twitter & linkedin

Download Twitter & LinkedIn

Post on 01-Nov-2014

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Presentation to Fullerton Chamber of Commerce: Utilizing Twitter and LinkedIn

TRANSCRIPT

  • 1. hello.
  • 2. im christopherdecaro. i work atkneadle as creativedirector.
  • 3. ive done work fortoshiba, microsoft,gary vaynerchuk,edison, oracle,lincoln, danaher andmany others.
  • 4. today well betalking about twitterand linkedin.
  • 5. settingthe stage
  • 6. globaltraffic rankfacebook 2twitter 9linkedin 16myspace 80
  • 7. demographicsfacebook twitter linkedinaverage age 38 average age 39 average age 44male/female 46/54 male/female 48/52 male/female 54/46college grad 22% college grad 28% college grad 78%income 100k+ 11% income 100k+ 11% income 100k+ 52%users 700 million users 200 million users 100 millionus users 30% us users 40% us users 50%
  • 8. social currencyfacebook twitter linkedinfriends followers connectionslikes lists recommendations
  • 9. before weget started
  • 10. you area brand
  • 11. even whenits business,its personal
  • 12. keep it real
  • 13. its notoptional
  • 14. twitter
  • 15. twitter has itsorigins in sms; it hasbecome the citizenband radio of theinternet.
  • 16. twitter is simple:140 characters, @replies, retweetingand directmessages.
  • 17. should you have abusiness or personaltwitter account? theanswer is both.
  • 18. twitter is aboutsharing and helping;find your flock.
  • 19. as a business ontwitter considerscheduling, usingtools and beresponsive.
  • 20. linkedin
  • 21. linkedin is a networkfor professionals.
  • 22. linkedin is greatfor finding leads,hunting for a joband improvingyour seo.
  • 23. linkedin has thelowest barrier toentry and is theeasiest to maintain.
  • 24. join groups, ask forrecommendations andget introductions to findyour crowd on linkedin.
  • 25. the hardest partof linkedin iscompleting yourprofile; its also themost effective thingto do.
  • 26. update linkedinweekly and growyour connectionsslowly.
  • 27. you dont need apaid account to uselinkedin well.
  • 28. questionsthank you