rsd4 2c jones - designing flourishing societies

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Can we design for a flourishing society?A practice of cultural futures

Peter Jones, PhD OCAD University, TorontoDialogic Design International Relating Systems Thinking to Design 4, Banff Sept 2

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Flourishing in the long crisis of the Anthropocene 2015 Peter Jones

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Matters of ConcernFacing Gaia, Gifford Lectures on the Political Theology of NatureModes of ExistenceThe Bad Anthropocene

.

What do we want from sustainability? The possibility that human & other life will flourish on this planet forever

John Ehrenfeld, MIT

Flourishing Is this too audacious?What is it that sustainability sustains over time, and why?

44Antony

So were talking about flourishing business but to set the scene lets level set on what we mean by flourishing

John Ehrenfeld from MIT suggested about 15 years ago that humans collectively and individually need a new goal for conducting our lives that we should all strive to sustain the possibility that we can all flourish along with all other life on this, our finite shared planet, forever

Now I think youll agree that THATs a B.H.A.G. a big hairy audacious goal!

But its also really inspiring and a good deal more attractive as a goal than merely being sustainable after all, as Chris Laszlo has said recently: all who wants a sustainable marriage.

But flourishing is also a universal, practical and accessible idea. Its something nearly all of us have experienced Weve all had an experience of flourishing being at the peek of our performance being in a moment of flow where time flew by because we were so engaged, so excited, so at one with what we were doing

Another interesting thing about the idea of flourishing is that what each of us means when we use the word for ourselves is personal which means its connected to what we individually value and how we understand the world. This isnt some top down definition being imposed.

And last but not least flourishing is a process it is continuous change, its not a state so it aligns with the business reality that business is about the process of changing forever.

Clean air & water Vibrant soil for food Healthy eco-systems creating materials for us & rendering our wastes harmless Trusting relationships focused on well-being with all our fellow citizens (neighbours, communities, cities, regions & countries)Organizations co-operate, collaborate & compete to best meet our needs today & in future, while creating the wealth to meet shared needs(education, infrastructure, etc.)Individuals choosing to flourish emotionally, spiritually, physically, practically, artistically & economicallyRequirements for Flourishing A Culture MapMacro: Natural SciencesMicro: Physiology, Psychology, etc.Meso: Businesses, Organizations, etc.Macro: Cities, Places, Social Systems

5Antony

Thank-you for those ideas

Wed like to take a couple of minutes to summarize our understanding on this topic

Based on the latest science, is that in order to have the possibility for flourishing there are some big picture requirements that need to be met

We need personally, and in our businesses, to strive to create the following:

#2 aligns with the first 3 of The Natural Step System Conditions for a sustainable society#3 aligns with the 4 (and the new 5-8) system conditions

Microsystem Self acceptancePositive relations Personal growthPurpose in lifeEnvironmental masteryAutonomySelf-careMesosystem Social coherenceSocial actualizationSocial integrationSocial acceptanceSocial contributionSocial care Macrosystem Cultural evolutionRights of natureHuman & non-human rightsElectoral integrityPlace in the world

Community Exosystem Equity of access to services Community livabilityCultural resilienceRespect for commons, law Political participationCapacity to satisfy essential human needsCommunity careWorkplacePerson & FamilySocial groupsSchoolOrganizationsCongregationBusinessCommunityLocal & Regional GovNational IdentityCultural belongingPoliticalPartiesNeighborhoodsBusiness Exosystem Worklife satisfactionOrganizational participation Measures of successValue co-created with stakeholders Socially responsible 2015 Peter JonesSocioecologicalSystem Model

Markets &Trade Groups

Ecosystem Watershed & bioregionNatural resource stocksEcosystem actorsEcosystem services:Process & use flowsRegeneration flowsCultural services

Keyes (2002) describes flourishing as consisting of a composite of individual qualities that in aggregate demonstrate a healthy sense of well-being. As well as the 6 social dimensions of individual flourishing with respect to publicly accessible social criteria. A major difference in flourishing society is that the society doesnt have the purpose of profitability for its sustainability, The shift from flourishing enterprises to flourishing communities or societies must strongly entail the indidviual and social factors, which are less developed in the enterprise or business model.6

