professional employer organizations are experiencing rapid ......track platform expansion. prismhr...
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Insider
Business Services
The BGL Business Services Insider is published by Brown Gibbons Lang & Company, a leading independent investment bank
serving middle market companies throughout the U.S. and internationally.
Spotlight:
The PEO Industry Pulse Professional employer organizations are experiencing rapid growth,
fueled by a vibrant small business market in need of bundled human
resources solutions, with increased regulatory complexity and
emerging technology expected to sustain outsourcing demand. Capital
is flowing into the sector, driving an active M&A market.
In our spotlight survey, we assess the “state of the market”, exploring
recent regulatory developments and growth drivers, as well as
valuation and consolidation trends within the sector. Leading CPEOs
sound off on key issues, including the IRS certification process,
healthcare reform, and the economy in a roundtable forum.
August 2017Brown Gibbons Lang & Company
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The marketplace for PEO services is large and growing, fueled by a vibrant small business market in need of bundled
human resources solutions, with increased regulatory complexity and emerging technology expected to sustain
outsourcing demand. Capital is flowing into the sector and driving an active M&A market.
Spotlight On:
PEO Industry Pulse
Large Addressable Market
Recent estimates from the National Association of Professional Employer Organizations (NAPEO) size the market at between $136 and $156 billion in gross revenue generated from some 156,000 to 180,000 clients—representing less than 3 percent of U.S. employers utilizing PEO services—underscoring significant room for increased penetration and growth.
Market research firm IBISWorld identifies PEOs as a growth industry, pegging gross revenue at $168 billion in 2017. The sector saw solid growth, with compound annual growth in revenues of 8.7 percent between 2012 and 2017 and is forecasted to grow 2.6 percent annually through 2022.
Public industry participants are reporting strong performance:
• ADP (NasdaqGS: ADP) is reporting outsized growth
in its PEO Services business, ADP TotalSource. In the
company’s F4Q 17 earnings call, ADP reported a
13 percent increase in PEO revenues, outpacing Payroll
growth of 4 percent. Worksite employees grew by
12 percent to top 462,000 in the same period. ADP is
forecasting revenue growth of 11 to 13 percent in its
PEO business in fiscal 2018.
• TriNet Group (NYSE: TNET) has achieved a three-
year revenue CAGR in excess of 20 percent and is
forecasting double-digit growth into 2019. “There’s
plenty of market out there,” TriNet CEO Burton
Goldfield told attendees at the J.P. Morgan Global
Technology, Media, and Telecom Conference held in
May 2017. “They’re about 3 percent penetrated right
now into the bundled HR services business. Within that
55 million who go to work in those small businesses,
we believe about 27 million are addressable from
TriNet’s products and services.”
• Insperity (NYSE: NSP) estimates only 4 million of
an addressable market of 71 million employees are
currently served through a co-employment model.
The company is continuing on a path of double-digit
growth, reporting record results in 2Q 17 with gains of
12.5 percent and 30 percent in revenue and adjusted
EBITDA for the quarter. Year-to-date, revenue
increased 11 percent over the 2016 period. This positive
momentum builds on 13 percent revenue growth for
the full year 2016 and 10.3 percent growth forecasted
for 2017.
Commenting on the demand outlook, Goldfield added, “I believe the pendulum for the PEO construct, which involves a transfer of liability, is strong right now because of the changes in the legal and regulatory environment and the uncertainty. I also believe the market has options as it relates to technology…as well as exceptional service models.”
Regulatory
Increased regulation of the PEO industry is strengthening the credibility of existing players and presenting formidable barriers to entry. The enactment of federal legislation in 2014 through the passage of the Small Business Efficiency Act (SBEA) provided a national industry framework for certification and acceptance.
In July 2016, the IRS began accepting applications for the voluntary program for persons to apply to become Certified Professional Employer Organizations (CPEOs). Key highlights of the new certification program include:
• Reporting Requirements: The IRS will provide
necessary reporting and recordkeeping rules and
procedures, including rules that require the CPEO to
track and report the “commencement or termination” of
a service agreement with a customer.
• Bonding: A CPEO must maintain a $50,000 bond, or,
if greater, a bond in an amount that is equal to five
percent of the CPEO’s federal employment tax liabilities
for the previous year (not to exceed $1 million).
SOURCE: NAPEO, IBISWorld, S&P Capital IQ, PitchBook, Company Filings, and public data.
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• Annual Audits: A CPEO must prepare and provide the
IRS with annual independent financial statement audits
prepared by a CPA.
• Quarterly CPA Attestations on Employment Taxes:
A CPEO must provide quarterly assertions to the
IRS regarding payment of all employment taxes,
accompanied by an examination level attestation by an
independent CPA with respect to each such assertion.
• Annual Fee: The CPEO must pay an annual fee of up to
$1,000 per year to be (and remain) certified.
• List of CPEOs will be published: The IRS will publish a
list of all CPEOs, as well as a list of those PEOs whose
certification has been revoked or suspended.
• CPEO Sole Liability: The CPEO assumes sole liability for
the collection and remission of the federal payroll taxes
with respect to wages paid by the CPEO to worksite
employees.
While opinions from industry executives are mixed concerning the benefits of the new IRS certification, there is consensus that government backing will provide added credibility and increased awareness to support the sector’s continued positive growth trajectory. “Obviously, having federal recognition and legislation in place will add legitimacy to the industry as a whole, and especially to those who choose to get and maintain certification,” observed Brian Fayak, chief executive officer at Nextep and a participant in our roundtable (Page 15 of Business Services Insider). “That being said, the industry has been around for over 30 years so the bigger impact will probably be the awareness that it is driving across the business community and specifically the investment community.” CPEOs point to competitive advantages of certification, citing added credibility and the ability to win more customers. Small PEOs that choose to forego certification may be disadvantaged in competitive situations with certified firms, said some insiders. “Certified PEOs will try to use their certification to their advantage as they market their services…I also believe that PEO brokers and others who shape public opinion about PEOs will recommend that companies looking to use PEOs select from the group of certified PEOs,” commented roundtable contributor John Allen, president and chief operating officer of G&A Partners. “As such, being certified is almost a right of passage.”
Technology Technology is both an opportunity and a threat in today’s rapidly evolving market. PEOs are investing in leading-edge technology, HR specialty software and services, and mobile solutions to increase productivity and profitability of operations.
• In April 2017, PrismHR announced it was bringing
in Summit Partners as a new capital partner to fast-
track platform expansion. PrismHR is enhancing its
platform and tools to improve the end user experience,
announcing the release of Employee Self Service 2 in
June 2017 with more robust data analytics and mobile
optimization features. The company is converting
some on-premises clients into the cloud and converting
Summit clients to the Prism platform. Accel-KKR, the
former majority equity holder, retained a minority
interest in the company. Since Accel-KKR’s investment,
PrismHR increased its user base by 94 percent, resulting
in 50 percent growth in worksite employees.
• Darwin continues to invest in its PEO technology
platform with mobile-friendly enhancements and
employee self-service options among key features.
• TriNet Group (NYSE: TNET) unveiled in June 2017
its “next generation” HRM solution to track payroll,
benefits, time and attendance, reporting, and other HR
functions in a single, unified platform.
• Insperity (NYSE: NSP) announced in its F1Q 17 earnings
call that it will be launching upgrades to its technology
platform this summer to provide clients with a robust
HCM user experience expected to have a “dramatic
affect on its mid-market business”.
• New PEO technology platforms like WorkLogic are
entering the market.
SOURCE: NAPEO, IBISWorld, S&P Capital IQ, PitchBook, Company Filings, and public data.
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Spotlight On:
PEO Industry Pulse
Similarly, technology is increasingly being used to solve and eliminate SMB HR services problems through disruptors such as Justworks and Namely, who are among a number of new entrants that have attracted significant amounts of recently raised capital to fund expansion. Justworks has raised more than $57 million to date, including $33 million in a Series C round led by Redpoint Ventures in March 2016, with participation from Bain Capital Ventures, Thrive Capital, and Index Ventures. Justworks’ technology platform serves to automate payroll, payments, HR, and benefits administration for small business customers. “With our model, we empower businesses with accessible, affordable benefits, seamless payroll, and frictionless compliance,” said Isaac Oates, Justworks’ founder and CEO.
Namely raised $50 million in a Series D financing this January bringing its total funding to more than $168 million. Altimeter Capital Management and Scale Venture Partners co-led the January raise with Sequoia Capital, Matrix Partners, Four Rivers Group, and True Ventures among the participating investors. Namely has reportedly been an acquisition target, recently rejecting an offer from Google, and is on a path to go public, reported TechCrunch. Calling Namely the “leading HR platform for mid-sized companies everywhere,” Stacey Bishop, a partner at Scale Venture Partners, told TechCrunch, “They’ve made HR a differentiator for their clients—providing the best possible experience for employers and employees alike. We are thrilled to partner with Namely as they continue to transform the industry.”
Accelerating Acquisition Activity
The M&A market continues to remain active as strategics seek acquisitions for new market growth and synergies and private equity funds look to back high-quality companies as platforms to pursue acquisition growth strategies.
Financial sponsors continue to be attracted to the sector’s secular growth, large addressable market, and tech-enabled delivery model, with fragmentation presenting the opportunity to execute buy-and-build platforms. Notable recent platform buys include, in 2016, Questco (Parallel49 Equity), and in 2015, Progressive Employer Management Company (Tenex Capital Management) and CoAdvantage (Morgan Stanley Private Equity).
In February 2017, Atairos increased its equity stake in U.S.-based TriNet Group (NYSE: TNET), purchasing the 25.7 percent interest held by General Atlantic, bringing its ownership position to approximately 28 percent. Commenting on the investment, Atairos CEO Michael Angelakis, said, “We believe TriNet is uniquely positioned to capture emerging opportunities in the growing PEO market and beyond. We look forward to partnering with TriNet and working with our strategic relationships to help scale the business further and fuel TriNet’s next phase of growth.” General Atlantic first invested in TriNet in 2005.
HR Outsourcing (HROI), the regional PEO platform of Clarion Capital, added on with Fortune Financial in December 2015, a move to broaden its footprint which will now service 25,000 WSEs and over 750 clients in 8 states. HROI is considering additional acquisitions, said Clarion Managing Director Jon Haas, commenting on the transaction: “The acquisition of Fortune significantly augments HROI’s existing PEO operations and provides the combined company with a scalable platform for continued expansion.”
