WE MAKE THEM TALK ABOUT YOU
Show me what you mean!Creating a visual presentation
WE MAKE THEM TALK ABOUT YOU
Dan Mikkin
thebrandmanual.com
thebrandmanual.com
It was no accident. It was done by design.
Sherlock Holmes
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We close the delivery gap between business and customer perspective.
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Your first or 31st?
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On today’s menu:
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• what you say and what you show – how these correlate;
• what happens in the viewer’s head during your keynote;
• how to make your slides boost your speech, not obfuscate it,
• introduction of the Pecha Kucha format.
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What you say and what you show
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What is a brand? • Brand is what’s left after you’ve left the room.
Creating a new brand • Why – the purpose
• Who – target group, competition
• How – language, tone & manner
• Scope – Brand architecture, sub-brands
• Ambitions – the future
Rebranding • Why rebrand?
• Does the new identity carry a core idea?
• Who’s behind the rebranding?
• What’s the measurable target?
• What’s the plan?
Brand creation / the process • The Brief
• Discovery
• The Debrief
• Brand Platform
• Visualised directions
• Developing the concept
• Brand launch / relaunch
thebrandmanual.com
What is a brand? • Brand is what’s left after you’ve left the room.
Creating a new brand • Why – the purpose
• Who – target group, competition
• How – language, tone & manner
• Scope – Brand architecture, sub-brands
• Ambitions – the future
Rebranding • Why rebrand?
• Does the new identity carry a core idea?
• Who’s behind the rebranding?
• What’s the measurable target?
• What’s the plan?
Brand creation / the process • The Brief
• Discovery
• The Debrief
• Brand Platform
• Visualised directions
• Developing the concept
• Brand launch / relaunch
thebrandmanual.com
One thought per slide. Period.
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We all presume people listen to us
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Tell me – and I’ll forget Show me – and I’ll remember Engage me – and I’ll understand
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What happens in the viewer’s head
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Images are more comprehensible
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House
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Born 1948 Male
Grew up in England Married 2nd time
Successful in business Wealthy
Spends winter holidays in the Alps Likes dogs
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Who is your target group?
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Set a task
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If I can read it my way, I will
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How to make your slides boost your speech, not obfuscate it
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I’ve got a concept!
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Linear information is misleading
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A few tips
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Have a plan
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Less is more
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Less text Less fonts Less images
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Less colours
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Prioritise matters
by the level of their importance
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Use Master Slides
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Use Master Slides
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Use Master Slides
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Don’t jump
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Don’t jump
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Don’t jumpStick to your template. Don’t ”design” it.
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Gray is not cool
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Pump up the screen
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With text, graphs & info, it’s the other way around
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NIGHTLIGHT &QUIET
CITY /VILLAGESIGHTS
NOT ADESTINATION
PORTHISTORY
WHERETO
GO?
CLUBCONCERT
SHOW
RACERS
SAFETY
SAFETY
NICEENVIRON-
MENT
HYGIENEWATERFUELAC/DCWC / SHOWER
PEOPLE
EASYENTRY WINTER
STORAGETECHSUPPORT
EXTRASERVICES
THECOST
PEERREFERENCE
PREINFO
WIFI
RESTO
SHOP
ATM
KIDS
RACEFAME
PORTCHAIN
WAVEBREAKERS
LOCALLIFE365
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Watch where you put your text
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Watch where you put your text
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Effects are cool! …not
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Keep it cool
Identify all your slides
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For photos, use black background
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Make a point
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And finally: watch your audience
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You can’t bore me into buying your stuff
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Introduction of the Pecha Kucha format
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20 x 20
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400s = 6min 40s
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Have a plan
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Prepare Practice Patch up Practice again
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Hack it
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www.issuu.com/thebrandmanual/docs
A quick read
A slow read (comparatively)
WE MAKE THEM TALK ABOUT YOU
Let’s rock’n’roll!
