qurater - evolving social media monitoring to social intelligence
DESCRIPTION
Qurater is a personalised Big Data company and this is an overview.TRANSCRIPT
February 2014
Qurater Business EdgeBig Data insights personalized by digging deeper and discovering the context
QURATER is a Big Data Analytics company with a mission to personalize insights by digging deeper, filtering the noise and discovering the context behind the data. We are bringing together technologies in a unique way to 1. discover snippets of insights often hidden in streams of data by "filtering the noise" 2. improve ROI of social media investments by discovering the "context" of the conversations 3. overcome data overload challenges by "visual data discovery" 4. address data explosion problem with the use of "new tools & frameworks". QURATER has the ability to derive specific insights across industries and the type of insights we can derive are : Is BITCOIN a promising technology?, What type of news (e.g. political-slander) is driving political news buzz? Is "teeth-whitening" a promising opportunity in south-east asia? Our context discovery is by digging dipper and categorizing
the information across a set of user defined terms (e.g. political slander for political conversations). Using QURATER technology, any brand has the ability to derive focus group like insights. We are applying NLP, entity categorization (people, place, topic interests), sentiment analysis, interest graph technology to derive unique data sets. Basis this applying visualization technology to derive unique business insights. QUARTER is finding strong interest and currently the lead deployments include - MICROSOFT, OLAM International, TIMESCAPE, XOLO, ALEPH, NANDAN NILEKANI’s CAMPAIGN and INTEL.
Big Data insights by digging deeper and discovering the context
Context
People
Place
Product / BrandInterests
Sentiment
Qurater Personalized Big Data company Our mission is to dig deeper, find valuable information
hidden in the noise and gain insights that are actionable
Technology Target Markets Customers
Big Data Analytics
Business Intelligence
Social Media
Monitoring
Data Mining
NLP / Machine Learning
Interest Graph
Visual Analytics
Market trends, problems we are tackling
#1. “filter the noise”#2. “context”
#3. “visualization”
#4. “new tools”
#5. “$17B”
Context
PEOPLE
PLACE
BRANDINTERESTS
CATEGORY*
Qurate, Connect Dots, Discover Context“teeth-whitening” – is there a good business proposition in south-east
asia?what category (e.g. political slander vs. election campaign) drove the most political news buzz
classify opinions around BITCOIN – is it a promising tech.?
which technology drove the most funding activity over
the last 30-days?what type of customer service issue is being talked about the
most?
is value-pricing the most important attribute for my brand and how does this compare tocompetitors?
“taste” vs. “sweetness” – most interest in slim-fast
what interests are driving the negativity around your brand?
Discovery of social context - Our UniquenessWe are digging deeper to discover valuable information often hidden in the noise
Data Discover
y
Social Listening
Visual Analytics
Social Context
Current Social Listening technologies provide generic insights (e.g. buzz, share of voice)
+
Context
People
Place
Product / Brand
Interests
Sentiment
Technology Capability
QuraterData
Discovery across
domains
Social
Interest Graph
NLP – categorization
and sentiment
Visual Analytics
Learnability
Bringing together technologies in an unique manner
Seed List
Qurater
Insights
System Training capability to filter the noise
Learnability+
UNIQUENESS
Interest Graph
Key Insights for Microsoft Ventures
MV lags mentionsGoogle & 500 Startups – 80% of the volume
Share of VoiceGoogle 500 startups Microsoft
Sue RobinsonMellisa FinicchioGreg Martin
Dave McclureSean PercivalMarvin Liao
Ravi NarayanRahul Sood
GoogleIntellectual VenturesIonic Security
Axis CapitalArdent CapitalFacebook
MicrosoftGoogleKnight Foundation
#google#ux#startuo
#startup#bitcoin#500strong
#canadian#startup#microsoft
Co. designTech CrunchFast Company
The next webTech Crunch500 Startups
Tech CrunchNicolas PetitStartup Canada
Peop
le
Relationships Comparison
Com
pan
y#
Infl
uen
ce
Internet of things more strongly related to Google ventures
Case Study : Pre-view of Insights for Microsoft Ventures
San Fransisco
Yuri Miner
Silicon Valley
MOG
Accel
Austin
TheNextWeb
Microsoft Ventures
VenturesAfrica
Startup Incubator
crowdfunding
500 Startups
500Startups
CapitalFactory
AFRICA
startup accelerator
seed funding
-1.00 0.00 1.00 2.00 3.00 4.00 5.00
INDIA and AFRICA driving 3X more interest vs. Si Valley incubators
Google Ventures 12X more interest compared to Microsoft Ventures
ACQUISITION LAUNCHOTHER EVENTFUNDING IN TALKSSTARTUP ADVICE
TECHNOLOGY
36%
15%
37%
Wearable tech drove most of the news
activity over the last month
2.
