Qurater Business EdgeBig Data Approaches for Customer Acquisition

Founding Team

Rakshit DagaFounder & CEO

Sumit MishraFounder & CTO

Prashanth AdirajuCo-Founder &

Chief Product Officer

Each founding member brings 15+ years experience defining, developing & selling technology

products

Shopping behavior changing rapidly

80%Checking

prices online

before walking

into store

1/3Checking

prices on their

mobile while

in store

Webrooming69% of consumers

(18-36 age)

vs.

50% likely to

showroom

Showrooming50% of online buyers

checked the product

in a physical store

74%Of the customers

rely on

social media to

guide their

Online/offline

purchases

Consumers want tailored promotions and communications

to their individual purchasing habits & this drives sales

Direct response campaigns majority share, but social

lags search in effectiveness

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

facebookGoogle

(adwords)

0.20%

5.23%

CTR comparison of Social vs. Search

Social Lags

Search

Opportunity to improve Social media targeting

Social networks

have scale -

enormous user

bases and deep

databases.

$4.7B2013

$17.0B2017

Social data gains

more value the

closer to the source

you get--that is, to

individuals and to

what they express

about themselves on

social platforms ......

CAGR

30+%

But with current ad

targeting .......

Social Media Ad spend

Purchase intent context

is getting lost

Qurater provides

the deepest social

ad targeting

intelligence for

specific high value

verticalsFind the right customers with

better targeting and reach them

efficiently

DEMOGRAPHICAge, Gender

PERSONALCity, Birthday, Education, Workplace, Education

SOCIALLikes, Interests,

CONTEXTPurchase Intent

Our goal - help Brands improve social media ad ROI

facebook

CONTEXTDemographic,

personal, social &

behavioral

QURATER

CONTEXTProfiles from social

conversations

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

facebookGoogle

(adwords)

0.20%

5.23%

Retail CTR

Opportunity to

improve is

significant

Qurater profiling approach

Social profiles

discovered

based on user

activity &

conversations

Price segmentation (interest in a price point)

Intent to buy (“I want to buy”, “where can I buy”)

Based on user action (likes on brands fb page)

Based on conversation type (service feedback)

Interest in competitors brands

Specific to the

industry/brand

Qurater Context• Deeper understanding of vertical specific dimensions (e.g. price

segments, product features)

• Purchase intent – specific intent to buy a product

• Aggregate Customer intent – brand/product demand prediction

based on social signals (positive or negative)

• Correlation models tying verticals – e.g. A person interested in a

high value car is more likely to buy a premium phone or buy

premium fashion accessories.

What Qurater provides

Opportunitiesdiscover based on industry

specific dimensions

Social Profiles

Develop funnels based on specific criteria and for

targeting

Leads generate based on your sales funnel (profiles)

Analyticsactionable insights based

on industry specific dimensions

Email targeting

Personalized messages & offers

Ad optimization facebook & twitter

integration

Improved ad targeting with Facebook integration

CTR

CPA

Interest,

demographic

targeting

Interest targeting lets you

target everyone who has

expressed a specific

interest in any topic

Context (Purchase

intent) targeting

Context targeting lets you target

everyone who has expressed

purchase intent for a specific

product

Qurater integration with

facebook

(custom audiences)

Technology summary

Source Agnostic Data Discovery, Mining & Structure Extraction

Cloud scale – Massive Volumes Of Data

State of the art NLP / Machine Learning to derive industry specific

dimensions

Customizable analytics with industry leading visualization techniques

Technologies for improved ad targeting & to reach users efficiently

Qurater Roadmap

1 high value

vertical

(technology)

fb integration

3 high value

verticals (auto,

retail/ecommerce)

Correlation

Self-sign up

tw integrationTODAY In 6 MONTHS

Qurater Proposition for Brands• Discover social profiles with purchase intent for Brand’s

portfolio

• Develop a new/efficient channel to reach customers

• Improve social media ad ROI thru better targeting (fb, tw)

• Generate product demand insights (social buzz as a

proxy)A social ad targeting platform with deep intelligence and optimized

brand’s sales efforts

The opportunity we are after

$4.7B2013

$17.0B2017

CAGR

30+%

Social Media Ad spend Improve ROI of Social Media

$20MBusiness Opportunity

Deep intelligence for

Improved Ad targeting

Qurater provides the

deepest social ad

targeting intelligence for

specific high value

verticals.

Find the right customers with

better targeting and reach them

efficiently

DEMOGRAPHICAge, Gender

PERSONALCity, Birthday, Education, Workplace, Education

SOCIALLikes, Interests,

CONTEXTPurchase Intent