Qurater Business EdgeBig Data Technologies for Customer Acquisition & Customer Service

Opportunity we are addressing

Purchase

intent signals

getting lost in

the social

noiseIn the smartphone space,

40+% of the social

conversations are sales

leads type engagements

Bridging the

online-offline

gap

Consumers are using a

wide variety of channels

and Physical stores

remain important

Social customer

service, the new

telephone or the

next email

42% of customers expect

responses within 60minutes

We personalize Big DataOur mission is to dig deeper into the social noise and

provide capabilities for

Qurater

Marketing

Edge

For Brands & Agencies

Improving social media ROI

Converting online behavior

into offline sales

Qurater

Service Edge

For BPOs &

Customer Service

Qurater

Insights

For Brands

Managing Online brand

reputation

Industry news & brand

benchmarking

Based on

Industry

Specific

Dimensions

Smartphone Telco

ecommerce Auto

BFSIRetail,

Fashion, F&B

Intelligence

based on

Smartphone

Dimensions

Price Point

Featu

res

Brands

OS

Screen Size

Screen Technology

Number of SIMs

Processor Technology

Network type

Primary Camera

WiFi, Bluetooth, GPS

SAMSUNG

MICROMAX

KARBONN

XOLO

MOTOROLA

NOKIA

SONY

LG

HTC“I want to target shoppers interested

in a WINDOWS phone, based on

Qualcomm, local brand and willing to

pay Rs. 10K”

We personalize Big DataOur mission is to dig deeper into the social noise and

provide capabilities for

Qurater

Marketing

Edge

For Brands & Agencies

Improve social media ROI

Convert online behavior into

offline sales

Help brands

improve their

social media

AD ROI

facebook

CONTEXTDemographic,

personal, social &

behavioral

QURATER

PROFILINGProfiles based on

industry specific

dimensions

Case Study : ecommerce brandCampaign objective : Website clicks and Facebook page likes

13XIncrease

In CTR

70%Lower

CPC

CTR CPC CPMImpression

s

# of Users

Taking

Action

# of Page Likes

Baseline 0.035% ₹ 15.31 ₹ 5.34 56907 19 1Qurater Look Alike

Audience 0.512% ₹ 4.36 ₹ 21.99 11322 49 13

158%increase

13Xincrease

Qurater profiling approach

Social profiles

discovered

based on user

activity &

conversations

Price & feature segmentation (interest in price,

features)

Intent to buy (“I want to buy”, “where can I buy”)

Based on user engagement (likes on brands fb

page)

Based on conversation type (service feedback)

Interest in competitors brands

Specific to the

industry/brand

Help brands

turn online

behavior into

physical store

sales

Find and target

users with

“coupons” based

on online behavior

Integrate with

retailers & manage

coupon fulfillment

Digital CouponsConvert online behavior into sales at physical stores

Customer

profiles based

on online

conversations

Digital Ad

targeting

(Facebook)

Customer

clicks –

Digital

Coupon

Generation

Customer

contact

information

Retailer

activation

Retailer app- Stock in store

- Coupon

activations

- Credit

management

Brand

Insights

We personalize Big DataOur mission is to dig deeper into the social noise and

provide capabilities for

Qurater

Service Edge

For BPOs &

Customer Service

Online brand reputation

Help brands

manage their

online

reputation

We personalize Big DataOur mission is to dig deeper into the social noise and

provide capabilities for

Qurater

Insights

For Brands

Industry news & brand

benchmarking

Case Study

Big Data for

your

smartphone

Business

Technology summary

Source Agnostic Data Discovery, Mining & Structure Extraction

Cloud scale – Massive Volumes Of Data

State of the art NLP / Machine Learning to derive industry specific

dimensions

Customizable analytics with industry leading visualization techniques

Technologies for improved targeting & to reach users efficiently

Opportunitiesdiscover based on industry

specific dimensions

Funnel narrow down your

opportunities based on specific criteria

AnalyticsActionable insights based on industry specific dimensions

Customer Care

Manage your brand reputation

Digital Coupons

Personalized offers @ physical store based on

online behavior

Ad optimization Facebook & twitter

integration

Qurater Business Edge Capabilities

Qurater Proposition for Brands

• Discover social profiles with purchase intent for Brand’s portfolio

• Develop a new/efficient channel to reach customers

• Improve social media ad ROI thru better targeting (fb, tw)

• Bridge the gap between online & physical world (couponing)

• Be responsive about customer service issues (brand reputation)

We personalize Big DataOur mission is to dig deeper into the social noise and provide

capabilities for Sales Leads, Customer Service & BI

Use Cases

Sales Leads

Customer Service

Business Intelligence

Founding Team

Rakshit DagaFounder & CEO

Sumit MishraFounder & CTO

Prashanth AdirajuCo-Founder &

Chief Product Officer

Each founding member brings 15+ years experience defining, developing & selling technology

products