winterfest 2013-2014 sponsorship

Adventure Landing’s WinterFEST 2013-2014November 22, 2013 through January 12, 2014

WinterFEST, Jacksonville and St. Augustine’s Only Snow Village & Winter Festival

Jacksonville’s First Winter Holiday Festival!

November 22, 2013 – January 12, 2014

Since our first WinterFest in 2011 one didn’t need to leave Jacksonville to enjoy a true winter experience…Adventure Landing TRANSFORMED our massive Shipwreck Island Water Park into a frosty Alpine snow village complete with ice skating, ice slides and snow. We zipped up the parkas and transported guests to a charming Alpine event that gave the whole community of Northeast Florida and visitors alike, a taste of winter…with real ice…at the Beach!

Unique Selling Points for Shipwreck IslandAdventure Landing’s Shipwreck Island Waterpark is the premier waterpark on the First Coast. The park is equipped with several waterslides, a wave pool and even a lazy river. From the 22nd of November, 2013 to the 12th of January, 2014, the park will transform into an Alpine snow village, complete with nightly snow falls, a 130-foot long ice slide dubbed the “Alpine Racer,” an ice skating rink, carnival games and seasonal craft areas such as sugar cookie decorating. Sponsorships are available to have unique advertising opportunities throughout the village such as storefront window displays in Blizzard Bluff Village.

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Unique Selling Points


Attractions WinterFEST – 2013 includes the following attractions• Ice Skating Rink (real ice), Music • Alpine Racer Ice Slide (real ice) – 130 foot-long ice slide• Tons of Christmas Lights• Alpine Snow Village with Nightly Snowfalls• Visits and Pictures with Santa• Crystal Creek Lodge for Winter Eats and Drinks• S’more Roasting • Santa’s Mailbox Letter• Christmas Cookie Decorating • Ornament Making and Decorating• Carnival Reindeer Games • Mistletoe Marketplace – Including Winter Wear & Teddy Bear

Factory • Bounce House• Special Event Nights• Weekend Caroling


Attendance Figures for 2012/ (Anticipated) 2013-2014WinterFEST Visitor Information 2012 2013• Total Days Open to Public 58 days 52 days• Total attendance at WinterFEST over 33,000 over 42,000 ice skaters &

sliders

• Total Cookies and Ornaments Decorated over 10,500 people 14,500 people


Media Exposure/ PR Opening Weekend (Friday/Saturday 2011)

Television News Hits (every news station in Jacksonville)

Total Story Count: 27Total Audience Estimate:661,208Total Ad Value: $9,775 Total Calculation Ad Value: $13,677Total Calc Publicity Value: $41,030Total Value for TV$64,482


Media Exposure/ PR Opening Weekend (Friday/Saturday)

Television News Hits (every news station in Jacksonville)


Media Exposure/ PR Total (Through days)

Television News Hits (every news station in First Coast Area including Jacksonville, The Beaches and St. Augustine)

Total Story Count:Over 1,300 stories throughout the 50+ days of the event. This includes online write ups, blogs, etc.

Total Audience Estimate:Approximately 800,000

Total Website visitors:289, 412 visits

Total Story Tone:100% positive PR, no negative or even neutral stories occurred throughout the event

November 22, 2013 – January 12, 2014Media Exposure/ PR - Website

www.jaxwinterfest.com/ 289,412 visits

- Social Media (in conjunction with sponsors) Facebook (tags from Visit Jax CVB, local business, sponsors)

TwitterYouTube

- Print Media Rack Cards

Mint Magazine – full page November/DecemberMoney Pages (cover /Full Page), ( 2nd cover, Nassau Cty & Kingsbay)Smart Spending (cover, St. Augustine)Jax4Kids (cover)Mayport Mirror, Jax Air News, Kingsbay PeriscopeIn park posters, flyers, banners, 10,000 guide maps, Holiday Cards

(flyers also distr. Through FOP and Visit Jax)80,000 rack cards distributed and Visit Jacksonville Rack Cards (CVB)

- Electronic Media Channel 4, WJXT & WEJZ Over 3,900 electronic media hits via local news coverage, YouTube videos, ad impressions and radio spotsEmail Blasts to distribution list of 39,000

Total Media Coverage: Approximately 3,265 media hits

http://www.jaxwinterfest.com/


WinterFEST Sponsors of 2013• Adventure Landing• Visit Jacksonville• Mint Magazine• Money Pages• Cataloochee Ski Area – Maggie Valley, NC• Rockaway Garden Center• Duval Paint• Brumos• Tom Bush BMW• Sunrise Surf Shop• Gergory Paul’s• In the Garden @ Casa Bella Village• Tacolu • Smart Spending• Bruster’s Real Ice Cream• Advantage Signs• Sydney Cardels• 33 Star• JOI• Beach Marine

Integrated Marketing

2013 INDIVIDUAL SPONSORSHIP PACKAGES

BENEFITS for Title Sponsor• Presenting Rights of WinterFEST• Billboard Advertising throughout the City • Company full-color logo prominently displayed on ice on center of rink using a Gobo and Leko Lighting• Name inclusion and logo in multi-media and multi-market advertising campaign and collateral• Onsite promotional signage• Websites (Adventure Landing Site and WinterFEST site)• Name and logo inclusion on rack cards distributed to area hotels• Radio campaign• Direct Mail Campaign (MINT & Money Pages Magazines – 1.6 million impressions, 500,000 households)• Facebook, Twitter and Instagram Campaign (over 22,000 followers daily)• Multiple email blast inclusions to 50,000+ opt-in subscribers• 200 Admission Tickets – great for corporate gifts ($2000 Value)• Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free skating session for up to 300 guests

for a company party (does not include food, but catering is available) – must be scheduled in advance ($3500 Value)• Logo on WinterFEST Onsite Guide/Map

