connected cars: opportunities & challenges

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Examples: Crash avoidance, traffic improvement, smarter parking, vehicle maintenance and diagnostics, and SELF-DRIVING CARS. What are Connected Cars? Cars equipped with Internet access offering a connection to an external network and providing various value- added benefits to the driver and passengers. Brief Overview of the Technology Mobile networks based on GSM (2G), WCDMA/HSPA (3G) and LTE (4G). Intelligent architecture based on Intelligent Transport Systems (ITS). Disruptive innovation through independent developers (colonizers). Cloud-based structure. Mobile and fixed digital technology available in a single device. Current and Expected Benefits Access to applications through the car screen. Enjoy the overall market of digital technological advances. New and safer driving experience with the self-driven car. Sources: Whitecryption, Ericsson’s Connected Vehicle Cloud Platform, Google, CBS Interactive, AOL Tech.

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Examples: Crash avoidance, traffic improvement, smarter parking, vehicle maintenance and diagnostics, and SELF-DRIVING CARS.

What are Connected Cars?

Cars equipped with Internet access offering a connection to an external network and providing various value-added benefits to the driver and passengers.

Brief Overview of the Technology• Mobile networks based on GSM (2G), WCDMA/HSPA (3G) and

LTE (4G).

• Intelligent architecture based on Intelligent Transport Systems (ITS).

• Disruptive innovation through independent developers (colonizers).

• Cloud-based structure.

• Mobile and fixed digital technology available in a single device.

Current and Expected Benefits• Access to applications through the car screen.

• Enjoy the overall market of digital technological advances.

• New and safer driving experience with the self-driven car.

Sources: Whitecryption, Ericsson’s Connected Vehicle Cloud Platform, Google, CBS Interactive, AOL Tech.

Connected Cars – Early Years & the Present

Early Years• Karl Benz and Daimler created the first

cars in 1885 and 1886; these were just basic cars “No frills, no thrills”.

• First connected cars focused on navigation (GPS), emergency assistance (e.g., OnStar) and basic smartphone integration.

The Present“Drivers are demanding their cars keep them constantly connected like a smartphone on wheels.” Next generation of connected cars:

• Mercedes-Benz F015 - self driving and can be navigated through gesture and eye-tracking.

• Ford - SYNC 3 in-car infotainment allows a driver to take calls, control music and interact with their phone's apps with steering wheel controls using voice commands.

• Tesla Model S - Internet-enabling technology.

Sources:Keith Noughton on Bloomberg Business “Connected Cars Overtake Video Games at Electric Show; Motorauthority.com; Do You Remember …the future By JD Hancock / Fatima Vital; Dailytech.com .

The FutureThere are endless possibilities to what a connected car can do for you. It can recognize your interests and suggest destinations, it can find you parking spaces, it can inform you of the closest gas station; it can show you store sales location and of course take you there by driving itself.

Short Term Opportunities• Maintenance: Real time report and offers of

personalized services.

• Insurance: Rates and packages based on driving behaviors.

• Infotainment: Apps, social media, on-line shopping, entertainment from your car panel.

Opportunities Under Development• Vehicle to Vehicle communication- Self driving

vehicle , accident prevention

• Connected Home and Connected Vehicle- Control home devices from your car

Sources:Parks Associates, Zdnet

Commercialization starts now! Internet of Things to be used as a hub of new ecosystem of connected services. • Enhanced safety and security due to constant

connection with the vehicle.• Retailers and service providers make direct

notifications, give free trials and accept immediate distant payment.

• Car manufacturers monitor customer’s experience and investigate post-sale commercial opportunities.

• Apps providers are encouraged to bring innovations to drivers and their passengers.

Interaction will no longer be about a one-time sale! Car will become full time entertainment and commercial mobile module.

Revolutionary, lucrative and disruptive effect. • No more drivers means one more relaxed passenger

and potential client• Revenues paradise for electronic companies and app

developers involved in apps apps, platform and interface for connected cars.

• Car producers copying the strategy from mobile phones manufacturers, letting new apps and services develop independently but controlling the market.

• Car manufacturers become “fleet managers” and keep control over services, maintenance and adjoining fields?

• Operating system standard wars- car manufacturers vs. software and telecommunication sectors.

• Disruptive technology for insurance, transportation (train and plane) and automotive sectors.

http://www.rcrwireless.com/20140710/devices/airbiquity-google-apple-connected-car-trendshttp://www.mckinsey.com/insights/manufacturing/whats_driving_the_connected_carhttp://techcrunch.com/2015/01/31/how-connected-cars-have-established-a-new-ecosystem-powered-by-iot/http://www.forbes.com/sites/chunkamui/2013/01/24/googles-trillion-dollar-driverless-car-part-2-the-ripple-effects/3/; http://www.kpmg.com/Ca/en/IssuesAndInsights/ArticlesPublications/Documents/self-driving-cars-next-revolution.pdf

Sources:

Obstacles and Challenges

IT Security / HackingFollowing some of most accredited methods of attacks:• Specifically written software could exploit the

OBD (On-board diagnostics) port. Once accessed it is possible to monitor every component connected to it.

• A hacker could exploit system installed on the car to remotely arrest a vehicle or monitor every component

• Malware could be inoculated through USB devices into MP3 reader or via wireless technology

• Unauthorized Applications – Executing or downloading malicious unauthorized app from third party.

• DOOR LOCKS and Key Fob – an attacker could emulate the presence of access code which regulates the operation of control locks and start/stop for car engines.

Human Security & Ethics• Each car will be able to steer clear to others by

instantaneous communication and take the right decision? BUT Which is the right decision?

• Favor the supposedly more solid car to crash in?

• Even if there are children inside?

• What rules to be determined to make that choices?

Legal/Regulatory• Who will be authorized to “drive” the car?• Who will be responsible in case of crash?• The “driver”? The car manufacturer?

Sources: Security Affairs blog, Pierluigi Paganini, http://www.wired.com/2014/05/the-robot-car-of-tomorrow-might-just-be-programmed-to-hit-you/

In two to 5 years, security will be considered a primary requirement for a new generation of vehicles … have you updated the firewall on your car?