Radiodays Europe 2014 - Connected Cars
Post on 20-Jun-2015
DESCRIPTIONSession with Fred Jacobs and Michael Hill from Radiodays Europe in Dublin 23 - 25 March 2014 - see full video recording at www.radiodayseurope.com.
- 1. @fnjacobs
2. Michael Hill, Managing Director 3. Car radio 1958 4. King of the Car since the 1950s 6% 11% 13% 15% 58% Online radio Satellite radio MP3/digital tracks CD player AM/FM radio % using almost all or most of the time in car, from Edison/Triton Infinite Dial 5. TheConnectedCar 6. The Radio Revenue Story CATEGORY 2009 2010 2011 2012 2013 Automotive 23% 24% 26% 29% 29% Communications 22% 22% 19% 18% 22% TV/Networks/Cable 17% 18% 19% 18% 17% Restaurants 21% 18% 19% 18% 16% Financial 17% 18% 17% 17% 16% % of Total Top 5 Category Spending Ranking Based on 2013 Expenditures (Note: Percentages represent share of total top 5 category spending only and not percentage of total radio revenue) Automotive 23% 24% 26% 29% 29% 7. Video 1, integrated in videosession 8. Video integrated in videosession 9. Connected Vehicles User Comparison * When combined with Sirius Travel Link Services ** When combined with Sirius Travel Link Services and $50 BringGo navigation app 10. Most Important New Car Features Very Important features among the 12% of respondents planning on buying/leasing a new vehicle in 2014 11. Video integrated in videosession 12. LIVE RADIO NEW KIDS 1 1 Reliable signal to cars Live, human connection DAB, FM, and Internet But interface really matters 13. Video integrated in videosession 14. LIVE RADIO NEW KIDS 1 1 15. 1: Lets engage the car companies, together 16. 2: Realise the future is broadcast plus internet 17. 3: Make Radio easy to plug and play in-car 18. 4: Go on the offensive. Its all to play for L a r g e a n d l o y a l i n - c a r a u d i e n c e We k n o w w h a t ma k e s l i s t e n e r s t i c k T r a n s mi t t e r s s i z e D O E S ma t t e r ! I n t e r f a c e t o s t u n A p p l e , G o o g l e , B M W 19. Action Steps Drive a connected car 20. Action Steps Attend a connected car conference 21. Action Steps Develop a mobile strategy 22. Action Steps Reimagine your brands content strategy 23. @radiomikehill @fnjacobs