pepsi refresh

Download Pepsi Refresh

Post on 22-Nov-2014

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My Presentation of the review of Pepsi's Campaign "Refresh Everything.

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  • 1. Pepsi: Refresh Everything
    Sasha Cameron
    Lynette Diaz
  • 2. What is the Pepsi Refresh Project?
    • Change the community through a donations program.
    • 3. NationalGlobalcampaign
    • 4. January 13, 2010 - Present
    • 5. Demonstrate Social Responsibility
    The Pepsi Refresh Project has demonstrated that bringing simple ideas to life can create a powerful impact in local communities. Over the past year, weve been inspired by the quality and impact of the ideas put into action by Pepsi fans across the U.S. And were excited to extend the impact of the program next year in the U.S. and around the world, said Lauren Hobart, CMO sparkling beverages, PepsiCo Beverages America.
  • 6. How Pepsi Refresh works:
    • Facebook
    • 7. Twitter
    • 8. Mobile App
    • 9. Text2Vote
    • 10. Website
    • 11. Power Voting