Webinar presentation on PR and Events

Download Webinar presentation on PR and Events

Post on 07-Aug-2015

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  1. 1. PR and Events
  2. 2. Industry growing at 25% annually Estimated to reach Rs. 5500 crores by 2015 (FICCI)
  3. 3. Veena Gidwani, Strategic PR Consultant & Corporate Trainer, Former CEO, Madison PR says, The client expects the agency to devise innovative and impactful PR strategies that help to enhance the overall corporate image as well as that of individual brands. Big ideas and differentiated content are on the wishlist of all clients today. Source: http://www.impactonnet.com/Is-The-PR- Industry-Future-Ready%3F#sthash.aExJJ9lQ.dpuf
  4. 4. With perception playing a big role today, affecting brand reputation and even making or breaking a brand, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller says that this is the reason why PR is so important for a brand. She says, PR will always be integral to brand building. Source: http://www.impactonnet.com/Is-The-PR-Industry-Future-Ready%3F#sthash.aExJJ9lQ.dpuf
  5. 5. Promotion Mix Advertising Public Relations Sales Promotion Events Online Marketing Personal Selling
  6. 6. PR-Public Relations Radhika Shapoorjee, President, IPAN Hill+Knowlton Strategies, India & South Asia adds, The power of Public Relations is to create a meaningful dialogue between the brand and the public and tell stories that touch their lives. Source: http://www.impactonnet.com/Is- The-PR-Industry-Future- Ready%3F#sthash.aExJJ9lQ.dpuf
  7. 7. Types of Events Corporate Events Sports Fashion Shows Festivals Fund Raising Conference Convention Special Event
  8. 8. Prominent Events
  9. 9. PR & Event Management Skills Required: Creative Thinking Problem-Solving Detail Oriented Communication Planning Organizational
  10. 10. PR and Events Course One Year professional diploma course. Delivered in conjunction with Domus Academy, Milan.
  11. 11. Key Modules Integrated Marketing Communication Event Planning and Budgeting Event Logistics Media Production
  12. 12. Career Prospects PR Manager Event Manager Fashion Publicists Promotion Executives Fashion Communications Manager
  13. 13. Placements Wizcraft Apollo Choices Perfect Relations Genesis