PR and Events

Industry growing at 25% annually

Estimated to reach Rs. 5500 crores by 2015

(FICCI)

Veena Gidwani, Strategic PR Consultant & Corporate Trainer, Former CEO, Madison PR says, “The client expects the agency to devise innovative and impactful PR strategies that help to enhance the overall corporate image as well as that of individual brands. Big ideas and differentiated content are on the wishlist of all clients today.”

Source: http://www.impactonnet.com/Is-The-PR-Industry-Future-Ready%3F#sthash.aExJJ9lQ.dpuf

With perception playing a big role today, affecting brand reputation and even making or breaking a brand, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller says that this is the reason why PR is so important for a brand. She says, “PR will always be integral to brand building.

Source: http://www.impactonnet.com/Is-The-PR-Industry-Future-Ready%3F#sthash.aExJJ9lQ.dpuf

Promotion Mix

Advertising

Public Relations

Sales Promotion

Events

Online Marketing

Personal Selling

PR-Public Relations

Radhika Shapoorjee, President, IPAN Hill+Knowlton Strategies, India & South Asia adds, “The power of Public Relations is to create a meaningful dialogue between the brand and the public and tell stories that touch their lives.”

Source: http://www.impactonnet.com/Is-The-PR-Industry-Future-Ready%3F#sthash.aExJJ9lQ.dpuf

Types of Events

Corporate Events Sports

FashionShows

Festivals Fund Raising

Conference

Convention

Special Event

Prominent Events

PR & Event Management

Skills Required:

Creative ThinkingProblem-SolvingDetail OrientedCommunicationPlanningOrganizational

PR and Events Course

One Year professional diploma course.

Delivered in conjunction with Domus Academy,

Milan.

Key Modules

Integrated Marketing Communication

Event Planning and Budgeting

Event Logistics

Media Production

Career Prospects

PR ManagerEvent Manager

Fashion PublicistsPromotion Executives

Fashion Communications Manager

Placements

WizcraftApolloChoicesPerfect RelationsGenesis