refresh your creative process: best practices to get teams moving faster

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  • Refresh Your Creative ProcessBest Practices to Get Teams Moving Faster

    1

  • #createbetter

    The Dreaded Triple Constraint

    Fast Good

    Cheap

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    The Dreaded Triple Constraint

    Fast Good

    Cheap

    But this is what I want!

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    and MORE!!!

    73% of marketers expect to produce more content in 2017 vs 2016

    Source: Content Marketing Institute

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    Creative output is the bottleneck to your marketing execution

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    of marketers say producing content is a top challenge

    60%Source: Content Marketing Institute

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    One-third of creative projects are late or overbudget

    Have you missed a project deadline (or run over budget) in the last 12 months?

    Yes33%

    No67%

    Source: Hightail survey

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    Poor project management is top reason projects are late or over budget

    Unclear client feedback

    Inefficient review process

    39%

    66% 64%

    Poor project management

    Unclear approval process

    32%

    26%

    34%

    2%

    25%

    Why do you miss deadlines or run over budget?

    Source: Hightail survey

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    A broken creative process has tangible costs for your business

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    Managers spend 30-60% of their time in coordination meetings

    Source: Boston Consulting Group

    Lost Time

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    30% annual employee turnover rate

    Source: MediaPost

    Too many rush projects, poorly planned projects, and lack of project direction.

    Lost Morale

  • CONFIDENTIAL

    Digital Designer

    $137/hrArt Director

    $178/hrChief Creative Officer

    $861/hr

    Creative Director

    $283/hr

    Account Exec

    $98/hr

    Lost Money

    Over 40% plan add more agencies and freelancers to help create contentSource: 4As Survey & AdAge

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    Improving creative efficiency is imperative to your success

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    The Creative Process is Complex

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    Source: Content Marketing Institute

    of marketers dont have an effective creative process

    75%

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    Team Dynamics Contribute to the Problem

    ManagerMaker

    Stakeholder

    Unique projectsHeterogeneous teamsAsymmetrical power

    Different needsPhysically dispersedNo shared solution

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    66% of creative teams mostly get feedback in email

    But only 30% think email is effective

    for getting feedback

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    Stop collaborating with me!

    PrioritizeConceptualize

    Compartmentalize

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    Why doesnt anyoneupdate their tasks??

    OrganizeSummarizeCatalyze

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    Are we going to land this thing?

    AnalyzeMobilize

    Evangelize

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    Five tips for refreshing your creative processand getting the most out of your team

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    Clarify RolesConsider RACI

    Assign deliverablesDelegate creative control

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    Consolidate FeedbackSpecify feedback desired

    Capture and process commentsFilter and articulate next steps

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    Define TemplatesArticulate ideal project planEstablish clear milestonesAutomate repetitive projects

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    Get AgileHold regular stand-ups

    Deliver rounds frequently, iterativelySelf-organize teams

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    Standardize Your ToolsMake accessible to full teamEliminate information silosEstablish consistent usage

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    of marketers have a process in place to aggregate, organize, and manage visual assets being used

    across their marketing teams

    Only

    27%

    Source: CMO Council

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    Precise feedback

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    Precise feedback

    Assigned tasks

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    Precise feedback

    Assigned tasks

    Updated versions

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    Precise feedback

    Assigned tasks

    Updated versions

    Clear approvals

  • Reduces review turnaround times from

    4 days to 1

    Saves 4 hours per shoot

    Saves 5-10 hours per project

    Speeds up review process by 35%

    Gets feedback on-time

    Saves 10 hours per week

    Improved Creative Efficiency

  • #createbetter

    More informationhightail.com/business

    collaborate@hightail.com