INVESTMENT $20,000

See your name on Ice…Title Sponsorship

Silver Sponsorship

BENEFITS• Two panels of advertising space around the ice skating rink ($1000 value)• Name inclusion in multi-media and multi-market advertising campaign and collateral• Onsite promotional signage• Website (over 48,000 visitors on Adventure Landing Site)• Social Media Campaign (22k plus fans on Facebook, we are also on Instagram and Twitter)• Name and logo inclusion on rack cards distributed to area hotels• Radio campaign• Print Mail Campaign (MINT & Money Pages Magazines – 1.6 million impressions)• Multiple email blast inclusions to 50,000+ opt-in subscribers• Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free skating session for up to 100 guests

for a company party (does not include food, but catering is available) – must be scheduled in advance ($1500 Value)• Medium ad space in WinterFEST Onsite Guide• First choice for WinterFEST 2014 Silver Sponsorship initiatives

INVESTMENT $5,000

Limited to 2 Companies

Ice Slide Sponsorship

BENEFITS• Large banner displayed on side of Ice Slide featuring sponsor logo ($1,500 value)• Name inclusion in multi-media and multi-market advertising campaign and collateral• Onsite promotional signage• Websites (over 48,000 visitors)• Social Media (Facebook – over 22,000 fans/ Twitter/Instagram• Name and logo inclusion on rack cards distributed to area hotels• Radio campaign• Print Mail Campaign (MINT & Money Pages Magazines – 1.6 million impressions• Multiple email blast inclusions to 50,000+ opt-in subscribers• 25 Admission Tickets • 50 (3-Slide) Ice Slide Admission tickets • Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free skating

session for up to 100 guests for a company party (does not include food, but catering is available) – must be scheduled in advance ($1500 Value)

• Medium ad space in WinterFEST Onsite Guide• First choice for WinterFEST 2014 Ice Slide Sponsorship

INVESTMENT $7,500

Limited to 1 Company

Holo-Specs Light Glasses with Redeemable Coupons

BENEFITS• 10,000 Holo-Specs Glasses ordered for Christmas Light Show • These specs instantly transform Christmas lights or any point of light into magical

messages. People of all ages have witnessed this mysterious phenomenon. With 6 festive designs.

• Specs come with one or two perforated coupons/ or just company information • Your company name listed on the WinterFEST website (www.jaxwinterfest.com) –

this website is linked directly to the Adventure Landing website which typically receives up to 48,000 visitors 20 Ice Skating Admission & Skate Rental Tickets – Perfect for employee gifts or group outings!

• 20 Ice Slide Admission Tickets • Business name listed in WinterFEST Visitor’s Onsite Guide • Social Media Campaign (Facebook – over 22,000 fans)

INVESTMENT $2,500

Make your sponsorship last after they leave the park!

Warm Up Their Hearts!


“Own a Weekend”Sponsorships

Your company can set up a display booth and sample and/or showcase your products and services to a large captive audience during any Friday afternoon – Sunday evening.

Receive sponsor recognition on Front Entrance Marquee

Weekend sponsors also receive 20 complimentary Ice Skating Admission Tickets which make great gifts! ($200 Value)

Limited to one sponsor per weekend. First come, first serve!

INVESTMENT $2,000

Limited to Available Weekends

AVAILABLE OPPORTUNITIES- Opening Weekend- Thanksgiving Weekend- 3 December Pre-Christmas Weekends- Christmas Weekend- New Year’s Eve Weekend

Wristband Sponsorship

1-Inch Ticket Stub Wristbands are made of durable material. These ticket stub wristbands have a detachable ticket stub. The detachable stubs are often used for redemption coupons.

Wristbands will be worn by all ice skating participants.

BENEFITS• Logo and message on a minimum of 25,000

wristbands and opportunity to include special offer on ticket stub.

• In addition: 1 rink wall sign)• In addition: 20 Ice Skating Admission Tickets

INVESTMENT $2,500

Make your sponsorship last after they leave the park!


Storefront Window Sponsorship

1-Inch Ticket Stub Wristbands are made of durable material. These ticket stub wristbands have a detachable ticket stub. The detachable stubs are often used for redemption coupons.

Wristbands will be worn by all ice skating participants.

BENEFITS• Over 35,000 visitors passing by storefront windows• Nightly snowfalls in the village to attract crowds• Across from Santa’s Workshop with Kodak moments• Post of your window on Facebook and Instagram • 22k followers on FB)• In addition: 1 rink wall sign In addition: 10 Ice Skating

Admission TicketsINVESTMENT $1,000.00

Have a 2nd Storefront at the beach courtesy of WinterFESTWhere 35,000 people pass by your Storefront nestled in an Alpine Snow Village!

Your business can have a 2nd Storefront!


Rink Wall Dasherboard

Sponsorships

(panels around the rink)

BENEFITS• 6 ½ Weeks of exposure to an estimated 35,000 potential visitors• Logo prominently displayed around rink on 4’ x 2.5’ durable, vinyl, adhesive banner• Your company name listed on the WinterFEST website (www.jaxwinterfest.com) –

this website is linked directly to the Adventure Landing website which typically receives up to 48,000 visitors 10 Ice Skating Admission Tickets – Great for holiday gifts! ($100 Value)

• Business name listed in WinterFEST Onsite Guide• First choice for a space on the Rink Wall in 2013

INVESTMENT $500

Your logo will be displayed along the 3-foot tall wall that surrounds WinterFEST

Make Them Look!


Natalie Dunlap 904.246.4386 x 205

[email protected]

Customized Sponsorship Packages are available upon request.For more information on Sponsorship Packages, contact:

Chelsea Davies904.246.4386 x 221

[email protected]