let's talk digital: marketing strategies to get you notice

LET'S TALK DIGITAL: MARKETING STRATEGIES TO GET YOU NOTICED & INSPIRE YOUR CUSTOMERS TO TAKE ACTION

Kate Volman, Host, Content Creator & Marketing Strategist Let’s connect @KateVolman

kate volman

Budget went from $150,000 (radio ads, Yellow Pages and direct mail) to $50,000 on inbound marketing. Traffic to website increased 300-400%.

Grew sales by $50,000/month by reaching out to bloggers.Sales jumped by 50% in four months

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YOU CAN DO ANYTHING, BUT YOU CAN’T DO EVERYTHING.

- David Allen

THE GOAL IS TO…

• Increase monthly revenue by $10,000.• Collect 5,000 qualified prospect email addresses by X date. • Generate 10 quality leader per month through Facebook. • Increase the lifetime value of my current clients by X%.

5 STRATEGIES TO CREATE A DIGITAL MARKETING PLAN FOR YOUR BUSINESS.

STEP 1: BUILD A STICKY WEBSITE • Simplify Your Message (what problem are you solving?) • What is the visitor’s next step?• Strong calls to action. • Live chat.• Contact info (are you including channels you aren’t on?)

A PRETTY WEBSITE IS JUST THE BEGINNING.

STEP 2: CREATE USEFUL CONTENT.

DO YOU HAVE A BLOG?

OPTIMIZE YOUR CONTENT TO GET FOUND• We don’t have to guess. Use

data.• Use Keyword planner • What are people searching

for? • Identify the keywords. • Identify keyword phrases.

EXAMPLE: LOCAL GYM • Best gyms delray beach • Personal trainer delray beach• Fitness Classes delray beach • Benefits of hiring a personal trainer• Do I need to hire a personal trainer to lose weight?• Are group fitness classes better than a trainer?

OPTIMIZE YOUR CONTENT TO GET FOUND

• Buzzsumo. • Find other popular

articles in your industry.

• Answer FAQs.

WHERE TO SHARE YOUR CONTENT SO IT GETS FOUND.

• Your Website • Social media• LinkedIn - status updates & articles • Medium • Reddit • HARO • Online publications in your industry • Guest Post on other websites

• Hire a writer (Upwork, Scripted, etc.)

• Videos• Podcasts • Infographics • Stories through

testimonials

NOT A BLOGGER?

#3 GET SOCIAL

BECOME A BETTER STORYTELLER.

ARE YOU CREATING CONTENT WORTH SHARING?

ARE YOU CREATING CONTENT WORTH SHARING?

ARE YOU CREATING HELPFUL CONTENT?

Movehub

LIGHTS, CAMERA…ACTION?

BE A CONTENT CURATOR AND CREATOR.

HOW CAN YOU WOW

YOUR CUSTOMERS?

CREATE. SHARE. ENGAGE.• Listen & Respond.• Comment on posts. Keep

the conversation going.• Quality vs. Quantity. • Be human. • Improve customer service

& retention.

CREATE COMMUNITY.

CREATE LOYALTY.

MAKE THE MOST OF YOUR ADVERTISING DOLLARS.

FACEBOOK ADVERTISING• Targeted page likes.• Boosted posts to fans or

targeted audience. • Custom audience ads to

current email list.• Sweepstakes • Retargeting • Promote Events

YOUR BUYER’S JOURNEY

STEP #4: E-MAIL MARKETING • Email is nearly 40 times better than Facebook and Twitter at

acquiring customers. (McKinsey & Company)• Using marketing automation can increase conversion rates by over

50%. (Aberdeen Group)• The two biggest factors influencing open rates are the organization

the email is from (64%) and the subject line (47%). (Chadwick Martin Bailey)

• Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot)

• Create strong campaigns with helpful information.

• Always be building your list. • Social media. • Email automation. • Create strong campaigns with helpful

information.

• Introduction • Be helpful • Segment your lists

EMAIL AUTORESPONDER SERIES

EMAIL MARKETING PLATFORMS

• MailChimp• Aweber• Infusionsoft • Constant Contact • iContact

STEP #5: GET CREATIVE. TEST. • Start writing articles and publish on LinkedIn.• Commit to writing blogs consistently.• Commit to doing weekly videos. • Test Facebook ads.• Start a private Facebook or LinkedIn Group.

STOP SHINY APP SYNDROME. IT’S A THING.

A FEW GREAT TOOLS/APPS• Create social media images - Canva• Schedule social media posts - Hootsuite, Buffer • Create images easily - Canva• CoSchedule (integrates blogs and social media)• MemeGenerator • Create images - Pablo (through Buffer) • Team collaboration/project management - Trello • Facebook Sweepstakes - woobox.com • twitter.com/search

WOULD YOU LIKE TO DO ME A FAVOR?

Great #digitalmarketing presentation @KateVolman. Excited to watch your @GoDaddy videos. #smallbusiness

Thanks for sharing such great #smallbusiness #marketing tips @KateVolman. Looking forward to @convince Talk Digital to Me.

Thanks for making #digitalmarketing fun @KateVolman. Can’t wait to watch your @GoDaddy videos.

LET’S RECAP.

1

2

3

BUILD A STICK WEBSITE

CREATE HELPFUL CONTENT

GET SOCIAL

4 EMAIL MARKETING

5 GET CREATIVE & TEST

YOU’RE AWESOME. LET’S CONNECT.GO TO: KATEVOLMAN.COM/LETSCONNECT

kate volman