1.
Funding Rajan AnandanStartup-Advice Larry Myler
3.
4.
Social Monitoring Data
SOV Mentions
Buzzing
hashtags influence
sentiment
Election Edge for Nandan Nilekani’s social media campaign Engage Voters on issues that matter to them
Communal
Climate Change
Pollution
Hospital
Beautification (e.g. Parks)
Police
Water Management
IT Infrastructure
Economy
Housing
Corruption
Women Empowerment
Waste Management
Education
Infrastructure
Governance
Traffic
0 100 200 300 400 500 600 700 800 900
22%
23%
10%
13%
3%1%1%1%1%
7%
9%
9%
roads potholes flyovers electricity
walkways bike paths foot path airport
metro bus services auto taxi
Social Media – What voters are talking about Manage Conversations about You
Social Media Mentions by Party
Party Sentiment volume
congress Negative 3200
TDP Positive 4123
0
100000
200000
300000
400000
500000
600000
Alerts
Case Study - QURATER discovery of Indian Politics
Political Slander drives the most
conversation, news
Kejriwal associated with POLITICAL
SLANDER the most, 3X more than NaMo
NaMo leading social media
influence by a huge margin
BJP & AAP most active vs. INC when it comes to followers and share of voice
Summary of interests in a map-
view
Most buzzing topics
Case Study Intel - Tracking Buzzing Apps
Jun Jul Aug Sept Oct Nov Dec Jan Feb0
200
400
600
800
1000
1200
Education
Weather
Travel & Local
Transportation
Tools
Sports
Social
Shopping
Productivity
Photography
Personalization
News & Magazines
Music & Audio
Medical
Media & Video
Live Wallpaper
Lifestyle
Libraries & Demo
Health & Fitness
Finance
Entertainment
Education
Communication
Comics
Business
Books & Reference
Social Media Buzz
Categorization
Education Apps
4.2
4.5
4.4
4.5
4.3
4.7
50K500K
50K500K
50K 50K
1.3K
0.6K
2.1K
8K0.4K
3K
Downloads
Reviews
Social Mentions
Sentiment
RankingApp Chatter on Social Media
24
5
4531
27
9
1. Battery 2. Screen
3. Network 4. Service Center
5. Software 6. Other
Service Complaints Volume
Complaints Categorization2
12
9
18
4
15
A500 B700Q600 Q800
Product Categorization
0 20 40 60 80 100 120
Channel Categorization
KA
AP
TN
MH
JK
DL
MUM
GOA
KL
UP
AP
MI
NG
0 5 10152025
Pla
ce C
ate
gori
zati
on
XOLO – Customer Service
Ability to provide context that is industry specificData mining and analytics capability Across Domains & Social Media Channels
Qurater Business Edge
Venture Capital News Commodities Politics Technology HealthCare Jobs
Consumer Packaged
Goods
Qurater Business Edge – Key FeaturesKey Feature Description
• Social Media context Monitor social media conversations across product brands, all social channels (tw, fb, rss, youtube, instagram) and provide actionable insights (live dashboard, updated real time).
• Influencer Analytics Identify & monitor key influencers that have an impact on brand perception including sentiment analysis.
• Web Analytics Provide insights via interest-graph on visitor behavior. The insights include (a) what content is interesting to the visitor base (b) what relationships exists across topics of interest
• Personalized content streams
Mine and discover news, information and other content streams relevant to brand. Ability to engage with the discovered content via a social layer (share, like, comment)
• Customer service management
Listen, analyze and manage customer service related information with insights on the type of issues,
• Dashboard / Reports All insights provided via a live dashboard, updated real time.
Product Pre-view
Advan
ced
Vis
ualiz
ati
on
Personalized Content StreamsBrand / Industry
Insights
Qurate (search)
Leadership
Rakshit DagaFounder & CEO
Sumit MishraFounder & Chief Qurater
Prashanth AdirajuCo-Founder &
Chief Product Officer