iabc webinar: transforming traditional public relations tactics into digital pr by carrie morgan
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New to digital public relations? Here are three fantastic ways to get started... and show FAST, measurable results!TRANSCRIPT
PUBLIC RELATIONS: Transforming Traditional
Tactics Into Digital PR
Carrie Morgan Digital PR Consultant Rock The Status Quo
We Make Brands More Visible & Vibrant Online
TodayPR & communications demand stronger online skills….
constantly learning…
… and using time and resources
more effectively
Ack!
The pressure to learn new skills &
add new tactics is enormous.
garbage from gold.
Those who DON’T open the door to increasing criticism.IT’S A REQUIREMENT.
But it doesn’t haveTo be overwhelming.
Rethink PR.Yesterday: media relations, IR, press releasesToday: offline + online visibility
FAR MORE MOVING PARTS.
You… the learners… are the ones who
create new best practices & pave the
way for slower adopters.
KUDOS!
Enter digital PR
Traditional PR
TRADITIONAL PR+ content marketing
+ social media+ SEO
Integration = maximum visibility
Why should you
CARE?
Traditional PR
+ content marketing
+ social media+ SEO
brand reputation
real-time marketing
brand journalism
crisis control
ALL HEAVILY IMPACT COMMUNICATIONSAND BENEFIT FROM INTEGRATION.
TRADITIONAL PR
But together? GAME-CHANGING
Each one is powerful.
A few ways to get started...
Drop media dependency.You chose what & where to publish, how to amplify and where conversations happen.
1. Identify 3-4 blogs in your industry.
Write a post for oneevery single month.
EXAMPLEIndustry: BankingGoal: CEO visibility
Find the right blogs, then start writing.
Keep it MANAGABLE.
Personal finance?Business finance?Investing? Banking?
Now what?
INTEGRATE.1. Write and submit post(s)
2. Share on social media Post on CEO’s LinkedIn…, then share on LI Company page, Facebook, Twitter, etc.
3. Create conversations Comments on the post, expand topic on a corporate website post, social share plug-in (LiveFyre, Disqus) to connect conversations, etc.
1 post x 3-4 blogs = 12 articles per yearEnough frequency on each to build influence, giving your CEO the visibility he/she wants.
BOOM.
2. Make what you have streeeeeeeeeeeeetch further.
Repurpose everything you
* But no clones allowed.
create 2 DIFFERENT WAYS.Maximize what you’ve created. Use* what you ALREADY HAVE.
Press release -> post -> infographic -> SlideShare -> article
Have PowerPoints?Post them on
SlideShare.
iPad? Create fast visuals using HaikuDeck,
Pictochart, Picmonkey or
Canva.
Annual report?You can post
PDFs and videos on
SlideShare, too.
(250+ million page views!)
Growing trend of multigenerational
living
How to survive living w/ adult
children
Caregiving for your live-in
aging parents
Collateral + stats on SlideShare
Be creative! Reach different audiences.
eBook – tips living with parents/teens
Webinar, event and/or podcast
with experts
Pinboards with
educational content
tweet
tweet
tweettweet
update
share
comment
update
share
update
3. Socialize all press releases.
Make it easy
on social media.share your newsfor journalists to
… even if they don’t run the story!
Want help? Subscribe to my blog. I’ll help you rock the status quo.
http://rockthestatusquo.com#PRprochat on First Thursdays@morgancarrie
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