qurater june 2014
TRANSCRIPT
Qurater Business EdgeBig Data Approaches for Customer Acquisition
Founding Team
Rakshit DagaFounder & CEO
Sumit MishraFounder & Chief Qurater
Prashanth AdirajuCo-Founder &
Chief Product Officer
Each founding member brings 15+ years experience defining, developing & selling technology
products
Purchase intent is getting
lost
Qurater provides
the deepest social
ad targeting
intelligence for
specific high value
verticalsFind the right customers with
better targeting and reach them
efficiently
DEMOGRAPHICAge, Gender
PERSONALCity, Birthday, Education, Workplace, Education
SOCIALLikes, Interests,
CONTEXTPurchase Intent
Our goal is to help Brands improve their facebook ROI
CONTEXTDemographic,
personal, social &
behavioral
QURATER
CONTEXTPurchase Intent
from social
conversations
What Qurater provides
#1. Discovery of Purchase Intent from
Social/Web conversations
Any web site specific to
the industry
#2. Sales Lead ConsoleMarketing rep management console
techniques, technologies &
business rules to engage &
respond to customers in real
time
Conversions
(emails, Ads)
Leads
Opportunities
Discover purchase intent
across a range of
product categories
(phones, CE, PCs,
cameras, auto etc.)Business rules to
automate lead
generation
Personalized response
generation based on
Purchase intent insights,
Social profiles, Contact
information & Geo
location
#3. automation/integration
QURATER
BUSINESS
EDGE
CRM product(e.g. email)
Social profiles,
Contact
information
(email) & geo
location
identified from
social
conversations
based on
criteria / filters
Ad networks(e.g. Facebook)
Personalize
d Offers
Improved
targeting
Improved ad targeting with Facebook integration
CTR
CPA
Interest,
demographic
targeting
Interest targeting lets you
target everyone who has
expressed a specific
interest in any topic
Context
targeting
Context targeting lets you
target everyone who has
expressed purchase intent for
a specific product
Qurater integration with
facebook (custom
audiences)
#4. Insights businesses can act on
Average of 10K sales opportunities
per day for smartphones
2M social conversations analyzedGalaxy s4 drives the maximum of
sales opportunities
~80% of sales opportunities are
price queries
Technology summary
Source Agnostic Data Discovery, Mining & Structure Extraction
Cloud scale – Massive Volumes Of Data
State of the art NLP / Machine Learning to derive industry specific
dimensions
Customizable analytics with industry leading visualization techniques
Technologies for improved ad targeting & to reach users efficiently
Qurater provides the
deepest social ad
targeting intelligence for
specific high value
verticals.
Find the right customers with
better targeting and reach them
efficiently
DEMOGRAPHICAge, Gender
PERSONALCity, Birthday, Education, Workplace, Education
SOCIALLikes, Interests,
CONTEXTPurchase Intent