Qurater Business EdgeBig Data Approaches for Customer Acquisition

Founding Team

Rakshit DagaFounder & CEO

Sumit MishraFounder & CTO

Prashanth AdirajuCo-Founder &

Chief Product Officer

Each founding member brings 15+ years experience defining, developing & selling technology products

Social Media – Unique Ad opportunityMedia landscape is fractured, but Social networks have scale - enormous user bases and deep databases.

$4.7B2013

$17.0B2017

Social data gains more value the closer to the source you get--that is, to individuals and to what they express about themselves on social platforms ......

CAGR

30+%

But with current ad targeting .......

Social Media Ad spend

Purchase intent context is getting lost

Qurater provides the deepest

social ad targeting

intelligence for specific high

value verticalsFind the right customers with

better targeting and reach them efficiently

DEMOGRAPHICAge, Gender

PERSONALCity, Birthday, Education, Workplace, Education

SOCIALLikes, Interests,

CONTEXTPurchase Intent

Our goal- help brands improve their social media ad ROI

facebookCONTEXT

Demographic, personal, social &

behavioral

QURATERCONTEXT

Purchase Intent from social

conversations

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

facebook Google (adwords)

0.20%

5.23%Retail CTR

Opportunity to improve is significant

Improved ad targeting with Facebook integration

CTR

CPA

Interest, demographic

targeting

Interest targeting lets you target everyone

who has expressed a specific interest in any

topic

Context (Purchase intent)

targeting

Context targeting lets you target everyone who has expressed purchase intent for a specific product

Qurater integration with facebook

(custom audiences)

Qurater Context1. Deeper understanding of vertical specific dimensions (e.g.

price segments, product features)

2. Purchase intent – specific intent to buy a product

3. Aggregate Customer intent – brand/product demand prediction based on social signals (positive or negative)

4. Correlation models tying verticals – e.g. A person interested in a high value car is more likely to buy a premium phone or buy premium fashion accessories.

What Qurater provides

Technology summary

Source Agnostic Data Discovery, Mining & Structure Extraction

Cloud scale – Massive Volumes Of Data

State of the art NLP / Machine Learning to derive industry

specific dimensions

Customizable analytics with industry leading visualization

techniques

Technologies for improved ad targeting & to reach users efficiently

Qurater Roadmap

1 high value vertical (technology)

fb integration

3 high value verticals

(auto, retail/ecommerce)

Self-sign up

tw integrationTODAY In 6 MONTHS

Qurater Proposition for Brands1. Discover social profiles with purchase intent for

your products

2. Develop a new/efficient channel to reach customers

3. Improve social media ad ROI thru better targeting (fb, tw)

4. Generate product demand insights (social buzz as a proxy)

Qurater offers a social ad targeting platform with deep intelligence and optimized for your business

Qurater provides the deepest social ad

targeting intelligence for specific high value verticals.

Find the right customers with better targeting and reach

them efficiently

DEMOGRAPHICAge, Gender

PERSONALCity, Birthday, Education, Workplace, Education

SOCIALLikes, Interests,

CONTEXTPurchase Intent