brand / manual - sybersybergaming.com/.../2017/04/syber_brandmanual.pdf · 004 syber brand manual...

20/17

SYBER BRAND MANUAL 2017

B R A N D / M A N U A L

00 SUBZERO BRANDBOOK 2017

FOR WORK YOU NEED TO SHOW

002 003S Y B E R B R A N D M A N U A L 2 0 1 7S Y B E R B R A N D M A N U A L 2 0 1 7

I. Brand Introduction 4

II. Our Vision & Storyline 6

III. The Brandmark & Logotype 10

IV. Corporate Typography 14

V. Corporate Color System 16

VI. Mood Image & Inspiration 18

VII. Corporate Iconography 20

VIII. Syber Divisions 22

IX. Contact 24

C O N- T E N T S

T A B L E

/ O F

C O N T E N T S

SUBZERO BRANDBOOK 2017FOR WORK YOU NEED TO SHOW


I N T R O D U C T I O N .

Welcome

A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a bro-chure, or the presentation used to pitch to investors or customers. The brand story isn’t just what you tell people, it’s also what they believe about the brand based on the signal the brand sends. The story is a complete picture made up of facts, feelings, and interpre-tations, which means that part of the story is manifested in the mind of the customer. Everything that’s done, each element of the busi-ness or brand, from the colors and texture of product packaging, the

presentation of business cards, to the staff that’s hired is part of the brand story. Every element should reflect the truth about the brand back to your audience.

Custom designed in Southern Cal-ifornia and committed to running the latest tech, SYBER is ready to game in any situation. From compact, powerful machines that dominate the living room, to high powered VR beasts that put the gamer into new worlds, we are dedicated to bringing our custom-ers the best gaming experience possible.

Tony Crisp Chief Strategist

01A B R A N D G U I D E- L I N E A N D M A N U A L B O O K

C U S T O M D E S I G N E D I N S O U T H E R N C A L I F O R N I A A N D C O M M I T T E D T O R U N N I N G T H E L A T E S T T E C H , S Y B E R I S R E A D Y T O G A M E I N A N Y S I T U A T I O N .

/

T H I SI S/ S Y B E R

01 /2



T H I S I S

W H O W E

A R E .

Each team member at Syber believes in the product. We use our own computers to work, produce graphics, videos, write copy, and even game on the weekends. It’s the dedication and passion we have in these products that propels us to get up in the mornings and do what we do. We back every model produced out of our warehouse and strive to see gamers across the nation satisfied in their purchase of a Syber computer.

G A M E R S

F I R S T .

At Syber, we take pride in building computers to the customer’s specifications. Every machine is tested for quality and benchmarked before leav-ing the factory. From the ground up, we ensure every computer is built with quality in mind and don’t cut corners. If our customers ever have problems with the machines we build, there’s a support line open to call and every computer is backed with a limited warranty. We don’t want to take attention away from the game.

W H YT H I SI SI M P O R- T A N T



O U R

M O D E L S

Syber is official partners with Steam, HTC Vive, and the eSports Arena in Santa Ana, CA. This allows us to focus on specific entertainment avenues for the gamer. VR-ready out of the box, the Syber, S-Series, C-Series, M-Series, and XL-Series computers are serious machines packed with the latest Intel CPUs, powerful video cards, and premium PC components. 02/VISION

T H ES Y B E R

B R A- N D

S - S E R I E S C - S E R I E S M - S E R I E S X L - S E R I E S



O U R

P A R T N E R S H I P S

Our partnerships let us focus on quality high performance PC's. With Steam, we’ve produced some of the highest scoring Steam Ma-chines on the market in terms of value and performance. With Vive, our computers are certified to run the Vive VR headset. With the eSports Arena, we can bring you streaming content live from our own little corner in their facility and discuss games weekly from the Syber couch. We’re here to bring you the best in computing power and entertainment.

