2006 eda plan
DESCRIPTION
2006 EDA PlanTRANSCRIPT
CO
MP
RE
HE
NS
IVE
EC
ON
OM
IC
DE
VE
LO
PM
EN
T P
LA
N
PR
EPA
RED
FO
R T
HE N
OR
TH
FIE
LD
(M
N) EC
ON
OM
IC D
EV
ELO
PM
EN
T A
UTH
OR
ITY
JU
NE
20
06
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
i
AC
KNO
WLE
DG
EMEN
TS
The
proj
ect
team
wou
ld li
ke t
o th
ank
the
man
y in
divi
dual
s w
ho t
ook
time
to p
artic
ipat
e in
the
de
velo
pmen
t of
thi
s do
cum
ent.
We
are
part
icul
arly
gra
tefu
l to
the
Nor
thfie
ld E
DA
and
the
man
y re
side
nts,
bus
ines
s ow
ners
, an
d or
gani
zatio
ns w
ho p
rovi
ded
feed
back
and
val
uabl
e in
sigh
ts r
egar
ding
the
com
mun
ity.
N
orth
fiel
d Eco
nom
ic D
evel
opm
ent
Aut
hori
ty
M
embe
rs
Bill
Cow
les
Trac
y D
avis
-Hei
sler
R
ick
Este
nson
M
ark
Moo
rs
Paul
Sm
ith
Co
unci
l Rep
rese
ntat
ive
Mem
bers
D
ixon
Bon
d G
alen
Mal
echa
Staf
f Lia
ison
s D
eann
a Ku
enne
n Br
ian
O’C
onne
ll N
orth
field
pho
tos
prov
ided
cou
rtes
y of
Miri
am M
uelle
r.
CO
NTE
NTS
EX
EC
UTI
VE
SU
MM
AR
Y..
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...
1
OP
PO
RTU
NIT
Y 1
: IN
DU
STR
Y..
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9
INTR
OD
UC
TIO
N..
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..9
STR
ATE
GIE
S..
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14
OP
PO
RTU
NIT
Y 2
: P
LAC
E..
....
....
....
...
30
INTR
OD
UC
TIO
N..
....
....
....
....
....
....
30
STR
ATE
GIE
S..
....
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....
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....
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34
OP
PO
RTU
NIT
Y 3
: TA
LEN
T..
....
....
....
.4
3
INTR
OD
UC
TIO
N..
....
....
....
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....
....
43
STR
ATE
GIE
S..
....
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47
TAR
GE
T IN
DU
STR
IES
....
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....
.6
0
IMP
LEM
EN
TATI
ON
MA
TRIX
....
....
....
.7
7
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
ii
The
follo
win
g pe
ople
wer
e in
vite
d to
par
ticip
ate
in C
onte
xt M
appi
ng S
essi
ons
spon
sore
d by
the
N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
and
faci
litat
ed b
y TI
P St
rate
gies
in N
ovem
ber
2005
and
Jan
uary
200
6.
Nam
e A
ffilia
tion
(in
alph
abet
ical
ord
er)
Gar
y Eb
ling
Brid
gew
ater
Tow
nshi
p Ch
air
Moe
Jes
key
Card
inal
Gla
ss
Fred
Rog
ers
Carle
ton
Colle
ge
Rob
ert
Bier
man
N
orth
field
Cha
mbe
r of
Com
mer
ce
Pat
Vinc
ent
Nor
thfie
ld C
ham
ber
of C
omm
erce
M
ayor
Lee
Lan
sing
Ci
ty o
f Nor
thfie
ld
Jim
Saw
yer
Colle
ge C
ity B
ever
age
Chris
toph
er S
awye
r Co
llege
City
Bev
erag
e D
on K
uehn
ast
Com
mun
ity N
atio
nal B
ank
Jim
Nel
son
Com
mun
ity N
atio
nal B
ank
Bret
t R
eese
D
ownt
own
Build
ing
Ow
ner
Dav
e Sh
umw
ay
Firs
t N
atio
nal B
ank
Jam
es G
leas
on
Gle
ason
Exc
avat
ing
Ed
ith N
elso
n G
reen
vale
Tow
nshi
p Cl
erk
Sena
tor
Tom
Neu
ville
G
rund
hoef
er, N
euvi
lle, &
Lud
eshe
r W
illia
m B
asse
tt
Inte
rim C
ity A
dmin
istr
ator
Ja
y Ja
snoc
h Ja
snoc
h Co
nstr
uctio
n R
ober
t Ku
yper
Ku
yper
Gro
up
Dic
k D
ahl
Mal
t-O
-Mea
l Com
pany
D
ave
McB
ain
Mal
t-O
-Mea
l Com
pany
Jo
hn M
athe
rn
Men
dota
Hom
es, I
nc.
Rep
rese
ntat
ive
Ray
Cox
N
orth
field
Con
stru
ctio
n Co
mpa
ny
Dan
Ber
geso
n N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion
Vict
or S
umm
a N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion
Joe
Gru
ndho
efer
N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion
abou
t us
TIP
Stra
tegi
es,
Inc.
(TI
P) i
s a
priv
atel
y he
ld
Aust
in-b
ased
bu
sine
ss
and
econ
omic
de
velo
pmen
t co
nsul
ting
firm
co
mm
itted
to
pr
ovid
ing
qual
ity s
olut
ions
for
bot
h pu
blic
and
pr
ivat
e-se
ctor
clie
nts.
Esta
blis
hed
in
1995
, th
e fir
m’s
ar
eas
of
prac
tice
incl
ude
econ
omic
de
velo
pmen
t co
nsul
ting,
str
ateg
ic p
lann
ing,
site
sel
ectio
n,
econ
omic
impa
ct a
naly
sis,
reg
iona
l eco
nom
ic
deve
lopm
ent,
tar
get
indu
stry
ana
lysi
s, c
lust
er
anal
ysis
, te
chno
logy
au
dit,
tr
ansi
t-or
ient
ed
deve
lopm
ent,
w
orkf
orce
an
alys
is,
feas
ibili
ty
stud
ies,
mar
ket
anal
ysis
, an
d re
deve
lopm
ent
anal
ysis
and
pla
nnin
g.
T. I.P S
TR
ATEG
IES
, IN
C.
7000
Nor
th M
oPac
, Sui
te 3
05
Aust
in, T
exas
, 787
31
512.
343.
9113
(voi
ce)
512.
343.
9190
(fax
) co
ntac
t@tip
stra
tegi
es.c
om
ww
w.t
ipst
rate
gies
.com
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
iii
Con
tact
Map
ping
Invi
tees
(con
tinue
d)
Nam
e A
ffilia
tion
(in
alph
abet
ical
ord
er)
Lynd
a G
rady
N
orth
field
Ent
erpr
ise
Cent
er
Ken
Bank
N
orth
field
Hos
pita
l R
enee
Huc
kel
Nor
thfie
ld N
ews
Dev
lyn
Broo
ks
Nor
thfie
ld N
ews
Will
ard
Estr
em
Nor
thfie
ld T
owns
hip
Chai
r Ji
m B
row
n R
ice
Coun
ty B
oard
of C
omm
issi
oner
s Je
ssic
a Pe
ters
on
Ric
e Co
unty
Boa
rd o
f Com
mis
sion
ers
Stev
e Sc
hmid
t Sc
hmid
t Co
nstr
uctio
n Pe
te S
andb
erg
St. O
laf C
olle
ge
John
Dud
ley
Wat
erfo
rd T
owns
hip
Chai
r M
ark
Moh
lke
Wel
ls F
argo
Ban
k
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
1
EXEC
UTI
VE
SUM
MA
RY
Nor
thfie
ld i
s in
an
envi
able
pos
ition
for
a c
omm
unity
of
its s
ize.
The
city
boa
sts
a nu
mbe
r of
ass
ets
and
a un
ique
ch
arac
ter
that
is
abse
nt f
rom
man
y of
Am
eric
a’s
smal
l to
wns
and
sub
urbs
. An
his
toric
dow
ntow
n, b
urge
onin
g riv
erfr
ont,
an
d di
stin
ctiv
e re
taile
rs
mak
e N
orth
field
a
popu
lar
dest
inat
ion.
Tw
o na
tiona
lly r
ecog
nize
d lib
eral
art
s co
llege
s, C
arle
ton
and
St.
Ola
f, cr
eate
inte
llect
ual c
apita
l th
at
exte
nds
beyo
nd
stud
ents
an
d fa
culty
to
a
wid
e va
riety
of c
ultu
ral o
fferin
gs fo
r th
e co
mm
unity
as
a w
hole
.
Thes
e at
trib
utes
, in
add
ition
to
a st
rong
em
ploy
men
t ba
se a
nd e
asy
acce
ss t
o th
e Tw
in C
ities
, cr
eate
con
ditio
ns u
nder
whi
ch g
row
th i
s hi
ghly
lik
ely.
Whi
le r
apid
sub
urba
n de
velo
pmen
t is
a
natio
nal
patt
ern
– re
sulti
ng i
n co
mm
uniti
es w
ith n
o re
al s
ense
of
iden
tity
– N
orth
field
has
de
fied
the
odds
in m
aint
aini
ng b
oth
its o
wn
empl
oym
ent
base
and
its
dow
ntow
n co
re.
Thes
e ad
vant
ages
, ho
wev
er,
are
no
guar
ante
e th
at
grow
th
will
oc
cur
in
a w
ay
that
is
ec
onom
ical
ly v
iabl
e. In
rec
ogni
tion
of t
his
fact
, th
e N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
(E
DA)
eng
aged
TIP
Str
ateg
ies,
Inc
. (T
IP),
to d
evel
op a
com
preh
ensi
ve e
cono
mic
dev
elop
men
t pl
an f
or t
he c
ity.
The
plan
is
a re
spon
se t
o th
e le
ader
ship
’s d
esire
to
mak
e ec
onom
ic
deve
lopm
ent
a pr
iorit
y w
hile
bal
anci
ng t
he c
omm
unity
’s d
esire
to
prot
ect
its i
dent
ity a
s a
“free
stan
ding
” com
mun
ity a
nd m
aint
ain
its s
ense
of p
lace
.
Mos
t im
port
antly
, tho
ugh,
this
pla
n is
inte
nded
to
soun
d an
ala
rm.
Nor
thfie
ld is
an
exce
ptio
nal c
omm
unity
, ea
sily
dese
rvin
g of
its
rep
utat
ion
as o
ne o
f Am
eric
a’s m
ost
appe
alin
g sm
all
citie
s. P
rese
rvin
g th
e ci
ty’s
qual
ity o
f pl
ace,
how
ever
, will
com
e at
a c
ost.
Nor
thfie
ld’s
abilit
y to
of
fer
a m
ix of
em
ploy
men
t op
port
uniti
es,
to m
aint
ain
and
enha
nce
the
dow
ntow
n,
and
to
prov
ide
the
leve
l of
se
rvic
es t
hat
curr
ent
and
futu
re r
esid
ents
dem
and
will
hing
e on
th
e co
mm
unity
’s
com
mitm
ent
to
purs
uing
sp
ecifi
c ec
onom
ic d
evel
opm
ent
obje
ctive
s –
and
to d
oing
so
in a
hig
hly
visib
le m
anne
r.
If w
e wa
nt t
hing
s to
st
ay a
s th
ey a
re, t
hing
s wi
ll ha
ve t
o ch
ange
. G
iuse
ppe
Tom
asi d
i Lam
pedu
sa
(189
6-19
57)
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
2
EXEC
UTI
VE
SUM
MA
RY
In b
road
ter
ms,
the
obj
ectiv
es a
re:
Ac
tive
prom
otio
n of
ec
onom
ic
deve
lopm
ent
by
incr
easi
ng
the
avai
labi
lity
of c
omm
erci
al l
and,
agg
ress
ive
busi
ness
rec
ruitm
ent,
an
d ta
lent
att
ract
ion.
R
e-po
sitio
ning
Nor
thfie
ld in
rel
atio
nshi
p bo
th t
o th
e Tw
in C
ities
and
to
its
smal
ler
neig
hbor
ing
com
mun
ities
.
Prio
rity
Str
ateg
ies
TIP,
w
ith
the
stro
ng
enco
urag
emen
t of
th
e ci
ty’s
le
ader
ship
, ha
s so
ught
to
addr
ess
the
ques
tion
of N
orth
field
’s f
utur
e ec
onom
ic v
italit
y in
a
clea
r-he
aded
w
ay.
Base
d on
ou
r un
ders
tand
ing
of
the
city
’s
oppo
rtun
ities
and
cha
lleng
es (
see
box)
, w
e be
lieve
tha
t th
e fo
llow
ing
stra
tegi
es r
epre
sent
the
hig
hest
prio
ritie
s fo
r N
orth
field
.
1.
Incr
ease
the
ava
ilabi
lity
of b
usin
ess
and
indu
stri
al l
and.
The
av
aila
bilit
y of
la
nd
for
busi
ness
ex
pans
ion
and
recr
uitm
ent
cont
inue
s to
be
at t
he f
oref
ront
of
com
mun
ity d
iscu
ssio
ns.
Stro
ng
resi
dent
ial d
eman
d an
d lim
ited
anne
xatio
n po
wer
s ha
ve c
ombi
ned
to d
rive
up la
nd c
osts
, mak
ing
even
ava
ilabl
e pr
oper
ty u
natt
ract
ive fo
r no
n-re
side
ntia
l dev
elop
men
t. W
ithou
t sp
ecifi
c co
mm
itmen
ts t
o of
fer
suita
ble
land
for
ind
ustr
ial
and
tech
nolo
gy-r
elat
ed e
xpan
sion
, it
is
reas
onab
le t
o ex
pect
tha
t fu
ture
gro
wth
will
be
dom
inat
ed b
y ho
usin
g.
Thes
e pr
edic
tions
ha
ve
impo
rtan
t im
plic
atio
ns
for
Nor
thfie
ld.
Beca
use
of
the
high
er
prop
erty
cl
ass
rate
as
sign
ed
to
non-
resi
dent
ial p
rope
rty,
com
mer
cial
pro
pert
y ty
pica
lly g
ener
ates
mor
e in
com
e th
an h
ousi
ng (s
ee b
ox p
age
10).
Busi
ness
es a
lso
gene
rally
re
quire
few
er p
ublic
ser
vice
s, s
uch
as p
olic
e an
d fir
e, o
ften
mak
ing
our
appr
oach
: C
OM
MU
NIT
Y A
SSES
SMEN
T
TIP
took
an
asse
t-bas
ed a
ppro
ach
to t
his
wor
k, f
ocus
ing
on s
trat
egie
s de
sign
ed t
o m
axim
ize N
orth
field
’s ex
isting
adv
anta
ges .
We
bega
n by
con
duct
ing
an e
cono
mic
as
sess
men
t of
the
com
mun
ity,
(pub
lishe
d un
der
sepa
rate
cov
er).
In a
dditi
on t
o th
is
quan
titat
ive a
nalys
is,
our
wor
k w
as in
form
ed b
y in
terv
iew
s w
ith lo
cal b
usin
esse
s an
d co
mm
unity
lead
ers,
as
wel
l as
with
dev
elop
ers
and
othe
rs in
the
Tw
in C
ities
reg
ion.
Th
e fin
ding
s fr
om th
is p
hase
, ref
ined
bas
ed o
n in
put
from
sta
keho
lder
mee
tings
hel
d in
N
ovem
ber
2005
and
Jan
uary
200
6, p
rovid
ed th
e fo
unda
tion
for
this
pla
n.
The
follo
win
g ta
ble
high
light
s N
orth
field
’s s
tren
gths
, w
eakn
esse
s, o
ppor
tuni
ties,
an
d th
reat
s, c
omm
only
ref
erre
d to
as
a SW
OT
anal
ysis
. Br
oadl
y sp
eaki
ng,
econ
omic
dev
elop
men
t st
rate
gies
em
erge
dire
ctly
fro
m t
he S
WO
T an
alys
is.
Wea
knes
ses
– ev
en i
f no
t di
rect
ly r
elat
ed t
o ec
onom
ic d
evel
opm
ent
– m
ust
be
addr
esse
d, a
nd s
tren
gths
mus
t be
sup
port
ed a
nd r
einf
orce
d. S
imila
rly,
thre
ats
to t
he e
cono
mic
wel
l-bei
ng o
f the
com
mun
ity m
ust
be a
ntic
ipat
ed a
nd r
espo
nded
to
bef
ore
they
bec
ome
cris
es.
Opp
ortu
nitie
s, o
n th
e ot
her
hand
, sh
ould
be
acte
d up
on a
ggre
ssiv
ely
and,
if p
ossi
ble,
col
labo
rativ
ely.
STR
ENG
THS
OPP
OR
TUN
ITIE
S
- H
ighl
y ed
ucat
ed w
orkf
orce
-
Auth
entic
dow
ntow
n -
Pres
ence
of S
t O
laf a
nd C
arle
ton
Colle
ges
- G
row
ing
heal
thca
re s
ecto
r
- R
iver
fron
t de
velo
pmen
t -
Med
ical
and
rel
ated
indu
strie
s -
Busi
ness
exp
ansi
on o
ut o
f M
inne
apol
is-S
t. P
aul
- Ex
pans
ion
of e
xist
ing
busi
ness
es
WEA
KNES
SES
THR
EATS
- La
ck o
f ind
ustr
ial s
pace
and
land
re
sour
ces
- Lo
w r
ates
of r
eten
tion
of g
radu
ates
- “S
ubur
bani
zatio
n” o
f Nor
thfie
ld
- Lo
ss o
f ind
epen
dent
ret
ail d
ownt
own
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
3
EXEC
UTI
VE
SUM
MA
RY
them
a n
et g
ain
to t
he c
ity’s
tax
bas
e. C
omm
erci
al d
evel
opm
ent
also
has
a “
mul
tiplie
r ef
fect
” as
spe
ndin
g ge
nera
ted
by c
ompa
nies
and
the
ir w
orke
rs c
ircul
ates
thr
ough
the
loca
l ec
onom
y.
In a
dditi
on t
o th
e di
rect
fis
cal
impl
icat
ions
, un
cont
rolle
d re
side
ntia
l gr
owth
can
cre
ate
a nu
mbe
r of
uni
nten
ded
cons
eque
nces
. Th
ese
incl
ude
incr
easi
ng c
omm
ute
times
(be
caus
e re
side
nces
and
bus
ines
ses
are
furt
her
apar
t) a
nd d
emog
raph
ic s
hift
s (a
s de
velo
pers
cat
er
to s
peci
fic m
arke
ts,
such
as
seni
or h
ousi
ng o
r up
per
inco
me
mar
kets
), as
wel
l as
the
im
pact
of
mar
ket
forc
es t
hem
selv
es.
Stro
ng r
esid
entia
l dem
and
crea
tes
dram
atic
ris
es in
ho
usin
g co
sts
and
spec
ulat
ion,
whi
le w
eake
ning
dem
and
can
leav
e th
e ci
ty w
ith v
acan
t un
its, f
allin
g ho
me
valu
es, a
nd d
eter
iora
ting
neig
hbor
hood
s.
If th
is s
ituat
ion
is t
o be
res
olve
d, g
iven
the
com
petit
ive
envi
ronm
ent,
pub
lic s
ecto
r in
volv
emen
t w
ill
need
to
be
a
fact
or.
For
this
re
ason
, in
crea
sing
th
e av
aila
bilit
y of
co
mm
erci
al l
and
shou
ld b
e th
e ED
A’s
high
est
prio
rity.
TIP
rec
omm
ends
tha
t th
e ED
A ex
plor
e al
tern
ativ
es f
or p
ublic
par
ticip
atio
n in
the
dev
elop
men
t of
a c
omm
erci
al/in
dust
rial
cent
er.
Prio
rity
shou
ld b
e gi
ven
to p
rope
rty
surr
ound
ing
the
Nor
thfie
ld H
ospi
tal
site
and
la
nd t
o th
e w
est
of t
he e
xist
ing
indu
stria
l ar
ea (
see
map
). Be
caus
e of
cur
rent
mar
ket
cons
ider
atio
ns a
nd t
he p
oten
tial
for
nega
tive
impa
cts
we
reco
mm
end
a si
te o
f no
mor
e th
an 1
20 a
cres
. Ac
com
mod
atin
g th
e ex
pans
ion
need
s of
exi
stin
g bu
sine
ss s
houl
d be
the
in
itial
foc
us.
Subs
eque
nt m
arke
ting
of p
rope
rtie
s sh
ould
be
targ
eted
to
the
indu
stry
se
ctor
s ou
tline
d in
thi
s pl
an.
2.
Leve
rage
the
Can
non
Riv
er.
Few
wou
ld d
isag
ree
that
dow
ntow
n is
an
esse
ntia
l pa
rt o
f N
orth
field
’s s
ense
of p
lace
. And
it is
wid
ely
reco
gniz
ed t
hat
the
heal
th o
f dow
ntow
n re
tail
is
a ke
y in
dica
tor
of t
he h
ealth
of
dow
ntow
n. O
n th
is p
oint
, N
orth
field
’s s
tory
is n
o di
ffere
nt
than
tha
t of
man
y ot
her
com
mun
ities
. In
depe
nden
t re
taile
rs,
mos
t of
who
m a
re w
orki
ng
with
the
thi
nnes
t of
pro
fit m
argi
ns,
are
ofte
n un
able
to
abso
rb r
isin
g co
sts
or t
o of
fset
ev
en a
sm
all
amou
nt o
f co
mpe
titio
n fr
om n
atio
nal
chai
n st
ores
. Fa
ced
with
dra
mat
ic
incr
ease
s in
pro
pert
y ta
xes
and
com
petit
ion
from
larg
er r
etai
lers
loca
ting
on H
ighw
ay 3
, th
e fu
ture
of N
orth
field
’s in
depe
nden
t re
taile
rs is
pre
cario
us.
How
ever
, in
addi
tion
to it
s hi
stor
ic c
hara
cter
, dow
ntow
n N
orth
field
has
an
asse
t th
at m
any
com
mun
ities
do
not
— t
he C
anno
n R
iver
. O
nce
pivo
tal t
o th
e ci
ty’s
exis
tenc
e, t
he r
iver
has
Prio
rity
Bus
ines
s &
Indu
stri
al A
reas
Nor
thfie
ld
Hos
pita
l
Riv
ervi
ew
Indu
stria
l Pa
rk
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
4
EXEC
UTI
VE
SUM
MA
RY
fade
d in
im
port
ance
fro
m a
n ec
onom
ic
deve
lopm
ent
stan
dpoi
nt.
Des
pite
rec
ent
deve
lopm
ents
, lin
kage
to
the
dow
ntow
n is
st
ill un
focu
sed.
Ac
tivat
ing
the
entir
e riv
erfro
nt —
by
orie
ntin
g de
velo
pmen
t to
it
and
enco
urag
ing
uses
tha
t m
axim
ize a
riv
erfro
nt lo
catio
n —
can
hel
p in
vigor
ate
the
dow
ntow
n an
d in
tegr
ate
it w
ith o
ther
ar
eas
of th
e ci
ty.
Rec
ent
deve
lopm
ent
prop
osal
s,
incl
udin
g th
e Q
-Blo
ck
deve
lopm
ent
initi
ativ
e an
d th
e R
iver
fron
t R
edev
elop
- m
ent
proj
ect,
ca
n se
t th
e to
ne
for
addi
tiona
l re
deve
lopm
ent
and
infil
l pr
ojec
ts
alon
g th
e riv
er.
Emph
asis
sh
ould
be
pl
aced
on
or
ient
ing
new
de
velo
pmen
t to
the
riv
er.
By t
his
we
mea
n en
surin
g th
at
build
ings
ha
ve
acce
ss t
o th
e riv
er a
s w
ell a
s to
the
str
eet,
cre
atin
g ad
ditio
nal p
edes
tria
n ar
eas
alon
g th
e riv
erfr
ont,
re
quiri
ng
com
mon
ar
chite
ctur
al
elem
ents
an
d ad
equa
te
light
ing,
an
d en
cour
agin
g us
es t
hat
rela
te t
o th
e riv
erfr
ont.
The
se u
ses
coul
d in
clud
e sp
ortin
g go
ods
stor
es (w
ith e
quip
men
t re
ntal
opt
ions
), ca
fés,
and
offi
ces
with
riv
er v
iew
s.
Dev
elop
men
t pl
ans
for
this
are
a (s
ee m
ap)
have
tre
men
dous
pot
entia
l. Th
e ED
A sh
ould
w
ork
with
the
Nor
thfie
ld D
ownt
own
Dev
elop
men
t Co
rpor
atio
n, t
he N
orth
field
Cha
mbe
r of
Co
mm
erce
, an
d ot
hers
to
st
reng
then
th
e re
tail
envi
ronm
ent,
in
crea
se
the
rang
e of
pr
ofes
sion
al
serv
ices
, an
d pr
ovid
e a
rang
e of
ho
usin
g op
tions
. Th
e ex
pans
ion
and
revi
taliz
atio
n of
the
ent
ire r
iver
fron
t ca
n ac
com
plis
h m
any
of t
hese
obj
ectiv
es.
3.
Re-
capt
ure
alum
ni.
The
colle
ges
prov
ide
a st
eady
str
eam
of
tale
nt t
o th
e co
mm
unity
. Co
llect
ivel
y, t
hey
enro
ll ne
arly
5,0
00 s
tude
nts
who
ran
k am
ong
the
natio
n’s
best
and
br
ight
est.
Yet
it is
cle
ar t
hat
the
com
mun
ity h
as n
ot b
een
entir
ely
succ
essf
ul in
rea
lizin
g th
e be
nefit
s of
the
ir pr
esen
ce.
Giv
en t
heir
inst
itutio
nal
mis
sion
s as
fou
r-ye
ar l
iber
al a
rts
Q-B
lock
Ar
ea
Riv
erfr
ont
Red
evel
opm
ent
Si
te
Can
non
Riv
er O
ppor
tuni
ty A
rea
stra
tegi
es a
t a
glan
ce
Opp
ortu
nity
1:
Div
ersi
fyin
g th
e ec
onom
ic b
ase
M
ake
land
ava
ilabl
e fo
r bu
sine
ss e
xpan
sion
Conc
entr
ate
on t
he n
eeds
of e
xist
ing
busi
ness
Impl
emen
t a
targ
eted
indu
stry
rec
ruitm
ent
stra
tegy
Rai
se a
war
enes
s of
Nor
thfie
ld in
the
reg
ion
Ex
plor
e op
tions
for
leve
ragi
ng e
xist
ing
fiber
ne
twor
k
Opp
ortu
nity
2:
Mai
ntai
ning
Nor
thfie
ld’s
qua
lity
of p
lace
M
aint
ain
and
enha
nce
the
exis
ting
dow
ntow
n
Dev
elop
coo
rdin
ated
ret
ail s
trat
egy
R
e-de
fine
Nor
thfie
ld’s
rel
atio
nshi
p to
its
neig
hbor
s
Opp
ortu
nity
3:
Att
ract
ing
and
reta
inin
g ta
lent
In
crea
se c
onne
ctio
n w
ith c
urre
nt a
nd fo
rmer
st
uden
ts
Co
ntin
ue t
o en
gage
lead
ersh
ip o
f col
lege
s in
ec
onom
ic d
evel
opm
ent
In
crea
se r
ange
of h
ousi
ng o
ptio
ns
Cr
eate
ent
repr
eneu
rial a
nd in
nova
tive
star
t-up
op
port
uniti
es
Ta
ke s
teps
to
inte
grat
e ci
ty’s
gro
win
g H
ispa
nic/
Latin
o po
pula
tion
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
5
EXEC
UTI
VE
SUM
MA
RY
cam
puse
s,
Nor
thfie
ld
has
not
real
ized
ad
ditio
nal
publ
ic
and
priv
ate
inve
stm
ent.
Th
e re
sear
ch a
nd d
evel
opm
ent
or s
tart
up e
nter
pris
es o
ften
ass
ocia
ted
with
uni
vers
ity-r
elat
ed
econ
omic
dev
elop
men
t ar
e no
t re
adily
app
aren
t. I
n ad
ditio
n, a
lack
of
grad
uate
pro
gram
s an
d th
e lu
re o
f met
ropo
litan
are
as, i
nclu
ding
the
Tw
in C
ities
, mea
ns t
hat
stud
ents
typ
ical
ly
leav
e th
e ar
ea u
pon
grad
uatio
n.
The
grow
ing
rela
tions
hip
of h
ighe
r ed
ucat
ion
to e
cono
mic
dev
elop
men
t an
d th
e op
port
unity
pr
esen
ted
by t
he g
radu
ates
of
St.
Ola
f an
d Ca
rleto
n m
ake
the
attr
actio
n an
d re
tent
ion
of
alum
ni t
he m
ost
prom
isin
g st
rate
gy f
or d
evel
opin
g N
orth
field
’s t
alen
t ba
se.
The
fact
tha
t N
orth
field
can
be
cons
ider
ed a
pot
entia
l res
iden
ce f
or a
larg
e po
ol o
f ta
lent
ed in
divi
dual
s sh
ould
wor
k to
the
com
mun
ity’s
adv
anta
ge t
hrou
ghou
t th
e M
idw
est.
Th
e ED
A sh
ould
wor
k w
ith t
he c
olle
ges
and
othe
rs t
o re
conn
ect
with
alu
mni
— t
hose
tha
t ha
ve c
ompl
eted
the
ir gr
adua
te s
tudi
es a
nd m
ay b
e lo
okin
g to
sta
rt a
fam
ily o
r a
busi
ness
ven
ture
. Th
is w
ould
in
clud
e co
mpi
ling
alum
ni d
atab
ases
, con
duct
ing
e-m
ail s
urve
ys, a
nd d
evel
opin
g pr
omot
iona
l m
ater
ials
to
keep
the
“Nor
thfie
ld b
rand
” fre
sh in
the
min
ds o
f for
mer
stu
dent
s.
Org
aniz
atio
nal C
onsi
dera
tion
s
Org
aniz
atio
nal
issu
es a
rise
in v
irtua
lly a
ny p
lann
ing
effo
rt,
part
icul
arly
with
a s
ubje
ct a
s fa
r-re
achi
ng a
s ec
onom
ic d
evel
opm
ent.
Thi
s pl
an is
no
exce
ptio
n. It
s pu
rpos
e is
to
prov
ide
the
city
an
d th
e ED
A w
ith s
peci
fic g
uida
nce
rega
rdin
g th
e co
mm
itmen
t of
res
ourc
es f
or e
nhan
cing
N
orth
field
’s
econ
omic
vit
ality
. H
owev
er,
som
e is
sues
ra
ised
in
th
e pl
an
affe
ct
othe
r or
gani
zatio
ns a
nd w
ill r
equi
re a
coo
rdin
ated
app
roac
h. T
hese
iss
ues
are
rais
ed h
ere
—ev
en
thou
gh t
hey
may
be
outs
ide
the
dire
ct p
urvi
ew o
f the
ED
A —
bec
ause
we
view
the
m a
s ce
ntra
l to
the
city
’s e
cono
mic
futu
re.
Perh
aps
the
grea
test
ch
alle
nge
to
succ
essf
ul
econ
omic
de
velo
pmen
t is
or
gani
zatio
nal
stru
ctur
e. T
oo o
ften
, ef
fort
s ar
e ha
mpe
red
by t
he e
xist
ence
of
num
erou
s or
gani
zatio
ns w
ith
over
lapp
ing
and
poor
ly d
efin
ed m
issi
ons
– no
ne o
f w
hich
may
hav
e ad
equa
te f
undi
ng t
o ca
rry
out
thei
r du
ties.
Alte
rnat
ivel
y, t
he l
ead
orga
niza
tion
may
be
unde
rsta
ffed,
und
er-fu
nded
, or
un
cert
ain
of i
ts m
issi
on.
Failu
re t
o ad
dres
s th
ese
conc
erns
will
dra
mat
ical
ly d
ecre
ase
the
EDA’
s ab
ility
to
cond
uct
an e
ffect
ive
rete
ntio
n an
d re
crui
tmen
t ef
fort
.
targ
et in
dust
ry lis
t
The
follo
win
g in
dust
ries
wer
e id
entif
ied
as h
avin
g th
e hi
ghes
t po
tent
ial
for
succ
ess
in N
orth
field
. Ad
ditio
nal
info
rmat
ion
rega
rdin
g ea
ch i
ndus
try
is
prov
ided
on
page
s 60
to
77.
Lo
gist
ics.
Firm
s in
volv
ed in
mov
ing
good
s fr
om
prod
ucer
to
cons
umer
in
the
mos
t ef
ficie
nt
man
ner.
Mor
e so
phis
ticat
ed t
han
war
ehou
sing
an
d tr
ucki
ng a
ctiv
ities
of t
he p
ast.
Sp
ecia
lty
man
ufac
turin
g.
Firm
s re
quiri
ng
IT
capa
city
for
man
ufac
turin
g an
d pa
ying
abo
ve
aver
age
wag
es
for
tech
nica
l sk
ills.
M
arke
ts
are
spec
ializ
ed a
nd e
mph
asis
is o
n de
sign
ove
r pr
oduc
tion.
En
viron
men
tal
tech
nolo
gies
. Pr
oduc
ts
and
proc
esse
s w
hich
are
env
ironm
enta
lly b
enef
icia
l or
be
nign
. In
clud
es
indu
strie
s su
ch
as
rene
wab
le
ener
gy,
sust
aina
ble
build
ing
prod
ucts
, po
llutio
n co
ntro
l eq
uipm
ent,
was
te
man
agem
ent,
and
rem
edia
tion
serv
ices
.
He
alth
care
/med
ical
. Ac
tiviti
es
cove
red
unde
r th
is t
arge
t ra
nge
from
dire
ct p
atie
nt c
are
to
diag
nost
ic s
ervi
ces
to m
edic
al r
esea
rch.
Pr
ofes
sion
al/t
echn
ical
se
rvic
es.
Incl
udes
a
varie
ty o
f occ
upat
ions
: att
orne
ys, a
ccou
ntan
ts,
mar
ketin
g an
d ad
vert
isin
g,
arch
itect
s an
d en
gine
ers,
tes
ting
and
R&D
.
In
form
atio
n te
chno
logy
. In
clud
es
firm
s th
at
prod
uce,
tra
nsm
it, o
r pr
oces
s da
ta.
Exam
ples
in
clud
e pu
blis
hing
, sof
twar
e, b
road
cast
ing.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
6
EXEC
UTI
VE
SUM
MA
RY
In t
his
adm
itted
ly s
ensi
tive
area
, TI
P re
com
men
ds a
rec
onsi
dera
tion
of E
DA
staf
fing
and
the
com
mitm
ent
of
grea
ter
reso
urce
s by
w
hich
to
im
plem
ent
this
pl
an.
In
arriv
ing
at
this
re
com
men
datio
n w
e ha
ve c
onsi
dere
d th
e w
ays
in w
hich
eco
nom
ic d
evel
opm
ent
orga
niza
tions
sh
ould
be
asse
ssed
:
1.
The
auth
ority
by
whi
ch t
hey
cond
uct
econ
omic
dev
elop
men
t.
2.
The
fund
ing
that
allo
ws
the
orga
niza
tions
to
carr
y ou
t th
at a
utho
rity.
3.
The
orga
niza
tion’
s re
latio
nshi
p to
oth
er e
ntiti
es in
the
com
mun
ity.
4.
The
capa
city
, inc
ludi
ng s
taffi
ng a
nd o
ther
res
ourc
es, t
o ex
ecut
e a
plan
.
Auth
ori
ty >
The
Nor
thfie
ld E
DA
was
cre
ated
by
the
city
cou
ncil
in S
epte
mbe
r 19
90
unde
r Ch
apte
r 46
9 of
the
Min
neso
ta S
tatu
tes.
The
ED
A is
cha
rged
with
car
ryin
g ou
t ec
onom
ic
and
indu
stria
l de
velo
pmen
t an
d re
deve
lopm
ent
with
in t
he c
ity.
It is
gov
erne
d by
a s
even
-m
embe
r bo
ard
cons
istin
g of
tw
o co
unci
l m
embe
rs a
nd f
ive
coun
cil-a
ppro
ved
mem
bers
. Th
e br
oad
rang
e of
pow
ers
is d
etai
led
in 4
69.1
01.
With
the
exc
eptio
n of
wor
kfor
ce a
nd t
rain
ing,
the
ED
A is
aut
horiz
ed t
o co
nduc
t al
l of
the
tr
aditi
onal
act
iviti
es a
ssoc
iate
d w
ith e
cono
mic
dev
elop
men
t (s
ee b
ox).
As a
res
ult,
the
re is
no
reco
mm
enda
tion
to in
crea
se t
he fu
nctio
ns o
f the
ED
A.
Fundin
g >
Curr
ent
fund
ing
for
the
EDA
is i
nsuf
ficie
nt t
o ca
taly
ze t
he p
lan.
Who
lly
depe
nden
t on
the
city
, th
e ED
A fin
ds i
tsel
f in
a d
iffic
ult
posi
tion
if it
wan
ts t
o ex
pand
its
ca
paci
ty. T
he o
ptio
ns fo
r do
ing
so a
re li
mite
d:
ad
ditio
nal f
undi
ng fr
om t
he c
ity
pr
ivat
e fu
ndin
g (c
orpo
ratio
ns)
re
gion
al in
itiat
ive
(coo
pera
tive
agre
emen
ts)
fo
unda
tions
st
ate
and
fede
ral
econ
omic
dev
elop
men
t fu
nct
ions
Econ
omic
de
velo
pmen
t or
gani
zatio
ns
are
expe
cted
to
pe
rfor
m
som
e,
or
all,
of
the
func
tions
lis
ted
belo
w.
Chec
kmar
ks (√)
ind
icat
e ar
eas
of s
peci
al e
mph
asis
. The
y ar
e ba
sed
on t
he
orie
ntat
ion
of
this
pl
an
and
are,
in
va
ryin
g de
gree
s, e
ssen
tial i
f act
ion
is t
o be
tak
en.
m
arke
ting
and
recr
uitm
ent
(tar
gete
d in
dust
ries)
√√
bu
sine
ss a
dvoc
acy
bu
sine
ss e
xpan
sion
and
ret
entio
n (t
arge
ted
indu
strie
s) √
fin
anci
al in
cent
ives
re
al e
stat
e di
spos
ition
and
impr
ovem
ents
√√√
la
nd a
nd b
uild
ings
bo
ndin
g au
thor
ity
in
fras
truc
ture
impr
ovem
ents
w
orkf
orce
and
pro
fess
iona
l tra
inin
g
bu
sine
ss s
tart
-up
supp
ort √√
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
7
EXEC
UTI
VE
SUM
MA
RY
A ca
pita
l cam
paig
n ca
n, o
f co
urse
, in
clud
e al
l of
the
abov
e op
tions
. R
egar
dles
s of
the
fun
ding
op
tions
pur
sued
, im
plem
enta
tion
of t
he p
lan
will
req
uire
a s
igni
fican
t in
vest
men
t by
the
co
mm
unity
ove
r an
ext
ende
d pe
riod
of t
ime.
Rela
tionship
> A
key
con
side
ratio
n is
cla
rity
of m
issi
on a
cros
s al
l org
aniz
atio
ns.
This
is
wha
t m
arks
the
str
onge
st e
cono
mic
dev
elop
men
t ef
fort
s. In
add
ition
to
the
Nor
thfie
ld E
DA,
th
ere
are
a nu
mbe
r of
gro
ups
with
som
e re
latio
nshi
p to
eco
nom
ic d
evel
opm
ent
(see
box
).
Whi
le i
t is
not
with
in t
he p
urvi
ew o
f th
is p
lan
to a
ddre
ss t
hese
org
aniz
atio
ns d
irect
ly,
we
reco
mm
end
that
the
rel
atio
nshi
p of
the
NEC
and
the
ED
A be
cla
rifie
d. In
ord
er t
o sh
arpe
n th
e fo
cus
of e
cono
mic
dev
elop
men
t in
Nor
thfie
ld,
we
reco
mm
end
1) c
reat
ing
form
al i
nter
-link
ing
boar
d m
embe
rshi
ps w
ith t
he N
EC a
nd 2
) eng
agin
g in
join
t pr
omot
ion
whe
re fe
asib
le.
Capacit
y >
The
cur
rent
lack
of t
rue
staf
fing
for
the
EDA
mak
es it
diff
icul
t to
add
ress
the
m
any
stra
tegi
es i
dent
ified
in
this
pla
n. A
lthou
gh c
lear
ly q
ualif
ied
to s
uppo
rt t
he E
DA,
the
cu
rren
t st
aff
has
divi
ded
func
tions
(on
beh
alf
of t
he c
ity).
The
addi
tiona
l res
pons
ibili
ties
calle
d fo
r w
ill i
nvar
iabl
y cr
eate
ten
sion
s. W
hile
som
e re
lief
coul
d be
gai
ned
by t
he o
utso
urci
ng o
f ac
tiviti
es (
as s
ugge
sted
in t
he t
ask
forc
e lis
ted
belo
w a
nd e
lsew
here
in t
he p
lan)
, th
is c
reat
es
addi
tiona
l bur
dens
on
the
boar
d its
elf o
r th
e ci
ty.
The
expa
nsio
n an
d re
crui
tmen
t of
tar
get
indu
strie
s –
alon
g w
ith t
he a
cqui
sitio
n of
land
– s
houl
d be
see
n as
the
top
prio
rity
for
the
EDA.
To
ensu
re t
hat
expa
ndin
g bu
sine
sses
con
side
r N
orth
field
, a
dedi
cate
d st
aff
is r
equi
red.
TIP
rec
omm
ends
tw
o st
aff,
one
to a
ct a
s m
anag
ing
dire
ctor
with
res
pons
ibili
ty f
or m
anag
emen
t an
d re
crui
ting
stra
tegy
. Th
is p
ositi
on s
houl
d be
su
ppor
ted
by a
mar
ketin
g an
d ad
min
istr
ativ
e su
ppor
t pe
rson
.
The
real
est
ate
and
infr
astr
uctu
re n
eeds
of l
and
deve
lopm
ent
requ
ire a
dditi
onal
sup
port
. Whi
le
the
mea
ns t
o ac
com
plis
h th
is d
oes
not
have
to
resu
lt in
add
ition
al s
taff,
res
ourc
es m
ust
be
com
mitt
ed.
To t
his
end,
a r
eal
esta
te t
ask
forc
e sh
ould
be
form
ed.
The
task
for
ce s
houl
d co
nsis
t of
the
ED
A di
rect
or,
two
EDA
boar
d m
embe
rs (
incl
udin
g th
e ch
air
of t
he E
DA
Land
Co
mm
ittee
), re
pres
enta
tion
from
St.
Ola
f, on
e pr
ivat
e de
velo
per,
and
one
fina
ncia
l con
sulta
nt.
the
man
y fa
ces
of n
orth
fiel
d
In a
dditi
on t
o th
e N
orth
field
ED
A, t
he f
ollo
win
g or
gani
zatio
ns h
ave
som
e ec
onom
ic d
evel
opm
ent-
rela
ted
resp
onsi
bilit
ies:
N
orth
field
Cha
mbe
r of
Com
mer
ce
N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion
(ND
DC)
N
orth
field
Ent
erpr
ise
Cent
er (N
EC)
N
orth
field
Con
vent
ion
& Vi
sito
rs B
urea
u
N
orth
field
Hou
sing
and
Red
evel
opm
ent
Auth
ority
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
8
EXEC
UTI
VE
SUM
MA
RY
In s
umm
ary,
it
is o
ur v
iew
tha
t th
e ED
A m
ust
be s
tren
gthe
ned.
Spe
cific
ally
: th
e ED
A sh
ould
ex
erci
se it
s au
thor
ity t
o ow
n la
nd;
it sh
ould
hire
ded
icat
ed s
taff
to w
ork
with
city
sta
ff; a
nd it
sh
ould
act
ivel
y ra
ise
fund
s in
add
ition
to
thos
e pr
ovid
ed b
y th
e ci
ty.
Con
clus
ion
Seve
ral
fact
ors
have
sha
ped
this
pla
n. F
irst
and
fore
mos
t is
our
def
initi
on o
f ec
onom
ic
deve
lopm
ent.
Whi
le m
ost
defin
ition
s fo
cus
on in
dica
tors
, su
ch a
s jo
bs o
r w
ealth
cre
atio
n, w
e ha
ve d
istil
led
the
prac
tice
to i
ts e
ssen
tial
goal
: ec
onom
ic d
evel
opm
ent
is t
he a
pplic
atio
n of
pu
blic
res
ourc
es t
o st
imul
ate
priva
te i
nves
tmen
t. W
ith t
his
in m
ind,
the
rol
e of
the
pub
lic
sect
or g
ains
a c
larit
y th
at o
ther
def
initi
ons
obsc
ure.
Pub
lic o
ffici
als
and
loca
l go
vern
men
t em
ploy
ees
do n
ot c
reat
e jo
bs o
r ge
nera
te w
ealth
. Bu
t th
ey d
o co
ntro
l si
gnifi
cant
res
ourc
es.
Dire
ctin
g th
ese
reso
urce
s ef
fect
ivel
y an
d ef
ficie
ntly
is t
heir
para
mou
nt d
uty.
Effe
ctiv
e pr
ogra
ms
shou
ld b
e ju
dged
by
how
wel
l pub
lic r
esou
rces
can
cre
ate
a re
spon
se fr
om p
rivat
e in
vest
ors.
Our
wor
k is
als
o sh
aped
by
our
unde
rsta
ndin
g of
tre
nds
affe
ctin
g th
e pr
actic
e of
eco
nom
ic
deve
lopm
ent
acro
ss t
he U
.S.
As a
res
ult,
we
have
fra
med
the
dis
cuss
ion
in t
erm
s of
the
fa
ctor
s th
at w
e be
lieve
hav
e th
e gr
eate
st im
pact
on
Nor
thfie
ld’s
eco
nom
ic v
italit
y: d
iver
sify
ing
the
econ
omic
bas
e, m
aint
aini
ng a
sen
se o
f pl
ace,
and
att
ract
ing
and
reta
inin
g ta
lent
ed
wor
kers
. Th
ese
chal
leng
es a
re n
ot u
niqu
e to
Nor
thfie
ld:
they
are
the
con
cern
of
liter
ally
eve
ry
com
mun
ity i
n th
e co
untr
y. T
he r
espo
nse,
how
ever
, m
ust
be t
ailo
red
to N
orth
field
’s s
peci
fic
circ
umst
ance
.
The
stra
tegi
es o
utlin
ed i
n th
is p
lan
are
desi
gned
to
build
on
the
city
’s e
xist
ing
asse
ts,
whi
le
reco
gniz
ing
that
cha
nge
is a
n in
evita
ble
part
of
grow
th.
We
reco
gniz
e th
at t
he g
row
th t
hat
Nor
thfie
ld w
ill e
xper
ienc
e sh
ould
be
both
man
agea
ble
and
sust
aina
ble.
Wha
t is
cal
led
for
is a
pl
an t
hat
is c
andi
d in
its
asse
ssm
ent
of r
isks
and
am
bitio
us in
its
goal
s. W
e ha
ve t
ried
to m
eet
that
cha
lleng
e.
A fin
al p
oint
mus
t be
mad
e ab
out
the
plan
’s o
rient
atio
n. It
will
bec
ome
appa
rent
tha
t th
e sa
me,
or
si
mila
r,
idea
s ap
pear
in
di
ffere
nt
stra
tegi
es.
This
is
in
tent
iona
l. Th
e is
sues
fa
cing
co
mm
uniti
es t
oday
do
not
fit n
eatly
int
o bo
xes
and
ther
e ar
e ov
erla
ppin
g co
ncer
ns.
The
will
ingn
ess
to a
ddre
ss t
he N
orth
field
’s f
utur
e in
a h
olis
tic m
anne
r w
ill g
o fa
r in
det
erm
inin
g su
cces
s.
Link
ing
to V
ISIO
N
Our
wor
k w
as i
nfor
med
by
the
visi
on a
nd
guid
ing
prin
cipl
es
laid
ou
t in
th
e ci
ty’s
co
mpr
ehen
sive
pla
n.
The
visio
n of
the
City
of N
orth
field
is t
o pr
eser
ve a
nd e
nhan
ce t
he c
ity’s
uni
que
“sm
all
tow
n”
herit
age,
pr
eser
ve
its
hist
oric
and
env
ironm
enta
l ch
arac
ter,
an
d pr
ovid
e a
high
qu
ality
of
lif
e th
roug
h a
sust
aina
ble
deve
lopm
ent
patt
ern.
N
orth
field
w
ill en
gage
in
co
llabo
rativ
e pl
anni
ng
with
ot
her
polit
ical
ju
risdi
ctio
ns
and
part
icip
ate
with
in th
e br
oade
r gl
obal
com
mun
ity.
The
com
mun
ity
is
com
mitt
ed
to
pres
ervin
g an
d en
hanc
ing
the
qual
ity o
f its
ne
ighb
orho
ods,
th
e qu
ality
of
ed
ucat
ion,
the
dive
rsity
of
empl
oym
ent
oppo
rtun
ities
, an
d a
dive
rsity
of
arts
, cu
ltura
l an
d re
crea
tiona
l pu
rsui
ts.
Nort
hfiel
d is
de
dica
ted
to
main
taini
ng
down
town
as
th
e fo
cal
point
of
th
e co
mm
unity
, m
aint
aini
ng a
pro
sper
ous
econ
omic
ba
se,
prot
ectin
g its
ex
tens
ive
natu
ral
envir
onm
ent,
and
prom
otin
g pu
blic
par
ticip
atio
n in
civi
c,
soci
al a
nd c
ultu
ral e
ndea
vors
.
Com
preh
ensi
ve P
lan,
Nor
thfie
ld, M
inne
sota
D
ecem
ber
2001
, pag
es 3
-1to
3-2
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
9
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
Div
ersi
fyin
g an
d ex
pand
ing
the
loca
l in
dust
rial
bas
e is
the
m
ost
sign
ifica
nt o
ppor
tuni
ty o
pen
to N
orth
field
. W
ith s
tren
gths
in
man
ufac
turin
g, e
duca
tion,
and
hea
lth s
ervi
ces,
the
city
’s
empl
oym
ent
base
is
alre
ady
mor
e di
vers
ified
tha
n m
any
othe
r no
n-m
etro
polit
an
com
mun
ities
. Th
ese
thre
e se
ctor
s,
whi
ch
acco
unt
for
near
ly t
wo-
third
s of
all
empl
oym
ent
in N
orth
field
, pr
ovid
e a
degr
ee
of
secu
rity
that
is
ra
re
in
sim
ilar
size
d co
mm
uniti
es.
Maj
or e
mpl
oyer
s su
ch a
s M
alt-
O-M
eal,
Card
inal
Gla
ss, S
held
ahl/M
ulte
k, a
nd M
cLan
e pr
ovid
e a
stro
ng fo
unda
tion
for
the
loca
l eco
nom
y an
d of
fer
empl
oym
ent
oppo
rtun
ities
for
skill
ed a
nd u
n-sk
illed
wor
kers
in
the
area
. W
hile
sev
eral
of
thes
e fir
ms
have
exp
ande
d in
rec
ent
year
s,
Nor
thfie
ld’s
bus
ines
ses
are
subj
ect
to t
he s
ame
pres
sure
s as
man
ufac
ture
rs a
cros
s th
e U
.S.
This
is e
vide
nced
by
the
estim
ated
net
loss
of
over
200
man
ufac
turin
g jo
bs in
Nor
thfie
ld fr
om
2000
to
2004
.
In a
dditi
on t
o gl
obal
pre
ssur
es,
site
con
stra
ints
in
Nor
thfie
ld m
ake
it in
crea
sing
ly d
iffic
ult
for
loca
l bu
sine
sses
to
expa
nd.
The
lack
of
read
ily d
evel
opab
le i
ndus
tria
l la
nd —
the
res
ult
of
hous
ing
deve
lopm
ent
and
anne
xatio
n lim
itatio
ns —
thr
eate
ns t
he a
rea’
s ab
ility
to
mai
ntai
n an
d ex
pand
its
exi
stin
g ba
se.
Affo
rdab
le l
and
for
busi
ness
exp
ansi
on w
as a
rec
urrin
g th
eme
thro
ugho
ut t
he p
lann
ing
proc
ess.
In t
he a
bsen
ce o
f fav
orab
le s
ites,
exp
andi
ng lo
cal b
usin
esse
s (a
s w
ell
as c
ompa
nies
who
mig
ht r
eloc
ate
to N
orth
field
), ha
ve b
egun
loo
king
to
surr
ound
ing
com
mun
ities
. Dun
das,
Lak
evill
e, a
nd F
arib
ault
have
ben
efite
d as
a r
esul
t of
the
ir lo
wer
land
and
ho
usin
g co
sts,
larg
er v
arie
ty o
f rea
dily
ava
ilabl
e si
tes,
and
the
ir gr
eate
r av
aila
bilit
y of
ser
vice
s.
