UX for connected cars

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<ul><li><p>00 XXX 2014</p><p>UX for Connected Vehicles Kevin McCullagh</p><p>February 2016</p></li><li><p>We help companies work out what to do next with their products ...and why</p></li><li><p>Core message</p><p>Wheres the future value?Infotainment Driver assistanceInsurance dataVehicle health</p></li><li><p>Peak of inflated Expectations</p><p>Slope of enlightenment</p><p>Plateau of productivity</p><p>Time</p><p>Visi</p><p>bilit</p><p>y</p><p>Technology trigger</p><p>Trough of disillusionment</p><p>Source: Gartner</p><p>Hype cycle Warped lens</p></li><li><p>Valley of oblivionRavine of demise</p><p>Time</p><p>Visi</p><p>bilit</p><p>y Peak of inflated Expectations</p><p>Trough of disillusionment</p><p>Slope of enlightenment</p><p>Plateau of productivity</p><p>Technology trigger</p><p>Valley of oblivion</p></li><li><p>Technology is not inevitable</p></li><li><p>33%dont use their head-up display</p><p>Source: Automakers Spending Billions on Technologies That Many Consumers Dont Use, J.D. Power, August 2015</p></li><li><p>What excites us, often doesnt convert into mass adoption</p></li><li><p>Human factor</p></li><li><p>Drivers are already facing information overload </p><p>17,000Call-outs to the UKs AA breakdown service per month from drivers baffled by unfamiliar warning lights</p><p>Source: The AA, September 2015</p></li><li><p>Handsfree doesnt mean safe</p><p>Reduction in reaction times</p><p>56% using a hand-held phone46% using a hands-free phone 18% after drinking the legal limit of alcohol</p><p>Source: RAC &amp; Transport Research Laboratory, 2008</p></li><li><p>35%said they ignored parking assist </p><p>Source: Automakers Spending Billions on Technologies That Many Consumers Dont Use, J.D. Power, August 2015</p></li><li><p>Sociology before technology</p></li><li><p>Phone factor</p></li><li><p>Slide 16Section </p><p>Core message People want the displays on the vehicle to look just like those on their phone. Tim Yeardon, Visteon</p><p>Source: Ask the Experts, www.cardesignnews.com, August 2015</p></li><li><p>60%of Chinese consumers said they would be willing to switch car manufacturer if it offered full access to their applications, data and media</p><p>Source: McKinsey Connectivity and autonomous Driving Consumer Survey 2015</p></li><li><p>Ford is enabling third party apps through SYNC</p></li><li><p>Less UI</p></li><li><p>The answer is not more screens</p><p>#SiliconValleyDoesntHaveAllTheAnswers</p></li><li><p>More natural interactions</p></li><li><p>More visceral interactions</p><p>Source: Jaguar Land Rover Bike Sense. Seat shoulder taps the &amp; rings a bicycle bell if it senses a cyclist near the car and Door handles buzz to prevent doors being opened into the path of bikes</p></li><li><p>Contextual awareness Computers shouldnt ask questions they should be able to work out themselves</p></li><li><p>Mixed economy</p></li><li><p>Core message</p><p> Banishing the car from urban areas is becoming a common trend in many European cities. Jack Stewart, BBC Future news, February 2014</p></li><li><p>Richer mobility service ecosystem</p><p>New mobility modes</p><p>Multi-modal apps</p><p>Seamless payments</p><p>2003London congestion charging begins</p><p>2004ZipCar launches</p><p>1980sHigh occupancy vehicle lanes in the USA</p><p>1982Athens Ring Odd/Even system</p><p>2014London congestion nears pre-charging levels</p><p>2020Paris to ban diesel cars</p><p>2010Boris Bike scheme launched</p><p>2034Hamburg to ban cars from centre</p><p>2030 Helsinki eliminatesprivate-car ownership</p><p>2040DfT expects 25% increase in traffic since 2015</p><p>Squeeze on car use</p><p>Higher parking costs</p><p>Congestion charging</p><p>Lower speed limits</p><p>Traffic-calming measures</p><p>Stricter emission laws</p><p>No-car developments</p><p>Limited car zones </p><p>More car deterrents and alternatives</p></li><li><p>Source: </p><p>Mobility map</p><p>2km1km 5km 10km 15km+</p><p>Cost and convenience</p><p>(Price / C</p><p>omfort / Flexibility / S</p><p>peed)</p><p>BusScooter</p><p>Tram</p><p>Taxi</p><p>Minicab</p><p>Walk</p><p>Luxury chauffeur</p><p>Metro </p><p>Bike</p><p>Typical urban journey length</p><p>Private car</p><p>Dynamic minibus</p><p>Uses data to determine routes and offer point to point pick-ups and drop-offs, e.g. Bridj</p><p>Mobility services</p><p>Hailable mini cab</p><p>Mini cab that can be hailed with an app, e.g. Uber Action </p><p>zone</p><p>Motorbike</p><p>Multi- modal </p><p>payment</p><p>Taxi hailing apps</p><p>Parking services</p><p>Multi- modal </p><p>planner Navigation</p><p>P2P car sharing</p><p>Car owners rent their cars directly to other consumers, e.g. RelayRides</p><p>Free- floating </p><p>car sharing</p><p>Cars are collected from and returned to, any parking </p><p>space within a pre-defined area, e.g. DriveNow</p><p>Shared Scooter</p><p>Shared bike</p><p>Micro car sharing</p><p>For smaller (typically 3-5) pre-determined groups </p><p>of users, e.g. Audi Unite</p><p>Point-to-point car sharing Back-to-base </p><p>car sharing</p><p>e-bike</p><p>Bicycle with integrated electrical motor for propulsion, e.g. GoCycle</p></li><li><p>Tallin experiment City gave its 430,000 residents free access to public transport in an attempt to get cars off the road, decrease congestion and make the city more accessible to low-income residents.</p><p>+1.2%increase in demand for the service overall</p></li><li><p>Car sales at all time high</p><p>UK car sales hit all time record levels in 2015Source: SMMT, 2015</p><p>1.75m2007 2009 2011 2013 2015</p><p>1.85m</p><p>1.95m</p><p>2.05m</p><p>2.15m</p><p>2.25m</p><p>2.35m</p><p>2.45m</p><p>2.55m</p><p>2.65m</p><p>+57% Forecasted rise in global car sales by 2030</p><p>Source: Euromonitor, 2015</p></li><li><p>2025</p><p>Change </p><p>Less diesel, more petrol hybrid</p><p>Less pollution, more congestion</p><p>More driver-assist technologies </p><p>Apple and Google will own Infotainment</p><p>Continuity</p><p>Private ownership will remain the dominant model</p><p>Slow growth of EVs, predominantly in city centre car clubs</p><p>Driverless cars will be just around corner...</p></li><li><p>We join the dots</p><p>@kevinmccullwww.plan.london</p><p>https://twitter.com/kevinmccullhttp://www.plan.bz</p></li></ul>