usm25 brand manual

01USM Brand Manual ©2009

Brand IdentityGuidelines

Transforming Higher Educationfor a Sustainable Tomorrow.

USM Brand Manual ©2009


Contents

Introduction

1.0 The Identity

1.1 The Crest 1.2 The Logotype 1.3 The Brand Signature 1.4 Ceremonial Seal1.5 Construction Grid The Brand Signature - Horizontal 1.6 Construction Grid The Brand Signature - Vertical1.7 Clear Space The Brand Signature - Horizontal1.8 Clear Space The Brand Signature - Vertical1.9 Unacceptable Usage

2.0 Colour

2.1 Colour Reproduction of USM Crest2.2 Brand Signature in Full Colour 4 Colour Reproduction2.3 Brand Signature in Monochrome Single Colour Reproduction2.4 Brand Signature in Single Colour Solid Single Colour Reproduction2.5 Brand Signature in Special Finishes2.6 Brand Signature on Tinted or Coloured Backgrounds2.7 The USM Colours2.8 Colours Rationale2.9 Schools

3.0 Secondary Graphics

3.1 Rationale3.2 Creation3.3 Colours

4.0 Typography

4.1 Typeface Overview

5.0 Stationery

5.1 Namecard - University5.2 Namecard - Schools5.3 Letterhead - University5.4 Letterhead - Schools5.5 Letterhead (Canselori) - University5.6 Memorandum - University5.7 Facsimile - University5.8 Compliments Slip - University5.9 DL Envelopes - University5.10 A4 Envelopes - University5.11 Staff & Student Passes5.12 Folder

6.0 Applications

6.1 Brochure Covers (‘DL’ Series) - University6.2 Brochure Covers (‘DL’ Series) - Schools6.3 Brochure Covers (‘A’ Series) - University6.4 Brochure Covers (‘A’ Series) - Schools6.5 Advertising Grid - Portrait6.6 Advertising Grid - Landscape6.7 Banners (Portrait) - University6.8 Banners (Portrait) - Schools6.9 Banners (Landscape) - University6.10 Banners (Landscape) - Schools6.11 Webpage Template - University6.12 Webpage Template - Schools6.13 Powerpoint Template - University6.14 Powerpoint Template - Schools

7.0 Ceremonial

7.1 Degree Certifications - Option 17.2 Degree Certifications - Option 27.3 Gonfalons

8.0 Merchandise

8.1 Caps8.2 Polo Shirts8.3 Namecard Holder8.4 Pens - Option 18.5 Pens - Option 28.6 Lanyard8.7 Mousepad8.8 Decals

9.0 Glossary

9.1 Glossary of Terms


Introduction

The Universiti Sains Malaysia’s (USM) brand manual is designed as an easy-to-follow guide that communicates our brand identity and helps you use critical components of this manual effectively and correctly. The various elements of the identity system are illustrated, and their specific usage is described to be relevant to a wide range of communication applications.

The effectiveness or success of the brand identity, however, depends entirely on its consistent implementation. It is critical for us at USM to adhere to these guidelines to ensure that the brand continues to convey its message of being a world class university, to all its audiences.

At the same time, there is a scope for flexibility in certain cases. When there is need for deviation, we strongly recommend that the variation is cleared in advance with the Vice Chancellor’s office, or the designated brand representative.


In this section we are going to introduce you to the various components of the USM identity. This is what we call Primary Identity Elements - the basic ingredients that you will use whenever you need to visually communicate USM to your audience.

1.0

The Identity


1.1

The Crest

The crest of USM, featuring the crescent and the moon, the two tigers, the shield and the motto, reflects the Malaysian identity from which the University draws its inspiration and support. The role of the University as a national institution is reflected in the other symbols in the crest.

The crescent symbolises the authority of Islam, the official religion. The fourteen pointed star signifies the unity of the thirteen states and the Malaysian government.

The two tigers, the national symbols of Malaysia, embody the qualities of strength. The two golden palm fronds signify economic prosperity.

The shield, a universal reflection of protection , held by the tigers, is a traditional instrument of the indigenous people of Malaysia. Purple, signifying high rank, is the official colour of the University.

The open book in the shield represents knowledge associated with the University. The two keris, signifying the authority and power of royalty, are the traditional arms of the Malays. The hibiscus on the shield is the national flower.

Overall, the crest is underpinned by the motto ‘KAMI MEMIMPIN’ (WE LEAD) that reflects the role of the university in the fields of knowledge, teaching, research and community service.

The Identity


The Logotype

The letter S in white is placed between the letters U and M in purpleThe official USM logotype is designed in the form of a string of three letters signifying the cohesiveness of USM as an organisation. The letter S is in white and is flanked by the letters U and M on either side in purple, the official colour of the University.

The use of the letter S in white symbolises the state of well-being (Sejahtera) prevailing within the campus as well as soundness of thought and the keenness of its citizenry.

The letter S, also signifies the Sciences (Sains) and Arts (Sastera), in the form of a symmetrical S, symbolising a sense of balance and harmony in the quest for knowledge.

The letter S with an opening at the top and the bottom represents our “out-of-the-box” trait, in line with the innovative aspirations of USM as stated in our mission statement.

The letter S, which is connected to the letters U and M, signifies the close ties between the University and the masses, unified by knowledge and widely disseminated.

The Colour OrangeThe colour orange is taken from the colour of the tiger in the official USM crest to signify the dynamic and active nature of USM as a knowledge enterprise at both national and international levels.

The Triangle in OrangeThe triangle in orange symbolises the stability of USM, which has its basis in three core values - excellence, well-being and cordiality (Unggul, Sejahtera, Mesra). The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’.

The Four Vertical Bars in OrangeThe four vertical bars in orange signify the four guiding principles of USM which function as the main pillars in the overall development of the University.

1.2 The Identity


The Brand Signature

The USM Brand Signature is the very heart of the USM brand identity and as such must always appear in exactly the same manner wherever it is seen.

