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DESCRIPTIONReFresh Books. JRSB 350 Term Project Instructor: Mr. Mark Zubis August 7, 2012 Mitchal Lacoursiere , Shirley Pagal , Daryn Rainer. Introduction. Company Profile Goals E-commerce Activities Business Description. Mission Statement. - PowerPoint PPT Presentation
JRSB 350 Term ProjectInstructor: Mr. Mark ZubisAugust 7, 2012Mitchal Lacoursiere, Shirley Pagal, Daryn Rainer
IntroductionCompany ProfileGoalsE-commerce ActivitiesBusiness Description
Mission StatementTo remain a recognized leader in the central Edmonton new and used book retailing industry, while giving back to the local community and swiftly adapting to global trends.
E-Commerce platform Increase in sales growthExpansion of social connection
Improve customer networking connectionImprove customer satisfactionIncrease in sales revenue
Business ModelRevenue Model
Market AnalysisTarget MarketPricing StrategyPromotional PlanCustomer StrategyDistribution Plan
Target MarketWhere the market served?Who are target customer?What benefits that customers receive from the company?
Pricing StrategyWhat kind of pricing does the ReFresh Books offers to every customer?
Promotional PlanStore promotionsIncentivesSocial networking sitesE-commerce infrastructure initiative
Distribution PlanShipment of customer order Returns and exchanges policy
Competitor AnalysisWebsite Checklistwww.chapters.cawww.amazon.cawww.audreys.cawww.weebookinn.comReFreshNavigable, intuitive siteYesYesYesYesYesOnline salesOfferedOfferedOfferedUnavailableOfferedFAQYesYesSecure paymentYesYesYesN/AYesSufficient product informationYesYesYesNoYesFair PricingYesYesYesN/ASense of communityMediumHighLowLowHigh
Mode of paymentCredit Card, PayPal AccountProcessing of payment Gift Card Payment
ConclusionOpportunity to expand onlineFuture online customersSecured and User-friendly websiteMarketing activities Investment on infrastructure