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Pratibha Branding Guidelines Implementing the Pratibha Brand in communication Updated : October 2013 Pratibha Branding Guidelines Implementing the Pratibha Brand in communication Updated : October 2013 1

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Brand Manual to foster a brand and its attributes externally and internally

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Pratibha Branding GuidelinesImplementing the Pratibha Brand in communicationUpdated : October 2013

Pratibha Branding GuidelinesImplementing the Pratibha Brand in communicationUpdated : October 2013

1

More than a name or a logo.

More than a name or a logo on a box.

And more, ultimately, more than what the box contains.

The guidelines that govern communications for

PRATIBHA products and services are part of a much

larger effort to build awareness, understanding

and preference for the PRATIBHA brand and

PRATIBHA products and services in the markets in

which we compete. To build a brand that endures

ENDURING BRAND

A brand is a shorthand representationoften

communicated in a single word or symbolof

everything a company is, does and stands for.

That representation can be seen most clearly

in promotional messages and in the quality of

the customers experience in buying, using and

servicing a branded product.

A clear promise, for example, that is

important and memorable to customers. A distinctive,

recognizable personality that is inseparable

from the brand itself, informing not only advertising

and communications but behavior as well

What is a BRAND?What is a BRAND?

CONSISTENCY IS EVERYTHING

Achieving the goal of an enduring brand requiresa conscious, coordinated, consistent approach tocommunications and behavior. That approach isbased on the understanding that every choice andevery decisionnot advertising or collateral alonecommunicates something to someone about thePRATIBHA brand.

When the brands messages are developed ad hoc,focused solely on the needs of the moment, theyhave no lasting impact and represent a shortsighteduse of scarce marketing dollars.But when messages are delivered within a consistentframework and reinforce the brands promiseand personality, their impact can be leveraged toboost awareness and heighten brand recognitionand preference. Promotional dollars work twice ashard, serving short-term sales goals as well aslonger-term objectives for the brand .

2

Every company has the goal of beingprofitable, but to make a difference, itmust have a higher purpose. Our visionreflects that purpose. It sets the standardthat we as a company and asindividuals, aspire to live up to everyday.

PRATIBHA brand platform: Brand promisePRATIBHA brand platform: Brand promise

3

PRATIBHA : Brand promisePRATIBHA : Brand promise

Heres how our primary

markets define the

PRATIBHA brand advantage

Target audience of the brand Pratibha are all its stake

holders. These include its customers, suppliers, and

employees of the parent company and its Sub brands.

They are individuals who have a distinct taste and are

Elegant about displaying their individuality.

They relish and live the brand Pratibha. They are

Fashionable and accept it as a way of life, but are not

victimized by it. Their values are deep rooted and long

lasting. They believe in ecologically sustainable living and

their solutions embody their belief.

PRATIBHA Brand Tagline

The tag line is meant to invigorate employees of Pratibha and so that core values can be internalized by them. It is meant to capture essence of the brand Pratibha.

Following is the tagline for Pratibha:

Creating Synergy in textiles...

This stands for the deep rooted social and environmental responsibility which is inherent to manufacturing processes at Pratibha.

Principles of the application of tagline are discussed under Symbol and tagline relationship.

4

The PRATIBHA Logo The PRATIBHA Logo

5

The PRATIBHA logo consists of two

elements the symbol and the

word mark.

PRATIBHA : Brand promisePRATIBHA : Brand promise

This symbol is designed to epitomize evolution of the Pratibha brand.This form retains the pyramidal base which has stood for integrity and core values of Pratibha, which remain unchanged over time.

The rolling ball depicts momentum, its color is derived from the rising sun. The horizontal lines have been modified from the previous symbol, and they stand for speed and swiftness.

The logotype Pratibha consists of thick and thin lines, they are used to depict an important characteristic of brand Pratibha - agility.

The PRATIBHA logo is a unique piece of artwork.The proportion and arrangement of the symbol and word mark have been specifically determined.

The logo should never be typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the brands power.

This form should be viewed as a evolution and not revolution of the first symbol.

This symbol is a registered trade mark, and its use by any outside organization or person is subject to approval by Pratibha Syntex Ltd.

This is the only symbol used to represent Pratibha. It is important that it always be correctly used and the following guidelines be strictly adhered to.

The symbol should never be type set, drawn manually, or using a computer. It should only be reproduced from an approved computer file. Care should be taken to maintain the proportions while resizing the symbol.

The following are the colors of the symbol :LeafSun OrangeWhite(Color codes of the above are specified under brand colors).

6

PRATIBHA : The LogoPRATIBHA : The Logo

To preserve the PRATIBHA logos integrity, always maintain a minimum clear space around the logo.

This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention.

