transmedia storytelling

Download Transmedia storytelling

Post on 21-Aug-2015

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  1. 1. Transmedia Storytelling: An example of company use of Transmedia
    Elynn Kwok
    MKTG 6226 Social Media and Marketing for Management
  2. 2. What is Transmedia Storytelling?
    Transmedia Storytelling: a technique of telling stories across multiple platforms and formats.
  3. 3. Greys Anatomy and Social Media
    Facebook
    Greys Anatomy: video game
    Grey Matter: Blog
  4. 4. Greys Anatomy: Transmedia Storytelling
    Webisodes
    6 episodes Message of Hope
    Spin-off of the main storyline
    Twitter
    @MirandaBailey MD
    Featured in upcoming episode
    Sync iPad app
    Interactive TV app during the show
  5. 5. Purpose of Transmedia Storytelling
    Further enhance the brand
    Transmedia storytelling has a greater effect when combined with other forms of social media
    Keep the audience engaged
    Interaction between fans
    Increased opportunities for advertising
    Greys Anatomy Message of Hope series was sponsored by Carmex Lip Balm
  6. 6. Questions?