National PEOs are looking to increase scale and market penetration. Private equity-backed Oasis Outsourcing, a platform of Stone Point Capital since 2014, has completed four strategic add-ons resulting in double-digit worksite employee growth. Add-ons include Diversified Human Resources, previously backed by Caltius Equity Partners, in July 2017; CEP, Inc., the controlling shareholder of Fortune Industries, Inc. (OTCMKTS: FDVF) in September 2016, and A1HR and Doherty Employer Services, in December 2015.
Oasis now serves more than 7,500 clients and 230,000 WSEs nationwide, which is up from 4,700 SMBs and 160,000 WSEs at the time of Stone Point’s acquisition. In July 2017, Kelso & Company acquired a significant minority equity stake in the company. Oasis has a history of private equity backing, counting HIG Capital, Nautic Capital, and Altaris Capital among its former investors.
We expect the sector will continue to attract private equity interest in the coming quarters, fueled by a strong capital markets environment and a sense of urgency for funds to deploy capital. Sponsors will be in active pursuit of new platforms and accretive tuck-in acquisitions to accelerate growth.
SOURCE: NAPEO, IBISWorld, S&P Capital IQ, PitchBook, Company Filings, and public data.
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Spotlight On:
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PEO Industry Pulse
On a scale of 1 to 5 (with 5 being the highest) please rate
the importance of each of the following aspects of a PEO’s
value proposition:
Utilizing a roundtable survey comprised of leading CEOs, consultants, and investors in the space, we explore the value proposition of the PEO model, the PEO industry itself, and the current valuations of PEOs. Recent regulatory developments and growth drivers, as well as valuation and consolidation trends are examined.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Strategic HR
Cost
Administrative Relief
Risk Sharing
ACA Compliance
Benefits Administration
Payroll Tax Management
Unemployment Tax Management
Health Insurance
Workers Compensation Insurance
Risk Management
HR Services
Payroll
HR Tools
Technology
1 2 3 4 5
• Technology
• Administrative Relief
• HR Services
• Health Insurance
• Benefits Administration
MOST IMPORTANT• Risk Sharing
• Unemployment Tax Management
• Strategic HR
LESS IMPORTANT
Survey findings underscore the growing demand for innovative technology in HRO services, with 94 percent of respondents assigning Technology an importance rating of 4 or 5. More than half (52 percent) assigned a rating of 5. This compares to only 67 percent (4 or 5 rating) and 39 percent (5 rating) in our 2015 survey.
ACA Compliance fell from a top-ranked PEO service, with only 26 percent of respondents assigning a 5 rating, down from 50 percent in our 2015 survey.
PEO VALUE PROPOSITION
“These are all of highest importance, but the sum is greater than of all of these parts.”
Indicate the most important aspects of a PEO’s value proposition:
INNOVATIVETECHNOLOGY
COMPLIANCEBENEFITS
ADMINISTRATION
ONE-STOPSOLUTION
TRUST
COSTSAVINGS
TIME SAVINGS
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On a scale of 1 to 5 (with 5 being the highest) please rank
the following client employee sizes in terms of fitting
within the PEO model:
On a scale of 1 to 5 (with 5 being the highest) please
rank the desirability of a PEO also offering the following
additional non-PEO services:
What do you believe is the appropriate average
administrative fee for a high-quality PEO service model?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
200+
100 - 200
50 -100
25 - 50
25 or less
1 2 3 4 5
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Financial Software
Reporting
Labor Management
Time and Attendance
Staffing
HRIS Tools
Recruiting
ASO
Payroll Only
1 2 3 4 5
8%
54%
27%
12%
< $1,000
$1,000 to $1,250
$1,250 to $1,500
$1,500 +
• 25-50 employees
MOST IMPORTANT• 200+ employees
LESS IMPORTANT
• Reporting
• Time and Attendance
• HRIS Tools
• ASO
MOST IMPORTANT
• Staffing
• Financial Software
• Payroll Only
LESS IMPORTANT
Consistent with our 2015 survey findings, client employee size of 25-50 was identied as the primary target PEO market with more than 70 percent of participant responses (rating of 5), followed by approximately 50 percent for 25 or less.
The majority (54 percent) of survey respondents believe administrative fees should fall within a range of $1,000 to $1,250 for high-quality PEOs.
HRIS Tools moved up in ranking, receiving a 4 or 5 rating by 64 percent of executives surveyed. This contrasts with only 41 percent 2015.
PEO VALUE PROPOSITION
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ESAC �Future
Market Awareness
Long-Term Sales
Short-Term Sales
Industry Penetration
1 2 3 4 5
Spotlight On:
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PEO Industry Pulse
On a scale of 1 to 5 (with 5 being the highest) please rank
the significance the new IRS certification will have on the
following:
Survey findings were mixed. While some executives anticipate the new IRS certification will stimulate awareness and expand industry penetration, others believe the impact on sales will be limited, particularly in the short term. The majority concur that the IRS certification will not affect the future of ESAC.
Assuming the current penetration of the PEO industry is
5-7% of the SMB market, on a scale of 1 - 5 (with 5 being the
highest) please rank the likelihood that PEO penetration in
the next 5 years can reach the following levels:
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Over 25%
25%
20%
15%
10%
1 2 3 4 5
Executives remain bullish on the PEO model, with a majority of respondents anticipating continued growth and market expansion over the next five years. Sixty-nine percent of respondents surveyed believe PEO penetration could reach 10 percent of the SMB market (4 or 5 rating), followed by a more optimistic 31 percent who project as high as 15 percent penetration.
What are the limiters of growth in a largely untapped market? Survey participants shared their observations:
PEO INDUSTRY
“PEOs are still too unknown as a business model.”
“I don’t see a huge impact from CPEO happening. Most of the high quality operators were already ESAC certified. I do think it will prevent some lower quality
operators from sticking around.”
“Too many low quality providers holding back growth. Large players are still swallowing acquisitions,
causing churn.”
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Portal / Website
Mobile Access
Reporting
Benefits Administration
Company Strength
Roadmap
User Interface
Client Interface
Time and Attendance
Client On Boarding
Implementation
Cost Effectiveness
Functionality
1 2 3 4 5
Business Services Insider
On a scale of 1 to 5 (with 5 being the highest) please rank
each of the following PEO markets in terms of further
penetration opportunity:
On a scale of 1 to 5 (with 5 being the highest) please rank
the importance of each of the following in evaluating a
PEO technology platform:
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Northeast (NY, NJ, CN, MA, PA)
Midwest (IL, IN, WI, MI, MO, KY, IA)
Texas
West (OR, WA, UT, CO)
California
Southeast (GA, NC, SC, TN, AL)
Florida
1 2 3 4 5
• Midwest
• Northeast
• Southeast
HIGHEST• Florida
• California
• West
LOWER
• Functionality
• Portal / Website
• Client Interface
• Reporting
MOST IMPORTANT
• Roadmap
• Company Strength
LESS IMPORTANT
Florida received the lowest ranking (1 or 2 ranking) for a second time by nearly half of participants surveyed (46 percent). One survey participant characterized the market as “cut-throat”, suggesting less opportunity for additional penetration.
PEO INDUSTRY
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PEO Industry Pulse
On a scale of 1 to 5 (with 5 being the highest) please rank
the significance of each of the following issues that the
PEO industry faces:
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Market Awareness
Sustainability of U.S. Economy
Non PEO Competition (Zenefits, ADP, Paychex, Workday)
Health Insurance Markets
Heath Care Reform
Workers Compensation Markets
Technology
Regulation
1 2 3 4 5
• Health Insurance Markets
• Regulation
• Technology
• Market Awareness
MOST IMPORTANT• Non-PEO Competition
• Sustainability of the U.S. Economy
LESS IMPORTANT
PEO INDUSTRY
On a scale of 1 to 5 (with 5 being the highest) please
rank the quality of each of the following PEO technology
platforms:
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Heartland / Ovation
Millennium
Workday
Oracle/PeopleSoft
PayPlus
SaaShr
Darwin
PrismHR (HRP)
1 2 3 4 5
PrismHR, SaaShr, Oracle/Peoplesoft, and Workday were among the companies receiving high rankings for their technology platforms. Heartland/Ovation and Millenium received lower rankings.
“The sustainability of the U.S. economy is most certainly a factor in the short term. While PEOs may lose revenue on same store sales as in 2009, new business may grow during down economic times
to offset the loss in existing customer base payroll. When the economy would rebound, given the client
retention rate within the PEO industry, I believe subsequent industry revenues will be stronger than
prior to an economic dip.”
Despite the tepid recovery and growing predictions of a near-term recession, the health of the U.S. economy was not identified as a key issue by a majority of executives surveyed. Less than 10 percent of respondents (7 percent) believe it is an issue of high importance (5 rating), compared to 22 percent in 2015.
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When valuing a PEO, please rate on a scale of 1 to 5 (with 5
being the highest) the importance of each of the following
factors:
For a high quality PEO, please indicate the appropriate
% of Gross Profit that each of the following components
should represent:
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Average Gross Profit per WSEAverage Administra�ve Fee per WSE
Average WSE WageHealth Insurance Program
WC ProgramRisk Management
Technology Pla�ormQuality of HR Services
Produc�vity of Sales EngineManagement Team
Geographic Loca�onsClient Reten�on
Industries ServedQuality of Client Por�olio
Quality of EarningsEarnings
Future Growth Poten�alHistorical Growth Rate
Size
1 2 3 4 5
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Commissions
SUTA
Workers Comp
Admin Fees
10% or less
25-50%
50-75%
75-100%
Other
• Client Retention
• Quality of Client Portfolio
• Average Gross Profit per WSE
• Quality of Earnings
• Earnings
• Management Team
• Productivity of Sales Engine
MOST IMPORTANT
• Historical Growth Rate
• Geographic Locations
• Industries Served
• Average WSE Wage
• Risk Management
LESS IMPORTANT
• Clients (client retention and quality of book) moved up in ranking above financial measures.*
• Earnings quality was identified as the primary financial measure in valuation. Gross profit and margin (per WSE and FTE) and EBITDA size and trajectory were frequently cited as key metrics.
• Growth, growth, growth! Future growth continues to outweigh historical performance.
• Management remains essential to the value equation, supported by an effective sales organization.
• The sales engine is a critical driver of growth.
*Combined 4 and 5 ratings.
Administrative fees are the core component of profitability for leading PEOs. Nearly 90 percent of company executives expect admin fees to account for 50 percent or more of PEO gross profit.
