webinar - how to think like pr people but measure like mad men

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How to think like PR people but measure like Mad Men


”Jump on the bandwagon or...”


1 billion 800 million 200 million 100 million 100 million

User statistics


•  Personal touch"

•  Crowdsourcing for great ideas"

•  Keeping an eye on the competitors


Traditional media vs. social media


LISTEN PLAN EXECUTE MEASURE


LISTEN

•  What do your clients want/need?"

•  Understand how they run their business"

•  Mission and goals


PLAN

•  What do we want to achieve? ü  awareness ü  sales ü  loyalty

•  What are the steps to get there? •  Set measurable goals


EXECUTE

•  Be consistent - do what you promise

•  Tackle issues promptly •  Keep it iterative


MEASURE

•  Have your measurement flow and tools ready

•  Measure from day one •  Easy to measure vs. relevant


Examples - Constitution of Iceland


Examples - BMI’s Pinterest Lottery


Examples – Atria Kitchen Roulette App


Examples – Adidas Christmas App


Conclusion

•  Understand the environment

•  Listen and take action

•  Produce quality, shareable content

•  Plan and measure


Thank you

[email protected]

+44 151 705 3624

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