intro to social media aug2011
DESCRIPTION
align social media with your overall business needs, goals and your customers' needsTRANSCRIPT
What is it?
Social Media is a communications medium using online networks of consumers and businesses. It provides and requires a higher degree of user
interaction, than existing online and offline marketing solutions.
Why do I care?
Source: B2Bonline, eMarketer
86% of B2B Companies use
Social Media
Thought Leadership
60%
Generate Leads49%
Customer Feedback 46%
There are MANY options!
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Challenges
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Getting Started
WHO?
C-level Executives
Business leaders
IT Management
R&D
Sales
Consumer
WHY?
Overviews
Trends
Insight
Statistics
Education/
Training
Technical
Comparisons
Pricing
HOW?
Offline
Online
Live
On-
demand
1-1
1-Many
WHERE?
YouTube
SlideShare
Website
Newsletter
Etc.
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What’s Your Persona?
What Networks Should We Use?
19%
20%
13%
26%
Most used
Most important for outreach
67%
71%72%
71%
How will you know you are successful?
Successful EMC Product Launch
Keys to Success
• Align• Plan• Listen• Adapt