With
out
spec
ific
com
mitm
ents
to
offe
r la
nd s
uita
ble
for
com
mer
cial
and
tec
hnol
ogy-
rela
ted
expa
nsio
n, i
t is
rea
sona
ble
to e
xpec
t th
at f
utur
e gr
owth
will
be
dom
inat
ed b
y ho
usin
g. A
nd
cont
inui
ng p
ress
ure
for
maj
or r
esid
entia
l dev
elop
men
t w
ill a
lmos
t ce
rtai
nly
cont
inue
to
driv
e up
la
nd c
osts
, mak
ing
non-
resi
dent
ial d
evel
opm
ent
less
att
ract
ive.
The
se p
redi
ctio
ns h
ave
impo
rtan
t im
plic
atio
ns fo
r N
orth
field
. Res
iden
tial p
rope
rty
taxe
s fo
rm a
n in
crea
sing
pro
port
ion
of t
he c
ity’s
ov
eral
l re
venu
e. H
ousi
ng d
evel
opm
ents
the
mse
lves
tak
e up
con
side
rabl
e la
nd –
lan
d th
at i
s al
read
y re
stric
ted
by a
nnex
atio
n ag
reem
ents
.
Red
efin
ing
IND
UST
RY
The
U.S
. m
anuf
actu
ring
indu
stry
co
ntin
ues
a tr
ansf
orm
atio
n th
at
has
prof
ound
ef
fect
s on
th
e pr
actic
e of
ec
onom
ic d
evel
opm
ent.
It is
forc
ing
us t
o re
thin
k w
hat
we
mea
n by
a p
rimar
y jo
b,
how
we
mea
sure
eco
nom
ic i
mpa
ct,
and
how
we
desi
gn in
cent
ives
. Th
is is
due
, in
la
rge
part
, be
caus
e m
anuf
actu
ring
empl
oym
ent
cont
inue
s to
dec
line.
It is
no
over
stat
emen
t to
sa
y th
at
you
cann
ot
build
an
ec
onom
ic
stra
tegy
ar
ound
m
anuf
actu
ring
jobs
. Fo
r th
is
reas
on,
our
unde
rsta
ndin
g of
in
dust
ry c
onsi
ders
the
ful
l co
mpl
emen
t of
ec
onom
ic
activ
ities
—ra
ngin
g fr
om
trad
ition
al
indu
stria
l em
ploy
ers
to
adva
nced
res
earc
h to
ent
repr
eneu
rshi
p —
as w
ell
as t
he p
hysi
cal
infr
astr
uctu
re
(indu
stria
l pa
rks,
si
tes,
tr
ansp
orta
tion
etc.
) an
d bu
sine
ss
clim
ate
to
supp
ort
thos
e ac
tiviti
es.
Und
erst
andi
ng t
he r
ole
of in
nova
tion,
the
op
port
uniti
es
for
expa
nsio
n of
ex
istin
g co
mpa
nies
, an
d th
e be
st
targ
ets
for
recr
uitm
ent
is
an
impo
rtan
t bu
ildin
g bl
ock
of t
he p
lan.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
10
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
Dev
elop
ers
in t
he T
win
Citi
es r
einf
orce
d th
e vi
ew t
hat
land
cos
ts m
ake
hous
ing
a m
ore
feas
ible
fin
anci
al i
nves
tmen
t, d
riven
by
high
er d
eman
d an
d by
the
rem
aini
ng s
uppl
y of
ind
ustr
ial/
com
mer
cial
pro
pert
ies
in t
he m
etro
polit
an a
rea.
And
whi
le t
his
does
ref
lect
cur
rent
mar
ket
cond
ition
s in
the
reg
ion,
it
does
not
sug
gest
tha
t N
orth
field
sho
uld
com
prom
ise
on i
ts
econ
omic
dev
elop
men
t go
als.
M
erel
y ac
cedi
ng
to
the
real
es
tate
m
arke
t is
no
t in
th
e co
mm
unity
’s lo
ng t
erm
inte
rest
. Th
eref
ore,
an
econ
omic
div
ersi
ficat
ion
stra
tegy
mus
t in
clud
e th
e pr
eser
vatio
n of
indu
stria
l lan
d.
The
ratio
nale
beh
ind
this
vie
w is
str
aigh
tforw
ard.
In o
rder
to
secu
re it
s ec
onom
ic f
utur
e an
d m
aint
ain
its
posi
tion
as
a “fr
eest
andi
ng”
com
mun
ity,
Nor
thfie
ld
mus
t re
tain
an
d at
trac
t co
mpa
nies
. In
ord
er t
o re
tain
and
att
ract
com
pani
es,
ther
e m
ust
be p
lace
s to
put
the
m.
The
mar
ket’s
cur
rent
pre
fere
nce
for
hous
ing
thre
aten
s to
abs
orb
muc
h of
the
loca
l lan
d su
pply
and
dr
ive
per-
acre
co
sts
on
the
rem
aini
ng
site
s be
yond
w
hat
is
feas
ible
fo
r no
n-re
side
ntia
l de
velo
pmen
t. W
ithou
t a
conc
erte
d ef
fort
to
secu
re in
dust
rial l
and,
Nor
thfie
ld m
ay n
ot b
e ab
le
to c
ompe
te fo
r co
rpor
ate
expa
nsio
ns a
nd r
eloc
atio
ns in
the
futu
re.
Why
doe
s co
mm
erci
al a
nd in
dust
rial g
row
th m
atte
r? T
he c
ity’s
com
preh
ensi
ve p
lan
outli
nes
a cl
ear
visi
on fo
r N
orth
field
’s fu
ture
gro
wth
. It
incl
udes
the
follo
win
g pr
inci
ples
:
pr
eser
ving
and
enh
anci
ng t
he c
ity’s
uni
que
“sm
all t
own”
her
itage
, pre
serv
ing
its h
isto
ric a
nd
envi
ronm
enta
l ch
arac
ter,
an
d pr
ovid
ing
a hi
gh
qual
ity
of
life
thro
ugh
a su
stai
nabl
e de
velo
pmen
t pa
tter
n.
pr
eser
ving
and
enh
anci
ng t
he q
ualit
y of
its
nei
ghbo
rhoo
ds,
the
qual
ity o
f ed
ucat
ion,
the
di
vers
ity o
f em
ploy
men
t op
port
uniti
es,
and
a di
vers
ity o
f ar
ts,
cultu
ral
and
recr
eatio
nal
purs
uits
m
aint
aini
ng d
ownt
own
as t
he f
ocal
poi
nt o
f th
e co
mm
unity
and
mai
ntai
ning
a p
rosp
erou
s ec
onom
ic b
ase,
A so
lid c
omm
erci
al a
nd i
ndus
tria
l ba
se p
rovi
des
the
foun
datio
n fo
r ac
com
plis
hing
man
y of
th
ese
obje
ctiv
es.
In t
he s
impl
est
term
s, n
on-r
esid
entia
l pr
oper
ty i
s an
im
port
ant
sour
ce o
f re
venu
e. U
nder
Min
neso
ta’s
pro
pert
y ta
x sy
stem
, in
dust
rial
prop
erty
is
assi
gned
to
a hi
gher
pr
oper
ty c
lass
rat
e th
an r
esid
entia
l (se
e bo
x).
As a
res
ult,
com
mer
cial
pro
pert
y ha
s a
high
er
tax
capa
city
and
gen
erat
es m
ore
tax
reve
nue
than
res
iden
tial p
rope
rty
of e
qual
val
ue.
Nat
iona
l
exam
ple:
TH
E VA
LUE
OF
IND
UST
RIA
L LA
ND
Und
er
the
Min
neso
ta
prop
erty
ta
x sy
stem
, pr
oper
ty
clas
s ra
tes
are
set
by
the
stat
e le
gisl
atur
e fo
r va
rious
use
s. T
hese
rat
es a
re
then
use
d to
det
erm
ine
tax
capa
city
, w
hich
is
defin
ed a
s th
e m
arke
t va
lue
of a
giv
en t
axab
le
parc
el m
ultip
lied
by it
s pr
oper
ty c
lass
rat
e:
parc
el m
arke
t va
lue
x cl
ass
rate
=
parc
el t
ax
capa
city
The
follo
win
g ex
ampl
e ill
ustr
ates
the
im
pact
of
prop
erty
cla
ss r
ate
on C
ity o
f N
orth
field
tax
re
venu
es
for
two
hypo
thet
ical
pr
oper
ties
the
usin
g 20
05
tax
rate
s.
Alth
ough
th
e m
arke
t va
lue
of t
he t
wo
prop
ertie
s is
the
sam
e, t
he
indu
stri
al p
rope
rty
has
a hi
gher
tax
cap
acit
y an
d, t
here
fore
, ge
nera
tes
mor
e ta
x re
venu
e fo
r th
e ci
ty t
han
a re
side
ntia
l hom
este
ad.
Hom
este
adR
esid
enti
al
Indu
stri
al
Mar
ket
Valu
e $
400,
000
$400
,000
Pr
oper
ty C
lass
R
ate
1%2%
Tax
Capa
city
4,
000
8
,000
C
ity
Taxe
s $
1,6
29
$
3,1
60
So
urce
s: L
eagu
e of
Min
neso
ta C
ities
; Ci
ty o
f Nor
thfie
ld F
inan
ce D
epar
tmen
t
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
11
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
stud
ies,
suc
h as
tho
se c
ondu
cted
by
the
Amer
ican
Far
mla
nd T
rust
(see
box
) sug
gest
tha
t no
n-re
side
ntia
l pro
pert
y al
so p
lace
s fe
wer
dem
ands
on
publ
ic s
ervi
ces.
But
the
impo
rtan
ce o
f co
mm
erci
al d
evel
opm
ent
goes
bey
ond
its d
irect
fis
cal
impa
ct.
Jobs
re
quire
peo
ple
to f
ill t
hem
. So
me
of t
hese
peo
ple
will
cho
se t
o liv
e in
the
com
mun
ity,
gene
ratin
g pr
oper
ty t
ax a
nd p
urch
asin
g pr
oduc
ts t
hat
supp
ort
loca
l bus
ines
ses.
Wor
kers
who
liv
e ou
tsid
e th
e co
mm
unity
may
spe
nd m
oney
at
loca
l ret
ail e
stab
lishm
ents
or
use
loca
l ser
vice
pr
ovid
ers,
con
trib
utin
g to
the
vita
lity
of t
he lo
cal b
usin
ess
com
mun
ity.
To m
eet
the
incr
ease
d de
man
d, lo
cal b
usin
esse
s in
crea
se s
pend
ing
and
hirin
g, w
hich
in t
urn
lead
s to
mor
e sp
endi
ng
from
em
ploy
ed
hous
ehol
ds.
This
pa
tter
n ge
nera
tes
oppo
rtun
ity
and
wea
lth.
By
som
e es
timat
es,
a si
ngle
m
anuf
actu
ring
job
crea
tes
as
man
y as
2.
5 ad
ditio
nal
jobs
in
th
e co
mm
unity
. Th
is “
mul
tiplie
r ef
fect
” is
one
rea
son
that
com
mer
cial
and
indu
stria
l dev
elop
men
t ty
pica
lly r
etur
ns m
ore
to t
he e
cono
my
than
res
iden
tial a
lone
.
Alon
g w
ith t
he m
ultip
lier
ques
tion,
the
re i
s al
so v
alue
in
unde
rsta
ndin
g th
e im
plic
atio
ns o
f co
ntin
ued
resi
dent
ial g
row
th.
Nor
thfie
ld is
stil
l fa
r fr
om b
ecom
ing
a “b
edro
om c
omm
unity
” to
th
e Tw
in C
ities
. Lik
e an
y in
vest
men
t pr
opos
ition
, how
ever
, div
ersi
ficat
ion
is a
key
con
side
ratio
n.
If po
pula
tion
grow
th is
not
bal
ance
d w
ith c
omm
erci
al a
nd in
dust
rial g
row
th,
the
city
bec
omes
m
ore
vuln
erab
le.
Ove
rdep
ende
nce
on r
esid
entia
l pr
oper
ty t
ax o
ften
for
ces
com
mun
ities
to
choo
se b
etw
een
redu
cing
ser
vice
s or
fin
ding
alte
rnat
ive
sour
ces.
Th
is o
ccur
s as
pre
ssur
es
from
hom
eow
ners
mou
nt.
Prop
erty
tax
es c
urre
ntly
com
pris
e ap
prox
imat
ely
one-
third
of
the
city
’s g
ener
al r
even
ue,
a fig
ure
in-li
ne w
ith s
tate
ave
rage
s. B
ut a
n an
alys
is o
f ta
xabl
e ca
paci
ty
(see
App
endi
x A
of t
his
docu
men
t) r
evea
ls t
hat
Nor
thfie
ld i
s cu
rren
tly m
ore
relia
nt o
n re
side
ntia
l pro
pert
y ta
xes
than
oth
er s
imila
rly s
ituat
ed c
omm
uniti
es.
Fina
lly,
bala
nced
gr
owth
m
atte
rs
to
Nor
thfie
ld
for
reas
ons
apar
t fr
om
dire
ct
finan
cial
im
plic
atio
ns. I
f fut
ure
resi
dent
ial g
row
th is
not
pur
sued
in a
sus
tain
able
fash
ion,
the
city
sta
nds
to lo
se m
any
of t
he a
ttrib
utes
tha
t m
ake
it de
sira
ble
in t
he fi
rst
plac
e. If
Nor
thfie
ld’s
rem
aini
ng
prop
erty
is
allo
wed
to
deve
lop
base
d pu
rely
on
mar
ket
dem
and,
the
city
may
exp
erie
nce
unin
tend
ed c
onse
quen
ces.
The
se in
clud
e in
crea
sing
com
mut
e tim
es (
beca
use
resi
denc
es a
nd
busi
ness
es a
re fu
rthe
r ap
art)
and
dem
ogra
phic
shi
fts
(as
deve
lope
rs c
ater
to
spec
ific
mar
kets
, su
ch a
s se
nior
hou
sing
or
uppe
r in
com
e m
arke
ts).
In a
dditi
on,
the
cycl
ical
nat
ure
of r
esid
entia
l m
arke
ts p
oses
its
own
thre
at.
Incr
ease
d de
man
d in
a g
iven
mar
ket
can
lead
to
soar
ing
hom
e pr
ices
, de
crea
sing
div
ersi
ty,
and
spec
ulat
ive
deve
lopm
ent.
A d
ownt
urn
in h
ome
valu
es o
r a
cost
of
com
mun
ity
serv
ices
“It c
osts
loca
l gov
ernm
ents
mor
e to
pro
vide
se
rvic
es t
o ho
meo
wne
rs t
han
resi
dent
ial
land
owne
rs p
ay in
pro
pert
y ta
xes.
”
Amer
ican
Far
mla
nd T
rust
Stud
ies
cond
ucte
d th
roug
hout
th
e co
untr
y su
gges
t th
at c
omm
erci
al p
rope
rty
retu
rns
far
mor
e to
a c
ity’s
rev
enue
str
eam
tha
n it
requ
ires
in s
ervi
ces.
For
exa
mpl
e, t
he A
mer
ican
Far
mla
nd
Trus
t ha
s su
mm
ariz
ed
cost
of
co
mm
unity
se
rvic
es (
COCS
) st
udie
s co
nduc
ted
in 7
0 ci
ties
acro
ss t
he c
ount
ry.
Acco
rdin
g to
the
ir fin
ding
s,
publ
ishe
d in
Ap
ril
2000
, co
mm
erci
al
and
indu
stria
l la
nd r
equi
res
only
29¢
in
serv
ices
for
ea
ch
$1.0
0 of
ta
xes
paid
. By
co
mpa
rison
, re
side
ntia
l lan
d is
a n
et d
rain
, re
quiri
ng $
1.15
in
serv
ices
for
each
$1.
00 o
f tax
col
lect
ed.
COCS
stu
dies
hav
e be
en c
ritic
ized
beca
use
of t
he
over
sim
plifi
catio
n in
here
nt
in
the
met
hodo
logy
. Cr
itici
sms
incl
ude:
1)
a fa
ilure
to
cons
ider
the
ro
le
of
capa
city
an
d al
tern
ativ
e m
etho
ds
of
serv
ice
deliv
ery
for
publ
ic i
nfra
stru
ctur
e, 2
) la
ck
of m
etho
d fo
r ac
coun
ting
for
the
inte
nsity
of u
se,
and
3) t
he u
se o
f gr
oss
land
cat
egor
ies,
suc
h as
“r
esid
entia
l” w
hich
mas
ks im
port
ant
dist
inct
ions
, lik
e m
obile
hom
es o
r ap
artm
ents
. Th
e st
udie
s do
, ho
wev
er,
prov
ide
a to
ol fo
r th
inki
ng a
bout
the
re
latio
nshi
p be
twee
n la
nd u
se a
nd fi
scal
impa
ct.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
12
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
mov
emen
t aw
ay f
rom
one
pro
duct
(su
ch a
s se
nior
hou
sing
) in
fav
or o
f an
othe
r co
uld
leav
e th
e co
mm
unity
str
uggl
ing
with
vac
ant
units
and
det
erio
ratin
g ne
ighb
orho
ods.
Incr
ease
d re
side
ntia
l de
velo
pmen
t m
ay b
e vi
ewed
as
encr
oach
ing
on i
ndus
tria
lly z
oned
lan
d,
but
may
hav
e its
ow
n ne
gativ
e co
nseq
uenc
es.
Thes
e in
clud
e in
crea
sed
traf
fic c
onge
stio
n as
N
orth
field
’s w
orkf
orce
mov
es fu
rthe
r an
d fu
rthe
r fr
om t
he c
ity; l
oss
of m
ajor
em
ploy
ers
as t
hey
relo
cate
to
be c
lose
r to
the
ir w
orkf
orce
; fe
wer
ret
ail o
ppor
tuni
ties
due
to s
tagn
ant
popu
latio
n gr
owth
. Th
e is
sue
is c
ompo
unde
d by
the
fac
t th
at r
estr
ictio
n of
new
hou
sing
dev
elop
men
ts in
N
orth
field
may
onl
y se
rve
to fo
rce
grow
th in
to a
djoi
ning
citi
es, m
eani
ng t
hat
Nor
thfie
ld r
ecei
ves
man
y of
the
neg
ativ
e im
pact
s w
ithou
t be
nefit
of t
he a
ccom
pany
ing
tax
reve
nues
.
The
sim
ple
real
ity o
f ur
ban
grow
th in
to o
utly
ing
com
mun
ities
req
uire
s a
will
ingn
ess
to r
ethi
nk
Nor
thfie
ld’s
ove
rall
posi
tion.
The
que
stio
n of
res
iden
tial
deve
lopm
ent
does
not
rep
rese
nt a
n ei
ther
/or
choi
ce f
or t
he c
ity.
Acco
mm
odat
ing
popu
latio
n gr
owth
is
an e
ssen
tial
elem
ent
of
succ
essf
ul e
cono
mic
dev
elop
men
t. T
he c
hoic
e is
wha
t ty
pe o
f de
velo
pmen
t re
quire
s pu
blic
in
terv
entio
n. C
lear
ly,
resi
dent
ial
deve
lopm
ent
in N
orth
field
req
uire
s no
eco
nom
ic s
timul
us
unde
r cu
rren
t co
nditi
ons.
Thi
s is
not
the
cas
e w
ith in
dust
rial l
and.
As a
res
ult,
thi
s pl
an r
ecom
men
ds in
crea
sing
the
ava
ilabi
lity
of la
nd fo
r bu
sine
ss a
nd in
dust
ry.
This
sho
uld
be t
he h
ighe
st p
riorit
y fo
r th
e ED
A. A
ccom
mod
atin
g th
e ex
pans
ion
need
s of
ex
istin
g bu
sine
ss s
houl
d be
the
ini
tial
focu
s. S
ubse
quen
t m
arke
ting
of i
ndus
tria
l pr
oper
ties
shou
ld b
e ta
rget
ed t
o th
e in
dust
ry s
ecto
rs o
utlin
ed o
n pa
ges
60 t
o 77
of t
his
docu
men
t . Th
ese
targ
ets
emph
asiz
e in
crea
sing
th
e le
vel
of
tech
nica
l an
d pr
ofes
sion
al
empl
oym
ent
in
the
com
mun
ity.
Acco
mm
odat
ing
thes
e ta
rget
s an
d th
e w
orkf
orce
the
y re
quire
is
at t
he h
eart
of
this
pla
n.
In li
ght
of t
he o
ppor
tuni
ties
pres
ente
d by
the
col
lege
s an
d th
e in
crea
sing
ly r
egio
nal a
ppro
ach
of
Nor
thfie
ld H
ospi
tal,
we
reco
mm
end
that
the
city
focu
s on
dev
elop
men
t of
pro
pert
y su
rrou
ndin
g th
e ho
spita
l (s
ee m
ap).
This
effo
rt s
houl
d go
bey
ond
the
crea
tion
of a
tra
ditio
nal
indu
stria
l ce
nter
. By
this
we
mea
n th
at t
he c
ity s
houl
d en
cour
age
the
deve
lopm
ent
of a
mix
ed u
se p
roje
ct
that
cou
ld m
eet
the
expa
nsio
n ne
eds
of lo
cal b
usin
ess,
as
wel
l as
prov
idin
g a
cata
lyst
for
othe
r co
ncer
ns,
such
as
incl
udin
g pr
ofes
sion
al s
ervi
ces
grow
th a
nd i
ncre
asin
g th
e op
tions
for
ho
usin
g.
Prio
rity
Bus
ines
s &
Indu
stri
al A
reas
Nor
thfie
ld
Hos
pita
l
Riv
ervi
ew
Indu
stria
l Pa
rk
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
13
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
Alon
g w
ith t
he h
ospi
tal-a
rea
site
, the
city
sho
uld
also
tak
e st
eps
to p
rese
rve
the
land
to
the
wes
t of
th
e ci
ty’s
exis
ting
indu
stria
l are
a. T
his
area
, whi
ch li
es ju
st n
orth
east
of t
he s
ite id
entif
ied
as “S
ite B
” in
the
199
7 In
dust
rial L
and
Phys
ical S
ite A
nalys
is, is
des
igna
ted
resi
dent
ial u
nder
the
city
’s cu
rren
t co
mpr
ehen
sive
pla
n. G
iven
the
impo
rtan
ce o
f pr
eser
ving
indu
stria
l la
nd t
o N
orth
field
’s fu
ture
, w
e re
com
men
d th
is a
rea
be r
e-zo
ned
for
indu
stria
l/mixe
d us
e de
velo
pmen
t.
Beca
use
of t
he c
ity’s
inte
rest
in p
rese
rvin
g its
cha
ract
er a
nd t
he c
ompe
titiv
e en
viro
nmen
t in
th
e re
gion
(se
e bo
x, p
age
14),
we
reco
mm
end
that
a s
ite o
f no
t m
ore
than
120
acr
es b
e co
nsid
ered
. Lar
ge-s
cale
dev
elop
men
ts,
such
as
the
mix
ed u
se p
roje
ct p
lann
ed a
long
I–35
in R
ice
Coun
ty,
wou
ld n
ot b
e in
Nor
thfie
ld’s
inte
rest
for
a n
umbe
r of
rea
sons
. Fi
rst,
a p
roje
ct o
f th
is
size
wou
ld l
ikel
y fa
ll la
rgel
y ou
tsid
e th
e ci
ty l
imits
(du
e to
lan
d co
nstr
aint
s).
In s
uch
a ca
se,
Nor
thfie
ld w
ould
rea
lize
little
of
the
dire
ct f
isca
l be
nefit
, bu
t w
ould
stil
l ex
perie
nce
nega
tive
impa
cts
asso
ciat
ed w
ith m
ajor
dev
elop
men
ts. T
hese
impa
cts
incl
ude
traf
fic c
onge
stio
n, a
s w
ell
as in
crea
sed
pres
sure
on
the
loca
l lab
or fo
rce
and
hous
ing
supp
ly.
The
follo
win
g st
rate
gies
se
rve
as
guid
ance
in
th
e co
ntin
ued
dive
rsifi
catio
n of
th
e ci
ty’s
ec
onom
ic b
ase.
definit
ion:
MIX
ED U
SE D
EVEL
OPM
ENT
A de
velo
pmen
t, in
one
bui
ldin
g or
sev
eral
bu
ildin
gs,
that
co
mbi
nes
at
leas
t th
ree
sign
ifica
nt r
even
ue-p
rodu
cing
use
s th
at a
re
phys
ical
ly an
d fu
nctio
nally
int
egra
ted
and
deve
lope
d in
con
form
ance
with
a c
oher
ent
plan
.
Real
Est
ate
Deve
lopm
ent:
Prin
cipl
es a
nd P
roce
ss,
3rd
Editi
on, U
rban
Lan
d In
stitu
te, p
. 552
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
14
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
Stra
tegy
1A
:
Mak
e la
nd a
vaila
ble
for
busi
ness
exp
ansi
on.
The
EDA
shou
ld f
ocus
its
ef
fort
s w
ithin
thi
s ch
alle
nge
on a
ssem
blin
g la
nd f
or a
com
mer
cial
/indu
stria
l ce
nter
. Pr
iorit
y sh
ould
be
give
n to
1)
the
prop
erty
sur
roun
ding
Nor
thfie
ld
Hos
pita
l, in
clud
ing
land
s ow
ned
by S
t. O
laf,
and
2) t
he a
rea
wes
t of
the
ex
istin
g in
dust
rial a
rea
(see
map
, pa
ge 1
2).
The
focu
s of
thi
s w
ork
shou
ld b
e on
dev
elop
men
t of
a m
ixed
-use
, “b
lue
ribbo
n” p
roje
ct t
hat
can
help
div
ersi
fy
the
city
’s e
cono
mic
bas
e w
hile
adv
anci
ng N
orth
field
’s im
age
in t
he r
egio
n.
Ac
tions
:
1A
.1:
U
pdat
e in
form
atio
n on
pr
efer
red
deve
lopm
ent
site
s.
The
area
ad
jace
nt t
o N
orth
field
Hos
pita
l w
as s
tudi
ed a
s pa
rt o
f th
e ci
ty’s
In
dust
rial
Land
Ph
ysic
al
Site
An
alys
is.
How
ever
, co
nditi
ons
have
ch
ange
d si
nce
the
stud
y w
as
publ
ishe
d in
M
ay
1997
. U
pdat
ing
info
rmat
ion
on t
he t
wo
prio
rity
site
s is
the
firs
t st
ep in
thi
s st
rate
gy.
• Pu
rcha
se p
rice.
Ass
embl
e/up
date
inf
orm
atio
n on
num
ber
of
parc
els,
ow
ners
hip,
an
d cu
rren
t as
king
pr
ice
(for
thos
e pr
oper
ties
bein
g of
fere
d fo
r sa
le).
• La
nd u
se c
lass
ifica
tion.
Ens
ure
that
pro
pert
ies
are
anne
xed
and
zone
d to
allo
w a
mix
of
uses
, in
clud
ing
light
ind
ustr
ial,
offic
e,
resi
dent
ial,
and
reta
il.
The
prop
erty
w
est
of
the
exis
ting
indu
stria
l are
a is
cur
rent
ly d
esig
nate
d as
res
iden
tial
in t
he c
ity’s
com
preh
ensi
ve p
lan.
Act
ion
shou
ld b
e ta
ken
to r
e-cl
assi
fy t
his
prop
erty
as
soon
as
poss
ible
.
• In
fras
truc
ture
. D
eter
min
e th
e st
atus
of
infr
astr
uctu
re a
nd
tran
spor
tatio
n-re
late
d im
prov
emen
ts.
The
city
has
rec
ently
co
mpl
eted
a s
tudy
of a
ltern
ativ
es fo
r ex
tend
ing
infr
astr
uctu
re
to t
he a
reas
adj
acen
t to
the
hos
pita
l. Th
is in
form
atio
n sh
ould
be
inco
rpor
ated
in t
he p
lann
ing
proc
ess.
the
com
pet
itiv
e en
viro
nm
ent
• M
innea
polis
/St.
Paul.
Like
muc
h of
the
US,
the
Tw
in C
ities
hav
e ex
perie
nced
sig
nific
ant d
eclin
es
in m
anuf
actu
ring
in r
ecen
t ye
ars.
Whi
le t
he
outlo
ok is
impr
ovin
g, t
he r
egio
n’s m
ore
than
19
milli
on s
quar
e fe
et o
f va
cant
ind
ustr
ial
spac
e (G
rubb
&
Ellis
3Q
2005
) su
gges
t th
at
a si
gnifi
cant
num
ber
of i
ndus
tria
l jo
bs c
ould
be
acco
mm
odat
ed in
the
met
ropo
litan
are
a be
fore
Tw
in C
ities
firm
s w
ould
nee
d to
look
els
ewhe
re.
• Ex
isting
pro
jects
. City
-ow
ned
indu
stria
l pro
pert
y in
co
mm
uniti
es
like
Farm
ingt
on,
Cam
brid
ge,
Mon
ticel
lo a
re j
ust
a fe
w o
f th
ose
that
wou
ld
com
pete
with
Nor
thfie
ld. C
heap
er la
nd (a
s lit
tle
as $
1/SF
for
“qu
alifi
ed b
usin
esse
s” i
s be
ing
tout
ed
by
Mon
ticel
lo)
may
pr
ovid
e th
ese
deve
lopm
ents
with
a c
ost a
dvan
tage
.
• Pl
anne
d pr
ojec
ts.
Rice
Co
unty
’s pl
ans
to
rezo
ne a
maj
or m
ixed
use
com
mer
cial
/indu
stria
l co
mpl
ex o
n In
ters
tate
35
pain
ts a
n en
tirel
y ne
w
pict
ure
for
the
area
. An
y N
orth
field
pro
ject
m
ust
be
unde
rtak
en
with
a
com
plet
e un
ders
tand
ing
of
the
natu
re
of
this
de
velo
pmen
t an
d its
tar
get
mar
ket
to a
void
co
mpe
ting
head
-to-
head
.
Thes
e ca
veat
s do
not
mea
n N
orth
field
sho
uld
not
cons
ider
an
indu
stria
l dev
elop
men
t. R
athe
r,
they
pre
sent
the
cas
e fo
r de
velo
ping
a p
rodu
ct
that
is t
arge
ted
to a
spe
cific
opp
ortu
nity
(su
ch
as
heal
th
scie
nces
) or
th
at
is
not
curr
ently
av
aila
ble
in t
he m
arke
t.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
15
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
• JO
BZ
desi
gnat
ion.
N
orth
field
cu
rren
tly
has
26
acre
s de
sign
ated
und
er t
he s
tate
’s J
OBZ
pro
gram
. Th
is t
ool o
ffers
st
ate
and
loca
l tax
exe
mpt
ions
to
qual
ified
com
pani
es t
hrou
gh
2015
. U
nder
the
city
’s B
usin
ess
Subs
idy
Polic
y, t
o be
elig
ible
fo
r JO
BZ i
ncen
tives
, qu
alifi
ed c
ompa
nies
mus
t cr
eate
and
re
tain
a s
peci
fic n
umbe
r of
job
s th
at p
ay a
“liv
ing
wag
e”
(def
ined
as
10
0%
of
the
med
ian
wag
e pa
id
with
in
the
appl
icab
le
indu
stry
ca
tego
ry)
and
offe
r be
nefit
s,
incl
udin
g he
alth
in
sura
nce.
Th
e nu
mbe
r of
jo
bs
to
be
crea
ted
or
reta
ined
is 5
jobs
for
bus
ines
ses
relo
catin
g w
ithin
Nor
thfie
ld
and
10 fo
r th
ose
mov
ing
into
the
city
from
out
side
The
city
has
rec
ently
gai
ned
the
abili
ty t
o sh
ift t
his
impo
rtan
t in
cent
ive
to o
ther
site
s w
ithin
the
city
. As
par
t of
thi
s ta
sk,
the
EDA
shou
ld c
onsi
der
whe
ther
the
se s
ites
are
elig
ible
for
JO
BZ d
esig
natio
n.
1A
.2:
D
eter
min
e le
vel
of c
ity
invo
lvem
ent .
The
re a
re s
ever
al d
iffer
ent
deve
lopm
ent
optio
ns a
vaila
ble
requ
iring
var
ying
leve
ls o
f pu
blic
sec
tor
invo
lvem
ent.
The
se c
an b
e br
oadl
y ou
tline
d al
ong
two
path
s ba
sed
on
owne
rshi
p of
the
land
:
• Ci
ty o
wne
rshi
p. I
n ge
nera
l te
rms,
city
ow
ners
hip
of t
he c
hose
n pr
oper
ty w
ould
im
prov
e th
e ci
ty’s
abi
lity
to a
ttra
ct a
dev
elop
er
and
prov
ide
sign
ifica
nt
flexi
bilit
y in
neg
otia
ting
term
s. I
f it
is
deci
ded
that
th
e pu
blic
se
ctor
sh
ould
ta
ke
an
activ
e ro
le
in
deve
lopi
ng
spec
ific
prop
ertie
s,
a lo
ng-t
erm
ho
rizon
fo
r de
velo
pmen
t is
nec
essa
ry.
This
typ
ical
ly o
ccur
s us
ing
one
of t
wo
appr
oach
es (s
ee b
ox):
a m
aste
r de
velo
per
stra
tegy
or
som
e fo
rm
of p
ublic
-priv
ate
part
ners
hip.
• Pr
ivate
ow
ners
hip.
In t
his
scen
ario
, th
e ci
ty s
erve
s pr
imar
ily a
s a
faci
litat
or.
For
exam
ple,
a
deve
lope
r ag
rees
to
m
ake
an
inve
stm
ent
in a
pro
pert
y in
ret
urn
for
city
-fina
nced
impr
ovem
ents
.
appr
oach
es t
o ci
ty o
wner
ship
Und
er
a m
aste
r de
velo
per
scen
ario
, th
e ci
ty
serv
es a
s a
prim
ary
part
icip
ant.
The
city
acq
uire
s la
nd,
and
then
lea
ses
or s
ells
lan
d to
a p
rivat
e de
velo
per
and
allo
ws
that
par
ty t
o de
velo
p th
e la
nd
acco
rdin
g to
pr
e-ap
prov
ed
guid
elin
es.
In
retu
rn,
the
deve
lope
r is
allo
wed
to
real
ize
the
long
-ter
m r
even
ue s
trea
ms.
Und
er t
his
appr
oach
, N
orth
field
wou
ld p
urch
ase
the
prop
erty
, th
en s
et
fort
h sp
ecifi
c st
anda
rds
for
the
deve
lopm
ent
and
invi
te d
evel
oper
s (t
hrou
gh a
com
petit
ive
bidd
ing
proc
edur
e)
to
mee
t th
ose
stan
dard
s.
The
com
mun
ity
(incl
udin
g ex
istin
g co
mpa
nies
) co
uld
then
se
rve
an
advi
sory
ro
le
to
the
city
an
d de
velo
per.
Ad
ditio
nal
fund
ing
(sta
te
or
fede
ral)
coul
d be
sou
ght
if th
e de
velo
pmen
t w
ere
desi
gned
to
incl
ude
rese
arch
-rel
ated
faci
litie
s.
Form
atio
n of
a
publ
ic/p
riva
te
part
ners
hip
is
anot
her
optio
n. I
n th
is c
ase,
the
city
ser
ves
as
both
a p
artic
ipan
t an
d a
faci
litat
or.
The
city
cou
ld
choo
se t
o de
velo
p a
port
ion
of a
dev
elop
men
t on
its
ow
n or
cou
ld c
onfe
r th
e rig
hts
to a
pro
pert
y in
ex
chan
ge
for
cert
ain
impr
ovem
ents
. Th
is
is
sim
ilar
to t
he a
ppro
ach
empl
oyed
by
the
city
in
“The
Cro
ssin
gs” p
roje
ct.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
16
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
Whi
le t
he l
evel
of
coop
erat
ion
varie
s dr
amat
ical
ly,
this
app
roac
h is
mos
t su
cces
sful
whe
n th
e ci
ty h
as a
cle
ar v
isio
n of
how
it
wan
ts t
he p
rope
rty
to d
evel
op a
nd u
ses
publ
ic i
mpr
ovem
ents
to
guid
e pr
ivat
e in
vest
men
t. T
his
can
be a
ccom
plis
hed
by z
onin
g an
d co
des,
by
desi
gn s
tand
ards
, an
d by
the
sca
le a
nd l
ocat
ion
of
phys
ical
impr
ovem
ents
– fr
om r
oads
to
wat
er a
nd s
ewer
.
Reco
mm
enda
tion:
TIP
rec
omm
ends
tha
t th
e ED
A ga
in o
wne
rshi
p of
on
e or
bo
th
of
the
prio
rity
site
s.
Gai
ning
ow
ners
hip
can
be
acco
mpl
ishe
d th
roug
h va
rious
mea
ns, r
angi
ng fr
om d
irec
t pu
rcha
se t
o la
nd t
rans
fer
to l
ease
arr
ange
men
ts.
TIP
furt
her
reco
mm
ends
the
fo
rmat
ion
of a
pub
lic-p
rivat
e pa
rtne
rshi
p w
ith a
mas
ter
deve
lope
r.
1A
.3:
En
gage
de
velo
pmen
t co
mm
unit
y .
Enga
ging
th
e de
velo
pmen
t co
mm
unity
ear
ly i
n th
e pr
oces
s ca
n he
lp e
nsur
e th
at t
he p
roje
ct
inco
rpor
ates
the
mos
t cu
rren
t th
inki
ng.
TIP
reco
mm
ends
the
ED
A co
nsid
er p
ursu
ing
one
or b
oth
of t
he fo
llow
ing:
• De
velo
per’s
for
um.
Hos
ting
a de
velo
pers
’ for
um t
o di
scus
s re
leva
nt
issu
es
rega
rdin
g th
e de
sign
, co
nstr
uctio
n,
or
posi
tioni
ng
of
the
proj
ect
can
prov
ide
guid
ance
in t
he p
lann
ing
proc
ess.
The
eve
nt c
ould
be
org
anize
d us
ing
a ro
und-
tabl
e fo
rmat
, w
ith d
evel
oper
s le
adin
g th
e di
scus
sion
, or
a c
harr
ette
app
roac
h (s
ee b
ox),
whi
ch e
mph
asize
s pu
blic
inpu
t in
the
des
ign
of a
spe
cific
pro
ject
. The
cha
rret
te p
roce
ss
was
use
d to
dev
elop
Nor
thfie
ld’s
Wes
tsid
e De
sign
Gui
delin
es,
whi
ch
iden
tifie
d ga
tew
ays
alon
g H
ighw
ay 3
and
pro
vided
initi
al g
uide
lines
for
the
Rive
rfro
nt R
edev
elop
men
t pro
ject
.
• Re
ques
t fo
r pr
opos
al (
RFP)
. Is
sue
a fo
rmal
RFP
to
loca
l an
d re
gion
al
deve
lope
rs
for
a si
te
plan
fo
r on
e of
th
e pr
efer
red
deve
lopm
ent
site
s. W
e re
com
men
d th
at t
he R
FP b
e fo
cuse
d on
th
e ho
spita
l-are
a si
te. T
he R
FP s
houl
d as
k de
velo
pers
to
prov
ide
a de
taile
d co
ncep
t pl
an
that
ac
com
mod
ates
bo
th
indu
stria
l ex
pans
ion
and
mix
ed u
se p
roje
cts.
definit
ion:
CH
AR
RET
TE
A ch
arre
tte
(oft
en s
pelle
d ch
aret
te a
nd o
ften
ca
lled
desi
gn c
harr
ette
) is
an
urba
n pl
anni
ng
tech
niqu
e fo
r co
nsul
ting
with
all
stak
ehol
ders
. Ch
arre
ttes
are
typ
ical
ly in
tens
e, p
ossi
bly
mul
ti-da
y m
eetin
gs
invo
lvin
g m
unic
ipal
of
ficia
ls,
deve
lope
rs
and
loca
l re
side
nts.
A
char
rett
e pr
omot
es j
oint
ow
ners
hip
of t
he s
olut
ion
and
atte
mpt
s to
de
fuse
tr
aditi
onal
co
nfro
ntat
ion
betw
een
resi
dent
s an
d de
velo
pers
.
How
ever
, ch
aret
tes
tend
to
be s
mal
l gr
oups
an
d th
e re
side
nt
repr
esen
tativ
es
may
no
t re
pres
ent
all
the
resi
dent
s no
r ha
ve t
he m
oral
au
thor
ity t
o re
pres
ent
them
. R
esid
ents
do
get
early
in
put
into
th
e pl
anni
ng
proc
ess.
Fo
r de
velo
pers
an
d m
unic
ipal
of
ficia
ls
char
rett
es
achi
eve
com
mun
ity
invo
lvem
ent
and
hope
fully
av
oid
cost
ly le
gal b
attle
s.
Wik
iped
ia e
ntry
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
17
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
1A
.4:
D
evel
op
area
pl
an.
Onc
e a
conc
ept
is
esta
blis
hed
for
the
deve
lopm
ent,
the
city
sho
uld
prep
are
and
impl
emen
t a
spec
ific
plan
fo
r th
e ar
ea t
o gu
ide
deve
lopm
ent
of t
he p
roje
ct. T
he p
lann
ing
proc
ess
shou
ld in
clud
e a
broa
d ra
nge
of s
take
hold
ers,
incl
udin
g th
e le
ader
ship
of
the
col
lege
s, o
ther
eco
nom
ic d
evel
opm
ent
orga
niza
tions
, an
d lo
cal
empl
oyer
s, i
nclu
ding
tho
se w
ho m
ay b
e pr
ospe
ctiv
e te
nant
s of
the
de
velo
pmen
t. T
he fo
llow
ing
elem
ents
sho
uld
be c
onsi
dere
d in
the
pla
n:
• Ba
rrier
s. Id
entif
icat
ion
of b
arrie
rs to
dev
elop
men
t and
, whe
re p
ossi
ble,
ac
tions
for
alle
viatin
g th
em p
rior
to m
arke
ting
the
prop
erty
.
• M
arke
t. A
mar
ket-
driv
en a
ppro
ach
that
con
side
rs t
he c
ompe
titiv
e en
viro
nmen
t an
d he
lps
dete
rmin
e th
e ap
prop
riate
mix
of
uses
at
the
time
of c
onst
ruct
ion.
• Fu
ndin
g. T
he fu
ll ar
ray
of fi
nanc
ing
tool
s sh
ould
be
brou
ght
to b
ear
on t
his
proj
ect.
Thi
s in
clud
es t
he c
reat
ion
of a
tax
-incr
emen
t fin
anci
ng d
istr
ict
to b
ond
issu
es t
o ge
nera
l fu
nd a
ppro
pria
tions
. Ad
ditio
nal d
etai
ls o
n op
tions
mus
t be
link
ed t
o sp
ecifi
c pr
ojec
ts.
• Lin
kage
s. C
onsi
dera
tion
shou
ld b
e gi
ven
to u
nder
stan
ding
the
pro
ject
’s
rela
tions
hip
to t
he r
est
of t
he c
ity.
Dev
elop
men
t pl
ans
mus
t be
co
ordi
nate
d w
ith o
ther
rel
evan
t pla
ns, i
nclu
ding
the
dow
ntow
n, c
ampu
s m
aste
r pl
ans,
and
the
city
’s co
mpr
ehen
sive
pla
n.
• Im
pact
s. P
erfo
rman
ce s
tand
ards
sho
uld
be d
evel
oped
for
the
pr
ojec
t, i
nclu
ding
an
anal
ysis
of
traf
fic i
mpa
cts
asso
ciat
ed w
ith
the
proj
ect,
pr
ovis
ions
fo
r bu
fferin
g of
us
es,
as
wel
l as
th
e pr
otec
tion
of a
ny n
atur
al a
reas
. Th
e pl
an s
houl
d co
nsid
er h
ow
thes
e na
tura
l ele
men
ts c
an b
e in
tegr
ated
into
the
dev
elop
men
t to
cr
eate
a
“gre
en”
feel
an
d pr
ovid
e an
am
enity
fo
r te
nant
s.
Nor
thfie
ld
has
dem
onst
rate
d le
ader
ship
in
th
e ar
ea
of
envi
ronm
enta
lly s
ensi
tive
indu
stria
l de
velo
pmen
t w
hich
sho
uld
be
brou
ght
to b
ear
on t
his
proj
ect.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
18
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
1A
.5:
Po
siti
on p
rope
rty
as “
blue
rib
bon”
pro
ject
. Th
e re
sulti
ng p
roje
ct
shou
ld
be
view
ed
not
sim
ply
in
term
s of
its
ab
ility
to
ge
nera
te
empl
oym
ent
and
tax
reve
nues
, bu
t al
so
as
a pr
ojec
t th
at
can
show
case
Nor
thfie
ld t
hrou
ghou
t th
e re
gion
and
ser
ve a
s a
cata
lyst
for
addi
tiona
l de
velo
pmen
t.
This
ca
n be
ac
com
plis
hed
thro
ugh
the
follo
win
g ta
sks:
• M
ixed
use.
The
cre
atio
n of
a m
ixed
-use
dev
elop
men
t, o
ne t
hat
incl
udes
wor
kfor
ce h
ousi
ng (
see
box,
pag
e 51
), re
tail,
offi
ce,
and
flex
spac
e ca
n po
sitio
n th
e pr
ojec
t to
com
pete
with
oth
er s
ites
in
the
regi
on.
The
incl
usio
n of
use
s th
at g
ener
ate
inco
me
quic
kly,
su
ch a
s ho
usin
g or
ret
ail,
can
help
cov
er “
carr
ying
cos
ts”
in t
he
shor
t-te
rm,
mak
ing
the
proj
ect
mor
e fe
asib
le f
rom
a f
inan
cing
st
andp
oint
(see
box
at r
ight
).
Furt
herm
ore,
by
posi
tioni
ng N
orth
field
as
a de
velo
pmen
t-fr
iend
ly
com
mun
ity,
this
pro
ject
cou
ld s
pur
addi
tiona
l ac
tivity
in
othe
r pa
rts
of t
he c
ity, i
nclu
ding
the
dow
ntow
n.
• Ex
istin
g bu
sine
ss. E
mph
asis
sho
uld
be p
lace
d on
cre
atin
g a
spac
e th
at c
ould
mee
t th
e ex
pans
ion
need
s of
exi
stin
g bu
sine
sses
. Th
e fir
st
tier
of
this
ef
fort
w
ould
co
ncen
trat
e on
ac
com
mod
atin
g su
pplie
rs
or
expa
nded
op
erat
ions
of
ex
istin
g bu
sine
sses
. By
he
lpin
g to
ret
ain
empl
oyer
s, t
he c
omm
erci
al/in
dust
rial c
ente
r ca
n se
nd a
mes
sage
tha
t N
orth
field
is c
omm
itted
to
acco
mm
odat
ing
exis
ting
busi
ness
es (
vers
us t
he m
essa
ge s
ent
by t
he r
eloc
atio
n of
th
e bu
sine
ss t
o an
othe
r co
mm
unity
).
• Se
cond
-tie
r op
port
uniti
es.
A hi
gh-e
nd c
omm
erci
al a
nd i
ndus
tria
l ce
nter
cou
ld e
ncou
rage
sup
port
fac
ilitie
s of
exi
stin
g bu
sine
sses
, su
ch
as
R&D
or
tr
aini
ng
faci
litie
s th
at
are
curr
ently
ut
ilize
d ou
tsid
e th
e ci
ty,
to
relo
cate
to
N
orth
field
. W
ith
the
prop
er
posi
tioni
ng a
nd a
men
ities
, co
rpor
ate
head
quar
ters
for
sm
all
to
med
ium
-siz
ed e
nter
pris
es c
ould
als
o fin
d th
e ce
nter
att
ract
ive.
definit
ion:
CA
RR
YIN
G C
OST
S
Also
kno
wn
as “
hold
ing
cost
s,”
carr
ying
cos
ts
are
the
tota
l exp
ense
s as
soci
ated
with
pro
pert
y ow
ners
hip.
The
ter
m i
s ge
nera
lly u
sed
durin
g th
at p
erio
d w
hen
the
prop
erty
is n
ot p
rodu
cing
in
com
e.
Sinc
e al
l pr
oper
ties
have
a v
arie
ty o
f ex
pens
es
asso
ciat
ed w
ith t
hem
(fr
om t
ax p
aym
ents
to
debt
ser
vice
to
mai
nten
ance
cos
ts),
this
is
a cr
itica
lly
impo
rtan
t is
sue
for
real
es
tate
de
velo
pers
.
With
out
an
inco
me-
prod
ucin
g de
velo
pmen
t op
tion
(typ
ical
ly h
ousi
ng o
r re
tail)
, th
e co
sts
asso
ciat
ed w
ith a
lon
g-te
rm b
uild
-out
sce
nario
ca
n be
pro
hibi
tivel
y hi
gh.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
19
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
• Op
port
unity
. In
add
ition
to
a fo
cus
on e
xist
ing
empl
oyer
s, t
he
deve
lopm
ent
shou
ld
build
on
ot
her
oppo
rtun
ities
in
th
e co
mm
unity
. Fo
r ex
ampl
e, li
nkag
es w
ith t
he c
olle
ges,
the
hos
pita
l, an
d ot
her
regi
onal
initi
ativ
es c
ould
pro
vide
a b
asis
for
pos
ition
ing
the
proj
ect.
1A
.6:
D
evel
op m
arke
ting
and
rec
ruit
men
t st
rate
gy.
Whi
le r
ecru
itmen
t of
ne
w b
usin
ess
is a
via
ble
optio
n, t
he c
ity s
houl
d fo
cus
on t
he s
ite a
s a
mea
ns
to
enco
urag
e th
e ex
pans
ion
of
exis
ting
busi
ness
es.
The
com
mer
cial
/indu
stria
l ce
nter
sho
uld
be v
iew
ed a
s a
way
to
crea
te a
“m
ove-
up”
oppo
rtun
ity
for
exis
ting
empl
oyer
s an
d th
eir
supp
lier
netw
ork.
O
nce
the
need
s of
ex
istin
g bu
sine
ss
have
be
en
met
, m
arke
ting
effo
rts
shou
ld fo
cus
on c
ompa
nies
in t
he in
dust
ries
outli
ned
in S
trat
egy
1C b
elow
.
• St
rate
gy.
Base
d on
the
rec
omm
enda
tions
of
the
spec
ific
plan
and
th
e ex
pans
ion
and
recr
uitm
ent
targ
ets
outli
ned
in t
his
plan
, th
e ci
ty a
nd/o
r th
e m
aste
r de
velo
per
shou
ld p
repa
re a
str
ateg
y fo
r m
arke
ting
the
sele
cted
si
te.
The
city
sh
ould
co
nsid
er
the
prep
arat
ion
of
mar
ketin
g m
ater
ials
, in
clud
ing
a br
ochu
re
and
web
site
or
web
page
on
the
city
’s e
xist
ing
site
, sp
ecifi
cally
for
the
pr
opos
ed d
evel
opm
ent.
Alth
ough
it
is m
uch
larg
er i
n sc
ale
(700
ac
res)
, th
e w
ebsi
te c
reat
ed b
y th
e Ci
ty o
f Tu
stin
, Ca
lifor
nia
for
the
Tust
in L
egac
y re
deve
lopm
ent
is a
goo
d ex
ampl
e of
how
thi
s ap
proa
ch c
ould
be
impl
emen
ted.
(htt
p://
ww
w.t
ustin
lega
cy.c
om/)
.
• Pr
omot
ion.
Prom
ote
the
site
cre
ative
ly. T
he d
evel
opm
ent
shou
ld b
e po
sitio
ned
as m
ore
than
ano
ther
ind
ustr
ial
park
. Th
e Tu
stin
Leg
acy
men
tione
d ab
ove
acco
mpl
ishe
s th
is t
hrou
gh it
s m
ixed-
use
appr
oach
, its
exc
elle
nt w
ebsi
te, a
nd it
s vis
ion
of a
mas
ter
plan
ned
prop
erty
.
Stra
tegy
1B
:
Con
cent
rate
on
the
need
s of
exi
stin
g bu
sine
sses
. In
the
con
text
of
the
priv
ate
sect
or,
a bu
sine
ss r
eten
tion
prog
ram
is li
ke t
he a
dage
tha
t sa
ys y
ou
mus
t at
tend
to
yo
ur
exis
ting
cust
omer
s fir
st.
If yo
u do
n’t
do
that
, yo
u
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
20
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
jeop
ardi
ze y
our
base
. Foc
usin
g on
exi
stin
g bu
sine
ss s
houl
d be
the
hea
rt o
f any
ec
onom
ic d
evel
opm
ent
prog
ram
. Th
e ED
A sh
ould
con
tinue
to
be a
n ac
tive
part
ner
in t
his
task
and
sho
uld
wor
k cl
osel
y w
ith t
he N
orth
field
Cha
mbe
r of
Co
mm
erce
to
ensu
re t
hat
effo
rts
are
com
plem
enta
ry.
