bdi key takeaways
TRANSCRIPT
Key Takeaways
Business Development Institute; Visual Content Marketing and
Communications SummitApril 10, 2014
Last week we attended BDI’s Visual Content Marketing and Communications Summit.
Every speaker and participant brought incredibly valuable insights to table, but we
wanted to boil it down for everybody who wasn’t able to attend.
The Speakers;
Deb Berman
SVP Brand Strategy, Curalate
@debmberman
Ninan Chacko
CEO, PR Newswire
@PRNewswire
Jessica Woodbury
Social Media Manager, Alex and Ani
@alexandani
Christa Bukowski
Global Manager, Digital Content Strategy, Avon
1. Importance of visual content
Multimedia grabs attention
Content including multimedia resulted in up to nearly 10x more
engagement than that of text-only releases
(PR Newswire)
Multimedia and visual storytelling simplifies complex ideas
One in five people
Which one do you understand most quickly?(graphic credit to PR Newswire)
Multimedia conveys emotion
Images drive emotion, emotion drives reaction
2. Importance of the short attention span
The average American’s attention span is 8 seconds
A goldfish’s is 9(Curalate)
Consumers want “snackable” content
(There is a lot of content for consumers to get through)
One Billion Images are shared daily on social media (Curalate)
3. Importance of understanding your audience
Understand the journey/experience of your customer
40% Start an activity on one device, but finish it on another(PR Newswire)
Understand how customers talk about your content
Descriptions and images used by customers may not be what you expect(images credit to Curalate presentaion)
VS.
Communication is changing
How we consume information is changing
On-the-go, peer generated has long overtaken professionally curated content
How we communicate is changing
Increasingly we’re talking to each other in emojis and 140 characters
This is not how we see the world
This is...
In conclusion
➔ Use Visual Content
➔ Consider Attention Span
➔ Understand your audience
See the original presentations here:● Deb Burman, SVP @ Curalte
● Jessica Woodbury, Social Media Manager, at Alex and Ani
● Ninan Chacko, CEO @ PR Newswire
● Christa Bukowski, Global Manager, Digital Content Strategy @ Avon