To standardize the use of the tag, three sizes are provided for most uses 38 mm : 34 mm high for regular application sizes, .25 mm high and 22.5 mm wide for small application sizes, and 12.5 mm high : 11.5 mm wide as minimum application sizes. These sizes should be considered the minimum size for print/online uses.

7

The PRATIBHA logo should be reproduced in color

whenever possible. For specific color values to use

when reproducing the logo (spot or PANTONE,

4-color process, RGB), refer to the Color Palette

section.

White is the most effective background

on which to reproduce the color logo because it

provides a clean, crisp contrast for the logos color

and elements.

PRATIBHA : Color logo VariationsPRATIBHA : Color logo Variations

If color reproduction is not availableor is not a viable option, the logo should bereproduced in solid black or as a full-reversein white out of a color background.

When the PRATIBHA logo is placed on aphotographic image, the image behind the logomust be light enough to provide contrast for thepositive logo or dark enough to provide contrastfor the reverse logo.

Regular : The primary colors of the symbol be used. an attempt should be made to use only these colors.

In one color : Gradation is possible, grey values in the proportion of 80% and 40% should be used as shown.

Single color printing : The symbol appears in black as shown.

8

PRATIBHA : Logo Uses and MisusesPRATIBHA : Logo Uses and Misuses

On light color backgrounds or tints, the symbol can be displayed in its primary colors.There is never a bounding box around the symbol. All the bounding forms shown are not bounding boxes, they represent the background color.

On dark or saturated colors, the symbol cannot be displayed in its primary colors.

Incorrect use of the PRATIBHA logo compromisesits integrity and effectiveness. The examples of logomisuse below are not comprehensive; they areonly a small sample of possible misuses of thePRATIBHA logo.

9

Is the communication coming from PRATIBHA?

No. Use the standard logo.

Yes. Move on to the next question.

[When third parties need a logo to represent a partnership, sponsorship, etc they should use the standard logo. Please note: Use of the PRATIBHA logo by a third party requires a license agreement.]

Will the logo be acting as an introduction of the brand, rather than a sign off? (Is this the first or

only instance of the logo?)

No. Use the standard logo.

Yes. Move on to the next question.

[The STANDARD logo should act as an introduction of the brand and appear only once per piece.]

Is there Any option for symbol for reverse?

No. Use the standard logo.

[When value of the color is more than 50%, then the symbol will appear on reverse. When the value of the background color is less than 50%, the symbol cannot be displayed in reverse.]

PRATIBHA : Which logo do I use?Trying to determine whether to use the red tag logo or the standard logo?Here are some questions to ask yourself:

PRATIBHA : Which logo do I use?Trying to determine whether to use the red tag logo or the standard logo?Here are some questions to ask yourself:

10

PRATIBHA: Graphic Elements PRATIBHA: Graphic Elements

11

When applying the PRATIBHA brands graphic elements, especially color and photography, it is important to distinguish between Business Marketing-oriented and End-User focused applicationswhen possible. Business Marketing-oriented materials are materials that promote PRATIBHA solutions to a typically more enterprise-oriented audience

End-User refers to PRATIBHA products and services marketed to individual consumers. Because communications for PRATIBHA products and services can often differentiate between these two areas, slightly different design styles are recommended.

Business Marketing communications should emphasize PRATIBHA products and services expertise and commitment to corporate clients. To help reflect this, the Business Marketing color palette relies on darker, more serious colors that reference the logo more directly. Business Marketing photography should reflect the technological benefits that PRATIBHA products and services promote.

End-User applications should communicate theadvantages of being a mobile professional. The EndUser color palette stresses livelier, more animated colors. Photography should focus more on products and the individuals who use them.

The PRATIBHA brands graphic style is a flexible system ofelements that visually represent immediate access to theflow of information. This is illustrated through color,photography, typography, and voice words patterns.

PRATIBHA : Color logo VariationsPRATIBHA : Color logo Variations

12

PRATIBHA : Color Palette for Business Marketing MaterialsPRATIBHA : Color Palette for Business Marketing Materials

369 pantone solid coatedCMYK : 59/0/100/7

RGB : 79/166/49

152 pantone solid coatedCMYK : 0/51/100/1RGB : 231/135/28

Duotone FamilyForest

Pantone : 350 CCMYK : 79/0/100/75

RGB : 26/71/43

PRIMARY COLORS

ACCENT COLOR

Business Marketing-oriented materials are materials that promote PRATIBHA solutions to a typically more enterprise-oriented audience.

The accent color palette is intended to complement the primary colors in the supporting design elements such as headers, subtitles, secondary messaging and the Data Flow patterns, when appropriate.

Variations in color may occur, but try to match the PRATIBHA color palette as closely as possible. Print vendors may have their own values and formulas for matching PANTONE colors in 4-color process. Color variations may also occur on-screen as a result of different screen calibrations and/or software application being used.