PEO VALUATION
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PEO Industry Pulse
For each of the following hypothetical PEOs, please select the appropriate adjusted EBITDA multiple for valuation purposes:
SizeAnnual Growth Average Administrative Fee per WSEAverage Gross Pro�t per WSEAverage EBITDA per WSE
5-6x
7-8x
8-9x
9-10x
10x+
5,000 WSEs0%
$750
$1,000$300
5,000 WSEs0%
$750
$1,000$300
10,000 WSEs5%
$1,000
$1,200$400
50,000 WSEs10%
$1,250
$1,500$500
100,000 WSEs15%$750
$1,200$400
76%
18%
6%
0%
5-6x
7-8x
8-9x
9-10x
11%
44%
44%
0%
5-6x
7-8x
8-9x
9-10x
5%
11%
21%
32%
32%
5%
11%
21%
16%
47%
5-6x 7-9x 8-10x+ 9-10x+
Historical Valuation Trends
Valuations have moderated
but still remain at historical
high levels.
The LTM median composite
of 14.6x exceeds the median
value over the last 5 years
(13.9x) and 10 years (11.6x).
PEO VALUATION
PEO Valuation Metrics
Size matters according to PEO executives surveyed, illustrated by these valuation ranges. Insiders point to lower valuations for small PEOs, citing EBITDA multiples below 5x (3x-4x).
Source: S&P Capital IQ.
*Median ValuesBGL PEO Composite Index: ADP, BBSI, NSP, TNET, PAYX
EBITDA Multiple
10-year: 11.6x
5-year: 13.9x
Median Value
11.0
x10
.5x
11.3
x9.
6x7.
9x 8.1x
8.2x
6.6x
5.7x
6.9x
8.3x 9.
1x 9.4x
11.1
x13
.0x
13.1
x11
.6x
10.5
x9.
0x11
.3x
11.6
x11
.5x
11.9
x11
.4x 12
.5x
13.0
x 14.1
x16
.2x
14.0
x13
.6x
14.0
x14
.8x
15.1
x13
.2x
12.3
x 13.9
x10
.2x
15.4
x13
.9x
14.4
x14
.7x
14.5
x
0.0x
2.0x
4.0x
6.0x
8.0x
10.0x
12.0x
14.0x
16.0x
18.0x
1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TriNet
Barrett Business Services
Insperity
Paychex
ADP
6-8x
8-10x
10-12x
12x+
Please indicate the appropriate EBITDA multiple valuation
range for the following PEOs in the current market:
Survey findings revealed significant variability. The valuation range of 8-10x received the highest number of responses, which challenges current public market valuations.
The PEO value proposition
is observed in public market
valuations, which for high-
quality PEOs, have risen to
historic levels.
PEO VALUATION
EBITDA Multiples of Public PEOs
Source: S&P Capital IQ.
*Median ValuesBGL PEO Composite Index: ADP, BBSI, NSP, TNET, PAYX
EBITDA Multiple
10-year: 11.6x
5-year: 13.9x
Median Value
11.0
x10
.5x
11.3
x9.
6x7.
9x 8.1x
8.2x
6.6x
5.7x
6.9x
8.3x 9.
1x 9.4x
11.1
x13
.0x
13.1
x11
.6x
10.5
x9.
0x11
.3x
11.6
x11
.5x
11.9
x11
.4x 12
.5x
13.0
x 14.1
x16
.2x
14.0
x13
.6x
14.0
x14
.8x
15.1
x13
.2x
12.3
x 13.9
x10
.2x
15.4
x13
.9x
14.4
x14
.7x
14.5
x
0.0x
2.0x
4.0x
6.0x
8.0x
10.0x
12.0x
14.0x
16.0x
18.0x
1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
NA: Denotes data not available for forecast period.Source: S&P Capital IQ.As of 8/1/2017.
12.8x
0.0x
9.2x
13.4x
17.7x
14.5x
0.0x
10.6x
14.3x
19.4x20.2x
14.6x
14.0x
13.5x
14.8x
TriNet
Barrett Business Services
Insperity
Paychex
ADP
LTM
2017E
2018E
NANA
Source: S&P Capital IQ.
EBIT
DA
Mul
tipl
e
*Post-TriNet IPO
4Q 14 1Q 15 2Q 15 3Q 15 4Q 15 1Q 16 2Q 16 3Q 16 4Q 16 1Q 17 2Q 17
ADP 15.2x 14.6x 13.1x 15.7x 16.4x 17.2x 16.9x 15.3x 17.2x 16.5x 16.2x
Paychex 14.4x 15.3x 14.4x 14.0x 15.3x 15.5x 16.7x 15.9x 16.5x 15.6x 14.7x
TriNet 15.3x 17.5x 13.3x 10.6x 13.9x 10.2x 15.4x 13.9x 14.4x 14.7x 14.1x
Insperity 9.8x 14.9x 12.2x 9.8x 9.9x 8.9x 13.0x 12.3x 12.0x 14.0x 10.8x
Barrett Business Services NM NM NM NM 8.3x 5.6x 7.7x 10.8x 12.2x 10.7x 14.5x
0.0x
4.0x
8.0x
12.0x
16.0x
20.0x
Relative Valuation Trends
12
Business Services Insider
13
Spotlight On:
Business Services Insider
PEO Industry Pulse
Please rate on a scale of 1 to 5 (with 5 being the highest)
the factors below that have driven the increase in PEO
valuations over the past two years:
Over the next 12 months, do you believe that PEO
valuations will:
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Performance of Leading PEOs
Healthcare Reform
Investor Interest in Sector
Improvement in U.S. Economy
1 2 3 4 5
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Remain at the Same Level Increase Decline
Yes
No
While insiders maintain an optimistic outlook, they have tempered their value expectations. Sixty-five percent of companies surveyed expect valuations will rise over the next 12 months, which is down from 79 percent in our 2015 survey. Less than 20 percent expect valuations to decline.
New investors are entering the industry with significant capital to fund organic and inorganic growth, which has contributed to multiple expansion. More than 80 percent (rating of 4 or 5) of surveyed executives attribute the rise in PEO valuations to recent investor interest in the sector.
Public PEOs are being rewarded with lofty valuations, with multiples at or near historic highs, another driver behind current valuation trends.
PEO VALUATION
13
Business Services Insider
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Business Services Insider
PEO VALUATION
SOURCE: S&P Capital IQ, PitchBook, Company Filings, and public data.
SELECTED INVESTMENT ACTIVITY INVOLVING PEOS
May-17
DATE DEAL STATSTARGET ACQUIRER
Feb-17
Feb-17
Jan-17
Sep-16
Aug-16
Jul-16
Jul-16
May-16
Dec-15
Dec-15
Dec-15
Oct-15
Oct-15
Sep-15
Enterprise Value (EV): $235MEV/EBITDA: 10.0x
Enterprise Value (EV): $93MEV/EBITDA: 7.5x
Enterprise Value (EV): $32.2MEV/EBITDA: 5.8x
CEP, Inc.
Enterprise Value (EV): $15MEV/EBITDA: 4.3x
Enterprise Value (EV): $1.99B*EV/EBITDA: 13.1x
*25.7 percent stake
Jul-17
Jul-17 Minority equity stake
14
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Spotlight On:
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PEO Industry Pulse
profile
Founded in 1995, Houston-based G&A Partners is a full-service CPEO offering a comprehensive suite of outsourced HR solutions, including HR support, risk management, and recruitment; benefits administration; and payroll, including time and attendance, payroll processing, and reporting.
John Allen is a co-founder and serves as President and COO responsible for overseeing daily operations of the company and is heavily involved in the strategic outlook and growth of the firm.
Brian Fayak founded Nextep in 1997 “with a dream of doing it differently”, leaving behind a successful career at Staff Leasing, a publicly-traded PEO. The Oklahoma City-based CPEO offers a comprehensive suite of human resources services including HR, benefits, payroll, and risk and compliance, focusing on small and medium-sized businesses. Nextep was among the first to achieve Certified PEO recognition from the IRS.
“My goal was to give my clients the best of both worlds: the benefits and state-of-the-art technology that large companies have to offer, and the personal service and flexibility that smaller companies deliver. We’ve grown over the years, and we’ll continue to grow, but I’ve never lost sight of that dream. It’s still what I’m passionate about today.”
JOHNALLEN
Tandem HR, a Chicago-based CPEO, offers customized solutions associated with human resources, benefits, payroll, tax administration, regulatory compliance, and risk management to businesses of all sizes. Bruce Leon is the founder and CEO of Tandem HR, started in 1998, along with sister companies Benefits Solutions Group (1997) and Alliance Workplace Solutions (2006). His professional career in human resources spans more than 25 years.
“As Tandem HR is about to celebrate its 20th anniversary in the PEO industry, we are very humbled and honored to be one of the first few PEOs to be certified by the IRS.”
BRIANFAYAK
BRUCELEON
15
Business Services Insider
16
Q What impact will the new IRS certification program have on industry penetration?
Allen, G&A Partners. I think the common belief is that the IRS certification will in some way legitimize the industry and allow us to increase market penetration. However, the verification in and of itself will do nothing. It will only matter if NAPEO and participating PEOs get the word out. The IRS will do nothing to promote our brand. We have to do that and use the certification as a way to convince a skeptical business world that what we do has real value and the backing of federal and state governments.
Fayak, Nextep. We believe that it will have a material impact on the growth and penetration of our industry. That was one of the primary reasons why we decided to be one of the trail blazers to get certified first. Obviously, having federal recognition and legislation in place will add credibility and legitimacy to the industry as a whole, and especially to those who choose to get and maintain certification. That being said, the industry has been around for over 30 years so the bigger impact will probably be the awareness that it is driving across the business community and specifically the investment community. The combined effect of added credibility and awareness should drive new growth for all of us.
Leon, Tandem HR. I believe that while the actual benefits are limited, the recognition by the IRS gives the PEO industry that final acceptance that makes our solution not just credible, but preferred. We have had record sales so far in 2017.
Q What key advantages will CPEOs have once certified, and what disadvantages will those that do not get certification be facing?
Fayak, Nextep. We felt strongly that we needed to be in the first group of PEOs to get certified because we knew that the publicly traded PEOs in the industry would also rush to be the first. We also feel that PEOs that are certified will win more customers than PEOs that are not certified.
Leon, Tandem HR. The advantages are (1) credibility, (2) succession in taxation, and (3) credibility. The disadvantages to those not certified will be (1) credibility, (2) credibility, and (3) credibility!