Actio
ns:
1B
.1:
En
hanc
e bu
sine
ss r
eten
tion
and
exp
ansi
on (
BR
E) p
rogr
am.
Hav
ing
a cl
ear
unde
rsta
ndin
g of
the
bus
ines
ses
alre
ady
in t
he c
omm
unity
, in
ad
ditio
n to
kee
ping
tab
s on
new
loc
atio
ns,
is c
ritic
al t
o on
-goi
ng
econ
omic
de
velo
pmen
t ef
fort
s.
Crea
ting
form
al
mec
hani
sms
for
gath
erin
g in
form
atio
n on
a
com
pany
-by-
com
pany
ba
sis
is
reco
mm
ende
d, w
here
pos
sibl
e.
• In
vent
ory.
Mai
ntai
n in
vent
ory
of e
xist
ing
busi
ness
es a
nd a
vaila
ble
prop
ertie
s.
Publ
icly
av
aila
ble
busi
ness
re
cord
s,
such
as
ta
x re
cord
s, u
tility
hoo
kups
, an
d ow
ners
hip
tran
sfer
s, c
an b
e go
od
sour
ces
for
info
rmat
ion.
• Su
rvey
. A
BRE
prog
ram
has
tw
o ob
ject
ives
: to
det
erm
ine
whi
ch
com
pani
es a
re a
t ris
k of
lea
ving
the
com
mun
ity (
for
wha
teve
r re
ason
) an
d th
ose
that
are
exp
andi
ng. B
eing
abl
e to
iden
tify
thos
e ta
rget
s qu
ickl
y an
d ac
cura
tely
req
uire
s so
me
form
of s
urve
y. T
his
is d
iffer
ent
from
vis
itatio
ns,
whi
ch m
ay (
or m
ay n
ot)
gath
er t
hat
info
rmat
ion.
TI
P re
com
men
ds
an
annu
al
empl
oyer
su
rvey
ad
dres
sing
tho
se t
wo
ques
tions
spe
cific
ally
. Th
e su
rvey
cou
ld b
e co
nduc
ted
as a
pap
er s
urve
y or
via
the
Inte
rnet
. Th
e “V
alui
ng o
ur
Corp
orat
e N
eigh
bors
” on
-site
vis
itatio
n fo
rm c
urre
ntly
use
d by
the
ci
ty
prov
ides
a
star
ting
poin
t fo
r th
is
effo
rt.
How
ever
, co
nsid
erat
ion
shou
ld b
e gi
ven
to s
hort
enin
g th
e su
rvey
or
divi
ding
it
into
a s
erie
s of
sho
rter
sur
veys
to
faci
litat
e pa
rtic
ipat
ion.
• Vi
sita
tion.
The
ED
A’s
prop
osed
BR
E pr
ogra
m h
as a
tar
get
of 6
bu
sine
ss v
isits
per
yea
r. P
ullin
g in
add
ition
al r
esou
rces
for
the
se
a bi
rd in
the
han
d
The
expa
nsio
n an
d re
tent
ion
of
exis
ting
busi
ness
es
shou
ld
be
at
the
hear
t of
an
y ec
onom
ic
deve
lopm
ent
stra
tegy
. Ex
istin
g bu
sine
sses
fo
rm
the
back
bone
of
a
thriv
ing
econ
omy.
Th
ey
typi
cally
re
pres
ent
the
best
op
port
unity
for
inc
reas
ing
the
empl
oym
ent
and
tax
base
of
a
com
mun
ity
and
the
grea
test
ec
onom
ic t
hrea
t if
they
clo
se o
r re
loca
te.
But
loca
l fir
ms
are
ofte
n ov
erlo
oked
in
a
com
mun
ity's
en
thus
iasm
to
re
crui
t ne
w,
head
line-
gene
ratin
g bu
sine
sses
.
Giv
en t
he f
ierc
ely
com
petit
ive
envi
ronm
ent
for
busi
ness
att
ract
ion
and
the
myr
iad
of i
ssue
s fa
cing
mos
t co
mm
uniti
es w
ith r
egar
d to
the
re
crui
tmen
t of
ne
w
busi
ness
, bu
sine
ss
rete
ntio
n sh
ould
be
a
base
line
activ
ity
for
econ
omic
dev
elop
men
t or
gani
zatio
ns.
In o
ther
w
ords
, al
l ot
her
initi
ativ
es,
incl
udin
g bu
sine
ss
recr
uitm
ent,
sho
uld
be c
onsi
dere
d in
lig
ht o
f th
eir
abili
ty
to
com
plem
ent
and
supp
ort
the
exis
ting
busi
ness
net
wor
k.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
21
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
visi
ts,
such
as
EDA
mem
bers
, ch
ambe
r of
ficia
ls (
unde
r th
e G
row
M
inne
sota
effo
rt),
and
Amba
ssad
ors,
cou
ld a
llow
thi
s ta
rget
to
be
grea
tly e
xpan
ded.
The
pos
t-vi
sit
proc
edur
es o
utlin
ed i
n th
e BR
E w
orkp
lan
(dat
ed J
une
6, 2
005)
are
an
impo
rtan
t pa
rt o
f th
e pr
oces
s. V
isita
tions
sho
uld,
how
ever
, se
rve
a sp
ecifi
c pu
rpos
e.
That
pur
pose
mus
t lin
k to
the
nee
ds o
f the
com
pany
. Tho
se n
eeds
ca
n re
late
to
expa
nsio
n or
to
the
abili
ty t
o op
erat
e in
Nor
thfie
ld.
• Fo
rum
. Pr
ovid
e op
port
uniti
es
for
loca
l bu
sine
sses
to
m
eet
regu
larly
with
eco
nom
ic a
nd c
omm
unity
dev
elop
men
t st
aff.
The
purp
ose
of t
hese
mee
tings
is
sim
ilar
to t
hat
of t
he e
mpl
oyer
su
rvey
, bu
t th
e fa
ce-t
o-fa
ce a
ppro
ach
ofte
n st
imul
ates
dis
cuss
ion
that
a s
urve
y ca
nnot
. Th
is c
ould
be
acco
mpl
ishe
d by
hol
ding
qu
arte
rly fo
rum
s or
in c
onju
nctio
n w
ith a
n ex
istin
g ev
ent,
suc
h as
is
typ
ical
ly o
ffere
d by
loca
l cha
mbe
rs o
f com
mer
ce.
• Be
nchm
arkin
g. B
ench
mar
king
can
pro
vide
an
impo
rtan
t so
urce
of
info
rmat
ion
for
econ
omic
dev
elop
men
t pr
ogra
ms,
par
ticul
arly
with
re
gard
to
the
iden
tific
atio
n of
str
ateg
ies
for
busi
ness
ret
entio
n an
d re
crui
tmen
t. C
omm
uniti
es o
r re
gion
s w
ith s
imila
r ec
onom
ic
cond
ition
s sh
ould
be
sele
cted
. If
poss
ible
, lo
cal
lead
ers
shou
ld
sche
dule
at
leas
t th
ree
visi
ts t
o be
nchm
ark
com
mun
ities
ann
ually
.
• In
terv
entio
n.
Nor
thfie
ld
shou
ld
deve
lop
a “r
apid
re
spon
se”
stra
tegy
for
deal
ing
with
pot
entia
l lay
offs
or
plan
t cl
osur
es.
Und
er
the
Fede
ral
Wor
ker
Adju
stm
ent
and
Ret
rain
ing
Not
ifica
tion
Act
(WAR
N)
of 1
989,
com
pani
es w
ith 1
00 o
r m
ore
empl
oyee
s m
ust
notif
y lo
cal g
over
nmen
ts a
nd s
tate
wor
kfor
ce o
rgan
izat
ions
abo
ut
plan
t cl
osin
gs o
r m
ass
layo
ffs a
t le
ast
60 d
ays
in a
dvan
ce o
f th
e ev
ent.
How
ever
, at
thi
s po
int,
it
is f
requ
ently
too
lat
e to
do
anyt
hing
. W
hile
Nor
thfie
ld h
as f
ew 1
00+
em
ploy
ers,
the
city
’s
BRE
prog
ram
w
ould
st
ill
bene
fit
from
id
entif
ying
“a
t-ris
k”
com
pani
es a
nd d
evel
opin
g an
agg
ress
ive
inte
rven
tion
stra
tegy
.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
22
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
As p
art
of t
his
effo
rt,
the
EDA
shou
ld b
e aw
are
of t
he t
ools
av
aila
ble
to h
elp
aver
t su
ch a
ctio
ns o
r am
elio
rate
the
ir im
pact
. Ex
ampl
es o
f the
se t
ools
incl
ude:
– U
nder
stan
ding
the
rol
e of
fin
anci
al t
ools
, su
ch a
s Em
ploy
ee
Stoc
k O
wne
rshi
p Pr
ogra
ms
(ESO
Ps).
– Id
entif
ying
co
mpa
nies
w
ho
can
bene
fit
from
cu
stom
ized
as
sist
ance
, su
ch
as
the
man
ufac
turin
g m
oder
niza
tion
serv
ices
offe
red
thro
ugh
the
U.S
. D
epar
tmen
t of
Com
mer
ce's
M
anuf
actu
ring
Exte
nsio
n Pa
rtne
rshi
p (M
EP) p
rogr
am.
– In
the
eve
nt o
f a
layo
ff or
pla
nt c
losi
ng,
help
ing
to c
oord
inat
e se
rvic
es fo
r af
fect
ed w
orke
rs, i
nclu
ding
re-
trai
ning
and
car
eer
coun
selin
g.
To b
e ef
fect
ive, i
nter
vent
ion
mus
t oc
cur
early
. As
such
, thi
s st
rate
gy
relie
s he
avily
on
the
info
rmat
ion-
gath
erin
g st
eps
outli
ned
abov
e.
1B
.2:
Su
ppor
t sm
all
busi
ness
dev
elop
men
t. P
rom
otin
g an
d en
surin
g th
at
smal
l bus
ines
ses
are
conn
ecte
d w
ith a
vaila
ble
tech
nica
l and
fin
anci
al
assi
stan
ce i
s an
app
ropr
iate
par
t of
a b
usin
ess
rete
ntio
n pr
ogra
m.
This
tas
k sh
ould
be
led
by t
he N
orth
field
Ent
erpr
ise
Cent
er (
NEC
), w
hich
has
rec
ently
bee
n ce
rtifi
ed a
s pa
rt o
f the
sta
te’s
sm
all b
usin
ess
deve
lopm
ent
cent
er n
etw
ork.
• To
ols.
In
addi
tion
to o
fferin
g bu
sine
ss p
lan
assi
stan
ce,
the
NEC
sh
ould
pro
mot
e th
e av
aila
ble
prog
ram
s fo
r sm
all b
usin
esse
s. T
his
coul
d be
acc
ompl
ishe
d by
pro
vidi
ng l
inks
on
the
NEC
web
site
to
stat
e pr
ogra
ms
(suc
h as
the
Sm
all
Busi
ness
Dev
elop
men
t Lo
an
Prog
ram
offe
red
by t
he M
inne
sota
Dep
artm
ent
of E
mpl
oym
ent
and
Econ
omic
Dev
elop
men
t) o
r by
pro
vidi
ng f
act
shee
ts o
n ar
eas
of i
nter
est.
Exa
mpl
es i
nclu
de h
ow t
o ge
t on
the
sta
te’s
ven
dor
list,
how
to
part
icip
ate
in e
xpor
t tr
ade
even
ts, a
nd h
ow t
o im
prov
e bu
sine
ss p
roce
sses
.
smal
l bu
sines
s st
atis
tics
Num
erou
s st
udie
s ha
ve
high
light
ed
the
impo
rtan
t ro
le t
hat
smal
l bus
ines
ses
play
in t
he
natio
n’s
econ
omy.
Acc
ordi
ng t
o da
ta c
ompi
led
by
the
U.S
. Sm
all
Busi
ness
Ad
min
istr
atio
n,
near
ly 2
1 m
illio
n w
orke
rs w
ere
empl
oyed
by
firm
s w
ith f
ewer
tha
n 20
em
ploy
ees
in 2
003.
Th
e ro
ughl
y 5.
2 m
illio
n es
tabl
ishm
ents
in
this
cl
ass
size
rep
rese
nted
nea
rly t
hree
-qua
rter
s of
al
l em
ploy
ers
durin
g th
e sa
me
perio
d.
Sele
cted
Sm
all B
usin
ess
Stat
isti
cs,
2003
Empl
oym
ent
Size
of
Firm
%
of
Tota
l Es
tabl
ishm
ents
%
of
Tota
l Em
ploy
ees
<20
72
%
18%
<
50
78%
29
%
<10
0 81
%
36%
<
500
86%
51
%
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
23
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
• N
etw
orkin
g. E
stab
lish
a re
gula
r m
eetin
g sc
hedu
le,
such
as
a qu
arte
rly b
usin
ess
and
indu
stry
mee
ting
host
ed jo
intly
by
the
loca
l ch
ambe
r or
tra
de a
ssoc
iatio
n, w
here
sm
all b
usin
ess
owne
rs c
an
disc
uss
issu
es o
n a
topi
cal
basi
s (s
uch
as w
orkf
orce
, su
pplie
r ne
twor
ks,
star
t-up
re
sour
ces)
. Jo
int
spon
sors
hip
of
exis
ting
even
ts h
eld
by o
rgan
izat
ions
suc
h as
the
NEC
and
the
Nor
thfie
ld
Cham
ber
of
Com
mer
ce
coul
d ac
com
plis
h th
is
task
. Th
ough
t sh
ould
be
give
n to
pro
vidi
ng s
uppo
rt o
n a
regi
onal
bas
is a
nd t
he
rela
tions
hip
with
ent
repr
eneu
rshi
p. (
See
Stra
tegy
3D
for
mor
e on
en
trep
rene
ursh
ip.)
• Ba
rrie
rs.
Taki
ng
step
s to
en
sure
th
at
loca
l go
vern
men
ts
are
“bus
ines
s-fr
iend
ly”
can
go
a lo
ng
way
to
en
hanc
ing
the
envi
ronm
ent
for
smal
l bus
ines
s ow
ners
. Thi
s co
uld
incl
ude:
– Co
nduc
ting
a re
view
of
deve
lopm
ent
regu
latio
ns,
ordi
nanc
es
and
appr
oval
pro
cess
es t
o en
sure
tha
t th
ey d
o no
t po
se a
n un
due
burd
en o
n sm
all b
usin
esse
s.
– Ap
poin
ting
a sm
all
busi
ness
om
buds
man
to
serv
e as
the
pr
imar
y po
int
of c
onta
ct f
or n
ew a
nd s
mal
l bu
sine
ss.
This
pe
rson
w
ould
se
rve
as
a lia
ison
be
twee
n th
e bu
sine
ss
com
mun
ity a
nd r
elev
ant
city
dep
artm
ents
and
com
mis
sion
s.
• Ca
pita
l. W
orki
ng w
ith t
he l
ocal
fin
anci
al c
omm
unity
to
impr
ove
acce
ss t
o ca
pita
l sh
ould
be
a to
p pr
iori
ty o
f bu
sine
ss r
eten
tion
and
expa
nsio
n pr
ogra
ms.
Exa
mpl
es c
ould
incl
ude
the
form
atio
n of
a
capi
tal
netw
ork
(see
box
), as
wel
l as
enc
oura
ging
new
len
ding
m
odel
s in
con
junc
tion
with
ban
ks t
o m
eet
the
tech
nolo
gy n
eeds
of
busi
ness
es.
Such
m
odel
s w
ould
pr
ovid
e lo
ans
to
com
pani
es
seek
ing
to
impl
emen
t ne
w
tech
nolo
gy.
As
part
of
th
is
wor
k,
cont
acts
sho
uld
be e
stab
lishe
d w
ith t
he a
ngel
and
ven
ture
cap
ital
com
mun
ity n
atio
nally
, as
wel
l as
at t
he s
tate
and
reg
iona
l lev
el.
definit
ion:
CA
PITA
L N
ETW
OR
KS
Capi
tal
netw
orks
are
an
impo
rtan
t pa
rt o
f sm
all
busi
ness
dev
elop
men
t. T
hey
vary
from
an
info
rmal
gr
oup
of p
oten
tial l
ende
rs –
incl
udin
g lo
cal b
anks
, fo
unda
tions
, an
d in
divi
dual
inve
stor
s –
to a
hig
hly
form
al, f
eder
ally
regu
late
d in
vest
men
t co
nsor
tium
. At
all
leve
ls,
how
ever
, th
eir
purp
ose
is t
o in
crea
se
the
flow
of
capi
tal t
o lo
cal b
usin
esse
s w
ho d
o no
t re
adily
mee
t th
e cr
iteria
of
trad
ition
al le
ndin
g. A
s a
resu
lt,
capi
tal
netw
orks
ty
pica
lly
enco
urag
e fle
xibl
e ra
tes
for
loan
s,
or,
in
the
case
of
in
vest
men
t, a
wid
e ra
nge
of i
ndire
ct a
ssis
tanc
e (in
clud
ing
man
agem
ent
expe
rtis
e).
The
form
atio
n of
a c
apita
l net
wor
k co
nsis
ts o
f so
me
of t
he fo
llow
ing:
•
iden
tifyi
ng p
oten
tial a
ngel
inve
stor
s •
linki
ng w
ith e
xist
ing
loan
and
inve
stm
ent
fund
s (s
uch
as S
outh
ern
Min
neso
ta In
itiat
ive
Foun
datio
n)
• en
fran
chis
ing
exis
ting
lend
ers
in t
he v
alue
of
non-
trad
ition
al in
vest
men
t (b
anks
and
REI
Ts)
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
24
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
• Le
vera
ge fu
nds.
Ass
ist
priv
ate
com
pani
es in
se
curin
g go
vern
men
t fu
nds
rela
tive
to
inno
vatio
n,
incl
udin
g th
e Sm
all
Busi
ness
In
nova
tive
Res
earc
h or
SB
IR
prog
ram
. Id
entif
y lo
cal
reci
pien
ts o
f su
ch a
war
ds t
o le
arn
mor
e ab
out
the
cons
trai
nts
face
d in
co
mpe
ting.
Inf
orm
atio
n on
aw
ard
reci
pien
ts
and
othe
r re
sour
ces
is a
vaila
ble
from
the
Sm
all
Busi
ness
Ad
min
istr
atio
n’s
web
site
. (h
ttp:
//w
ww
.sba
.gov
/).
Stra
tegy
1C
:
Impl
emen
t a
targ
eted
ind
ustr
y re
crui
tmen
t st
rate
gy.
The
EDA
shou
ld
unde
rtak
e a
busi
ness
re
crui
tmen
t ca
mpa
ign
focu
sed
on t
he t
arge
t in
dust
ries
outli
ned
in
this
re
port
, w
ith
an
emph
asis
on
th
e “n
iche
op
port
uniti
es”
iden
tifie
d. C
onsi
dera
tion
mus
t be
giv
en,
how
ever
, to
the
land
ava
ilabi
lity
issu
es d
iscu
ssed
abo
ve.
Ac
tions
:
1C
.1:
B
uild
aw
aren
ess
amon
g de
cisi
on-m
aker
s in
ta
rget
in
dust
ries
. Th
e ED
A sh
ould
in
itiat
e a
mar
ketin
g ca
mpa
ign
desi
gned
ar
ound
th
e ta
rget
ed in
dust
ry s
ecto
rs.
• Da
taba
se.
Dev
elop
and
mai
ntai
n a
data
base
of
com
pani
es in
eac
h ta
rget
indu
stry
.
• M
ail
cam
paig
n. U
sing
the
se d
atab
ases
, th
e ED
A sh
ould
initi
ate
a di
rect
mai
l pro
gram
to
com
pani
es
in
each
ta
rget
se
ctor
. Th
e m
ailin
gs
wou
ld
cons
ist
of
a on
e-pa
ge
mar
ketin
g le
tter
(s
ee
box)
de
sign
ed
spec
ifica
lly
for
each
ta
rget
in
dust
ry
that
Max
imum
leng
th o
f 1
pag
e D
ate
Cont
act
Title
Co
mpa
ny
Addr
ess_
1 Ad
dres
s_2
City
, Sta
te Z
IP
Dea
r [N
ame]
:
Nor
thfie
ld i
s a
prem
ier
loca
tion
for
the
[INSE
RT
TAR
GET
] in
dust
ry.
With
an
abun
danc
e of
sk
illed
wor
kers
and
pro
xim
ity t
o gr
owin
g m
arke
ts,
the
city
has
bec
ome
a si
gnifi
cant
for
ce in
th
e re
gion
. [Re
st o
f par
agra
ph in
clud
es s
tatis
tics
that
sho
w s
tren
gth
of in
dust
ry in
reg
ion
or
stat
e de
pend
ing
on a
vaila
bilit
y of
dat
a. E
xam
ples
incl
ude
indu
stry
em
ploy
men
t an
d gr
owth
, w
age
rate
s, r
ecen
t loc
atio
n de
cisi
ons,
pro
duct
ivity
for
mfg
. wor
kers
, exp
ort t
rend
s.]
As a
com
petit
or in
the
[IN
SER
T TA
RG
ET]
field
, you
too
will
find
our
com
mun
ity t
o be
an
idea
l si
te t
o lo
cate
ope
ratio
ns.
If yo
ur c
ompa
ny is
con
side
ring
an e
xpan
sion
of o
pera
tions
, I w
ould
en
cour
age
you
to lo
ok a
t w
hat
Nor
thfie
ld h
as t
o of
fer.
Som
e of
the
key
fact
ors
abou
t ou
r ci
ty
that
com
pani
es fi
nd a
ttra
ctiv
e in
clud
e:
• bu
llete
d lis
t hi
ghlig
htin
g ar
ea’s
adv
anta
ges
in k
ey s
ite s
elec
tion
fact
ors,
suc
h as
acc
ess
to m
arke
ts, t
rans
port
atio
n, la
bor
avai
labi
lity,
cos
t of b
usin
ess,
ava
ilabl
e in
cent
ives,
etc
.
I will
be
happ
y to
pre
pare
a s
ite lo
catio
n co
mpa
rison
and
ince
ntiv
e pr
opos
al fo
r yo
ur s
peci
fic
proj
ect.
For
mor
e in
form
atio
n, f
ax t
his
lett
er t
o xx
x or
con
tact
me
dire
ctly
xxx
or
via
e-m
ail
at x
xx. I
look
forw
ard
to h
earin
g fr
om y
ou.
Sinc
erel
y,
Nam
e Ti
tle
P.S.
- Pl
ease
tak
e a
mom
ent
to v
isit
our
web
site
at
ww
w.c
i.nor
thfie
ld.m
n.us
/
I
wou
ld li
ke m
ore
info
rmat
ion
abou
t N
orth
field
Pl
ease
fax
this
lett
er t
o th
e N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
at
507.
645.
xxxx
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
25
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
high
light
s th
e ad
vant
ages
of a
Nor
thfie
ld lo
catio
n. M
ailin
gs s
houl
d oc
cur
mon
thly
and
con
tinue
for
at le
ast
six
mon
ths.
• Fo
llow
-up.
D
irect
m
ail
cam
paig
ns
shou
ld
be
follo
wed
up
w
ith
appo
intm
ent
sett
ing
cam
paig
ns t
o in
crea
se e
ffect
iven
ess.
The
pu
rpos
e of
the
se c
alls
is t
o 1)
iden
tify
com
pani
es w
ith e
xpan
sion
pl
ans,
and
2)
asse
ss t
heir
inte
rest
in N
orth
field
as
a lo
catio
n fo
r ex
pans
ion.
Thi
s te
leph
one
cam
paig
n ca
n be
con
duct
ed b
y st
aff.
How
ever
, gi
ven
the
num
ber
of c
alls
req
uire
d to
con
duct
suc
h ca
mpa
igns
, us
e of
a s
ervi
ce a
genc
y w
ith e
cono
mic
dev
elop
men
t ap
poin
tmen
t-se
ttin
g ex
perie
nce
may
be
pref
erab
le.
• Ca
ll tr
ips.
Bas
ed o
n th
e re
sults
of
the
dire
ct m
ail a
nd t
elep
hone
ca
mpa
igns
, th
e ED
A sh
ould
con
duct
fou
r ca
ll tr
ips
per
year
(on
e ea
ch q
uart
er)
to r
egio
ns w
here
indu
stry
con
cent
ratio
n is
hig
hest
. Th
ese
trip
s ca
n be
con
duct
ed s
epar
atel
y or
in
conj
unct
ion
with
tr
ade
show
s or
oth
er e
vent
s. W
here
app
ropr
iate
, in
clud
e ar
ea
busi
ness
lead
ers
on t
hese
trip
s.
• In
tellig
ence
. Th
e ED
A sh
ould
co
mpi
le
and
mai
ntai
n re
sour
ce
info
rmat
ion
for
each
tar
get
indu
stry
sec
tor.
Thi
s w
ould
inc
lude
id
entif
ying
as
soci
atio
ns
for
each
in
dust
ry
sect
or
as
wel
l as
fo
llow
ing
indu
stry
tr
ends
by
m
onito
ring
trad
e pu
blic
atio
ns
or
purc
hasi
ng in
dust
ry d
ata
and
repo
rts
from
priv
ate
sour
ces,
suc
h as
H
oove
r’s,
Econ
omy.
com
, or
re
leva
nt
trad
e as
soci
atio
ns.
Part
icip
atio
n in
ind
ustr
y tr
ade
even
ts (
trad
e sh
ows)
sho
uld
be
part
of
this
effo
rt,
as i
t pr
ovid
es a
mea
ns f
or i
ncre
asin
g th
e re
gion
’s e
xpos
ure
as w
ell a
s st
ayin
g cu
rren
t on
indu
stry
nee
ds.
• M
etric
s. T
he E
DA
shou
ld t
rack
the
suc
cess
of t
he t
arge
t in
dust
ry
cam
paig
n us
ing
a co
ntac
t m
anag
emen
t sy
stem
. Th
is
syst
em
shou
ld
be
flexi
ble
enou
gh
to
allo
w
staf
f to
ev
alua
te
the
effe
ctiv
enes
s of
eac
h m
arke
ting
chan
nel (
mai
l-out
s, t
elem
arke
ting,
tr
ade
even
ts)
and
adju
st m
arke
ting
activ
ities
acc
ordi
ngly
. Si
mpl
e
keep
ing
scor
e
Man
y co
mm
uniti
es h
ave
impl
emen
ted
a po
int-
base
d sy
stem
for
aw
ardi
ng in
cent
ives
. U
nder
su
ch a
s sy
stem
, de
velo
pmen
t pr
opos
als
are
awar
ded
poin
ts f
or t
heir
perf
orm
ance
alo
ng
spec
ific
crite
ria.
In
addi
tion
to
trad
ition
al
econ
omic
dev
elop
men
t m
easu
res,
suc
h as
job
crea
tion,
ca
pita
l in
vest
men
t,
and
wag
es,
cons
ider
atio
n is
inc
reas
ingl
y be
ing
give
n to
co
nfor
man
ce w
ith c
omm
unity
goa
ls,
such
as
use
of
gree
n bu
ildin
g m
ater
ials
an
d pr
oces
ses,
co
mpl
ianc
e w
ith
neig
hbor
hood
pl
ans,
an
d pr
ovis
ion
of
affo
rdab
le
hous
ing.
Th
ese
crite
ria
are
typi
cally
ba
sed
on
obje
ctiv
es
and
prin
cipl
es
outli
ned
in
com
preh
ensi
ve
plan
s or
ot
her
sign
ifica
nt
plan
ning
effo
rts.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
26
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
data
base
s ca
n be
est
ablis
hed
for
this
pur
pose
usi
ng o
ff-th
e-sh
elf
soft
war
e, s
uch
as E
xcel
or
Out
look
. Cu
stom
ized
sof
twar
e is
als
o av
aila
ble,
suc
h as
Pro
-Act
ive
for
Econ
omic
Dev
elop
men
t:
http
://w
ww
.pro
activ
e-is
.com
/htm
l/act
fore
d.ht
ml.
1C
.2:
B
uild
aw
aren
ess
amon
g co
rpor
ate
site
sel
ecto
rs.
Man
y bu
sine
sses
(m
ediu
m t
o la
rge
mar
ket)
hire
site
con
sulta
nts
to a
ssis
t in
the
ir ev
alua
tion
of p
oten
tial
expa
nsio
n si
tes.
The
ED
A sh
ould
cre
ate
a da
taba
se o
f th
ese
cons
ulta
nts,
tar
get
them
thr
ough
dire
ct m
arke
ting
and
a vi
sita
tion
prog
ram
, an
d in
vite
the
m t
o th
e ci
ty t
o se
e sp
ecifi
c pr
ojec
ts.
• Da
taba
se.
Upd
ate
and
mai
ntai
n a
data
base
of
site
con
sulta
nts.
(P
rovid
ed b
y TI
P St
rate
gies
und
er s
epar
ate
cove
r.)
• In
form
atio
n. M
aint
ain
and
upda
te in
form
atio
n ty
pica
lly o
f in
tere
st
to
site
se
lect
ors
and
othe
rs.
To
the
exte
nt
poss
ible
, th
is
info
rmat
ion
shou
ld b
e m
ade
avai
labl
e vi
a th
e ci
ty’s
web
site
. (A
co
mpr
ehen
sive
mat
rix o
f su
ch d
ata
stan
dard
s is
ava
ilabl
e fr
om
the
Inte
rnat
iona
l Ec
onom
ic
Deve
lopm
ent
Coun
cil’s
w
ebsi
te
http
://w
ww
.iedc
onlin
e.or
g)
• Le
tter
ca
mpa
ign.
In
itiat
e a
mon
thly
si
te
cons
ulta
nt
lett
er
cam
paig
n us
ing
mat
eria
l sp
ecifi
cally
des
igne
d fo
r th
is p
urpo
se.
The
lett
er s
houl
d hi
ghlig
ht a
diff
eren
t op
port
unity
eac
h m
onth
.
• Vi
sita
tion
prog
ram
. To
the
ext
ent
feas
ible
, ED
A m
embe
rs a
nd/o
r ci
ty s
taff
shou
ld c
all o
n si
te c
onsu
ltant
s in
the
Tw
in C
ities
as
wel
l as
oth
er m
ajor
met
ropo
litan
are
as (
Chic
ago,
Atla
nta,
Dal
las)
. W
hile
a fo
rmal
pro
gram
of v
isits
(i.e
., qu
arte
rly)
is m
ost
effe
ctiv
e,
reso
urce
s m
ay li
mit
this
act
ion
to v
isits
mad
e in
con
junc
tion
with
at
tend
ance
at
trad
e sh
ows
or o
ther
eve
nts.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
27
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
• Ev
ent.
The
EDA
shou
ld c
onsi
der
hold
ing
a “d
evel
oper
’s d
ay”
even
t in
N
orth
field
fo
r si
te
cons
ulta
nts
and
regi
onal
in
dust
rial
and
com
mer
cial
bro
kers
. Th
ese
even
ts s
erve
mul
tiple
pur
pose
s. T
hey
rais
e th
e pr
ofile
of
th
e co
mm
unity
by
sh
owca
sing
de
sira
ble
deve
lopm
ent
oppo
rtun
ities
. Th
ey b
ring
fres
h id
eas
to N
orth
field
. An
d th
ey c
reat
e co
nnec
tions
with
inve
stor
s an
d de
velo
pers
in t
he
regi
on.
This
is a
n am
bitio
us u
nder
taki
ng a
nd s
houl
d be
del
ayed
to
the
latt
er s
tage
s of
the
pla
n’s
impl
emen
tatio
n.
1C
.3:
Es
tabl
ish
wri
tten
ince
ntiv
es p
olic
y . T
he E
DA
shou
ld d
evel
op a
form
al
ince
ntiv
es p
olic
y th
at r
efle
cts
the
goal
s ou
tline
d in
thi
s pl
an.
This
po
licy
shou
ld p
rovi
de c
lear
gui
danc
e on
the
sta
ndar
ds t
hat
mus
t be
m
et t
o qu
alify
for
inc
entiv
es.
As a
gen
eral
gui
delin
e, t
he i
ncen
tive
polic
y sh
ould
em
phas
ize
inve
stm
ent
in a
dditi
on t
o “jo
bs c
reat
ed.”
Inve
stm
ent
shou
ld
be
mea
sure
d by
di
rect
ca
pita
l in
vest
men
t (m
achi
nery
an
d eq
uipm
ent,
bu
ildin
gs,
and
aggr
egat
e pa
yrol
l).
Emph
asis
sho
uld
be p
lace
d on
em
ploy
ers
that
cre
ate
high
er w
age
jobs
(i.
e.,
som
e pe
rcen
tage
ab
ove
the
med
ian
wag
e fo
r th
e re
gion
). “C
law
back
” pr
ovis
ions
, i.e
., th
ose
cond
ition
s un
der
whi
ch a
n in
cent
ive
wou
ld b
e w
ithdr
awn,
sho
uld
be c
lear
ly s
tate
d.
Stra
tegy
1D
:
Rai
se a
war
enes
s of
Nor
thfie
ld i
n th
e re
gion
. In
add
ition
to
the
broa
der
targ
et r
ecru
itmen
t ef
fort
s de
scrib
ed a
bove
, m
arke
ting
shou
ld a
lso
focu
s on
bu
ildin
g re
gion
al a
war
enes
s. T
he p
urpo
se o
f thi
s ap
proa
ch is
to
rais
e th
e ci
ty’s
pr
ofile
in t
he r
egio
n an
d po
sitio
n it
to c
aptu
re fu
ture
bus
ines
s ex
pans
ion
out
of
the
Twin
Citi
es r
egio
n.
Ac
tions
:
1D
.1:
Dev
elop
med
ia s
trat
egy.
Dev
elop
a m
edia
str
ateg
y sp
ecifi
cally
for
ec
onom
ic d
evel
opm
ent
that
foc
uses
on
subm
ittin
g st
orie
s an
d pr
ess
rele
ases
to
the
loca
l and
reg
iona
l med
ia o
n a
regu
lar
basi
s (s
ee b
ox).
med
ia r
elat
ions
Reg
ular
con
tact
with
loca
l and
reg
iona
l med
ia c
an
gene
rate
inte
rest
in t
he c
omm
unity
and
rai
se it
s ov
eral
l pr
ofile
. Th
e in
clus
ion
of
smal
ler
com
mun
ities
in v
ario
us “
best
of”
lists
is o
ften
the
re
sult
of t
his
kind
of m
arke
ting.
A pr
ess
kit
shou
ld
be
deve
lope
d to
pr
omot
e N
orth
field
’s
econ
omic
de
velo
pmen
t op
port
uniti
es.
Amon
g th
e m
ater
ials
to
be in
clud
ed in
the
pre
ss k
it ar
e:
Co
ver
lett
er t
o an
swer
spe
cific
que
stio
ns o
r ad
dres
s sp
ecifi
c to
pics
the
writ
er is
cov
erin
g,
as w
ell a
s of
ferin
g to
put
the
writ
er in
tou
ch
with
pot
entia
l int
ervi
ewee
s.
Fa
ct s
heet
abo
ut t
he a
rea,
inc
ludi
ng l
ist
of
maj
or e
mpl
oyer
s, u
niqu
e fe
atur
es o
f the
are
a,
phot
ogra
phs,
and
a li
stin
g of
new
exp
ansi
ons
and
loca
tions
, if a
ny.
Co
pies
of
ot
her
artic
les
that
ha
ve
been
pu
blis
hed
abou
t th
e re
gion
.
Dev
elop
a
list
of
repo
rter
s w
ith
rele
vant
pu
blic
atio
ns a
nd c
onta
ct t
hem
to
dete
rmin
e th
e ty
pes
of s
torie
s th
ey a
re in
tere
sted
in.
Base
d on
th
ese
conv
ersa
tions
, pr
ovid
e pr
ess
rele
ases
on
a re
gula
r ba
sis.
Pre
ss r
elea
ses
shou
ld b
e fo
cuse
d on
a p
artic
ular
eve
nt o
r th
e re
leas
e of
a n
ew
repo
rt o
r in
dica
tor
abou
t th
e ar
ea.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
28
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
1D
.2:
Enha
nce
Nor
thfie
ld
Cha
mbe
r’s
Amba
ssad
or
effo
rts.
Ex
ecut
ives
, m
anag
ers,
and
oth
ers
in l
ocal
firm
s of
ten
trav
el t
o m
eetin
gs w
ith
prof
essi
onal
s fr
om o
ther
firm
s. T
hese
ind
ivid
uals
can
ser
ve a
s yo
ur
best
mar
ketin
g ch
anne
l. Th
e pr
ogra
m w
ould
hav
e a
two-
fold
pur
pose
: 1)
bui
ld a
n aw
aren
ess
of t
he c
omm
unity
’s s
tren
gths
am
ong
area
bu
sine
ss e
xecu
tives
, an
d 2)
pro
vide
info
rmat
ion
for
allo
win
g th
em t
o sp
read
a
mor
e po
sitiv
e im
age
of
the
regi
on
in
thei
r bu
sine
ss
rela
tions
hips
.
• As
sem
ble
cand
idat
es. I
dent
ify b
usin
ess
lead
ers
mos
t lik
ely
to in
fluen
ce
deci
sion
m
aker
s an
d in
vite
them
to
es
tabl
ish
a No
rthf
ield
Amba
ssad
ors
prog
ram
. Th
e Am
bass
ador
s Co
mm
ittee
of
th
e N
orth
field
Cha
mbe
r of
Com
mer
ce c
ould
ser
ve a
s a
star
ting
poin
t fo
r th
is t
ask.
In a
dditi
on t
o pr
omot
ing
the
city
dur
ing
the
cour
se o
f th
eir
busi
ness
inte
ract
ions
, thi
s gr
oup
coul
d be
give
n a
spec
ific
char
ge, s
uch
as m
onito
ring
tren
ds in
tar
get
indu
strie
s. A
mba
ssad
ors
coul
d al
so b
e in
vited
to p
artic
ipat
e in
pro
spec
t vis
its.
• En
gage
. Mee
t re
gula
rly w
ith t
he A
mba
ssad
ors
keep
ing
them
up
to
date
on
cu
rren
t in
itiat
ives
, pr
ogre
ss,
and
honi
ng
the
city
’s
mar
ketin
g m
essa
ge.
Cons
ider
cr
eatin
g a
mec
hani
sm
for
the
Amba
ssad
ors
to r
efer
pro
spec
t le
ads.
• Pr
ofile
. Cr
eate
a b
rief p
rofil
e to
utin
g th
e re
gion
’s p
ositi
ve a
spec
ts
to b
e us
ed b
y th
e Am
bass
ador
s an
d ot
her
area
bus
ines
s le
ader
s.
1D
.3:
Lev
erag
e co
nfer
ence
s an
d ne
twor
king
op
port
unit
ies.
Lo
cal
orga
niza
tions
spo
nsor
a w
ide
rang
e of
eve
nts.
Pos
ting
thes
e to
a jo
int
cale
ndar
ca
n ke
ep
stak
ehol
ders
in
form
ed
and
enco
urag
e gr
eate
r pa
rtic
ipat
ion.
The
cal
enda
r on
the
city
’s w
ebsi
te c
ould
be
used
for
this
pu
rpos
e, w
ith li
nks
to t
he c
alen
dar
from
rel
evan
t or
gani
zatio
ns,
such
as
the
Nor
thfie
ld C
ham
ber
of C
omm
erce
, th
e N
orth
field
Ent
erpr
ise
Cent
er,
and
the
colle
ges.
The
ED
A an
d ot
her
city
lea
ders
sho
uld
iden
tify
rele
vant
org
aniz
atio
ns (
such
as
regi
onal
cha
mbe
rs,
indu
stry
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
29
OPP
OR
TUN
ITY
1:
DIV
ERSI
FYIN
G T
HE
ECO
NO
MIC
BA
SE
trad
e as
soci
atio
ns)
and
even
ts
with
in
the
regi
on
in
whi
ch
to
part
icip
ate.
This
tas
k al
so in
clud
es t
he p
rom
otio
n of
Nor
thfie
ld e
vent
s —
whe
ther
ho
sted
by
the
city
, th
e co
llege
s or
oth
er o
rgan
izat
ions
— o
n a
regi
onal
bas
is.
Whe
n fe
asib
le,
the
EDA
and
othe
rs s
houl
d co
nsid
er
host
ing
conf
eren
ces
or a
rran
ging
net
wor
king
opp
ortu
nitie
s on
are
as o
f co
ncer
n to
bus
ines
ses
in t
he r
egio
n.
Stra
tegy
1E:
Ex
plor
e op
tions
for
lev
erag
ing
exis
ting
fiber
net
wor
k . T
he c
olle
ges’
inst
alla
tion
of f
iber
to
allo
w c
onne
ctio
ns t
o In
tern
et2
pres
ents
an
oppo
rtun
ity t
hat
shou
ld b
e fu
rthe
r ex
plor
ed. F
irst,
the
initi
ative
res
ulte
d in
Nor
thfie
ld’s
des
igna
tion
as a
“poi
nt
of p
rese
nce.
” Th
is d
esig
natio
n tr
ansl
ates
into
the
pot
entia
l to
prov
ide
dram
atic
ally
fast
er
and
chea
per
Inte
rnet
ac
cess
fo
r lo
cal
resi
dent
s,
busi
ness
es,
and
orga
niza
tions
tha
n is
cur
rent
ly av
aila
ble.
The
St.
Ola
f/Car
leto
n in
itiat
ive c
ould
als
o fa
cilit
ate
the
prov
isio
n of
ultr
a hi
gh-s
peed
con
nect
ions
thr
ough
out
the
com
mun
ity.
In o
rder
to
expl
oit
this
opp
ortu
nity
, th
e ci
ty m
ust
bett
er u
nder
stan
d th
e av
aila
ble
optio
ns fo
r le
vera
ging
this
res
ourc
e.
Ac
tions
:
1E.
1:
Cre
ate
task
for
ce.
This
tas
k fo
rce
shou
ld i
nclu
de r
epre
sent
ativ
es
from
the
city
, th
e ED
A, t
he c
olle
ges,
as
wel
l as
maj
or e
mpl
oyer
s an
d ot
her
stak
ehol
ders
. Th
e pu
rpos
e of
th
e ta
sk
forc
e w
ould
be
to
re
sear
ch s
peci
fic q
uest
ions
rel
ated
to
the
oppo
rtun
ities
pre
sent
ed b
y th
e ex
istin
g fib
er
netw
ork
owne
d by
th
e co
llege
s.
Thes
e in
clud
e ev
alua
ting
the
pote
ntia
l for
leas
ing
any
exce
ss c
apac
ity, u
nder
stan
ding
“la
st-m
ile”
tech
nolo
gy
issu
es,
and
dete
rmin
ing
the
city
’s
role
in
fu
rthe
ring
com
mun
ity-w
ide
acce
ss.
1E.
2:
Issu
e re
ques
t fo
r pr
opos
al.
The
city
sho
uld
issu
e an
RFP
to
Inte
rnet
se
rvic
e pr
ovid
ers
to h
elp
bett
er u
nder
stan
d th
e ad
ditio
nal
cost
s an
d is
sues
in
volv
ed
in
mak
ing
fiber
co
nnec
tivity
av
aila
ble
outs
ide
the
colle
ges.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
30
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
Nor
thfie
ld e
mbo
dies
qua
lity
of p
lace
. A
tour
of s
imila
r-si
zed
citie
s su
rrou
ndin
g M
inne
apol
is q
uick
ly d
ispe
ls t
he
notio
n th
at
the
Nor
thfie
ld
expe
rienc
e ca
n be
ea
sily
re
plic
ated
. In
deed
, on
a n
atio
nal
leve
l, th
e ci
ty c
an
just
ifiab
ly b
e ra
nked
in t
he t
op t
ier
of s
mal
l tow
ns.
The
dow
ntow
n ha
s vi
bran
cy a
nd a
you
thfu
l fe
el t
hat
help
ed
earn
it
a pl
ace
amon
g th
e “2
0 Be
st N
orth
Am
eric
an
Dis
tric
ts,
Dow
ntow
ns a
nd N
eigh
borh
oods
” (P
roje
ct f
or
Publ
ic S
pace
s, 2
004)
. Th
e Ca
nnon
Riv
er a
dds
a di
stin
ctiv
e na
tura
l fea
ture
, w
ith a
men
ities
in
the
form
of p
arks
, brid
ges,
and
pro
men
ades
. Cul
tura
l opp
ortu
nitie
s ab
ound
, due
in la
rge
part
to
the
pres
ence
of
Carle
ton
and
St.
Ola
f Co
llege
s. A
ll of
the
se e
lem
ents
com
bine
to
give
Nor
thfie
ld a
dis
tinct
adv
anta
ge o
ver
man
y ot
her
non-
met
ropo
litan
com
mun
ities
.
Of
the
city
’s m
any
asse
ts,
the
hist
oric
dow
ntow
n is
cen
tral
to
Nor
thfie
ld’s
sen
se o
f pl
ace.
D
ownt
own
Nor
thfie
ld p
rovi
des
a se
nse
of c
hara
cter
mis
sing
in m
any
citie
s an
d co
ntrib
utes
si
gnifi
cant
ly t
o th
e co
mm
unity
’s e
cono
mic
vita
lity.
Exi
stin
g re
taile
rs p
rovi
de a
n am
enity
for
resi
dent
s, g
ener
ate
empl
oym
ent,
and
add
to
the
city
’s t
ax b
ase.
Pub
lic s
pace
s pr
ovid
e op
port
uniti
es f
or s
ocia
l an
d cu
ltura
l ex
chan
ges.
Upp
er f
loor
s of
exi
stin
g bu
ildin
gs o
ffer
attr
activ
e op
tions
fo
r ho
usin
g an
d co
mm
erci
al
spac
e,
help
ing
to
dive
rsify
th
e ci
ty’s
ec
onom
ic b
ase.
Vac
ant
or u
nder
utili
zed
prop
ertie
s cr
eate
opp
ortu
nitie
s fo
r in
fill
and
rede
velo
pmen
t.
Whi
le d
ownt
own
Nor
thfie
ld i
s un
ique
, its
pro
blem
s ar
e no
t. T
he h
ealth
of
dow
ntow
ns
acro
ss t
he c
ount
ry h
inge
s on
the
hea
lth o
f do
wnt
own
reta
il. I
ndep
ende
nt r
etai
lers
oft
en
end
up o
pera
ting
busi
ness
es t
hat
are
“labo
rs o
f lov
e,”
wor
king
long
hou
rs fo
r sm
all p
rofit
s.
As s
uch,
the
y ar
e of
ten
unab
le t
o ab
sorb
ris
ing
cost
s or
to
offs
et e
ven
a sm
all a
mou
nt o
f co
mpe
titio
n fr
om n
atio
nal c
hain
sto
res.
Fac
ed w
ith d
ram
atic
incr
ease
s in
pro
pert
y ta
xes
and
com
petit
ion
from
lar
ger
reta
ilers
loc
atin
g on
Hig
hway
3,
the
futu
re o
f N
orth
field
’s
inde
pend
ent
reta
ilers
is p
reca
rious
.
For
this
rea
son,
it m
ay s
eem
som
ewha
t su
rpris
ing
to t
alk
abou
t th
e do
wnt
own
in t
erm
s of
ad
ditio
nal
grow
th,
but
conv
ersa
tions
with
dev
elop
ers
and
reta
ilers
sug
gest
tha
t th
is
Red
efin
ing
PLA
CE
Econ
omic
dev
elop
men
t ac
tiviti
es a
re o
ften
und
erta
ken
in a
vac
uum
—as
if “
jobs
” w
ere
som
ehow
inde
pend
ent
of
the
peop
le w
ho h
old
them
. Wor
kers
nee
d pl
aces
to
live,
am
eniti
es,
and
educ
atio
nal
oppo
rtun
ities
. Q
ualit
y ho
usin
g, g
ood
rest
aura
nts
and
good
sch
ools
are
not
lu
xurie
s fo
r an
ed
ucat
ed
wor
kfor
ce—
they
ar
e ne
cess
ities
. Co
mm
uniti
es t
hat
fail
to a
ddre
ss t
hese
co
ncer
ns w
ill fa
ll be
hind
tho
se t
hat
do.
Muc
h ha
s be
en w
ritte
n ab
out
the
impo
rtan
ce o
f qua
lity
of
life
to
the
site
se
lect
ion
proc
ess.
Co
mm
uniti
es
thro
ugho
ut t
he n
atio
n ha
ve p
ositi
oned
the
mse
lves
by
tout
ing
thei
r ad
vant
ages
in t
his
rega
rd—
good
sch
ools
, sa
fe
stre
ets,
pl
easa
nt
wea
ther
. W
e ag
ree
thes
e fa
ctor
s ar
e im
port
ant.
We
take
iss
ue o
nly
with
the
na
rrow
ness
of
the
focu
s. Q
ualit
y of
life
ass
umes
tha
t ev
eryo
ne
thriv
es
in
the
sam
e en
viro
nmen
t an
d is
at
trac
ted
to
the
sam
e am
eniti
es.
It as
sum
es
that
cu
rren
t re
side
nts’
vie
w o
f w
hat
mak
es a
com
mun
ity
wou
ld b
e sh
ared
by
all.
By c
ontr
ast,
qual
ity o
f pl
ace
cons
ider
s w
hat
is a
ttra
ctive
to
a r
ange
of
resi
dent
s, b
oth
old
and
new
. Th
e id
ea o
f qu
ality
of
plac
e ac
com
mod
ates
gro
wth
and
rec
ogni
zes
the
bene
fits
of c
hang
e. I
t re
cogn
izes
that
one
per
son’s
“go
od
plac
e to
rai
se a
fam
ily”
mig
ht t
rans
late
int
o an
othe
r’s
“ther
e’s n
othi
ng to
do
in th
is to
wn.
” Qua
lity
of p
lace
is a
bout
pr
ovid
ing
optio
ns,
not
just
for
cur
rent
res
iden
ts,
but
for
thos
e w
ho w
ill be
res
iden
ts in
the
futu
re.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
31
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
oppo
rtun
ity h
as g
one
unre
aliz
ed.
Spec
ifica
lly,
dow
ntow
n N
orth
field
has
fai
led
to c
apita
lize
fully
in
tw
o im
port
ant
area
s. T
he f
irst
is t
he r
ecru
itmen
t an
d at
trac
tion
of p
rofe
ssio
nal s
ervi
ces
to
the
dow
ntow
n. C
ompe
titio
n fr
om t
he T
win
Citi
es m
akes
rec
ruitm
ent
of l
arge
pro
fess
iona
l se
rvic
es f
irms
impr
actic
al.
How
ever
, ex
pand
ing
the
mix
of
com
mer
cial
opt
ions
can
pla
y an
im
port
ant
role
in d
raw
ing
prof
essi
onal
ser
vice
s to
the
dow
ntow
n. B
road
enin
g th
e de
finiti
on o
f “m
ixed
use
” pro
ject
s to
allo
w fo
r m
ore
flexi
ble
deve
lopm
ent
is o
ne a
spec
t of
thi
s st
rate
gy.
The
seco
nd o
ppor
tuni
ty r
evol
ves
arou
nd t
he C
anno
n R
iver
(se
e m
ap).
Rec
ent
deve
lopm
ent
prop
osal
s, i
nclu
ding
the
Q-B
lock
dev
elop
men
t in
itiat
ive
and
the
Riv
erfr
ont
Red
evel
opm
ent
proj
ect,
can
set
the
tone
for
addi
tiona
l red
evel
opm
ent
and
infil
l pro
ject
s al
ong
the
river
. Em
phas
is
shou
ld b
e pl
aced
on
orie
ntin
g ne
w d
evel
opm
ent
to t
he r
iver
. By
thi
s w
e m
ean
ensu
ring
that
bu
ildin
gs h
ave
acce
ss t
o th
e riv
er a
s w
ell a
s to
the
str
eet,
cre
atin
g ad
ditio
nal p
edes
tria
n ar
eas
alon
g th
e riv
erfr
ont,
req
uirin
g co
mm
on a
rchi
tect
ural
ele
men
ts a
nd a
dequ
ate
light
ing
— a
nd
enco
urag
ing
uses
tha
t re
late
to
the
river
fron
t. T
hese
use
s co
uld
incl
ude
spor
ting
good
s st
ores
(w
ith r
enta
l opt
ions
), ca
fés,
and
offi
ces
with
riv
er v
iew
s.
As p
rope
rty
valu
es c
ontin
ue t
o ris
e an
d ot
her
reta
il ar
eas
form
with
in t
he c
ity (
or i
n th
e re
gion
), th
ese
reta
ilers
may
fin
d it
incr
easi
ngly
diff
icul
t to
rem
ain
dow
ntow
n. W
ithou
t a
com
preh
ensi
ve a
ppro
ach
that
loo
ks t
o in
crea
se f
oot
traf
fic,
addr
ess
tax
issu
es (
to w
hate
ver
exte
nt p
ossi
ble)
, in
tegr
ate
dow
ntow
n w
ith n
ewer
dev
elop
men
t, a
nd m
axim
ize
the
oppo
rtun
ities
pr
esen
ted
by t
he C
anno
n R
iver
– t
here
is n
o gu
aran
tee
the
com
mun
ity w
ill c
ontin
ue t
o pr
otec
t its
pos
ition
. Th
ese
are
all s
trat
egie
s th
at c
an s
uppo
rt t
he c
ontin
ued
heal
th o
f th
e do
wnt
own.