02.1/ PART -NERS

P A R T N E R - S H I P S



O U R

C O M M U N I T Y

The Syber Skwad is our team of rockstar con-tent creators that live to entertain. We’ve re-cruited Richard Hammer, CrReaM, and our very own Duncan “SyberDunk” Toole to bring you the best in streaming video game enter-tainment. Games, videos, and LOL-worthy moments are in the arsenal of these hilarious individuals. This trio of trouble knows how to deliver the laughs.

02.2/SKWADS Y B E R / S K W A D



M00 D/B0

ARD0 6 . M O O D I M A G E & I N S P I - R A T I O N

T O U C H E S O FO R A N G E

–

Orange should be used sparingly at around 5%. Syber's signature orange should always be present to balance out the darker shades of grey used for background and larger ele-ments.

O M B R E S A L L A R O U N D

–

Like “millennial pink,” gra-dients arwe everywhere. The Pantone Institute, the renowned color consultan-cy behind Pantone’s color of the year, identified om-bré as a trend to watch for.

D A R K & B O L DAt least 80% of all of Syber's Visual communication should consist of Dark Grey #111111 and Grey #33333. Large headlines are encouraged as well as smaller all-caps sub-titles as displayed in this brand manual.

A

S T E P

/ A H E A D

Syber's visual com-munication should not only be current, but a step ahead. We are building the computers of tomorrow and our image should follow.

LOGOTYPES


0017S Y B E R B R A N D M A N U A L 2 0 1 70016S U B Z E R O B R A N D M A N U A L 0 1 / 2 0 1 7

0 3 . 1O U R B R A N D M A R KFor all permitted uses of our tradmarks, you may not:

• alter our logos in any way

• place a logo in such close proxim-ity to other content that it is indis-tinguishable

• make our logo the most distinc-tive or prominent feature on your website, printed material or other content

• use our logos in a way that sug-gests any type of association or partnership with Mozilla or ap-proval, sponsorship or endorse-ment by Mozilla (unless allowed via a license from us)

• use our logos in a way that is harmful, deceptive, obscene or otherwise objectionable to the av-erage person

• use our logos on websites or other places containing content associ-ated with hate speech, pornogra-phy, gambling or illegal activities

• use our logos to, or in connection with, content that disparages us or sullies our reputation

B R A N DM A R K S&L O G O- T Y P E

0 3L O G O - T Y P E S



0 3 . 2 F U N C T I O N A LL O G O T Y P E S

S Y M B O L SThe logo alone. Use this only when Syber is clearly visible or has been well established elsewhere on the page or in the design. (When in doubt, use the other one.)

L O G O N O B A C K R O U N D

Use this whenever possible.

S Y M B O L N O B A C K G R O U N D

Use this whenever possible.

L O G O O N E C O L O R

Use this one one-color print assets on white background.

L O G O O N E C O L O R W I T H C O L O R E D B A C K G R O U N D

Use this on one-color print assets on colored background.

S Y M B O L O N E C O L O R

Use this one one-color print assets on white background.

S Y M B O L O N E C O L O R W I T HC O L O R E D B A C K G R O U N D

Use this on one-color print assets on colored background.

SPA-CE



0 3 . 3L O G O- T Y P ES P A / C I N G

S P A C I N GTo ensure the logo stands on its own, please leave at least one “S”s worth of space around it.



04PRINT S Y B E R H E A D L I N E

HERON SANS SEMIBOLD - CAPITAL LETTERS

26 pt type / 23 Leading / 200 Tracking

Sy b e r S u b t i t l e

HERON SANS MEDIUM


S Y B E R H E A D L I N E

DIN PRO MEDIUM - CAPITAL LETTERS


Syber Copy Text

DIN PRO MEDIUM

8 pt type / 9 Leading

P R I M A R Y F O N T :

