The Power of Twitter and LinkedIn

Brian Wallace,

President, NowSourcing, Inc.

Overview• What is Twitter?• Why Should I Care?• Know Your Twictionary• The Application Landscape• What is LinkedIn? • Your LinkedIn Profile• LinkedIn Groups• Q&A

What is Twitter?“Twitter is a social networking and micro-blogging

service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”

• What is Twitter?• Why Should I Care?• Know Your Twictionary• The Application Landscape• What is LinkedIn? • Your LinkedIn Profile• LinkedIn Groups• Q&A

Why Should I Care?

Orders via Twitter

• What is Twitter?• Why Should I Care?• Know Your Twictionary• The Application Landscape• What is LinkedIn? • Your LinkedIn Profile• LinkedIn Groups• Q&A

Know Your Twictionary• At Reply or @reply - a reply to another user

• DM – direct message

• Failwhale – graphic that appears when Twitter is over capacity

• Hashtags or # – using a symbol at the end of a tweet to follow messages in a series

• Retweet (or RT) – repeating another’s tweet

• Tweet – sending a Twitter message

• Tweetbacks – similar to pingbacks from blogging

• Twitterverse – the Twitter community

The Application Landscape

Hahlo Twitterific

The Application Landscape

TweetDeck

• What is Twitter?• Why Should I Care?• Know Your Twictionary• The Application Landscape• What is LinkedIn? • Your LinkedIn Profile• LinkedIn Groups• Q&A

What is LinkedIn?“LinkedIn is a business-oriented social networking site

founded in December 2002 and launched in May 2003 mainly used for professional networking. As of February 2009, it had more than 35 million registered users, spanning 170 industries.

Your LinkedIn Profile• Photo• Groups• Q&A• Recommendations• LION

Your LinkedIn Profile• Apps now supported

– Blog posts– Slideshare– Calendar / Events– Twitter Buzz– Saved Searches

LinkedIn ApplicationsiPhone App

Outlook toolbar

3rd Party App integration

• What is Twitter?• Why Should I Care?• Know Your Twictionary• The Application Landscape• What is LinkedIn? • Your LinkedIn Profile• LinkedIn Groups• Q&A

LinkedIn Groups

Secret Ninja LinkedIn Goodies

• Saved Searches

• RSS Feeds

• Background Checks

• Company Overview

• Before your meeting

• What is Twitter?• Why Should I Care?• Know Your Twictionary• The Application Landscape• What is LinkedIn? • Your LinkedIn Profile• LinkedIn Groups• Q&A

Questions?

Contact

Brian Wallace

bwallace@nowsourcing.com

502.442.7914

nowsourcing.com/blog

twitter.com/nowsourcing

Creditshttp://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpghttp://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/http://flickr.com/photos/38521378@N00/792997159/http://flickr.com/photos/intrigueimages/315265442/http://flickr.com/photos/jhhwild/1781000505/http://www.flickr.com/photos/grantp/2336898926/http://flickr.com/photos/50698336@N00/2735401175/http://www.techcrunch.com/wp-content/linkedin-iphone-1.pnghttp://www.informationweek.com/galleries/showImage.jhtml;jsessionid=X24MMM1V5MRBYQSNDLPCKH0CJUNN2JVN?

galleryID=99&imageID=140&articleID=202103424http://blog.mrtweet.net/twitter-to-go-how-one-local-coffee-shop-used-twitter-to-double-his-clientele