The Brand Signature is a combination of the Crest, the Logotype and the Descriptor. These are locked together as a single entity.

The Brand Signature can appear in two formats - horizontal and vertical - to maximise its visual impact dependent on the space available.

Horizontal Version

Vertical Version

The Crest

The Crest The Logotype

The Logotype The Descriptor

The Descriptor

1.3 The Identity


Ceremonial Seal Shown Actual Size

Ceremonial Seal Shown Actual Size

40mm Ceremonial Seal

As the name suggests, the Ceremonial Seal is reserved to mark our special ceremonial occasions such as awarding certificates and honourable recognition and acknowledgement to specialists in various fields. We recommend its usage is limited to restricted range of official insignia, documents, papers and medallions.

The Seal comprises a special version of the USM crest within a circle with the words ‘Universiti Sains Malaysia’ written around it in a circular form - the only occasion on which this format is to be used.

Please contact the Vice Chancellor’s office for acceptable usage of the Ceremonial Seal.

1.4 The Identity


X

X

0.25X

X

0.25X

XX

Construction GridThe Brand Signature - Horizontal

This grid is provided as a measurement and proportional relationship reference for manual reproduction purposes where photo-reproduction is not possible.

It helps describe and maintain the proportion of the elements in situations such as painted applications and signage.

The USM Signature is designed with precision and sensitive proportions. It is essential that the proportions shown are exactly adhered to so that the Brand Signature does not become visually distorted.

1.5 The Identity


X

0.5X

0.5X

0.9X

3.5X

X

Construction GridThe Brand Signature - Vertical

This grid is provided as a measurement and proportional relationship reference for manual reproduction purposes where photo-reproduction is not possible.

It helps describe and maintain the proportion of the elements in situations such as painted applications and signage.

The USM Signature is designed with precision and sensitive proportions. It is essential that the proportions shown are exactly adhered to so that the Brand Signature does not become visually distorted.

1.6 The Identity


X

X

XX

Clear Space The Brand Signature - Horizontal

To ensure that the Brand Signature is clearly visible and easily distinguishable, an area of clear space is required all around the Signature to keep it free from any other visual distraction or interference, i.e. other graphic elements.

In the Horizontal Signature, the clear space would be equal to the cap height of the word ‘Universiti’ (one unit ‘x’).

NB This clear space is specific to the Horizontal Signature.

An equal distance of unit ‘x’ is maintained all around the Signature.

1.7 The Identity


X

X

XX

Clear Space The Brand Signature - Vertical

To ensure that the Brand Signature is clearly visible and easily distinguishable, an area of clear space is required all around the Signature to keep it free from any other visual distraction or interference, i.e. other graphic elements.

In the Vertical Signature, the clear space would be equal to the cap height of the word ‘Universiti’ (one unit ‘x’).

NB This clear space is specific to the Vertical Signature.

An equal distance of unit ‘x’ is maintained all around the Signature.

1.8 The Identity


DO NOT distort the signature DO NOT rotate or tilt the signature at an angle

DO NOT use the crest as a single applicationDO NOT crop the logo

DO NOT regenerate a new logotype for the identity DO NOT rearrange the elements of the signatureDO NOT create outlines for the signature

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University Sains Malaysia

DO NOT place the signature into busy background

DO NOT interchange the colours of the signature

Unacceptable Usage

The elements that make up the Brand Signature should always be presented in the right positioning and proportions. It is strongly recommended that digital reproduction be used so as not to distort the propositions and positioning of the Crest, the Logotype and the Descriptor. No additional divisions, borders, unofficial type or graphic elements should be addedto the Brand Signature.

The examples on the left illustrate unacceptable usage of the Brand Signature.

1.9 The Identity


Colours form a significant and important part of USM’s brand identity. Correct usage, apart from helping maintain the brand’s image from a colour perspective, allows us to clearly distinguish the University from others, both in Malaysia and internationally.

2.0

Colour


1

6

4

1

1

5

4

1

2

8

1

2

3

8

24

3

2

Colour Reproduction of USM Crest

The USM Crest is reproduced using the colour breakdown as specified below.

It is essential that reproducing the Crest follows these specifications in order to maintain consistency in its appearance across all the various media.

2.1 Colour

7Pantone 2617CCMYK Values87% Cyan100% Magenta24% Yellow12% Black

8BlackCMYK Values50% Cyan50% Magenta0% Yellow100% Black


2 3Pantone 144CCMYK Values0% Cyan58% Magenta100% Yellow0% Black

4 5Pantone 485CCMYK Values0% Cyan100% Magenta97% Yellow0% Black


Pantone 143CCMYK Values0% Cyan41% Magenta100% Yellow0% Black

Pantone 7516CCMYK Values24% Cyan76% Magenta100% Yellow15% Black


Brand Signature in Full Colour -4 Colour Reproduction

The Brand Signature should ideally be reproduced in a 4 colour version.

It is preferable that the Brand Signature should appear in colour on a white background wherever possible but, in some instances, it may be necessary for other versions to be used.

Pantone DS 175-1C

CMYK Values80% Cyan100% Magenta0% Yellow30% Black

Pantone DS 36-1C

CMYK Values0% Cyan65% Magenta100% Yellow0% Black

Horizontal Version

Vertical Version

4C(Please refer 2.1)

USM Orange USM Purple

4C(Please refer 2.1)

Black USM Orange USM Purple

USM PURPLE USM ORANGE

2.2 Colour


Horizontal Version

Brand Signature in USM Purple Brand Signature in Black


Vertical Version

Brand Signature in Monochrome -Single Colour Reproduction

There will be circumstances, in particular when printing in newspapers and other publications, where the Brand Signature needs to be presented in either Monochrome (shades of grey) or in a single solid colour.

In these circumstances it would be possible to use either black or USM purple as the single colour (not orange).

The printing system used, and the final printed size of the Brand Signature, will determine which is the most appropriate.

