ux for connected cars

32
UX for Connected Vehicles Kevin McCullagh February 2016

Upload: plan

Post on 08-Jan-2017

32.239 views

Category:

Design


5 download

TRANSCRIPT

Page 1: UX for connected cars

00 XXX 2014

UX for Connected Vehicles Kevin McCullagh

February 2016

Page 2: UX for connected cars

We help companies work out what to do next with their products ...and why

Page 3: UX for connected cars
Page 4: UX for connected cars

Core message

Where’s the future value?Infotainment Driver assistanceInsurance dataVehicle health

Page 5: UX for connected cars

Peak of inflated Expectations

Slope of enlightenment

Plateau of productivity

Time

Visi

bilit

y

Technology trigger

Trough of disillusionment

Source: Gartner

Hype cycle Warped lens

Page 6: UX for connected cars

Valley of oblivionRavine of demise

Time

Visi

bilit

y Peak of inflated Expectations

Trough of disillusionment

Slope of enlightenment

Plateau of productivity

Technology trigger

Valley of oblivion

Page 7: UX for connected cars

Technology is not inevitable

Page 8: UX for connected cars

33%don’t use their head-up display

Source: Automakers Spending Billions on Technologies That Many Consumers Don’t Use, J.D. Power, August 2015

Page 9: UX for connected cars

What excites us, often doesn’t convert into mass adoption

Page 10: UX for connected cars

Human factor

Page 11: UX for connected cars

Drivers are already facing information overload

17,000Call-outs to the UK’s AA breakdown service per month from drivers baffled by unfamiliar warning lights

Source: The AA, September 2015

Page 12: UX for connected cars

Handsfree doesn’t mean safe

Reduction in reaction times

56% using a hand-held phone

46% using a hands-free phone

18% after drinking the legal limit of alcohol

Source: RAC & Transport Research Laboratory, 2008

Page 13: UX for connected cars

35%said they ignored parking assist

Source: Automakers Spending Billions on Technologies That Many Consumers Don’t Use, J.D. Power, August 2015

Page 14: UX for connected cars

Sociology before technology

Page 15: UX for connected cars

Phone factor

Page 16: UX for connected cars

Slide 16Section

Core message‘ People want the displays on the vehicle to look just like those on their phone.’ Tim Yeardon, Visteon

Source: ‘Ask the Experts, ‘ www.cardesignnews.com, August 2015

Page 17: UX for connected cars

60%of Chinese consumers said they would be willing to switch car manufacturer if it offered full access to their applications, data and media

Source: McKinsey Connectivity and autonomous Driving Consumer Survey 2015

Page 18: UX for connected cars

Ford is enabling third party apps through SYNC

Page 19: UX for connected cars

Less UI

Page 20: UX for connected cars

The answer is not more screens

#SiliconValleyDoesn’tHaveAllTheAnswers

Page 21: UX for connected cars

More natural interactions

Page 22: UX for connected cars
Page 23: UX for connected cars

More visceral interactions

Source: Jaguar Land Rover Bike Sense. Seat shoulder taps the & rings a bicycle bell if it senses a cyclist near the car and Door handles ‘buzz’ to prevent doors being opened into the path of bikes

Page 24: UX for connected cars

Contextual awareness Computers shouldn’t ask questions they should be able to work out themselves

Page 25: UX for connected cars

Mixed economy

Page 26: UX for connected cars

Core message

‘ Banishing the car from urban areas is becoming a common trend in many European cities.’ Jack Stewart, BBC Future news, February 2014

Page 27: UX for connected cars

Richer mobility service ecosystem

New mobility modes

Multi-modal apps

Seamless payments

2003London congestion charging begins

2004ZipCar launches

1980sHigh occupancy vehicle lanes in the USA

1982Athens Ring Odd/Even system

2014London congestion nears pre-charging levels

2020Paris to ban diesel cars

2010Boris Bike scheme launched

2034Hamburg to ban cars from centre

2030 Helsinki eliminatesprivate-car ownership

2040DfT expects 25% increase in traffic since 2015

Squeeze on car use

Higher parking costs

Congestion charging

Lower speed limits

Traffic-calming measures

Stricter emission laws

No-car developments

Limited car zones

More car deterrents and alternatives

Page 28: UX for connected cars

Source:

Mobility map

2km1km 5km 10km 15km+

Cost and convenience

(Price / C

omfort / Flexibility / S

peed)

BusScooter

Tram

Taxi

Minicab

Walk

Luxury chauffeur

Metro

Bike

Typical urban journey length

Private car

Dynamic minibus

Uses data to determine routes and offer point to point pick-ups and drop-offs, e.g. Bridj

Mobility services

Hailable mini cab

Mini cab that can be hailed with an app, e.g. Uber Action

zone

Motorbike

Multi- modal

payment

Taxi hailing apps

Parking services

Multi- modal

planner Navigation

P2P car sharing

Car owners rent their cars directly to other consumers, e.g. RelayRides

Free- floating

car sharing

Cars are collected from and returned to, any parking

space within a pre-defined area, e.g. DriveNow

Shared Scooter

Shared bike

Micro car sharing

For smaller (typically 3-5) pre-determined groups

of users, e.g. Audi Unite

Point-to-point car sharing Back-to-base

car sharing

e-bike

Bicycle with integrated electrical motor for propulsion, e.g. GoCycle

Page 29: UX for connected cars

Tallin experiment City gave its 430,000 residents free access to public transport in an attempt to get cars off the road, decrease congestion and make the city more accessible to low-income residents.

+1.2%increase in demand for the service overall

Page 30: UX for connected cars

Car sales at all time high

UK car sales hit all time record levels in 2015Source: SMMT, 2015

1.75m2007 2009 2011 2013 2015

1.85m

1.95m

2.05m

2.15m

2.25m

2.35m

2.45m

2.55m

2.65m

+57% Forecasted rise in global car sales by 2030

Source: Euromonitor, 2015

Page 31: UX for connected cars

2025

Change

Less diesel, more petrol hybrid

Less pollution, more congestion

More driver-assist technologies

Apple and Google will own Infotainment

Continuity

Private ownership will remain the dominant model

Slow growth of EVs, predominantly in city centre car clubs

Driverless cars will be just around corner...

Page 32: UX for connected cars

We join the dots

@kevinmccullwww.plan.london