Celebrity EndorsementDoes it Work?

Why it was a FAIL:Any food or beverage advertising campaign the employs an

anorexic celebrity is destined to fail.

Why it was a FAIL:OK granted this ad was made many years before Gary “I’m a child sex tourist” Glitter got busted in Vietnam. But still look at him, he looks like a pedo, he’s dipping his hand in cream and the ad contains the words “keep hold of young persons”…..*shudder*

What do the consumers think?

Can Celebrity Endorsement potentially effect the brand image?

http://www.youtube.com/watch?v=ckYxrvq3ayU

http://www.youtube.com/watch?v=nn-Cf_Wlu9A

http://www.youtube.com/watch?v=cINRczqgju0

http://www.youtube.com/watch?v=0tN0RFuLBHE

• Wayne's £2.5m comeuppance: Rooney now axed as face of Coca-Cola following his foul-mouthed tirade on live TV

Read more: http://www.dailymail.co.uk/news/article-1374088/Wayne-Rooney-axed-Coca-Cola-foul-mouthed-tirade-live-TV.html#ixzz1MWc1OOFb

• http://www.youtube.com/watch?v=O5LRBnRZqVs • “Were Cheryl Cole’s hair extensions worth it?”• Which is why Cheryl Cole found herself crushing a thousand

hair dreams this week after it was revealed that her luscious chestnut mane is not simply the result of shampooing with L’Oréal Elvive Full Restore 5, but thanks to oh-so-subtle hair extensions, which cost thousands. Although the Advertising Standards Authority threw out complaints of deception because the message “styled with some natural extensions”, flashes up for two seconds during the commercial, we still feel cheated. In the half-minute dazzle-fest of Cheryl’s swishing hair, who ever noticed the small print?

So is Celebrity Endorsement worth it, or is it a waste of time as we don't trust celebrities

anymore and with the likes of Wayne Rooney they could be a potential risk to the

companies?