2.3 Colour


Horizontal Version



Vertical Version

Brand Signature in Single Colour -Solid Single Colour Reproduction

Where printing cannot accept Monochrome colouring it is necessary to use a solid single colour. Here again the options are either black and white or purple and white.

This ensures a consistent and accurate reproduction of the Brand Signature and highlights the design elements involved.

2.4 Colour


Horizontal Version

Brand Signature in Gold

Brand Signature in Gold Brand Signature Embossed

Vertical Version

Brand Signature Embossed

Brand Signature in Special Finishes

In some specific cases the Brand Signature may require a special finish.

The Brand Signature can in these circumstances, to preserve the majestic look of USM, be printed in Gold or Hot-Stamped Gold.

When the USM Brand Signature needs to be discreet and subtle, it can appear as an embossed or debossed graphic.

No other metallic colours or finishes should be used at any time unless approval is given by the Vice Chancellor’s office, or the designated brand representative.

Colour2.5


100% - 70% Tint

On Gradated Backgrounds

On Coloured Backgrounds

60% - 50% Tint 40% - 0% Tint

On Dark Coloured BackgroundsThe Signature is reversed out

On Medium Coloured BackgroundsThe Signature is reversed out

On Light Coloured BackgroundsThe Single Colour version is used

Brand Signature on Tinted or Coloured Backgrounds

Ideally, the Brand Signature should be presented on a white background to ensure the Signature is visible with maximum clarity.

However, where it is not possible for the Signature to appear on white background, the Single Colour version should be used. Depending upon the tone of the background, the Signature has to be varied in relation to it. Against darker colours, the Signature will be in reverse white. Against lighter coloured backgrounds, it will print positive.

Please ensure that the background is of similar tonal value, i.e. all tones are either light, where the single coloured version of the Signature is used, or dark, where the Signature is reversed out.

Avoid busy / high contrast backgrounds, i.e. light areas and dark areas (see Unacceptable Usage 1.9).

Colour2.6


USM ORANGEUSM PURPLE

RED GREEN MAGENTA CYAN YELLOW

The USM Colours

The new USM Brand Identity has been designed to capitalise on the strong colours in our Brand Signature.

We have devised a clear visual grouping by Schools that will both give them their individual identities and relate them to USM.

This new colour scheme also supports a more effective differentiation in all our communications materials, adding vibrancy, dynamism, synergy and depth to the USM brand.

Colour2.7


UNIV

ERSIT

Y

HEAL

TH

SCIEN

CES

ARTS

ENGI

NEER

ING

HYBR

ID

RED15% Cyan100% Magenta90% Yellow10% Black

GREEN50% Cyan0% Magenta100% Yellow0% Black

MAGENTA0% Cyan100% Magenta0% Yellow0% Black

CYAN100% Cyan0% Magenta0% Yellow0 % Black

YELLOW0% Cyan35% Magenta100% Yellow0% Black

USM PURPLE80% Cyan100% Magenta0% Yellow30% Black

USM ORANGE0% Cyan65% Magenta100% Yellow0% Black

Colours Rationale

The USM University Colours

USM PurpleSignfying high rank, this is the official colour of USM.

USM OrangeThe colour orange is taken from the colour of the tiger in the official USM crest to signify the dynamic and active nature of USM as a knowledge enterprise at both national and international levels.

The USM School Colours

Red - HEALTHRed symbolizes the innovative and exploratory horizons we continue to chase in our efforts to deliver valued scientific research and applications.

Green - SCIENCESGreen symbolizes the sustainability of the environment and the promise of youth. It is the balancing of the demands of humanity with the sensitivities of the planet.

Magenta - ARTSMagenta represents the passion, strength and energy of the creative individuals at USM. They are the heartbeat of society with a strong desire and determination to succeed.

Cyan - ENGINEERINGCyan stands for the precision of the experts at USM Engineering. It is most often associated with the highest level of professionalism, intelligence and confidence.

Yellow - HYBRID Yellow reflects the melding of Schools, the expanding, innovative approach to holistic education that will become an ever more important part of USM.

Colour2.8


Pusat Pengajian Sains Kesihatan

School of Health Sciences

Pusat Pengajian Sains Pergigian

School of Dentistry

Pusat Pengajian Sains Perubatan

School of Medical Sciences

Pusat Pengajian Sains Farmasi

School of Pharmaceutical Science

Pusat Pengajian Sains Komputer

School of Computer Science

Pusat Pengajian Sains Matematik

School of Mathematics

Pusat Pengajian Sains Fizik

School of Physics

Pusat Pengajian Sains Kajihayat

School of Biological Science

Pusat Pengajian Sains Kimia

School of Chemical Science

HEALTH

Applied Science

Pure Science

SCIENCES

ARTS

Pusat PengajianIlmu Pendidikan

School of Educational Studies

Applied Arts Pusat PengajianKesenian

Pusat PengajianCommunications

School of Arts

School of Communications

HYBRID Pusat Pengajian Pendidkan Jarak Jauh

School of Distance Learning

Pusat Pengajian Perumahan, Bangunan & Perancangan

School of Housing, Building & Planning

Pusat Pengajian Teknologi Industri

School of Industrial Technology

ENGINEERING Pusat Pengajian KejuruteraanElektrik & Elektronik

School of Electrical & Electronic Engineering

Pusat PengajianKejuruteraan Awam

School ofCivil Engineering

Pusat Pengajian Kejuruteraan Aeroangkasa

School of Aerospace Engineering

Pusat Pengajian KejuruteraanBahan & Sumber Manusia

School of Material & Mineral Resources Engineering

Pusat PengajianKejuruteraan Mekanikal

School of Mechanical Engineering

Pusat PendidikanKejuruteraan Kimia

School of Chemical Engineering

Pusat PengajianPengurusan

School of Management

Pusat Pengajian Bahasa,Literasi & Terjemahan

School of Languages, Literacies& Translations

Pure Arts Pusat PengajianSains Kemasyarakatan

School of Social Science

Pusat PengajianIlmu Kemanusiaan

School ofHumanities

Schools

We have placed our Schools into five over-riding Groups:Health / Sciences / Arts / Engineering and Hybrid.