W
ithou
t th
em,
the
com
petit
ive
pres
sure
s fr
om D
unda
s an
d su
rrou
ndin
g co
mm
uniti
es w
ill
com
prom
ise
the
succ
ess
of d
ownt
own.
City
lead
ers
and
orga
niza
tions
like
the
Nor
thfie
ld D
ownt
own
Dev
elop
men
t Co
rpor
atio
n (N
DD
C)
have
dem
onst
rate
d a
com
mitm
ent
to t
he d
ownt
own
thro
ugh
initi
ativ
es s
uch
as “
The
Actio
n Sq
uad,
” th
e D
ownt
own
Stra
tegi
es S
teer
ing
Com
mitt
ee,
the
dow
ntow
n di
rect
ory,
and
the
re
cent
ly c
ompl
eted
Str
eets
cape
Fra
mew
ork
Plan
. Su
ppor
ting
thes
e an
d si
mila
r ef
fort
s w
ill b
e im
port
ant
to t
he fu
ture
of t
he d
ownt
own.
Even
with
thi
s su
ppor
t, h
owev
er,
a vi
bran
t do
wnt
own
is n
ot g
uara
ntee
d. I
n ot
her
wor
ds,
dow
ntow
n N
orth
field
mus
t be
abl
e to
affo
rd it
s ow
n hi
stor
y. A
mar
ket
cent
er in
200
6 do
es n
ot
look
like
one
in 1
906.
Ret
ail,
hous
ing,
ser
vice
s, a
men
ities
, and
spe
cial
eve
nts
all p
lay
into
thi
s.
Q-B
lock
Ar
ea
Riv
erfr
ont
Red
evel
opm
ent
Si
te
Can
non
Riv
er O
ppor
tuni
ty A
rea
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
32
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
In f
act,
hou
sing
and
ser
vice
s ar
e am
ong
the
best
veh
icle
s fo
r an
chor
ing
reta
il. T
hey
offe
r a
relia
ble
base
of c
usto
mer
s –
from
din
ing
to c
onve
nien
ce s
hopp
ing
– an
d th
ey
crea
te a
crit
ical
mas
s of
dow
ntow
n gr
owth
tha
t m
any
com
mun
ities
are
act
ivel
y se
ekin
g.
Inte
gral
to
the
disc
ussi
on o
f qua
lity
of p
lace
is t
he h
ealth
of N
orth
field
’s r
etai
l sec
tor
gene
rally
. W
hile
the
city
ser
ves
as a
n em
ploy
men
t ce
nter
, dr
awin
g in
wor
kers
fro
m
acro
ss t
he r
egio
n, it
is n
ot s
ervi
ng a
s a
hub
for
reta
il sp
endi
ng.
The
lack
of
a lo
cal
reta
il sa
les
tax
com
plic
ates
the
dis
cuss
ion
of “
reta
il le
akag
e.”
How
ever
, a
rece
nt
anal
ysis
by
the
Uni
vers
ity o
f Min
neso
ta E
xten
sion
Ser
vice
sug
gest
s th
at N
orth
field
is
not
capt
urin
g th
e fu
ll po
tent
ial
of r
etai
l sp
endi
ng i
n th
e co
mm
unity
. Th
e Ex
tens
ion
Serv
ice
stud
y co
mpa
res
per
capi
ta s
pend
ing
patt
erns
in
Nor
thfie
ld a
gain
st s
tate
av
erag
es t
o de
term
ine
“gap
s” in
loca
l spe
ndin
g. B
ased
on
this
stu
dy, N
orth
field
tot
al
reta
il sa
les
in 2
003
wer
e ne
arly
14
perc
ent
belo
w e
xpec
ted
sale
s.
Som
e of
th
e di
ffere
nce
is
prob
ably
at
trib
utab
le
to
Nor
thfie
ld’s
la
rge
stud
ent
popu
latio
n. T
his
grou
p ty
pica
lly s
pend
s le
ss t
han
othe
r ci
ty r
esid
ents
in a
num
ber
of
reta
il ca
tego
ries.
Mor
e lik
ely,
the
lea
kage
ref
lect
s ga
ps i
n th
e ci
ty’s
cur
rent
ret
ail
mix
and
com
petit
ion
from
met
ropo
litan
are
a co
untie
s. O
f th
e 14
mer
chan
dise
gr
oups
eva
luat
ed,
Nor
thfie
ld’s
sal
es w
ere
belo
w t
he e
xpec
ted
leve
l in
7 ca
tego
ries:
bu
ildin
g m
ater
ials
(ne
arly
62
% l
ower
tha
n ex
pect
ed),
hote
ls (
-31%
), pe
rson
al
serv
ices
(-2
6%),
food
(-2
1%),
repa
ir an
d m
aint
enan
ce s
ervi
ces
(-14
%),
gaso
line
stat
ions
(-9
%),
and
appa
rel (
-8%
). Sa
les
wer
e hi
ghes
t re
lativ
e to
exp
ecte
d le
vels
in
mis
cella
neou
s re
tail
(143
per
cent
hig
her
than
exp
ecte
d) a
nd e
atin
g an
d dr
inki
ng
plac
es (+
62%
). Th
ese
findi
ngs
can
prov
ide
a gu
ide
to t
he c
ity’s
ret
ail s
trat
egy.
Nor
thfie
ld’s
ret
ail
stra
tegy
mus
t al
so b
e co
gniz
ant
of t
he c
ity’s
rel
atio
nshi
p to
ne
ighb
orin
g co
mm
uniti
es.
It is
one
thi
ng t
o sa
y th
at s
peci
alty
ret
ail
will
def
ine
Nor
thfie
ld a
nd t
hat
“big
box
” de
velo
pmen
t ca
n go
out
side
the
city
. It
is q
uite
ano
ther
to
rea
lize
that
the
via
bilit
y of
loc
ally
ow
ned
busi
ness
(an
d a
vibr
ant
dow
ntow
n)
depe
nds
upon
mak
ing
Nor
thfie
ld c
ompe
titiv
e w
ith i
ts n
eigh
bors
. A
mix
of
reta
ilers
th
at s
erve
s bo
th lo
cal c
itize
ns a
nd d
raw
s in
stu
dent
s an
d vi
sito
rs is
ess
entia
l.
trad
e ar
ea a
nal
ysis
by
mer
chan
dise
cat
egor
y:
NO
RTH
FIEL
D 2
00
3
V
aria
nce
Bet
wee
n A
ctua
l & E
xpec
ted
Mer
chan
dise
Gro
up
Expe
cted
Sa
les
($m
illion
s)
Act
ual
Sale
s ($
milli
ons)
In D
olla
rs($
milli
ons)
As
% o
f Ex
pect
ed
Mis
cella
neou
s re
tail
$14.
48$3
5.11
+$2
0.63
+14
2.5%
Eatin
g &
drin
king
$1
5.18
$24.
58+
$9.4
0+
61.9
%Am
usem
ent
& re
crea
tion
$2.2
7$2
.84
+$0
.57
+25
.2%
Furn
iture
sto
res
$3.2
9$3
.7+
$0.4
1+
12.3
%El
ectr
onic
s $2
.20
$2.3
3+
$0.1
3+
5.7%
Leis
ure
good
s $2
.78
$2.8
9+
$0.1
1+
4.1%
Auto
$4
2.86
$42.
91+
$0.0
5+
0.1%
Appa
rel
$2.7
7$2
.54
-$0.
23-8
.3%
Gas
olin
e st
atio
ns
$20.
00$1
8.16
-$1.
83-9
.2%
Rep
air,
mai
nten
ance
se
rvic
es
$7.1
1$6
.10
-$1.
01-1
4.2%
Food
$2
8.34
$22.
45-$
5.89
-20.
8%Pe
rson
al s
ervi
ces
$2.4
2$1
.75
-$0.
64-2
6.3%
Hot
els
$2.8
2$1
.95
-$0.
87-3
0.8%
Build
ing
mat
eria
ls
$21.
20$8
.11
-$13
.09
-61.
7%G
ener
al m
erch
andi
se
$52.
17N
AN
AN
AH
ealth
, per
sona
l st
ores
$8
.75
NA
NA
NA
Tota
l sal
es(1
) $2
40.7
3$2
08.1
6-$
32.5
7-1
3.5%
Sour
ce: U
nive
rsity
of M
inne
sota
Ext
ensi
on S
ervi
ce, R
etai
l Tra
de A
nalys
is R
epor
t: N
orth
field
& R
ice
Coun
ty, M
inne
sota
, p. 1
7.
(1) T
otal
sal
es in
clud
es a
ll re
tail
and
serv
ice
cate
gorie
s, in
clud
ing
som
e ca
tego
ries
not
show
n.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
33
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
The
ques
tion
of
Nor
thfie
ld’s
re
latio
nshi
p to
ne
ighb
orin
g co
mm
uniti
es
goes
be
yond
re
tail,
ho
wev
er.
Acco
mm
odat
ing
popu
latio
n gr
owth
is
anot
her
impo
rtan
t is
sue
with
im
plic
atio
ns f
or
both
qua
lity
of p
lace
and
reg
iona
l col
labo
ratio
n. If
res
iden
tial g
row
th is
res
tric
ted
in N
orth
field
, th
e re
sult
of e
ither
hig
h ho
usin
g co
sts
or l
imita
tions
on
hous
ing
deve
lopm
ent,
muc
h of
thi
s gr
owth
will
be
push
ed in
to s
urro
undi
ng c
omm
uniti
es.
As t
hese
com
mun
ities
gro
w,
they
offe
r al
tern
ativ
es t
o liv
ing
and
shop
ping
in
Nor
thfie
ld.
Thes
e al
tern
ativ
es h
eigh
ten
the
com
petit
ive
pres
sure
on
the
city
. The
y ca
n st
eadi
ly s
ipho
n sa
les
away
from
Nor
thfie
ld’s
ret
aile
rs.
Ris
ing
hous
ing
cost
s cr
eate
an
issu
e bo
th f
or r
esid
ents
and
for
bus
ines
ses.
Ane
cdot
al
evid
ence
sug
gest
s th
at h
ousi
ng c
osts
alre
ady
limit
the
city
’s a
bilit
y to
acc
omm
odat
e w
orke
rs,
part
icul
arly
you
ng p
eopl
e. A
sim
ple
inde
x co
mpa
ring
med
ian
hom
e pr
ices
to
med
ian
hous
ehol
d in
com
es il
lust
rate
s N
orth
field
’s h
ousi
ng a
fford
abili
ty r
elat
ive
to t
he U
S. A
nyth
ing
abov
e 10
0 is
le
ss a
fford
able
tha
n th
e U
.S.
aver
age;
any
thin
g be
low
is
mor
e af
ford
able
. Th
e in
dex
reve
als
that
hou
sing
affo
rdab
ility
in N
orth
field
in 2
000
was
com
para
ble
to t
he U
.S.,
but
less
affo
rdab
le
than
in
the
stat
e as
a w
hole
or
the
Twin
Citi
es m
etro
are
a. B
y co
ntra
st,
Ric
e Co
unty
was
si
gnifi
cant
ly m
ore
affo
rdab
le,
desp
ite t
he u
pwar
d pr
essu
re e
xert
ed b
y N
orth
field
’s h
ousi
ng
cost
s. R
isin
g la
nd c
osts
cou
pled
with
exp
ansi
on o
ut o
f th
e m
etro
polit
an a
rea
has
driv
en t
he
pric
e of
new
hou
sing
eve
n hi
gher
tha
n at
the
tim
e of
the
200
0 Ce
nsus
. If
this
situ
atio
n is
not
ad
dres
sed,
Nor
thfie
ld b
ecom
es in
crea
sing
ly v
ulne
rabl
e to
the
ris
ks d
escr
ibed
ear
lier.
Nor
thfie
ld’s
con
tinue
d po
sitio
n as
a “
free
stan
ding
” co
mm
unity
will
dep
end
upon
re-
defin
ing
its
posi
tion
in t
he r
egio
n on
a n
umbe
r of
fro
nts.
The
city
is
fort
unat
e to
hav
e its
ow
n ne
wsp
aper
( N
orth
field
New
s),
radi
o br
oadc
asts
(KR
LX 8
8.1
FM,
KYM
N 1
080
AM),
and
an a
ctive
com
mun
ity
web
site
(Nor
thfie
ld.o
rg).
Thes
e th
ings
all
cont
ribut
e to
a s
ense
of
iden
tity
and
are
an im
port
ant
aspe
ct o
f qu
ality
of
plac
e. B
ut i
n th
e fa
ce o
f co
ntin
ued
resi
dent
ial
grow
th i
n N
orth
field
and
su
rrou
ndin
g to
wns
, N
orth
field
lea
ders
mus
t co
ntin
ually
rei
nfor
ce t
his
iden
tity.
Mai
ntai
ning
a
heal
thy
and
vibr
ant
dow
ntow
n; o
fferin
g ad
equa
te r
etai
l, se
rvic
es,
and
cultu
ral
amen
ities
for
ex
istin
g re
side
nts;
pr
ovid
ing
a va
riety
of
ho
usin
g op
tions
; an
d re
defin
ing
Nor
thfie
ld’s
re
latio
nshi
p w
ith n
eigh
borin
g co
mm
uniti
es a
re c
entr
al t
o m
aint
aini
ng t
he c
ity’s
qua
lity
of p
lace
an
d al
low
ing
the
city
to
thriv
e. T
he fo
llow
ing
stra
tegi
es p
rovid
e a
fram
ewor
k fo
r ac
com
plis
hing
thes
e ob
ject
ives.
Hou
sing
Affo
rdab
ility
Inde
x, 2
00
0
Med
ian
Hou
seho
ld
Inco
me
Med
ian
Hom
e V
alue
Hou
sing
A
fford
abili
ty
Inde
x
USA
$4
1,99
4 $1
19,6
00
100.
0 M
inne
sota
$4
7,11
1 $1
22,4
00
91.2
Tw
in C
ities
$5
4,37
0 $1
41,4
00
91.3
R
ice
Coun
ty
$48,
651
$123
,600
89
.2
Nor
thfie
ld
$49,
972
$142
,900
10
0.4
Sour
ces:
U.S
. Cen
sus
Bure
au, T
IP S
trat
egie
s, In
c.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
34
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
Stra
tegy
2A
: M
aint
ain
and
enha
nce
the
exis
ting
do
wnt
own.
N
orth
field
’s
hist
oric
do
wnt
own
is o
ne o
f th
e co
mm
unity
’s m
ost
sign
ifica
nt a
sset
s. E
nsur
ing
its
surv
ival
is t
he h
ighe
st p
riorit
y w
ithin
thi
s ch
alle
nge.
Actio
ns:
2A
.1:
Act
ivat
e th
e C
anno
n R
iver
. Ex
pand
ing
and
revi
taliz
ing
the
entir
e riv
erfr
ont
shou
ld b
e a
pivo
tal p
art
of N
orth
field
’s d
ownt
own
stra
tegy
. Em
phas
is
shou
ld
be
plac
ed
on
iden
tifyi
ng
deve
lopm
ent
and
rede
velo
pmen
t si
tes
in t
he a
rea
sout
h of
5th S
tree
t (s
ee m
ap).
In
addi
tion,
cu
rren
t pr
ojec
ts
that
re
late
to
th
e riv
er,
such
as
Th
e Cr
ossi
ng a
t N
orth
field
(fo
rmer
ly t
he R
iver
fron
t R
edev
elop
men
t Si
te)
and
the
Q-B
lock
, sh
ould
be
revi
ewed
for
the
ir or
ient
atio
n to
the
riv
er
and
for
thei
r ab
ility
to
spur
add
ition
al a
ctiv
ity in
the
dow
ntow
n.
• De
sign
. Th
e Ca
nnon
Riv
er c
an s
erve
as
a br
idge
con
nect
ing
the
hist
oric
dow
ntow
n w
ith o
ther
par
ts o
f th
e co
mm
unity
and
sho
uld
be t
reat
ed a
s a
corr
idor
for
pla
nnin
g pu
rpos
es.
This
mea
ns t
hat
issu
es
such
as
ur
ban
desi
gn
stan
dard
s,
park
ing
and
traf
fic
circ
ulat
ion,
an
d in
fras
truc
ture
pl
anni
ng
shou
ld
be
addr
esse
d ac
ross
the
are
a to
the
ext
ent
poss
ible
. Ex
ampl
es o
f co
rrid
or
plan
ning
prin
cipl
es in
clud
e:
– Ap
plyi
ng d
istin
ctiv
e ar
chite
ctur
al a
nd u
rban
des
ign
elem
ents
fr
om t
he d
ownt
own
Stre
etsc
ape
Fram
ewor
k Pl
an t
hrou
ghou
t th
e Ca
nnon
Riv
er c
orrid
or.
– Li
nkin
g ex
istin
g pe
dest
rian
area
s an
d en
surin
g th
at
new
de
velo
pmen
t tie
s in
to t
hese
sys
tem
s.
– En
surin
g th
at
exis
ting
zoni
ng
and
ordi
nanc
es
crea
te
the
desi
red
feel
fo
r th
e ar
ea.
For
exam
ple,
se
t-ba
cks
requ
irem
ents
sho
uld
be m
inim
ized
to
help
cre
ate
a hu
man
sc
ale
and
disc
oura
ge l
arge
sur
face
par
king
are
as i
n fr
ont
of
Q-B
lock
Ar
ea
Riv
erfr
ont
Red
evel
opm
ent
Si
te
Can
non
Riv
er O
ppor
tuni
ty A
rea
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
35
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
build
ings
; pa
rkin
g st
anda
rds
shou
ld b
e ca
lcul
ated
in a
man
ner
that
con
side
rs o
ppor
tuni
ties
for
shar
ed p
arki
ng.
– R
evie
win
g ex
istin
g re
gula
tions
to
id
entif
y an
y th
at
wou
ld
hind
er r
edev
elop
men
t un
nece
ssar
ily.
• De
velo
pmen
t co
mm
unity
. As
par
t of
the
pla
nnin
g pr
oces
s fo
r th
e riv
er,
the
city
sh
ould
co
nsid
er
incl
udin
g lo
cal
and
regi
onal
de
velo
pers
ear
ly i
n th
e pr
oces
s. T
his
can
be d
one
by i
ssui
ng a
fo
rmal
sol
icita
tion
of d
esig
n id
eas
for
a pa
rtic
ular
site
, by
invi
ting
deve
lope
rs
to
the
com
mun
ity
for
a ro
undt
able
or
fo
rum
on
de
velo
pmen
t in
N
orth
field
, or
by
ho
stin
g a
publ
ic
char
rett
e pr
oces
s. (S
ee s
trat
egy
1A.3
.)
• M
ixed-
use
proj
ects
. Th
e pr
esen
ce o
f m
ixed
-use
dev
elop
men
ts,
thos
e th
at c
ombi
ne r
esid
entia
l, co
mm
erci
al,
and/
or o
ffice
use
s in
a
sing
le p
roje
ct,
can
help
att
ract
tal
ent
to t
he a
rea.
In a
dditi
on t
o re
duci
ng v
ehic
le m
iles
trav
eled
by
allo
win
g m
ore
peop
le t
o w
alk
or
bike
fr
om
hom
e to
w
ork
or
by
com
bini
ng
trip
s,
mix
ed-u
se
deve
lopm
ents
ca
n al
so
prov
ide
oppo
rtun
ities
to
m
ingl
e w
ith
neig
hbor
s, c
reat
ing
a st
rong
er c
omm
unity
.
2A
.2:
Incr
ease
den
sity
of
uses
in
dow
ntow
n . A
Dec
embe
r 20
03 r
epor
t pr
epar
ed b
y D
SU R
esea
rch
foun
d th
at d
ownt
own
Nor
thfie
ld h
ad t
he
stro
nges
t ba
se o
f of
fice
user
s in
the
city
. Ac
cord
ing
to t
he D
SU
inve
ntor
y, f
our
out
of f
ive
offic
e us
ers
in t
he r
egio
n w
ere
loca
ted
dow
ntow
n at
tha
t tim
e. T
he r
epor
t es
timat
ed t
hat
as m
any
as 7
50
wor
kers
cou
ld b
e ac
com
mod
ated
in d
ownt
own
Nor
thfie
ld.
This
fin
ding
pr
ovid
es s
uppo
rt t
o th
e id
ea o
f co
ntin
uing
to
dive
rsify
the
mix
of
com
mer
cial
op
port
uniti
es
in
the
dow
ntow
n.
Whi
le
econ
omic
de
velo
pers
are
acc
usto
med
to
prov
idin
g in
cent
ives
to
man
ufac
turin
g fir
ms,
the
y ra
rely
tur
n th
eir
atte
ntio
n to
the
ser
vice
sec
tor.
Thi
s is
bo
th p
ossi
ble
and
desi
rabl
e. T
his
reco
mm
enda
tion
calls
for
dire
ct
recr
uitin
g, c
reat
ive
finan
cing
, and
gen
eral
sup
port
:
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
36
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
• Re
crui
tmen
t. Th
e ED
A sh
ould
ac
tivel
y re
crui
t pr
ofes
sion
al
serv
ices
and
bus
ines
s su
ppor
t fir
ms
in w
ays
sim
ilar
to t
radi
tiona
l m
anuf
actu
ring
recr
uitm
ent.
Thi
s m
eans
iden
tifyi
ng g
aps,
tar
getin
g sp
ecifi
c fir
ms
capa
ble
of,
and
inte
rest
ed
in,
expa
ndin
g,
and
offe
ring
ince
ntiv
es,
part
icul
arly
fo
r th
ose
firm
s th
at
loca
te
dow
ntow
n. T
he i
deal
tar
get
for
this
effo
rt w
ould
be
firm
s th
at
have
hig
h le
vels
of
“face
tim
e,”
such
as
law
firm
s, m
edic
al a
nd
dent
al o
ffice
s, a
rchi
tect
s, e
ngin
eers
, an
d re
al e
stat
e br
oker
s. I
n ad
ditio
n to
be
ing
high
-wag
e in
dust
ries,
th
ese
busi
ness
es
can
gene
rate
add
ition
al fo
ot t
raffi
c, b
enef
iting
dow
ntow
n m
erch
ants
.
• Cr
eativ
e fin
anci
ng.
Prof
essi
onal
se
rvic
e fir
ms
who
pa
y w
ages
ab
ove
the
med
ian
inco
me
and
who
are
in
an e
xpan
sion
mod
e sh
ould
hav
e ac
cess
to
ince
ntiv
es. T
hese
ince
ntiv
es c
an in
clud
e lo
w
inte
rest
loa
ns f
or b
uild
ing
impr
ovem
ent
and
capi
tal
equi
pmen
t (m
achi
nery
and
equ
ipm
ent
rang
ing
from
cop
iers
to
com
pute
rs).
The
city
’s D
ownt
own
Rev
olvi
ng L
oan
Fund
pro
vide
s so
me
fund
ing
for
build
ing
reno
vatio
n. O
ther
cre
ativ
e fin
anci
ng o
ptio
ns m
ight
co
nsis
t of
fav
orab
le l
ease
rat
es i
n do
wnt
own
build
ings
tha
t ar
e cu
rren
tly u
nocc
upie
d. T
he E
DA
or t
he c
ity c
ould
ass
ist
in t
his
effo
rt b
y su
bsid
izin
g re
nts
for
desi
red
targ
ets.
• Ge
nera
l su
ppor
t. Th
is
wou
ld
incl
ude
job
trai
ning
as
sist
ance
, ne
twor
k ev
ents
spo
nsor
ed b
y th
e ED
A an
d ot
her
orga
niza
tions
, an
d he
lp
in
acce
ssin
g ne
w
clie
nts.
Fo
r ex
ampl
e,
help
ing
prof
essi
onal
ser
vice
firm
s ac
cess
pub
lic s
ecto
r co
ntra
cts.
2A
.3:
Enco
urag
e do
wnt
own
hous
ing .
Muc
h at
tent
ion
has
been
giv
en i
n re
cent
yea
rs t
o th
e im
port
ance
of
crea
ting
a “2
4-ho
ur”
envi
ronm
ent
dow
ntow
n. I
ncre
asin
g op
tions
for
dow
ntow
n liv
ing
play
s a
sign
ifica
nt
role
in
this
equ
atio
n. H
owev
er,
like
any
hous
ing
mar
ket,
“do
wnt
owns
m
ust
mee
t at
le
ast
thes
e tw
o co
nditi
ons
—
a sa
fe,
qual
ity
envi
ronm
ent
and
inve
stor
con
fiden
ce —
bef
ore
they
can
effe
ctiv
ely
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
37
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
com
pete
fo
r re
side
nts.
”1 Im
port
ant
ingr
edie
nts
for
succ
essf
ul
dow
ntow
n re
side
ntia
l dev
elop
men
t in
clud
e:
• N
eigh
borh
ood
iden
tity.
Cre
atin
g an
ide
ntity
for
dow
ntow
n is
an
impo
rtan
t pa
rt o
f at
trac
ting
resi
dent
ial
deve
lopm
ent.
Nor
thfie
ld
has
an a
dvan
tage
in
this
reg
ard
in t
hat
the
hist
oric
ide
ntity
al
read
y ex
ists
. Im
plem
enta
tion
of
the
rece
ntly
co
mpl
eted
St
reet
scap
e Fr
amew
ork
Plan
w
ill
help
to
fu
rthe
r es
tabl
ish
dow
ntow
n’s
iden
tity.
• Co
nflic
ting
uses
. Bal
anci
ng t
he d
esire
for
empl
oym
ent-g
ener
atin
g us
es
and
ente
rtai
nmen
t ve
nues
ag
ains
t th
e de
man
ds
of
resi
dent
ial
deve
lopm
ent c
an b
e a
sign
ifica
nt c
halle
nge
in d
ownt
own
hous
ing.
Whi
le
thes
e co
nflic
ts c
an b
e un
avoi
dabl
e, p
olic
ies
shou
ld b
e co
nsid
ered
tha
t ca
n he
lp
min
imize
th
em
alon
g w
ith
proc
edur
es
for
com
plai
nt
reso
lutio
n. E
xam
ples
incl
ude
nois
e or
dina
nces
tha
t re
stric
t th
e de
cibe
l le
vel
of
ente
rtai
nmen
t ve
nues
or
in
cent
ives
for
soun
d pr
oofin
g en
hanc
emen
ts m
ade
durin
g re
nova
tions
.
• M
arke
t an
alysis
. Un
ders
tand
ing
the
mar
ket
for
dow
ntow
n ho
usin
g is
al
so
criti
cal.
The
pres
ence
of
th
e co
llege
s an
d N
orth
field
’s “fr
ee
stan
ding
” st
atus
tr
ansl
ates
in
to
a sl
ight
ly di
ffere
nt
mar
ket
for
dow
ntow
n ho
usin
g th
an i
s th
e no
rm (
see
box)
. D
SU R
esea
rch’s
D
ecem
ber
2003
stu
dy r
evea
led
that
nea
rly h
alf
(49%
) of
dow
ntow
n re
side
nts
wer
e be
twee
n th
e ag
es o
f 18
and
24. T
he s
tudy
als
o fo
und
that
onl
y 14
% o
f do
wnt
own
resi
dent
s ow
ned
thei
r ho
useh
old
unit.
In
crea
sing
the
per
cent
age
of n
on-s
tude
nts
and
rais
ing
the
leve
l of
ho
me
owne
rshi
p in
the
dow
ntow
n sh
ould
be
a pr
iorit
y. M
ixed
use
proj
ects
, suc
h as
Men
dota
Hom
e’s B
ridge
Squ
are
proj
ect,
spec
ifica
lly
addr
ess
this
. As
prop
osed
, the
pro
ject
wou
ld c
reat
e 26
hou
sing
uni
ts
with
ret
ail s
pace
s an
d un
derg
roun
d pa
rkin
g on
the
site
of t
he fo
rmer
Co
mm
unity
Nat
iona
l Ban
k bu
ildin
g.
1 T
en S
teps
to a
Livi
ng D
ownt
own,
Bro
okin
gs In
stitu
tion,
199
9, p
. 11.
who
lives
dow
ntow
n?
Dow
ntow
n liv
ing
has
typi
cally
app
eale
d to
tw
o gr
oups
, des
crib
ed b
y W
orld
Bus
ines
s Ch
icag
o (t
he c
ity’s
non
-pro
fit e
cono
mic
dev
elop
men
t or
gani
zatio
n) a
s fo
llow
s:
Ther
e ar
e tw
o ty
pes
of
dow
ntow
n re
side
nts.
Th
e fir
st
grou
p ha
s al
way
s be
en t
here
: th
e yo
ung
and
sing
le,
the
rece
ntly
m
arrie
d,
the
dual
-inco
me-
no-
kids
gro
up (
DIN
Ks).
Mos
t of
the
se a
re
unde
r 35
. Th
e ot
her
grou
p is
les
s w
ell
know
n bu
t gr
owin
g qu
ickl
y. T
hese
are
the
em
pty-
nest
ers
—
thos
e ac
tive
adul
ts
and
seni
ors
who
are
ove
r 50
and
all
the
kids
hav
e le
ft h
ome.
The
dem
ogra
phic
in-
betw
een
(cou
ples
in
thei
r 30
s to
50s
w
ith k
ids)
are
mos
tly in
the
sub
urbs
.
TIP
Stra
tegi
es p
hone
inte
rvie
w
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
38
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
Stra
tegy
2B
:
Dev
elop
co
ordi
nate
d re
tail
stra
tegy
. W
hile
ho
usin
g an
d pr
ofes
sion
al
serv
ices
are
an
impo
rtan
t pa
rt o
f th
e pi
ctur
e, t
he h
ealth
of
Nor
thfie
ld’s
ex
istin
g do
wnt
own
will
ulti
mat
ely
depe
nd o
n its
con
tinue
d ab
ility
to
func
tion
as
a re
tail
cent
er.
Trad
ition
al e
cono
mic
dev
elop
men
t th
eory
see
s re
tail
as a
spi
n-of
f ef
fect
fr
om
the
man
ufac
turin
g se
ctor
. H
owev
er,
man
y su
cces
sful
co
mm
uniti
es n
ow r
ecog
nize
tha
t re
tail
is i
ncre
asin
gly
seen
as
an a
men
ity
with
out
whi
ch o
ther
eco
nom
ic s
ecto
rs f
ind
it di
fficu
lt to
rec
ruit
wor
kers
. Pe
ople
wan
t an
d ex
pect
ret
ail,
and
they
hav
e be
com
e in
crea
sing
ly r
efin
ed i
n th
eir
spec
ific
inte
rest
s. B
alan
cing
con
sum
er d
eman
d fo
r na
tiona
l ch
ains
with
th
e ne
eds
of d
ownt
own
is a
t th
e he
art
of t
his
stra
tegy
.
Actio
ns:
2B
.1:
Form
aliz
e re
tail
wor
king
gro
up.
Ther
e ar
e se
vera
l or
gani
zatio
ns i
n N
orth
field
who
se m
issi
ons
rela
te t
o st
reng
then
ing
the
city
’s r
etai
l en
viro
nmen
t. T
he in
tent
ion
of t
his
task
is n
ot t
o al
ter
exis
ting
plan
s or
in
itiat
ives
, bu
t ra
ther
to
ensu
re t
hat
gaps
and
ove
rlaps
are
iden
tifie
d an
d ex
istin
g re
sour
ces
are
max
imiz
ed.
This
gr
oup
shou
ld
mee
t m
onth
ly o
r qu
arte
rly t
o co
ordi
nate
pla
nnin
g an
d m
arke
ting
initi
ativ
es
and
shou
ld i
nclu
de r
epre
sent
ativ
es f
rom
the
Nor
thfie
ld D
ownt
own
Dev
elop
men
t Co
rpor
atio
n,
the
Ret
ail
Com
mitt
ee
of
the
Nor
thfie
ld
Cham
ber
of C
omm
erce
, th
e N
orth
field
Con
vent
ion
& Vi
sito
rs B
urea
u,
the
EDA,
loc
al d
evel
oper
s, t
ouris
m-r
elat
ed g
roup
s, a
nd c
ity s
taff.
R
epre
sent
atio
n by
the
col
lege
s sh
ould
als
o be
enc
oura
ged
to id
entif
y op
port
uniti
es fo
r co
ordi
natio
n w
ith c
olle
ge e
vent
s or
spe
cial
nee
ds.
2B
.2:
Com
pile
ex
isti
ng
data
on
th
e do
wnt
own
reta
il m
arke
t .
This
re
sear
ch s
houl
d bu
ild o
n ex
istin
g st
udie
s, i
nclu
ding
the
Dec
embe
r 20
03
DSU
R
esea
rch
stud
y an
d th
e re
tail
trad
e ar
ea
anal
ysis
co
nduc
ted
by t
he U
nive
rsity
of M
inne
sota
’s E
xten
sion
Ser
vice
. An
alyz
e co
nsum
er e
xpen
ditu
re p
atte
rns
in t
he a
rea,
doc
umen
ting
the
need
s of
ex
istin
g re
taile
rs (
part
icul
arly
in
the
dow
ntow
n),
iden
tifyi
ng c
urre
nt
“gap
s” a
nd o
ppor
tuni
ties
for
reta
il de
velo
pmen
t in
the
reg
ion,
and
pr
ovid
ing
info
rmat
ion
on s
ite lo
catio
n fa
ctor
s fo
r ex
istin
g an
d po
tent
ial
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
39
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
reta
ilers
sh
ould
al
l be
ad
dres
sed.
Th
is
step
sh
ould
in
clud
e an
in
vent
ory
of e
xist
ing
site
s, i
nclu
ding
red
evel
opm
ent
oppo
rtun
ities
, as
w
ell
as p
oten
tial
barr
iers
to
thei
r de
velo
pmen
t, s
uch
as t
he c
ost
of
infr
astr
uctu
re r
ehab
ilita
tion
in t
he d
ownt
own.
2B
.3:
Iden
tify
app
ropr
iate
ret
ail
pros
pect
s . B
ased
on
the
findi
ngs
of t
he
reta
il an
alys
is o
utlin
ed a
bove
and
the
wor
k of
the
ret
ail w
orki
ng g
roup
, ap
prop
riate
pro
spec
ts s
houl
d be
iden
tifie
d.
• In
tegr
atio
n. T
he r
elat
ions
hip
betw
een
dow
ntow
n re
taile
rs a
nd t
he
“big
bo
x”
deve
lopm
ent
occu
rrin
g on
H
ighw
ay
3 sh
ould
be
co
nsid
ered
in t
he c
hoic
e of
pro
spec
ts.
Curr
ently
the
re is
a c
lear
di
stin
ctio
n be
twee
n th
e of
ferin
gs
dow
ntow
n (in
depe
nden
t,
spec
ialty
re
tail)
an
d th
ose
avai
labl
e al
ong
Hig
hway
3
(mas
s m
erch
andi
se).
This
str
ateg
y re
com
men
ds t
hat
Nor
thfie
ld m
ove
tow
ards
be
tter
in
tegr
atin
g th
ese
two
area
s.
This
ca
n be
ac
com
plis
hed
in
two
way
s.
Firs
t,
expl
ore
the
feas
ibili
ty
of
attr
actin
g sm
all,
regi
onal
cha
in r
etai
l int
o th
e do
wnt
own.
Sar
atog
a Sp
rings
, N
ew Y
ork
is a
goo
d ex
ampl
e of
a c
omm
unity
tha
t ha
s be
en s
ucce
ssfu
l at
this
tas
k. S
econ
d, f
utur
e de
velo
pmen
ts a
long
H
ighw
ay 3
sho
uld
be r
equi
red
to m
eet
desi
gn s
tand
ards
tha
t re
flect
tho
se o
f the
dow
ntow
n, s
uch
as r
epea
ting
spec
ific
them
es
from
the
dow
ntow
n pa
lett
e.
• Sc
ale.
Ch
oice
of
pr
ospe
cts
shou
ld
focu
s on
hi
gher
-end
an
d sp
ecia
lty r
etai
l th
at i
s of
a s
cale
app
ropr
iate
for
the
dow
ntow
n.
Effo
rts
shou
ld e
mph
asiz
e th
e ab
ility
of
thos
e re
taile
rs t
o at
trac
t do
llars
from
out
side
of t
he r
egio
n.
• As
sets
. R
etai
l re
crui
tmen
t sh
ould
als
o be
lin
ked
with
the
are
a’s
asse
ts.
Exam
ples
inc
lude
out
door
rec
reat
ion,
art
s, a
nd c
olle
ge-
orie
nted
ret
aile
rs.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
40
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
• De
velo
pers
. W
hile
som
e re
crui
tmen
t ef
fort
s m
ay b
e ai
med
at
reta
ilers
dire
ctly
, th
e co
re o
f th
is s
trat
egy
shou
ld b
e fo
cuse
d on
re
tail
deve
lope
rs w
ho r
epre
sent
ret
ail t
enan
ts.
Reg
iona
l exa
mpl
es
incl
ude
Uni
ted
Prop
ertie
s’ M
idw
est
Ret
ail
divi
sion
, Ex
eter
Rea
lty
Com
pany
and
City
Cen
ter
Ret
ail (
Min
neap
olis
offi
ce).
2B
.4:
Link
ret
ail
and
tour
ism
. R
etai
l dev
elop
men
t m
ust
be v
iew
ed w
ith a
n ey
e to
war
ds c
apita
lizin
g on
Nor
thfie
ld’s
tou
rism
act
ivity
. Th
e re
gion
ha
s a
num
ber
of a
sset
s in
thi
s re
gard
—si
gnifi
cant
fes
tival
s an
d ev
ents
, a
varie
ty
of
outd
oor
recr
eatio
nal
oppo
rtun
ities
, an
d th
e cu
ltura
l of
ferin
gs o
f th
e co
llege
s an
d ot
her
orga
niza
tions
. In
oth
er
wor
ds,
attr
actin
g to
uris
ts o
nly
bene
fits
the
area
dire
ctly
if th
ere
is a
m
echa
nism
for
capt
urin
g re
tail
sale
s do
llars
.
• In
vent
ory.
Th
e ci
ty
and
the
EDA
shou
ld
part
icip
ate
in
the
mai
nten
ance
and
pro
mot
ion
of a
n in
vent
ory
of l
ocal
att
ract
ions
an
d to
uris
m a
sset
s. T
he “
Thin
gs t
o D
o” s
ectio
n of
the
Nor
thfie
ld
Conv
entio
n &
Visi
tors
Bur
eau
web
site
or
the
Nor
thfie
ld.o
rg s
ite
coul
d se
rve
as
the
foun
datio
n fo
r th
is
effo
rt.
In
addi
tion
to
prom
otin
g to
uris
m a
nd r
aisi
ng a
war
enes
s ab
out
loca
l ass
ets,
the
in
vent
ory
can
illum
inat
e ar
eas
whe
re N
orth
field
is
lack
ing.
One
ex
ampl
e is
th
e av
aila
bilit
y,
dive
rsity
, an
d qu
ality
of
ov
erni
ght
acco
mm
odat
ions
in
the
regi
on.
Adeq
uate
acc
omm
odat
ions
are
a
maj
or f
acto
r in
the
suc
cess
of
a to
uris
m-r
elat
ed s
trat
egy
(and
th
eref
ore,
a r
etai
l st
rate
gy).
An a
naly
sis
of r
etai
l sa
les
pote
ntia
l (s
ee p
age
32),
indi
cate
s th
at N
orth
field
is
not
capt
urin
g its
ful
l sh
are
in t
his
cate
gory
.
• Aw
aren
ess.
Rai
sing
aw
aren
ess
amon
g lo
cal r
etai
lers
of t
he a
rea’
s to
uris
m a
sset
s he
lps
ensu
re t
hat
loca
l bu
sine
sses
are
pre
pare
d to
ca
ptur
e re
tail
spen
ding
as
soci
ated
w
ith
spec
ific
tour
ism
-re
late
d ac
tiviti
es.
Maj
or e
vent
s, s
uch
as D
efea
t of
Jes
se J
ames
D
ays,
are
lik
ely
to b
e on
the
rad
ar s
cree
n of
loc
al r
etai
l an
d ho
spita
lity
esta
blis
hmen
ts. H
owev
er, l
ower
-pro
file
even
ts, s
uch
as
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
41
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
regi
onal
cyc
ling
even
ts o
r co
llege
-spo
nsor
ed c
onfe
renc
es, m
ay n
ot
be.
This
m
ay
mea
n of
ferin
g ex
tend
ed
hour
s of
op
erat
ion
to
acco
mm
odat
e sp
ecifi
c ev
ents
or
desi
gnin
g sa
les
and
mar
ketin
g ef
fort
s ar
ound
a r
elat
ed t
hem
e. F
or l
arge
or
regu
larly
occ
urrin
g ev
ents
, spe
cial
arr
ange
men
ts m
ay b
e de
sira
ble,
suc
h as
pro
vidi
ng
shut
tle s
ervi
ce t
o th
e do
wnt
own
from
the
eve
nt lo
catio
n. T
he E
DA
shou
ld
wor
k w
ith
the
Nor
thfie
ld
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion
and
othe
rs t
o en
sure
tha
t re
taile
rs a
re a
war
e of
co
mm
unity
eve
nts.
A c
omm
unity
cal
enda
r, s
uch
as t
hat
offe
red
on
the
new
ly
rede
sign
ed
City
of
N
orth
field
w
ebsi
te
can
play
an
im
port
ant
part
in t
his
task
.
• Si
gnag
e. “
Way
-find
ing”
sig
nage
is
desi
gned
to
mak
e it
easy
for
no
n-re
side
nts
to
get
arou
nd.
Sign
s sh
ould
gu
ide
visi
tors
to
sh
oppi
ng
area
s an
d m
ajor
at
trac
tions
. Cu
rren
t pu
blic
im
prov
emen
t ef
fort
s,
incl
udin
g th
e re
cent
ly
com
plet
ed
Stre
etsc
ape
Fram
ewor
k Pl
an a
nd a
ppro
val o
f a H
isto
ric D
ownt
own
Nor
thfie
ld s
ign
alon
g I-3
5, h
elp
to a
ccom
plis
h th
is o
bjec
tive.
Stra
tegy
2C
:
Re-
defin
e N
orth
field
’s r
elat
ions
hip
to i
ts n
eigh
bors
. Co
ntin
ued
resi
dent
ial
grow
th
in
and
arou
nd
Nor
thfie
ld
will
pl
ace
an
incr
easi
ng
burd
en
on
the
reso
urce
s of
the
com
mun
ity a
nd s
urro
undi
ng a
reas
. Th
e ci
ty’s
suc
cess
will
de
pend
to
som
e de
gree
on
its a
bilit
y to
ree
valu
ate
curr
ent
rela
tions
hips
. W
hile
ec
onom
ic
deve
lopm
ent
initi
ativ
es
are
typi
cally
co
mpe
titiv
e by
th
eir
natu
re, t
here
are
situ
atio
ns w
here
a c
olla
bora
tive
appr
oach
mak
es s
ense
.
2C
.1
Iden
tify
bes
t pr
acti
ces .
Sta
te b
udge
t cu
ts a
nd c
ontin
ued
dem
and
for
serv
ices
hav
e ra
ised
inte
rest
sta
tew
ide
in id
entif
ying
opp
ortu
nitie
s fo
r co
oper
atio
n an
d co
llabo
ratio
n. T
he S
tate
Aud
itor’s
Offi
ce a
nd t
he
Leag
ue o
f M
inne
sota
Citi
es h
ave
com
pile
d ex
tens
ive
data
base
s of
be
st p
ract
ices
in a
num
ber
of a
reas
. 2
C.2
Fo
rm R
ice
Cou
nty
wor
king
gro
up.
This
gro
up w
ould
exp
lore
pot
entia
l fo
r co
llabo
ratio
n am
ong
Ric
e Co
unty
com
mun
ities
. D
akot
a Co
unty
’s
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
42
OPP
OR
TUN
ITY
2:
MA
INTA
ININ
G N
OR
THFI
ELD
’S Q
UAL
ITY
OF
PLAC
E
Hig
h Pe
rfor
man
ce P
artn
ersh
ip e
ffort
can
pro
vide
val
uabl
e le
sson
s fo
r R
ice
Coun
ty.
This
pla
n id
entif
ied
six
targ
et a
reas
for
col
labo
ratio
n am
ong
Dak
ota
Coun
ty
com
mun
ities
, in
clud
ing
coor
dina
ting
publ
ic
safe
ty a
nd la
w e
nfor
cem
ent
activ
ities
, sh
arin
g in
form
atio
n te
chno
logy
pu
rcha
sing
and
tra
inin
g, a
nd jo
int
purc
hasi
ng o
f hea
lth in
sura
nce.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
43
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
A
s w
orke
r sh
orta
ges
loom
nat
ionw
ide
(see
gra
phic
, ne
xt p
age)
and
co
mpe
titio
n fo
r w
orke
rs i
ncre
ases
, at
trac
ting
and
reta
inin
g ta
lent
has
be
com
e th
e fo
cus
of e
cono
mic
dev
elop
men
t or
gani
zatio
ns a
cros
s th
e co
untr
y. T
he C
ity o
f Nor
thfie
ld s
tart
s th
e ga
me
with
a u
niqu
e ad
vant
age
due
to t
he p
rese
nce
of S
t. O
laf
and
Carle
ton
Colle
ges.
Few
citi
es o
f N
orth
field
’s s
ize
are
fort
unat
e en
ough
to
have
one
ins
titut
ion
— l
et
alon
e tw
o —
di
rect
ing
a st
eady
st
ream
of
yo
ung
peop
le
to
the
com
mun
ity y
ear
afte
r ye
ar. C
olle
ctiv
ely,
the
col
lege
s en
roll
near
ly 5
,000
st
uden
ts.
They
ran
k am
ong
the
natio
n’s
best
and
brig
htes
t. T
he f
act
that
Nor
thfie
ld c
an b
e co
nsid
ered
a p
oten
tial r
esid
ence
for
a la
rge
pool
of
tale
nted
indi
vidu
als
shou
ld w
ork
to t
he c
omm
unity
’s a
dvan
tage
thr
ough
out
the
Mid
wes
t.
From
an
econ
omic
dev
elop
men
t st
andp
oint
, N
orth
field
der
ives
sub
stan
tial b
enef
its f
rom
bei
ng
hom
e to
Car
leto
n an
d St
. O
laf C
olle
ges.
The
se in
stitu
tions
of h
ighe
r le
arni
ng h
ave
prov
ided
the
co
mm
unity
w
ith
a de
gree
of
st
abili
ty
that
ha
s la
rgel
y sh
ield
ed
Nor
thfie
ld
from
la
rger
m
acro
econ
omic
fo
rces
. D
urin
g th
e la
st
quar
ter
deca
de,
for
exam
ple,
th
e ar
ea
has
not
expe
rienc
ed a
sin
gle
year
of
empl
oym
ent
decl
ines
. In
add
ition
, th
e la
rge
num
ber
of s
tude
nts
livin
g in
Nor
thfie
ld h
as h
elpe
d su
stai
n lo
cal r
etai
l spe
ndin
g.
Nor
thfie
ld is
als
o fo
rtun
ate
to h
ave
inst
itutio
ns t
hat
reco
gniz
e th
e im
port
ance
of
stro
ng c
ivic
tie
s. W
hile
the
ir pr
esen
ce h
as a
dire
ct im
pact
on
the
city
from
a fi
scal
per
spec
tive,
mak
ing
as
muc
h as
one
-thi
rd o
f pro
pert
y in
tow
n no
ntax
able
, the
col
lege
s co
ntrib
ute
dire
ctly
and
indi
rect
ly
in a
num
ber
of w
ays.
The
se r
ange
fro
m d
irect
cas
h pa
ymen
ts t
o th
e ci
ty (
the
colle
ges
cont
ribut
ed $
65,0
00 e
ach
in 2
005)
to
the
impa
ct o
f vo
lunt
eer
prog
ram
s co
ordi
nate
d by
eac
h in
stitu
tion.
Thi
s fo
cus
on c
ivic
eng
agem
ent
is o
ne fa
ctor
beh
ind
St.
Ola
f’s fi
rst
plac
e ra
nkin
g in
“T
own
& G
own
Rel
atio
ns”
in t
he m
ost
rece
nt n
atio
nal
surv
ey o
f co
llege
stu
dent
s pu
blis
hed
annu
ally
by
The
Prin
ceto
n Re
view
.
Yet
it is
cle
ar t
hat
the
com
mun
ity h
as n
ot b
een
entir
ely
succ
essf
ul in
rea
lizin
g th
e be
nefit
s of
th
eir
pres
ence
. G
iven
the
ir in
stitu
tiona
l mis
sion
s as
libe
ral a
rts
cam
puse
s, N
orth
field
has
not
gr
eatly
ben
efite
d fr
om t
he a
dditi
onal
pub
lic a
nd p
rivat
e in
vest
men
t th
at h
ighe
r ed
ucat
ion
faci
litie
s of
ten
gene
rate
. Th
e re
sear
ch
and
deve
lopm
ent
or
star
tup
ente
rpris
es
ofte
n
Red
efin
ing
TALE
NT
The
conc
ept
of t
alen
t m
eans
mor
e th
an a
sk
illed
w
orkf
orce
. It
mea
ns
recr
uitin
g ta
lent
ed p
eopl
e as
wel
l as
culti
vatin
g th
e cu
rren
t ta
lent
po
ol
repr
esen
ted
by
stud
ents
. It
mea
ns e
nsur
ing
that
the
em
ploy
ees
and
com
pani
es
that
ha
ve
been
re
spon
sibl
e fo
r N
orth
field
’s g
row
th s
ee a
re
ason
to
rem
ain
in t
he a
rea.
N
atio
nal
tren
ds,
mos
t no
tabl
y th
e ag
ing
of
the
Baby
Bo
omer
s,
sugg
est
that
de
man
d fo
r w
orke
rs w
ill s
oon
outs
trip
su
pply
. Th
is t
rend
is p
artic
ular
ly a
cute
in
olde
r in
dust
rial
regi
ons,
su
ch
as
the
Nor
thea
st a
nd M
idw
est.
As
a
resu
lt,
com
petit
ion
for
labo
r is
ex
pect
ed t
o in
crea
se.
Focu
sing
on
the
attr
actio
n an
d re
tent
ion
of t
alen
t sh
ould
be
an
impo
rtan
t pa
rt o
f an
y ec
onom
ic
deve
lopm
ent
stra
tegy
.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
44
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
0.0
0.5
1.0
1.5
2.0
20
05
20
10
20
15
20
20
20
25
20
30
20
35
20
40
20
45
20
50
(in millions)
Ann
ual c
hang
e in
US
wor
king
age
pop
ulat
ion
Ave
rage
ann
ual j
ob c
reat
ion
sinc
e W
WII
The
App
roac
hing
Def
icit
of
Wor
kers
in t
he U
.S.
A co
mpa
rison
of a
nnua
l ave
rage
job
crea
tion
with
pro
ject
ions
of t
he n
umbe
r of
new
wor
kers
th
at w
ill e
nter
the
wor
kfor
ce e
ach
year
rev
eals
an
impe
ndin
g sh
orta
ge o
f wor
kers
at
the
natio
nal l
evel
tha
t is
exp
ecte
d to
last
for
deca
des.
So
urce
s:TI
PSt
rate
gies
,U.S
.Bur
eau
ofLa
bor
Stat
istic
s,U.
S.Ce
nsus
Bure
au
asso
ciat
ed w
ith u
nive
rsity
-rel
ated
eco
nom
ic d
evel
opm
ent
are
not
read
ily a
ppar
ent.
As
four
-yea
r in
stitu
tions
, St
. O
laf
and
Carle
ton
do n
ot o
ffer
grad
uate
stu
dy p
rogr
ams,
mea
ning
the
mos
t m
otiv
ated
stu
dent
s of
ten
leav
e th
e ar
ea t
o co
ntin
ue t
heir
educ
atio
n. A
lac
k of
eco
nom
ic
oppo
rtun
ity (r
eal o
r pe
rcei
ved)
driv
es t
hose
who
do
not
wis
h to
pur
sue
grad
uate
stu
dies
to
look
el
sew
here
for
chal
leng
ing,
hig
h-w
age
empl
oym
ent.
Nor
thfie
ld’s
si
tuat
ion
is
com
poun
ded
by
risin
g ho
usin
g co
sts.
Th
is
mak
es
it di
fficu
lt fo
r gr
adua
tes
or y
oung
pro
fess
iona
ls t
o re
mai
n in
the
are
a ev
en if
the
y ar
e ab
le t
o fin
d w
ork.