Allen, G&A Partners. I’m not sure if certified PEOs will have much of an advantage. All PEOs will be able to point to the fact that the federal government recognizes PEOs, regardless of certification, so a small business should not be concerned about regulatory approval. I do believe that the certified PEOs will try to use their certification to their advantage as they market their services, especially in competitive situations with non-certified firms. I also believe that PEO brokers and others who shape public opinion about PEOs will recommend that companies looking to use PEOs select from the group of certified PEOs. As such, being certified is almost a right of passage. It gets you on a list of “approved” vendors, but does nothing to make your organization “best in class.”
Q What will be the short-term sales impact for PEOs that receive certification versus those that don’t?
Leon, Tandem HR. We are seeing larger sales. We had 7 new deals in 2017 of over 100 employees.
Allen, G&A Partners. I expect little short-term impact. We were one of the first PEOs certified by the IRS. We issued a press release announcing our certification. I’m not aware of a single telephone call we received from a client, prospect, or trusted advisor as a result. Over time, I would imagine that the certification may give us a leg up on local competitors who are not certified. More importantly, our sales associates can point to the certification and the SBEA legislation to show that what we do is legitimate and valuable.
PEO Industry Pulse
WHAT IMPACT WILL THE NEW IRS CERTIFICATION PROGRAM HAVE ON INDUSTRY PENETRATION?
The industry has been around for over 30 years so the bigger impact will probably be the awareness that it is driving across the business community and specifically the investment community. The combined effect of added credibility and awareness should drive new growth for all of us. - Brian Fayak, Nextep
roundtable
16
Business Services Insider
17
Q What will be the short-term sales impact for PEOs that receive certification versus those that don’t? (continued)
Fayak, Nextep. As mentioned in my previous response, the biggest impact will be their ability to compete with the group of CPEOs. While the industry has been around for more than 30 years, there is still fear, questions, apprehension, and concern around the whole concept of co-employment. This certification will not erase all of that from the mind of buyers, but it will certainly ease it, and in some competitive situations where the playing field may otherwise be level, being a CPEO or not should be the deciding factor.
Q Will the certification be viewed differently by different PEO client industry verticals, and if so, which ones?
Allen, G&A Partners. Over the years, we have received push back from prospects doing business with the federal government. The certification should change that. I would imagine it may change perceptions in the white collar space too, albeit not too dramatically. I see little impact to blue and gray collar firms.
Fayak, Nextep. I suppose that all comes down to how the CPEO chooses to position the certification, but generally speaking, I believe it will vary more based on persona than industry. Obviously, heavily regulated industries such as banking and finance may place higher importance to the certification than a roofing business in the construction industry, but there are detail-oriented, compliance-minded people in every business and in every industry that are going to want and need the peace of mind that a CPEO can bring.
Leon, Tandem HR. I’d like to think Health Carriers and Workers Compensation will give preferred treatment. We will let you know.
Q How will the IRS certification program affect the future of ESAC?
Fayak, Nextep. I cannot speak for my peers in the industry. I can only speak for Nextep, and we plan to remain committed to ESAC and the certification program they have diligently worked to provide to our industry for the last 20+ years. We view the combined certification as the gold standard in our industry.
Leon, Tandem HR. The ESAC question is a large one. We support ESAC and have been a founding member for almost 20 years. However, the value to us is diminished unless they figure out a new value proposition.
Allen, G&A Partners. I don’t think IRS certification will impact ESAC much. The IRS does not guarantee that its certified PEOs will make payroll and meet their obligations. ESAC does. The IRS provides virtually no services to the certified PEO community. ESAC does. In my opinion, ESAC certification means far more than IRS certification. ESAC just doesn’t have the name recognition that the IRS has and never will.
Q If ObamaCare is repealed, what would the impact be on the PEO industry?
Leon, Tandem HR. ObamaCare repeal could open up more opportunities, but let’s wait and see the details.
Allen, G&A Partners. ObamaCare was a big boon to the PEO industry. It forced businesses to think outside the box and look for new solutions. Many found the answers they were looking for in the product and service offerings of PEOs. If the law is repealed in its entirety, some businesses will no longer feel compelled to offer health insurance, and PEOs will lose business. If it is repealed in part or replaced by something else, then the demand for innovative and cost-effective solutions may remain. I believe ObamaCare created an increase in PEO awareness that won’t go away because of changes or the elimination of the legislation.
WHAT KEY ADVANTAGES WILL CPEOs HAVE ONCE CERTIFIED, AND WHAT DISADVANTAGES WILL THOSE THAT DO NOT GET CERTIFICATION BE FACING?
The advantages are (1) credibility, (2) succession in taxation, and (3) credibility. The disadvantages to those not certified will be (1) credibility, (2) credibility, and (3) credibility! - Bruce Leon, Tandem HR
roundtable
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Q If ObamaCare is repealed, what would the impact be on the PEO industry? (continued)
Fayak, Nextep. It seems that at some level there will be legislative changes to the Affordable Care Act. The question is, will it be a repeal or a revision. The current draft appears to be more of a revision than a repeal, albeit with some significant revisions. All of that being said, the reality is the Affordable Care Act, at some level, will have lasting impacts regardless of any revisions that may occur. More importantly, health care and the process of purchasing and managing employer-sponsored benefit programs was confusing and painful for the SMB space before ACA, it is confusing and painful after ACA, and it will continue to be confusing and painful for many years to come. ObamaCare or no ObamaCare, health insurance is one piece of a very robust value proposition that a CPEO provides. At the end of the day, we make the complex, confusing, and sometimes painful process of being an employer simple.
Q How much longer do you believe growth in the U.S. economy will continue, and what impact do you think a mild recession would have on the PEO industry?
Allen, G&A Partners. Houston went through its own recession about two years ago when the price of oil plummeted. We are not anxious to see the national economy falter, but it inevitably will. That’s just the way it works. The question is when, right? The new administration is certainly pro-business and will do all in their power to light a fire in an economy that has never fully recovered. In my opinion, the economy has been dragging for some time, and the stock market has risen to record heights based on the expectation that at some point the economy would really take off. I’d like to think the economy will have a spurt before the next recession, but I am uncertain and not particularly bullish. That said, we are aggressively growing our business through organic sales and strategic acquisitions, so we are banking on at least a stable economy over the next four years.
Fayak, Nextep. Well, I am not an economist. I’m an avid consumer of the news and mass media which would be my primary source for information on this topic. I’m not sure that I would be the most reliable source for an opinion on the future growth of our economy as a whole, but I can say that our clients are hiring, growing, and seem to be optimistic about the near and mid-term outlook of their businesses. As for a recession, we would definitely feel the impact of a lasting recession on our existing book of business. The combined effect of client attrition and workforce downsizing is hard to outrun. That being said, in economic lows businesses are more receptive to learn about new ways to help their business run more cost effectively, more efficiently, and to help improve employee productivity and engagement. In a moderate recession, PEOs have a better chance than not to maintain or shrink only slightly.
Leon, Tandem HR. I’d like to think we will see slower but still positive growth through all of 2018. Then we could have a minor hiccup. Either way, with only 4 percent penetration of PEOs in small to mid-sized businesses in the Midwest, and a projected market of 25 percent or more, I believe we will do well whichever way the market moves.
PEO Industry Pulse
IF OBAMACARE IS REPEALED, WHAT WOULD THE IMPACT BE ON THE PEO INDUSTRY?
I believe ObamaCare created an increase in PEO awareness that won’t go away because of changes or the elimination of the legislation.
- John Allen, G&A Partners
roundtable
18
Middle Market M&A Activity Private Equity Transaction Activity
Mergers & Acquisitions Activity
Trends in Valuation
Acquisition Financing Trends
Total Leverage Equity Contribution
SOURCE: Standard & Poors LCD.
*NA: Data not reported due to limited number of observations for period. *NA: Data not reported due to limited number of observations for period.SOURCE: Standard & Poors LCD.
SOURCE: Standard & Poors LCD.
Transactions with Strategic Buyers Transactions with Financial Buyers
Transaction Count by Deal Size
Middle market enterprise values between $25 million and $500 million. Middle market enterprise values between $25 million and $500 million.
EBIT
DA
Mul
tiple
Tota
l Deb
t to
EBIT
DA
EBIT
DA
Mul
tiple
Equi
ty C
ontr
ibut
ion
(%)
Middle Market M&A Activity
SOURCE: PitchBook.SOURCE: S&P Capital IQ.Based on announced deals, where the primary location of the target is in the United States.Middle market enterprise values between $25 million and $500 million.
NOTE: Buyout activity only*Through June 30, 2017
38%
35%
46%
51%
47%
43%
41% 40%
37%
44%42%
40%
25%
30%
35%
40%
45%
50%
55%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Jun-17
4.8x
5.4x
4.1x
3.6x
4.1x4.3x
4.5x4.7x 4.7x 4.8x 4.7x 4.8x
0.0x
1.0x
2.0x
3.0x
4.0x
5.0x
6.0x
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Jun-17
119
148
125
151
106 14
115
614
510
713
214
811
458 97 96 13
110
012
214
113
412
0 166
163
154
137
160
164 23
514
716
119
219
916
1 217
231
250
232
227
240
228
183
199
210
228
176
189
207 21
921
4 240
207 22
221
1 268
191 20
7 233
113
9112
011
119
714
5 161 23
420
416
823
022
621
417
6 211
188
307
208 22
7 248 28
623
325
5 328 35
528
327
0 305
334
261 27
125
8 310
234
23965
6659
6362
67 6363
3658
4319
1926 35
4032
4258
6155
63 6853
4254 50
6939
4660
7949
8273
7060 53
77 6854
77 5161
44 53
$0
$10
$20
$30
$40
$50
$60
$70
$80
0
100
200
300
400
500
600
700
800
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Transaction Value ($ in billions)
Num
ber o
f Tra
nsac
tions
$25M-$50M $50M-$250M $250M-$500M Trans Value
7.2x
8.3x
6.5x 6.6x
6.3x
8.2x
8.1x 8.
5x
8.2x
8.0x 8.0x
7.4x 7.
7x
7.7x
9.1x
8.7x
7.6x
8.5x
9.9x
9.4x
7.5x
8.5x
9.1x
8.7x
8.7x
9.9x
10.1
x
9.9x
9.9x
5.0x
6.0x
7.0x
8.0x
9.0x
10.0x
11.0x
12.0x
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Jun-17
<$250 million $250-$499 million $500 million+
8.2x
6.8x 7.
