webinar: pr 101

Webinar: Webinar: PR 101PR 101

25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca


About Gabriel PRAbout Gabriel PR

• A Public Relations & Communications Agency• In business since 2007• Specialties: Online Marketing, Branding &

Communications, Media Relations• Industries: Coaching/mentoring, publishing,

fashion/beauty, health/fitness, financial services, film & television, tradeshows/events, non-profit


About Sandra GabrielAbout Sandra Gabriel

• From Montreal, Quebec GO HABS! • Studying & practicing PR/Communications for 9 years• Public Relations Certificate Ryerson University, Class of

2004 • BA, Applied Communication, Royal Roads University, Class

of 2008


• What is Public Relations? PR overview and best practices

• PR Tools & Resources: Have your pen and notepad handy!

• PR & Social Media• Your Communication

Calendar: Get your calendar out for this one :-)


What is Public Relations?What is Public Relations?

Public Relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication to achieve mutual understanding, realize organizational goals and serve the public interest.


PR Best PracticesPR Best Practices• Segment and target: DO NOT

mass message people. Get to know your public and open conversation with them.

• Be transparent, especially personal brands

• Give before you receive• Open door policy• Be consistent in your

communication but don't be afraid to shake it up

• New media “shaker uppers” coming up!


PR Tools & ResourcesPR Tools & Resources

Have your pen and notepad Have your pen and notepad handy!handy!


Eyes & Eyes & EarsEarsFor listening and For listening and learning about your learning about your public. Do your public. Do your researchresearch!!!!


eMail ListeMail List

• Typically starts with Typically starts with friends and familyfriends and family

• Expand to contacts and Expand to contacts and potential customerspotential customers

• Segment for mediaSegment for media


News ReleaseNews Release

• What’s happening at your What’s happening at your company or in your company or in your business?business?

• Use free PR distribution sitesUse free PR distribution sites• Press Releases for Press Releases for

newsworthynewsworthy stories only stories only


NewsletterNewsletter

• Include recent news, Include recent news, promotions, external promotions, external contentcontent

• Mail Chimp, Constant Mail Chimp, Constant Contact, iContactContact, iContact


Website/BlogWebsite/Blog

• Your online hubYour online hub• Your 24/7 employeeYour 24/7 employee• Include a press room/news Include a press room/news

sectionsection


Social MediaSocial Media

• Facebook, Twitter, Facebook, Twitter, LinkedInLinkedIn

• No time? Make time!No time? Make time!• Social Media Marketing Social Media Marketing

in 10 minutes or less a in 10 minutes or less a day? Stay tuned ;-)day? Stay tuned ;-)


PR & Social MediaPR & Social Media

Using new media “shaker uppers” Using new media “shaker uppers” to get public attentionto get public attention


Video/ImagesVideo/Images

• Use handheld or tabletUse handheld or tablet• Quick 2-5 minute videosQuick 2-5 minute videos• Share video on YouTube Share video on YouTube

or Vimeoor Vimeo• Share images on Share images on

Instagram, Pinterest, Instagram, Pinterest, FacebookFacebook


PodcastPodcast

• Create audio shows with Create audio shows with interviewsinterviews

• Create your own radio Create your own radio show on show on BlogTalkRadio.comBlogTalkRadio.com

• Share on iTunes Share on iTunes


Social MediaSocial Media• Engage dailyEngage daily

• Like somethingLike something• Share somethingShare something• Comment on somethingComment on something• Follow someoneFollow someone• Make friendsMake friends

• Connect with journalists on Connect with journalists on Twitter & LinkedInTwitter & LinkedIn


Your Communication CalendarYour Communication Calendar

Get that calendar out!Get that calendar out!


Month X

Mon Tue Wed Thur Fri

News release launch

Blog Blog

Newsletter

Video


Month X


News release launch

Blog Blog

Newsletter Video

Month X


News releaselaunch

Blog launch

Blog launch

Month W – 1 month ahead


News releaseproduction

Blog production

Blog production


What to research?What to research?• Customer• Influencers• Media• Events• Competitors• Potential connections/partners• Online/social media groups and

forums• Content - video, audio, blogs,

articles and white papers on the product/service

Month X


News releaselaunch

Blog Blog

Month W


News releaseproduction

Blog production

Blog production

Month V


Research


SummarySummary

• Know your public• Target communication• Be consistent• Know the tools and

resources available to you• Plan ahead


QuestioQuestionsns


Contact UsContact [email protected]

LinkedIn: LinkedIn: http://ca.linkedin.com/in/sandragabriel

Facebook: Facebook: http://www.facebook.com/TheGabrielPR Twitter: @cafegabriel Twitter: @cafegabriel YouTube: YouTube: http://www.youtube.com/user/TheCafeGabriel

mailto:[email protected]

http://ca.linkedin.com/in/sandragabriel

http://www.facebook.com/TheGabrielPR

http://www.youtube.com/user/TheCafeGabriel

webinar: pr 101

Documents

m2n 6s6

use of communication

applied communication

pr overview

class of

branding communications

notepad handy

media relationsindustries