We translate web

conversations to actionable sales leads, customer

issues and brand insights –

allowing businesses to

act in real time.

Data Mining

Industry specific filters

NLP

Service framework

HOTSPOT detection

Conversation Analytics

feedback, queries, complaints mined from social platforms and any web site

classify conversations based on filters specific to each industry

natural language processing to discover context, insights from conversations

techniques, technologies & business rules to engage & respond to customers in real

time

derive brand insights accurately

and instantly by filtering through the

noise real time discovery of customer service

issues or sales demand before

they become un-manageable

Capability

Uniqueness

Source Agnostic Data Discovery, Mining & Structure Extraction

Cloud scale – Massive Volumes Of Data

State of the art NLP / Machine Learning to derive industry

specific dimensions

Customizable analytics with industry leading visualization

techniques

Technologies for increased efficiency and responsiveness

Complaints

Feedback

Query

INDUSTRY SPECIFIC FILTERS

SERVICE TICKETS

SALES LEADS

PRODUCT INSIGHTS

CONVERSATION ANALYTICS

RESPONSE SYSTEM

Conversation Categorization

Actions & Insights

NLP Techniques

Social Media and Geo Specific web

sites

Approach

SOCIAL PLATFORMS (fb, tw, g+)

PRODUCT REVIEW SITES

(CNET.com)

Mine Conversations for purchase intent

(apply industry specific filters)

CRM SOLUTION INTEGRATION

Integrate into existing CRM

solutions

DIRECT MESSAGE

PERSONALIZED OFFERS

Contact users with promo offers-

traffic to your site

Mine for purchase intent

USER PROFILES (SOCIAL)

Profile of users that have demonstrated

purchase intent

Sales Lead Generation

Insights for Smartphone Brands – India Market

~1M social conversations analyzed*M

icro

max

XO

LO

Karb

onn

Nokia

htc

Sam

sung

LG

sony

apple

gio

nee

lenovo

xia

om

i

0

500

1000

1500

2000

2500

3000

3500

CUSTOMER SERVICE ISSUES

Mic

rom

ax

Nokia

XO

LO

Sam

sung

htc

Karb

onn

LG

apple

sony

gio

nee

lenovo

xia

om

i

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

QUERIES/FEEDBACK

Mic

rom

ax

XO

LO

Sam

sung

Nokia

Karb

onn

htc

apple LG

gio

nee

lenovo

sony

xia

om

i

0

2000

4000

6000

8000

10000

12000

SALES LEADS

* Data crawl over 2-3 days and varies by brand

Galaxy core Galaxy core lte

Galaxy gear Galaxy grand

Galaxy grand 2 Galaxy mega 58

Galaxy note 3 Galaxy s iii

Galaxy s3 neo Galaxy s4

Galaxy s4 i9500 Galaxy s5

Galaxy star Galaxy trend

Galaxy trend s7392

Galaxy Grand 2

25%

Galaxy S412%

Case studies

24

5

4531

27

9

1. Battery  2. Screen

3. Network 4. Service Center

5. Software 6. Other

Service Complaints Volume

Complaints Categorization2

12

9

18

4

15

A500 B700Q600 Q800

Product Categorization

0 20 40 60 80 100 120

Channel Categorization

KA

AP

TN

MH

JK

DL

MUM

GOA

KL

UP

AP

MI

NG

0 5 10152025

Pla

ce C

ate

gori

zati

on

Feedback

Query

Complaints

News/Mktg

15

48

120

90

Conversation Cat-egorization

1-Apr

2-Apr

3-Apr

4-Apr

5-Apr

6-Apr

7-Apr

8-Apr

9-Apr

10-A

pr

11-A

pr

12-A

pr

13-A

pr

14-A

pr

15-A

pr

16-A

pr

17-A

pr0

100

200

300

400

500

600

0

5

10

15

20

25

30

Volume Response VolumeSLA Violations Response Time

Customer Service

Customer Service ConsoleService rep management console Management Dashboard

Key Insights for Large VC Firm (Startup)

Firm lags mentionsGoogle & 500 Startups – 80% of the volume

Share of VoiceGoogle 500 startups Microsoft

Sue RobinsonMellisa FinicchioGreg Martin

Dave McclureSean PercivalMarvin Liao

Ravi NarayanRahul Sood

GoogleIntellectual VenturesIonic Security

Axis CapitalArdent CapitalFacebook

MicrosoftGoogleKnight Foundation

#google#ux#startuo

#startup#bitcoin#500strong

#canadian#startup#microsoft

Co. designTech CrunchFast Company

The next webTech Crunch500 Startups

Tech CrunchNicolas PetitStartup Canada

Peop

le

Relationships Comparison

Com

pan

y#

Infl

uen

ce

Internet of things more strongly related to Google ventures

San Fransisco

Yuri Miner

Silicon Valley

MOG

Accel

Austin

TheNextWeb

Facebook

Microsoft Ventures

VenturesAfrica

Startup Incubator

crowdfunding

500 Startups

500Startups

CapitalFactory

AFRICA

startup accelerator

seed funding

-1.00 0.00 1.00 2.00 3.00 4.00 5.00

INDIA and AFRICA driving 3X more interest vs. Si Valley incubators

Google Ventures 12X more interest compared to Microsoft Ventures

12345

36%

15%

37%

Wearable tech drove most of the news

activity over the last month

2.

1.

Funding Rajan AnandanStartup-Advice Larry Myler

3.

4.

Social Monitoring Data

SOV Mentions

Buzzing

hashtags influence

sentiment

Key Insights for Large Ventures Firm (Startup)

What are the top of mind issues in Bangalore?

36.76%

26.36%

12.17%

7.72%

5.63%

3.55%1.97%1.34%0.87%0.87%0.83%0.75%0.59%0.51%0.04%0.04%

INFRASTRUCTURE CORRUPTION EDUCATION TRAFFIC BEAUTIFICATIONECONOMY GOVERNANCE WOMEN WELFARE POLICE COMMUNALHOSPITAL WATER WASTE MANAGEMENT EMPLOYMENT POLLUTIONCLIMATE CHANGE

#1 - Infrastructure

#2 - Corruption

#3 - Education

BANGALORE

VOTERS

CONGRESS

BJPAAP

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

EDUCATIONCORRUPTIONINFRA-STRUCTURE

How are the political parties associating with Bangalore issues?

Social Media Analysis – India Elections

Qurater Business EdgeLeading edge technologies for increased efficiency and responsiveness

Leadership

Rakshit DagaFounder & CEO

Sumit MishraFounder & Chief Qurater

Prashanth AdirajuCo-Founder &

Chief Product Officer

Business Edge

Competitive AnalysisCustomer Service Use-Case

Sales Lead Use-Case

Brand Insights

Comprehensive Data Mining

Industry Specific Signals

✖ ✖ ✓Limited to Social Platforms

✖

✓ ✖ ✖Limited to Social Platforms

✖

✓ ✖ ✓Limited to Social Platforms

✓

✓ ✓ ✓ Source Agnostic ✓

Qurater Advantage / Uniqueness

Industry specific approach

Unique Offering

Custom analytics & better visualization

Social + any web siteSource Agnostic

3 focused industries with the deepest intelligence