The
co
st o
f ho
usin
g w
as c
ited
as a
n is
sue
by b
oth
resi
dent
s an
d em
ploy
ers.
Whi
le h
ousi
ng i
n N
orth
field
is a
fford
able
rel
ativ
e to
oth
er a
reas
of t
he c
ount
ry,
cost
s ar
e hi
gher
tha
n el
sew
here
in
the
reg
ion.
In
addi
tion
to i
ts i
mpa
ct o
n th
e co
mm
unity
’s a
bilit
y to
acc
omm
odat
e yo
ung
prof
essi
onal
s, m
ajor
em
ploy
ers
liste
d ho
usin
g co
sts
as a
per
ceiv
ed b
arrie
r to
the
rec
ruitm
ent
and
rete
ntio
n of
wor
kers
. Ev
iden
ce o
f th
e ci
ty’s
cha
lleng
es t
o at
trac
ting
and
reta
inin
g yo
ung
prof
essi
onal
s ca
n be
see
n in
the
city
’s a
ge s
truc
ture
(see
gra
phic
at r
ight
).
7%
18%
3%
-5%
66%
57%
25%
24%
27%
-20%
-10%0%10
%
20%
30%
40%
50%
60%
70%
< 10 yrs.
10-1
9yr
s.20
-29
yrs.
30-3
9yr
s.40
-49
yrs.
50-5
9yr
s.60
-69
yrs.
70-7
9yr
s.80
+yr
s.
Nort
hfie
ldRi
ce C
o.M
inne
sota
Popu
lati
on C
hang
e by
Age
Gro
up,
19
90
to
20
00
An a
naly
sis
of p
opul
atio
n ch
ange
by
age
grou
p be
twee
n th
e 19
90 a
nd 2
000
cens
uses
rev
eals
a d
rop
in t
he s
hare
of
res
iden
ts a
ge 3
0 to
39.
In p
art,
thi
s sh
ift r
epre
sent
s th
e m
ovem
ent
of t
he b
aby
boom
gen
erat
ion.
In
othe
r w
ords
, th
e gr
oup
of p
eopl
e w
ho w
ere
20 t
o 29
in 1
990
was
sig
nific
antly
sm
alle
r th
an t
hose
age
d 30
to
39 a
t th
at t
ime.
How
ever
, N
orth
field
exp
erie
nced
a s
harp
er
decl
ine
in t
his
popu
latio
n gr
oup
than
eith
er t
he c
ount
y or
th
e st
ate,
sug
gest
ing
othe
r fo
rces
are
at
wor
k. In
ter
ms
of it
s sh
are
of t
he p
opul
atio
n, 3
0 to
39
year
-old
s ar
e al
so
unde
rrep
rese
nted
in t
he c
ity,
com
pris
ing
just
10
perc
ent
of t
he c
ity’s
tot
al p
opul
atio
n in
200
0 ve
rsus
rou
ghly
15
perc
ent
of t
he p
opul
atio
n na
tiona
lly.
Sour
ces:
TIP
Str
ateg
ies,
U.S
. Cen
sus
Bure
au
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
45
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
Des
pite
Nor
thfie
ld’s
diff
icul
ty i
n re
tain
ing
form
er s
tude
nts,
ar
ea
empl
oyer
s st
ill
enjo
y ac
cess
to
a
high
ly
educ
ated
w
orkf
orce
. Fo
r ex
ampl
e, e
duca
tiona
l att
ainm
ent
data
rev
eal
that
43
perc
ent
of N
orth
field
res
iden
ts (
25 y
ears
of a
ge o
r ol
der)
ar
e co
llege
gr
adua
tes,
co
mpa
red
to
27
perc
ent
stat
ewid
e an
d 24
per
cent
nat
iona
lly.
Und
oubt
edly
, ac
cess
to
suc
h a
larg
e nu
mbe
r of
tal
ente
d w
orke
rs r
aise
s th
e co
mpe
titiv
enes
s of
firm
s op
erat
ing
in N
orth
field
—es
peci
ally
“w
hite
col
lar”
ent
erpr
ises
.
Nor
thfie
ld’s
rel
ativ
e ab
unda
nce
of h
ighl
y ed
ucat
ed r
esid
ents
an
d m
odes
t po
pula
tion
grow
th n
otw
ithst
andi
ng,
stra
ins
are
evid
ent
in t
he l
abor
mar
ket.
For
exa
mpl
e, d
emog
raph
ic
grou
ps t
hat
are
typi
cally
em
ploy
ed i
n en
try
leve
l po
sitio
ns,
or a
re in
the
ir m
ost
prod
uctiv
e ye
ars
(20-
40 y
ears
of a
ge),
are
not
grow
ing
loca
lly.
As a
res
ult,
Nor
thfie
ld’s
wor
kfor
ce
is a
ging
at
a ra
pid
rate
. In
add
ition
, th
e la
bor
forc
e is
not
gr
owin
g in
Nor
thfie
ld o
r R
ice
Coun
ty.
This
res
ults
in
tight
la
bor
mar
ket
cond
ition
s, a
s ev
iden
ced
by e
xtre
mel
y lo
w
unem
ploy
men
t ra
tes.
It
may
bec
ome
incr
easi
ngly
diff
icul
t fo
r N
orth
field
em
ploy
ers
to a
ttra
ct w
orke
rs f
rom
oth
er
area
s—ex
cept
thr
ough
hig
her
wag
es—
as u
nem
ploy
men
t ra
tes
cont
inue
to
fa
ll th
roug
hout
th
e gr
eate
r M
inne
apol
is/S
t. P
aul r
egio
n.
Com
mut
ing
patt
erns
rev
eal t
hat
Nor
thfie
ld is
alre
ady
high
ly
relia
nt o
n co
mm
uniti
es t
hrou
ghou
t th
e ar
ea t
o su
pply
muc
h of
its
labo
r fo
rce.
For
exa
mpl
e, m
ore
than
hal
f of w
orke
rs a
t lo
cal
com
pani
es
com
mut
e fr
om
outs
ide
the
com
mun
ity.
Whi
le
man
y of
th
ese
com
mut
ers
undo
ubte
dly
wor
k fo
r co
mpa
nies
with
in t
he t
radi
tiona
l ind
ustr
ial s
ecto
r, it
is a
lso
wor
th n
otin
g th
at N
orth
field
’s m
ost
high
ly p
aid
wor
kers
com
mut
e fr
om D
akot
a an
d H
enne
pin
Coun
ties.
The
rel
ativ
ely
high
cos
t of
hou
sing
con
trib
utes
to
thes
e co
mm
utin
g pa
tter
ns a
nd t
o th
e ci
ty’s
inab
ility
to
attr
act
and
reta
in y
oung
peo
ple.
Nor
thfie
ld C
omm
utin
g Pa
tter
ns,
20
01
Q2
Que
stio
n 1:
Whe
re d
o pe
ople
who
live
in N
orth
field
wor
k?
Trac
ked
Com
mut
ers
% o
f Tr
acke
d C
omm
uter
s Ea
rnin
g
N
umbe
r %
le
ss t
han
$12,
000
$12,
000-
34,9
99$3
5,00
0 or
mor
e
Ave
. A
nnua
l Ea
rnin
gs
(200
1 es
t.)
Nor
thfie
ld
2,71
7 48
.6%
21.4
%36
.7%
41.9
%$3
6,63
7
Min
neap
olis
32
7 5.
8%18
.7%
35.5
%45
.9%
$36,
939
La
kevi
lle
250
4.5%
20.8
%44
.0%
35.2
%$3
2,69
5
St. P
aul
216
3.9%
19.0
%38
.0%
43.1
%$3
6,28
0
Farib
ault
18
5 3.
3%18
.4%
38.4
%43
.2%
$35,
348
O
ther
MN
Citi
es*
1,89
5 33
.9%
15.9
%37
.0%
47.1
%$3
5,84
7
Tota
l Tra
cked
C
omm
uter
s 5,
590
100.
0%19
.2%
37.2
%43
.7%
$35,
855
Q
uest
ion
2: W
here
do
peop
le w
ho w
ork
in N
orth
field
live
? Tr
acke
d C
omm
uter
s %
of
Trac
ked
Com
mut
ers
Earn
ing
N
umbe
r %
le
ss t
han
$12,
000
$12,
000-
34,9
99$3
5,00
0 or
mor
e
Ave
. A
nnua
l Ea
rnin
gs
(200
1 es
t.)
Nor
thfie
ld
2,71
7 43
.9%
21.4
%36
.7%
41.9
%$3
6,63
7
Farib
ault
48
6 7.
9%21
.2%
46.1
%32
.7%
$27,
982
Br
idge
wat
er T
owns
hip
393
6.4%
20.6
%34
.4%
45.0
%$3
7,84
9
Web
ster
Tow
nshi
p
158
2.6%
18.4
%36
.1%
45.6
%$3
6,68
6
Nor
thfie
ld T
owns
hip
12
8 2.
1%22
.7%
37.5
%39
.8%
$35,
774
O
ther
MN
Citi
es*
2,30
2 37
.2%
13.2
%32
.7%
54.2
%$4
0,74
1
Tota
l Tra
cked
C
omm
uter
s 6,
184
100.
0%18
.2%
35.8
%46
.0%
$38,
850
So
urce
: Exc
ensu
s LL
C ba
sed
on th
e U.
S. C
ensu
s Bu
reau
’s L
ocal
Em
ploy
men
t Dyn
amic
s da
ta s
erie
s. D
ata
are
base
d on
sur
vey
and
shou
ld b
e us
ed a
s an
indi
catio
n of
gen
eral
tren
ds.
*NOT
E: O
ther
Min
neso
ta c
ities
incl
udes
pla
ces
and
tow
nshi
ps th
at d
o no
t ran
k as
one
of t
he to
p fiv
e de
stin
atio
ns o
r so
urce
s fo
r w
orke
rs a
nd w
ere,
ther
efor
e, u
nava
ilabl
e fr
om th
is d
atas
et.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
46
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
Fina
lly,
the
influ
x of
His
pani
cs d
urin
g th
e la
st d
ecad
e ha
s cr
eate
d di
spar
ities
tha
t th
e ci
ty
shou
ld a
ddre
ss.
Thes
e di
spar
ities
— m
ost
nota
bly,
edu
catio
nal
atta
inm
ent
(54
perc
ent
of
adul
ts i
n th
is g
roup
hav
e no
t co
mpl
eted
hig
h sc
hool
) an
d la
ngua
ge b
arrie
rs (
44 p
erce
nt o
f H
ispa
nics
5 y
ears
or
olde
r sp
eak
Engl
ish
“not
wel
l” or
“no
t at
all”
) —
are
not
uni
que
to
Nor
thfie
ld.
How
ever
, th
ey b
ear
dire
ctly
on
the
city
’s e
cono
mic
fut
ure.
Ane
cdot
al e
vide
nce
sugg
ests
tha
t th
is g
roup
is
not
wel
l-int
egra
ted
in t
he c
omm
unity
, w
ith p
artic
ular
con
cern
s ra
ised
in
conn
ectio
n w
ith K
-12
educ
atio
n. W
hile
int
egra
tion
is i
mpo
rtan
t in
all
age
grou
ps,
failu
re t
o in
tegr
ate
child
ren
and
youn
g pe
ople
has
the
gre
ates
t im
pact
in
term
s of
the
city
’s
futu
re e
mpl
oym
ent
base
. Co
ntin
ued
grow
th o
f th
is e
thni
c gr
oup
has
econ
omic
con
sequ
ence
s th
at w
ill in
crea
sing
ly in
fluen
ce h
ousi
ng, e
mpl
oym
ent,
and
the
soc
ial f
abric
.
The
grow
ing
rela
tions
hip
of h
ighe
r ed
ucat
ion
to e
cono
mic
dev
elop
men
t an
d th
e op
port
unity
pr
esen
ted
by t
he g
radu
ates
of
St.
Ola
f an
d Ca
rleto
n m
ake
the
attr
actio
n an
d re
tent
ion
of
alum
ni
the
mos
t pr
omis
ing
stra
tegy
fo
r de
velo
ping
N
orth
field
’s
tale
nt
base
. G
iven
th
e ob
stac
les,
ret
aini
ng g
radu
ates
may
not
be
a re
alis
tic o
ptio
n in
Nor
thfie
ld.
The
city
may
be
bett
er s
erve
d by
re-
capt
urin
g al
umni
— t
hose
tha
t ha
ve c
ompl
eted
the
ir gr
adua
te s
tudi
es a
nd
may
be
look
ing
to s
tart
a f
amily
or
a bu
sine
ss v
entu
re.
This
str
ateg
y w
ould
incl
ude
com
pilin
g al
umni
dat
abas
es, c
ondu
ctin
g e-
mai
l sur
veys
, and
dev
elop
ing
prom
otio
nal m
ater
ials
to
keep
the
“N
orth
field
bra
nd” f
resh
in t
he m
inds
of f
orm
er s
tude
nts.
Impr
ovin
g th
e qu
ality
of
the
stud
ent
expe
rienc
e m
ust
rela
te t
o th
is e
ffort
. Cr
eatin
g a
posi
tive
asso
ciat
ion
with
the
ir tim
e in
Nor
thfie
ld i
ncre
ases
the
cha
nce
they
will
con
side
r re
turn
ing
to
Nor
thfie
ld la
ter
in li
fe –
to
star
t a
busi
ness
or
join
an
exis
ting
vent
ure.
Thi
s m
eans
pro
vidi
ng
oppo
rtun
ities
to
enga
ge s
tude
nts
in s
ocia
l and
cul
tura
l iss
ues,
cre
atin
g a
cultu
ral c
limat
e an
d a
dow
ntow
n th
at is
wel
com
ing,
and
faci
litat
ing
initi
ativ
es b
etw
een
the
colle
ges
and
the
city
.
The
city
’s a
bilit
y to
wor
k w
ith t
he c
olle
ges
and
othe
r re
leva
nt o
rgan
izat
ions
to
addr
ess
the
issu
es i
dent
ified
in
the
plan
will
be
a la
rge
fact
or i
n th
e co
mm
unity
’s a
bilit
y to
att
ract
and
re
tain
its
futu
re w
orkf
orce
.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
47
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
Stra
tegy
3A
:
Incr
ease
con
nect
ion
wit
h cu
rren
t an
d fo
rmer
stu
dent
s. E
ngag
ing
curr
ent
stud
ents
at
St. O
laf a
nd C
arle
ton
Colle
ges
in N
orth
field
life
sho
uld
be a
prio
rity
of a
ny t
alen
t-re
late
d st
rate
gies
. In
add
ition
to
econ
omic
ret
urns
to
be g
aine
d fr
om b
ette
r in
tegr
atin
g st
uden
ts i
nto
the
com
mun
ity,
crea
ting
a po
sitiv
e ex
perie
nce
for
stud
ents
will
im
prov
e th
eir
perc
eptio
n of
the
city
, in
crea
sing
th
e lik
elih
ood
they
will
rem
ain
in t
he a
rea
or r
etur
n to
the
city
lat
er i
n lif
e.
Iden
tifyi
ng c
reat
ive
appr
oach
es t
o re
-cap
turin
g al
umni
from
bot
h in
stitu
tions
is
also
cen
tral
to
this
str
ateg
y.
Actio
ns:
3A
.1:
Expl
ore
mec
hani
sms
for
re-c
aptu
ring
C
arle
ton
and
St.
Ola
f al
umni
. Fo
r re
ason
s m
entio
ned
earli
er (
lack
of
grad
uate
edu
catio
n,
empl
oym
ent
base
, hi
gh h
ousi
ng c
osts
) N
orth
field
may
not
be
in a
po
sitio
n to
mee
t th
e ne
eds
of m
any
St.
Ola
f an
d Ca
rleto
n st
uden
ts
imm
edia
tely
fol
low
ing
grad
uatio
n. H
owev
er,
at o
ther
poi
nts
in t
heir
pers
onal
an
d pr
ofes
sion
al
deve
lopm
ent,
N
orth
field
m
ay
be
an
attr
activ
e lo
catio
n fo
r al
umni
.
At
trac
ting
form
er s
tude
nts
back
to
thei
r co
llege
com
mun
ity i
s a
stra
tegy
of
incr
easi
ng in
tere
st n
atio
nally
. Th
e ad
vant
age
to t
he c
ity is
ob
viou
s (b
ased
on
tale
nt a
nd e
duca
tion)
. Th
e ad
vant
age
to t
he fo
rmer
st
uden
t m
ust
be c
lear
ly d
efin
ed.
Typi
cally
, th
is in
volv
es b
usin
ess
and
prof
essi
onal
opp
ortu
nitie
s, c
ost
of l
ivin
g, a
nd a
sen
se o
f id
entit
y (a
co
nnec
tion
with
th
e sc
hool
, th
e co
mm
unity
, an
d th
e va
lues
re
pres
ente
d by
the
edu
catio
nal e
xper
ienc
e).
W
here
app
licab
le,
spec
ific
actio
ns s
houl
d be
coo
rdin
ated
with
cla
ss
reun
ions
and
rel
ated
eve
nts.
• M
ail a
nd e
-mai
l cam
paig
n. E
nlis
t th
e co
llege
s in
a f
orm
al a
lum
ni
cam
paig
n.
This
w
ould
in
clud
e cr
eatin
g le
tter
s,
dire
ct
mai
l m
ater
ials
, an
d w
ebsi
te
linka
ges
aim
ed
at
incr
easi
ng
alum
ni’s
aw
aren
ess
of o
ppor
tuni
ties
and
adva
ntag
es o
f liv
ing
in N
orth
field
.
Wha
t St
uden
ts S
ay A
bout
Cam
pus
Life
fr
om T
he P
rince
ton
Revie
w
"Cam
pus
life
is c
ente
red
on c
ampu
s, n
ot in
th
e to
wn
of N
orth
field
," st
uden
ts s
ay,
beca
use
"whi
le N
orth
field
is a
n ex
trem
ely
nice
tow
n, w
e ju
st d
on't
get
off c
ampu
s m
uch.
” St
. Ola
f Col
lege
pro
file
“Car
leto
n's
hom
etow
n of
Nor
thfie
ld—
also
ho
me
to t
he M
alt-
O-M
eal f
acto
ry—
"isn'
t m
uch
to g
et e
xcite
d ab
out.
Bes
ides
som
e qu
aint
sho
ps a
nd g
reat
food
, the
re's
no
thin
g to
do.
" Ca
rleto
n Co
llege
pro
file
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
48
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
Spec
ific
exam
ples
in
clud
e ac
cess
to
th
e Tw
in
Citie
s,
the
adva
ntag
e of
cu
ltura
l co
nnec
tions
pr
ovid
ed
by
the
colle
ges
(with
out
the
cost
s an
d di
sadv
anta
ges
of a
larg
e ci
ty),
and
– m
ost
criti
cally
– t
he g
row
ing
supp
ort
for
new
bus
ines
s ve
ntur
es (
as
dem
onst
rate
d by
the
Nor
thfie
ld E
nter
pris
e Ce
nter
and
oth
ers)
.
• Al
umni
pub
licat
ions
. Al
umni
mag
azin
es (
Carle
ton’
s Vo
ice
and
the
alum
ni s
ectio
n of
St.
Olaf
Mag
azin
e) a
nd o
ther
pub
licat
ions
can
pr
ovid
e an
othe
r ch
anne
l fo
r co
mm
unic
atin
g w
ith
alum
ni.
This
co
uld
incl
ude
paid
adv
ertis
ing,
but
the
city
wou
ld b
e be
st s
erve
d by
dra
ftin
g ar
ticle
s on
top
ics
of in
tere
st t
o th
e al
umni
. Th
e fo
cus
of
thes
e ar
ticle
s w
ould
m
irror
th
at
of
the
mai
l an
d e-
mai
l ca
mpa
igns
out
lined
abo
ve.
• Ev
ents
. En
sure
tha
t re
leva
nt e
vent
s ar
e m
arke
ted
to a
rea
alum
ni.
Enco
urag
e St
. O
laf
and
Carle
ton
alum
s al
read
y in
the
com
mun
ity
to a
ssis
t in
thi
s ef
fort
.
3A
.2:
Enga
ge
curr
ent
stud
ents
. O
ne
of
the
best
st
rate
gies
fo
r re
-ca
ptur
ing
alum
ni i
s to
ens
ure
that
the
y ha
ve a
pos
itive
exp
erie
nce
durin
g th
eir
stay
in t
he c
omm
unity
.
• Pr
ojec
ts.
Wor
k w
ith p
rofe
ssor
s at
bot
h in
stitu
tions
to
iden
tify
proj
ects
tha
t ca
n en
gage
stu
dent
s in
the
cul
tura
l, ec
onom
ic,
and
polit
ical
fab
ric o
f th
e co
mm
unity
(se
e bo
x).
The
Colle
ge B
oard
of
Busi
ness
Con
sulta
nts
(CBB
C) i
s on
e ex
ampl
e of
thi
s co
ncep
t.
Thro
ugh
the
CBBC
stu
dent
s at
bot
h co
llege
s ar
e m
atch
ed w
ith
area
bus
ines
ses
and
non-
prof
it or
gani
zatio
ns t
o re
sear
ch a
nd
deve
lop
busi
ness
st
rate
gies
. O
ther
ap
proa
ches
co
uld
incl
ude
iden
tifyi
ng p
ublic
sec
tor
need
s th
at w
ould
tra
nsla
te in
to c
lass
or
indi
vidu
al p
roje
cts,
and
wor
king
with
exi
stin
g in
tern
ship
pro
gram
s at
th
e co
llege
s to
id
entif
y pu
blic
an
d pr
ivat
e in
tern
ship
op
port
uniti
es.
Thes
e pr
ogra
ms
prov
ide
real
-life
exp
erie
nce
for
stud
ents
, whi
le fi
lling
a s
peci
fic n
eed
for
the
com
mun
ity.
the
ties
that
bin
d
The
follo
win
g ex
cerp
t sh
ows
how
a c
lass
pro
ject
ch
ange
d on
e St
. Ola
f stu
dent
’s r
elat
ions
hip
to t
he
com
mun
ity:
“I
can
say
I ha
rdly
did
thi
s pr
ojec
t ju
stic
e,
how
ever
, I
feel
the
mos
t im
port
ant
thin
g I’v
e ga
ined
fro
m t
his
proj
ect
is a
sen
se o
f pl
ace
here
in N
orth
field
. Thi
s to
wn
that
I ha
ve li
ved
in,
but
mad
e lit
tle
atte
mpt
to
fa
mili
ariz
e m
ysel
f w
ith,
durin
g th
e pa
st f
our
year
s, h
as
sudd
enly
be
com
e so
met
hing
I
feel
a
conn
ectio
n w
ith. T
his
proj
ect
has
prov
ided
m
e w
ith a
rea
son
to e
xplo
re t
he p
hysi
cal,
soci
al,
and
hist
oric
al a
spec
ts o
f th
is p
lace
, an
d ha
s ca
used
me
to f
all
in l
ove
with
thi
s to
wn.
. .
. I’m
exc
ited
abou
t be
ing
an a
ctiv
e m
embe
r of
a c
omm
unity
. .
. n
ot ju
st li
ving
in
a ho
me
but
resi
ding
in a
nei
ghbo
rhoo
d w
ith a
co
mm
itmen
t to
my
neig
hbor
s. T
his
proj
ect
has
prov
ided
me
with
a r
easo
n to
str
ive
for
a se
nse
of c
omm
unity
and
I ca
n on
ly h
ope
that
it
may
ha
ve
also
sp
arke
d th
e in
tere
st
of
othe
rs.”
Take
n fr
om: A
rchi
tect
ure
of C
omm
unity
: In
vest
igat
ion
of A
rchi
tect
ural
Ele
men
ts a
nd th
eir
effe
cts
on N
orth
field
Nei
ghbo
rhoo
ds
Katie
Gre
ller,
St.
Ola
f Col
lege
, Spr
ing
2004
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
49
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
• Vo
lunt
eeris
m.
Supp
ort
volu
ntee
r pr
ogra
ms
at
St.
Ola
f an
d Ca
rleto
n. In
add
ition
to
enga
ging
the
stu
dent
s, t
he c
ity a
s a
who
le
rece
ives
an
econ
omic
ben
efit
from
vol
unte
er s
ervi
ces.
The
city
ca
n su
ppor
t th
e co
llege
s’ p
rogr
ams
—Ca
rleto
n’s
Actin
g in
the
Co
mm
unity
Tog
ethe
r (A
CT)
and
St O
laf’s
Vol
unte
er N
etw
ork
— b
y he
lpin
g to
link
the
m w
ith t
he n
eeds
of l
ocal
org
aniz
atio
ns.
• Ev
ents
. Ens
ure
that
rel
evan
t ev
ents
are
mar
kete
d to
the
col
lege
s.
Wor
k w
ith o
utre
ach
coor
dina
tors
at
each
faci
lity
to d
evel
op e
vent
s or
ref
ocus
exi
stin
g ev
ents
to
bett
er e
ngag
e th
is g
roup
whe
n po
ssib
le.
Stra
tegy
3B
: C
onti
nue
to
enga
ge
lead
ersh
ip
of
colle
ges
in
econ
omic
de
velo
pmen
t .
Hig
her
educ
atio
n in
stitu
tions
are
bec
omin
g a
pivo
tal
piec
e of
the
eco
nom
ic
deve
lopm
ent
puzz
le.
The
EDA
shou
ld e
xplo
re w
ays
to e
nhan
ce t
he r
elat
ions
hip
of t
he c
ity a
nd t
he c
olle
ges
and
cont
inue
to
impr
ove
the
flow
of
info
rmat
ion
betw
een
the
lead
ersh
ip o
f the
se g
roup
s.
Actio
ns:
3B
.1:
En
cour
age
join
t pa
rtic
ipat
ion.
In a
dditi
on t
o cr
oss-
repr
esen
tatio
n on
re
leva
nt
boar
ds
and
com
mis
sion
s,
this
ta
sk
shou
ld
iden
tify
oppo
rtun
ities
for
par
tner
ship
s be
twee
n th
e co
llege
s an
d th
e ci
ty.
Two
sign
ifica
nt e
xam
ples
for
join
t pa
rtic
ipat
ion
incl
ude:
• Ol
d M
iddl
e Sc
hool
. Ca
rleto
n’s
rece
nt p
ropo
sal
rega
rdin
g th
e re
-us
e of
the
old
Nor
thfie
ld M
iddl
e Sc
hool
pre
sent
s an
exc
elle
nt
oppo
rtun
ity f
or c
olla
bora
tion.
In
addi
tion
to p
rovi
ding
a p
ossi
ble
venu
e fo
r cu
ltura
l ev
ents
, th
is s
ite s
houl
d be
inv
estig
ated
as
a po
tent
ial
loca
tion
to
supp
ort
med
ia
and
arts
-rel
ated
en
trep
rene
ursh
ip.
The
EDA
shou
ld s
tay
abre
ast
of p
lans
for
the
O
ld M
iddl
e Sc
hool
and
sup
port
Car
leto
n by
pro
mot
ing
the
site
to
appr
opria
te p
rosp
ects
.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
50
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
• He
alth
care
com
plex
. N
orth
field
Hos
pita
l’s i
nter
est
in b
ecom
ing
a re
gion
al m
edic
al d
estin
atio
n, c
oupl
ed w
ith in
crea
sing
tie
s be
twee
n th
e co
llege
s, t
he h
ospi
tal,
and
regi
onal
hea
lth-r
elat
ed i
nitia
tives
pr
esen
ts a
n ex
celle
nt o
ppor
tuni
ty fo
r jo
int
part
icip
atio
n. T
he c
ity’s
pr
evio
us d
evel
opm
ent
prop
osal
reg
ardi
ng S
t. O
laf-o
wne
d pr
oper
ty
shou
ld
be
reco
nsid
ered
. Th
is
actio
n is
re
late
d to
th
e la
rger
qu
estio
n of
the
pre
serv
atio
n of
indu
stria
l lan
d an
d re
pres
ents
one
op
tion
for
deve
lopm
ent
as o
utlin
ed in
Str
ateg
y 1A
.
3B
.2:
Expl
ore
best
pr
acti
ces
for
econ
omic
de
velo
pmen
t an
d hi
gher
ed
ucat
ion.
The
rec
ently
pub
lishe
d To
ols
and
Insi
ghts
for
Uni
vers
ities
Ca
lled
to
Regi
onal
St
ewar
dshi
p pr
ovid
es
guid
ance
on
th
is
reco
mm
enda
tion
( ava
ilabl
e fo
r do
wnl
oad
at:
http
://w
ww
.reg
iona
lste
war
dshi
p.or
g).
This
do
cum
ent
and
rela
ted
wor
ks a
re n
otab
ly w
eak
on s
peci
fic s
trat
egie
s. T
hey
are,
how
ever
, st
rong
on
case
stu
dies
. The
crit
ical
ele
men
ts in
clud
e th
e fo
llow
ing:
• en
surin
g th
at
entr
epre
neur
ial
stra
tegi
es
are
part
of
th
e ec
onom
ic d
evel
opm
ent
mix
,
• en
fran
chis
ing
busi
ness
es
in
the
broa
der
goal
s of
th
e co
mm
unity
and
the
col
lege
(s),
espe
cial
ly a
s th
ey r
elat
e to
in
nova
tive
prac
tices
and
tra
inin
g, a
nd
• de
finin
g a
“ste
war
dshi
p” r
ole
for
colle
ges.
Ther
e is
no
doub
t th
at b
usin
ess
oppo
rtun
ities
for
alu
mni
mus
t dr
ive
thes
e st
rate
gies
. It
is a
lso
true
tha
t th
e ta
rget
ed s
ecto
rs p
rovi
de t
he
best
m
eans
by
w
hich
th
e “t
alen
t po
ol”
can
be
draw
n ba
ck
to
Nor
thfie
ld.
Stra
tegy
3C
: In
crea
se t
he r
ange
of
hous
ing
opti
ons .
Res
iden
tial
dem
and
cont
inue
s to
dr
ive
up h
ousi
ng c
osts
in
the
area
. W
hile
hou
sing
is
affo
rdab
le r
elat
ive
to
othe
r pl
aces
in t
he c
ount
ry, c
osts
are
hig
h re
lativ
e to
oth
er p
arts
of t
he s
tate
,
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
51
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
incl
udin
g th
e Tw
in C
ities
. Th
is i
ssue
affe
cts
a nu
mbe
r of
eco
nom
ic a
ctiv
ities
fr
om r
ecru
iting
col
lege
fac
ulty
and
loca
l exe
cutiv
es t
o at
trac
ting
and
reta
inin
g yo
ung
prof
essi
onal
s.
Actio
ns:
3C
.1:
Su
ppor
t cu
rren
t pr
ogra
ms.
Nor
thfie
ld’s
Hou
sing
and
Red
evel
opm
ent
Auth
ority
(H
RA)
has
a n
umbe
r of
hou
sing
pro
gram
s de
sign
ed t
o im
prov
e th
e ci
ty’s
ho
usin
g si
tuat
ion,
in
clud
ing
dow
n-pa
ymen
t as
sist
ance
for
first
-tim
e ho
meb
uyer
s an
d co
llabo
rativ
e pr
ogra
ms
with
th
e Ca
nnon
Riv
er C
omm
unity
Lan
d Tr
ust.
Ens
urin
g th
e co
ntin
uatio
n an
d ex
pans
ion
of t
hese
pro
gram
s is
im
port
ant
to t
he c
ity’s
fut
ure
vita
lity.
The
ED
A co
uld
supp
ort
the
wor
k of
the
HR
A in
the
fol
low
ing
way
s:
• Jo
int p
lann
ing.
The
ED
A an
d H
RA
shou
ld c
oord
inat
e w
ork
plan
s an
d go
als
to e
nsur
e th
at e
ffort
s do
not
con
flict
.
• Bu
sine
ss l
iais
on.
The
avai
labi
lity
of a
fford
able
hou
sing
is
an a
rea
that
im
pact
s bu
sine
ss d
evel
opm
ent.
The
ED
A co
uld
serv
e as
a
liais
on b
etw
een
the
HR
A an
d lo
cal
busi
ness
es.
One
met
hod
for
acco
mpl
ishi
ng t
his
goal
is t
o in
corp
orat
e ho
usin
g qu
estio
ns w
ithin
bu
sine
ss s
urve
ys o
r on
-site
vis
itatio
ns (s
ee S
trat
egy
3C.2
).
3C
.2:
Wor
k w
ith
maj
or e
mpl
oyer
s to
doc
umen
t sc
ope
of h
ousi
ng i
ssue
. Cl
arify
ing
the
scop
e of
the
pro
blem
, th
roug
h bu
sine
ss i
nter
view
s or
fo
cus
grou
ps, i
s an
impo
rtan
t ar
ea w
here
the
ED
A co
uld
cont
ribut
e to
H
RA
effo
rts.
• In
terv
iew
s. T
his
effo
rt s
houl
d be
gin
with
int
ervi
ews
of t
he c
ity’s
m
ajor
em
ploy
ers
(see
bo
x).
Base
d on
th
e re
sults
of
th
ese
inte
rvie
ws,
the
ED
A sh
ould
inc
lude
a q
uest
ion
on h
ousi
ng i
ssue
s (i.
e.,
rang
e of
opt
ions
and
ava
ilabi
lity)
as
part
of
any
busi
ness
re
tent
ion
and
expa
nsio
n su
rvey
s.
what
’s in
a nam
e
Neg
ativ
e co
nnot
atio
ns a
ssoc
iate
d w
ith t
he
term
“a
fford
able
ho
usin
g”
have
le
d pr
actit
ione
rs t
o de
vise
a n
umbe
r of
ter
ms,
su
ch a
s:
• w
orkf
orce
hou
sing
• at
tain
able
hou
sing
• in
clus
iona
ry h
ousi
ng
How
ever
, re
gard
less
of
the
term
app
lied,
th
e go
al r
emai
ns t
he s
ame—
impr
ovin
g th
e ra
nge
of h
ousi
ng o
ptio
ns f
or c
urre
nt a
nd
futu
re r
esid
ents
.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
52
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
• Em
ploy
er-a
ssis
ted
hous
ing
(EAH
). If
affo
rdab
le h
ousi
ng is
see
n as
a
maj
or is
sue
by e
mpl
oyer
s, t
he E
DA
and
HR
A sh
ould
exp
lore
the
fe
asib
ility
of
en
cour
agin
g em
ploy
er-a
ssis
ted
hous
ing
(EAH
) pr
ogra
ms.
Th
is
term
en
com
pass
es
empl
oyer
-led
initi
ativ
es
rang
ing
from
for
giva
ble
loan
s or
gra
nts
to d
efra
y do
wn-
paym
ent
cost
s to
"so
ft"
(sub
sidi
zed)
sec
ond
mor
tgag
es,
mat
ched
sav
ings
pr
ogra
m,
belo
w-m
arke
t-in
tere
st-r
ate
mor
tgag
es,
and
mor
tgag
e gu
aran
tees
. Hom
e-bu
yer
educ
atio
n is
ano
ther
impo
rtan
t as
pect
of
the
prog
ram
. EA
H
prog
ram
s ha
ve
beco
me
popu
lar
with
go
vern
men
ts
as
a m
eans
fo
r pr
ovid
ing
hous
ing
for
publ
ic
empl
oyee
s, s
uch
as t
each
ers,
pol
ice
offic
ers,
and
fire
fight
ers.
The
G
reat
er
Min
neso
ta
Hou
sing
Fu
nd
(htt
p://
ww
w.g
mhf
.com
) ha
s fa
cilit
ated
a n
umbe
r of
suc
h pr
ogra
ms
in t
he s
tate
.
• Ex
plor
e re
late
d pr
ogra
ms.
Ens
ure
that
the
city
of
Nor
thfie
ld i
s ac
cess
ing
all
avai
labl
e pr
ogra
ms
rela
ted
to
the
prov
isio
n of
w
orkf
orce
hou
sing
. Ex
ampl
es o
f st
ate-
leve
l ini
tiativ
es in
thi
s ar
ea
incl
ude
the
Econ
omic
Dev
elop
men
t &
Hou
sing
Cha
lleng
e Fu
nd
prog
ram
and
the
des
igna
tion
of W
orkf
orce
Hou
sing
Dis
tric
ts.
3C
.3:
Wor
k w
ith
the
HR
A t
o id
enti
fy a
ddit
iona
l pr
ogra
ms .
The
pro
visi
on
of “
adeq
uate
and
affo
rdab
le h
ousi
ng”
for
Nor
thfie
ld r
esid
ents
is
the
char
ge o
f th
e H
RA.
How
ever
, th
e re
latio
nshi
p of
the
HR
A’s
wor
k to
th
e fu
ture
eco
nom
ic v
italit
y of
the
city
arg
ues
for
EDA
supp
ort
of t
his
func
tion.
Gai
ning
an
unde
rsta
ndin
g of
“be
st p
ract
ices
” in
affo
rdab
le
hous
ing
that
can
be
adop
ted
in N
orth
field
is a
noth
er a
rea
whe
re E
DA
invo
lvem
ent
may
mak
e se
nse.
Exa
mpl
es in
clud
e:
• De
nsity
bon
uses
. A
dens
ity b
onus
pro
gram
pro
vide
s in
cent
ives
to
enco
urag
e de
velo
pers
to
build
affo
rdab
le o
wne
rshi
p an
d re
ntal
ho
usin
g. F
or e
very
affo
rdab
le u
nit
that
a d
evel
oper
pro
mis
es t
o bu
ild h
e or
she
can
bui
ld a
cal
cula
ted
num
ber
of m
arke
t ra
te u
nits
gr
eate
r th
an
wou
ld
be
allo
wed
ot
herw
ise.
Fo
r ex
ampl
e,
a de
velo
per
prop
oses
to
build
ren
tal
hous
ing
on a
site
with
zon
ing
Nor
thfie
ld’s
Maj
or E
mpl
oyer
s(1
00+
empl
oyee
s)
Empl
oyer
Pr
oduc
ts/
Serv
ices
Em
ploy
ees
St. O
laf C
olle
ge
Educ
atio
n 86
0
Mal
t-O
-Mea
l Com
pany
Fo
od P
roce
ssin
g (c
erea
l) 78
7
Carle
ton
Colle
ge
Educ
atio
n 65
0N
orth
field
Sch
ool
Dis
tric
t IS
D #
659
Educ
atio
n 50
0
Mul
tek
Flex
ible
Ci
rcui
ts, I
nc.
Flex
ible
Circ
uits
45
0
McL
ane
Min
neso
ta
Gro
cery
D
istr
ibut
ion
400
Nor
thfie
ld H
ospi
tal
Gen
eral
Med
ical
&
Surg
ical
Hos
pita
l 34
0
Allin
a M
edic
al C
linic
M
edic
al C
are
198
Thre
e Li
nks
Care
Ce
nter
Sk
illed
Nur
sing
Ca
re F
acili
ty
180
Cub
Food
s
Ret
ail
175
City
of N
orth
field
G
over
nmen
t 16
1
Card
inal
CG
W
indo
w G
lass
In
sula
tion
140
Laur
a Ba
ker
Serv
ices
As
soci
atio
n
Spec
ial E
duca
tion
125
Targ
et
Ret
ail
120
Nor
thfie
ld R
etire
men
t Ce
nter
Sk
illed
Nur
sing
Ca
re F
acili
ty
114
Mai
nstr
eam
Pu
blic
atio
ns L
.L.C
. N
ews
Publ
ishi
ng
108
Sour
ces:
Nor
thfie
ld A
rea
Cham
ber
of C
omm
erce
; City
of N
orth
field
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
53
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
that
al
low
s a
max
imum
of
30
re
ntal
un
its.
How
ever
, if
the
deve
lope
r pr
omis
es t
hat
10 o
f th
ose
units
will
be
affo
rdab
le t
o ho
useh
olds
at
or b
elow
50%
of
med
ian
inco
me
then
inst
ead
of a
m
axim
um o
f 30
units
the
dev
elop
er c
an b
uild
35
units
. Lim
its c
an
be p
lace
d on
bot
h th
e zo
nes
whe
re d
ensi
ty i
ncen
tives
can
be
earn
ed a
s w
ell
as a
lim
it on
the
num
ber
of d
ensi
ty b
onus
es
allo
wed
. D
ensi
ty b
onus
es c
an a
lso
be p
rovi
ded
for
othe
r pu
blic
be
nefit
s: o
pen
spac
e, t
rails
and
par
ks;
hist
oric
pre
serv
atio
n; a
nd
ener
gy c
onse
rvat
ion.
A de
nsity
bon
us c
an t
ake
man
y fo
rms.
For
exa
mpl
e, a
juris
dict
ion
can
allo
w f
or a
n in
crea
se i
n he
ight
or
an i
ncre
ase
in F
AR i
f a
deve
lope
r in
clud
es
affo
rdab
le
hous
ing
with
in
a de
velo
pmen
t pr
ojec
t. T
he a
llow
ance
for
an
incr
ease
in
dens
ity c
an a
lso
be
shift
ed f
rom
one
par
t of
the
site
pla
n to
ano
ther
and
in
som
e ca
ses
to a
diff
eren
t si
te.
• Re
al e
stat
e tr
ansf
er t
ax.
Anot
her
usef
ul t
ool
is a
pro
gram
tha
t us
es a
rea
l es
tate
tra
nsfe
r ta
x to
hel
p cr
eate
a f
und
for
the
deve
lopm
ent
of w
orkf
orce
hou
sing
. A
1% f
ee o
f an
y re
al e
stat
e tr
ansf
er o
ver
$100
,000
is
paid
by
the
gran
tee
at t
he t
ime
of
tran
sfer
an
d is
de
posi
ted
into
a
fund
to
su
ppor
t w
orkf
orce
ho
usin
g.
The
HR
A sh
ould
in
vest
igat
e w
heth
er
this
ty
pe
of
appr
oach
can
be
impl
emen
ted
in N
orth
field
.
• M
ultif
amily
hou
sing
pro
gram
s. A
fford
able
hou
sing
sho
uld
addr
ess
both
si
ngle
-fam
ily
and
mul
tifam
ily
hous
ing
need
s.
Ther
e ar
e se
vera
l m
ultif
amily
hou
sing
pro
gram
s, m
ost
offe
red
to n
onpr
ofit
deve
lope
rs, t
hat
eith
er g
rant
fund
s or
pro
vide
long
-ter
m fo
rgiv
able
lo
ans
for
affo
rdab
le h
ousi
ng d
evel
opm
ent.
• In
clus
iona
ry z
onin
g. I
nclu
sion
ary
zoni
ng o
rdin
ance
s re
quire
new
ho
usin
g co
nstr
uctio
n to
inc
lude
a c
erta
in p
erce
ntag
e (t
ypic
ally
be
twee
n 10
% a
nd 3
0%)
of a
fford
able
hou
sing
uni
ts a
s a
part
of
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
54
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
the
deve
lopm
ent.
The
se u
nits
are
elig
ible
to
be p
urch
ased
or
rent
ed b
y fa
mili
es t
hat
do n
ot e
xcee
d ce
rtai
n in
com
e le
vels
. In
m
any
case
s, a
fam
ily s
ellin
g a
hous
e pu
rcha
sed
thro
ugh
the
prog
ram
mus
t pa
ss a
long
the
ben
efit
to t
he n
ew e
ligib
le b
uyer
. Th
is p
ract
ice
enco
urag
es a
mix
of
"affo
rdab
le"
and
"mar
ket-
rate
" ho
usin
g in
the
sam
e ne
ighb
orho
od.
The
Min
neso
ta
Hou
sing
Fi
nanc
e Ag
ency
st
udie
d th
e is
sue
of
incl
usio
nary
zon
ing
in a
200
2 re
port
to
the
legi
slat
ure.
The
rep
ort
conc
lude
s th
at
loca
l go
vern
men
ts
in
Min
neso
ta
“hav
e th
e au
thor
ity in
the
ir ge
nera
l pow
ers
to c
ontr
ol t
he u
se o
f lan
d an
d to
re
quire
incl
usio
nary
hou
sing
as
a pa
rt o
f th
e de
cisi
ons
they
mak
e ab
out
grow
th a
nd la
nd u
se.”
The
repo
rt p
rovi
des
a ca
se s
tudy
of
the
“Clo
ver
Rid
ge” d
evel
opm
ent
in C
hask
a, M
N.
• Ot
her.
Fa
nnie
M
ae’s
w
ebsi
te
[htt
p://w
ww
.fann
iem
ae.c
om/]
incl
udes
a n
umbe
r of
too
ls fo
r m
akin
g ho
me
owne
rshi
p af
ford
able
, su
ch a
s its
200
5 Ho
usin
g So
lutio
ns r
epor
t.
3C
.4:
Rev
iew
ex
isti
ng
ordi
nanc
es.
Seve
ral
obst
acle
s to
de
velo
ping
af
ford
able
hou
sing
can
be
addr
esse
d by
a r
evie
w o
f th
e ex
istin
g de
velo
pmen
t pr
oces
s. M
ake
sure
tha
t pe
rmitt
ing
and
site
pla
n re
view
ca
n be
don
e in
a t
imel
y fa
shio
n to
mee
t le
ndin
g re
quire
men
ts.
Tim
e ad
ded
to t
he a
ppro
val p
roce
ss t
ypic
ally
tra
nsla
tes
dire
ctly
into
hig
her
cost
s fo
r th
e de
velo
per
whi
ch a
re o
ften
pas
sed
alon
g to
the
buy
er.
The
Mod
el Z
onin
g Te
chni
cal
Advis
ory
Grou
p re
port
pub
lishe
d by
the
M
inne
sota
Hou
sing
Fin
ance
Age
ncy
in 2
003
prov
ides
som
e gu
idan
ce
in t
his
area
.
Stra
tegy
3D
:
Cre
ate
entr
epre
neur
ial
and
inno
vati
ve s
tart
-up
oppo
rtun
itie
s. I
nnov
atio
n an
d en
trep
rene
ursh
ip a
re a
vita
l pa
rt o
f a
vigo
rous
eco
nom
y. H
owev
er,
this
fa
ct d
oes
not
mea
n th
at e
ntre
pren
eurs
hip
can
be e
asily
cap
ture
d in
sm
alle
r an
d le
ss d
evel
oped
are
as o
r th
at e
very
city
or
regi
on c
an b
e su
cces
sful
in
enco
urag
ing
inno
vatio
n. It
is t
rue,
how
ever
, th
at t
he c
omm
uniti
es a
nd r
egio
ns
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
55
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
that
hav
e ta
ken
this
app
roac
h—lin
king
edu
catio
nal r
esou
rces
with
cap
ital a
nd
crea
tivity
—co
nsis
tent
ly e
xcee
d th
e ec
onom
ic p
erfo
rman
ce o
f oth
er a
reas
.
Nor
thfie
ld
has
unus
ual
adva
ntag
es
in
this
re
gard
. W
hile
m
ost
smal
ler
com
mun
ities
hav
e ne
ither
a s
tron
g co
rpor
ate
base
nor
sig
nific
ant
educ
atio
nal
reso
urce
s, N
orth
field
has
bot
h. T
he p
rese
nce
of t
hese
ele
men
ts p
rovi
des
a ba
sis
for
succ
ess
in p
rom
otin
g th
e co
mm
unity
inte
rnal
ly a
s w
ell a
s ex
tern
ally
w
ith r
egar
d to
ent
repr
eneu
rshi
p.
Ex
celle
nt
exam
ples
fo
r an
en
trep
rene
uria
l ap
proa
ch
are
foun
d in
lo
cal
com
pani
es s
uch
as S
peec
h G
ear,
Mon
ster
Gam
es,
and
(form
erly
) VI
A an
d G
ear
Wor
ks.
They
re
pres
ent
an
appr
ecia
tion
of
the
valu
e of
in
telle
ctua
l pr
oper
ty t
hat
is a
t th
e he
art
of in
nova
tion
and
entr
epre
neur
ship
. In
fact
, IP
is
the
sing
le
best
di
ffere
ntia
tor
of
entr
epre
neur
ial
busi
ness
es
from
sm
all
busi
ness
st
art-
ups.
Th
is
exte
nds
into
ni
che
mar
ket
such
as
As
tral
Te
chno
logi
es a
nd A
ll Fl
ex.
Ac
tions
:
3D
.1:
Form
vir
tual
incu
bato
r. F
orm
a “
virt
ual i
ncub
ator
” in
con
junc
tion
with
th
e N
orth
field
Ent
erpr
ise
Cent
er,
the
colle
ges,
and
maj
or e
mpl
oyer
s.
Unf
ortu
nate
ly,
incu
bato
rs h
ave
beco
me
som
ethi
ng o
f a
clic
hé.
The
idea
tha
t a
build
ing
with
sha
red
serv
ices
will
hel
p ne
w b
usin
esse
s be
com
e su
cces
sful
is
no l
onge
r cr
edib
le (
if it
ever
was
). Su
cces
sful
in
cuba
tors
are
tho
se w
ith b
usin
esse
s th
at s
hare
com
mon
goa
ls a
nd
are
supp
orte
d by
som
e fo
rm o
f pr
oprie
tary
res
earc
h or
ded
icat
ed
inte
llect
ual
prop
erty
. W
ithou
t th
at,
they
too
oft
en r
esem
ble
noth
ing
mor
e th
an a
bad
rea
l est
ate
deal
.
Look
ed a
t m
ore
broa
dly,
an
incu
bato
r sh
ould
acc
ompl
ish
the
follo
win
g:
• R
educ
e th
e co
st o
f do
ing
busi
ness
dur
ing
a ph
ase
in w
hich
ex
pens
es e
xcee
d re
venu
es. T
his
incl
udes
red
uced
leas
e sp
ace
defin
itio
n: E
NTR
EPR
ENEU
RSH
IP
Entr
epre
neur
ship
is
th
e pr
oces
s of
br
ingi
ng
inno
vatio
ns
to
the
mar
ketp
lace
. Th
is
defin
ition
pr
eclu
des
the
trad
ition
al
“mom
an
d po
p”
serv
ice
busi
ness
, as
wel
l as
the
gara
ge in
vent
or w
ho g
ives
no
thou
ght t
o w
heth
er th
ere
is a
mar
keta
ble
prod
uct.
It do
es i
nclu
de p
roce
sses
and
sys
tem
s, a
s w
ell
as
new
pr
oduc
ts.
It dr
aws
on
inte
llect
ual
and
man
agem
ent
capi
tal
as
cert
ainl
y as
it
does
on
fin
anci
al
reso
urce
s.
It is
pr
agm
atic
an
d fo
rwar
d-lo
okin
g. It
is a
ssoc
iate
d w
ith t
he R
&D d
epar
tmen
ts o
f co
rpor
atio
n an
d un
ivers
ity r
esea
rche
rs.
It re
quire
s a
rele
ntle
ss
com
mitm
ent
to
mar
ket
real
ities
an
d a
criti
cal e
ye fo
r te
chno
logi
cal b
reak
thro
ughs
.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
56
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
and
adm
inis
trat
ive
cost
s, a
s w
ell a
s sh
ared
equ
ipm
ent
(offi
ce
and,
pot
entia
lly, m
achi
nery
)
• Co
nsol
idat
ing
busi
ness
sup
port
act
iviti
es in
clud
ing
coun
selin
g an
d te
chni
cal a
ssis
tanc
e
• Cr
eatin
g sy
nerg
y w
ith
rela
ted
busi
ness
es
thro
ugh
shar
ed
tech
nolo
gy, m
arke
ting
capa
city
, and
sha
red
tale
nt p
ool
The
valu
e of
the
se s
ervi
ces
does
not
dep
end
on a
sha
red
build
ing.
N
etw
orke
d sy
stem
s, jo
int
even
ts, a
nd o
ff-si
te c
ouns
elin
g ca
n ea
sily
be
prov
ided
. In
fac
t, t
hey
are
alre
ady
larg
ely
in p
lace
. Th
e N
orth
field
En
terp
rise
Cent
er a
lread
y of
fers
SBD
C-ce
rtifi
ed n
ew a
nd e
mer
ging
bu
sine
ss c
onsu
ltatio
n. E
-mai
ls b
etw
een
like-
min
ded
rese
arch
ers
and
entr
epre
neur
s ar
e a
give
n in
tod
ay’s
wire
d ec
onom
y. T
he v
alue
of
a “v
irtua
l in
cuba
tor”
is
prec
isel
y in
not
hav
ing
to b
e de
pend
ent
on a
sp
ecifi
c re
al e
stat
e in
vest
men
t.
3D
.2:
Expa
nd u
se o
f th
e ca
pita
l in
vest
men
t fu
nd.
Alth
ough
the
NEC
has
cr
eate
d a
capi
tal
inve
stm
ent
fund
fo
cuse
d on
la
rge
real
es
tate
tr
ansa
ctio
ns,
Nor
thfie
ld m
ust
rem
ain
focu
sed
on t
he r
eal
goal
: to
su
ppor
t ne
w b
usin
ess
crea
tion.