H E R O N S A N SS E M I B O L D

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 0

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] ø π • ± ‘

F O N T 0 1 / T I T L E

H1 Headline

H2 Subtitle

Headline

Copy Text

0 4 . 3C O R P O - R A T ET Y P O- G R A P H Y / P R I N T

0 4 . 4T Y P O& H I E R A R C H Y / P R I N T


D I N P R O M E D I U M



0 1 2 3 4 5 6 7 8 9 0

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] ø π • ± ‘

F O N T 0 2 / B O D Y



04WEB S Y B E R H E A D L I N E

RAJDHANI SEMBOLD


Syber Subt it le

RAJDHANI SEMIBOLD


S Y B E R H E A D L I N E

TITILLIUM SEMIBOLD - CAPITAL LETTERS


Syber Copy Text

TITILLIUM SEMIBOLD

8 pt type / 9 Leading


R A J D H A N IS E M I B O L D



0 1 2 3 4 5 6 7 8 9 0

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] ø π • ± ‘

F O N T 0 1 / T I T L E

H1 Headline

H2 Subtitle

Headline

Copy Text

0 4 . 1C O R P O - R A T ET Y P O- G R A P H Y / W E B


T I T I L L I U MS E M I B O L D



0 1 2 3 4 5 6 7 8 9 0

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] ø π • ± ‘

F O N T 0 2 / B O D Y

0 4 . 2T Y P O& H I E R A R C H Y / W E B



05/COLO

R.

0 5 . 1S Y B E RC O L O R SUse these colors to guide your de-signs and layouts, both online and off, to ensure you’re staying con-sistent with the Syber brand.

P R I M A R Y C O L O RD A R K G R E Y- Color Codes CMYK : C73 M67 Y66 K83 Pantone : 412 RGB : R17 G17 B17 Web : #111111

S E C O N D A R Y C O L O RG R E Y- Color Codes CMYK : C69 M63 Y62 K58 Pantone : 409 RGB : R51 G51 B51 Web : #333333

S E C O N D A R Y / T E X T C O L O RW H I T E

A C C E N T C O L O RO R A N G E- Color Codes CMYK : C00 M79 Y91 K0Pantone : Orange 021 RGB : R255 G91 B41Web : #ff5b29

A C C E N T G R A D I E N TO R A N G E- Color Codes CMYK : C00 M79 Y91 K0 to C00 M61 Y79 K0Pantone : Orange 021 to 1495 RGB : R255 G91 B41 to R247 G130 B72Web : #ff5b29 to # f98246



ICONS

T H E I C O N S Y S T E MThese icons are used to differentiate each product category. Each icon can be used on its own or alongside Syber's logo as pictured on the next page. Use Syber's dark grey whenever possible. The use of any other Syber color is ac-ceptable if required. //

0 7 . 1I C O N- O G R A P H Y S Y S T E M

MID-TOWER

COMPACT-PC

STEAM

VAPOR

XTRA-LARGE

FEATURE ICONS



FRANCH-ISES

T H E I C O N S Y S T E MWe’ve divided our content into six separate avenues for your entertain-ment. Syber Lab is where all of our thinking, creating, brainstorming, and collaboration comes together. Syber Insider is the “secret” club where we talk about gaming weekly down at the eSports Arena, where we have the Syber Lounge. Syber Skool is where we show you how to do simple upgrades, fixes, tweaks, and improvements to your computer. Syber Skwad is is group of elite content creators and stream-ers that back the Syber brand. Syber Plays is our division of content creation where we showcase new games and ways to play them. //

0 8 . 1S Y B E RF R A N - C H I S E S

00 SUBZERO BRANDBOOK 2017

FOR WORK YOU NEED TO SHOW


0 9 . 1T H A N KY O UF O R Y O U RA T T E N - T I O N

C O N T A C T / U S >

20/17

2017 SYBER® A DIVISION OF CYBERPOWERPC

C O N T A C T I N F O R M A T I O N

–

SYBER

730 Baldwin Park Blvd. City of Industry, CA 91746

Contact: Joey Wang P: +01. 888.937.5580

[email protected]

CRISPx Agency of Records P: +01.949.310.8840

1620 Monrovia Ave. 92663 Newport Beach, CA

Contact: François Matus P: +01.562.714.3403


0035S Y B E R B R A N D M A N U A L 2 0 1 7

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