PUBLIC RELATIONS: Transforming Traditional

Tactics Into Digital PR

Carrie Morgan Digital PR Consultant Rock The Status Quo

We Make Brands More Visible & Vibrant Online

TodayPR & communications demand stronger online skills….

constantly learning…

… and using time and resources

more effectively

Ack!

The pressure to learn new skills &

add new tactics is enormous.

garbage from gold.

Those who DON’T open the door to increasing criticism.IT’S A REQUIREMENT.

But it doesn’t haveTo be overwhelming.

Rethink PR.Yesterday: media relations, IR, press releasesToday: offline + online visibility

FAR MORE MOVING PARTS.

You… the learners… are the ones who

create new best practices & pave the

way for slower adopters.

KUDOS!

Enter digital PR

Traditional PR

TRADITIONAL PR+ content marketing

+ social media+ SEO

Integration = maximum visibility

Why should you

CARE?

Traditional PR

+ content marketing

+ social media+ SEO

brand reputation

real-time marketing

brand journalism

crisis control

ALL HEAVILY IMPACT COMMUNICATIONSAND BENEFIT FROM INTEGRATION.

TRADITIONAL PR

But together? GAME-CHANGING

Each one is powerful.

A few ways to get started...

Drop media dependency.You chose what & where to publish, how to amplify and where conversations happen.

1. Identify 3-4 blogs in your industry.

Write a post for oneevery single month.

EXAMPLEIndustry: BankingGoal: CEO visibility

Find the right blogs, then start writing.

Keep it MANAGABLE.

Personal finance?Business finance?Investing? Banking?

Now what?

INTEGRATE.1. Write and submit post(s)

2. Share on social media Post on CEO’s LinkedIn…, then share on LI Company page, Facebook, Twitter, etc.

3. Create conversations Comments on the post, expand topic on a corporate website post, social share plug-in (LiveFyre, Disqus) to connect conversations, etc.

1 post x 3-4 blogs = 12 articles per yearEnough frequency on each to build influence, giving your CEO the visibility he/she wants.

BOOM.

2. Make what you have streeeeeeeeeeeeetch further.

Repurpose everything you

* But no clones allowed.

create 2 DIFFERENT WAYS.Maximize what you’ve created. Use* what you ALREADY HAVE.

Press release -> post -> infographic -> SlideShare -> article

Have PowerPoints?Post them on

SlideShare.

iPad? Create fast visuals using HaikuDeck,

Pictochart, Picmonkey or

Canva.

Annual report?You can post

PDFs and videos on

SlideShare, too.

(250+ million page views!)

Growing trend of multigenerational

living

How to survive living w/ adult

children

Caregiving for your live-in

aging parents

Collateral + stats on SlideShare

Be creative! Reach different audiences.

eBook – tips living with parents/teens

Webinar, event and/or podcast

with experts

Pinboards with

educational content

tweet

tweet

tweettweet

update

share

comment

update

share

update

3. Socialize all press releases.

Make it easy

on social media.share your newsfor journalists to

… even if they don’t run the story!

Want help? Subscribe to my blog. I’ll help you rock the status quo.

http://rockthestatusquo.com#PRprochat on First Thursdays@morgancarrie

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