webinar on pr with policy makers
TRANSCRIPT
WEBINAR on PR with POLICY MAKERS
1) Who are you?
A group of people who, in theform of association orCommittee, pursue a goal, anideal or the realization of anactivity
2) Why?
Because you share aspirations,values and projects
For your projects and your aspirations can berealized is necessary you to build networks ofrelationships with other subjects that will helpyou achieve your goal
And you always must KEEP IN MIND you are anactor of the society in which you live
Together with other subjects such as…
Institutions
Public Sector
Business and Owners
Religious groups
Trade Unions
Political Parties
Etrerprises
NGO’s
in order to achieve your goal you have to be ableto build the widest possible alliance with otherparties that are part of the society
In other words don’t forget you need partnersand you are a potential partners for othersubjects
Most Common mistakes in youth field activities
«…i’m just a youth ngo»
«…i am not interested in politics»
«why press should care about what we do?»
THAT’S ABSOLUTELY WRONG!
You are an active subject of the society whereyou live and must have an active role if youwant to achive your goals
That means bulding a network with all thesubjects potentially involved in the process youare carrying on
Never forget!
YOU’RE NOT A NICE YOUNG GUY!
As a youth worker and youth leader you are anactive member of your society entitled to deal,face to face, to members of institutions or otherimportant subjects
At the same time, media plays a crucial role inour society and you must be linked to them inany activity you run trough, press releases, pressconferences, unformal contacts.
SOME IMPORTANT TIPS
• Be always aware of what is happening in yourcommunity
• Who is ruling
• Who are the most important member of political scenes
• Who are the most influent people in the sector of culture
• In other words who is the trend setter
• Be always informed:
That means read on a daily bases news papers, surf in the internet, try to collect important infos trough not orthodox ways like «mouth to mouth» ones.
• IN other words you always must know what isgoing on in your community
Beside this, you must have a clear idea of who isdoing what. Who is taking care of that office, who is working in that departement, what are the functions and the powers of that person.
Like this you will know who to talk to aboutwhat and will make your process faster.
• Don’t make some silly mistakes:
• Politics means nothing: there are politicianswho hold governamental responsabilities and others who are part of minority. Be alwayssure you are facing those who can help you in your process
Other important element!
Political sector is different from public administration!
They work together in the mamanagement of the community but have different roles
And you mus keep contacts with both of them
Some important tips
• Collect all the info you can get about potentialstakeholders including hobbies, personal life and details.
• Create your own database with all the contactinfos you might need
• Attend confence and public meeting whereyou mighy hold new contacts
• Once you have all these elements you can start your lobbying process
Following 3 basic rules
• Unless you are not Amnesty international or Green Peace, you need to create an alliance of organisation supporting your cause. Numbersare everything in politics.
• Be always aware of what you want and of what your objectives are
• Be sure you are running a process with the right people in terms of powers or skills
• Lobbying and advocacy is not only drinking a martini with a politician in the bad a of a 5 star hotel but it’s a long process with severalintermediate steps.
• You don’t win or lose just with a battle but youneed to go trough the whole war.
• Be smart, be creative, be involving!
• Be also cooperative but, if that is notreciprocal, be ready to use taugher means.
• I.E. Your politician refuse to keep his promises. Hold a press conference and tell everybodyyou are ready to go into battle to «defendeyour rights».