1x
9.8x
8.0x
7.6x 7.7x
8.6x 8.7x 9.
2x
7.4x
7.0x
8.7x
9.4x
8.4x
7.6x
9.2x 9.
5x
8.9x
8.7x
10.1
x
11.4
x
9.4x10
.0x
9.1x
10.2
x
8.2x
9.5x 9.
7x
9.7x
8.5x
9.1x
9.8x 10
.3x
8.2x
5.0x
6.0x
7.0x
8.0x
9.0x
10.0x
11.0x
12.0x
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Jun-17
<$250 million $250-$499 million $500 million+
NA
*
NA
*
NA
*
NA
*
NA
*
NA
*
NA
*N
A*
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017* 1H2016
1H2017
Under $25M $25M-$100M $100M-$500M $500M-$1B $1B-$2.5B $2.5B+
Overall M&A Activity
Business Services Insider
19
Business Services M&A Activity
PROFESSIONAL EMPLOYER ORGANIZATIONS AND HUMAN RESOURCES OUTSOURCING
In May 2017, Avitus Group completed the acquisition of
The Growth Company, a provider of human resources,
training, and organizational strategy services serving
Alaska and the Pacific Northwest. The company services
more than 3,500 organizations across diverse industries.
The Growth Company was founded in 1978. “This merger
adds The Growth Company’s extensive experience in
human resources to Avitus Group’s suite of professional
business services,” said Avitus CEO Willie Chrans. “It’s
strength adding to strength, which helps our clients, the
business community, and the overall economy in Alaska
and beyond.” The transaction follows the purchase of
HRnovations in July 2016, based in Washington State,
which expanded Avitus’ West Coast presence.
In February 2017, Atairos acquired a 25.7 percent equity
stake in TriNet Group (NYSE: TNET) for $442.3 million,
equating to an implied enterprise value multiple of
EBITDA of 13.1x. Atairos CEO Michael Angelakis joined
TriNet’s Board of Directors in connection with the
transaction. The ownership stake represents the remaining
interest held by General Atlantic, which first invested in
TriNet in 2005, bringing Atairos’ ownership position to
28.3 percent.
In January 2017, Asure Software (NasdaqCM: ASUR)
completed the acquisition of Personnel Management
Systems, Inc. (PMSI), a Seattle-based PEO serving the
SMB market. The company operates a full-service HR
outsourcing model offering solutions in the following areas:
employment, group benefits, management resources,
policy and procedures, HR administration, wage and salary
issues, employee relations, training and development,
safety and drug programs, and recruiting. PMSI is one of the
largest providers of HR services in the Pacific Northwest.
Commenting on the transaction, Asure Software CEO Pat
Goepel, said, “PMSI enhances our software and service
offering, and with their expertise, we will successfully roll
this service out nationwide. By adding a valued service such
as HR Outsourcing for small to medium sized companies,
we are positioning Asure for important growth and
expansion, which will be accretive to our P&L.”
BGL’s Business Services team served as the exclusive
financial advisor to PMSI in the transaction.
In July 2017, Oasis Outsourcing acquired DHR Services
Holdings, LLC from Caltius Equity Partners, a move
to expand its geographic reach in the Western U.S.
Caltius exited its seven-year investment in the sale. DHR
represents the fourth add-on for Oasis in the last two
years. Oasis was acquired Stone Point Capital in 2014,
with participation from management.
SOURCE: S&P Capital IQ, PitchBook, Equity Research, Company Filings, and public data.
20
Business Services Insider
Source: S&P Capital IQ, mergermarket, PitchBook, and BGL Research.
Historical Business Services M&A Activity
Based on announced deals, where the primary location of the target is in the United States.
Quarterly M&A Activity by Sector
0
15
30
45
60
4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
2011 2012 2013 2014 2015 2016 2017
Num
ber o
f Tra
nsac
tion
s
PEO Payroll Benefits Administration HR Technology Staffing
Business Services M&A Activity
with them to expand Artech’s regional footprint. We are
excited about the potential to offer the Tech-Pro team’s
skills and capabilities in IT solutions, Staffing, and MSP/
VMS relationships to our clients.” New Jersey-based
Artech provides workforce solutions, IT consulting, and
SOW-project services. The company employs more than
7,200 professionals from over 25 locations across the
United States, India, and China.
PAYROLL & PAYROLL PROCESSING
In January 2017, Asure Software (NasdaqCM: ASUR)
completed the purchase of Payroll Specialties NW, Inc.
(PSNW), a move to expand its footprint in the Northwest
U.S. The transaction was valued at $3.46 million. Eugene,
Oregon-based PSNW is a provider of Asure’s human capital
management (HCM) solution to small- and mid-sized
businesses in the region. As part of a larger organization,
PSNW clients will benefit from Asure’s comprehensive
suite of products, including HCM software, Time & Labor
Management, and Agile Workplace solution. Asure Software
CEO Pat Goepel commented on the transaction: “We are
delighted to be adding PSNW as an extension of Asure
Software. We are also excited to have PSNW President
Shawn Gregg to continue as a business development leader
at Asure, helping to grow and acquire Service Bureau
Organizations to sell our leading HCM solution. With this
acquisition, we look to leverage PSNW’s small business
experience and solution nationally, which we believe will be
accretive to our overall earnings.” Transaction Multiple: 2.1x
Revenue
In December 2016, Strategy Execution Partners, LLC and
OAE Software, LLC (d/b/a StratEx) received a minority
investment from Halyard Capital to accelerate expansion
initiatives. StratEx provides HCM software solutions for
small and mid-sized businesses to manage their HR needs,
from applicant tracking and time and attendance to
payroll, benefits, and performance management. Many of
StratEx’s customers are in the restaurant, hospitality, and
retail industries. “We’re going to aggressively grow,” said
StratEx CEO Adam Ochstein, in a Crain’s interview. “We
have about a dozen sales reps. I want to grow the sales
team, development team, and service team.” The company
has experienced rapid growth since its inception in 2005,
doubling its employee base to about 90 in 2016 and expects
to exceed 150 in the next 12 months, Crain’s reported.
The transaction follows the September 2016 purchase
of CEP, Inc., the controlling shareholder of Fortune
Industries, Inc. (OTCMKTS: FDVF). Brentwood,
Tennessee-based Fortune Industries is comprised of three
companies: Century II located in Tennessee; Employer
Solutions, with offices in Arizona, Colorado, and Utah;
and Professional Staff Management located in Indiana.
The businesses provide human resource consulting and
management, employee training and development, workers
compensation and risk management, payroll, and benefits
administration services to more than 600 small- and
medium-sized businesses in 47 states. The transaction
adds more than 14,000 worksite employees to the Oasis
platform.
Commenting on the transaction, Oasis CEO Mark Perlberg,
said: “The addition of Fortune Industries to the Oasis family
continues our trend of strategic acquisitions as part of our
growth strategy. The inclusion of Century II, Professional
Staff Management, and Employer Solutions Group is
significant in Oasis’ strategy to increase our geographic
footprint and cost-efficient client offerings. This acquisition
also gives us the opportunity to welcome an experienced
and talented team of Fortune Industries professionals to
the Oasis organization.”
BGL’s Business Services team served as the exclusive
financial advisor to Fortune Industries in the transaction.
STAFFING
In January 2017, Artech Information Systems acquired
information technology solutions provider Tech-Pro,
located in Minneapolis, Minnesota, a move that will expand
its service footprint in the Midwest. Tech-Pro provides IT,
engineering, and business strategy support to clients that
include start-up businesses to Fortune 1000 organizations.
The company employs 295 people.
Artech CEO, Ranjini Poddar commented on the partnership:
“We are extremely excited to welcome the Tech-Pro team
to Artech. With over 26 years of experience in the staffing
industry, the Tech-Pro team is sure to have a positive
impact on our clients and consultants.” Ajay Poddar,
Artech’s Executive Vice President, added, “We are pleased
to have an experienced management and delivery team
in the Twin Cities region and look forward to working
SOURCE: S&P Capital IQ, PitchBook, Equity Research, Company Filings, and public data.
Business Services Insider
21
Jonathan Barnes, Partner of Halyard Capital, commented,
“This investment is reflective of Halyard’s continued focus
on opportunities in the HCM space. In StratEx, we found a
business with a proprietary platform that provides a broad
suite of SaaS-based applications that help automate and
streamline the HCM workflow in a regulatory-compliant
fashion. The company is quickly gaining market share, and
we hope to accelerate its growth with additional investment
in products, capabilities, and people.”
HR TECHNOLOGY
In May 2017, Asure Software (NasdaqCM: ASUR)
acquired iSystems from Silver Oak Services Partners
in a transaction valued at $76.7 million. The buy adds a
leader in HCM technology and will expand Asure’s Service
Bureau community. Through its platform Evolution HCM,
South Burlington, Vermont-based iSystems provides
payroll, tax management, and HR software combined with
comprehensive back-end service bureau tools to more
than 75,000 companies and 1.5 million end users across
the U.S.
“We are continuing to compete in a much larger
market. With the acquisition of iSystems, our strategy
of partnering with the customer base of service bureau
organizations and helping them grow continues,” said
Asure Software CEO Pat Goepel. “By scaling with Asure
we will be able to offer the iSystems client base an
exceptional experience, with an innovative approach
to human capital management. We see this acquisition
accretive to our overall P&L.” Transaction Multiples: 6.0x
Revenue and 96.6x EBITDA
In May 2017, SaaS payroll and HR provider Electronic
Commerce Inc. (ECI) acquired cfactor Works Inc.
renaming the combined business Vibe HCM. The
acquisition of cfactor’s platform Vibe HCM is expected to
create an end-to-end human capital management solution
for middle-market businesses as well as a growing roster
of enterprise-level customers, the company said.
Todd Tyler of ECI will lead Vibe HCM as CEO and Cary
Schuler, founder and CEO of cfactor Works, will serve in
the role of senior vice president of marketing.
“Combining ECI and cfactor Works is exciting news for
the HCM marketplace because Vibe HCM will be able to
offer one unified platform that delivers on employers’ HR
transactional needs as well as their strategic employee
engagement initiatives,” said Todd Tyler. “We look forward
to working with Cary and the talented cfactor Works
team to leverage the complementary strengths of our
organizations.”
