l2 social media intro
Post on 22-Sep-2014
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OMI Level 2: Social MediaIntegration and Execution
Hallie Janssen, Vice President, Anvil Media, Inc.
503.595.6050 x221
@hallie_janssen
© 2009 Online Marketing Institute
Instructor & Anvil Media, Inc.
The Program Modules
© 2009 Online Marketing Institute
Foundation
Forums: Google Groups
Networking: LinkedIn, Facebook
Blogs: WordPress, Typepad
RSS: Bloglines, Newsgator
Media Sharing: Flickr, YouTube
Bookmarking: Delicious
Expert Communities: Yahoo! Answers
Wiki: Wikipedia, AboutUs
Microblogging: Twitter
© 2009 Online Marketing Institute
Strategies
Brand AwarenessBrand Awareness
Lead GenerationLead Generation
Consumer InsightConsumer Insight
SalesSales
Customer EngagementCustomer Engagement
© 2009 Online Marketing Institute
Implementation
Customize via FBML Set landing page on Facebook Set landing page off Facebook Wildfire and Involver Add all relevant business info
© 2009 Online Marketing Institute
Employee Engagement Guidelines
• Be transparent• Be judicious• Write what you know• Perception is reality• It’s a conversation• Add value• It’s a responsibility• Create some excitement• Be a leader• Acknowledge mistakes• Pause and then send
Bonus GuidelinesBe timelyBe relevantBe informativeBe entertaining
5. Be A Thought Leader
Follow industry gurus via RSS
Act as a content aggregator & filter
Add a layer of commentary to news
Network: attend industry events
Engage in expert networks
Get on speaking circuit and syndicate articles
Leverage writing & speaking for book deal
Retire early on product royalties
© 2009 Online Marketing Institute
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OMI Level 2: Social MediaIntegration and Execution
Hallie Janssen, Vice President, Anvil Media, Inc.
503.595.6050 x221
@hallie_janssen