twitter + linkedin agency training
Post on 15-Apr-2017
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Branding Yourself + MMI Agency as Thought Leaders using Social MediaNovember 2015
We want to empower YOU to become social media advocates for MMI Agency.
We want to leverage content in combination with your expertise and
MMI Agencys existing resources to brand MMIers as thought leaders.
why it matters.
Advocacy creates Brand awareness Demand for our services Recruitment opportunities
How many of you have Googled a client or contact after a business meeting?
We want to be discovered.
And own search in social networks for MMI.
Reinforce brand reputation for innovative offerings, client-first solutions, and top-tier talent
Build positive awareness and eventually, relationships, among potential clients.
Leverage continuous engagement to uncover relevant industry insights and opportunities for clients
For MMI Agency:
Identify your personal differentiators, and document them for long-term career success
Improve your job performance by immersing yourself in industry news, events, and updates
Build mutually-beneficial relationships with key contacts, including fellow thought leaders
It's a platform wherein users share their thoughts, news, information and jokes in 140 characters of text or less. Twitter makes global communication cheap and measurable. Profiles are (usually) public anyone in the world can see what you write, unless you elect to make your profile private. Users "follow" each other in order to keep tabs on and converse with specific people.
terms to know.
Terms to know.
Tweet: A 140-character message.
Retweet (RT): Re-sharing or giving credit to someone else's tweet.
Feed: The stream of tweets you see on your homepage. It's comprised of updates from users you follow.
Handle: Your username.
Terms to know.
Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable). Users are notified when @mentioned. It's a way to conduct discussions with other users in a public realm.
Direct Message (DM): A private, 140-character message between two people. You can decide whether to accept a Direct Message from any Twitter user, or only from users you are following. You may only DM a user who follows you.
Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time even from people you don't follow.
The entire Twitter Glossary: https://support.twitter.com/articles/166337
Optimize Engage Promote
Sign up. In order to engage, you must first introduce yourself. You will create a handle that is essentially your address or calling card on Twitter. This is how people will interact with you and include you in conversations.
Optimize your profile. Your profile picture, header and bio should reflect who you are. You should use your actual picture and real name. Include keywords!
extra points: Add @mmiagency to your bio.
Customize your profile.
Find Your Tweeps.
Places to look: find friends friends lists twitter suggestions
MMI intranet: http://
RT and reply to industry thought leaders Get involved in timely and relevant conversations Keep your voice consistent
Retweet: Two options
Active versus Passive.
Schedule content in advance: Hootsuite! Add handle to email signatures, business
cards, and company bios Cross promote on social media profile
and posts Search for relevant hashtags and engage
in conversation Set up notifications for people you want
to continually engage with Like and comment on your connections
Multiply Your Reach
LinkedIn is a huge database of professionals. It is the place to find other and be found by potential clients, colleagues and more. You can engage with other users, acquire and share expertise, and position yourself as a thought leader in the industry.
Optimize Engage Promote
Create a vanity URL Find an engaging background Ensure your profile is public Add links with custom anchor text Consider including contact info
Start with Quick Wins
Write a strategic headline & summary Incorporate keywords Showcase work and involvement Use symbols and bullets Focus on what you can do for others
Surpass All Star Status
Industry and location
Two previous positions
Demonstrate credibility by securing powerful recommendations
List relevant skills, and enhance search ability through endorsements
Understand the difference between the two.
Tip: Reorder Skills so most pertinent skills are at the top
Leverage Your Network
Follow industry thought leaders Learn what is timely and relevant Develop your unique viewpoint Share it with key audiences
Find Your Niche
Curate third-party content Share MMI content Post professional updates Provide value Write long-form LinkedIn posts
Vet and streamline existing groups Find relevant and active groups Respond strategically to questions Start and participate in discussions Commit to ongoing engagement Coordinate with group managers Promote your favorite groups Create your own sub groups
Grow your reach with long-form posts
Hone in on specific topics Explore top posts to look for
inspiration Re-publish content from print
sources Stand out with an interesting title
and image Tip: How-to posts and listicles
tend to perform well
Extra credit! Profile sections Projects Publications Slideshare presentations Tip: Reorder sections so most
pertinent info is on top
(Give and Get) Recommendations
Make your ask personable. Be the first to send a
recommendation. Keep confidentiality in mind.
Formula for a great recommendation: 1. Start with a knockout line 2. Describe your relationship 3. Share a standout trait 4. Add a touch of personality 5. End with your solid recommendation
Add to email signatures, business cards, and company bios
Cross promote on social media profile and posts
Search for relevant opportunities to share content with groups
Earmark specific people for delivery (directly or with targeting)
Like and comment on your connections posts
Multiply Your Reach
Advocacy for MMI.
Follow MMI Agency Watch for emails from marketing,
share content! Doing something cool? Tag MMI! Engage with thought leaders on
LinkedIn and Twitter. Follow trends and stay up to date
on industry news. GET PUBLISHED! :) :) :) :)
How you can help.