Each of the individual Schools within these Groups will be represented in the colour of the Group to which they belong.

Colour2.9


Secondary graphics, as the name implies, are supporting elements that form a part of the visual language to enhance, and further reinforce,the overall USM brand identity.

Secondary graphics can appear with the Brand Signature or on their own, where they offer further unifying visual reference for the USM brand.

3.0

Secondary Graphics


2003The triangle in orange symbolises the stability of USM, which has its basis in three core values - excellence, well-beingand cordiality (Unggul, Sejahtera, Mesra).The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’.

2008 - Apex StatusThe USM triangle is reflected to create a stylised alphabet ‘A’, signifying the APEX status of Universiti Sains Malaysia.

Reflection of the USM triangle

Secondary Graphics3.1

Rationale

The award, in 2008, of APEX status to USM marked a significant moment in our history, and permanently changed the face of further education in Malaysia.

We have taken a bamboo shoot as our APEX symbol, perfectly reflecting USM with its implications of dynamic growth, strength and flexibility, all held together through the sustainable, intricate, inter-woven magic of nature.

Our USM triangle then lends itself perfectly to both a simplified symbol and a stylized “A” for APEX - the basis of our secondary graphic elements.

The APEX Symbol


Formation of 2 USM triangles in creating the Apex

Opacity levels of the Secondary Graphics

Construction of Apex Triangles

Grid Rhythm

30% Opacity20% Opacity

40% Opacity


Creation

A unique grid system has been created through the mathematical application of the Isosceles triangles to build the USM secondary graphics.

This allows the triangles to appear in different formations and sizes to suit the space available. Please ensure that you follow these guidelines at all times when constructing the secondary graphics, particularly the variable opacity specified for the different faces of the triangles.


On USM Purple BackgroundWhite graphics with the specifiedopacity levels

On White BackgroundPurple graphics with the specifiedopacity levels

UNIVERSITY UNIVERSITY

On HEALTH Red BackgroundWhite graphics with the specifiedopacity levels

On White BackgroundRed graphics with the specifiedopacity levels

HEALTH HEALTH

On SCIENCES Green BackgroundWhite graphics with the specifiedopacity levels

On White BackgroundGreen graphics with the specifiedopacity levels

SCIENCES SCIENCES

On ARTS Magenta BackgroundWhite graphics with the specifiedopacity levels

On White BackgroundMagenta graphics with the specifiedopacity levels

ARTS ARTS

On ENGINEERING Cyan BackgroundWhite graphics with the specifiedopacity levels

On White BackgroundCyan graphics with the specifiedopacity levels

ENGINEERING ENGINEERING

On HYBRID Yellow BackgroundWhite graphics with the specifiedopacity levels

On White BackgroundYellow graphics with the specifiedopacity levels

HYBRID HYBRID


Colours

This page illustrates the colours of the secondary graphics to be used when applying the triangles across both University and Schools levels. It highlights acceptable usage of the graphics on both coloured and white backgrounds.

This use of coloured triangles further emphasizes the colour applied to all areas of the University and Schools visual applications.


Typography plays an important role in ensuring USM’s brand identity and overall look. It functions as an important distinguishing element of the brand.

To maintain consistency and preserve the brand identity, care must be taken to ensure that the correct University typeface is always applied.

4.0

Typography


A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0



Headline

Sub Headline

Baskerville Old Face

Univers 67 Bold Condensed

Body Copy

Univers 57 Condensed

Typography4.1

Typeface Overview

One of the key factors building a visually strong brand is the use of the typeface for text or running copy. Using a consistent family of typefaces visually reinforces the identity of USM.

The typefaces we have selected are as much for their legibility as for their significance in specific uses.

Baskerville Old StyleThe Baskerville typeface is long established and widely regarded as an excellent example of simplicity and refinement, which, when combined, offers optimum legibility. The contrast between the thick and thin strokes, and the rounded letters, offers an air of quiet elegance.

Univers CondensedThe Univers typeface is a well established and well known typeface. This type is known for its clarity and authority with a high level of legibility. The modernity and simplicity of this sans serif typeface compliments the more traditional Baskerville, working well together.


5.0

USM’s printed materials are widely distributed and play a very important role in presenting a quality image for the University. If not laid out or printed correctly and consistently, they can give the impression of disorganisation. It is, therefore, imperative that care and attention be given to the important task of implementing the stationery system.

Stationery


Universiti Sains Malaysia11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb 2689/2628Telefon 604 565 4617 (Terus)Faksimili 604 656 [email protected]

NamaKelayakan (Opsyenal)

Jawatan

Bahagian PembangunanKorporatCoporate Development Division

85

547.514.5

5

6.5

55

5

10

Transforming Higher Education for a Sustainable Tomorrow.

Namecard - With Department

Namecard - Without Department Namecard - Back

Name Univers 67 Bold Condensed 6.5pt / 7.8ptQualifications Univers 57 Condensed Oblique 5pt / 6ptPosition Univers 57 Condensed 6.5pt / 7.8ptColourUSM Orange

1

2

3

1 Universiti Sains Malaysia Univers 67 Bold Condensed6.5pt / 7.8ptAddress & Contact Details Univers 57 Condensed6.5pt / 7.8ptColourUSM Purple

2

Department/CentreBahasaUnivers 67 Bold Condensed6.5pt / 7.8ptEnglishUnivers 57 Condensed5.5pt / 6.6ptColourUSM Purple

3



Jawatan

Stationery5.1

Namecard - University

The namecard is the most widely distributed “advertisement” for USM and as such is a principle ambassador for the University in both the public and private arena.

When we present our business cards as a group on any occasion they must be identical to ensure we portray the correct brand image.

