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Brand Manual

MotoGP™ Brand Manual

MotoGP™ Brand

Text 2.

3.

Moto2™ Brand Manual


MotoGP™ Brand

MotoGP™ Identity

Moto2™ Identity

Moto3™ Identity

MotoGP™ / Moto2™ / Moto3™ Appendix

· The purpose of this manual

· Synopsis of MotoGPTM brand

· MotoGPTM brand foundations

· Main identity

· Structure & reservation area

· Core colours

· Minimum sizes

· Monochrome versions

· Special versions

· Background

· Incorrect usage of logo


· Core colours

· Minimum sizes

· Monochrome versions & backgrounds



· Core colours

· Minimum sizes



· Use of the three brands together

· Terms of usage


MotoGPTM Brand Manual

1.


MotoGP™ Brand

Text


MotoGP™ Brand· The purpose of this manual

· Synopsis of MotoGPTM brand

· MotoGPTM Brand foundations

MotoGP™ Brand ManualMotoGP™ Brand

The purpose of this manual

Synopsis of MotoGPTM brand

MotoGPTM brand foundations

This manual is a tool to help you in your work with the MotoGPTM brand.

The MotoGPTM Brand Foundations,

Values, Message, Personality and Icons

reveal the backbone and spirit of the

brand and highlight MotoGPTM as one

of the best sport events in the world.

The ethos and tradition associated with

MotoGPTM, coupled with the progressive

and superior brand building on which it

is based, make the sport an attractive

option for all companies.

MotoGPTM ValuesFactors that form the foundation and

meaning of the product and brand.

Values are the basis for every message

or signal communicated about MotoGPTM.

MotoGPTM Core MessageOverall implication regarding the brand.

All other communications support and

facilitate this message.

Whether you are communicating

internally or externally, with a single

or co-branding message, consistency

in communication builds and reinforces

how people see MotoGPTM.

This manual offers an introduction to

the MotoGPTM Brand and sets out

the basic visual communication rules.

MotoGPTM is the fastest growing

motorsport in the world due to increasing

levels of exposure and support from new

manufacturers, new broadcasters,

new media coverage and increasing

public attendance.

MotoGPTM’s dynamic and youthful

team will embrace the future by

anticipating and exploring new markets

and venues, creating further demand

to consolidate MotoGPTM as one

of the top sporting extravaganzas

and experiences around.

InnovationYouthSpeedTechnologyHeroesHeritage

It conveys the heart, soul and essenceof the brand

MotoGPTM is the most exciting, thrilling motorsport in the world

Successful recognition of the identity

will depend on users’ careful observance

of the guidelines outlined in these pages.

Together, these tools communicate the

vital attributes of the MotoGPTM Brand.


MotoGP™ Brand

Text

· Main identity


· Core colours

· Minimum sizes

· Monochrome versions

· Special versions

· Background


MotoGP™ Identity


The MotoGPTM symbol represents an

aerodynamic checkered flag. Its five

“squares” symbolize the world’s five

continents. MotoGPTM is a world-wide event.

The MotoGPTM logotype has been

developed in a tailor-made typography.

Its solid and legible structure

communicates modernity

and aerodynamics.

Both the symbol and logotype are placed

in a slanted position to convey the sense

of MotoGPTM action in motion.

The brandmark must always be used

as a unit and cannot be divided or used

in part. Neither the logo nor the symbol

may appear alone.

MotoGPTM is the commercial name of the

FIM Road Racing World Championship

Grand Prix which includes the Moto2TM

and Moto3TM categories. MotoGPTM

is also the top level category of

the World Championship.

The MotoGPTM brandmark is the

combination of a symbol with a logotype.

Main identity

MotoGP™ Brand ManualMotoGP™ Identity


Structure & reservation area

Core colours

Minimum sizes

The following diagram indicates the

correct amount of space to be left around

the MotoGPTM brandmark.

This space has been designed to protect

the brandmark from close positioning

of graphics elements such as typography,

other logos... etc.

PANTONE / CMYK / RGB / HTML / RAL / VYNIL

PANTONE 1935 C / 1c 100m 55y 6k / 197r 0g 62b / HTML #C5003E / RAL 3018 / Avery 922/981

PANTONE PROCESS BLACK / Oc 0m 0y 100k / 44r 42g 41b / HTML #2C2A29 / RAL 9017

PrintDo not reproduce the brandmark under

15 mm. wide in print communications.

ScreenDo not reproduce the brandmark under

50 pixels wide on screen communi-

cations.

X

X/2

X/2

15 mm. 50 pixel


Monochrome versions

Corporate colours

Non-Corporate coloursDespite the use of corporate colours

being highly recommended and

encouraged, in some applications

if non-corporate colours are available,

you may use black or white combinations

(depending on which is the brighter/

darker colour).


Occasionally some factors (available

colours, materials, surface, media

channel or background) represent a

legibility conflict.

To avoid those conflicts, the MotoGPTM

brandmark may be used in special

outlined version.

Outlined version

Special version


General usageIt is absolutely essential to ensure that

both the symbol and logotype always

remain clear and legible.