Oth
er w
ays
to a
chie
ve t
hat
goal
(fr
om
the
pers
pect
ive
of r
educ
ing
oper
atin
g co
sts)
incl
ude
writ
e-do
wns
and
cr
eativ
e le
asin
g ar
rang
emen
ts fo
r ex
istin
g of
fice
and
indu
stria
l spa
ce.
Spec
ifica
lly,
desi
gnat
ing
cert
ain
build
ings
(es
peci
ally
in t
he d
ownt
own)
as
via
ble
tech
nolo
gy s
ervi
ce-o
rient
ed s
tart
-up
cent
ers
is a
firs
t st
ep.
Impr
ovem
ents
to
thes
e bu
ildin
gs w
ould
incl
ude
broa
dban
d ac
cess
and
fle
xibl
e w
ork
spac
es.
Leas
e ra
tes
wou
ld
be
adju
sted
ba
sed
on
reve
nue.
To
avai
l th
emse
lves
of
thes
e fa
vora
ble
rate
s, b
usin
esse
s w
ould
be
requ
ired
to p
artic
ipat
e in
ent
repr
eneu
rial s
emin
ars
and
wor
k se
ssio
ns.
3D
.3:
Eng
age
high
er e
duca
tion
in
this
str
ateg
y . T
he E
DA’
s re
latio
nshi
p w
ith
St.
Ola
f, Ca
rleto
n,
and
othe
r re
gion
al
inst
itutio
ns
of
high
er
entr
epre
neu
rial
res
ourc
e
Sinc
e 19
92,
the
Fins
tad
Offi
ce
for
Entr
epre
neur
ial
Stud
ies
has
help
ed
St.
Ola
f st
uden
ts
gain
re
al
wor
ld
expe
rienc
e by
pr
ovid
ing
gran
ts t
o pr
omis
ing
entr
epre
neur
s.
Each
sp
ring,
st
uden
ts
pitc
h th
eir
busi
ness
pl
ans
to a
com
mitt
ee o
f bus
ines
speo
ple
and
St.
Ola
f fa
culty
, w
ho t
hen
sele
ct t
he e
ntrie
s th
at
will
rec
eive
fund
ing.
Nea
rly
$36,
000
was
aw
arde
d in
20
04
for
seve
ntee
n ve
ntur
es.
Sinc
e its
in
cept
ion,
th
e Fi
nsta
d O
ffice
ha
s pr
esen
ted
mor
e th
an
$500
,000
to
18
0 st
uden
ts,
for
vent
ures
ra
ngin
g fr
om
orga
nic
farm
ing
to
mus
ic
mar
ketin
g.
St. O
laf w
ebsi
te
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
57
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
educ
atio
n is
ce
ntra
l to
cr
eatin
g an
en
trep
rene
uria
l cl
imat
e.
It is
th
roug
h th
ese
inst
itutio
ns
that
th
e m
ost
succ
essf
ul
elem
ents
of
en
trep
rene
ursh
ip c
an e
mer
ge.
Thes
e in
clud
e an
em
phas
is o
n ex
istin
g in
dust
ry a
nd t
he a
bilit
y to
tak
e cl
assr
oom
exp
erie
nce
and
turn
it in
to a
vi
able
bus
ines
s m
odel
. Th
e Fi
nsta
d O
ffice
for
Ent
repr
eneu
rial S
tudi
es
at S
t. O
laf’s
sho
uld
serv
e as
a r
esou
rce
in t
his
effo
rt.
3D
.4:
Cre
ate
an i
nnov
atio
n an
d en
trep
rene
ursh
ip t
ask
forc
e . T
his
task
fo
rce
coul
d be
cha
rged
with
add
ress
ing
spec
ific
task
s, in
clud
ing:
• In
vent
oryi
ng
smal
l bu
sine
ss
deve
lopm
ent
and
entr
epre
neur
ial
prog
ram
s in
the
are
a.
• W
orki
ng
with
th
e co
llege
s to
co
nduc
t an
an
alys
is
of
smal
l bu
sine
ss
oppo
rtun
ities
in
N
orth
field
th
at
can
be
linke
d w
ith
entr
epre
neur
ial t
rain
ing.
• Ex
plor
ing
oppo
rtun
ities
for
entr
epre
neur
ial d
evel
opm
ent
rela
ted
to
the
colle
ges’
exi
stin
g fib
er n
etw
ork
(See
Str
ateg
y 1E
).
• Ex
plor
ing
real
est
ate
optio
ns d
escr
ibed
in S
trat
egy
3D.2
.
3D
.5
Leve
rage
sta
te a
nd f
eder
al f
undi
ng.
Fede
ral
gran
ts t
hat
supp
ort
inno
vatio
n an
d as
sist
pr
ivat
e co
mpa
nies
in
se
curin
g go
vern
men
t co
ntra
cts
have
bee
n in
tegr
al t
o th
e su
cces
s of
man
y co
mm
uniti
es.
This
ef
fort
co
uld
begi
n by
w
orki
ng
with
lo
cal
indu
stry
gr
oups
to
de
term
ine
way
s to
add
ress
tec
hnol
ogy
issu
es w
ithin
the
ir in
dust
ry.
Smal
l Bu
sine
ss
Inno
vatio
n R
esea
rch
awar
ds
(SBI
Rs)
sh
ould
be
a
stap
le
for
entr
epre
neur
ial
activ
ity:
http
://w
ww
.sba
.gov
/sbi
r/.
Whi
le
this
str
ateg
y is
adm
itted
ly m
ore
cent
ral t
o th
e su
cces
s of
pla
ces
like
Aust
in,
Silic
on V
alle
y, a
nd t
he R
esea
rch
Tria
ngle
, th
ese
awar
ds a
re
not
out-
of-r
each
for
Nor
thfie
ld c
ompa
nies
. A
sear
ch o
f SB
IR a
war
ds
reve
als
four
com
pani
es t
hat
have
bee
n su
cces
sful
in
obta
inin
g SB
IR
fund
ing:
The
Fle
xibl
e PC
Co.
(19
96-1
997)
; As
tral
Tec
hnol
ogy
(199
7-19
99);
VIA,
Inc.
(19
98-2
000)
; an
d Sp
eech
Gea
r (2
001-
2003
). O
ther
po
ssib
ilitie
s co
uld
be i
dent
ified
via
the
Cat
alog
of
Fede
ral
Dom
estic
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
58
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
Assi
stan
ce (
CFD
A) p
ublis
hed
on-li
ne b
y th
e U
.S.
Gen
eral
Ser
vice
s Ad
min
istr
atio
n (h
ttp:
//w
ww
.gsa
.gov
/).
3D
.6:
Hos
t de
sign
com
peti
tion
s un
derw
ritt
en b
y lo
cal
com
pani
es.
The
abili
ty t
o en
hanc
e ex
istin
g pr
oduc
ts i
s a
key
elem
ent
in s
uppo
rt o
f “u
pstr
eam
tec
hnol
ogie
s.”
This
enh
ance
men
t is
oft
en d
esig
n-re
late
d. A
co
mpe
titio
n w
hich
en
gage
s st
uden
ts,
engi
neer
s,
and
indu
stria
l de
sign
ers
to
show
ho
w
prod
ucts
ca
n be
im
prov
ed
can
be
of
imm
edia
te v
alue
to
the
com
pani
es p
artic
ipat
ing,
as
wel
l as
to
thos
e su
bmitt
ing
thei
r w
ork.
The
reco
mm
ende
d ta
sk f
orce
wou
ld m
eet
with
maj
or e
mpl
oyer
s an
d th
e co
llege
s to
cre
ate
a fo
rmal
des
ign
com
petit
ion.
Sm
all
finan
cial
pr
izes
wou
ld b
e aw
arde
d. A
sta
te-w
ide
prom
otio
nal
effo
rt (
invi
ting
vent
ure
capi
tal f
irms
to p
artic
ipat
e) s
houl
d be
incl
uded
.
3D
.7:
Pro
vide
st
ipen
ds
to
prom
isin
g en
gine
ers
and
stud
ents
in
th
e re
gion
. Th
ese
indi
vidu
als
shou
ld b
e re
crui
ted
from
the
Tw
in C
ities
re
gion
. Th
is e
ffort
sho
uld
be r
evie
wed
on
an a
nnua
l ba
sis
and
if su
ffici
ent
appl
ican
ts a
re n
ot a
vaila
ble,
the
rec
ruitm
ent
effo
rt c
ould
ex
tend
sta
tew
ide
or e
ven
natio
nwid
e. T
hese
stip
ends
sho
uld
be li
nked
to
wor
k ca
rrie
d ou
t in
the
reg
ion.
The
y ar
e, in
effe
ct, m
ini-s
chol
arsh
ips
that
can
act
as
a ca
taly
st f
or n
ew b
usin
ess
deve
lopm
ent.
Fun
ding
for
th
is e
ffort
sho
uld
com
e fr
om e
xist
ing
corp
orat
ions
and
, on
a l
imite
d ba
sis,
from
the
col
lege
s.
Stra
tegy
3E:
Ta
ke
step
s to
in
tegr
ate
city
’s
grow
ing
His
pani
c/La
tino
po
pula
tion
. In
19
90,
less
tha
n 20
0 re
side
nts
repo
rted
the
ir et
hnic
ity a
s H
ispa
nic
or L
atin
o.
This
fig
ure
jum
ped
to n
early
1,0
00 j
ust
ten
year
s la
ter.
Whi
le t
his
grou
p ac
coun
ted
for
slig
htly
les
s th
an 6
per
cent
of
the
city
’s t
otal
pop
ulat
ion
in
2000
, it
repr
esen
ted
roug
hly
one-
third
of t
he t
otal
pop
ulat
ion
gain
from
199
0 to
200
0. I
f th
is t
rend
con
tinue
s, i
nteg
ratin
g th
is s
egm
ent
into
the
city
’s
econ
omic
, cul
tura
l, an
d po
litic
al fa
bric
will
be
criti
cal t
o N
orth
field
’s fu
ture
.
why
it m
atte
rs
Nor
thfie
ld’s
gro
win
g H
ispa
nic/
Latin
o po
pula
tion
rais
es m
any
ques
tions
for
com
mun
ity le
ader
s:
• D
oes
this
gro
wth
rep
rese
nt a
long
ter
m
tren
d, o
r w
ere
the
1990
s an
ano
mal
y?
Nat
iona
l tre
nds
show
con
tinue
d gr
owth
of t
he
His
pani
c po
pula
tion
thro
ugho
ut t
he U
nite
d St
ates
. The
re is
eve
ry r
easo
n to
exp
ect
that
N
orth
field
will
be
no e
xcep
tion
to t
his
tren
d.
Mex
ican
wor
kers
– b
oth
lega
l and
ille
gal –
co
ntin
ue t
o ha
ve e
asy
acce
ss t
o U
.S. c
ities
, w
here
the
ir se
rvic
es a
re w
elco
me.
•
Reg
ardl
ess
of t
he t
rend
dat
a, is
the
H
ispa
nic
popu
latio
n fu
lly in
volv
ed in
the
so
cial
and
eco
nom
ic d
evel
opm
ent
of t
he
com
mun
ity?
This
que
stio
n is
mor
e di
fficu
lt to
ans
wer
. Th
ere
are
indi
cato
rs, h
owev
er, t
hat
are
wor
th
atte
ndin
g to
. In
Nor
thfie
ld, a
s el
sew
here
, H
ispa
nics
are
und
er-r
epre
sent
ed o
n ci
ty
coun
cils
and
oth
er c
ivic
inst
itutio
ns. H
ispa
nic
drop
-out
rat
es, h
ousi
ng q
ualit
y, a
nd in
com
e ty
pica
lly c
ompa
re p
oorly
to
thos
e of
the
po
pula
tion
as a
who
le.
[con
tinue
d ne
xt p
age]
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
NO
RTH
FIEL
D E
CON
OM
IC D
EVEL
OPM
ENT
AUTH
OR
ITY
59
OPP
OR
TUN
ITY
3:
ATT
RA
CTI
NG
AN
D R
ETA
ININ
G T
ALE
NT
Actio
ns:
3E.
1:
In
crea
se u
nder
stan
ding
of
the
His
pani
c/La
tino
pop
ulat
ion.
Wor
king
w
ith c
omm
unity
dev
elop
men
t or
gani
zatio
ns (
such
as
the
Nor
thfie
ld
Com
mun
ity A
ctio
n Ce
nter
, Th
ree
Riv
ers
Com
mun
ity A
ctio
n, a
nd t
he
Ric
e Co
unty
So
cial
Se
rvic
es
offic
e)
to
docu
men
t N
orth
field
’s
His
pani
c/La
tino
popu
latio
n is
an
impo
rtan
t fir
st s
tep
in t
his
stra
tegy
. Th
is e
ffort
sho
uld
be t
wo-
pron
ged.
• Ch
arac
teris
tics.
The
firs
t pr
ong
cons
ists
of d
ocum
entin
g th
e si
ze a
nd
char
acte
ristic
s of
the
pop
ulat
ion.
Thi
s w
ould
incl
ude
a m
ore
deta
iled
anal
ysis
of
2000
Cen
sus
data
for
thi
s gr
oup,
as
wel
l as
ide
ntify
ing
sour
ces
of m
ore
curr
ent
data
(su
ch a
s es
timat
es o
r pr
ojec
tions
av
aila
ble
thro
ugh
stat
e or
fede
ral p
opul
atio
n pr
ogra
ms)
.
• N
eeds
. Th
e se
cond
pro
ng w
ould
ent
ail s
urve
ying
the
pop
ulat
ion
to
iden
tify
issu
es o
r ch
alle
nges
face
d by
thi
s et
hnic
gro
up. T
his
coul
d be
acc
ompl
ishe
d th
roug
h a
form
al w
ritte
n su
rvey
or
via
focu
s gr
oups
or
inco
rpor
ated
into
oth
er a
dmin
istr
ativ
e pr
oces
ses.
3E.
2:
A
ddre
ss
syst
emic
is
sues
m
ost
clos
ely
tied
to
ec
onom
ic
deve
lopm
ent.
O
nce
a be
tter
un
ders
tand
ing
of
the
need
s an
d pe
rcep
tions
of
N
orth
field
’s
His
pani
c/La
tino
popu
latio
n ha
s be
en
obta
ined
, th
e ED
A sh
ould
wor
k w
ith t
he c
ity a
nd o
ther
s to
add
ress
th
ose
issu
es
mos
t cl
osel
y re
late
d to
ec
onom
ic
deve
lopm
ent.
Em
phas
is s
houl
d be
giv
en t
o fa
cilit
atin
g sm
all b
usin
ess
oppo
rtun
ities
. Th
is is
oft
en a
n im
port
ant
step
in in
tegr
atin
g ne
w im
mig
rant
s in
to t
he
popu
latio
n. T
he r
etai
l st
rate
gy o
utlin
ed u
nder
2B
of t
his
plan
sho
uld
refle
ct a
n un
ders
tand
ing
of t
he n
eeds
of
this
pop
ulat
ion,
bot
h fr
om a
sm
all b
usin
ess
stan
dpoi
nt a
nd a
mar
ket
stan
dpoi
nt
Build
ing
Incl
usive
Com
mun
ities
: An
Act
ion
Guid
e fo
r Ci
ty L
eade
rs
(200
3)
by
the
Min
neso
ta
Leag
ue
of
Citie
s pr
ovid
es
addi
tiona
l in
form
atio
n on
thi
s is
sue.
why
it m
atte
rs [c
ontin
ued]
• Ar
e th
ere
fact
ors
in t
he g
row
th o
f the
H
ispa
nic
popu
latio
n th
at r
equi
re a
n ec
onom
ic d
evel
opm
ent
resp
onse
?
If a
grow
ing
segm
ent o
f the
pop
ulat
ion
is le
ss
educ
ated
, les
s en
gage
d, a
nd (c
onse
quen
tly) l
ess
prod
uctiv
e th
an it
cou
ld b
e, th
is h
as s
erio
us
nega
tive
cons
eque
nces
. Asi
de fr
om th
e di
rect
ef
fect
s on
bus
ines
ses,
a le
ss p
rodu
ctive
wor
ker
cost
s th
e ci
ty m
ore
in s
ocia
l ser
vices
and
the
low
er p
urch
asin
g po
wer
of a
min
imum
wag
e w
orke
r. In
sho
rt, i
f it i
s no
t alre
ady
acce
pted
as
a pr
essi
ng s
ocia
l iss
ue, i
t is
clea
rly a
n ec
onom
ic
issu
e an
d de
serv
es th
e ci
ty’s
full
atte
ntio
n.
• Ar
e th
ere
stra
tegi
es t
hat
can
mak
e a
diffe
renc
e, in
mea
sura
ble
way
s, t
o th
e ec
onom
ic v
italit
y of
the
city
?
In th
is c
onte
xt th
en, w
hat a
re th
e ap
prop
riate
ec
onom
ic d
evel
opm
ent a
ctio
ns th
at s
houl
d be
pa
rt o
f the
str
ateg
ic p
lan?
We
are
min
dful
of t
he
fact
that
man
y so
cial
issu
es, w
heth
er th
ey r
elat
e to
min
ority
pop
ulat
ions
, the
eld
erly,
or
child
ren,
al
read
y ha
ve a
dvoc
ates
and
pro
gram
s on
thei
r be
half.
Mor
eove
r, a
n ec
onom
ic d
evel
opm
ent p
lan
beco
mes
dilu
ted
whe
n it
seek
s to
tack
le th
e ro
ot
prob
lem
s of
low
edu
catio
nal a
ttai
nmen
t, af
ford
able
hou
sing
, and
oth
er is
sues
that
are
not
in
its
imm
edia
te p
urvie
w. D
espi
te th
ese
cave
ats,
a
conc
erte
d ou
trea
ch d
riven
by s
hare
d ec
onom
ic ob
jectiv
es is
incl
uded
in th
e ac
tion
item
s.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 6
0
TAR
GET
IND
UST
RIE
S
The
chal
leng
es a
nd a
ctio
ns s
et fo
rth
in t
his
plan
tak
e a
broa
d vi
ew
of
econ
omic
de
velo
pmen
t.
We
rem
ain
sens
itive
, ho
wev
er, t
o th
e pr
imar
y pu
rpos
e of
eco
nom
ic d
evel
opm
ent:
to
gene
rate
in
tere
st
from
co
mpa
nies
w
ith
expa
nsio
n or
re
loca
tion
plan
s. T
owar
ds t
hat
end,
we
have
pre
pare
d a
list
of
targ
et in
dust
ries
for
the
City
of N
orth
field
.
Des
pite
the
con
side
rabl
e tim
e, m
oney
, an
d pe
ople
ded
icat
ed
to a
com
mun
ity’s
fin
anci
al w
ell-b
eing
, in
dust
ry r
ecru
itmen
t re
mai
ns t
he li
nchp
in f
or e
cono
mic
de
velo
pmen
t. C
hoos
ing
the
appr
opria
te t
arge
t in
dust
ries
can
mak
e or
bre
ak a
pla
n.
Our
app
roac
h to
ide
ntify
ing
indu
strie
s th
at p
rovi
de t
he g
reat
est
pote
ntia
l fo
r su
cces
s be
gins
w
ith t
he e
cono
mic
ass
essm
ent.
Thi
s as
sess
men
t (p
ublis
hed
unde
r se
para
te c
over
) an
alyz
ed
dem
ogra
phic
and
eco
nom
ic f
acto
rs a
ffect
ing
the
regi
on.
Our
und
erst
andi
ng o
f N
orth
field
’s
stre
ngth
s an
d po
tent
ial
oppo
rtun
ities
w
as
then
fil
tere
d by
ou
r kn
owle
dge
of
econ
omic
de
velo
pmen
t tr
ends
at
the
glob
al,
natio
nal,
and
regi
onal
lev
el.
Thes
e tr
ends
inc
lude
the
co
ntin
ued
dow
nsiz
ing
and
off-s
horin
g of
tra
ditio
nal m
anuf
actu
ring
jobs
, con
tinue
d gr
owth
of t
he
serv
ice
sect
or, a
nd t
he a
ppro
achi
ng d
efic
it of
wor
kers
in t
he U
.S.
A re
view
of N
orth
field
’s e
mpl
oym
ent
loca
tion
quot
ient
s re
veal
s th
at t
he c
ity’s
eco
nom
ic b
ase
is
mor
e di
vers
ified
tha
n m
ost
com
mun
ities
of
its s
ize,
with
con
cent
ratio
ns i
n m
anuf
actu
ring,
ed
ucat
ion,
and
hea
lth s
ervi
ces
(see
box
at
right
and
gra
phic
on
next
pag
e).
Thes
e co
re
indu
strie
s re
pres
ent
the
first
tie
r of
eco
nom
ic o
ppor
tuni
ty.
This
is
due
to t
he f
act
that
the
co
mm
unity
typ
ical
ly a
lread
y ha
s th
e ne
cess
ary
com
pone
nts
in p
lace
(in
clud
ing
wor
kfor
ce a
nd
infr
astr
uctu
re)
to
begi
n ef
fect
ive
targ
etin
g of
th
e in
dust
ry.
Nor
thfie
ld’s
co
ncen
trat
ion
of
empl
oym
ent
in t
hese
sec
tors
sug
gest
s a
com
petit
ive
adva
ntag
e th
at c
ould
be
expl
oite
d by
ta
rget
ing
addi
tiona
l exp
ansi
on a
nd r
ecru
itmen
t of
firm
s in
the
se a
reas
.
Oth
er s
ecto
rs m
ay b
e vi
able
tar
gets
des
pite
rel
ativ
ely
low
em
ploy
men
t co
ncen
trat
ions
bec
ause
th
ey r
epre
sent
opp
ortu
nitie
s th
at h
ave
not
yet
been
tap
ped.
In o
ther
wor
ds,
sect
ors
that
are
un
derr
epre
sent
ed in
a r
egio
n su
gges
t th
at t
here
may
be
room
for
grow
th.
Nat
ural
ly,
ther
e ar
e ex
cept
ions
. Th
ese
may
invo
lve
the
com
petit
ive
chal
leng
e po
sed
by n
eigh
borin
g co
mm
uniti
es o
r by
the
Tw
in C
ities
. Pro
fess
iona
l and
tec
hnic
al s
ervi
ces
are
one
exam
ple.
Nor
thfie
ld h
as a
muc
h lo
wer
con
cent
ratio
n of
em
ploy
men
t in
thi
s se
ctor
tha
n w
ould
be
expe
cted
bas
ed o
n na
tiona
l
definit
ion:
LOC
ATI
ON
QU
OTI
ENTS
A lo
catio
n qu
otie
nt (
LQ)
is c
alcu
late
d as
a
loca
l in
dust
ry’s
sh
are
of
tota
l lo
cal
empl
oym
ent
divi
ded
by t
he s
ame
indu
stry
’s
shar
e of
em
ploy
men
t at
the
nat
iona
l lev
el:
Loca
l job
s in
indu
stry
/
Tota
l loc
al jo
bs
LQ =
——
——
——
——
——
——
—
U.S
. jo
bs in
indu
stry
/
Tota
l U.S
. jo
bs
If th
e lo
cal
indu
stry
and
nat
iona
l in
dust
ry
are
perf
ectly
pr
opor
tiona
l, th
e lo
catio
n qu
otie
nt w
ill b
e 1.
0. If
an
indu
stry
is h
eavi
ly
conc
entr
ated
at
th
e lo
cal
leve
l (e
.g.,
auto
mot
ive
indu
stry
in
Det
roit,
tec
hnol
ogy
in S
ilico
n Va
lley,
gam
blin
g in
Las
Veg
as),
then
th
e lo
catio
n qu
otie
nt
will
be
hi
gher
th
an
1.0.
Co
nver
sely
, if
the
indu
stry
is
sp
arse
ly
conc
entr
ated
at
th
e lo
cal
leve
l (e
.g.,
farm
ing
in N
ew Y
ork
City
, co
nven
tion
tour
ism
in
N
orth
D
akot
a),
the
loca
tion
quot
ient
will
be
low
er t
han
1.0.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 6
1
TAR
GET
IND
UST
RIE
S
Loca
tion
Quo
tien
ts f
or N
orth
fiel
dSe
lect
ed T
wo-
Dig
it N
AICS
Sec
tors
3.40
1.52
1.22
1.04
0.95
0.94
0.91
0.82
0.64
0.62
0.50
0.40
0.39
0.38
0.38
0.28
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
Educ
atio
nal S
ervi
ces
Man
ufac
turin
g
Aver
age
of G
oods
-Pro
duci
ng S
ecto
rs
Hea
lth C
are
& So
cial
Ass
ista
nce
Aver
age
of S
ervi
ce-P
rovi
ding
Sec
tors
Acco
mm
odat
ion
& Fo
od S
ervi
ces
Oth
er S
ervi
ces,
Ex.
Pub
lic A
dmin
Ret
ail T
rade
Arts
, Ent
erta
inm
ent,
& R
ecre
atio
n
Cons
truc
tion
Info
rmat
ion
Rea
l Est
ate
& R
enta
l & L
easi
ng
Publ
ic A
dmin
istr
atio
n
Prof
essi
onal
& T
echn
ical
Ser
vice
s
Fina
nce
& In
sura
nce
Agric
ultu
re, F
ores
try,
Fis
hing
& H
untin
g
Sour
ce:
Min
neso
ta D
epar
tmen
t of
Em
ploy
men
t Se
curit
y, Q
CEW
ser
ies
2004
Abo
ve
Ave
rage
Ave
rage
Bel
ow
Ave
rage
1.00
= N
atio
nal A
vera
ge
patt
erns
. Be
caus
e th
is s
ecto
r is
an
impo
rtan
t so
urce
of
high
wag
e jo
bs a
nd p
rovi
des
supp
ort
serv
ices
to
man
ufac
turin
g an
d ot
her
indu
stry
sec
tors
, it
repr
esen
ts a
des
irabl
e ta
rget
for
ad
ditio
nal e
mpl
oym
ent.
Clea
rly,
econ
omic
dev
elop
men
t ca
n no
lon
ger
be t
houg
ht o
f as
sim
ply
a co
mpe
titio
n fo
r re
crui
ting
indu
stria
l em
ploy
ers.
The
fut
ure
of a
com
mun
ity o
r a
regi
on a
lso
lies
in it
s ab
ility
to
reta
in
and
attr
act
wor
kers
an
d th
eir
fam
ilies
. In
lig
ht
of
this
, ec
onom
ic
deve
lopm
ent
prac
titio
ners
mus
t en
cour
age
oppo
rtun
ities
with
roo
ts i
n no
n-tr
aditi
onal
sec
tors
tha
t hi
ghlig
ht q
ualit
y of
pla
ce.
Com
mun
ities
m
ust
ensu
re t
heir
surv
ival
in
the
war
for
tal
ent.
Our
lis
t of
ta
rget
sec
tors
was
exp
ande
d to
ref
lect
thi
s th
inki
ng.
The
follo
win
g lis
t pr
esen
ts
Nor
thfie
ld
with
im
med
iate
op
port
uniti
es
for
econ
omic
gr
owth
. It
is
also
de
sign
ed
to
with
stan
d th
e fu
ndam
enta
l shi
ft in
the
nat
ion’
s ec
onom
y to
war
d co
nsum
er s
ervi
ces.
Lo
gist
ics
Sp
ecia
lty m
anuf
actu
ring
En
viro
nmen
tal t
echn
olog
ies
H
ealth
care
/med
ical
Prof
essi
onal
/tec
hnic
al s
ervi
ces
Info
rmat
ion
tech
nolo
gy
A su
mm
ary
of t
he t
arge
ts is
pre
sent
ed o
n th
e pa
ges
63 t
o 64
. Ad
ditio
nal
deta
il fo
r ea
ch i
ndus
try
is p
rovi
ded
on t
he f
ollo
win
g pa
ges.
Th
is
info
rmat
ion
incl
udes
a
brie
f de
scrip
tion
of
the
indu
stry
, in
clud
ing
the
appl
icab
le
code
s un
der
the
Nor
th
Amer
ican
In
dust
rial
Clas
sific
atio
n Sy
stem
, or
N
AICS
(p
rono
unce
d “n
ayke
s”).
This
sy
stem
w
as
desi
gned
to
or
gani
ze
indu
strie
s by
fu
nctio
n fo
r ad
min
istr
ativ
e pu
rpos
es.
It re
plac
es t
he S
tand
ard
Indu
stria
l Cla
ssifi
catio
n (S
IC)
syst
em.
Und
er
the
NAI
CS fr
amew
ork,
indu
strie
s ar
e cl
assi
fied
acco
rdin
g to
20
maj
or s
ecto
rs:
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 6
2
TAR
GET
IND
UST
RIE
S
Cod
e N
AIC
S Se
ctor
11
Ag
ricul
ture
, For
estr
y, F
ishi
ng a
nd H
untin
g 21
M
inin
g 22
U
tiliti
es
23
Cons
truc
tion
31-3
3 M
anuf
actu
ring
42
Who
lesa
le T
rade
44
-45
Ret
ail T
rade
48
-49
Tran
spor
tatio
n an
d W
areh
ousi
ng
51
Info
rmat
ion
52
Fina
nce
and
Insu
ranc
e 53
R
eal E
stat
e an
d R
enta
l and
Lea
sing
54
Pr
ofes
sion
al, S
cien
tific
, and
Tec
hnic
al S
ervi
ces
55
Man
agem
ent
of C
ompa
nies
and
Ent
erpr
ises
56
Ad
min
istr
ativ
e an
d Su
ppor
t an
d W
aste
Man
agem
ent
and
Rem
edia
tion
Serv
ices
61
Ed
ucat
ion
Serv
ices
62
H
ealth
Car
e an
d So
cial
Ass
ista
nce
71
Arts
, Ent
erta
inm
ent,
and
Rec
reat
ion
72
Acco
mm
odat
ion
and
Food
Ser
vice
s 81
O
ther
Ser
vice
s (e
xcep
t Pu
blic
Adm
inis
trat
ion)
92
Pu
blic
Adm
inis
trat
ion
Thes
e 2-
digi
t cl
assi
ficat
ions
are
furt
her
brok
en d
own
as il
lust
rate
d in
the
follo
win
g ex
ampl
e
Sect
or 5
1:
Info
rmat
ion
Sub
sect
or 5
13:
Broa
dcas
ting
and
Tele
com
mun
icat
ions
Ind
ustr
y Gr
oup
5133
: Te
leco
mm
unic
atio
ns
Indu
stry
513
32:
Wire
less
Tel
e:co
mm
unic
atio
ns C
arrie
rs (e
xcep
t s
atel
lites
)
U.S
. Ind
ustr
y 51
3321
: Pa
ging
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 6
3
TAR
GET
IND
UST
RIE
S
targ
et indu
stri
es:
AT
A G
LAN
CE
LO
GIS
TIC
S SP
ECIA
LTY
M
AN
UFA
CTU
RIN
G
ENV
IRO
NM
ENTA
L
TEC
HN
OLO
GIE
S
Des
crip
tion
Fi
rms
invo
lved
in m
ovin
g go
ods
from
pr
oduc
er t
o co
nsum
er in
the
mos
t ef
ficie
nt m
anne
r. M
ore
soph
istic
ated
th
an w
areh
ousi
ng a
nd t
ruck
ing
activ
ities
of
the
pas
t.
Vario
us fi
rms
requ
iring
IT c
apac
ity fo
r m
anuf
actu
ring
and
payi
ng a
bove
ave
rage
w
ages
for
tech
nica
l ski
lls. M
arke
ts a
re
spec
ializ
ed a
nd e
mph
asis
is o
n de
sign
ov
er p
rodu
ctio
n.
Prod
ucts
and
pro
cess
es w
hich
are
en
viro
nmen
tally
ben
efic
ial o
r be
nign
. A
wid
e ra
nge
of in
dust
ries
is o
ften
en
com
pass
ed u
nder
thi
s he
adin
g,
incl
udin
g re
new
able
ene
rgy,
sus
tain
able
bu
ildin
g pr
oduc
ts, p
ollu
tion
cont
rol
equi
pmen
t, w
aste
man
agem
ent,
and
re
med
iatio
n se
rvic
es.
Rat
iona
le
Pr
esen
ce o
f oth
er lo
gist
ics-
orie
nted
fir
ms
(e.g
., M
cLan
e, T
aylo
r Tr
ucki
ng,
and
Colle
ge C
ity B
ever
age)
, as
wel
l as
pro
spec
t in
quiri
es s
ugge
sts
com
petit
ive
adva
ntag
e.
Tr
ansp
orta
tion
netw
ork
(I–35
and
H
wy
52) p
rovi
de a
cces
s to
maj
or
mar
kets
in a
ll di
rect
ions
.
Ci
ty’s
exi
stin
g m
anuf
actu
ring
base
pr
ovid
es a
poo
l of c
ompa
nies
and
w
orke
rs.
Li
nks
to e
ngin
eerin
g an
d de
sign
-ba
sed
prod
uct
appr
oach
.
Lo
ng-t
erm
gro
wth
tre
nds
for
the
indu
stry
are
pos
itive
nat
ionw
ide.
Min
neso
ta h
as a
str
ong
base
of
com
pani
es in
thi
s ar
ea a
nd
prog
ress
ive
polic
ies.
Both
Car
leto
n an
d St
. Ola
f hav
e su
stai
nabi
lity-
rela
ted
prog
ram
s.
Prio
rity
sec
tor
Emph
asis
sho
uld
be g
iven
to
firm
s us
ing
soph
istic
ated
sup
ply
chai
n m
anag
emen
t te
chno
logi
es. I
nter
-mod
al c
apac
ity is
be
nefic
ial.
Rev
erse
logi
stic
s re
pres
ents
a
grow
ing
segm
ent
of t
he in
dust
ry.
Focu
s on
firm
s do
min
atin
g a
nich
e;
rela
tions
hip
to p
rodu
ctio
n-ba
sed
man
ufac
ture
rs; c
onne
ctio
n w
ith t
echn
ical
ap
plic
atio
ns; a
cces
s to
nat
iona
l and
gl
obal
mar
kets
Gre
en b
uild
ing
and
win
d po
wer
are
on
the
verg
e of
bec
omin
g es
tabl
ishe
d in
dust
ries.
The
con
stru
ctio
n in
dust
ry
draw
s up
on a
wid
e va
riety
of i
ndiv
idua
l co
mpa
nies
, ran
ging
from
mat
eria
ls t
o sm
art
build
ing
syst
ems.
Con
side
rati
ons
Logi
stic
s fir
ms
gene
rally
con
sum
e la
rge
trac
ts o
f lan
d. A
lso
can
be d
owns
ide
to
som
e as
pect
s of
logi
stic
s (e
.g.,
truc
k tr
affic
, tru
ck-o
rient
ed b
usin
esse
s).
Twin
Citi
es c
ompe
titio
n, a
cces
s to
pat
ents
an
d ot
her
prop
rieta
ry m
anuf
actu
ring
proc
esse
s, w
orkf
orce
ret
entio
n, p
ress
ures
of
off-
shor
e an
d ou
t-sou
rcin
g by
maj
or
cust
omer
s, e
mph
asis
on
quic
k tu
rn-a
roun
d an
d m
arke
t fee
dbac
k
Skill
sets
in m
ater
ials
des
ign
and
IT a
re
criti
cal t
o gr
een
build
ings
. Win
d po
wer
re
quire
s ex
tens
ive la
nd fo
r pl
acem
ent.
Curr
ent d
esig
n an
d m
anuf
actu
ring
is
cond
ucte
d in
Eur
ope,
with
lim
ited
oppo
rtun
ity in
the
U.S.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 6
4
TAR
GET
IND
UST
RIE
S
targ
et indu
stri
es:
AT
A G
LAN
CE
M
EDIC
AL/
HEA
LTH
CA
RE
PRO
FESS
ION
AL
& T
ECH
NIC
AL
SER
VIC
ES
INFO
RM
ATI
ON
Des
crip
tion
Ac
tiviti
es c
over
ed u
nder
thi
s ta
rget
ra
nge
from
dire
ct p
atie
nt c
are
to
diag
nost
ic s
ervi
ces
to m
edic
al r
esea
rch.
Incl
udes
a v
arie
ty o
f occ
upat
ions
: at
torn
eys,
acc
ount
ants
, mar
ketin
g an
d ad
vert
isin
g, a
rchi
tect
s an
d en
gine
ers,
te
stin
g an
d R
&D.
Incl
udes
firm
s th
at p
rodu
ce, t
rans
mit,
or
proc
ess
data
. Exa
mpl
es in
clud
e pu
blis
hing
, sof
twar
e, b
road
cast
ing
Rat
iona
le
Prox
imity
to T
win
Citi
es, U
nive
rsity
of
Min
neso
ta M
edic
al S
choo
l, an
d M
ayo
Clin
ic.
Pres
ence
of k
ey h
ealth
care
/med
ical
em
ploy
ers
in th
e re
gion
(e.g
., M
edtr
onic
) an
d st
reng
th o
f St O
laf’s
sci
ence
and
mat
h pr
ogra
ms
sugg
ests
ther
e is
a p
ool o
f w
orke
rs in
the
area
.
Stro
ng p
ool o
f edu
cate
d w
orke
rs a
nd
maj
or e
mpl
oyer
s cr
eate
s ba
se fo
r su
ppor
t of
the
se in
dust
ries.
Pre
senc
e of
co
llege
s. M
inim
al la
nd u
se n
eeds
.
Stro
ng p
ool o
f edu
cate
d w
orke
rs a
nd
maj
or e
mpl
oyer
s cr
eate
s ba
se fo
r su
ppor
t of
the
se in
dust
ries.
Pre
senc
e of
co
llege
s. M
inim
al la
nd u
se n
eeds
.
Prio
rity
sec
tor
Med
ical
res
earc
h op
port
uniti
es
conn
ecte
d to
col
lege
gra
duat
es (S
t. O
laf)
and
regi
onal
org
aniz
atio
ns (e
.g.,
MN
Pa
rtne
rshi
p fo
r Bi
otec
hnol
ogy
and
Med
ical
Gen
omic
s).
Opp
ortu
nity
to
go “u
pstr
eam
” fro
m
exis
ting
empl
oyer
s (e
.g.,
test
ing
and
R&D
act
iviti
es).
Also
mic
ro-s
uite
w
orks
pace
s ta
rget
ed t
owar
d sp
ouse
s of
co
llege
sta
ff.
Pote
ntia
l for
dig
ital a
nd m
edia
art
s ac
tiviti
es r
elat
ed t
o co
llege
s (p
artic
ular
ly
Carle
ton)
Con
side
rati
ons
Lack
of e
xist
ing
clus
ter;
pos
ition
ing
of
stat
e of
Min
neso
ta; r
elat
ions
hip
to
regi
onal
hea
lth c
are
Prox
imity
to
Twin
Citi
es. L
ow L
Q (0
.38)
su
gges
ts s
ome
regi
onal
dis
adva
ntag
e,
but
mor
e lik
ely
refle
ctio
n of
city
’s g
row
th
curv
e.
Prox
imity
to T
win
Citi
es, p
erce
ptio
n of
cu
ltura
l, re
crea
tiona
l, an
d ec
onom
ic
oppo
rtun
ities
ava
ilabl
e fo
r yo
unge
r w
orke
rs.
Low
LQ
(0.5
0) s
ugge
sts
som
e re
gion
al
disa
dvan
tage
, but
als
o ro
om fo
r gr
owth
in
the
sect
or.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 6
5
TAR
GET
IND
UST
RIE
S
Logi
stic
s N
AICS
Cod
es: 4
841,
484
2, 4
931
Des
crip
tion
O
nce
know
n as
“w
areh
ousi
ng a
nd d
istr
ibut
ion,
” th
e pr
oces
s of
mov
ing
good
s to
mar
ket
has
evol
ved
sign
ifica
ntly
in r
ecen
t ye
ars.
Wha
t w
as o
nce
a m
atte
r of
sim
ply
stor
ing
larg
e qu
antit
ies
of g
oods
and
shi
ppin
g th
em i
n bu
lk (
whe
n en
d-us
ers
plac
ed o
rder
s) i
s no
w a
n in
crea
sing
ly
soph
istic
ated
sci
ence
. Th
is p
roce
ss s
eeks
to
min
imiz
e in
vent
orie
s an
d re
spon
d to
the
gro
win
g de
man
d fo
r ne
xt-d
ay –
or
even
sev
eral
-tim
es-a
-day
– d
eliv
ery.
Com
petit
ive
shift
s w
ithin
the
in
dust
ry h
ave
been
acc
eler
ated
by
glob
al t
rade
, co
ntai
neriz
atio
n an
d st
anda
rdiz
ed p
acka
ging
, ju
st-in
-tim
e (J
IT)
inve
ntor
y m
anag
emen
t,
outs
ourc
ing
of
deliv
ery
serv
ices
, an
d in
crea
sed
tech
nolo
gica
l cap
abili
ties.
Rat
iona
le
Des
pite
its
dist
ance
from
Inte
rsta
te 3
5, N
orth
field
is h
ome
to M
cLan
e M
inne
sota
, a d
ivis
ion
of
one
of t
he c
ount
ry’s
lead
ings
logi
stic
s op
erat
ions
. O
ther
dis
trib
utio
n-re
late
d co
mpa
nies
in t
he
area
in
clud
e Ta
ylor
Tr
ucki
ng
and
Colle
ge
City
Be
vera
ges.
In
ad
ditio
n to
th
ese
exis
ting
busi
ness
es,
the
city
con
tinue
s to
att
ract
inte
rest
fro
m l
ogis
tics
firm
s. H
ighw
ay 5
2 ha
s be
en
cite
d as
a c
ompe
titiv
e ad
vant
age
for
dist
ribut
ion
activ
ities
in
Nor
thfie
ld.
It cr
eate
s a
link
to
Inte
rsta
tes
90 a
nd 9
4, a
llow
ing
loca
l com
pani
es t
o se
rve
othe
r M
idw
este
rn m
arke
ts,
incl
udin
g Ch
icag
o an
d M
ilwau
kee.
With
the
dec
line
of m
anuf
actu
ring
jobs
nat
ionw
ide,
logi
stic
s ha
s be
com
e an
att
ract
ive
targ
et
for
man
y co
mm
uniti
es
beca
use
it pr
ovid
es
som
e of
th
e ad
vant
ages
on
ce
inhe
rent
in
m
anuf
actu
ring
empl
oym
ent.
Mos
t no
tabl
e am
ong
thes
e is
the
pre
senc
e of
wel
l-def
ined
ski
ll la
dder
s w
ith o
ppor
tuni
ties
for
adva
ncem
ent
base
d on
exp
erie
nce
and
on-t
he-jo
b le
arni
ng.
The
indu
stry
’s a
bilit
y to
pro
vide
rel
ativ
ely
good
pay
ing
jobs
for
uns
kille
d w
orke
rs,
coup
led
with
the
ci
ty’s
loca
tiona
l adv
anta
ges
mak
es lo
gist
ics
a lo
gica
l tar
get
for
Nor
thfie
ld.
Prio
rity
sec
tor
W
ithin
the
log
istic
s an
d di
strib
utio
n se
ctor
, N
orth
field
sho
uld
focu
s on
firm
s us
ing
the
mos
t so
phis
ticat
ed
supp
ly ch
ain
man
agem
ent
tech
nolo
gies
. Su
pply
ch
ain
man
agem
ent
(SCM
) co
mpa
nies
ove
rsee
the
flo
w o
f m
ater
ials
, in
form
atio
n, a
nd f
inis
hed
good
s as
the
y m
ove
from
su
pplie
r to
man
ufac
ture
r to
ret
aile
r an
d fin
al c
onsu
mer
. The
se c
ompa
nies
typ
ical
ly h
ave
a la
rge
nich
e op
port
unit
y: R
EVER
SE L
OG
ISTI
CS
Rev
erse
log
istic
s is
an
incr
easi
ngly
im
port
ant
segm
ent
of lo
gist
ics
and
dist
ribut
ion
activ
ities
. R
ever
se lo
gist
ics
focu
ses
on t
he m
ovem
ent
and
man
agem
ent
of p
rodu
cts
and
reso
urce
s af
ter
the
sale
and
aft
er d
eliv
ery
to t
he c
usto
mer
. The
co
ncep
t in
clud
es
prod
uct
retu
rns
for
repa
ir an
d/or
cre
dit,
as
wel
l as
the
gro
win
g tr
end
tow
ards
re-
man
ufac
turin
g an
d re
cycl
ing.
Like
tr
aditi
onal
, “fo
rwar
d”
logi
stic
s ac
tiviti
es,
reve
rse
logi
stic
s ca
n be
ha
ndle
d by
th
e m
anuf
actu
rer
or b
y th
ird-p
arty
firm
s. S
ervi
ces
prov
ided
by
reve
rse
logi
stic
s fir
ms
can
incl
ude
repa
ir an
d w
arra
nty
serv
ices
, an
d pr
oduc
t re
clam
atio
n an
d re
cycl
ing.
O
ther
re
late
d pr
actic
es in
clud
e re
usab
le t
rans
port
pac
kagi
ng.
The
US
has
trai
led
othe
r de
velo
ped
coun
trie
s in
re
quiri
ng m
anuf
actu
rers
to
take
res
pons
ibili
ty
for
thei
r pr
oduc
t th
roug
hout
its
lif
e cy
cle,
so
met
imes
ref
erre
d to
as
man
agin
g pr
oduc
ts
from
“cr
adle
to
grav
e.”
How
ever
, as
com
pani
es
face
ris
ing
prod
uctio
n co
sts
and
grow
ing
pres
sure
fr
om
cons
umer
s to
em
ploy
m
ore
envi
ronm
enta
lly f
riend
ly p
ract
ices
, th
e co
ncep
t of
pr
oduc
t lif
ecyc
le
man
agem
ent
will
ga
in
grou
nd.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 6
6
TAR
GET
IND
UST
RIE
S
info
rmat
ion
tech
nolo
gy c
ompo
nent
des
igne
d to
enh
ance
inv
ento
ry c
ontr
ol a
nd j
ust-
in-t
ime
man
ufac
turin
g to
hel
p co
ntro
l co
sts.
Spe
cial
ized
log
istic
s so
ftw
are
and
inve
ntor
y co
ntro
l sy
stem
s, s
uch
as r
adio
freq
uenc
y id
entif
icat
ion
(RFI
D),
are
beco
min
g st
anda
rd t
ools
with
in t
he
indu
stry
. D
epen
ding
on
the
indu
stry
or
clie
nt b
ase,
SCM
firm
s m
ay o
ffer
mor
e sp
ecia
lized
se
rvic
es,
such
as
mul
ti-te
mpe
ratu
re w
areh
ousi
ng o
r ce
rtifi
ed f
ood-
grad
e fa
cilit
ies
or r
ever
se
logi
stic
s (s
ee b
ox, p
revio
us p
age)
.
Logi
stic
s op
erat
ions
can
be
a su
bsid
iary
of
a la
rger
com
pany
or
an i
ndep
ende
nt,
third
-par
ty
oper
ator
. Th
ird-p
arty
log
istic
s, o
r 3P
L, i
s a
grow
ing
segm
ent
of t
he l
ogis
tics
indu
stry
. 3P
L fir
ms
prov
ide
a va
riety
of
se
rvic
es,
incl
udin
g as
sem
blin
g an
d re
pack
agin
g m
ater
ials
, co
nsol
idat
ing
orde
rs a
nd s
hipm
ents
, an
d ph
ysic
ally
del
iver
ing
good
s to
cus
tom
ers.
3PL
s ty
pica
lly s
erve
a n
umbe
r of
clie
nts
from
a s
ingl
e fa
cilit
y.
E-co
mm
erce
ful
fillm
ent
cent
ers
are
anot
her
aspe
ct o
f lo
gist
ics
that
is g
row
ing
rapi
dly.
The
se
firm
s pr
ovid
e di
strib
utio
n-re
late
d fu
nctio
ns fo
r go
ods
purc
hase
d vi
a th
e In
tern
et b
y co
nsum
ers
and/
or b
usin
esse
s, p
rovi
ding
a c
ost-
effe
ctiv
e m
eans
for
“un
it of
one
” sh
ippi
ng t
o co
nsum
ers
who
mak
e pu
rcha
ses
onlin
e.
Fina
lly,
the
abili
ty o
f a
firm
to
antic
ipat
e tr
ans-
ship
men
t of
goo
ds a
nd t
he r
elat
ions
hip
to
inte
rmod
al c
apac
ity is
esp
ecia
lly im
port
ant
in t
arge
ting
spec
ific
com
pani
es.
Con
side
rati
ons
Logi
stic
s fir
ms
gene
rally
con
sum
e la
rge
trac
ts o
f la
nd,
whi
ch l
imits
the
city
’s a
bilit
y to
ac
com
mod
ate
thes
e op
erat
ions
. W
hile
req
uire
men
ts v
ary
wid
ely,
a m
inim
um l
ot s
ize
of 5
0 ac
res
is n
ot u
nusu
al,
due
to t
he s
ize
of f
acili
ties
(bui
ldin
gs c
an r
ange
fro
m 2
50,0
00 t
o w
ell
over
1 m
illio
n sq
uare
fee
t),
as w
ell
as t
he n
eed
for
park
ing
and
traf
fic c
ircul
atio
n w
ithin
the
si
te. I
n ad
ditio
n, in
crea
sed
truc
k tr
affic
and
an
influ
x of
tru
ck-o
rient
ed b
usin
esse
s (t
ruck
sto
ps),
ca
n ha
ve a
neg
ativ
e ef
fect
on
the
imag
e of
a c
omm
unity
. N
orth
field
’s d
ista
nce
from
I-35
may
he
lp t
o m
inim
ize
this
asp
ect,
as
truc
k-re
late
d bu
sine
sses
wou
ld b
e m
ore
likel
y to
clu
ster
alo
ng
the
inte
rsta
te.
Logi
stic
s (c
ont.
)
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 6
7
TAR
GET
IND
UST
RIE
S
Spec
ialt
y M
anuf
actu
ring
N
AICS
Cod
es: v
ario
us, i
nclu
ding
332
7, 3
329
Des
crip
tion
In
larg
e pa
rt,
this
tar
get
can
be d
escr
ibed
as
“non
-man
ufac
turin
g” m
anuf
actu
ring.
Thi
s ta
rget
id
entif
ies
firm
s le
ss i
nter
este
d in
pro
duct
ion
than
in
limite
d se
ries
or p
roto
type
act
ivity
. Th
e co
mpa
nies
typ
ical
ly r
equi
re s
igni
fican
t IT
cap
acity
and
tec
hnic
ally
ski
lled
labo
r. T
hey
prov
ide
test
ing,
R&D
, an
d en
gine
erin
g ex
pert
ise
to p
rodu
ctio
n co
mpa
nies
and
offe
r co
nsul
ting
serv
ices
as
par
t of
the
ir m
anuf
actu
ring
capa
city
. Co
mpa
nies
tha
t fit
thi
s pr
ofile
are
typ
ical
ly s
mal
l (u
nder
100
em
ploy
ees)
, ha
ve e
xist
ing
rela
tions
hips
with
maj
or m
anuf
actu
ring
com
pani
es,
and
are
able
to
prov
ide
quic
k th
roug
h-pu
t on
eng
inee
ring
assi
stan
ce.
Rat
iona
le
Nor
thfie
ld’s
str
ong
man
ufac
turin
g ba
se, w
ith a
larg
e po
ol o
f com
pani
es a
nd w
orke
rs, a
s w
ell a
s pr
oxim
ity t
o th
e Tw
in C
ities
, m
ake
this
a l
ogic
al a
nd d
esira
ble
targ
et.
Test
ing
and
R&D
are
in
tegr
al t
o th
is t
arge
t, s
o it
is lo
gica
l to
begi
n by
look
ing
at t
hose
spe
cific
nee
ds in
rel
atio
nshi
p to
exi
stin
g m
anuf
actu
rers
(Mal
t-o-
Mea
l in
part
icul
ar).
A go
od e
xam
ple
of a
com
pany
tha
t co
uld
fit t
his
prof
ile is
Nor
thfie
ld F
ound
ry &
Mac
hine
. W
hile
th
ey m
ay n
ot f
it th
e ta
rget
dire
ctly
, th
ey c
onta
in t
he s
kille
d la
bor
and
tech
nica
l res
ourc
es t
o ex
pand
int
o ne
w m
arke
ts a
nd p
rovi
de t
echn
ical
and
pro
fess
iona
l se
rvic
es.
Var
iatio
ns o
n th
e co
mpa
ny’s
au
tom
atic
st
acke
rs
can
serv
e as
pr
otot
ypes
fo
r a
wid
e ra
nge
of
addi
tiona
l ap
plic
atio
ns.
The
pote
ntia
l to
prov
ide
ultr
a hi
gh-s
peed
Inte
rnet
con
nect
ivity
cou
ld b
e at
trac
tive
to c
ompa
nies
in
thi
s se
ctor
, as
they
freq
uent
ly n
eed
to t
rans
mit
larg
e fil
es.