The artwork for the namecard is saved in Adobe Illustrator version CS3.

* all measurements in millimetres




Jawatan

Pusat PengajianSains FarmasiSchool of Pharmaceutical Science

85

547.514.5

5

6.5

55

5

10

Namecard - Front

Namecard - Back (According to School Colours)

Name Univers 67 Bold Condensed 6.5pt / 7.8ptQualifications Univers 57 Condensed Oblique 5pt / 6ptPosition Univers 57 Condensed 6.5pt / 7.8ptColourUSM Orange

1

2

3

1 Universiti Sains Malaysia Univers 67 Bold Condensed6.5pt / 7.8ptAddress & Contact Details Univers 57 Condensed6.5pt / 7.8ptColourUSM Purple

2

SchoolUnivers 67 Bold Condensed6.5pt / 7.8ptEnglishUnivers 57 Condensed5.5pt / 6.6ptColourAccording to School Colours

3


Stationery5.2

Namecard - Schools

The Schools namecards will also reflect their agreed colours in the School name and the secondary graphics triangles on the reverse side. They will continue to proudly carry the overall USM Brand Signature and will use USM orange for both name and title.

The artwork for the namecard is saved in Adobe Illustrator version CS3.



Mr Ghafoor S A SalamDhirubhai Ambani Knowledge CityBusiness Head QuartersKoparkhaire, Thane Belapur MargNavi Mumbai 400 710

25 June 2009

Dear Sir

Re: Application for Degree in Mass Communications

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Sincerely,

Yasmin ZulaikhaDesignation Centre for Knowledge, Communication & TechnologyUniversiti Sains Malaysia

Universiti Sains MalaysiaAras 2, Kompleks EUREKA11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb .2689/2628Telefon 604 565 4617 (Terus)Facsimile 604 656 [email protected]

Pusat Pengetahuan, Kommunikasi & Teknologi

Centre for Knowledge, Communication & Technology

210

1535 45

29715

100

19.5

20

15.5

45

fold lines

Area for Administrative Body Copy

fold lines

1

2

3

Department/CentreBahasaUnivers 67 Bold Condensed10pt / 10ptEnglishUnivers 57 Condensed8.5pt / 8.5ptColourUSM Purple

Universiti Sains Malaysia Univers 67 Bold Condensed8.5pt / 10.2ptAddress & Contact Details Univers 57 Condensed8.5pt / 10.2pt ColourUSM Purple

Administrative TypefaceHeaders - Arial BoldBody Copy - Arial Regular10pt / 14pt

1

2

3

Stationery5.3

Letterhead - University

The letterhead is an important part of the USM Brand Identity. As most correspondence is produced using a letterhead, a well designed and consistent letterhead is vital.

Shown here is the standard A4 size letterhead. This has been carefully considered to accommodate all the essential information in a logical and systematic way.

The artwork for the letterhead is saved in Adobe Illustrator version CS3.




25 June 2009

Dear Sir

Re: Application for Degree in Housing, Building & Planning




Sincerely,

Yasmin ZulaikhaDesignation School of Housing, Building & PlanningUniversiti Sains Malaysia


Pusat Pengajian Perumahan, Bangunan & Perancangan

School of Housing,Building & Planning

210

1535 45

29715

100

19.5

20

15.5

45

fold lines


fold lines

1

2

3

SchoolBahasaUnivers 67 Bold Condensed10pt / 10ptEnglishUnivers 57 Condensed8.5pt / 8.5ptColourAccording to School colours



1

2

3

Stationery5.4

Letterhead - Schools

The Schools letterheads will also reflect their agreed colours in the School name and the secondary graphics triangles, while proudly bearing the overall USM Brand Signature.

Shown here is the standard A4 size letterhead.

The artwork for the letterhead is saved in Adobe Illustrator version CS3.




25 June 2009

Dear Sir





Sincerely,

Yasmin ZulaikhaDesignationChancellor’s OfficeUniversiti Sains Malaysia


Pejabat Canselori

Chancellor’sOffice

210

1535 45

29715

100

19.5

7

7

20

15.5

45

fold lines


fold lines

1

2

3




CanseloriBaskerville Old Face8ptColourUSM Orange

1

2

3

4

Canselori 4

Stationery5.5

Letterhead (Canselori) - University

In addition to the standard letterhead, we may have a requirement for specifically identified letterheads. For such cases we have identified a simple system for differentiation which gives the same USM impression thus reinforcing the overall brand identity.

The artwork for the letterhead (Canselori) is saved in Adobe Illustrator version CS3.



Stationery5.6

Memorandum - University

The internal memorandum sheet is built in the identical format to the letterhead for consistency.

The artwork for the memorandum is saved in Adobe Illustrator version CS3.

It is also saved as a Microsoft Word template to allow easy use by all staff for both electronic and hard copy transmission.



25 June 2009

Dear Sir





Sincerely,

Yasmin ZulaikhaDesignationCentre for Knowledge, Communication & TechnologyUniversiti Sains Malaysia




210

1535 45

29715

100

19.5

7

7

20

15.5

45

fold lines


fold lines

1

2

3




MemorandumBaskerville Old Face8ptColourUSM Orange

NOTEIn the instance where it is the School’sMemorandum, & the Secondary Graphicswill adopt the School colours.

1

2

3

4

Memorandum 4

1


ATTN. Sam Sample Sebastian CO. Sample & Sons Sdn BhdFAX NO. +65 612 34567 TEL NO +65 612 34567CC. Sim Simple

FROM Mr Samantha SampleDATE 20 July 2009 PAGES 2

Dear Sir





Sincerely,

Yasmin ZulaikhaDesignationChancellor’s OfficeUniversiti Sains Malaysia

Universiti Sains MalaysiaDeputy RegistrarChancellory Building11800 USM PenangTelefon 04 653 3888Faksimili 04 656 [email protected]

PejabatCanselori

Chancellor’sOffice

210

1535 45

29715

19.5

7

7

20

15.5


1

2

3

Department/CentreBahasaArial Bold10pt / 10ptEnglishArial Regular8.5pt / 8.5ptColourBlack

Universiti Sains Malaysia Arial Bold8.5pt / 10.2ptAddress & Contact Details Arial Regular8.5pt / 10.2pt ColourBlack


FaksimiliBaskerville Old Face8ptColourBlack

1

2

3

4

Faksimili 4

Stationery5.7

Facsimile - University

Facsimile sheets, even when produced electronically, should also have the same structure as the letterhead.

