social media for job search
Post on 31-Oct-2014
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85 %HIDDEN MARKET
15% ADVERTISED MARKET
AGENDA
WHAT
WHY
IS HIDDEN MARKET
EMPLOYERS LIKE HIDDEN MARKET
AGENDA
HOW TO ACCESS
HIDDEN MARKET
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85 %HIDDEN MARKET
15% ADVERTISED MARKET
Networking is consistently cited as the NUMBER 1 way to get a new job
Direct employer contact – cold calling & informational interviews
Labour Market Information – unadvertised job resources
HOW DO I GET THERE ?
RESUME
COVER LETTER
INTERVIEW PREPARATION
CAREER EXPLORATION
LABOUR MARKET INFORMATION
NETWORKING
PORTFOLIO
NETWORKING
The simplest network is a DYAD or PAIR
SOCIAL NETWORK
1. Contagion2. Connection3. Homophily
SOCIAL NETWORK
1. CONTAGION: what flows across ties
.
•germs, money, violence, fashions
•behaviour, emotions: obesity, happiness
•ideas, information, etc.
SOCIAL NETWORK
HAPPY PEOPLE TEND TO BE CONNECTED TO ONE ANOTHER
HAPPY
UNHAPPY
INTERMEDIATE
THE BETTER CONNECTED ARE ONE’S FRIENDS AND FAMILY, THE MORE LIKELY ONE WILL ATTAIN HAPPINESS IN THE FUTURE (Dr.Christakis, MD,PhD, Harvard University)
Three Degrees of Influence
The influence of actions ripples through networks 3 degrees
(to and from your friends’ friends’ friends)
You are affected by people you don’t even
know!
Photo by Taro Taylor
Stanley Milgram’s sidewalk experiment exploring the importance of reinforcement from multiple people
Passersby were influenced in deciding to copy a behavior by the size of the crowd exhibiting it
Photo by David Sim
2. CONNECTION
TIES TO FAMILY, FRIENDS, CO-WORKERS
Photo by johntrainor, Flickr
WHO IS CONNECTED TO WHOM
3. HOMOPHILY: the tendency to associate with people who resemble ourselves (“love of being alike”)
For example:• By power• By age• By education• By social status
SOCIAL NETWORK
Photos by Andyrob and alexik, Flickr
If you are connected to the right people, you may have opportunities to get jobs, participate in great projects, or other extra benefits.
If you are connected to others you could be influenced to commit crimes or eat unhealthy food.
POSITION MATTERS!
HOW EMPLOYERS FILL POSITIONS
EMPLOYERHIRING FROM
WITHIN (PROMOTION)
HIRING AN UNKNOWN WHO BRINGS PROOF
OF ABILITY
FRIEND/BUSINESS CONTACT• REFERRAL• JOB FAIR
AGENCY• RECRUITERS• SEARCH FIRMS
ONLINE/NEWSPAPER ADVERTISEMENTS
RESUME YOU
Information is directional
(inbound and outbound ties) Reduces number of steps Creates cascade effect
The Telephone Tree
SOCIAL NETWORK
COLD CALLING
EFFECTIVE AND UNDERUTILIZED
REQUIRES MORE SELF- PREPARATION AND RESEARCH ON THE COMPANY
CHANCE TO INTRODUCE YOURSELF TO POTENTIAL JOB OPENINGS OR CREATE NEW JOB OPPORTUNITIES
COLD CALLING
GATHER A LIST OF COMPANIES GATHER THE NAMES OF PEOPLE WHO
HAVE THE POWER TO OFFER YOU A JOB PREPARE THE ELEVATOR
SPEECH/SCRIPT ASK FOR THE INFORMATIONAL
INTERVIEW/JOB INTERVIEW KEEP TRACK OF ALL CONTACT DETAILS
HUMAN-TO HUMAN NETWORKING
C
B
A
YOU
ANYONE YOU ALREADY KNOW
BRIDGE BUILDERS
CONTACTS WHO CAN HIRE
EFFECTIVE NETWORKING
EVENTS&PLACES PROFESSIONAL
MEETINGS, CONFERENCES
JOB FAIRS VOLUNTEERING JOB FINDING
CLUBS/ERC
PEOPLE: FORMER COLLEAGUES EXTENDED FAMILY NEIGHBOURS FRIENDS MEMBERS OF YOUR
SOCIAL CLUBS/GROUPS SOCIAL NETWORK
(FACEBOOK, LINKEDIN, AND OTHERS)
Six Degrees of Separation
Photo by Dan Coulter It’s a small world after all
Stanley Milgram experiment showing that people are all connected by an average of six steps
Three Degrees of Influence
If we are connected to everyone by 6 degrees and
influence those up to 3 degrees, then we can reach
halfway to the whole world!
Photo by Wonderworks, Flikr
1 23
Social networks seem to have so much power and influence over us… But remember: Social networks are not just about the influence other have over us, but also about the effect we have on others!
Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr
There have always been fears that each new form of technology will diminish good-old-fashioned means of maintaining friendships.
But social networks have only grown stronger with the dawn of the telegraph, phone, and the internet!
SOCIAL NETWORK +SOCIAL MEDIA
http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg
SOCIAL RECRUITING SURVEY, CONDUCTED BY
JOBVITE IN 2010
83 % of employers will recruit in social networks this year
46% will spend more on social recruiting
36 % will spend less on job boards
80% review social profiles
The world’s largest professional network
LinkedIn helps you exchange knowledge, ideas and opportunities with your
trusted contacts
1. SUBSTITUTE ON-LINE RESUME
2. PROFESSIONAL MARKETING TOOL
/PORTFOLIO
3. JOB/ LABOUR MARKET RESEARCH TOOL
4. BUSINESS E-MAIL ADDRESS BOOK
5. PROFESSIONAL NETWORKING SITE
CAREER RESOURCES
Working in Canada LINKEDIN
Industry Canada(business directories)
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