Prio
rity
sec
tor
Fo
cus
on f
irms
with
a n
iche
rel
atio
nshi
p to
foo
d pr
oces
sing
, m
edic
al R
&D a
nd o
ther
tec
hnic
al
appl
icat
ions
. Si
nce
thes
e co
mpa
nies
do
no
t oc
cupy
a
conv
enie
nt
NAI
CS
cate
gory
, m
ore
emph
asis
will
nee
d to
be
plac
ed o
n es
tabl
ishi
ng a
form
al d
atab
ase
of p
rosp
ects
.
case
stu
dy: I
NC
OD
EMA
, IN
C.
Inco
dem
a is
a p
roto
type
and
sho
rt r
un s
heet
m
etal
sta
mpi
ng p
rovi
der
base
d in
Ith
aca,
New
Yo
rk.
The
com
pany
us
es
stat
e-of
-the
-art
te
chno
logy
to
prod
uce
high
qua
lity
prot
otyp
e sh
eet
met
al
stam
ping
s an
d in
tric
ate
met
al
form
ings
in
five
busi
ness
day
s or
les
s. T
his
repr
esen
ts a
frac
tion
of t
he t
ime
requ
ired
usin
g co
nven
tiona
l pro
cess
es.
A so
phis
ticat
ed
web
-bas
ed
syst
em
allo
ws
cust
omer
s to
pl
ace
orde
rs,
stor
e th
e ne
cess
ary
draw
ings
and
doc
umen
tatio
n on
line,
m
onito
r th
e st
atus
of
th
eir
proj
ects
an
d co
llabo
rate
with
Inc
odem
a en
gine
ers
in r
eal-
time.
Fi
nish
ed
prod
ucts
, as
w
ell
as
mos
t su
pplie
s, a
re m
oved
via
cou
rier.
Form
ed i
n 20
00,
the
com
pany
has
exp
ande
d ra
pidl
y an
d cu
rren
tly
empl
oys
50
peop
le.
Dem
and
for
rapi
d pr
otot
ypin
g is
exp
ecte
d to
co
ntin
ue d
ue t
o pr
essu
re o
n m
anuf
actu
rers
to
inno
vate
whi
le h
oldi
ng c
osts
dow
n.
Beca
use
of t
heir
use
of w
eb-b
ased
ord
erin
g an
d th
eir
relia
nce
on c
ourie
r se
rvic
es,
com
pani
es
like
Inco
dem
a ar
e a
fit fo
r m
any
com
mun
ities
.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 6
8
TAR
GET
IND
UST
RIE
S
Con
side
rati
ons
In o
rder
to
mak
e th
is a
via
ble
targ
et,
the
follo
win
g du
e di
ligen
ce w
ill b
e re
quire
d be
fore
any
m
arke
ting
effo
rts:
• Tw
in
Citie
s co
mpe
titio
n.
The
EDA
shou
ld
deve
lop
a da
taba
se
of
spec
ializ
ed
man
ufac
turin
g co
mpa
nies
in
the
Twin
Citi
es.
This
dat
abas
e ca
n be
use
d bo
th a
s a
recr
uitm
ent
targ
et a
nd (
thro
ugh
inte
rvie
ws)
as
a w
ay o
f de
term
inin
g th
e ba
rrie
rs t
o a
Nor
thfie
ld lo
catio
n.
•
Acce
ss t
o pa
tent
s an
d ot
her
prop
rieta
ry m
anuf
actu
ring
proc
esse
s. S
uita
ble
targ
ets
have
in
telle
ctua
l pr
oper
ty
and
spec
ializ
ed
capa
bilit
ies
that
di
stin
guis
h th
em
from
tr
aditi
onal
man
ufac
turin
g fir
ms.
Sin
ce “
cont
ract
man
ufac
turin
g” p
artia
lly e
ncom
pass
es
this
tar
get,
it is
impo
rtan
t to
mak
e th
e IP
dis
tinct
ion
in s
eeki
ng s
uita
ble
com
pani
es.
•
Wor
kfor
ce.
A te
chni
cally
ski
lled
wor
kfor
ce i
s es
sent
ial
for
this
sec
tor.
Thi
s ne
ed c
an
serv
e as
a w
ay o
f re
finin
g th
e ta
rget
, bu
t it
also
rep
rese
nts
a po
tent
ial b
arrie
r. If
the
co
mpa
ny h
as e
mpl
oyee
s un
will
ing
to r
eloc
ate,
the
ED
A m
ust
ensu
re t
hat
ther
e is
ad
equa
te
trai
ning
ca
pabi
lity
in
the
regi
on.
The
refe
renc
e to
tr
aini
ng
in
the
orga
niza
tiona
l rec
omm
enda
tions
is e
spec
ially
rel
evan
t.
•
Emph
asis
on
quic
k tu
rn-a
roun
d an
d m
arke
t fe
edba
ck.
The
pres
sure
s of
off-
shor
e an
d ou
t-so
urci
ng b
y cu
stom
ers
is a
maj
or f
acto
r in
add
ress
ing
this
con
cern
. Co
mpa
nies
th
at c
an e
nsur
e qu
ick
and
relia
ble
feed
back
hav
e a
clea
r co
mpe
titiv
e ad
vant
age.
Thi
s is
of
ten
not
the
case
with
spe
cial
ty m
anuf
actu
rers
loca
ted
in p
lace
s lik
e Ta
iwan
or
Indi
a.
Spec
ialt
y M
anuf
actu
ring
(co
nt.)
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 6
9
TAR
GET
IND
UST
RIE
S
Envi
ronm
enta
l Tec
hnol
ogie
s
NAI
CS C
odes
: 221
119,
541
3, 5
416,
5417
, 562
9 D
escr
ipti
on
The
Inte
rnat
iona
l Tra
de A
dmin
istr
atio
n’s
Offi
ce o
f En
viro
nmen
tal T
echn
olog
ies
Indu
strie
s (E
TI)
defin
es
envi
ronm
enta
l te
chno
logi
es
as
good
s an
d se
rvic
es
that
“a
dvan
ce
sust
aina
ble
deve
lopm
ent
by r
educ
ing
risk,
enh
anci
ng c
ost
effe
ctiv
enes
s, im
prov
ing
proc
ess
effic
ienc
y, a
nd
crea
ting
prod
ucts
and
pro
cess
es t
hat
are
envi
ronm
enta
lly b
enef
icia
l or
ben
ign.
” Th
is s
ecto
r in
clud
es:
air,
w
ater
, an
d so
il po
llutio
n co
ntro
l; so
lid
and
toxi
c w
aste
m
anag
emen
t;
site
re
med
iatio
n; a
nd e
nviro
nmen
tal m
onito
ring
and
recy
clin
g.
The
ETI d
efin
ition
org
aniz
es e
nviro
nmen
tal t
echn
olog
ies
into
four
maj
or c
ateg
orie
s:
M
onito
ring
and
asse
ssm
ent:
Tec
hnol
ogie
s us
ed t
o es
tabl
ish
and
mon
itor
the
cond
ition
of
the
envi
ronm
ent.
Po
llutio
n av
oida
nce:
Equ
ipm
ent
and
proc
esse
s us
ed t
o pr
even
t or
min
imiz
e th
e ge
nera
tion
of p
ollu
tant
s.
Po
llutio
n co
ntro
l: Te
chno
logi
es t
hat
rend
er h
azar
dous
sub
stan
ces
harm
less
bef
ore
they
en
ter
the
envi
ronm
ent.
R
emed
iatio
n an
d re
stor
atio
n: T
echn
olog
ies
used
to
rend
er h
azar
dous
sub
stan
ces
harm
less
.
Rat
iona
le
The
mar
ket
for
envi
ronm
enta
l te
chno
logi
es (
ET)
is r
apid
ly e
xpan
ding
wor
ldw
ide.
Gro
win
g co
ncer
ns a
bout
sus
tain
abili
ty,
coup
led
with
ris
ing
prod
uctio
n co
sts,
and
incr
easi
ngly
com
plex
re
gula
tions
, hav
e m
ade
ET a
n im
port
ant
conc
ern
for
U.S
. bus
ines
ses
and
cons
umer
s. T
he U
.S.
ET in
dust
ry p
rodu
ced
$220
bill
ion
in r
even
ues
in 2
002
supp
ortin
g m
ore
than
1.6
mill
ion
jobs
. Th
e U
nite
d St
ates
is
the
larg
est,
sin
gle
mar
ket
for
ET i
n th
e w
orld
, an
d U
S co
mpa
nies
and
re
sear
ch c
ente
rs a
re t
he s
ourc
e of
som
e of
the
mos
t in
nova
tive
envi
ronm
enta
l tec
hnol
ogie
s.
ET is
an
attr
activ
e ta
rget
for
Nor
thfie
ld fo
r a
num
ber
of r
easo
ns. F
irst
the
regi
on h
as a
n ac
tive
envi
ronm
enta
l co
mm
unity
inc
ludi
ng R
eNew
Nor
thfie
ld,
the
Nor
thfie
ld B
iodi
esel
Buy
ers’
Clu
b,
the
Sout
heas
tern
Cle
an E
nerg
y R
esou
rce
Team
(So
uthe
aste
rn C
ERT)
, an
d th
e Ca
nnon
Riv
er
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 7
0
TAR
GET
IND
UST
RIE
S
Wat
ersh
ed P
artn
ersh
ip.
Both
col
lege
s in
corp
orat
e en
viro
nmen
tal a
nd s
usta
inab
ility
prin
cipl
es
in
thei
r of
ferin
gs
Carle
ton
Colle
ge
has
Nat
iona
l N
etw
ork
for
Envi
ronm
enta
l M
anag
emen
t Sy
stem
s
Prio
rity
sec
tor
Th
e ra
pid
expa
nsio
n of
gre
en b
uild
ing
tech
nolo
gies
and
win
d po
wer
mak
e th
ese
sect
ors
espe
cial
ly v
iabl
e. T
he p
rese
nce
of t
he c
olle
ges
and
the
link
(eve
n on
the
und
ergr
adua
te le
vel)
to
rese
arch
is a
nat
ural
one
. D
emon
stra
tion
proj
ects
are
stil
l wid
ely
soug
ht a
fter
and
it f
ollo
ws
that
Nor
thfie
ld’s
abi
lity
to g
ain
regi
onal
(or
nat
iona
l) re
cogn
ition
for
str
engt
h in
the
se s
ecto
rs
depe
nds
on t
hat.
Nor
thfie
ld a
lread
y ha
s a
num
ber
of d
emon
stra
tion
proj
ects
rel
ated
to
win
d po
wer
at
vario
us s
tage
s of
com
plet
ion.
Car
leto
n’s
turb
ine
is o
pera
tiona
l and
St.
Ola
f’s is
wel
l in
to t
he p
lann
ing
stag
e. A
n ad
ditio
nal t
urbi
ne is
und
er c
onsi
dera
tion
by R
eNEW
Nor
thfie
ld,
a lo
cal n
on-p
rofit
. Si
mila
r pr
ojec
ts in
the
are
a of
gre
en b
uild
ing
tech
nolo
gies
wou
ld a
lso
be li
kely
to
att
ract
inte
rest
in t
he r
egio
n.
Con
side
rati
ons
Nor
thfie
ld h
as n
o re
sear
ch a
nd d
evel
opm
ent
back
grou
nd a
nd n
o ex
istin
g cl
uste
r in
the
se
sect
ors.
Thi
s is
a s
igni
fican
t ba
rrie
r. D
emon
stra
tion
proj
ects
, bo
th c
orpo
rate
and
pub
lic,
are
help
ing
set
the
stan
dard
for
new
bui
ldin
g an
d en
ergy
app
roac
hes.
Fo
r N
orth
field
to
gain
tra
ctio
n w
ith t
his
targ
et, o
ne o
f the
follo
win
g ac
tions
will
hav
e to
occ
ur:
th
e re
crui
tmen
t of
a c
ompa
ny w
ith n
atio
nal v
isib
ility
in e
nviro
nmen
tal t
echn
olog
ies,
an R
&D in
itiat
ive,
fund
ed b
y ei
ther
the
sta
te o
r a
fede
ral a
genc
y, o
r
aggr
essi
ve p
rom
otio
n of
exi
stin
g an
d fu
ture
dem
onst
ratio
n pr
ojec
ts.
Envi
ronm
enta
l Tec
hnol
ogie
s (c
ont.
)
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 7
1
TAR
GET
IND
UST
RIE
S
Med
ical
/Hea
lthc
are
NAI
CS C
odes
: 62,
541
7 D
escr
ipti
on
This
tar
get
cove
rs a
ran
ge o
f ac
tiviti
es f
rom
dire
ct p
atie
nt c
are
to d
iagn
ostic
ser
vice
s an
d m
edic
al r
esea
rch.
The
sec
tor
incl
udes
man
y oc
cupa
tions
tha
t of
fer
rela
tivel
y hi
gh w
ages
and
ab
unda
nt
care
er-la
dder
op
port
uniti
es.
We
reco
gniz
e th
at
the
broa
dnes
s of
th
is
sect
or
com
plic
ates
the
tar
getin
g ef
fort
. N
ever
thel
ess,
Nor
thfie
ld h
as t
he p
oten
tial
to t
ie t
radi
tiona
l he
alth
car
e to
mor
e so
phis
ticat
ed r
esea
rch
capa
bilit
y. A
ttra
ctin
g m
edic
al a
nd d
iagn
ostic
labs
in
sup
port
of t
he h
ospi
tal r
epre
sent
s th
is c
onne
ctio
n (s
ee b
ox).
Rat
iona
le
Nat
iona
l tr
ends
ind
icat
e co
ntin
ued
expa
nsio
n of
hea
lthca
re a
nd r
elat
ed i
ndus
trie
s. A
cces
s to
he
alth
care
is
view
ed a
s bo
th a
qua
lity
of l
ife i
ssue
for
res
iden
ts a
nd a
n ec
onom
ic i
ssue
for
co
mm
uniti
es.
The
pres
ence
of
heal
thca
re f
acili
ties
is s
een
as a
n im
port
ant
fact
or i
n lo
catio
n de
cisi
ons
for
mos
t in
dust
ries.
With
the
con
tinue
d lo
ss o
f m
anuf
actu
ring
jobs
, on
ce t
he m
ost
criti
cal d
river
in lo
cal e
cono
mic
dev
elop
men
t, c
omm
uniti
es a
re b
ecom
ing
incr
easi
ng r
elia
nt o
n th
e he
alth
care
indu
stry
as
a so
urce
of e
mpl
oym
ent
and
tax
reve
nue.
This
gro
win
g re
lianc
e on
hea
lthca
re e
mpl
oym
ent
hold
s tr
ue f
or N
orth
field
. W
hile
edu
catio
n ac
coun
ts f
or a
ppro
xim
atel
y a
quar
ter
of N
orth
field
’s e
cono
mic
bas
e (a
s m
easu
red
thro
ugh
empl
oym
ent)
, re
cent
indi
cato
rs s
ugge
st t
hat
heal
thca
re h
as e
xert
ed a
gre
ater
influ
ence
on
job
grow
th i
n th
e co
mm
unity
. N
orth
field
is
hom
e to
sev
eral
hea
lthca
re r
elat
ed e
stab
lishm
ents
, in
clud
ing
Nor
thfie
ld H
ospi
tal,
Allin
a M
edic
al C
linic
, an
d a
num
ber
of n
ursi
ng c
are
faci
litie
s.
Gro
wth
in t
he c
omm
unity
’s m
edic
al c
omm
unity
can
be
seen
by
rece
nt,
on-g
oing
, an
d pl
anne
d ex
pans
ions
at
Nor
thfie
ld H
ospi
tal.
Dem
ogra
phic
tre
nds
also
poi
nt t
o in
crea
sing
nee
ds fo
r he
alth
care
and
med
ical
ser
vices
. As
the
baby
bo
om g
ener
atio
n ap
proa
ches
ret
irem
ent
age,
a la
rger
sha
re o
f all
cons
umer
spe
ndin
g in
the
nat
ion
is
bein
g sp
ent
on h
ealth
care
rel
ated
exp
ense
s. N
orth
field
’s ag
e st
ruct
ure
is s
kew
ed b
y th
e pr
esen
ce o
f co
llege
stu
dent
s. H
owev
er,
the
city
’s ba
by b
oom
and
sen
ior
popu
latio
n gr
ew a
t a
muc
h fa
ster
rat
e th
an t
he c
ount
y or
the
sta
te b
etw
een
1990
and
200
0. T
his
fact
, cou
pled
with
Nor
thfie
ld’s
rela
tivel
y hi
gh h
ouse
hold
inco
me
leve
ls in
Nor
thfie
ld (
$49,
972
was
the
med
ian
in 2
000)
, po
int
to a
str
ong
dem
and
for
heal
thca
re a
nd r
elat
ed s
ervic
es in
the
regi
on in
the
futu
re.
nich
e op
port
unit
y: M
EDIC
AL
&
DIA
GN
OST
IC L
AB
OR
ATO
RIE
S
As i
n th
e pr
ofes
sion
al a
nd t
echn
ical
ser
vice
s se
ctor
, a
focu
s on
the
upp
er e
nd o
f th
e ta
rget
is
war
rant
ed.
• M
edic
al a
nd d
iagn
ostic
lab
orat
orie
s (N
AICS
62
15)
com
pris
es e
stab
lishm
ents
prim
arily
en
gage
d in
pro
vidi
ng a
naly
tic o
r di
agno
stic
se
rvic
es,
incl
udin
g bo
dy f
luid
ana
lysi
s an
d di
agno
stic
imag
ing,
gen
eral
ly t
o th
e m
edic
al
prof
essi
on o
r to
the
pat
ient
on
refe
rral
from
a
heal
th p
ract
ition
er.
• R
esea
rch
and
deve
lopm
ent
in
the
life
scie
nces
(N
AICS
54
1710
2).
Tech
nica
lly
part
of t
he p
rofe
ssio
nal &
tec
hnic
al s
ervi
ces
sect
or,
this
in
dust
ry (
a su
bset
of
NAI
CS
5417
) in
clud
es
esta
blis
hmen
ts
prim
arily
en
gage
d in
co
nduc
ting
rese
arch
an
d ex
perim
enta
l de
velo
pmen
t in
m
edic
ine,
he
alth
, bi
olog
y,
bota
ny,
biot
echn
olog
y,
agric
ultu
re,
fishe
ries,
fo
rest
s,
phar
mac
y,
and
othe
r lif
e sc
ienc
es i
nclu
ding
vet
erin
ary
scie
nces
.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 7
2
TAR
GET
IND
UST
RIE
S
The
stre
ngth
of t
he s
cien
ce a
nd m
ath
offe
rings
at S
t. O
laf a
nd C
arle
ton
also
pro
vides
indi
rect
sup
port
fo
r th
is t
arge
t. St
. O
laf
was
firs
t am
ong
bacc
alau
reat
e co
llege
s in
mat
hem
atic
s, f
ifth
in c
hem
istr
y,
and
sixt
h in
life
sci
ence
s as
an
unde
rgra
duat
e su
pplie
r of
Ph.
D.s
. Th
e in
stitu
tion
has
rece
ived
five
cons
ecut
ive g
rant
s fro
m H
owar
d H
ughe
s M
edic
al I
nstit
ute.
Car
leto
n ra
nked
firs
t in
the
num
ber
of
stud
ents
re
ceivi
ng
Nat
iona
l Sc
ienc
e Fo
unda
tion
Fello
wsh
ips
amon
g pr
imar
ily
unde
rgra
duat
e in
stitu
tions
from
199
6 th
roug
h 19
99 a
nd h
as a
bove
-ave
rage
acc
epta
nce
of it
s gr
adua
tes
who
go
on
to m
edic
al s
choo
l. Se
vent
y pe
rcen
t of
Car
leto
n al
umni
who
app
ly to
med
ical
sch
ool a
nd m
aint
aine
d a
grad
e po
int
aver
age
of 3
.0 o
r hi
gher
whi
le a
t Ca
rleto
n ar
e ac
cept
ed; t
he n
atio
nal a
ccep
tanc
e ra
te is
40
per
cent
. Brin
ging
the
se a
lum
ni b
ack
wou
ld b
e pa
rt o
f the
str
ateg
y fo
r re
crui
ting
com
pani
es in
the
he
alth
care
and
med
ical
indu
strie
s.
Thes
e fa
ctor
s, c
oupl
ed w
ith N
orth
field
’s pr
oxim
ity t
o im
port
ant
play
ers
in t
he m
edic
al a
nd h
ealth
care
ar
ena
— i
nclu
ding
the
Uni
vers
ity o
f M
inne
sota
Med
ical
Sch
ool,
the
May
o Cl
inic
, an
d pr
ivate
co
mpa
nies
suc
h as
Med
tron
ic —
mak
e m
edic
al a
nd r
elat
ed in
dust
ries
a lo
gica
l tar
get f
or th
e ci
ty.
Prio
rity
sec
tor
M
edic
al r
esea
rch
oppo
rtun
ities
con
nect
ed t
o ar
ea u
nive
rsiti
es a
nd r
egio
nal o
rgan
izat
ions
(e.
g.,
MN
Pa
rtne
rshi
p fo
r Bi
otec
hnol
ogy
and
Med
ical
G
enom
ics)
sh
ould
be
em
phas
ized
. U
nder
stan
ding
the
long
-ran
ge p
lans
of N
orth
field
Hos
pita
l sho
uld
also
driv
e pr
iorit
izat
ion
of t
he
targ
ets.
Dev
elop
ing
a ne
twor
k of
prim
ary
care
clin
ics
is a
mon
g th
e ho
spita
l’s h
ighe
st p
riorit
y,
acco
rdin
g to
pla
ns p
oste
d on
the
hos
pita
l’s w
ebsi
te. I
ncre
asin
g th
e ba
se o
f ser
vice
s av
aila
ble
in
the
com
mun
ity w
ill h
elp
to s
uppo
rt t
his
effo
rt.
Con
side
rati
ons
From
the
sta
ndpo
int
of p
atie
nt c
are,
Nor
thfie
ld H
ospi
tal i
s w
orki
ng t
o ex
tend
its
serv
ice
area
, ra
isin
g N
orth
field
’s p
rofil
e as
a r
egio
nal
med
ical
des
tinat
ion.
The
hos
pita
l is
als
o bu
ildin
g pa
rtne
rshi
ps w
ith c
are
prov
ider
s in
the
reg
ion,
incl
udin
g th
e M
ayo
Hea
lth S
yste
m.
In o
rder
to
capi
taliz
e on
the
se s
ervi
ces
from
an
econ
omic
dev
elop
men
t st
andp
oint
, res
earc
h an
d ed
ucat
ion
shou
ld
be
mor
e in
tegr
ated
in
to
the
sect
or.
A m
edic
al
clus
ter
gain
s m
omen
tum
w
hen
it go
es
beyo
nd
patie
nt
care
. Su
cces
sful
ap
proa
ches
in
tegr
ate
clin
ical
re
sear
ch a
nd r
elat
ed m
edic
al p
rodu
ct d
evel
opm
ent.
Med
ical
/Hea
lthc
are
(con
t.)
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 7
3
TAR
GET
IND
UST
RIE
S
Prof
essi
onal
& T
echn
ical
Ser
vice
s N
AICS
Cod
es: 5
41, 5
182
Des
crip
tion
Th
e pr
ofes
sion
al a
nd t
echn
ical
ser
vice
s se
ctor
com
pris
es e
stab
lishm
ents
tha
t sp
ecia
lize
in
perf
orm
ing
prof
essi
onal
, sc
ient
ific,
and
tec
hnic
al a
ctiv
ities
for
clie
nts
in a
var
iety
of
indu
strie
s an
d, i
n so
me
case
s, h
ouse
hold
s. T
hese
act
iviti
es r
equi
re a
hig
h de
gree
of
expe
rtis
e an
d tr
aini
ng.
Activ
ities
in
clud
e pr
ofes
sion
al
occu
patio
ns,
such
as
le
gal
serv
ices
, ac
coun
ting,
m
arke
ting
and
publ
ic r
elat
ions
, as
wel
l as
mor
e sp
ecia
lized
act
iviti
es s
uch
as r
esea
rch
and
test
ing,
eng
inee
ring,
and
des
ign.
Rat
iona
le
This
sec
tor,
alo
ng w
ith g
ener
al b
usin
ess
supp
ort
serv
ices
like
doc
umen
t re
prod
uctio
n an
d da
ta
proc
essi
ng,
is d
ram
atic
ally
und
erre
pres
ente
d in
Nor
thfie
ld.
In a
dditi
on t
o pr
ovid
ing
a so
urce
of
rela
tivel
y hi
gh-w
age
empl
oym
ent,
the
pre
senc
e of
a w
ell-r
ound
ed p
rofe
ssio
nal s
ervi
ces
sect
or
is k
ey t
o th
e re
tent
ion
of e
xist
ing
busi
ness
es a
nd t
he r
ecru
itmen
t of
new
indu
strie
s of
all
type
s.
Also
, the
gro
wth
of t
his
sect
or, w
hich
is h
eavi
ly d
epen
dent
on
Clas
s A
offic
e sp
ace,
cre
ates
an
impo
rtan
t op
port
unity
for
rea
l es
tate
dev
elop
men
t an
d re
deve
lopm
ent.
Bec
ause
offi
ce j
obs
typi
cally
req
uire
les
s sp
ace
per
wor
ker
than
doe
s m
anuf
actu
ring,
offi
ce u
ses
also
con
sum
e si
gnifi
cant
ly le
ss la
nd t
han
indu
stria
l dev
elop
men
t.
Nor
thfie
ld’s
str
ong
pool
of e
duca
ted
wor
kers
and
exi
stin
g ba
se o
f m
ajor
em
ploy
ers
mak
es t
his
sect
or a
logi
cal c
hoic
e. T
he p
rese
nce
of C
arle
ton
and
St O
laf p
rese
nts
oppo
rtun
ities
for
grow
th
due
to a
dem
and
for
serv
ices
cre
ated
by
empl
oyee
s of
the
col
lege
s an
d se
rves
as
a so
urce
of
wor
kers
. In
crea
sing
em
ploy
men
t op
port
uniti
es in
thi
s se
ctor
als
o pr
ovid
es t
he c
omm
unity
with
op
tions
for
the
“tr
ailin
g sp
ouse
” of
col
lege
fac
ulty
and
exe
cutiv
es o
f lo
cal c
ompa
nies
. Th
e ci
ty’s
gr
owin
g ba
se o
f de
sign
-rel
ated
pro
fess
iona
ls (
e.g.
, ar
chite
cts,
gra
phic
des
igne
rs)
also
pro
vides
su
ppor
t for
this
targ
et.
Prio
rity
sec
tor
With
in t
his
sect
or,
emph
asis
sho
uld
be p
lace
d on
tar
gets
tha
t ar
e “u
pstr
eam
” fro
m e
xistin
g em
ploy
ers.
By
“ups
trea
m”
we
are
refe
rrin
g to
tho
se in
dust
ries
that
foc
us o
n th
e va
lue
adde
d to
a
prod
uct
rath
er t
han
on t
he p
rodu
ct i
tsel
f. O
ne e
xam
ple
is t
estin
g an
d re
sear
ch a
nd d
evel
opm
ent
activ
ities
in s
uppo
rt o
f m
ajor
em
ploy
ers
or k
ey in
dust
ries
in t
he a
rea,
suc
h as
foo
d pr
oces
sing
. In
nich
e op
port
unit
y: R
ESEA
RC
H &
TES
TIN
G
Min
neso
ta’s
st
reng
th
in
food
pr
oces
sing
, co
uple
d w
ith
the
pres
ence
of
M
alt-
O-M
eal,
mak
es
food
te
stin
g a
nich
e op
port
unity
fo
r N
orth
field
. Th
e st
reng
th
of
the
scie
nce
and
mat
h pr
ogra
ms
offe
red
at t
he c
olle
ges,
alo
ng
with
the
gro
win
g nu
mbe
r of
med
ical
and
life
sc
ienc
es
esta
blis
hmen
ts
in
the
Twin
Ci
ties
sugg
ests
sci
entif
ic r
esea
rch
& de
velo
pmen
t an
d te
stin
g la
bora
torie
s as
add
ition
al o
ppor
tuni
ties.
• Te
stin
g la
bora
torie
s (N
AICS
54
138)
co
mpr
ises
es
tabl
ishm
ents
pr
imar
ily
enga
ged
in p
erfo
rmin
g ph
ysic
al,
chem
ical
, an
d ot
her
anal
ytic
al t
estin
g se
rvic
es,
such
as
aco
ustic
s or
vib
ratio
n te
stin
g, a
ssay
ing,
bi
olog
ical
te
stin
g (e
xcep
t m
edic
al
and
vete
rinar
y),
calib
ratio
n te
stin
g,
elec
tric
al
and
elec
tron
ic t
estin
g, g
eote
chni
cal t
estin
g,
mec
hani
cal
test
ing,
non
dest
ruct
ive
test
ing,
or
the
rmal
tes
ting.
The
tes
ting
may
occ
ur in
a
labo
rato
ry o
r on
-site
.
• Sc
ient
ific
rese
arch
an
d de
velo
pmen
t se
rvic
es
(NAI
CS
5417
) co
mpr
ises
es
tabl
ishm
ents
en
gage
d in
co
nduc
ting
orig
inal
in
vest
igat
ion
unde
rtak
en
on
a sy
stem
atic
ba
sis
to
gain
ne
w
know
ledg
e (r
esea
rch)
an
d/or
th
e ap
plic
atio
n of
re
sear
ch
findi
ngs
or
othe
r sc
ient
ific
know
ledg
e fo
r th
e cr
eatio
n of
ne
w
or
sign
ifica
ntly
im
prov
ed
prod
ucts
or
pr
oces
ses
(exp
erim
enta
l dev
elop
men
t).
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 7
4
TAR
GET
IND
UST
RIE
S
addi
tion
to M
alt-0
-Mea
l, M
inne
sota
is
hom
e to
five
of
the
coun
try’s
top
50
U.S.
foo
d pr
oduc
ers
acco
rdin
g to
a r
ankin
g of
food
sal
es in
200
4 pr
epar
ed b
y th
e Fo
od M
arke
ting
Inst
itute
(Se
ptem
ber
2005
): #1
1 Ge
nera
l Mills
(M
inne
apol
is),
#18
Carg
ill (W
ayza
ta),
#23
Hor
mel
Foo
ds (
Aust
in,
MN
), #2
6 La
nd O
’ Lak
es (S
t. Pa
ul),
and
#44
Schw
an F
oods
(Mar
shal
l).
Call
cent
ers
and
othe
r “b
ack
offic
e” a
ctivi
ties
repr
esen
t an
add
ition
al o
ppor
tuni
ty. H
owev
er, e
mph
asis
(s
uppo
rt a
nd in
cent
ives)
sho
uld
be g
iven
to in
boun
d op
erat
ions
, suc
h as
cus
tom
er s
ervic
e fu
nctio
ns,
rath
er t
han
outb
ound
cal
l ce
nter
s, l
ike t
elem
arke
ting,
whi
ch t
ypic
ally
cons
ist
of l
ower
wag
e jo
bs.
Colle
ge t
owns
are
ofte
n hi
gh o
n th
e lis
t of
cal
l cen
ter
com
pani
es d
ue t
o th
e av
aila
bilit
y of
a s
tude
nt
wor
kfor
ce. C
all c
ente
r jo
bs a
re p
opul
ar a
mon
g m
any
colle
ge s
tude
nts
as t
hey
offe
r fle
xible
sch
edul
ing
and
an o
ffice
-like
wor
king
envir
onm
ent.
How
ever
, the
aca
dem
ic r
igor
of S
t. O
laf a
nd C
arle
ton
Colle
ges
may
lim
it th
e si
ze o
f the
stu
dent
wor
kfor
ce th
at w
ould
be
avai
labl
e.
Con
side
rati
ons
With
the
exc
eptio
n of
tec
hnic
al s
ervi
ces,
whi
ch t
ypic
ally
fol
low
a s
peci
fic c
usto
mer
bas
e, t
his
indu
stry
clu
ster
is
driv
en l
arge
ly b
y ac
cess
to
an e
duca
ted
wor
kfor
ce,
prox
imity
to
a di
vers
e cu
stom
er b
ase,
and
qua
lity
of l
ife c
onsi
dera
tions
. O
ther
con
side
ratio
ns i
nclu
de b
road
band
ac
cess
, ava
ilabi
lity
of C
lass
A o
ffice
spa
ce, t
ech/
flex
spac
e, a
nd r
esea
rch
and
tech
nolo
gy p
arks
. Fo
r la
rger
firm
s, h
igh
visi
bilit
y or
“pre
stig
e” d
evel
opm
ent
site
s m
ay b
e an
issu
e.
Nor
thfie
ld’s
pro
xim
ity t
o th
e Tw
in C
ities
is
a do
uble
-edg
ed s
wor
d. W
hile
it
prov
ides
a m
ajor
m
arke
t fo
r th
e se
rvic
es o
ffere
d by
firm
s in
thi
s ca
tego
ry,
it al
so c
reat
es c
ompe
titio
n fo
r th
ose
firm
s fr
om a
site
sel
ectio
n st
andp
oint
. D
oubl
e-di
git
vaca
ncy
rate
s in
the
met
ropo
litan
offi
ce
mar
ket,
cou
pled
with
the
pre
senc
e of
am
eniti
es t
ypic
ally
sou
ght
by p
rofe
ssio
nals
, inc
reas
es t
he
chal
leng
e fo
r N
orth
field
. Fu
rthe
rmor
e, a
loc
atio
n qu
otie
nt o
f 0.
38 i
mpl
ies
som
e re
gion
al
disa
dvan
tage
. How
ever
, it
sugg
ests
tha
t th
ere
is r
oom
for
addi
tiona
l gro
wth
in t
he s
ecto
r.
Prof
essi
onal
& T
echn
ical
Ser
vice
s (c
ont.
)
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 7
5
TAR
GET
IND
UST
RIE
S
Info
rmat
ion
NAI
CS C
odes
: 51
Des
crip
tion
Th
is s
ecto
r in
clud
es f
irms
that
tra
nsfo
rm in
form
atio
n in
to a
com
mod
ity t
hat
is p
rodu
ced
and
dist
ribut
ed b
y a
num
ber
of g
row
ing
indu
strie
s. T
he m
ain
com
pone
nts
of t
his
sect
or a
re t
he
publ
ishi
ng i
ndus
trie
s, i
nclu
ding
sof
twar
e pu
blis
hing
, th
e m
otio
n pi
ctur
e an
d so
und
reco
rdin
g in
dust
ries,
the
bro
adca
stin
g an
d te
leco
mm
unic
atio
ns in
dust
ries,
and
the
info
rmat
ion
serv
ices
an
d da
ta p
roce
ssin
g in
dust
ries.
Spe
echG
ear
is lo
cal e
xam
ple
of c
ompa
nies
in t
his
sect
or.
Rat
iona
le
The
pres
ence
of
a w
ell-d
evel
oped
inf
orm
atio
n se
ctor
is
criti
cal
to t
he d
evel
opm
ent
of o
ther
in
dust
ries,
as
tech
nolo
gy a
nd i
nfor
mat
ion
com
pris
e an
inc
reas
ing
shar
e of
the
val
ue o
f al
l pr
oduc
ts a
nd s
ervi
ces.
Thi
s tr
end
will
onl
y in
crea
se a
s te
chno
logi
cal
adva
nces
con
tinue
to
revo
lutio
nize
bot
h “h
igh
tech
” and
tra
ditio
nal i
ndus
trie
s al
ike.
Dis
satis
fact
ion
with
“of
fsho
ring”
of
info
rmat
ion
tech
nolo
gy j
obs
to I
ndia
and
oth
er e
mer
ging
m
arke
ts —
ste
mm
ing
from
a r
ange
of i
ssue
s in
clud
ing
lang
uage
bar
riers
, in
telle
ctua
l pro
pert
y pr
otec
tion,
tra
vel,
time
diffe
renc
es,
polit
ical
ris
ks,
infr
astr
uctu
re v
ulne
rabi
lity,
and
incr
easi
ngly
hi
gh e
mpl
oyee
tur
nove
r —
has
led
an
incr
easi
ng n
umbe
r of
firm
s to
con
side
r “h
omes
horin
g”
faci
litie
s in
mid
-siz
e Am
eric
an c
ities
and
rur
al a
reas
as
a lo
w-c
ost
dom
estic
alte
rnat
ive
to b
oth
larg
e U
S m
etro
are
as a
nd r
emot
e of
fsho
re lo
catio
ns.
Nor
thfie
ld o
ffers
sev
eral
adv
anta
ges
to s
mal
l or
star
t-up
firm
s in
thi
s se
ctor
. Fi
rst,
the
poo
l of
educ
ated
w
orke
rs
and
exis
ting
busi
ness
es
pres
ent
a po
tent
ial
cust
omer
ba
se
for
data
pr
oces
sing
ser
vice
s. T
he t
echn
olog
ical
cap
abili
ties
of t
he l
ocal
col
lege
s an
d th
e po
ol o
f st
uden
ts c
ould
pro
vide
a b
ase
for
expa
nsio
n of
thi
s se
ctor
. Li
ke p
rofe
ssio
nal s
ervi
ces,
the
land
us
e re
quire
men
ts o
f thi
s se
ctor
are
typ
ical
ly lo
wer
tha
n in
dust
rial u
ses.
Broa
dban
d ac
cess
is a
lso
a fa
ctor
for
the
IT s
ecto
r. N
orth
field
has
a r
ing
of In
tern
et-2
(ultr
a-br
oadb
and
fiber
opt
ic c
able
) tha
t ca
n be
ext
ende
d be
yond
the
ser
vice
pro
vide
d to
the
col
lege
s.
This
cap
acity
can
ser
ve s
oftw
are
and
engi
neer
ing
com
pani
es –
or
any
com
pani
es t
hat
requ
ire
rapi
d tr
ansm
issi
on o
f lar
ge d
ata
pack
ets.
nich
e op
port
unit
y: D
IGIT
AL
MED
IA/
DIG
ITA
L A
RTS
Th
e em
ergi
ng fi
eld
of d
igita
l med
ia/d
igita
l art
s co
nsis
ts
of
“the
pr
oduc
tion
of
cont
ent
for
exis
ting
med
ia s
uch
as t
he In
tern
et, r
adio
and
TV
, di
gita
l ci
nem
a an
d vi
deo,
co
mpu
ter
gam
es,
cine
mat
ic
spec
ial
effe
cts
and
anim
atio
n,
as
wel
l as
fo
r em
ergi
ng
med
ia
such
as:
•
mob
ile c
ompu
ting
(GPS
, per
sona
l dig
ital
assi
stan
ts, c
ell p
hone
s)
• ub
iqui
tous
com
putin
g ("
smar
t ho
uses
", "in
form
atio
n ap
plia
nces
")
• in
tera
ctiv
e te
levi
sion
•
onlin
e ro
le-p
layi
ng g
ames
•
virt
ual r
ealit
y
• di
strib
uted
col
labo
ratio
ns”
In
tern
atio
nal D
igita
l and
Med
ia A
rts
Asso
ciat
ion
http
://w
ww
.idm
aa.o
rg/
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 7
6
TAR
GET
IND
UST
RIE
S
Nor
thfie
ld’s
gro
win
g st
reng
ths
in d
esig
n al
so p
rovi
des
an a
dvan
tage
in
attr
actin
g co
mpa
nies
an
d pr
ofes
sion
als
in t
his
sect
or.
Des
ign
has
beco
me
an i
ncre
asin
gly
impo
rtan
t as
pect
of
info
rmat
ion
tech
nolo
gy.
Pro
duct
izat
ion
and
IT a
re i
ncre
asin
gly
inte
grat
ed.
Thi
s co
nver
genc
e tr
ansl
ates
int
o a
varie
ty o
f fe
atur
es t
hat
augm
ent
a co
re p
rodu
ct.
For
thi
s to
occ
ur,
a co
mpa
ny (
and
a co
mm
unity
) m
ust
inve
st i
n an
d su
ppor
t de
sign
cap
abili
ty.
This
cap
abili
ty
mea
ns
tech
nica
lly-s
kille
d w
orke
rs
and
the
equi
pmen
t th
at
allo
ws
them
to
be
pr
oduc
tive
(ran
ging
from
CAD
-CAM
to
scal
e-ba
sed
prot
otyp
ing.
Pr
iori
ty s
ecto
r
Dig
ital m
edia
and
dig
ital a
rts
have
att
ract
ed in
tere
st in
the
com
mun
ity,
fuel
ed b
y ev
ents
suc
h as
Car
leto
n’s
2003
Dig
ital A
rts
Fest
ival
. Th
e st
reng
th o
f Ca
rleto
n’s
Cine
ma
& M
edia
Stu
dies
pr
ogra
m,
coup
led
with
art
and
com
putin
g pr
ogra
ms
at b
oth
colle
ges,
ope
ns t
he d
oor
for
a ni
che
in t
his
area
.
Ultr
a-br
oadb
and
is e
spec
ially
val
uabl
e to
the
dig
ital
arts
. Th
ese
typi
cally
inv
olve
vid
eo a
nd
mus
ic t
rans
mis
sion
tha
t be
nefit
from
hig
h sp
eed
acce
ss.
Con
side
rati
ons
Li
ke t
he p
rofe
ssio
nal
and
tech
nica
l se
rvic
es s
ecto
r, c
ompe
titio
n fr
om M
inne
apol
is/S
t. P
aul
pres
ents
a s
igni
fican
t ch
alle
nge
to t
his
targ
et.
Man
y in
dust
ries
in t
he in
form
atio
n se
ctor
are
st
ill d
omin
ated
by
youn
ger
wor
kers
for
who
m t
he T
win
Citi
es a
re l
ikel
y to
hol
d a
stro
nger
ap
peal
. Th
e pe
rcep
tion
of o
ppor
tuni
ties
avai
labl
e (c
ultu
ral,
recr
eatio
nal,
and
econ
omic
) fo
r yo
unge
r w
orke
rs,
coup
led
with
Nor
thfie
ld’s
hig
her
hous
ing
cost
s, m
ay li
mit
the
city
’s a
bilit
y to
at
trac
t m
any
of t
he c
uttin
g ed
ge f
irms.
How
ever
, en
trep
rene
urs
who
are
loo
king
for
an
alte
rnat
ive
to m
etro
polit
an li
ving
may
find
Nor
thfie
ld’s
offe
rings
pre
fera
ble.
As
with
pro
fess
iona
l se
rvic
es,
the
info
rmat
ion
sect
or’s
low
LQ
(0.
50)
sugg
ests
som
e re
gion
al d
isad
vant
age,
but
al
so r
oom
for
grow
th in
the
sec
tor.
Info
rmat
ion
(con
t.)
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 7
7
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
Opp
ortu
nity
1:
Div
ersi
fyin
g th
e ec
onom
ic b
ase
St
rate
gy 1
A:
Mak
e la
nd a
vaila
ble
for
busi
ness
ex
pans
ion
ED
A
X
$4,5
00 p
lus
up to
$1
00,0
00 if
are
a pl
an
is o
utso
urce
d.
Excl
udes
land
pu
rcha
se, i
f any
1A.1
: U
pdat
e in
form
atio
n on
pre
ferr
ed s
ites
: 1)
pro
pert
y su
rrou
ndin
g N
orth
field
Hos
pita
l, in
clud
ing
land
s ow
ned
by S
t. O
laf,
and
2)
are
a w
est
of e
xist
ing
indu
stria
l are
a (s
ee m
ap, p
. 12)
.
EDA
X
N
A
•
Asse
mbl
e/up
date
info
rmat
ion
on n
umbe
r of
par
cels
, ow
ners
hip,
and
cur
rent
ask
ing
pric
e (if
app
licab
le)
ED
A X
NA
•
Land
use
cla
ssifi
catio
n. E
nsur
e th
at la
nd is
pro
perly
cl
assi
fied.
Tak
e ac
tion
to a
nnex
and
re-
zone
if n
eces
sary
Ci
ty
X
N
A
•
Infr
astr
uctu
re. D
eter
min
e st
atus
of i
nfra
stru
ctur
e an
d tr
ansp
orta
tion-
rela
ted
impr
ovem
ents
. ED
A X
NA
•
JOBZ
des
igna
tion.
Det
erm
ine
if si
tes
are
elig
ible
for
JOBZ
des
igna
tion.
ED
A X
NA
1A.2
: D
eter
min
e le
vel o
f ci
ty in
volv
emen
t.
Opt
ions
incl
ude
city
ow
ners
hip
(usi
ng m
aste
r de
velo
per
stra
tegy
or
som
e fo
rm o
f pub
lic-p
rivat
e pa
rtne
rshi
p) o
r pr
ivat
e ow
ners
hip
with
city
ser
ving
as
faci
litat
or.
Cit
y X
N
A (
excl
udes
cos
t of
la
nd if
city
ow
ners
hip
optio
n ch
osen
)
1A
.3:
Enga
ge d
evel
opm
ent
com
mun
ity.
ED
A
X
$500
AB
OU
T TH
IS M
ATR
IX:
The
follo
win
g m
atrix
pro
vide
s a
sum
mar
y of
the
str
ateg
ies
and
actio
n ite
ms
set
fort
h in
the
pla
n. It
is in
tend
ed t
o pr
ovid
e an
ov
ervi
ew o
f the
res
pons
ible
par
ties
for
each
tas
k, a
s w
ell a
s a
gene
ral s
ense
of t
he t
imef
ram
e fo
r co
mpl
etio
n. P
riorit
y ite
ms
are
indi
cate
d w
ith a
che
ck
mar
k (
). Bu
dget
est
imat
es a
re p
rovi
ded
for
thos
e ite
ms
that
req
uire
spe
cial
con
side
ratio
n (i.
e., w
here
con
sulta
nts
may
be
requ
ired,
whe
re s
taff
cann
ot
be r
e-di
rect
ed in
to n
ew a
ctiv
ities
, or
whe
re n
ew r
esou
rces
mus
t be
app
lied)
. Oth
er b
udge
t ite
ms
are
desc
ribed
as
“not
app
licab
le” (
NA)
bec
ause
exi
stin
g bu
dget
s ca
n be
red
irect
ed, o
r “t
o be
det
erm
ined
” (TB
D) b
ecau
se c
osts
ass
ocia
ted
with
the
se it
ems
will
be
depe
nden
t up
on t
he s
peci
fic a
ctio
n ch
osen
and
ca
nnot
be
estim
ated
in a
dvan
ce.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 7
8
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
•
Deve
lope
r’s fo
rum
. Eve
nt c
ould
be
orga
nize
d us
ing
a ro
und-
tabl
e fo
rmat
, with
dev
elop
ers
lead
ing
the
disc
ussi
on, o
r a
char
rett
e ap
proa
ch.
EDA
X
$5
00 fo
r in
cide
ntal
ex
pens
es (e
.g.,
post
age,
mea
ls)
•
Requ
est f
or p
ropo
sal (
RFP)
. Iss
ue fo
rmal
RFP
to
loca
l an
d re
gion
al d
evel
oper
s fo
r a
deta
iled
conc
ept
and
site
pl
an fo
r on
e of
the
pre
ferr
ed d
evel
opm
ent
site
s.
EDA
X
N
A
1A.4
: D
evel
op a
rea
plan
for
spe
cific
sit
e. E
lem
ents
to
cons
ider
in p
lan:
B
arrie
rs t
o de
velo
pmen
t an
d po
tent
ial s
olut
ions
M
ix o
f use
s an
d ph
asin
g (b
ased
on
mar
ket c
ondi
tions
at
tim
e of
con
stru
ctio
n an
d ot
her
cons
ider
atio
ns, s
uch
as c
arry
ing
cost
s)
Fun
ding
opt
ions
L
inka
ges
to r
est
of c
ity
Impa
cts
Pos
ition
ing
of p
roje
ct (s
ee 1
A.5)
EDA
& C
ity
X
Up
to $
10
0,0
00
if
outs
ourc
ed.
Pric
e de
pend
s on
num
ber
of
site
s ev
alua
ted
and
para
met
ers.
1A
.5:
Posi
tion
pro
pert
y as
“bl
ue r
ibbo
n” p
roje
ct.
1A.6
: D
evel
op m
arke
ting
and
rec
ruit
men
t st
rate
gy.
ED
A
X
$4,0
00
•
Exis
ting
busi
ness
. Ide
ntify
pot
entia
l ten
ants
for
indu
stria
l cen
ter
amon
g ex
istin
g bu
sine
sses
. ED
A
X
NA
•
Seco
nd-t
ier
oppo
rtun
ities
. Ide
ntify
sup
plie
rs a
nd
supp
ort
faci
litie
s of
exi
stin
g bu
sine
sses
tha
t co
uld
pote
ntia
lly b
e te
nant
s of
par
k.
EDA
X
N
A
• Op
port
unity
. Exp
lore
pot
entia
l lin
kage
s w
ith t
he
colle
ges,
the
hos
pita
l, an
d ot
her
regi
onal
initi
ativ
es.
Thes
e lin
kage
s sh
ould
be
expl
ored
for
both
pot
entia
l te
nant
s as
wel
l as
any
basi
s fo
r po
sitio
ning
the
pro
ject
.
EDA
X
N
A
•
Prep
are
recr
uitm
ent s
trat
egy.
Pre
pare
a s
trat
egy
for
mar
ketin
g th
e se
lect
ed s
ite t
o ta
rget
indu
strie
s. T
his
wou
ld in
clud
e cr
eatin
g cu
stom
dire
ct m
ail m
ater
ials
. ED
A
X
Targ
et in
dust
ry
mai
ling
cost
s in
clud
ed
unde
r St
rate
gy 1
C.1
• Pr
epar
e pr
omot
iona
l mat
eria
ls s
peci
fic to
the
site
in
clud
ing
a br
ochu
re a
nd d
esig
nate
d w
ebsi
te (o
r w
ebpa
ge o
n th
e ci
ty’s
exi
stin
g si
te).
EDA
& Ci
ty
X
$2,5
00 b
roch
ure
desi
gn, p
lus
prin
ting
$1,5
00 w
eb p
age
with
lin
k to
of b
roch
ure
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 7
9
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
St
rate
gy 1
B:
C
once
ntra
te o
n th
e ne
eds
of e
xist
ing
busi
ness
es
EDA
X
$5
,000
1B
.1:
Enha
nce
busi
ness
re
tent
ion
and
expa
nsio
n (B
RE)
pro
gram
.
EDA
X
$5
,000
•
Inve
ntor
y.
Mai
ntai
n in
vent
ory
of
exis
ting
busi
ness
es
and
avai
labl
e pr
oper
ties
usin
g av
aila
ble
reco
rds,
(e.
g.,
tax
reco
rds,
util
ity h
ooku
ps, o
wne
rshi
p tr
ansf
ers)
. ED
A
X
NA
• Su
rvey
. Co
nduc
t an
an
nual
em
ploy
er
surv
ey.
The
“Val
uing
ou
r Co
rpor
ate
Nei
ghbo
rs”
on-s
ite
visi
tatio
n fo
rm c
ould
be
a st
artin
g po
int
but
shou
ld b
e sh
orte
ned
or
divi
ded
it in
to
a se
ries
of
shor
ter
surv
eys
to
faci
litat
e pa
rtic
ipat
ion.
EDA
& N
CC
X
N
A
• Vi
sita
tion.
Enh
ance
exi
stin
g ta
rget
of
3 bu
sine
ss v
isits
pe
r qu
arte
r by
app
lyin
g ad
ditio
nal r
esou
rces
(e.
g.,
EDA
mem
bers
, ch
ambe
r of
ficia
ls--
unde
r th
e G
row
M
inne
sota
ef
fort
--an
d Am
bass
ador
s).
Esta
blis
hed
post
-vis
it pr
oced
ures
.
EDA
& N
CC
X
N
A
•
Foru
m.
Sche
dule
re
gula
r bu
sine
ss
foru
ms
(e.g
., qu
arte
rly)
with
eco
nom
ic a
nd c
omm
unity
dev
elop
men
t st
aff.
EDA
& N
CC
X
X $5
00 fo
r in
cide
ntal
ex
pens
es (e
.g.,
post
age,
mea
ls)
• Be
nchm
arkin
g. Im
plem
ent
benc
hmar
king
pro
gram
, in
clud
ing
3 vi
sits
to
benc
hmar
k co
mm
uniti
es a
nnua
lly.
EDA
& N
CC
X
X
$4,5
00
(Ass
umes
3 tr
ips
for
2 pe
ople
at
$750
/per
son/
trip
)
• In
terv
entio
n.
Dev
elop
“r
apid
re
spon
se”
stra
tegy
fo
r de
alin
g w
ith
pote
ntia
l la
yoffs
or
pl
ant
clos
ures
. Fa
mili
ariz
e te
am w
ith a
vaila
ble
tool
s to
ass
ist
“at-
risk”
co
mpa
nies
(e.g
., ES
OPs
, MEP
, ret
rain
ing
prog
ram
s).
