j350 social media intro
DESCRIPTION
intro to social media for Principles of PR class at the University of Oregon. 5/22/07TRANSCRIPT
social media 101 or... why should we care?
http://www.flickr.com/photos/oceanflynn/315385916/
Her teenage angst about parents and
boyfriend was watched by millions on YouTube until she was exposed
as a hired actress
http://www.slideshare.net/weinreich/next-generation-social-marketing
LonelyGirl15
This word describes an online collaborative tool comes from the
Hawaiian word meaning “quick”
http://www.slideshare.net/weinreich/next-generation-social-marketing
Wiki
You would be excited to be listed as one of someone’s top eight friends on this social
networking site
http://www.slideshare.net/weinreich/next-generation-social-marketing
This presidential candidate recently
opened a virtual campaign office in
Second Life
http://www.slideshare.net/weinreich/next-generation-social-marketing
John Edwards In Second Life
Why You Should Care
Under Social Media Umbrella:
• RSS
• Blogging
• Social Networks
• Podcasts
• Social Bookmarks
• Web 2.0 Fun
RSS
•Push v. Pull
•Newsroom RSS
•Newswire RSS
•Other RSS
•Feed Readers
•Bloglines
Is Blogging a Fad?
Technorati tracks 70 million blogs
1.4 blogs are created every second of every day
There are 1.5 million postings per day, or 17 posts per second
Build “depth” to complement “reach”
The two-way model realized
It’s a small world: join the conversation
Be human
SEO, baby!
Meet your objectives
Just Give ‘Em Something To Talk About....
•Explore...
•Listen...
•Get Advice...
•Commit...
•Be Passionate...
Social Networks: Not Just for Teeny
Boppers Anymore
Wikipedia’s ListThe Meta List
What’s Next?
Niche Sites: Dogster (dog lovers), Gather (older), CafeMom (moms)
Create Your Own Network: Ning, itLinkz
Podcasts
Social BookmarkingWorks by Tagging
For YouFor Pitching
“Purpose-Built” De.licio.us Page
Web 2.0 Fun Pick an Application, Any Application