13

PRATIBHA : TypographyPRATIBHA : Typography

To help provide a consistent, unified look in the PRATIBHA brands use of typography, the ARIAL typeface should be used on all communications for PRATIBHA products and services.

The typeface to be used for all Pratibha communication is Arial. The weights can vary from 20 normal, to 24 italic, to 36 bold. For special application of type sizes smaller than 6, Arial Rounded MT Bold is to be used.

PRATIBHA SYNTEXpratibha syntex{[(.,;:[email protected]$%&*/?)]}

PRATIBHA SYNTEXPratibha syntex{[(.,;:[email protected]$%&*/?)]}

ARIAL

ARIAL ITALIC

Recommended Weights

Arial - 9 normalPRATIBHA SYNTEXPratibha syntex{[(.,;:[email protected]$%&*/?)]}

Additional Weights

PRATIBHA SYNTEXAbpratibha syntex{[(.,;:[email protected]$%&*/?)]}

PRATIBHA SYNTEXpratibha syntex{[(.,;:[email protected]$%&*/?)]}

Arial - 6 Rounded Meta Bold

Arial - 4 Rounded Meta Bold

14

When color is used as an explicit design element the system calls for pairing dynamic colors with neutral colors, letting one dominate the other.

If your dominant color is dynamic, then your accents should be neutral and vice versa. Green is reserved for the logo or associated products,

but should not be used as a flood or type color including product logotypes.

PRATIBHA : ImageryPRATIBHA : Imagery

15

Photos should document the customer

and/or employee experience in an

authentic way that allows the user to

identify with the subject matter. When

using more than one photo on the

same page a mix of all types should

be used. Never run photos together

that depict the same emotion and the

same camera angle. Consideration

should be paid to pairing images whose

juxtaposition tells a bigger story.

16

PRATIBHA : Photography examplesPRATIBHA : Photography examples

Do DontWhen using more than one photo on the same page a mix of all types should be used.

Never run photos together that depict the Same emotion and the same camera angle.

As individuals who are responsible for creating PRATIBHA clothing and premium gifts, you are uniquely positioned to ensure that

the PRATIBHA brand is consistent and impactful across all items distributed to customers and employees. Here are a few things to

keep in mind when creating PRATIBHA branded items:

Use the PRATIBHA logo provided as artwork on the Marketing Hub.

Use the product identity and logotypes provided on the Marketing Hub.

Use the corporate typeface of PRATIBHA Clean or Minion Pro for text in addition to the logo.

Consider using a preferred vendorthey have the correct artwork and are familiar with our

guidelines. Akul Singh (Mgr. Corp Comm.) [email protected]

Rahul (Designer)- [email protected]

. Provide these guidelines to your vendors.

. And always send your design to [email protected] for review before going into production.

17

PRATIBHA : Branded merchandise overviewPRATIBHA : Branded merchandise overview

PRATIBHA: Corporate Staitonery PRATIBHA: Corporate Staitonery

18

BUSINESS CARDS

Name : Arial Bold, 7

Contact details :Arial normal, 7

Back face details : Arial normal, 6

19

PRATIBHA : StationeryCorporate stationery continues to use the standard PRATIBHA logo as shown below .PRATIBHA : StationeryCorporate stationery continues to use the standard PRATIBHA logo as shown below .

Logo : PRATIBHA Logo should be placed on left hand side

from the mentioned measurement from the edges of

Border with website address on the right hand top side

The address bar should be at the bottom with centre alignment

Watermark logo central aligned is used as the backgrounds for

Envelops, folders and letterheads

Strips

A4" Size (letterheads)

Envelop # 10

20

PRATIBHA : StationeryCorporate stationery continues to use the standard PRATIBHA logo as shown below .PRATIBHA : StationeryCorporate stationery continues to use the standard PRATIBHA logo as shown below .

254

mm

260 mm

283

mm

217 mm

265 mm

The sizes used for all stationery items are based on

sizes recommended by the International Standard

Organization (ISO). They are based on a sheet size,

A), which is one square meter in area.

The series has been devised so that each format has a

width : length relationship 1:2. The rectangular shape,

When folded in half along the side, results in the

next size down; an A4 sheet becomes A5 etc.

The A and B sheets are in proportion. They are used

for stationery and brochures. The table below shows

the relationship between A and B sizes.

