5 key takeaways from formstack's 2014 form conversion report
DESCRIPTION
Formstack's new Form Conversion Report displays benchmark findings from more than 400,000 online form users. Get data on the highest-converting form types, submit buttons, industries and more. This Slideshare presentation features the 5 biggest takeaways from the report and how you can apply them to your digital marketing efforts.TRANSCRIPT
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Download it now: http://bit.ly/FormReportSlide
5 Key Takeaways from the
2014 Form Conversion Report
@formstack
• Analysis of 400,000+ user accounts spanning nine industries
• Benchmark findings on conversion rates for industries, types of forms, and more
2014 Form Conversion Report
@formstack
Here’s what you need to know:
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@formstack
Changing One Word Can Increase Conversions Up To
250%
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• Clear, focused submit buttons• For example, “Submit
Registration” can convert more than twice as much as “Submit Form.”
Changing One Word Can Increase Conversions Up To
250%
@formstack
@formstack
Strategic Form
Promotion Times Exist
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• Most forms are completed around 1 p.m.
• Marketers can leverage this data to create strategic promotion efforts.
Strategic Form-Promotion Times Exist
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Long Forms Can
Capture High
Responses
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• High conversion rates on long forms are possible.
• Surveys average 21 fields but capture a 21% response rate.
• When creating a longer form, provide a clear benefit to users.
Long Forms Can Capture High Responses
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Forms Need a Strong Value Proposition
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• Surveys, contests, and event registrations convert the highest traffic.
• Perks give users a reason to complete your form.
• Think about your data collection. Are there creative ways you can capture the same information?
Forms Need a Strong Value Proposition
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• A different study reported a 2% web conversion rate for nonprofits. The Form Conversion Report reports a 15% conversion rate for nonprofits.
• If you are struggling with web conversions, including forms can boost your engagement.
Focused Analysis Provides Valuable Insight
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• Zeroing in such a specific aspect of web conversions makes the Form Conversion Report invaluable for marketers who want to get the most out of online engagement.
Focused Analysis Provides Valuable Insight
@formstack
1. Changing One Word Can Increase Conversions Up To 250%
2. Strategic Form Promotion Times Exist3. Long Forms Can Capture High
Responses4. Forms Need a Strong Value
Proposition5. Focused Analysis Provides Valuable
Insight
Formstack’s 2014 Form Conversion Report
@formstack
To read the entire report, download it for free now.
http://bit.ly/FormReportSlide
Formstack’s 2014 Form Conversion Report