EDA
& N
CC
X
X N
A
1B
.2:
Supp
ort
smal
l bus
ines
s de
velo
pmen
t.
NEC
X
N
A
• To
ols.
Pr
omot
e av
aila
ble
prog
ram
s fo
r sm
all
busi
ness
es (
e.g.
, pr
ovid
ing
links
on
NEC
web
site
to
rele
vant
st
ate
and
fede
ral
prog
ram
s).
Prov
ide
fact
sh
eets
on
area
s of
int
eres
t (e
.g.,
stat
e pr
ocur
emen
t,
expo
rtin
g, b
usin
ess
proc
ess
impr
ovem
ents
).
NEC
X
NA
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 8
0
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
• N
etw
orkin
g. E
stab
lish
a co
ordi
nate
d m
eetin
g sc
hedu
le
for
topi
cs o
f int
eres
t to
loca
l bus
ines
s. P
rom
ote
appl
icab
le t
opic
s, (e
.g. e
ntre
pren
eurs
hip)
, on
a re
gion
al
basi
s.
NEC
& N
CC
X
N
A
•
Barr
iers
. Ta
ke s
teps
to
ensu
re t
hat
gove
rnm
ent
is
“bus
ines
s-fr
iend
ly”:
City
X
NA
–
Cond
uct
revi
ew
of
deve
lopm
ent
regu
latio
ns,
ordi
nanc
es a
nd a
ppro
val p
roce
sses
. Ci
ty
X
N
A
–
Appo
int
smal
l bu
sine
ss o
mbu
dsm
an t
o se
rve
as
the
prim
ary
poin
t of
con
tact
for
new
and
sm
all
busi
ness
. Ci
ty
X
N
A
•
Capi
tal.
Wor
k w
ith lo
cal f
inan
cial
com
mun
ity t
o im
prov
e ac
cess
to
ca
pita
l (e
.g.,
enco
urag
ing
new
le
ndin
g m
odel
s to
mee
t te
chno
logy
nee
ds o
f bus
ines
ses)
. ED
A
X
NA
–
Expl
ore
feas
ibili
ty o
f cre
atin
g ca
pita
l net
wor
k ED
A
X
NA
–
Esta
blis
h co
ntac
ts w
ith a
ngel
and
ven
ture
cap
ital
com
mun
ity
at
the
regi
onal
, st
ate,
an
d na
tiona
l le
vel.
EDA
X
N
A
• Le
vera
ge fu
nds.
Ass
ist
priv
ate
com
pani
es in
sec
urin
g go
vern
men
t fu
nds
(e.g
., SB
IR a
war
ds).
Begi
n by
id
entif
ying
loca
l/reg
iona
l rec
ipie
nts
of s
uch
awar
ds t
o le
arn
mor
e ab
out
cons
trai
nts
face
d in
com
petin
g.
EDA
& N
EC
X
N
A
St
rate
gy 1
C:
Im
plem
ent
a ta
rget
ed
recr
uitm
ent
stra
tegy
ED
A
X
$40,
600
1C
.1:
Bui
ld
awar
enes
s am
ong
deci
sion
-mak
ers
in
targ
et in
dust
ries
.
EDA
X
$3
6,50
0
• Da
taba
se.
Dev
elop
an
d m
aint
ain
data
base
of
co
mpa
nies
in e
ach
targ
et in
dust
ry.
EDA
X
$3,0
00 fo
r pu
rcha
se
of c
ompa
ny li
sts
(Ass
umes
$50
0 pe
r ta
rget
sec
tor)
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 8
1
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
• M
ail
cam
paig
n.
Initi
ate
a di
rect
m
ail
prog
ram
to
co
mpa
nies
in
each
tar
get
sect
or.
Dev
elop
one
-pag
e m
arke
ting
lett
er
for
each
ta
rget
in
dust
ry.
Mai
lings
sh
ould
occ
ur m
onth
ly a
nd c
ontin
ue f
or a
t le
ast
six
mon
ths.
EDA
X
$3,0
00
(Ass
umes
3 le
tter
s/
year
to 1
,000
co
mpa
nies
at
$1/le
tter
)
• Fo
llow
-up.
Fo
llow
m
ailin
gs
with
ap
poin
tmen
t se
ttin
g ca
mpa
igns
(tel
epho
ne).
EDA
X
$5,0
00
(Ass
umes
2
cam
paig
ns a
t $2,
500
each
)
• Ca
ll tr
ips.
Con
duct
4 c
all
trip
s pe
r ye
ar (
one
each
qu
arte
r) t
o re
gion
s w
here
ind
ustr
y co
ncen
trat
ion
is
high
est.
Sch
edul
e in
con
junc
tion
with
tra
de s
how
s or
ot
her
even
ts.
EDA
X
X $
3,00
0
(Ass
umes
2 tr
ips/
year
at
$1,
500
each
)
• In
tellig
ence
. Co
mpi
le
and
mai
ntai
n re
sour
ce
info
rmat
ion
for
each
tar
get
indu
stry
sec
tor,
inc
ludi
ng
trad
e as
soci
atio
ns,
tren
ds,
trad
e pu
blic
atio
ns,
sour
ces
of d
ata.
Par
ticip
atio
n in
ind
ustr
y tr
ade
even
ts (
trad
e sh
ows)
sho
uld
be p
art
of t
his
effo
rt.
EDA
X
X
Trav
el: $
15,0
00
(3 s
how
s/ye
ar, a
t $5
,000
/sho
w fo
r fe
es
and
expe
nses
) Da
ta p
urch
ases
and
su
bscr
iptio
ns: $
2,50
0
• M
etric
s. T
rack
suc
cess
of
targ
et i
ndus
try
cam
paig
n us
ing
a co
ntac
t m
anag
emen
t sy
stem
(us
ing
stan
dard
da
taba
se p
rogr
am o
r cu
stom
ized
sof
twar
e).
EDA
X
$5,0
00 a
nd u
p fo
r cu
stom
ized
softw
are
or c
ould
trac
k us
ing
spre
adsh
eet p
rogr
am
1
C.2
:
Bui
ld
awar
enes
s am
ong
corp
orat
e si
te
sele
ctor
s.
EDA
X
$4
,100
•
Data
base
. U
pdat
e an
d m
aint
ain
a da
taba
se o
f si
te
cons
ulta
nts.
(P
rovid
ed
by
TIP
Stra
tegi
es
unde
r se
para
te c
over
.) ED
A
X
NA
•
Info
rmat
ion.
Mai
ntai
n an
d up
date
inf
orm
atio
n ty
pica
lly
of in
tere
st t
o si
te s
elec
tors
and
oth
ers
(via
web
site
). ED
A
X
NA
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 8
2
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
• Le
tter
cam
paig
n. In
itiat
e a
mon
thly
site
con
sulta
nt
lett
er c
ampa
ign
high
light
ing
diffe
rent
opp
ortu
nity
. ED
A
X
$600
(A
ssum
es 1
00 le
tter
s ev
ery
othe
r m
onth
for
12 m
onth
s)
• Vi
sita
tion
prog
ram
. Vi
sit
site
con
sulta
nts
in t
he T
win
Ci
ties
and
othe
r m
ajor
met
ropo
litan
are
as (
Chic
ago,
At
lant
a, D
alla
s) o
n re
gula
r ba
sis
and
in c
onju
nctio
n w
ith a
tten
danc
e at
tra
de s
how
s or
oth
er e
vent
s.
EDA
X
$3
,000
(A
ssum
es 4
vis
its a
t $7
50 e
ach)
•
Even
t. H
ost
“dev
elop
er’s
day
” ev
ent
in N
orth
field
for
si
te c
onsu
ltant
s an
d re
gion
al in
dust
rial a
nd c
omm
erci
al
brok
ers.
ED
A
X
$500
for
inci
dent
al
expe
nses
(e.g
., po
stag
e, m
eals
)
1C.3
: Es
tabl
ish
wri
tten
in
cent
ives
po
licy.
Sh
ould
pr
ovid
e cl
ear
guid
ance
on
the
follo
win
g:
St
anda
rds
to q
ualif
y fo
r in
cent
ives
. Sh
ould
em
phas
ize
inve
stm
ent
(mea
sure
d by
dire
ct c
apita
l inv
estm
ent
and
aggr
egat
e pa
yrol
l) in
add
ition
to
“jobs
cre
ated
.”
Pr
iorit
y fo
r aw
ardi
ng,
with
em
phas
is o
n em
ploy
ers
that
cr
eate
hig
her
wag
e jo
bs (
i.e.,
som
e pe
rcen
tage
abo
ve
the
med
ian
wag
e fo
r th
e re
gion
).
“C
law
back
” pr
ovis
ions
, (i.
e.,
cond
ition
s un
der
whi
ch
ince
ntiv
e w
ould
be
with
draw
n).
EDA
X
N
A
St
rate
gy 1
D:
R
aise
aw
aren
ess
of N
orth
field
wit
hin
the
regi
on
EDA
X
$2
,500
1
D.1
: D
evel
op s
peci
fic e
cono
mic
dev
elop
men
t m
edia
st
rate
gy.
ED
A
X
NA
•
Pres
s kit
. Dev
elop
eco
nom
ic d
evel
opm
ent
pres
s ki
t.
EDA
X
N
A
•
Cont
acts
. D
evel
op a
lis
t of
rep
orte
rs w
ith r
elev
ant
publ
icat
ions
and
con
tact
the
m t
o de
term
ine
the
type
s of
sto
ries
they
are
inte
rest
ed in
. ED
A X
NA
•
Pres
s re
leas
es.
Prov
ide
pres
s re
leas
es o
n a
regu
lar
basi
s. S
houl
d fo
cus
on p
artic
ular
eve
nt o
r re
leas
e of
ne
w r
epor
t or
indi
cato
r ab
out
the
area
. ED
A
X
X
NA
1
D.2
: En
hanc
e N
orth
field
C
ham
ber’
s Am
bass
ador
ef
fort
s.
EDA
& N
CC
X
$2
,500
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 8
3
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
•
Asse
mbl
e ca
ndid
ates
. W
ork
with
NCC
’s A
mba
ssad
ors
Com
mitt
ee
to
iden
tify
addi
tiona
l ca
ndid
ates
an
d ex
pand
ed r
ole.
ED
A &
NCC
X
NA
• En
gage
. Es
tabl
ish
regu
lar
mee
tings
fo
r up
datin
g
Amba
ssad
ors
on c
urre
nt i
nitia
tives
of
city
and
oth
er
rele
vant
gro
ups.
Con
side
r cr
eatin
g a
mec
hani
sm f
or
the
Amba
ssad
ors
to r
efer
pro
spec
t le
ads.
EDA
& N
CC
X
N
A
•
Prof
ile.
Crea
te
a br
ief
prof
ile
tout
ing
the
regi
on’s
po
sitiv
e as
pect
s to
be
used
by
the
Amba
ssad
ors
and
othe
r ar
ea b
usin
ess
lead
ers.
ED
A &
NCC
X
$2,5
00 fo
r pr
epar
atio
n an
d pr
intin
g of
pro
file
1
D.3
: Le
vera
ge
conf
eren
ces
and
netw
orki
ng
oppo
rtun
itie
s.
EDA
, N
EC,
NC
C,
Cit
y
X
N
A
• Jo
int
cale
ndar
. Po
st l
ocal
ly s
pons
ored
eve
nts
on j
oint
ca
lend
ar (
e.g.
, ca
lend
ar o
n th
e ci
ty’s
web
site
) w
ith
links
to
cale
ndar
from
rel
evan
t or
gani
zatio
ns.
Cale
ndar
sh
ould
als
o in
clud
e m
eetin
gs a
nd e
vent
s sp
onso
red
by
rele
vant
re
gion
al
orga
niza
tions
(s
uch
as
regi
onal
ch
ambe
rs, i
ndus
try
trad
e as
soci
atio
ns).
EDA,
NEC
, N
CC, C
ity
X
X N
A
•
Regi
onal
pro
mot
ion.
Hel
p pr
omot
e N
orth
field
eve
nts
— w
heth
er h
oste
d by
the
city
, the
col
lege
s or
oth
er
orga
niza
tions
— o
n a
regi
onal
bas
is.
EDA,
NEC
, N
CC, C
ity
X
N
A
St
rate
gy 1
E:
Expl
ore
opti
ons
for
leve
ragi
ng
exis
ting
fib
er n
etw
ork
Cit
y, E
DA
X
N
A
1
E.1
Cre
ate
task
for
ce. S
houl
d in
clud
e re
pres
enta
tives
fr
om c
ity, E
DA,
col
lege
s, m
ajor
em
ploy
ers,
and
oth
er
stak
ehol
ders
. C
ity,
ED
A
X
NA
1
E.2
Issu
e R
FP. P
urpo
se is
to
help
city
bet
ter
unde
rsta
nd o
ptio
ns a
nd c
ost
impl
icat
ions
. C
ity
X
NA
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 8
4
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
Opp
ortu
nity
2:
Mai
ntai
ning
Nor
thfie
ld’s
qua
lity
of p
lace
St
rate
gy 2
A:
Mai
ntai
n an
d en
hanc
e th
e ex
isti
ng
dow
ntow
n
ND
DC
X
$5
00
2A
.1:
Act
ivat
e th
e C
anno
n R
iver
. Em
phas
is s
houl
d be
pl
aced
on
id
entif
ying
de
velo
pmen
t an
d re
deve
lopm
ent
site
s in
the
are
a so
uth
of 5
th S
tree
t (s
ee m
ap,
page
31)
. Cu
rren
t pr
ojec
ts (
e.g.
, Th
e Cr
ossi
ng a
t N
orth
field
, th
e Q
-Bl
ock)
, sho
uld
be r
evie
wed
for
thei
r or
ient
atio
n to
the
riv
er
and
for
thei
r ab
ility
to
sp
ur
addi
tiona
l ac
tivity
in
th
e do
wnt
own.
EDA
X
$5
00 fo
r Ca
nnon
R
iver
dev
elop
er fo
rum
• De
sign
. Ad
dres
s is
sues
su
ch
as
urba
n de
sign
st
anda
rds,
pa
rkin
g an
d tr
affic
ci
rcul
atio
n,
and
infr
astr
uctu
re p
lann
ing
acro
ss t
he c
orrid
or.
Exam
ples
of
cor
ridor
pla
nnin
g pr
inci
ples
incl
ude:
–
Appl
ying
dis
tinct
ive
arch
itect
ural
and
urb
an d
esig
n el
emen
ts f
rom
dow
ntow
n St
reet
scap
e Fr
amew
ork
Plan
thr
ough
out
Cann
on R
iver
cor
ridor
. –
Link
ing
exis
ting
pede
stria
n ar
eas
and
ensu
ring
that
new
dev
elop
men
t tie
s in
to t
hese
sys
tem
s.
– En
surin
g th
at
exis
ting
zoni
ng
and
ordi
nanc
es
crea
te t
he d
esire
d fe
el fo
r th
e ar
ea.
– R
evie
win
g ex
istin
g re
gula
tions
to
iden
tify
any
that
w
ould
hin
der
rede
velo
pmen
t un
nece
ssar
ily.
EDA,
City
(D
esig
n Ad
visor
y Bo
ard)
X
N
A
• De
velo
pmen
t co
mm
unity
. In
clud
e lo
cal
and
regi
onal
de
velo
pers
ear
ly in
the
pro
cess
. (Se
e St
rate
gy 1
A.3.
) ED
A &
City
X
$500
for
inci
dent
al
expe
nses
(e.g
., po
stag
e, m
eals
) re
late
d to
add
ition
al
deve
lope
rs fo
rum
•
Mixe
d-us
e pr
ojec
ts.
Ensu
re t
hat
mix
ed u
se p
roje
cts
can
be a
ccom
plis
hed
in t
he C
anno
n R
iver
are
a an
d do
wnt
own.
ED
A &
City
X
NA
2
A.2
: In
crea
se d
ensi
ty o
f us
es in
dow
ntow
n.
Cit
y
X
N
A
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 8
5
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
• Re
crui
tmen
t. R
ecru
it pr
ofes
sion
al
serv
ices
an
d bu
sine
ss s
uppo
rt f
irms
in w
ays
sim
ilar
to t
radi
tiona
l m
anuf
actu
ring
recr
uitm
ent
(e.g
., id
entif
ying
ga
ps,
targ
etin
g sp
ecifi
c fir
ms,
offe
ring
ince
ntiv
es,
part
icul
arly
fo
r th
ose
firm
s th
at lo
cate
dow
ntow
n).
EDA
& N
DDC
X
NA
(Mai
ling
cost
s re
late
d to
pro
fess
iona
l se
rvic
e re
crui
tmen
t in
clud
ed u
nder
St
rate
gy 1
C.1)
• Cr
eativ
e fin
anci
ng. I
dent
ify in
cent
ives
(e.
g., l
ow in
tere
st
loan
s, f
avor
able
lea
se r
ates
) th
at c
ould
be
appl
ied
to
prof
essi
onal
ser
vice
s fir
ms
that
pay
hig
her
wag
es o
r lo
cate
in t
he d
ownt
own.
EDA
X
N
A
• Ge
nera
l su
ppor
t. Id
entif
y m
eans
fo
r su
ppor
ting
prof
essi
onal
ser
vice
s, s
uch
as jo
b tr
aini
ng a
ssis
tanc
e,
netw
ork
even
ts
spon
sore
d by
th
e ED
A an
d ot
her
orga
niza
tions
, an
d he
lp in
acc
essi
ng n
ew c
lient
s (e
.g.,
by h
elpi
ng a
cces
s pu
blic
sec
tor
cont
ract
s).
EDA,
NDD
C, &
N
CC
X
N
A
2A
.3:
Enco
urag
e do
wnt
own
hous
ing.
Im
port
ant
ingr
edie
nts
of
a st
rate
gy
for
succ
essf
ul
dow
ntow
n re
side
ntia
l dev
elop
men
t in
clud
e:
Cr
eatin
g ne
ighb
orho
od id
entit
y
Bala
ncin
g co
nflic
ting
uses
(e
.g.,
have
no
ise
ordi
nanc
es o
r in
cent
ives
for
soun
d-pr
oofin
g )
U
nder
stan
ding
mar
ket
dem
and
Cit
y &
ND
DC
X
N
A
St
rate
gy 2
B:
D
evel
op c
oord
inat
ed r
etai
l str
ateg
y
X
X
Up
to $
75
,000
if
reta
il an
alys
is is
ou
tsou
rced
2B
.1:
Form
aliz
e re
tail
wor
king
gr
oup.
Bu
ild
on
exis
ting
effo
rts.
Pur
pose
is t
o id
entif
y ga
ps a
nd o
verla
ps,
coor
dina
te
plan
ning
an
d m
arke
ting
initi
ativ
es,
and
max
imiz
e ex
istin
g re
sour
ces.
Incl
ude
repr
esen
tativ
es fr
om
the
ND
DC,
NCC
’s R
etai
l Com
mitt
ee, N
CVB,
the
ED
A, lo
cal
deve
lope
rs,
tour
ism
-rel
ated
gro
ups,
and
city
sta
ff, a
s w
ell
as t
he c
olle
ges.
ND
DC
X
N
A
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 8
6
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
2B.2
: Co
mpi
le
exis
ting
data
on
th
e do
wnt
own
reta
il m
arke
t. B
uild
on
exis
ting
stud
ies.
Sho
uld
incl
ude
the
follo
win
g:
An
alys
is
of
cons
umer
ex
pend
iture
pa
tter
ns
in
the
area
, D
ocum
enta
tion
of n
eeds
of
exis
ting
reta
ilers
(p
artic
ular
ly in
the
dow
ntow
n),
Id
entif
icat
ion
of c
urre
nt “
gaps
” an
d op
port
uniti
es f
or
reta
il de
velo
pmen
t in
the
reg
ion,
Info
rmat
ion
on s
ite l
ocat
ion
fact
ors
for
exis
ting
and
pote
ntia
l ret
aile
rs
In
vent
ory
of e
xist
ing
site
s, i
nclu
ding
red
evel
opm
ent
oppo
rtun
ities
, as
wel
l as
pot
entia
l ba
rrie
rs t
o th
eir
deve
lopm
ent.
ND
DC
X
U
p to
$7
5,0
00 if
ou
tsou
rced
2
B.3
: Id
enti
fy a
ppro
pria
te r
etai
l pro
spec
ts.
ND
DC
X
N
A*
• Id
entif
y re
tail
pros
pect
s. C
onsi
dera
tion
shou
ld b
e gi
ven
to t
he fo
llow
ing:
findi
ngs
of r
etai
l ana
lysi
s (o
utlin
ed a
bove
)
othe
r fin
ding
s of
ret
ail w
orki
ng g
roup
rela
tions
hip
to e
xist
ing
“big
box
” de
velo
pmen
t on
H
ighw
ay 3
scal
e of
tar
get
(i.e.
, ab
ility
of
reta
ilers
to
attr
act
outs
ide
dolla
rs)
re
latio
nshi
p to
Nor
thfie
ld’s
ass
ets
(e.g
., ou
tdoo
r re
crea
tion,
art
s, a
nd c
olle
ge-o
rient
ed r
etai
lers
NDD
C
X
NA*
*(
Assu
mes
that
full
reta
il an
alys
is
cond
ucte
d un
der
Stra
tegy
2B.
2)
• In
tegr
atio
n.
Req
uire
fu
ture
de
velo
pmen
ts
alon
g H
ighw
ay 3
to
mee
t de
sign
sta
ndar
ds t
hat
refle
ct t
hose
of
the
dow
ntow
n, s
uch
as r
epea
ting
spec
ific
them
es
from
the
dow
ntow
n pa
lett
e.
City
(Des
ign
Advis
ory
Boar
d)
X
N
A
•
Deve
lope
rs. I
dent
ify a
nd p
rom
ote
reta
il op
port
uniti
es t
o de
velo
pers
who
rep
rese
nt d
esire
d re
tail
tena
nts.
ED
A &
NDD
C
X
NA
2
B.4
: Li
nk r
etai
l and
tou
rism
. N
CC
X
N
A
•
Inve
ntor
y. M
aint
ain
and
prom
ote
an i
nven
tory
of
loca
l at
trac
tions
and
tou
rism
ass
ets
(to
incl
ude
dive
rsity
, qu
ality
of o
vern
ight
acc
omm
odat
ions
in t
he r
egio
n).
NCC
X
NA
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 8
7
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
• Aw
aren
ess.
M
ake
loca
l re
taile
rs
awar
e of
to
uris
m-
rela
ted
activ
ities
and
met
hods
for
exp
loiti
ng r
elat
ed
reta
il op
port
uniti
es (
e.g.
, of
ferin
g ex
tend
ed h
ours
of
oper
atio
n to
acc
omm
odat
e sp
ecifi
c ev
ents
or
desi
gnin
g sa
les
and
mar
ketin
g ef
fort
s ar
ound
a r
elat
ed t
hem
e).
NCC
& N
DDC
X
N
A
• Si
gnag
e. B
uild
on
curr
ent
publ
ic i
mpr
ovem
ent
effo
rts
rela
ted
to
“way
-find
ing”
, in
clud
ing
the
rece
ntly
co
mpl
eted
Str
eets
cape
Fra
mew
ork
Plan
and
app
rova
l of
a H
isto
ric D
ownt
own
Nor
thfie
ld s
ign
alon
g I-3
5.
City
(Des
ign
Advis
ory
Boar
d)
X
N
A
St
rate
gy 2
C:
Re-
defin
e N
orth
field
’s r
elat
ions
hip
to i
ts
neig
hbor
s.
Cit
y
X
N
A
2
C.1
Id
enti
fy
best
pr
acti
ces.
In
itial
ef
fort
s sh
ould
in
vest
igat
e da
taba
ses
com
pile
d by
th
e St
ate
Audi
tor’s
O
ffice
and
the
Lea
gue
of M
inne
sota
Citi
es.
Cit
y
X
N
A
2C
.2
Form
Ric
e C
ount
y w
orki
ng g
roup
. Thi
s gr
oup
wou
ld e
xplo
re p
oten
tial f
or c
olla
bora
tion
amon
g R
ice
Coun
ty c
omm
uniti
es (s
imila
r to
Dak
ota
Coun
ty’s
Hig
h Pe
rfor
man
ce P
artn
ersh
ip e
ffort
.)
Cit
y
X
N
A
Opp
ortu
nity
3:
Att
ract
ing
and
reta
inin
g ta
lent
St
rate
gy
3A
: In
crea
se
conn
ecti
on
wit
h cu
rren
t an
d fo
rmer
stu
dent
s
Col
lege
s/ED
A
X
$4
,50
0 e
xclu
ding
an
y ad
pla
cem
ent
cost
s
3
A.1
: Ex
plor
e m
echa
nism
s fo
r re
-cap
turi
ng C
arle
ton
and
St.
Ola
f al
umni
. C
olle
ges
X
$4
,50
0
• M
ail
and
e-m
ail
cam
paig
n. C
reat
e le
tter
s, d
irect
mai
l m
ater
ials
, an
d w
ebsi
te l
inka
ges
aim
ed a
t in
crea
sing
al
umni
’s a
war
enes
s of
opp
ortu
nitie
s an
d ad
vant
ages
of
livin
g in
Nor
thfie
ld.
EDA
X
E-m
ail :
$2,5
00 fo
r se
t-up
cos
ts
Dire
ct m
ail:
$2,0
00
(Ass
umes
500
le
tter
s/qu
arte
r at
$1
/lett
er)
• Al
umni
pu
blic
atio
ns.
Use
th
ese
publ
icat
ions
to
co
mm
unic
ate
with
alu
mni
, by
1)
draf
ting
artic
les
on
topi
cs o
f in
tere
st t
o th
e al
umni
(as
com
plem
ents
to
mai
l and
e-m
ail c
ampa
igns
), 2)
pla
cing
adv
ertis
emen
ts.
Colle
ges
X
Ch
eck
with
St.
Olaf
an
d Ca
rleto
n fo
r cu
rren
t rat
es.
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 8
8
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
•
Even
ts.
Ensu
re t
hat
rele
vant
eve
nts
are
mar
kete
d to
ar
ea a
lum
ni.
Enco
urag
e St
. O
laf
and
Carle
ton
alum
s al
read
y in
the
com
mun
ity t
o as
sist
in t
his
effo
rt.
Colle
ges
X
N
A
3
A.2
: En
gage
cur
rent
stu
dent
s.
Col
lege
s
X
N
A
• Pr
ojec
ts.
Wor
k w
ith p
rofe
ssor
s at
bot
h in
stitu
tions
to
iden
tify
proj
ects
tha
t en
gage
stu
dent
s in
the
cul
tura
l, ec
onom
ic,
and
polit
ical
fa
bric
of
th
e co
mm
unity
(C
olle
ge B
oard
of B
usin
ess
Cons
ulta
nts
is e
xam
ple)
.
EDA,
Col
lege
s,
& Ci
ty
X
X N
A
•
Volu
ntee
rism
. Su
ppor
t vo
lunt
eer
prog
ram
s at
St.
Ola
f an
d Ca
rleto
n by
he
lpin
g to
lin
k th
e ne
eds
of
loca
l or
gani
zatio
ns w
ith t
he c
olle
ges’
pro
gram
s.
Colle
ges
X
X N
A
• Ev
ents
. En
sure
tha
t re
leva
nt e
vent
s ar
e m
arke
ted
to
the
colle
ges.
Wor
k w
ith o
utre
ach
coor
dina
tors
at
each
fa
cilit
y to
dev
elop
eve
nts
or r
efoc
us e
xist
ing
even
ts t
o be
tter
eng
age
this
gro
up w
hen
poss
ible
.
EDA
X
X N
A
St
rate
gy
3B
: C
onti
nue
to
enga
ge
lead
ersh
ip
of
colle
ges
in e
cono
mic
dev
elop
men
t.
EDA
X
N
A
3
B.1
:
Enco
urag
e jo
int
part
icip
atio
n. F
orm
aliz
e cr
oss-
repr
esen
tatio
n on
re
leva
nt
boar
ds
and
com
mis
sion
s.
Iden
tify
oppo
rtun
ities
for
part
ners
hips
. C
ity
& ED
A
X
NA
•
Old
Mid
dle
Scho
ol.
Supp
ort
Carle
ton
by p
rom
otin
g si
te
to
appr
opria
te
pros
pect
s.
Inve
stig
ate
pote
ntia
l to
su
ppor
t m
edia
and
art
s-re
late
d en
trep
rene
ursh
ip.
EDA
X
N
A
•
Heal
thca
re
com
plex
. R
econ
side
r ci
ty’s
pr
evio
us
deve
lopm
ent
prop
osal
re
gard
ing
St.
Ola
f-ow
ned
prop
erty
. (Se
e St
rate
gy 1
A).
City
/EDA
X
NA
3B
.2:
Expl
ore
best
pr
acti
ces
for
econ
omic
de
velo
pmen
t an
d hi
gher
ed
ucat
ion.
Cr
itica
l el
emen
ts
incl
ude
entr
epre
neur
ship
, en
fran
chis
ing
loca
l bu
sine
sses
in
city
and
col
lege
initi
ativ
es,
and
defin
ing
a “s
tew
ards
hip”
ro
le fo
r co
llege
s.
EDA
/Col
lege
s
X
X
NA
St
rate
gy 3
C:
Incr
ease
the
ran
ge o
f ho
usin
g op
tion
s H
RA
X
N
A
3
C.1
:
Supp
ort
HR
A’s
cur
rent
pro
gram
s.
EDA
/HR
A
X
NA
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 8
9
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
•
Join
t pl
anni
ng.
Coor
dina
te E
DA
and
HR
A w
ork
plan
s an
d go
als
to e
nsur
e th
at e
ffort
s do
not
con
flict
. ED
A/HR
A
X
X
NA
•
Busi
ness
liai
son.
App
oint
ED
A m
embe
r lia
ison
bet
wee
n H
RA
and
loca
l bus
ines
ses.
(see
Str
ateg
y 3C
.2).
ED
A
X
NA
3
C.2
: W
ork
wit
h m
ajor
em
ploy
ers
to
docu
men
t sc
ope
of h
ousi
ng is
sue.
H
RA
X
N
A
• In
terv
iew
s.
Inte
rvie
w
the
city
’s
maj
or
empl
oyer
s to
de
term
ine
key
issu
es.
Incl
ude
ques
tion
on
hous
ing
issu
es (
i.e.,
rang
e of
opt
ions
and
ava
ilabi
lity)
as
part
of
any
busi
ness
ret
entio
n an
d ex
pans
ion
surv
eys.
HRA
X
N
A
•
Empl
oyer
-ass
iste
d ho
usin
g (E
AH).
Expl
ore
feas
ibili
ty o
f en
cour
agin
g EA
H p
rogr
ams.
HR
A
X
NA
•
Expl
ore
rela
ted
prog
ram
s.
Ensu
re
that
ci
ty
is
acce
ssin
g al
l av
aila
ble
stat
e an
d fe
dera
l pr
ogra
ms
rela
ted
to t
he p
rovi
sion
of w
orkf
orce
hou
sing
. HR
A
X
NA
3
C.3
: W
ork
wit
h th
e H
RA
to
id
enti
fy
addi
tiona
l pr
ogra
ms/
best
pra
ctic
es.
X
N
A
• De
nsity
bon
uses
. Co
nsid
er d
ensi
ty b
onus
pro
gram
to
enco
urag
e af
ford
able
ow
ners
hip
and
rent
al
hous
ing.
Co
uld
also
be
used
to
enco
urag
e ot
her
publ
ic b
enef
its:
open
spa
ce, t
rails
and
par
ks; h
isto
ric p
rese
rvat
ion;
and
en
ergy
con
serv
atio
n.
City
X
NA
• Re
al e
stat
e tr
ansf
er t
ax.
Inve
stig
ate
whe
ther
a r
eal
esta
te t
rans
fer
tax
can
be i
mpl
emen
ted
in N
orth
field
fo
r th
e pu
rpos
e of
fu
ndin
g th
e de
velo
pmen
t of
w
orkf
orce
hou
sing
.
HRA
X
N
A
• M
ultif
amily
hou
sing
pro
gram
s. E
nsur
e th
at a
fford
able
ho
usin
g ef
fort
s ad
dres
s bo
th
sing
le-fa
mily
an
d m
ultif
amily
hou
sing
nee
ds.
(e.g
., gr
ant
prog
ram
s or
lo
ng-t
erm
forg
ivab
le lo
ans)
.
HRA
X
N
A
• In
clus
iona
ry z
onin
g. E
xplo
re f
easi
bilit
y of
inc
lusi
onar
y zo
ning
or
dina
nces
. (S
ee
2002
M
inne
sota
Ho
usin
g Fi
nanc
e Ag
ency
rep
ort
whi
ch in
clud
es c
ase
stud
y of
the
“C
love
r Ri
dge”
dev
elop
men
t in
Chas
ka, M
N.)
City
X
NA
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 9
0
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
•
Othe
r. R
evie
w F
anni
e M
ae’s
web
site
reg
ardi
ng t
ools
an
d re
port
s on
af
ford
able
ho
usin
g st
rate
gies
(i.
e.,
2005
Hou
sing
Sol
utio
ns r
epor
t).
HRA
X
N
A
3C.4
: R
evie
w
exis
ting
or
dina
nces
. M
ake
sure
th
at
perm
ittin
g an
d si
te p
lan
revi
ew c
an b
e do
ne i
n a
timel
y fa
shio
n to
mee
t le
ndin
g re
quire
men
ts.
(See
Min
neso
ta
Hous
ing
Fina
nce
Agen
cy’s
M
odel
Zo
ning
Te
chni
cal
Advis
ory
Grou
p re
port
, 200
3.)
Cit
y
X
N
A
St
rate
gy 3
D:
C
reat
e en
trep
rene
uria
l an
d in
nova
tive
st
art-
up o
ppor
tuni
ties
N
EC
X
$5,0
00 p
lus
up to
$2
60,0
00 in
priv
ate
spon
sors
hips
3D
.1:
Form
vi
rtua
l in
cuba
tor.
Id
entif
y w
ays
to
acco
mpl
ish
the
follo
win
g (w
ithou
t a
phys
ical
bui
ldin
g):
R
educ
e co
st o
f do
ing
busi
ness
dur
ing
a ph
ase
in
whi
ch e
xpen
ses
exce
ed r
even
ues
(e.g
., re
duce
d le
ase
spac
e an
d ad
min
istr
ativ
e co
sts,
as
wel
l as
sha
red
equi
pmen
t (o
ffice
and
, pot
entia
lly, m
achi
nery
)
Cons
olid
atin
g bu
sine
ss
supp
ort
activ
ities
in
clud
ing
coun
selin
g an
d te
chni
cal a
ssis
tanc
e
Cr
eatin
g sy
nerg
y w
ith
rela
ted
busi
ness
es
thro
ugh
shar
ed t
echn
olog
y, m
arke
ting
capa
city
, an
d sh
ared
ta
lent
poo
l
NEC
X
N
A
3D
.2:
Expa
nd
use
of
the
capi
tal
inve
stm
ent
fund
. Ex
ampl
es
incl
ude
writ
e-do
wns
, cr
eativ
e le
asin
g fo
r ex
istin
g of
fice
and
indu
stria
l sp
ace.
Beg
in b
y de
sign
atin
g ce
rtai
n bu
ildin
gs
(esp
ecia
lly
in
the
dow
ntow
n)
as
tech
nolo
gy s
ervi
ce-o
rient
ed s
tart
-up
cent
ers.
NEC
X
N
A
3D
.3:
En
gage
hi
gher
ed
ucat
ion
in
this
st
rate
gy.
Plac
e em
phas
is
on
linki
ng
clas
sroo
m
expe
rienc
e to
ex
istin
g in
dust
ry
need
s.
St.
Ola
f’s
Fins
tad
Offi
ce
for
Entr
epre
neur
ial S
tudi
es s
houl
d se
rve
as a
res
ourc
e.
NEC
/Col
lege
s
X
X
NA
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y 9
1
IMPL
EMEN
TATI
ON
MA
TRIX
Lege
nd:
EDA
= N
orth
field
Eco
nom
ic D
evel
opm
ent
Auth
ority
; City
= C
ounc
il, B
oard
s, C
omm
issi
ons,
and
sta
ff; H
RA
= N
orth
field
Hou
sing
& R
edev
elop
men
t Au
thor
ity; C
olle
ges
= S
t. O
laf a
nd C
arle
ton
Colle
ges:
NCC
= N
orth
field
Cha
mbe
r of
Com
mer
ce; N
DD
C= N
orth
field
Dow
ntow
n D
evel
opm
ent
Corp
orat
ion;
N
EC =
Nor
thfie
ld E
nter
pris
e Ce
nter
Tim
efra
me
A
ctio
ns
Lead
O
rgan
izat
ion
Nex
t 6
m
onth
s 6
to 1
2 m
onth
s 1
to 2
ye
ars
2 to
5
year
s O
ngoi
ng
Add
itio
nal
Bud
get
3D
.4:
C
reat
e an
in
nova
tion
an
d en
trep
rene
ursh
ip
task
for
ce.
Char
ge t
ask
forc
e w
ith s
peci
fic t
asks
, e.
g.,
inve
ntor
ying
sm
all
busi
ness
an
d en
trep
rene
uria
l pr
ogra
ms,
wor
king
with
col
lege
s to
ana
lyze
sm
all b
usin
ess
oppo
rtun
ities
, exp
lorin
g re
al e
stat
e op
tions
(abo
ve).
NEC
X
N
A
3D
.5
Leve
rage
sta
te a
nd f
eder
al f
undi
ng.
Wor
k w
ith
loca
l in
dust
ry
grou
ps
to
iden
tify
issu
es
and
pote
ntia
l fu
ndin
g (e
.g.,
SBIR
aw
ards
and
oth
ers,
incl
udin
g se
arch
of
Cata
log
of F
eder
al D
omes
tic A
ssis
tanc
e).
EDA
& N
EC
X
NA
3D
.6:
Hos
t de
sign
co
mpe
titi
ons
unde
rwri
tten
by
lo
cal
com
pani
es.
Mee
t w
ith
maj
or
empl
oyer
s an
d co
llege
s to
cre
ate
a fo
rmal
des
ign
com
petit
ion.
N
EC
X
$5
,00
0 f
or p
ublic
ity
and
inci
dent
als
$10,
000
awar
d (P
riva
tely
fund
ed)
3D
.7:
Pr
ovid
e st
ipen
ds t
o pr
omis
ing
engi
neer
s an
d st
uden
ts i
n th
e re
gion
. St
ipen
ds s
houl
d be
fun
ded
by
exis
ting
corp
orat
ions
and
/or
the
colle
ges
and
linke
d to
w
ork
carr
ied
out
in t
he r
egio
n.
NEC
, ED
A,
&
Col
lege
s
X
$250
,000
(A
ssum
es $
50,0
00
stip
end
awar
ded
to 5
in
divi
dual
s)
St
rate
gy 3
E: T
ake
step
s to
int
egra
te c
ity’
s gr
owin
g H
ispa
nic/
Lati
no p
opul
atio
n.
Cit
y
X
N
A
3E.1
: In
crea
se u
nder
stan
ding
of
the
His
pani
c/La
tino
po
pula
tion
. W
ork
with
co
mm
unity
de
velo
pmen
t or
gani
zatio
ns
to
docu
men
t N
orth
field
’s
His
pani
c/La
tino
popu
latio
n an
d id
entif
y sp
ecifi
c ne
eds.
Cit
y
X
N
A
3E
.2:
Add
ress
sys
tem
ic is
sues
mos
t cl
osel
y ti
ed t
o ec
onom
ic d
evel
opm
ent.
Em
phas
is s
houl
d be
giv
en t
o fa
cilit
atin
g sm
all b
usin
ess
oppo
rtun
ities
. ED
A
X
NA
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y A
-1
APP
END
IX A
: A
DD
ITIO
NA
L PR
OPE
RTY
TA
X A
NA
LYSI
S
Div
ersi
ficat
ion
of t
he t
ax b
ase
is a
lso
a co
ncer
n fo
r N
orth
field
. R
isin
g pr
oper
ty v
alue
s ha
ve l
ed t
o a
cry
for
tax
relie
f fr
om h
omeo
wne
rs a
nd
conc
erns
abo
ut o
ver-
relia
nce
on r
esid
entia
l pr
oper
ty t
ax.
Acco
rdin
g to
th
e ci
ty’s
Com
preh
ensi
ve A
nnua
l Fi
nanc
ial
Repo
rt (
for
the
year
end
ed
Dece
mbe
r 31
, 20
04) ,
gene
ral
prop
erty
tax
es c
ompr
ised
one
-thi
rd o
f ge
nera
l fun
d re
venu
es in
200
4. D
ata
on c
ity r
even
ues
com
pile
d by
the
St
ate
Audi
tor’s
Offi
ce s
ugge
sts
this
figu
re is
onl
y sl
ight
ly a
bove
ave
rage
. O
f th
e 84
9 ci
ties
for
whi
ch d
ata
wer
e av
aila
ble,
pro
pert
y ta
x re
venu
es
aver
aged
29%
of t
otal
rev
enue
s in
200
4.
The
othe
r m
ajor
cat
egor
y of
rev
enue
s fo
r N
orth
field
was
int
ergo
vern
men
tal
reve
nues
(e.
g.,
loca
l gov
ernm
ent
aid,
hig
hway
mai
nten
ance
aid
, fir
e re
lief a
id a
nd p
olic
e ai
d; a
s w
ell a
s fe
dera
l an
d co
unty
gra
nts)
, whi
ch a
ccou
nted
for
40%
of t
otal
gen
eral
fund
rev
enue
s in
200
4. C
harg
es
for
serv
ices
(12
%)
and
licen
ses
and
perm
ittin
g fe
es (
8 %
) ac
coun
ted
for
the
bulk
of
the
rem
aind
er.
Min
neso
ta’s
ce
ntra
lized
ap
proa
ch
to
gove
rnm
ent
finan
cing
co
mpl
icat
es
tax
anal
yses
at
the
loca
l le
vel.
A re
view
of
tax
capa
city
(se
e bo
x) d
ata
prep
ared
by
the
Leag
ue
of
Min
neso
ta
Citie
s sh
eds
som
e lig
ht o
n th
e qu
estio
n of
Nor
thfie
ld’s
rel
ianc
e on
res
iden
tial p
rope
rty
tax.
Fig
ures
on
tota
l ta
x ca
paci
ty
(the
ag
greg
atio
n of
al
l ta
x ca
paci
ties
in
a ju
risdi
ctio
n)
from
th
e Le
ague
’s A
ugus
t 20
05 r
epor
t re
veal
tha
t th
e co
mpo
sitio
n of
Nor
thfie
ld’s
tax
cap
acity
is
mor
e re
liant
on
resi
dent
ial p
rope
rty
taxe
s th
an o
ther
sim
ilarly
situ
ated
citi
es.
With
in
Nor
thfie
ld’s
ci
ty
clus
ter
(see
bo
x,
next
pa
ge) ,
the
aver
age
perc
ent
of t
ax c
apac
ity
defin
itio
n: T
AX C
APAC
ITY
The
mar
ket
valu
e of
a g
iven
tax
able
par
cel
mul
tiplie
d by
its
prop
erty
cla
ss r
ate
parc
el m
arke
t va
lue
x cl
ass
rate
=
parc
el t
ax
capa
city
Exam
ple:
A $
75,0
00 h
ome
clas
sifie
d as
a
resi
dent
ial h
omes
tead
has
a c
lass
rat
e of
1.0
pe
rcen
t, a
nd t
here
fore
has
a t
ax c
apac
ity o
f $7
5,00
0 x
.01
or $
750.
Leag
ue o
f Min
neso
ta C
ities
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y A
-2
APP
END
IX A
: A
DD
ITIO
NA
L PR
OPE
RTY
TA
X A
NA
LYSI
S
repr
esen
ted
by c
omm
erci
al o
r in
dust
rial p
rope
rty
is 3
0.77
%, w
ith r
esid
entia
l (bo
th h
omes
tead
an
d no
n-ho
mes
tead
) ac
coun
ting
for
62.4
9%.
For
Nor
thfie
ld,
thes
e fig
ures
are
22.
68%
and
75
.14%
, re
spec
tivel
y. N
orth
field
’s t
ax c
apac
ity i
s le
ss r
elia
nt o
n re
side
ntia
l pr
oper
ty t
han
som
e of
its
nei
ghbo
rs (
Lake
ville
, Fa
rmin
gton
), bu
t m
ore
depe
nden
t th
an o
ther
s (D
unda
s,
Ow
aton
na).
To b
ette
r un
ders
tand
the
tax
bur
den
on h
omeo
wne
rs w
e tu
rned
to
the
Leag
ue o
f M
inne
sota
Ci
ties’
pro
pert
y ta
x ca
lcul
ator
. U
sing
thi
s to
ol,
we
com
pile
d th
e es
timat
ed t
ax b
urde
n fo
r a
hypo
thet
ical
$20
0,00
0 ho
mes
tead
in s
elec
ted
citie
s in
199
7 an
d 20
05 (s
ee t
able
, nex
t pa
ge).
Due
to
chan
ges
in t
he p
rope
rty
tax
law
, re
side
nts
in e
ach
city
exp
erie
nced
red
uctio
ns in
the
ir
tota
l pr
oper
ty t
ax b
ills.
How
ever
, ch
ange
s in
the
city
por
tion
of t
he t
ax b
ill v
arie
d w
idel
y be
twee
n 19
97 a
nd 2
005
in t
he c
ities
ana
lyze
d.
Nor
thfie
ld h
omeo
wne
rs e
xper
ienc
ed a
red
uctio
n in
the
pro
pert
y ta
xes
paid
to
the
city
in
real
te
rms,
with
the
city
tax
on
a $2
00,0
00 h
omes
tead
fal
ling
from
$98
3 in
199
7 to
$71
5 in
Tota
l Tax
Cap
acit
y fo
r Se
lect
ed C
itie
s, 2
00
5Ta
x C
apac
ity
Com
posi
tion
(%
)
Cit
y To
tal T
ax C
apac
ity
Hom
este
ad
Non
-Hst
d R
esid
enti
al
Farm
C
omm
erci
al/
Indu
stri
al
Oth
er
Appl
e Va
lley
$47,
109,
350
73.5
1%
8.05
%
0.18
%
16.0
9%
2.17
%
Dun
das
$889
,470
49
.14%
3.
31%
1.
93%
43
.38%
2.
23%
Fa
ribau
lt $1
2,30
9,69
9 65
.23%
10
.37%
0.
47%
20
.49%
3.
45%
Fa
rmin
gton
$1
3,66
4,56
4 81
.20%
7.
44%
0.
75%
7.
42%
3.
19%
La
kevi
lle
$48,
222,
710
73.6
7%
6.39
%
1.06
%
16.3
8%
2.50
%
Man
kato
$2
4,69
5,70
1 37
.00%
13
.62%
0.
17%
44
.69%
4.
52%
N
ew U
lm
$7,0
94,3
26
62.3
0%
6.57
%
0.19
%
30.5
1%
0.43
%
Nor
thfie
ld
$11,
615,
943
64
.81%
10.3
3%0.
24%
22.6
8%1.
95%
O
wat
onna
$1
5,35
3,69
4 61
.89%
8.
52%
0.
38%
28
.09%
1.
11%
R
ed W
ing
$19,
448,
593
35.1
4%
5.89
%
0.72
%
18.9
3%
39.3
3%
GM
N R
egio
nal
Cent
ers
Tota
l $2
15,9
21,8
64
52.0
3%
10.4
6%
0.43
%
30.7
7%
6.31
%
All
MN
Cit
ies
$3
,639
,301
,148
57
.76%
11.1
9%0.
54%
26.7
4%3.
76%
So
urce
: Lea
gue
of M
inne
sota
Citi
es
“Clu
ster
ing
Min
neso
ta’s
Citie
s”
The
Leag
ue o
f M
inne
sota
Citi
es d
ivid
es c
ities
into
“r
elat
ivel
y ho
mog
eneo
us
grou
ps
base
d on
fo
ur
char
acte
ristic
s:
popu
latio
n in
20
00,
popu
latio
n ch
ange
199
0 to
200
0, m
edia
n ho
useh
old
inco
me
in 1
999,
and
com
mer
cial
/indu
stria
l ta
x ba
se p
er
capi
ta
in
2002
.” U
nder
th
is
met
hodo
logy
, N
orth
field
is
pa
rt
of
the
“Gre
ater
M
inne
sota
(G
MN
) R
egio
nal C
ente
rs” c
lust
er.
Addi
tiona
l in
form
atio
n re
gard
ing
the
met
hodo
logy
is
ava
ilabl
e in
Clu
ster
ing
Min
neso
ta’s
Citi
es:
15
City
Clu
ster
Met
hodo
logy
on
the
Leag
ue’s
web
site
at
ww
w.lm
nc.o
rg.
Leag
ue o
f Min
neso
ta C
ities
com
pre
hensiv
e e
conom
ic d
evelo
pm
ent
pla
n:
N
OR
THFI
ELD
ECO
NO
MIC
DEV
ELO
PMEN
T AU
THO
RIT
Y A
-3
APP
END
IX A
: A
DD
ITIO
NA
L PR
OPE
RTY
TA
X A
NA
LYSI
S
2005
, in
clud
ing
the
mar
ket
valu
e ho
mes
tead
cre
dit
(MVH
C) e
nact
ed in
200
2. In
con
tras
t, t
he
loca
l sh
are
of p
rope
rty
tax
on a
$20
0,00
0 ho
mes
tead
in
Dun
das
rose
by
$440
dur
ing
the
perio
d. T
he s
hare
tha
t ci
ty t
axes
rep
rese
nt o
f the
tot
al t
ax b
ill in
crea
sed
for
all o
f the
citi
es.
Esti
mat
ed T
ax B
urde
n fo
r $
20
0,0
00
Res
iden
tial
Hom
este
ad in
Sel
ecte
d C
itie
s (R
anke
d by
City
Tax
as
Shar
e of
Tot
al T
ax in
200
5)
Tota
l Tax
C
ity
Tax
Cit
y Ta
x as
Sha
re o
f To
tal T
ax
Cit
y
Popu
lati
on
(as
of 2
000
Cens
us)
1997
20
05
2005
(w
ith M
VHC
tax
cred
it)
Cha
nge
1997
–200
5 (w
ith M
VHC
tax
cred
it)
1997
20
05
2005
(w
ith M
VHC
tax
cred
it)
Cha
nge
1997
–200
5 (w
ith M
VHC
tax
cred
it)
1997
2005
(w
ith M
VHC
tax
cred
it)D
unda
s 54
7 $4
,181
$3
,130
$2
,938
-$
1,24
3$9
73$1
,516
$1,4
13
$440
23
.3%
48
.1%
New
Ulm
13
,594
$4
,304
$2
,895
$2
,703
-$
1,60
1$1
,105
$1,2
66$1
,175
$7
0 25
.7%
43
.5%
Red
Win
g 16
,116
$3
,687
$2
,950
$2
,757
-$
930
$939
$1,1
67$1
,083
$1
44
25.5
%
39.3
%Fa
rmin
gton
12
,365
$4
,229
$2
,341
$2
,148
-$
2,08
1$1
,145
$875
$800
-$
345
27.1
%
37.2
%M
anka
to
32,4
27
$3,9
37
$2,0
60
$1,8
68
-$2,
069
$895
$750
$673
-$
222
22.7
%
36.0
%Ap
ple
Valle
y 45
,527
$4
,052
$2
,197
$2
,005
-$
2,04
7$9
89$7
74$7
00
-$28
9 24
.4%
34
.9%
Nor
thfie
ld
17,1
47
$4,1
09
$2,3
76$2
,183
-$1,
926
$983
$785
$715
-$26
823
.9%
32.8
%Fa
ribau
lt 20
,818
$4
,641
$1
,787
$1
,594
-$
3,04
7$8
79$5
48$4
88
-$39
1 18
.9%
30
.6%
Ow
aton
na
22,4
34
$4,1
36
$2,6
91
$2,4
99
-$1,
637
$727
$826
$758
$3
1 17
.6%
30
.3%
Lake
ville
43
,128
$3
,702
$2
,127
$1
,935
-$
1,76
7$6
33$6
39$5
72
-$61
17
.1%
29
.6%
Sour
ces:
Lea
gue
of M
inne
sota
Citi
es, s
hade
d ar
eas
calc
ulat
ed b
y TI
P St
rate
gies
, Inc
. N
ote:
Beg
inni
ng in
200
2, t
he e
duca
tion
hom
este
ad c
redi
t w
as r
epla
ced
with
the
mar
ket
valu
e ho
mes
tead
cre
dit
(MVH
C).
The
2005
tot
al t
ax b
urde
n re
flect
s $1
92
redu
ctio
n fo
r th
e M
VHC.
With
in th
is to
tal,
the
redu
ctio
n in
the
city
por
tion
of t
he ta
x bi
ll ra
nged
from
a lo
w o
f $60
(Far
ibau
lt) to
a h
igh
of $
103
(Dun
das)
.