social media intro
TRANSCRIPT
Tell em what you’re gonna tell em.
Tell em
Then...
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Tell em what you told em
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SOCIAL MEDIAan introduction
EIS 2350
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HOW WE GOT HERE:
Sharing: We are interested in one another’s thoughts
and actions
Communication: We desire to be in contact with our friends
and loved ones regardless of time and space.
Information: We want to know what is going on around
us, and be informed.
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WHY DO PEOPLE GRAVITATE TOWARDS SOCIAL MEDIA?
Community - we love to connect and feel like we belong
Transparency - we get to see the “true” individual. you can’t fake authenticity.
Engagement - Social Media is a conversation. We are drawn to Connect and Share. We desire others opinions.
Borderless - You can now interact with contacts globally as opposed to those in your immediate area.
Creative - It’s a “Petri Dish” of Innovation
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WHY DO PEOPLE GRAVITATE TOWARDS SOCIAL MEDIA?
Significance - creates passion (if you’re a significant brand online you can invigorate your brand followers)
Passion - creates Attention (if you’re passionate in your online voice you can generate additional followers and attention)
Attention - leads to Action (once you’ve got them in, you can lead them to action)
Action - leads to monetization ($$)
Back to Branding a Little...
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HOW WE GOT HERE:
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WHERE WE ARE
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HOW WE GOT HERE:
CONNECTION
&
RELATIONSHIPS
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HOW WE GOT HERE:
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WHERE WE ARE GOING:
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HOW DO WE DO IT?
Take the Passion of your BRAND
Develop a PLAN
Determine the TOOLS you will use
Understand when you need HELP!
Learn where your fan base is LOCATED (what social networks are they using)
Set GOALS and determine how to MEASURE for them.
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THE TOOLS...
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HOW WE COMMUNICATE
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IT’S GROWING
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IT’S ABOUT PEOPLE
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CONNECTING WITH PEOPLE
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... AND BRANDS
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GAINING ATTENTION TO
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AND ENGAGEMENT...
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WHERE & HOWAll this says little about HOW we consume the information
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MORE AND MORE MOBILE
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MORE AND MORE MOBILE
Wednesday, September 25, 13
MORE AND MORE MOBILE
Wednesday, September 25, 13
MORE AND MORE MOBILE
Wednesday, September 25, 13
MORE AND MORE MOBILE
Wednesday, September 25, 13
....
Wednesday, September 25, 13