21

PRATIBHA : Paper SizingPRATIBHA : Paper Sizing

A0 841 X 1189 mmA1 594 X 841 mmA2 420 X 594 mmA3 297 X 420 mmA4 210 X 297 mmA5 148 X 210 mmA6 105 X 148 mmA7 74 X 105 mm

B0 1000 X 1414 mmB1 707 X 1000 mmB2 500 X 707 mmB3 353 X 500 mmB4 250 X 353 mmB5 176 X 250 mmB6 125 X 176 mmB7 88 X 125 mm

This e-mail message may contain confidential or legally privileged information and is intended only for the use of the intended recipient(s). Any unauthorized disclosure, dissemination,

distribution, copying or the taking of any action in reliance on the information herein is prohibited. E-mails are not secure and cannot be guaranteed to be error free as they can be intercepted,

amended, or contain viruses. Anyone who communicates with us by e-mail is deemed to have accepted these risks. Company Name is not responsible for errors or omissions in this message and

denies any responsibility for any damage arising from the use of e-mail. Any opinion and other statement contained in this message and any attachment are solely those of the author and do not

necessarily represent those of the company. In this message and any attachment are solely those of the author and do not necessarily represent those of the company.

22

Pratibha Syntex Limited. Plot No.4, IGC KHEDA-454774 Pithampur, Distt.-DharOffice: 91-7292-404362-3 / Fax: +91-7292-256340-1 http://www.pratibhasyntex.com

Akul Singh / Manager - Corporate Communications+91 7773087770/ [email protected]

PRATIBHA : Digital PresencePRATIBHA : Digital Presence

For a strong corporate image, all e-mail messages of PRATIBHA should identify the sender in a standard and clear manner.

The E-mail Signature should be used in the format as shown in the figure below. For more details contact Corporate Communication Department.

23

PRATIBHA : Digital PresencePRATIBHA : Digital Presence

All Fax messages of PRATIBHA should identify the sender in a standard and clear manner.

The format should be used as shown in the figure to the right. For more details contact Corporate Communication Department.

Font : Arial bold,

Size : 12

Font for other details : Arial

normal, size 7

Font : VISITOR Arial

normal, size 39

24

PRATIBHA : Id BadgesPRATIBHA : Id Badges

PRATIBHA: Outdoor PRATIBHA: Outdoor

25

26

PRATIBHA : PackagingPRATIBHA : Packaging

Packaging for Pratibha will have two base box colors.

White: Flat boxes will be white in color with logos in the centre of each side and a logo at the internal centre irrespective of the size

Brown: The brown box will have logo on the Left hand top of each side of the box. No logo will be placed in the internal side of the box.

27

PRATIBHA : Corporate PresencePRATIBHA : Corporate Presence

This is perhaps one of the most difficult sign conditions, because the brand Pratibha has to compete with other brands for visibility. Please use the symbol in its leaf and sun orange colors.

Always keep the minimum required space around the symbol, because if this is not done then we will compromise on the symbols visibility and recognition.

The preferred treatment is PRATIBHA full colour logo on white background. When other conditions and restrictions require a specific background material, individual letters should be used.

When incorporating a monument sign, it is important to consider landlord requirements, city/local restrictions, visibility and other building materials used nearby.

The sign should be appropriately scaled for the location. Be sure to maintain adequate clear space around the PRATIBHA logo as outlined below.

PRATIBHAs Building Sign Applications

The most preferable sign type is PRATIBHAs full colour

logo on white background. The preferred colour is

white if the background material provides sufficient

contrast.

Alternating Green and Orange coloured stripes replacing green on facia top will provide a more corporate look with Logos on each side.

Ideal placement of the sign type is outlined below.

This placement can be altered if existing architectural

elements demand such or if lines of sight and other

obstructions limit visibility. On-site adjustments based

on the location of stationary objects should play a

major role in signage placement.

PRATIBHA : Building FaciaPRATIBHA : Building Facia

28

The Designation Board should always be used in the appropriate signature lock-up. The decal should be centred left to right as indicated below and mounted 5 feet or 1.524 meters to the underside of the logo to provide maximum visibility. Other obstructions or conditions may require an alternate placement.

If the door is made of another material other than glass, or if surface obstructions are present, Clear space requirements should be maintained and it should be placed as indicated below.

Managing Director

PRATIBHA : PRATIBHAs Decal ApplicationsPRATIBHA : PRATIBHAs Decal Applications

29

PRATIBHAs website has been developed

for use in the creation of public. Anyone can go on www.pratibhasyntex.com

and can know more about our

Products, Services and much more.

PRATIBHA : WebsitePRATIBHA : Website

30

PRATIBHAwww.pratibhasyntex.com

PRATIBHA SYNTEX LIMITED

1 Km

The Direction boards should be 3 ft. By 2 ft. on stands of 4 ft. Directing the visitor to the direction of the respective plant and the distance of whole numbers.

The board should have companys logo at the top with Companys full name in English and Hindi.

PRATIBHA : TransportationPRATIBHA : Transportation

31

Slide 1Slide 2PRATIBHA brand platform: Brand promiseSlide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12Slide 13Slide 14Slide 15Slide 16Slide 17Slide 18Slide 19Slide 20Slide 21Slide 22Slide 23Slide 24Slide 25Slide 26Slide 27Slide 28Slide 29Slide 30Slide 31