“With Vibe products, cfactor has approached the HCM
space from the perspective of developing easy-to-use
HR technology designed to uniquely engage, enhance
productivity, and deliver value to each and every
employee,” said Schuler. “We are excited about the
opportunity joining forces with ECI presents to set a new
standard with a highly differentiated technology solution for
the HCM marketplace.”
In April 2017, Summit Partners acquired a majority stake in
PrismHR, a provider of HCM software for small and medium-
sized businesses. Accel-KKR, an investor since 2014, will
retain a minority equity stake in the company. PrismHR
supplies professional employer organizations (PEOs)
and administrative service organizations (ASOs) with
SaaS solutions for applicant tracking, mobile capabilities,
benefits enrollment, integrated time support, and enhanced
extensibility, servicing more than 80,000 organizations.
Under Accel-KKR’s ownership, PrismHR experienced a
nearly three-fold increase in both revenue and employee
count, with annual revenue growing by 59 percent in 2016.
PrismHR CEO Gary Noke said he can “see a straight path
past $100 million in revenue”, reported Axios. PrismHR’s
current run rate exceeds $35 million, according to Axios, up
from $7 million in 2014.
“As the human resources function increases in complexity,
the demand from small and medium-sized businesses for
outsourced HR solutions continues to grow,” said Noke.
“PrismHR offers one of the most extensive and flexible
platforms available to HROs. Our partnership with Summit
will enable us to accelerate the development and expansion
of this platform to meet the growing demands of our clients
and their end customers.”
“PrismHR’s recent growth has been remarkable, and we
believe the company is well positioned to continue this
impressive trend,” said Scott Collins, Managing Director at
Summit Partners. “The company’s cloud-based software
allows HROs to service their small and medium-sized
SOURCE: S&P Capital IQ, PitchBook, Equity Research, Company Filings, and public data.
Business Services Insider
Business Services M&A Activity
22
In December 2016, Mercer LLC, a subsidiary of Marsh &
McLennan Companies (NYSE: MMC), acquired Thomsons
Online Benefits Limited, a provider of SaaS-based
employee benefits and employee engagement software.
The company’s Darwin™ platform, which has over 1 million
users worldwide, provides solutions for employee benefits
design, broking, communications, and administration
services including employee engagement, managing risk,
controlling costs, and streamlining benefits administration.
“The combination of Thomsons’ Darwin™ technology with
Mercer aligns to the growing demand from multinational
employers to offer a common yet locally tailored employee
benefits platform that delivers the latest in creative
engagement, modern design, analytic insights, and
administrative efficiency and support,” said Julio Portalatin,
President and CEO of Mercer. “The acquisition also drives
future growth in local markets across the world where
Thomsons and Mercer are already well established by
putting technology at the heart of addressing employer and
employee needs.”
Thomsons was backed by ABRY Partners and Veronis
Suhler Stevenson, which acquired the company in 2013.
In November 2016, Marsh & McLennan Agency LLC (MMA)
completed the acquisition of Benefits Resource Group. The
Independence, Ohio-based employee benefits consulting
firm offers medical, life, and disability insurance to midsize
employers in Ohio. MMA is the middle market agency
subsidiary of Marsh & McLennan Companies (NYSE: MMC).
“Benefits Resource Group’s talented and experienced
employee benefits professionals are a welcome addition
to MMA’s Midwest region,” said Jeff Lightner, president
and CEO of MMA-Midwest. “With BRG, we enhance our
employee benefits presence and leadership in the Ohio
market.”
SOURCE: S&P Capital IQ, PitchBook, Equity Research, Company Filings, and public data.
Business Services Insider
Business Services M&A Activity
23
customers with a more seamless, sophisticated solution—
and positions PrismHR to capitalize on the tremendous
opportunity in human resources technology and services.”
BENEFITS ADMINISTRATION
In May 2017, The Blackstone Group L.P. (NYSE: BX)
completed the acquisition of Aon plc’s (NYSE:AON)
technology-enabled benefits and human resources
platform for $4.8 billion, comprised of $4.3 billion in
cash and $500 million in an earnout contingent on
future performance. Business lines include benefits
administration, HRO administration, and cloud services.
The benefits administration platform is one of the largest
in the United States, serving approximately 15 percent of
the U.S. workforce across more than 1,400 companies.
By the numbers, it is reported to be the largest provider
in the large-enterprise market for health and welfare and
defined benefits administration, and in the top three for
defined contribution, according to ISG estimates. The HR
Outsourcing business includes nearly 40 large enterprise
clients and 1.6 million employees, which are supported on
ERP platforms (35 percent) and SaaS technologies (65
percent), ISG reported.
Commenting on the investment, Peter Wallace, a Senior
Managing Director at Blackstone, said, “We are excited to
acquire a world-class leader of scale in health, retirement,
and HR services, providing critical human resources and
benefits administration services to millions of employees
and their families throughout the United States and
Canada. Blackstone sees tremendous opportunity for
investing in leading businesses within the technology-
enabled services sector, where we believe there is a
significant opportunity to accelerate future growth. We
look forward to working with the excellent management
team to continue to invest in and grow the company.”
Blackstone Managing Director David Kestnbaum, added,
“Through this investment and partnership, we will
seek to leverage our global relationships, operational
support, and strong capital base to accelerate growth
in the business. We are pleased to invest in this market
leading business that provides an important suite of
services to a broad range of blue-chip clients. Our focus
will be on ensuring continued delivery of best-in-class
services to clients, while also innovating new service lines
and strategies to expand the company’s capabilities.”
Transaction Multiples: 2.1x Revenue and 12.1x EBITDA
Industry Valuations
Relative Valuation Trends
Business Services Insider
BGL Business Services indices de�ned on Page 19.SOURCE: S&P Capital IQ.
Q312
Q412
Q113
Q213
Q313
Q413
Q114
Q214
Q314
Q414
Q115
Q215
Q315
Q415
Q116
Q216
Q316
Q416
Q117
Q217
EV/EBITDA 11.7x 13.0x 15.3x 13.6x 15.2x 16.9x 17.5x 16.2x 16.1x 18.0x 18.4x 16.9x 15.1x 17.4x 17.4x 17.1x 19.0x 17.1x 18.7x 19.2xEV/Revenue 4.0x 4.6x 4.8x 4.6x 7.4x 7.4x 6.2x 5.3x 4.9x 6.2x 5.4x 5.2x 4.8x 5.3x 4.9x 5.3x 5.6x 4.7x 5.1x 5.1x
1.0x
3.0x
5.0x
7.0x
9.0x
4.0x
8.0x
12.0x
16.0x
20.0x
24.0x
28.0x
Q312
Q412
Q113
Q213
Q313
Q413
Q114
Q214
Q314
Q414
Q115
Q215
Q315
Q415
Q116
Q216
Q316
Q416
Q117
Q217
EV/EBITDA 12.2x 11.5x 12.8x 12.8x 14.0x 15.5x 14.7x 13.8x 15.8x 15.2x 15.3x 15.5x 15.7x 17.6x 18.3x 18.5x 19.4x 17.2x 16.5x 16.2xEV/Revenue 4.1x 4.2x 4.6x 3.7x 4.2x 5.0x 5.1x 4.7x 5.2x 5.5x 5.7x 6.0x 5.6x 6.0x 6.2x 6.0x 6.0x 6.3x 6.2x 6.4x
2.0x
3.0x
4.0x
5.0x
6.0x
7.0x
0.0x
4.0x
8.0x
12.0x
16.0x
20.0x
Q312
Q412
Q113
Q213
Q313
Q413
Q114
Q214
Q314
Q414
Q115
Q215
Q315
Q415
Q116
Q216
Q316
Q416
Q117
Q217
EV/EBITDA 10.0x 9.7x 12.6x 12.7x 12.2x 13.2x 12.7x 13.4x 13.0x 13.2x 13.0x 13.1x 12.1x 12.4x 13.9x 15.4x 14.5x 14.1x 14.4x 15.2xEV/Revenue 2.1x 2.1x 2.0x 2.1x 2.5x 2.6x 2.6x 2.6x 2.6x 2.7x 2.8x 2.8x 2.6x 2.9x 2.9x 3.4x 3.5x 3.0x 2.7x 3.5x
0.0x
1.0x
2.0x
3.0x
4.0x
5.0x
0.0x
4.0x
8.0x
12.0x
16.0x
Q312
Q412
Q113
Q213
Q313
Q413
Q114
Q214
Q314
Q414
Q115
Q215
Q315
Q415
Q116
Q216
Q316
Q416
Q117
Q217
EV/EBITDA 9.2x 9.7x 9.5x 9.5x 11.5x 11.9x 11.2x 10.1x 9.7x 11.3x 11.8x 10.4x 9.4x 9.4x 9.2x 7.7x 7.9x 9.3x 9.7x 9.6xEV/Revenue 0.5x 0.5x 0.6x 0.6x 0.7x 0.7x 0.7x 0.7x 0.6x 0.6x 0.6x 0.7x 0.6x 0.7x 0.6x 0.5x 0.5x 0.6x 0.6x 0.6x
0.0x
0.2x
0.4x
0.6x
0.8x
1.0x
0.0x
3.0x
6.0x
9.0x
12.0x
15.0x
Q312
Q412
Q113
Q213
Q313
Q413
Q114
Q214
Q314
Q414
Q115
Q215
Q315
Q415
Q116
Q216
Q316
Q416
Q117
Q217
EV/EBITDA 11.9x 11.4x 12.5x 13.0x 14.1x 16.2x 14.0x 13.6x 14.0x 14.8x 15.1x 13.2x 12.3x 13.9x 10.2x 15.4x 13.9x 14.4x 14.7x 14.5xEV/Revenue 1.5x 1.6x 1.8x 1.8x 2.0x 2.4x 1.3x 1.2x 1.1x 1.3x 1.3x 0.9x 0.6x 0.7x 0.5x 0.6x 0.6x 0.7x 0.7x 0.8x
0.0x
0.5x
1.0x
1.5x
2.0x
2.5x
0.0x
4.0x
8.0x
12.0x
16.0x
20.0x
Q312
Q412
Q113
Q213
Q313
Q413
Q114
Q214
Q314
Q414
Q115
Q215
Q315
Q415
Q116
Q216
Q316
Q416
Q117
Q217
EV/EBITDA 9.8x 9.6x 10.2x 11.0x 12.0x 13.4x 11.4x 12.0x 11.6x 11.6x 11.8x 12.1x 11.2x 12.4x 12.2x 13.6x 13.2x 13.0x 14.0x 14.5xEV/Revenue 1.8x 1.9x 2.0x 2.1x 2.3x 2.4x 2.4x 2.5x 2.4x 2.5x 2.4x 2.6x 2.4x 2.5x 2.9x 3.1x 3.0x 2.9x 3.2x 3.4x
0.0x
0.5x
1.0x
1.5x
2.0x
2.5x
3.0x
3.5x
0.0x
3.0x
6.0x
9.0x
12.0x
15.0x
Payroll & Payroll Processing
HR Technology
Professional Employer Organizations
Insurance BrokerageStaffing
Benefits Administration
24
Industry Valuations
Relative Valuation Trends
Business Services Insider
NOTE: Figures in bold and italic type were excluded from median and mean calculation.(1) As of 8/1/2017.(2) Market Capitalization is the aggregate value of a �rm's outstanding common stock.(3) Enterprise Value is the total value of a �rm (including all debt and equity).Source: S&P Capital IQ.