Background percentagesUsing one ink versions, when the

background ink percentage is below 40%

use the positive version. When

the percentage is 50% or above

use the negative version.

Picture/image background The brandmark is not recommended

for placing over photography, as it

clutters the image. However, if necessary,

the photograph should be made as faint

as possible, so as not to interfere with

the brandmark.

0%

50%

10%

70%

20%

80%

30%

90%

40%

100%

The main identity (two corporate colours

versions) may only be applied over

a white background. In all other cases,

use one of the corporate monochrome

versions or one of the special versions.

Background


Incorrect usage of logo

The MotoGPTM brandmark is a custom-crafted piece that

represents the identity of the brand

There are some common mistakes that break

the compulsory consistency of the MotoGPTM

identity. These mistakes are listed below.

The MotoGPTM brandmark should be reproduced

using only the approved artwork and following

the rules of this manual.

Do not break apart or re-distribute the brandmark, using the symbol or

the logotype alone or with a different structure

Do not change the logotype colours

Do not scan, redraw, photocopy or create the brandmark using

any other typography

Do not use the brandmark as part of any other symbol or enclose

it in a shape

Never use the logo within a sentence. You can find the correct MotoGPTM

usage in the appendix of this manual

Do not change, distort or skew the brandmark’s shape, orientation or direction

Never use the logo in two different colours on a dark background. In case

of dark background use plain white or outlined version

eason, the start of a Grand Prix is the final shootout of the weekendf reflexes between the gunslingers, with Rossi trying to

a y early, the start can change the way the entire race pans out.

my logotype125cc

Moto2TM Brand Manual

· Main identity


· Core colours

· Minimum sizes



Moto2™ Brand


symbol that represents an aerodynamic

checkered flag.

The Moto2TM logotype has been

developed in a taylor-made typography.

The same typography has also been

used in MotoGPTM and Moto3TM logotypes.

Both symbol and logotype are placed

in a slanted position to convey the sense

of action in motion.




may appear alone.

Moto2TM is the name of the intermediate

category and forms part of the MotoGPTM

World Championship.

The Moto2TM brandmark is the


The Moto2TM symbol that contains the

number 2, is an extract of the MotoGPTM

Main identity

Moto2™ Brand ManualMoto2™ Identity



Core colours

Minimum sizes




50 pixels wide on screen communi-

cations.


PANTONE 1935 C / 1c 100m 55y 6k / 197r 0g 62b / HTML #c5003e / RAL 3018 / Avery 922/981

15mm 50px

X

X/2

X/2


Monochrome versions

Corporate colours

Backgrounds



The Moto2TM brandmark is a custom-crafted piece that


There are some common mistakes that break

the compulsory consistency of the Moto2TM

identity. These mistakes are listed below.

The Moto2TM brandmark should be reproduced



Do not break apart, colour the symbol or re-distribute the brandmark, using

the symbol or the logotype alone or with a different structure




it in a shape

Never use the logo within a sentence. You can find the correct Moto2TM usage

in the appendix of this manual

Do not change, distort or skew the brandmark’s shape,

orientation or direction

Never use the logo at the beginning or the end of a title sentence

Never use the logo in two different colours. In case of dark

background use plain white


ay early, the start can change the way the entire race pans out.

moto

My symbol My symbol

Moto3TM Brand Manual

· Main identity


· Core colours

· Minimum sizes




Moto3™ Brand

symbol that represents an aerodynamic

checkered flag.

The Moto3TM logotype has been

developed in a taylor-made typography.

The same typography has also been

used in MotoGPTM and Moto2TM logotypes.

Both symbol and logotype are placed

in a slanted position to convey the

sense of action in motion.




may appear alone.

Moto3TM is the name of the third category

and forms part of the MotoGPTM World

Championship.

The Moto3TM brandmark is the


The Moto3TM symbol that contains the

number 3, is an extract of the MotoGPTM

Main identity




Core colours

Minimum sizes




50 pixels wide on screen communications.


PANTONE 1935 C / 1c 100m 55y 6k / 197r 0g 62b / HTML #c5003e / RAL 3018 / Avery 922/981

X

X/2

X/2

15mm 50px


Monochrome versions

Corporate colours

Backgrounds



The Moto3TM brandmark is a custom-crafted piece that


There are some common mistakes that break the

compulsory consistency of the Moto3TM identity.

These mistakes are listed below.

The Moto3TM brandmark should be reproduced



Do not break apart, colour the symbol or re-distribute the brandmark, using the symbol or the logotype alone

or with a different structure




it in a shape

Never use the logo within a sentence. You can find the correct Moto3TM usage

in the appendix of this manual

Do not change, distort or skew the brandmark’s shape,

orientation or direction

Never use the logo at the beginning or the end of a title sentence.