The Business Model as Design Planning7

Business Model Canvas the Language of Profit Prioritizing BusinessEnables Strategic DiscussionMakes UsCreativeNew Idea TemplateFast toUseClarifies ThinkingEnable Better Conversationsand DecisionsUnderstandcustomersAlignment gets us all on the same pageShared Languagefor all Depts.& LocationsHelps Tell Our Story toInvestors, Customers, Suppliers, New EmployeesCreates a Sense of UrgencyBetterTeamwork*From The business model canvas why and how organizations around the world adopt it a Field Report http://blog.strategyzer.com/posts/2015/2/9/why-and-how-organizations-around-the-world-apply-the-business-model-canvas Focus Quickly on Best IdeasWe Can Act Immediately on Our IdeasInspires InnovationDrivesEffectiveCollaboration

8Antony

So this is the profit-oriented Business Model Canvas 9 questions that if you answer them well will increase the likelihood of a profitable business model.

You can use this to explore a part of your business model - for a division, or just a single product or service line.

Or you can use it to comprehensively look at you whole business depending on how deep you want to go.

What those millions of business people around the world who bought the book and downloaded this tool are finding is that it has a huge range of benefits all adding to the likelihood that more profitable business models can be designed.

And this last point, that the BMC provides a shared language, is perhaps the most important point of all.If were going to collaborate on a business model inside our organizations and with external stakeholders, but we all have different ideas of what a business model consists of, it makes it much easier to have an effective / efficient conversation if we already have a common language and this is what the BMC provides.___________________http://www.businessmodelgeneration.com/There is a 2 x 1.5m version available via a creative commons licenses for free commercial use at www.businessmodelgeneration.com

A business model is a description of how an organization defines and achieves success over time.

Emerging mode of co-creative planning & designAdapting business design artifacts toward flourishing outcomesConsistent with systems & social thinkers(Ulrich, Law, Beck, Giddens, Ozbekhan)Every stakeholder has perspective, values, relationsAnd opportunity to contribute to evolutionary design

Creates tri-impact by being tri-profitable Financially rewardingSocially beneficialEnvironmentally regenerative

Antony

So this is our definition that well be working with for the rest of the workshop

This may or may not fit your definition (and experience suggests there are a lot of working definitions people have of what is a business model is and is not and this leads to a challenge..9

A common language to collaboratively sketch, prototype, design, share, measure, diagnose & tell stories about a flourishing business model

Based on 3 years of graduate research + 3 years of practice community R&D.

Ontology & visual canvas Extending Osterwalders successful Business Model Canvas & PhD

1010Antony

So our objective in all of this is to create a tool that provides a common language to enable you to collaboratively sketch, prototype, design, improve, communicate, understand, measure, diagnose and tell stories about your flourishing business model.

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Strongly Sustainable Business Model Research Group

International Practice Community

Monthly presentations (2nd Tues)

24+ Workshops since RSD3

Design science approach to iterative development & evaluation of methodology

Publication of supporting ontology & framework

First Explorers using Canvas

Three Contexts for Business And Societies?

Social & Technological Physical, Chemical & BiologicalMonetary V2.0 Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved. Each and every business relates to all three contexts - The environment that supports a society that creates economies

So the first big thing about the Flourishing Business Canvas is that we need to ensure we learn from the natural and social sciences: businesses dont operate in a vaccuum. The have a context which impacts the business and which the business impacts!

So we must always consider our business model in the three contexts for a flourishing business we identified earlier the environment containing society that creates our economy.

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Outcomes

Process

Value

People

Perspectives on a Business ModelWho does a business do it to, for and with?What does a business do now and in the future? How, where & with what does the business do it? Why: How does a business define & measure success?(in Environmental, Social & Monetary units)

14Antony

On the canvas we show these four perspectives like this:

1. First is the outcomes perspective. This captures the why of the firm by asking How does a firm define This generalizes away from just the financial view of value to include the broader definition of value we introduced a moment ago.

