intro to social media

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Introduction to Social Media presentation given by Cory Rogers to the Copy Craft sales team on June 09, 2009.

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  • 1. INTRO TO SOCIAL MEDIAWHAT IS SOCIAL MEDIA & WHY IS IMPORTANT TO OUR BUSINESS

2. What is social media?Social media is content created by peopleusing highly accessible and scalable publishing technologies.At its most basic sense, social media is a shift in how people discover, read and share news,information and content. It's a fusion of sociology and technology, transforming monologues (one tomany) into dialogues (many to many) and is the democratization of information, transforming peoplefrom content readers into publishers. Social media has become extremely popular because it allowspeople to connect in the online world to form relationships for personal and business. Businesses alsorefer to social media as user-generated content (UGC) or consumer-generated media (CGM).Source: Wikipedia 3. What is social media?There are literally thousands of social media sites on the internet. If you are new to social media it is easy to feel lostand confused in a foreign land! What is social media: 1. Content created by people 2. Shift in how people discover 3. Connection to form relationships 4. What is social media?If you look at it from a broad view, social media is quite simple. There are 4 basic types of social media. Networking LinkedIn, Facebook, Twitter, MySpaceInformation Wikipedia, Digg, Blogs, Forums Multi-Media YouTube, Pandora, Flicker, Slide ShareBookmarking Del.icio.us, StubleUpon, Mixx 5. What is social media?If you look at it from a broad view, social media is quite simple. There are 4 basic types of social media. Networking LinkedIn, Facebook, Twitter, MySpaceInformation Wikipedia, Digg, Blogs, Forums Multi-Media YouTube, Pandora, Flicker, Slide ShareBookmarking Del.icio.us, StubleUpon, Mixx 6. What is social media?NetworkingThink of it as an internet based community similar to the real life communities of people youlive amongst, where you work or an organization you belong to. Narrow to broad. Lubbock Copy CraftLions ClubTexas Printing Industry Fraternal OrganizationUnited States BusinessNon-Profit 7. What is social media?Networking We can look at online communities in a similar fashion!Pages / Groups Friends Facebook 8. What is social media?Networking Before we can move to the smaller circles we have to be part of the largest circle.The black line represents a barrier i.e. Membership.Once inside the barrier we can move in and out of the 2nd circle with little interference.To move into the 3rd circle usually requires approval by members or moderators. 9. What is social media?If you look at it from a broad view, social media is quite simple. There are 4 basic types of social media. Networking LinkedIn, Facebook, Twitter, MySpaceInformation Wikipedia, Digg, Blogs, ForumsMulti-Media YouTube, Pandora, Flicker, Slide ShareBookmarking Del.icio.us, StubleUpon, Mixx 10. What is social media? 11. What is social media?InformationSimilar to news (Fox News, CNN, NBC) or reference (Encyclopedia.com) sites except the content isuser submitted and is often open to interpretation, opinion or editorial. After registering formembership on the larger sites (Wikipedia, Digg, Yahoo! Buzz) anyone is allowed to freely add newcontent and sometimes edit existing content without approval or moderation. Blogs are typically one-sided heavy on content. One person or a group of like minded people publishcontent. Most blogs are open to viewing, reading and commenting on by the public. Forums are part information and part commentary. They are ongoing conversations about a certaintopics. Normally locked to public viewing and require membership to read and post. 12. What is social media?If you look at it from a broad view, social media is quite simple. There are 4 basic types of social media. Networking LinkedIn, Facebook, Twitter, MySpaceInformation Wikipedia, Digg, Blogs, Forums Multi-Media YouTube, Pandora, Flicker, Slide Share Bookmarking Del.icio.us, StubleUpon, Mixx 13. What is social media?Multi-Media Rather than sharing text or static information site like YouTube, Flicker, Pandora and Slide Shareallow the sharing of video, audio, slide-shows, or other multi-media items. Due to these sitesstorage capacity, often at no cost, many people use these sites as a place to store or hostinformation. Multi-media social sites are often used with or in support of the other types of social mediasites. Example http://www.youtube.com/copycraft 14. What is social media?If you look at it from a broad view, social media is quite simple. There are 4 basic types of social media. Networking LinkedIn, Facebook, Twitter, MySpaceInformation Wikipedia, Digg, Blogs, Forums Multi-Media YouTube, Pandora, Flicker, Slide ShareBookmarking Del.icio.us, StubleUpon, Mixx 15. What is social media?BookmarkingBrowserBookmarks Internet / SocialBookmarks 16. What is social media?BookmarkingSimilar to using your bookmarks in your browser, social bookmarking provides easy access towebsites you find useful or commonly use. Most often used to reference a site you want toremember for later or have the ability to find from any computer that has an internet connection. Rather than posting a full article or content from a website, social bookmarking allows you to simplyprovide a link and a brief review or description to a specific URL. Social bookmarking is often considered a popularity contest. The more often a URL is bookmarkedthe better chance that URL will be viewed as popular by others. 17. What is social media?How does this help me grow my business? 1. Improves instant communication with your clients. 2. Opens up and provides a platform for an ongoing dialogue between you and your clients. 3. Allows you to connect with new clients through non-traditional sources. 4. Improves Copy Crafts web traffic and inbound links. Improving web traffic and inbound links are two key ingredients in getting promoted to the top of search results in Google and other search engines. 18. What is social media? IT IS ABOUT RELATIONSHIPSIT IS ABOUT GROWING TRAFFIC & BUILIDING LINKSIT IS ABOUT TELLING OUR STORY / BUILDING OUR BRAND IT IS ABOUT LISTENING TO OUR CLIENTS 19. What is social media?Social Media Sites & Applications We Are Currently Using 20. INTRO TO SOCIAL MEDIAWHAT IS SOCIAL MEDIA & WHY IS IMPORTANT TO OUR BUSINESS