Never use the logo in two different colours. In case of dark

background use plain white


ay early, the start can change the way the entire race pans out.

moto

My symbol My symbol

MotoGPTM / Moto2TM / Moto3TM

· Use of the three brands together

· Terms of usage

Appendix

AppendixMotoGPTM / Moto2TM / Moto3TM

Use of the three brands together

Despite the use of corporate colours

being highly recommended and

encouraged, in some applications

if non-corporate colours are

available, you may use black or white

combinations, but always maintaining

the same colour for all three.

When the three brands are used together,

they must always be reproduced in the

same size proportions as laid out on this

manual.

The width of Moto2TM/Moto3TM

brands must be the same

size as the MotoGPTM wording.

Proportions

AppendixMotoGPTM / Moto2TM / Moto3TM

Terms of usage

3. EXAMPLESCORRECT USEMotoGP™ World Championship / MotoGP™

World Champion / MotoGP™ event

A MotoGP™ bike / motorcycle / machine / prototype

MotoGP™ Official Product

This weekend the MotoGP™, Moto2™ and

Moto3™ titles could be decided

Moto2™ World Champion / Moto2™ race /

Moto2™ bike

The Moto2™ riders will battle for the title

Moto3™ World Championship

MotoGP™ Spanish Grand Prix / Gran

Premio de España de MotoGP™

INCORRECT USEMotoGP™ Moto3 world championshipMoto two world championship

MotoGP™ of France takes place this weekend

“… he won the MotoGP™ Moto3 race”

Moto GP, Motogp™, MOTOGP™, Moto G.P.,

MotoGp™, MotogP™ or MOTOGPTM.

4. TRADE MARK

The terms MotoGP™, Moto2™ and Moto3™

must be written with a ™ at the end of the word and without a space in between.

MotoGP™, Moto2™ and Moto3™ brands will

always be reproduced with ™ as part of the logo as shown in this manual.

1. DEFINITIONS-DENOMINATIONS

FIM MotoGP™ WORLD CHAMPIONSHIPName of the World Championship and its three categories.There is a specific FIM logo used only for official paperwork.

MotoGP™

Commercial name and brand of the whole Championship.It is also the name of the main category as an evolution of the 500cc class and its adaptation to rule changes approved by FIM. History and statistics are maintained and MotoGP™ becomes the continuation of 500cc.Reference should not be made to a new category, but to a rule alteration which has brought about a change of name.The MotoGP™ term and logotype can only be used in reference to the premier class or to the Championship on the whole.The term MotoGP™ can be used to talk about the sport or an event in general.

Moto2™

Is the name of the second category of the Championship.It does not share its name or logo with the main class, so it must never be referred to as MotoGP™ Moto2™ (or Moto2™ MotoGP™), but can be named as the Moto2™ class of the MotoGP™ World Championship.

Moto3™

Is the name of the third category of the ChampionshipIt does not share its name or logo with the main class, so it must never be referred to as MotoGP™ Moto3™ (or Moto3™ MotoGP™), but can be named as the Moto3™ class of the MotoGP™ World Championship.

2. WRITTEN USAGE

The terms MotoGP™, Moto2™ and

Moto3™ should never be used together

(e.g. MotoGP™ World Championship and

Moto2™ World Championship are both valid

terms, but MotoGP™ Moto2™ class

or MotoGP™ Moto3™ class are not).

Each round is a Grand Prix, and can also

be referred to as a MotoGP™ event or

MotoGP™ round, but not the MotoGP™ of

France. MotoGP™ is not an abbreviation of Moto Grand Prix, but a commercial name.

MotoGP™ can be used to refer to the sport

in general (e.g. MotoGP™ is one of the most

spectacular shows; the MotoGP™ season

kicks off next week; MotoGP™ lands in Germany, etc).

In a normal text, MotoGP™ should be written as such, in one word. Even titles or headlines written in upper case must spell the word with the correct upper and lower

case characteristics: MotoGP™. Moto GP

or Moto G.P or MOTOGP™ or MOTOGPTM must not be used.

Moto2™ should be written as such in a normal text maintaining its upper and

lower case characteristics. MotoGP™ 2 or

MotoGP™ 2 or Mototwo or MOTO2 must not be used.

Moto3™ should be written as such in a normal text maintaining its upper and

lower case characteristics. MotoGP™ 3 or

MotoGP™ 3 or Motothree or MOTO3 must not be used.

Even titles or headlines written in upper case must spell the word with its correct upper and lower case characteristics:

MotoGP™ / Moto2™ / Moto3™.

When the MotoGP™, Moto2™ or Moto3™ terms are used in written version within a normal text, the type font is free.

It can not be used in two colours, only one.

The symbol “squares” within the brand mark cannot be separated from the logotype and

adapted to Moto2™ or Moto3™.

SUMMARYThe Championship = MotoGP™

The three classes = MotoGP™

Moto2™

Moto3™

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Dorna Sports S.L.

HeadquartersPríncipe de Vergara, 183 - 28002 | Madrid SPAINTel (34) 917 820 220 - Fax (34) 915 615 807

Barcelona OfficeNarcís Monturiol, 2 - 08960 Sant Just Desvern | Barcelona SPAINTel. (94) 934 738 494 - Fax (34) 933 724 103

www.dorna.com | www.motogp.com

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