A Microsoft Word template has been set up for loading on individual computers as shown here.

Please contact the Vice Chancellor’s office, or the designated brand representative. to arrange for a sample of this to be provided for you.



Department/CentreBahasaUnivers 67 Bold Condensed8pt / 8ptEnglishUnivers 57 Condensed7pt / 7ptColourUSM Purple

Universiti Sains Malaysia Univers 67 Bold Condensed7pt / 8.4ptAddress & Website Univers 57 Condensed7pt / 8.4ptColourUSM Purple

With ComplimentsBaskerville Old Face14ptColourUSM Orange

NOTEIn the instance where it is the School’sMemorandum, & the Secondary Graphicswill adopt the School colours.

1

2

3

210

30

12.5

20 100

131

2



Universiti Sains Malaysia11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb .2689/2628Telefon 604 565 4617 (Terus)Facsimile 604 656 [email protected]

With Compliments

1

3

Stationery5.8

Compliments Slip - University

To maintain the consistency of our brand image, the compliments slip is designed to reflect the placement of the key elements in the letterhead.

The artwork for the compliments slip is saved in Adobe Illustrator version CS3.



220

30

12.5

110

13

Stationery5.9

DL Envelopes - University

The envelopes we use are sometimes the very first impression people have of USM and as such are strong representatives of our brand. They are also a very good reminder of USM’s brand image with every letter we post.

The artwork for the DL Envelope is saved in Adobe Illustrator version CS3.



322

35

225

20

15.5

Stationery5.10

A4 Envelopes - University

With multiple sizes of envelopes used we must still keep the identical brand image.

To that end, the envelope elements layout remains the same for all sizes.

The artwork for the A4 Envelope is saved in Adobe Illustrator version CS3.



Bahagian Akaun & Kawalan Kewangan

Naib Cancelor

Staf

Abdullah Chik0023167891

Naib Cancelor

Pel

ajar

12

6.5

85

5

8

29

4

2

Pusat Pengajian Perumahan,Bangunan & Perancangan

Insyirah Bte Hadid0023167891

55

2316

Staff ID Pass Student ID Pass

Colour will change according to School colours

Stationery5.11

Staff & Student Passes

If there is one item every member of staff and student uses every day it is their pass.

The pass is therefore a key representation of our Brand Identity in everybody’s hands and a vital visual interpretation and daily reminder of the USM brand.



| UNIVERSITI SAIN

S MALAYSIA

| ww

w.usm

.my

Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari EsokTransforming Higher Education for a Sustainable Tomorrow

www.usm.my

Universiti Sains Malaysia

www.usm.my

11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 Facsimile 604 656 [email protected]

89

25

16

30

30

25 310

6

70

2152155

Front CoverSpineBack Cover

Stationery5.12

Folder - Cover

The university folder both holds documents and brochures and simultaneously acts as an important silent “marketing” tool so it clearly needs to strongly reflect the brand identity.

The artwork template for the folder is saved in AdobeIllustrator version CS3.



USM ialah universitiperintis penyelidikanmerentas disiplin yang intensif serta memperkasa bakat masa hadapan dan memungkinkan jutaan manusia yang terpinggirmengubah keadaansosio-ekonomi mereka.

USM is a pioneering, trans-disciplinary research-university that empowers future talent and enables the bottom billions to transform their socio-economic well-being.

25

140

25 310

55

858

215215

5

PocketSpineInsideArea for NamecardDi Cut

Stationery5.12

Folder - Inside

The university folder both holds documents and brochures and simultaneously acts as an important silent “marketing” tool so it clearly needs to strongly reflect the brand identity.

The artwork template for the folder is saved in AdobeIllustrator version CS3.



Irrespective of its immediate purpose, each visual layout must make its contribution to the overall USM brand identity. All printed matters should adhere to the basic guidelines of the grid usage. This is to ensure uniformity and consistency of the brand identity, wherever it may appear.

6.0

Applications


Realising Your DreamsLorem ipsum dolor sit amet, consectetuer adipiscing elit.

www.usm.my

3X

0.75X

0.5X

6X

X

2.25X

0.75X

0.75X

2X

HeadlineBaskerville Old Style

Body Copy Univers 57 Condensed

Website Univers 57 Condensed

1

2

3

1

2

3

Area for image

Applications6.1

Brochure Covers (‘DL’ Series) - University

While it is not possible to define every possible permutation of brochures and leaflets we may use, this template identifies placement of the key elements.

The images used on the front of the brochure may change (provided they fit with the agreed visual style) but the background, format and layout will remain the same. We must maintain a consistent look and feel for all our publications.

As a University publication this brochure reflects the university colours of purple and orange.

* X = The height of the logotype


Achieving Your AmbitionsLorem ipsum dolor sit amet, consectetuer adipiscing elit.

www.usm.my

3X

0.75X

0.5X

6X

X

2.25X

0.75X

0.75X

2X

School NameBahasaUnivers 67 Bold CondensedEnglish Univers 57 Condensed




1

2

3

4

2

3

4

Area for image

Pusat Pengajian Sains KomputerSchool of Computer Science 1

Applications6.2

Brochure Covers (‘DL’ Series) - SchoolThe brochure system for the individual Schools within USM has been streamlined and defined in order to maintain a strong sense of consistency across the entire University.

The Schools brochures will reflect the specified coloursfor that school, alongside the purple that represents USM in all publications.

