Kinder transmedia storytelling
Post on 07-May-2015
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Subject: Corporate communication Topic: Invented transmedia storytelling campaign for the company KinderTRANSCRIPT
<ul><li>1.2W BEFORE 20/04/2014 1W AFTER 11/04/2014 1W BEFORE EASTER C A M P A I G N END OF EVENTS START OF EVENTS AMBASSADOR ELECTION TOTAL PERIOD PRE-CAMPAIGN </li></ul>
<p>2. $ $$ $$$ WEBSITE WEBSITE WEBSITE SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA PRINTS PRINTS PRINTS PR + PROMOTIONS + STANDS PR + PROMOTIONS + STANDS MORE ELABORATED PR + PROMOTIONS + STANDS MORE ELABORATED EVENT - FLASHMOB ROME EVENT FLASHMOB & OTHERS ROME MILANO NAPOLI EVENT- FLASHMOB & OTHERS ROME MILANO NAPOLI TORINO PALERMO GENOVA BOLOGNA FIRENZE BARI CATANIA BILLBOARDS BILLBOARDS APP APP PUBLIC SPEAKER CRISTINA DAVENA PUBLIC SPEAKER CRISTINA DAVENA TV SPOTS </p>