($ in millions, except per share data) Current % of Market Enterprise Total Debt/ TTMCompany Name Country Ticker Stock Price (1) 52W High Capitalization (2) Value (3) Revenue EBITDA EBITDA Revenue Gross EBITDA
STAFFING
Adecco Group AG Switzerland SWX: ADEN $76.35 94.6% $13,001.5 $13,921.0 0.5x 10.2x 1.7x $24,707.0 18.8% 5.3%
ManpowerGroup Inc. United States NYSE: MAN 106.49 89.0% 7,143.2 7,548.1 0.4x 9.2x 1.1x 19,976.3 16.8% 4.1%
Robert Half International Inc. United States NYSE: RHI 45.12 88.5% 5,738.3 5,479.1 1.1x 9.3x 0.0x 5,199.4 41.1% 11.4%
On Assignment, Inc. United States NYSE: ASGN 48.87 88.0% 2,581.2 3,142.0 1.2x 11.8x 2.2x 2,530.1 32.3% 10.5%
PageGroup plc United Kingdom LSE: PAGE 6.56 97.3% 2,026.9 1,904.3 1.2x 13.2x 0.0x 1,476.8 51.9% 9.1%
Korn/Ferry International United States NYSE: KFY 33.68 93.4% 1,918.1 1,763.4 1.1x 9.6x 1.4x 1,565.5 27.0% 11.7%
AMN Healthcare Services, Inc. United States NYSE: AMN 36.25 80.6% 1,736.4 2,061.0 1.1x 9.1x 1.6x 1,929.4 32.6% 11.8%
Kelly Services, Inc. United States NasdaqGS:KELY.A 22.91 92.8% 875.2 829.2 0.2x 8.9x 0.0x 5,217.4 17.3% 1.8%
TrueBlue, Inc. United States NYSE: TBI 22.20 77.4% 834.5 916.5 0.4x 6.6x 0.8x 2,610.4 25.1% 5.3%
Brunel International N.V. Netherlands ENXTAM: BRNL 15.32 68.5% 772.7 597.2 0.6x 18.4x 0.0x 934.1 21.1% 3.3%
Kforce Inc. United States NASDAQ: KFRC 19.05 70.7% 480.7 613.7 0.5x 8.2x 1.7x 1,336.8 30.4% 5.6%
Resources Connection, Inc. United States NASDAQ: RECN 13.50 68.2% 403.2 388.9 0.7x 9.3x 1.1x 583.4 37.9% 7.2%
Heidrick & Struggles International, Inc. United States NASDAQ: HSII 18.60 68.6% 349.4 291.2 0.5x 5.2x 0.0x 595.6 31.5% 9.3%
CDI Corp. United States NYSE: CDI 8.20 85.0% 154.1 161.6 0.2x NM NM 818.4 18.7% -1.0%
Median $22.56 86.5% $1,305.8 $1,339.9 0.6x 9.3x 1.1x $1,747.5 28.7% 6.4%
Mean $33.79 83.0% $2,715.4 $2,829.8 0.7x 9.9x 0.9x $4,962.9 28.7% 6.8%
PEO
Automatic Data Processing, Inc. United States NasdaqGS:ADP $116.78 95.9% $52,248.6 $51,470.6 4.2x 20.2x 0.8x $12,379.8 43.1% 20.6%
Paychex, Inc. United States NasdaqGS:PAYX 56.82 90.1% 20,420.9 20,097.5 6.4x 14.7x 0.0x 3,151.3 70.8% 43.4%
TriNet Group, Inc. United States NYSE:TNET 40.39 97.1% 2,802.5 3,009.4 0.9x 14.6x 2.1x 3,189.7 16.5% 6.4%
Insperity, Inc. United States NYSE:NSP 89.00 95.0% 1,855.3 1,715.9 0.6x 14.3x 0.8x 3,109.8 16.7% 4.1%
Barrett Business Services, Inc. United States NasdaqGS:BBSI 55.04 82.2% 399.1 384.3 0.4x 13.9x 0.2x 859.6 59.9% 3.2%
Median $56.82 95.0% $2,802.5 $3,009.4 0.9x 14.6x 0.8x $3,151.3 43.1% 6.4%
Mean $71.61 92.1% $15,545.3 $15,335.5 2.5x 15.5x 0.8x $4,538.0 41.4% 15.5%
PAYROLL & PAYROLL PROCESSING
Automatic Data Processing, Inc. United States NasdaqGS:ADP $116.78 95.9% $52,248.6 $51,470.6 4.2x 20.2x 0.8x $12,379.8 43.1% 20.6%
Intuit Inc. United States NasdaqGS:INTU 137.43 95.6% 35,211.9 34,118.9 6.7x 21.6x 0.3x 5,089.0 84.6% 31.0%
Paychex, Inc. United States NasdaqGS:PAYX 56.82 90.1% 20,420.9 20,097.5 6.4x 14.7x 0.0x 3,151.3 70.8% 43.4%
The Sage Group plc United Kingdom LSE:SGE 9.02 84.5% 9,740.6 10,187.1 4.5x 15.7x 1.3x 2,160.3 93.3% 28.7%
The Ultimate Software Group, Inc. United States NasdaqGS:ULTI 226.99 97.2% 6,746.1 6,670.9 7.8x 104.6x 0.2x 860.7 61.7% 7.4%
Paycom Software, Inc. United States NYSE:PAYC 71.19 96.7% 4,230.6 4,169.2 10.9x 56.4x 0.5x 382.9 84.9% 19.3%
Paylocity Holding Corporation United States NasdaqGS:PCTY 46.47 93.6% 2,393.7 2,292.2 8.1x 138.2x 0.0x 283.8 58.6% 5.8%
Median $116.78 95.6% $20,420.9 $20,097.5 6.4x 20.2x 0.3x $3,151.3 70.8% 28.7%
Mean $109.41 92.7% $24,873.6 $24,509.0 5.9x 35.3x 0.5x $4,728.2 70.7% 26.2%
Benefits Administration
Aon plc United Kingdom NYSE: AON $139.59 98.8% $36,599.8 $42,401.8 3.6x 17.1x 2.5x $11,710.0 40.8% 21.1%
Willis Towers Watson Public Limited Company United Kingdom NasdaqGS:WLTW 149.62 99.1% 20,227.5 23,600.5 3.0x 15.5x 2.7x 7,862.0 41.0% 19.4%
SS&C Technologies Holdings, Inc. United States NasdaqGS:SSNC 38.69 96.2% 7,893.1 10,101.8 6.3x 17.4x 4.0x 1,602.9 46.7% 36.2%
Benefitfocus, Inc. United States NasdaqGM:BNFT 35.25 78.4% 1,094.3 1,145.1 4.7x NM NM 242.7 49.3% -5.4%
Morneau Shepell Inc. Canada TSX:MSI 16.67 95.8% 896.8 1,100.2 2.3x 15.2x 2.8x 450.8 33.2% 15.1%
CBIZ, Inc. United States NYSE: CBZ 15.00 94.3% 802.7 1,014.2 1.2x 11.0x 2.3x 817.1 12.6% 11.3%
Castlight Health, Inc. United States NYSE: CSLT 4.35 79.1% 567.7 464.5 4.4x NM 0.0x 106.7 68.6% -47.2%
Median $35.25 95.8% $1,094.3 $1,145.1 3.6x 15.5x 2.6x $817.1 41.0% 15.1%
Mean $57.02 91.7% $9,726.0 $11,404.0 3.6x 15.2x 2.4x $3,256.0 41.8% 7.2%
INSURANCE BROKERAGE
Marsh & McLennan Companies, Inc. United States NYSE: MMC $78.76 97.2% $40,366.5 $45,122.5 3.3x 14.0x 1.7x $13,497.0 43.6% 23.9%
Aon plc United Kingdom NYSE: AON 139.59 98.8% 36,599.8 42,401.8 3.6x 17.1x 2.5x 11,710.0 40.8% 21.1%
Willis Towers Watson Public Limited Company United Kingdom NasdaqGS:WLTW 149.62 99.1% 20,227.5 23,600.5 3.0x 15.5x 2.7x 7,862.0 41.0% 19.4%
Arthur J. Gallagher & Co. United States NYSE: AJG 59.19 99.2% 10,663.9 13,254.2 2.3x 14.9x 3.5x 5,784.7 28.8% 15.3%
Erie Indemnity Company United States NasdaqGS: ERIE 128.42 99.4% 6,715.1 6,548.0 4.0x 21.2x 0.2x 1,645.9 30.3% 18.4%
Brown & Brown, Inc. United States NYSE: BRO 44.59 97.4% 6,242.6 6,597.5 3.7x 11.5x 1.7x 1,804.1 46.8% 31.8%
CorVel Corporation United States NasdaqGS: CRVL 47.90 96.8% 898.4 863.3 1.6x 12.2x 0.0x 527.8 20.5% 13.4%
Median $78.76 98.8% $10,663.9 $13,254.2 3.3x 14.9x 1.7x $5,784.7 40.8% 19.4%
Mean $92.58 98.3% $17,387.7 $19,769.7 3.1x 15.2x 1.8x $6,118.8 36.0% 20.5%
HR TECHNOLOGY
Oracle Corporation United States ORCL $50.16 96.7% $207,496.0 $199,713.0 5.3x 13.6x 3.9x $37,728.0 58.5% 38.9%
SAP SE Germany SAP 106.89 94.0% 128,145.8 130,116.3 4.8x 19.1x 1.2x 26,427.8 69.5% 24.9%
Workday, Inc. United States WDAY 103.51 97.0% 21,426.6 19,852.3 11.7x NM NM 1,701.6 69.9% -14.2%
The Sage Group plc United Kingdom LSE:SGE 9.02 84.5% 9,740.6 10,187.1 4.5x 15.7x 1.3x 2,160.3 93.3% 28.7%
The Ultimate Software Group, Inc. United States ULTI 226.99 97.2% 6,746.1 6,670.9 7.8x 104.6x 0.2x 860.7 61.7% 7.4%
SEEK Limited Australia ASX: SEK 13.73 93.2% 4,788.3 5,395.3 7.0x 19.9x 2.7x 703.1 95.4% 34.4%
WageWorks, Inc. United States NYSE: WAGE 65.45 81.3% 2,587.9 2,224.9 5.1x 25.7x 2.8x 434.9 62.9% 19.9%
Cornerstone OnDemand, Inc. United States CSOD 40.04 83.9% 2,275.1 2,225.5 5.1x NM NM 435.4 68.3% -9.6%
Callidus Software Inc. United States NasdaqGM: CALD 24.70 96.3% 1,602.3 1,419.1 6.6x NM 0.0x 216.5 61.7% -3.5%
Benefitfocus, Inc. United States BNFT 35.25 78.4% 1,094.3 1,145.1 4.7x NM NM 242.7 49.3% -5.4%
HealthStream, Inc. United States NasdaqGS: HSTM 23.03 73.0% 734.4 618.7 2.6x 26.1x 0.0x 238.5 56.5% 9.9%
DHI Group, Inc. United States NYSE: DHX 2.20 26.1% 110.9 157.4 0.7x 4.0x 1.8x 215.6 85.8% 18.3%
Median $37.65 88.9% $3,688.1 $3,810.4 5.1x 19.5x 1.3x 569.2 65.6% 14.1%
Mean $58.41 83.5% $32,229.0 $31,643.8 5.5x 28.6x 1.5x $5,947.1 69.4% 12.5%
TTM MarginsEnterprise Value / TTM
25
Industry Valuations
Sector Performance
Business Services Insider
26
Source: S&P Capital IQ.As of 8/1/2017.