This allows us to build the individual School identity while simultaneously building the overall USM brand.



Realising Your DreamsLorem ipsum dolor sit amet, consectetuer adipiscing elit.

www.usm.my

3X

0.75X

0.5X

6X

X

2.25X

0.75X

0.75X

2X




1

2

3

1

2

3

Area for image

Applications6.3

Brochure Covers (‘A’ Series) - University

The same principles apply when we move to an “A” series / shape brochure - with the appropriate proportions adjusted to reflect the space opportunity.



Achieving YourAmbitionsLorem ipsum dolor sit amet, consectetuer adipiscing elit.

www.usm.my

3X

0.75X

0.5X

6X

X

2.25X

0.75X

0.75X

2X

2

3

4

Area for image

School NameBahasaUnivers 67 Bold CondensedEnglish Univers 57 Condensed




1

2

3

4

Pusat Pengajian Bahasa, Literasi & TerjemahanSchool of Languages, Literacies & Translations 1

Applications6.4

Brochure Covers (‘A’ Series) - Schools

We once again differentiate the Schools by colour, supporting both the School’s and USM’s brand identity development.



Applications6.5

Advertising Grid - Portrait

Opportunities will arise for us to place advertisements in newspapers or magazines - whether in the general or specialised media or in support of certain events or initiatives.

We have devised two templates to be used which will reflect and reinforce the USM brand.

Once again, as with all our brand collaterals, it is very important that we ensure every possible communications opportunity reinforces the image and equity of our brand.

By maintaining the similarity across every advertisement we place, we raise the USM profile and brand image.

We have provided a specific space for an image to be placed - and it is equally important that the image used strongly and accurately reflects the USM brand.

The artwork for this University advertisement template is saved in Adobe Illustrator version CS3.

HeadlineBaskerville Old Face

Body CopyUnivers 57 Condensed

Call to ActionUnivers 57 CondensedUnivers 67 Bold Condensed

1

2

3Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores leger.

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in.


For more information, please call 604 653 3888or visit www.usm.my

35-38% width of layout

2.5X

X

X

0.5X

0.5X

Area for Copy

Area for Image

1

2

3

XX

0.5X




For more information, please call 604 653 3888or visit www.usm.my


Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores leger.

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima. Et quinta decimae odem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.


HeadlineBaskerville Old Face

Body CopyUnivers 57 Condensed

Call to ActionUnivers 57 CondensedUnivers 67 Bold Condensed

1

2

3

X

X

0.5X

0.5X

0.5X

20-23% width of layout Area for Copy

Area for Image

21

3

XX

2.5XApplications6.6

Advertising Grid - Landscape

Where the advertisement appears in a landscape format, please ensure you use the version shown here and do not try to manipulate the portrait version to fit.





Call to Action Univers 57 Condensed

1

2

3

Realising Your DreamsLorem ipsum dolor sit amet consectetuadipiscing elit.

For more information, please visit www.usm.my

0.5X

X

X

X

0.25X

1

2

3

Realising Your DreamsLorem ipsum dolor sit amet consectetuadipiscing elit.


0.5X

X

X

X

0.25X

1

2

3

Option 1 Option 2

Applications

Banners (Portrait) - University

We frequently have the chance to use bright colourful banners to support events and signify launches or special occasions.

Translating our brand identity effectively is straightforward if we apply the standard rules.

These event banners (in portrait format) are for all events that are university related with our strong visual identity standing out for all to see.

6.7



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0.5X

X

X

X

0.25X

1

2

Option 1 Option 2

Pusat Pengajian Sains KesihatanSchool of Health Sciences

AchievingYourAmbitionsLorem ipsum dolor sit amet consectetuadipiscing elit.


0.5X

X

X

X

0.25X

1

2

Pusat Pengajian Sains KesihatanSchool of Health Sciences



Call to Action Univers 57 Condensed

1

2

3


3 3

Applications

Banners (Portrait) - Schools

When the event is school specific you can see the strength of the branding programme colours and the way they support the USM brand identity.

The second option shown allows banners to be alternated when a large number are displayed together.

6.8



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Call to ActionUnivers 57 Condensed

1

2

3

X

0.6X

0.5X

Option 1

0.5X 0.5X

1

2

3

Realising Your Dreams.Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.


X

0.6X

0.5X

0.5X 0.5X

1

2

3

Option 2

Applications

Banners (Landscape) - University

There are sometimes requirements for banners in landscape format - across entrances, paths or even roads.

If you take advantage of the proportions and measurements shown here we will continue to build the brand identity in a universal fashion.

This is a banner for a university event.

6.9






1

2

3

Achieving Your Ambitions.Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.

Pusat Pengajian Sains Kesihatan School of Health Sciences For more information, please visit www.usm.my

Achieving Your Ambitions.Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.

Pusat Pengajian Sains Kesihatan School of Health Sciences For more information, please visit www.usm.my




1

2

3

X

0.6X

0.5X

Option 1

0.5X 0.5X

1

2

3

X

0.6X

0.5X

0.5X 0.5X

1

2

3

Option 2

Applications

Banners (Landscape) - Schools

Each School will hold their own events and may need the banner in landscape format which is shown here.

6.10



Applications6.11

Webpage Template - University

The USM website is one of the most dynamic, and fastest changing, representations of the USM brand. It has instant global reach and coverage and as such requires a strong reflection of the USM brand identity.

Please refer to the Web Specifications document for a detailed review of structure and colour for presentation.


Applications

Webpage Template - Schools

We encourage the individual Schools to constantly work with their web sites and communicate internally and externally through them.

We have, however, constructed the same frameworks for the Schools to ensure that the brand identity of USM, and the colour distinction, continues to build our overall brand equity.

