rsd4 3b steier - systemic design of an idea zone

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  • SystemicDesignofanIdeaZoneataScienceCenter

    RelatingSystemsThinkingandDesignConference4(RSD4)Banff,Alberta,Canada Sept13,2015

    Dr.FrederickSteier&Dr.W.TravisThompsonUniversityofSouthFlorida

    DepartmentofCommunication

  • SystemicDesignofanIdeaZoneataScienceCenter

    Workingthroughadesignmuddlewiththesystemicdesign

    materialsofconversationandmetaphor

    RelatingSystemsThinkingandDesignConference4(RSD4)Banff,Alberta,Canada Sept13,2015

    Dr.W.TravisThompson&Dr.FrederickSteierUniversityofSouthFlorida

    DepartmentofCommunication

  • Presentationflow

    Startingpoints Context,orintroducingthemuddle OverviewoftheWorldCaf(designeddiscussionformat) Detailedoverviewoftheparalleldesignprocessesandourchoices

    Closingwithanopeningforyour(systemic)redesignideas

  • Startingpoints

    AmericanSocietyforCyberneticsConference,1984;Philadelphia,PA

    MuseumofScienceandIndustry(MOSI),2011;

    Tampa,FL

  • Context(muddle)

  • Cabinetsthatpreviouslycontaineddinosaurbonesandotherfossils,nowwith3DprintedartifactsandroboticLegomodels.

  • Howmightweinvitecommunityideasfor

    designoftheemergingIdeaZone?

  • WorldCaf:conversationsthatmatter

    Usedwithpermission(WorldCafbookimages,2015)

  • ParticipantsinthefirstWorldCafsketchtheirideasoftheIdeaZoneintheemergingspace.

  • DetailofthebuildingblocksandsharedbutcherblockpaperwithsketchesofideasfortheIdeaZonecreatedduringthefirstWorldCafintheIdeaZone.

  • MOSIcommunitymembersandstaffinthesecondWorldCafexplorequestionsinvitingideasforredesignoftheemergingIdeaZone.

  • ConstructionofMOSIs3DPrintingtheFutureExhibition

  • DetailofthebuildingblocksandsharedbutcherblockpaperwithsketchesofideasfortheIdeaZonecreatingduringaWorldCafatMOSI.Thecompleted3DPrintingtheFutureExhibitionwithWorldCafparticipantsvisitingpriortoourCaf.

  • Questionsthatmatterfromour3DPrintingWorldCaf

    1. Wheredogoodsciencecenterideascomefrom?2. ImagineyouvebeencommissionedbyMOSIto

    makeorcreateideasfortheupcoming3DPrintingSymposium.YoureintheIdeaZonebringingyourideastolife.Whatistheexperienceofcreatingthoseideaslike?Whatdoesitlooklike,soundlike,smelllike,andfeelliketocreatethoseideas?

  • Questionsthatmatterfromour3DPrintingWorldCaf

    3. YoureinvitedtosketchtheSymposiumthatfeaturesyourcommissionedideas

    4. Imagineits4weeksfromnowandyourevisitingMOSIwithfriendstoshowthemyour3DprintedideasfromtheIdeaZonebeingfeaturedintheSymposium.Whatwerethesights,sounds,tastes,andfeelingsofsharingthatexcitementofyouridea?

  • DetailofthebuildingblocksandsharedbutcherblockpaperwithsketchesofideasfortheIdeaZonecreatingduringaWorldCafatMOSI.ConversationsduringthethirdWorldCafasMOSI/USFcommunitymembers,leadership,designers,andstafftogethermuddlethroughideasfordesigningtheemergingIdeaZone.

  • WorldCafparticipantsdoingseriousplaywithLegosandwoodenblocksastheyexploreoneoftheCafquestions.

  • DetailofthebuildingblocksandsharedbutcherblockpaperwithsketchesofideasfortheIdeaZonecreatingduringaWorldCafatMOSI.AwhiteboardwithbigideasandconnectionsacrossconversationsmadeateachtableduringCafreportouts.

  • DetailofthebuildingblocksandsharedbutcherblockpaperwithsketchesofideasfortheIdeaZonecreatingduringaWorldCafatMOSI.SketchesanddrawingsmadeonbutcherblockpaperinthemiddleofaCaftableasparticipantsexploredthegenerativequestions.

  • Closingwithopenings:whatwelearnedKeyprinciplesthatemergedfromthiswork,framedasquestions

    Howmighttherecursivenessofdesigningcommunicationfordesignbealeveragepointformutualchange? (Nelson,2008;Glanville,2012;Thompsonetal.,2014)

    Howmightdesigneddiscussionformats(suchastheWorldCaf)affordaframeoflearningconversationsatmultiplelevelsoforganization? (Brown&Isaacs,2005;Bateson,1972a)

    Howmightdesignteamsholdontoparadox,dilemmas,andconflictingframesasgenerativeofnewpossibilities? (Glanville,2012;Schn,1979;Faste,1987;Thompsonetal.,2014)

    Howmightexploringmetaphorsthroughconversationaffordspaceforcreativityandmuddlingthrough(inBatesonssense)? (Madsen,1994;Schn,1979;Bateson,1972b)

    Howmightmultiplelayers/levelsofacomplexorganizationbecomeengagedindesignconversationstogetherwithotherstakeholdersandcommunities? (Kelley&Kelley,2013;Nelson,2012)

    Howmightecologicaldesignandsystemsprinciplesinformahealthychangestabilitycycle? (Bateson,1979;HarriesJones,1995)

  • Bateson,G.(1972a).Thelogicalcategoriesoflearningandcommunication.InStepstoanecologyofmind.NewYork,NY:BallantineBooks.

    Bateson,G.(1972b).Whydothingsgetinamuddle?InStepstoanecologyofmind.NewYork,NY:BallantineBooks.

    Bateson,G.(1979).Mindandnature.NewYork,NY:BantamBooks.Brown,J.,&Isaacs,D.(2005).TheWorldCaf:Shapingourfutures

    throughconversationsthatmatter.SanFrancisco,CA:BerrettKoehler.

    Faste,R.(1987).Perceivingneeds.Warrendale,PA:SocietyofAutomotiveEngineers.

    Glanville,R.(2012).A(cybernetic)musing:Wickedproblems.Cyberneticsandhumanknowing,19,163173.

    Goodbun,J.(2012).Flexibilityandecologicalplanning:GregoryBatesononurbanism.ArchitecturalDesign,82,5255.

    References

  • References(continued)HarriesJones,P.(1995).Arecursivevision:EcologicalunderstandingandGregory

    Bateson.Toronto:UniversityofTorontoPress.

    Kelley,D.,&Kelley,T.(2013).Creativeconfidence:Unleashingthecreativepotentialwithinusall.NewYork:CrownBusiness.

    Madsen,K.(1994).Aguidetometaphoricaldesign.CommunicationsoftheACM,37,5762.

    Nelson,H.(2008).Designcommunication:Systems,service,conspiracy,andleadership.

    Schn,D.A.(1979).Generativemetaphor:Aperspectiveonproblemsettinginsocialpolicy.InA.Ortony(Ed.),Metaphorandthought.Cambridge:CambridgeUniversityPress.

    Thompson,W.T.,Steier,F.,&Ostrenko,W.(2014).DesigningcommunicationprocessforthedesignofanIdeaZoneatasciencecenter.JournalofAppliedCommunicationResearch,42,2,208226.

    WorldCafbookimages.(2015).Retrievedfromhttp://www.theworldcafe.com/toolsstore/hostingtoolkit/imagebank/bookimages.