what is worth sharing on twitter and linkedin
DESCRIPTION
The right content with the right timing will give you different results depending on which platform and which audience you' re talking to. try give different messages in B2B and B2CTRANSCRIPT
WHAT’ S WORTH SHARING IN SOCIAL MEDIA
MARIO CORALLO
16-25 Words should be the Max Length for your status updates
21-25 Words should be the Max Length for your status updates
11-25 Words should be the Max Length for your status updates
1-5 Words should be the Max Length for your status updates
B2B B2C
YOUR MESSAGE IDEAL LENGHT
0
5
10
15
20
25
LINKEDIN TWITTER B2B B2C
B2B B2C YOUR MESSAGE MAX LENGHT
Asking questions will result in 25% less clicks
Asking questions will result in 45% less clicks
Asking questions will result in 39% less clicks
Asking questions will result in 52% less clicks
B2B B2C
DON’ T ASK THEM A QUESTION
-‐60
-‐50
-‐40
-‐30
-‐20
-‐10
0 LINKEDIN TWITTER
B2B B2C
B2B B2C NO QUESTIONS AT ALL
Using a # will produce 56% more clicks
Using a # will produce 20% less clicks
Using a # will produce 193% more clicks
Using a # will produce 82% less clicks
B2B B2C
# COULD BE HEAVEN OR HELL
-‐100
-‐50
0
50
100
150
200
LINKEDIN TWITTER
B2B B2C
B2B B2C # COULD GIVE YOU DIFFERENT RESULTS DEPENDING ON AUDIENCE
Using a number won’ t change your click trough
Using a number won’ t change your click trough
Using a number will increase by 50% your click trough
Using a number will increase by 3,5% your click trough
B2B B2C
NUMBERS SEEMS QUITE A GOOD IDEA
0
5
10
15
20
25
30
35
40
45
50
LINKEDIN TWITTER B2B B2C
B2B B2C NUMBERS ARE NEUTRAL FOR LINKEDIN BUT THEY COUNT ON TWITTER
Try sharing from 9 to 11 AM Try Sharing fom 12 to 1 PM
Try sharing from 10 to 11 AM
Try sharing from 12 to 2 PM
AM PM
TIMING IS ALWAYS THE MAIN DRIVER
Try sharing from 9 to 11 AM Try Sharing From 12 to 1 PM
Try sharing from 10 to 11 AM
Try sharing from 12 to 2 PM
AM PM
TIMING IS ALWAYS THE MAIN DRIVER
THANK YOU BE TRUE AND KEEP ON SOCIALIZING
MARIO CORALLO SOCIAL MEDIA MANAGER HEAD OF SOCIAL MEDIA BUSINESS UNIT DMC S.R.L. GRUPPO FULLSIX - WWW.FULLSIX.IT HTTP://WWW.FACEBOOK.COM/FULLSIX.IT
SOURCES: HTTP://WWW.COMPENDIUM.COM/
TWITTER ILLUSTRATION BY EDWARDS MCGOWAN HTTP://WWW.EDWARDMCGOWAN.COM/
THIS CONTENT IS INTENDED FOR EDUCATIONAL POURPOSE ONLY