Market
Sector
8%11%
24%27%
7%
18%21%
18%25%
20%
31%23%
44%51%
56%
30%
10%
55%
104%110%
126%
69%
92%
127%
0%
20%
40%
60%
80%
100%
120%
140%
ProfessionalEmployer
Organizations
Payroll & PayrollProcessing
BenefitsAdministration
HR Technology Staffing InsuranceBrokerage
YTD 1 Year 3 Year 5 Year
10%
17%14%
23%29%
46%
80%
118%
0%
20%
40%
60%
80%
100%
120%
140%
S&P 500 Nasdaq
YTD 1 Year 3 Year 5 Year
• Dedicated team of senior and junior level bankers focused on the PEO sector
• Deep industry knowledge and extensive transaction experience
• Middle market-focused with comprehensive suite of advisory and capital raising services tailored to small-, mid-, and large-scale PEOs
• Exclusive advisor on the buy- and sell-side in the largest PEO transactions currently pending and closed during the last two years
• Vast network of relationships and transaction experience with strategics and private equity groups active in the industry
• Complimentary valuation analysis utilizing proprietary financial modeling tools
• Senior Advisors augment industry knowledge and extend
industry network and contacts
Global Business Services
Unparalleled Commitment to the PEO Industry
Deep & Broad Industry Knowledge and Experience
Relationships with Key PEO Industry Participants
Dedicated Team
One Cleveland Center 1375 East 9th Street
Suite 2500Cleveland, OH 44114
p. 216.241.2800
CLEVELAND
One Magnificent Mile980 N. Michigan Avenue
Suite 1880Chicago, IL 60611p. 312.658.1600
CHICAGOContacts
• Leads BGL’s Business Services
practice
• Over 37 years of corporate
finance experience encompassing
hundreds of M&A and capital raising
transactions
• Former President of Hampton
Advisors, an advisory and consulting
firm focused on the HRO industry
• Former Chief Administrative Officer
at Gevity HR, a large public HRO,
responsible for strategy, budgeting,
corporate development, legal, HR,
investor relations, and compliance
• Former Managing Director at
Dresner Partners, a middle market
investment bank in Chicago
• Began career as a Corporate Partner at McDermott Will & Emery
• B.S., summa cum laude, University of Illinois
• J.D., Harno Fellow, magna cum laude, University of Illinois
• M.M., Honors, Kellogg School of Management at Northwestern
University
CLIFFORD SLADNICKManaging Director
Group Head
EDUCATION
SAGAR JANVEJAVice President
• B.A., University of Michigan
• M.B.A., McDonough School of
Business, Georgetown University
EDUCATION
JACOB SWARTZAnalyst
PROFESSIONAL EXPERIENCE
JESS HUNGERAssociate
ROBERT KENTManaging Director
Financial Sponsor Coverage
PROFESSIONAL EXPERIENCE PROFESSIONAL EXPERIENCE PROFESSIONAL EXPERIENCE PROFESSIONAL EXPERIENCE
• Leads BGL’s Financial Sponsor
Coverage practice
• Over 20 years of M&A and
corporate finance experience
• Former Managing Director in the
Financial Sponsors Group at Stifel
Investment Banking
• Investment banking positions at
Banc of America Securities LLC in
San Francisco and Charlotte and
at Brown Brothers Harriman in
New York
• Supports client engagements through
financial analysis, valuation, due
diligence, negotiation, communication,
and other advisory services within
BGL’s Business Services Practice
• More than 10 years of corporate
finance and capital markets experience
• Former Vice President in the
Investment Banking & Capital Markets
Group at Aon Securities, Inc.
• Former Senior Associate in the
Mergers & Acquisitions Group at
Scott-Macon, Ltd., a middle market
investment bank in New York
• Former Associate in the Global
Mergers & Acquisitions Group at Banc
of America Securities LLC in New York
EDUCATION
• A.B., Princeton University
• Diploma in Accounting and
Finance from the London School of
Economics
• M.B.A., Darden School of Business
at the University of Virginia
• Chartered Financial Analyst
• Performs due diligence, financial
analysis, valuation, and industry
research within BGL’s Business
Services Practice
• Experience with more than a dozen
HR Technology and PEO clients over
the past two years
• Three years corporate finance and
capital markets experience
• Former Analyst with KeyBanc
Capital Markets in Cleveland,
focused on mergers and acquisitions
and capital raises
• Performs due diligence, financial
analysis, valuation, and industry and
company research within BGL’s
Business Services Practice
• Prior experience as an intern with
BGL, working with the Business
Services, Consumer, and Healthcare
teams and focused on mergers and
acquisitions, equity and debt raises,
and fairness opinions
EDUCATION EDUCATION
• B.S., magna cum laude,
Fisher College of Business at
Ohio State University
• B.S., Finance Honors, magna cum
laude, Driehaus College of Business
at DePaul University
One Liberty Place 1650 Market Street
Suite 3600Philadelphia, PA 19103
p. 610.941.2765
PHILADELPHIA
The information contained in this publication was derived from proprietary research conducted by a division or owned or affiliated entity of Brown Gibbons Lang & Company LLC. Any projections, estimates or other forward-looking statements contained in this publication involve numerous and significant subjective assumptions and are subject to risks, contingencies, and uncertainties that are outside of our control, which could and likely will cause actual results to differ materially. We do not expect to, and assume no obligation to update or otherwise revise this publication or any information contained herein. Neither Brown Gibbons Lang & Company LLC, nor any of its officers, directors, employees, affiliates, agents or representatives makes any representation or warranty, expressed or implied, as to the accuracy, completeness or fitness of any information contained in this publication, and no legal liability is assumed or is to be implied against any of the aforementioned with respect thereto. This publication does not constitute the giving of investment advice, nor a part of any advice on investment decisions and nothing in this publication is intended to be a recommendation of a specific security or company, nor is any of the information contained herein intended to constitute an analysis of any company or security reasonably sufficient to form the basis for any investment decision. Brown Gibbons Lang & Company LLC, its affiliates and their officers, directors, employees or affiliates, or members of their families, may have a beneficial interest in the securities of a specific company mentioned in this publication and may purchase or sell such securities in the open market or otherwise. Nothing contained in this publication constitutes an offer to buy or sell or the solicitation of an offer to buy or sell any security.
Global Business Services
For questions about content and circulation, please contact editor, Rebecca Dickenscheidt, at [email protected] or 312-513-7476.
Focus Areas Representative Expertise
• Independent investment banking advisory firm focused on the middle market
• Senior bankers with significant experience and tenure; partners average over 20 years of experience
• Offices in Chicago, Cleveland, and Philadelphia
• Founding member and exclusive U.S. partner of Global M&A Partners, Ltd., the world’s leading partnership of investment banking firms focusing on middle market transactions
• Deep industry experience across core sectors of focus, including: Business Services, Consumer, Environmental & Industrial Services, Healthcare & Life Sciences, Industrials, and Real Estate
Who We Are
Sell-Side Advisory
Acquisitions & Divestitures
Public & Private Mergers
Special Committee Advice
Strategic Partnerships & Joint Ventures
Fairness Opinions & Fair Value Opinions
All Tranches of
Debt & Equity Capital for:
Growth
Acquisitions
Recapitalizations
Dividends
General Financial & Strategic Advice
Balance Sheet
Restructurings
Sales of Non-Core Assets or Businesses
§363 Auctions
Comprehensive Capabilities
M&A A D V I S O R Y P R I V A T E P L A C E M E N T S
Leading Independent Firm
Primary Research
Industry Benchmarking
Operating Advisor Network
White Papers
Industry Surveys
F I N A N C I A L A D V I S O R Y R E S E A R C H
• Professional Employer Organizations
• Human Resources Outsourcing
• Payroll & Payments Processing
• SaaS Human Resources Technology
• Technology Outsourcing
• Financial Technology
• Health & Benefits Administration
• Insurance Brokerage & Benefits Administration
• Professional Services
Global Business Services
Selected Completed Transactions
acquired by
acquired byacquired by
acquired by
a portfolio company of
acquired by
a portfolio company of
entered into a strategicpartnership with
acquired
acquired by
acquired by
acquired
HR America
acquired by
a portfolio company of
comprised of
Valuation analysiscompleted for
in support of astrategic alternatives analysis
Valuation analysiscompleted for
in support of astrategic alternatives analysis
acquired by
BGL ContactsClifford M. SladnickManaging [email protected]