2: Second is the People perspective Who a firm.

3: Third is the Value perspective What does a firm. These are the firms value propositions.

Note how were no longer just concerned with todays value propositions but also the value propositions related to a firms continued development over time.

4. And forth is the Process Perspective, how, where and with what does a firm do it.

Note that since weve recognized society and the environment we now need to explicitly think about how we do things, which stakeholders are involved, and where things are done.

Describe Whats Unique & Shared

V2.0 Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.

Unique to this businessEverything shared with everyone

Common to everyone & everything

Antony

But we also need to consider whats outside the boundary of this business - what is shared by all businesses that this business might need to use or might harm?

On the left Biophysical Stocks and Ecosystem Services are purely environmental there is no social or economic dimension to these.

They exist only within the environmental context.

It is only when a firm gains preferred access to a biophysical stocks, so they become resources in a business model, may a biophysical stocks acquire additional contexts as it becomes a resource for a specific business.

In the same way, it is only when the benefits of an ecosystem service are required by or impacted by a businesss activities that they acquire additional contexts: social and environmental.

On the right we have Ecosystem Actors and Needs; now how they overlay all three contexts and so may be humans with an economic concern (and hence due to the nesting some social and environmental concerns too), they could be humans with a social concern (and hence a social concern) or they could be humans or non-humans with an environmental concern. Not the touch-point between a business and ecosystem actor is a human actor so any non-humans must be represented by a humans to the business for example via an NGO.

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Tiffinday Business ModelV3.40 on FBC v2.0

16Stephen

Hand outs

Narayana Health

Antony

But we also need to consider whats outside the boundary of this business - what is shared by all businesses that this business might need to use or might harm?

On the left Biophysical Stocks and Ecosystem Services are purely environmental there is no social or economic dimension to these.

They exist only within the environmental context.

It is only when a firm gains preferred access to a biophysical stocks, so they become resources in a business model, may a biophysical stocks acquire additional contexts as it becomes a resource for a specific business.

In the same way, it is only when the benefits of an ecosystem service are required by or impacted by a businesss activities that they acquire additional contexts: social and environmental.

On the right we have Ecosystem Actors and Needs; now how they overlay all three contexts and so may be humans with an economic concern (and hence due to the nesting some social and environmental concerns too), they could be humans with a social concern (and hence a social concern) or they could be humans or non-humans with an environmental concern. Not the touch-point between a business and ecosystem actor is a human actor so any non-humans must be represented by a humans to the business for example via an NGO.

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A Societal Business Model?Can we create a process for participatory systemic civil planning ?Can we adapt the FBC as a planning tool?Would a canvas be sensitive to capturing stakeholders & community proposals?Do the Flourishing distinctions provide guidance for a sustainability case?

Flourishing Community as a Business Model

Strongly Sustainable Business Model adapted to future design of Flourishing Cities

Urban Ecologies 2015 Conference

Canvas + Generative workshopOntological DesignConvergent & redirectiveForesight (Anticipatory)Boundary CritiqueRich Picture Models

Both canvases ask 20 Questions:SSBM Ontology Flourishing Society Ontology 1. Actor2. Needs3. StakeholdersCitizens & community participants4. Relationships5. Channels6. Value PropositionsValue Co-Creation /Co-Destruction7. OrganizationInstitutions & organizations8. DecisionsGovernance9. PartnershipsPartners in Services10. ResourcesProcesses11. Biophysical Stocks12. Activities13. Ecosystem Services14. Success Accountabilities15. Tri-profit 16. Valuation method 17. Processes18. Costs19. Revenues20. Assets

20Stephen

Ok next exercise

What do we need to think about in practice to make it possible for business to have the possibility of flourishing themselves while creating that possibility for everyone and everything else?

What might be the same and what might be different from business as usual?

Put on your thinking caps, again with your neighbour and brainstorm

What are the two things that are needed so business can flourish for itself and for all its stakeholders?

Then well sample the room for your ideas

>> sampling harvest only write down participants ideas on the whiteboard limit exploration of deeper meanings