Connected Cars: Understanding Drivers In A Connected World

Download Connected Cars: Understanding Drivers In A Connected World

Post on 08-Feb-2017

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<p>Connected car opportunities__</p> <p>Connected car opportunities</p> <p>Speed up to keep up</p> <p>4.21 BASE MARGIN4.19 TOP MARGIN3.51 CHART TOP11.90LEFT MARGIN11.90RIGHT MARGIN2.11 X AXISDO NOT ALTER SLIDE MASTERS THIS IS A TNS APPROVED TEMPLATEConnected car opportunities TNS </p> <p>2</p> <p>The connected car: a game changer for the auto industry</p> <p>4.21 BASE MARGIN4.19 TOP MARGIN3.51 CHART TOP11.90LEFT MARGIN11.90RIGHT MARGIN2.11 X AXISDO NOT ALTER SLIDE MASTERS THIS IS A TNS APPROVED TEMPLATEConnected car opportunities TNS </p> <p>For 60% of buyers connected car features have an impact on purchase decisionQ100, % base all32% consider connected car features an important criteria at purchaseYes, most important purchase reasonYes, one of the main reasonsNo, but contributed to the choiceNo, no effect on choice for the carDon't know</p> <p>3</p> <p>4.21 BASE MARGIN4.19 TOP MARGIN3.51 CHART TOP11.90LEFT MARGIN11.90RIGHT MARGIN2.11 X AXISDO NOT ALTER SLIDE MASTERS THIS IS A TNS APPROVED TEMPLATEConnected car opportunities TNS </p> <p>60% impacted their choice, 32% .</p> <p>The connected features play an important role in the purchase of a third of cars, especially young buyers and premium brand owners. </p> <p>3</p> <p>3700 connected car drivers across:</p> <p>So we did some research to better understand the consumer perspective </p> <p>UKFranceGermanySpainItalyNetherlandsNordics</p> <p>Premium brand Volume brand4</p> <p>4.21 BASE MARGIN4.19 TOP MARGIN3.51 CHART TOP11.90LEFT MARGIN11.90RIGHT MARGIN2.11 X AXISDO NOT ALTER SLIDE MASTERS THIS IS A TNS APPROVED TEMPLATEConnected car opportunities TNS </p> <p>All survey participants owned a connected car</p> <p>5</p> <p>4.21 BASE MARGIN4.19 TOP MARGIN3.51 CHART TOP11.90LEFT MARGIN11.90RIGHT MARGIN2.11 X AXISDO NOT ALTER SLIDE MASTERS THIS IS A TNS APPROVED TEMPLATEConnected car opportunities TNS </p> <p>but 40% are unaware of their vehicles connectivityQ85, % base: all</p> <p>UK64%France70%Germany46%Italy77%Spain80%Nordics67%Netherlands47%</p> <p>6A quarter incorrectly believe their car isnt connected</p> <p>4.21 BASE MARGIN4.19 TOP MARGIN3.51 CHART TOP11.90LEFT MARGIN11.90RIGHT MARGIN2.11 X AXISDO NOT ALTER SLIDE MASTERS THIS IS A TNS APPROVED TEMPLATEConnected car opportunities TNS </p> <p>6</p> <p>7Volume brandPremium brandPremium brands have achieved higher awareness of their connected featuresQ85 % base all</p> <p>4.21 BASE MARGIN4.19 TOP MARGIN3.51 CHART TOP11.90LEFT MARGIN11.90RIGHT MARGIN2.11 X AXISDO NOT ALTER SLIDE MASTERS THIS IS A TNS APPROVED TEMPLATEConnected car opportunities TNS </p> <p>Premium brand Volume brandbut there is still variance within the brand groupsQ85 % base all* Small base (</p>