6.12


www.usm.my

Universiti Sains MalaysiaPowerpoint Template13 August 2009

Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari Esok

Lorem ipsum dolor sit amet, consectetuer adipiscing elitsed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit

Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum

Universiti Sains Malaysia Powerpoint Presentation 13 August 2009 Page 1 of 25

Terima Kasih

Title Slide Master Slide

End Slide

Applications6.13

PowerPoint Template - University

PowerPoint is an important tool for communications internally and externally and we have therefore created a Microsoft PowerPoint template for all USM presentations.

This template consists of three key slides - Title Slide, Master Slide & End Slide - around which you can build your presentation.

This is the University presentation and carries the university colours.


www.usm.my

Universiti Sains MalaysiaPowerpoint Template13 August 2009


Lorem ipsum dolor sit amet, consectetuer adipiscing elitsed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit

Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum

Universiti Sains Malaysia Powerpoint Presentation 13 August 2009 Page 1 of 25

Terima Kasih

Title Slide Master Slide

End Slide





Applications6.14

PowerPoint Template - Schools

In exactly the same way as other documents, we have constructed the Schools’ PowerPoint presentations to reflect the colours of each School, supported by the USM purple.


Every institution is defined by its history, and reflected in its ceremonial events which, themselves, make up a core part of that history.

7.0

Ceremonial


Naib CanselorVice Chancellor

PendaftarRegistrar

telah dianugerahkan Ijazahwas conferred the degree of

Dengan ini disahkan bahawaThis is to certify that

Ceremonial Seal

Gold (Metallic Ink)

GraphicsTinted Gold (Metallic Ink)

Embossed

Ceremonial7.1

Degree Certifications Option 1

Our degree certificates are the most immediate and direct reflection of the education and achievement of our students and are historically valuable parts of their lives.

We have devised a new ceremonial seal to reflect the updated USM brand image and this will be used on all degree certificates.


Naib CanselorVice Chancellor

PendaftarRegistrar

telah dianugerahkan Ijazahwas conferred the degree of

Dengan ini disahkan bahawaThis is to certify that

Ceremonial Seal

Hot-Stamped Gold

GraphicsTinted Gold (Metallic Ink)

Hot-Stamped Gold

Ceremonial7.2

Degree Certifications Option 2

Our degree certificates are the most immediate and direct reflection of the education and achievement of our students and are historically valuable parts of their lives.

We have devised a new ceremonial seal to reflect the updated USM brand image and this will be used on all degree certificates.


University

Health Sciences Arts Engineering Hybrid

Ceremonial7.3

Gonfalons

A colourful and important part of our traditional ceremonial events is the gonfalons - flags to reflect achievements and their place in our history.

The gonfalons have been designed to take advantage of the colourful mix of the university purple and the individual school colours.


Merchandise items play an important role in presenting the image of the university. It is thus imperative that attention and care be given to the important task of implementing the brand identity on these merchandise.

For items not mentioned in this manual, the style and specifications can be used as a guide.

8.0

Merchandise


Merchandise8.1

Caps

We have prepared a number of ‘templates’ of potential merchandise items. This is not a definitive list but should be used as a guide when other new items are suggested given that it shows the optimum presentation of the brand.


Merchandise8.2

Polo Shirts

Polo shorts are very popular items and should be seen as a representative of a broader range of clothing options.


Merchandise8.3

Namecard Holder

Namecard holders can be used as gifts or commemorative items. It is essential to be aware of the printing process to be used to maximise the impact of the brand.


Merchandise8.4

Pens - Option 1

Pens are good gifts and mementoes but it is important to ensure that a visually effective brand mark is applied even on such a small available surface area.


Merchandise8.5

Pens - Option 2

Pens are good gifts and mementoes but it is important to ensure that a visually effective brand mark is applied even on such a small available surface area.


Merchandise8.6

Lanyard

Lanyards have taken on a ubiquitous presence over recent years and so can be popular and strong examples of the USM brand.


Merchandise8.7

Mousepad

With a computer on every desk, it is always positive to see the USM Brand Signature prominently displayed on a mousepad alongside it.


AGU 8509


www.usm.my

AGU 8509www.usm.mywww.usm.my

Merchandise8.8

Decals

The USM campus has restrictions for use of cars and motorbikes, reflected by the decals they are required to display. We should not let the opportunity pass to both bring out the Brand Signature on campus and also share it with others wherever we drive or park.


9.0

Glossary

This glossary is to help you communicate with both internal and external parties for optimum consistency of reproduction of the USM Brand Identity.


Glossary9.1

Glossary of Terms

The Brand Identity Guidelines have been developed to assist you and your team bring the USM identity to life and manage its implementation. In doing so, you will interact with various trades and industries that have their own jargon to describe the nature of their work.

This guide identifies the terms and jargon most commonly used to help you in your relationship with your suppliers. For only by clearly speaking the same language can we expect to communicate a consistent and clear identity system for the University.

Artwork (A/W)Illustrations, diagrams, line art and photographs prepared for reproduction. Also called Finished Art or F/A.

Brand Signature A combination of the Crest, the Logotype and the Descriptor. These are locked together as a single entity.

CMYK The colour make up of Cyan, Magenta, Yellow and Black.

Call to Action A customer service initiative as a sign off to leave consumers with a contact number or URL of the organisation.

Construction Grid The measurement and proportional relationship of all the various Brand Signature elements.

Clear Space This is required to keep the Signature free from any other visual distraction or interference i.e. other graphic elements.

Decals Car window stickers for easy identification.

Gonfalons The traditional flags used in ceremonial events to reflect achievements and history.

Landscape FormatA horizontal orientation of a page.

Logotype The registered graphic design of a brand or corporate name, consisting of a unique combination of letterforms that may be combined with symbols.

Monochrome A range of tones of a single colour.

Portrait FormatA vertical orientation of a page.

Pantone Matching System (PMS)A set of standard colours for printing, each of which is specified by a specific number.


The End

usm25 brand manual

Documents

brand signature vertical5

brand signature horizontal5

usm identity

malaysias usm brand

coloursusm brand manual

facsimile university

usm colours

banners portrait university