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Promotion campaign, Announcing a Better Inquirer, Philadelphia Inquirer

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  • Welcome toa better Inquirer.

    Were changing a lot.And nothing.

    Starting tomorrow, youll see many enhancements to The Inquirer.

    But while we set out to make a great newspaper greater, theres one thing that doesnt change our commitment to deliver

    the news accurately, to bring clarity to complex issues and to serve as a watchdog for justice and fairness for all.

    Look whats coming.

    More Local NewsWeve added reportersto our local news beatsin the region. So whenyou open the paper,youll see more storiesfrom the places you live,written by some ofAmericas bestreporters.

    More Up FrontCheck out the newcontent on Pages A2and A3. Enjoy a newdaily look at how welive, current trends, andthe water-cooler topicsyou crave. And youllalso see more informa-tional graphics that illu-minate life in intriguingand incisive ways. More Of Us. More Of You.

    Every day the first section will have moreoriginal Inquirer stories, about more thingsrelated to you than ever. Its award-winningcoverage you just cant get anywhere else.But our National and World coverage is stillthere in a new home, just a few pagesback.

    More Business.More Focus.The Business section hasbeen thoroughly upgradedfor these times. Each dayyoull see a new businesstheme deeply explored,from ConsumerTechnology to SmallBusiness, from PersonalFinance to Real Estate.

    More FromThe BlogosphereDont have time todigest everythingonline? We bring you inprint daily downloadsfrom our writers onlinediscussions and dia-tribes, on topics frompolitics to health andfinding a job and more.

    All this and more delivered right to your home.Life today changes fast. A newspaper that doesnt change isnt serving you. The Inquirer has new sections, new pages, new content ... new ways of delivering the information you

    told us you want. This is more than window-dressing. Were redeploying writers, bridging the gap between online and print, reframing the

    conversation and, we hope, giving you even more reasons to pick up The Inquirer every day.

    So if you already subscribe, congratulations. And if you dont ... what are you waiting for?

    For home delivery, call 800-222-2765.Or subscribe at pnionline.com/homediscount

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  • A few months ago, the new owners ofThe Philadelphia Inquirer bestowed a greatdistinction on me by naming me its editor. It is anenormous honor to lead a newspaper that has been avibrant voice for this city and our region since 1829.

    Today, I am proud to announce several signifi-cant content changes that will make the newspapereven more relevant to your life and innovative in ourapproach to delivering the news.

    As the new Editor, I promise that The Inquirerwill continue delivering the news accurately, bring-ing clarity to complex issues, serving as a watchdogfor justice and fairness to all citizens of our area,and celebrating the successes of those individualsand groups working to make Philadelphia an evengreater city. Our news team is committed to provid-ing a comprehensive report of local news, features,and opinion from the city and the region, whilemaintaining our coverage of issues of the nation andthe world.

    Beginning tomorrow, the paper will provide sev-eral design and content enhancements. You will seesome of the details in this wraparound. PhiladelphiaMedia Network is making a large investment instate-of-the-art technology so our reporters, photog-raphers, designers, and editors can bring you thenews in the myriad ways you expect it, includinglong-form stories, video essays and interactivegraphics in print and on philly.com.

    All of these changes are aimed at one thing toprovide you, our loyal readers, with the informationyou need to thrive in an ever more complex world. Inthe months ahead, we will add new exciting contentin other sections and on a broad array of additionalplatforms, so you can have the news the way youwant it, when you want it.

    I want to know what you think about your dailynewspaper and website. I hope you will send yourthoughts to stan@phillynews.com. And thanks forreading The Inquirer.

    Stan WischnowskiEditor

    Announcing a better InquirerWelcome To ANew Inquirer

    Starting tomorrow, youll see a lot of

    improvements to your Inquirer.

    Were improving the first section of

    the paper with a sharper focus on poli-

    tics, health care, education and other

    critical issues, and

    enhancing our

    Local News sec-

    tions. Youll discov-

    er new themes for

    the Business sec-

    tion Monday

    through Friday.

    Youll find our columnists popping up in

    new places. Youll see a fresh look to our

    sections and more local reporting. Youll

    find us closing

    the gap

    between the

    Web and print

    by putting in

    the paper

    coverage that

    has until now

    only been

    available

    online, while enhancing our online

    offerings as well.

    And youll still get the same compre-

    hensive coverage of the nation and the

    world, of sports, entertainment, food,

    lifestyles, and health, that youve come to

    expect from your Inquirer.

    What you wont see is any change in

    our commitment to journalism and in the

    convenience of home delivery.

    Changes Right Up FrontTurn past the front page and youll

    notice something new right off the bat.

    Page A2, for example, will be called

    InSights. You wont want to start your

    day without it. Here

    youll find columns

    by Trudy Rubin,

    Karen Heller and

    other writers youve

    come to know. And

    therell be a daily

    feature,

    InTheKnow,

    spotlighting how we

    live, todays trends,

    and insight into

    hot topics.

    A3 will continue this sharp focus on

    news youll want to read every day.

    Each day will have a different theme

    Politics, Health and the Economy among

    them. This will come

    through both our own

    news stories and

    excerpts from our many

    staff blogs, many of

    which have only been

    available online until

    now. Its our way to dis-

    till the best of both

    news worlds and save

    you time. Two days a week the emphasis

    will be on Politics, letting you know

    whats really going on

    in City Hall,

    Harrisburg, Trenton,

    and Washington.

    More LocalNews

    Were reorganiz-

    ing our staff to better

    cover the local news

    especially in the

    Pennsylvania suburbs. The goal is to

    offer more stories about the people,

    places, and issues nearest to where you

    live. In addition to generating more in-

    depth coverage,

    we will also be

    creating more

    news blogs from

    the suburban

    counties as well

    as South Jersey,

    so that readers

    have additional

    ways to get

    breaking news

    and interact with our reporters.

    ANew Business SectionThe world of Business has become

    deeper and more varied than ever. So is

    our new Business section.

    Look for a theme to the Business

    section every day

    Monday through Friday.

    One day its Consumer

    Tech; another its Small

    Business. Other days will

    focus on Personal

    Investment, Autos, and

    Real Estate. But whatev-

    ers happening that day

    in business locally,

    nationally, and globally

    will still be found here as well.

    The World InYour Hands

    All these changes wont mean

    you wont get a serious dose of

    national and international news

    as well. Every day youll get sto-

    ries from across the United

    States and the world, starting

    with a full page in the front sec-

    tion. And labeling will make it even easier

    for you to find these stories.

    ABright New LookEach section front will have a cleaner,

    more modern design that will also make

    it easier to read about the top stories

    found inside that section, instead of hav-

    ing to look for indexes scattered around

    the page.

    The ThingsThat WontChange

    With all these

    changes, what will

    stay the same?

    For one thing,

    the commitment to

    the sort of journal-

    ism you expect from The Inquirer hard-

    hitting, investigative, explanatory,

    topical, authoritative stories

    remains unwavering. The Inquirer

    will continue to be the watchdog

    you can trust. Well keep giving

    the deep reporting and experi-

    enced analysis that wouldnt exist

    in Philadelphia if we werent

    around.

    If you opt for home delivery,

    you'll enjoy all these changes

    and more to come with even greater

    convenience.

    So welcome to your new Inquirer.

    Were changing to serve you better.

    Enjoy.

    All this and more and the convenience of home delivery! Call today or subscribe at pnionline.com/homediscount.

    For home delivery, call 800-222-2765.Or subscribe at pnionline.com/homediscount.

    Reporter Diane Mastrull

    Investigative reporters Craig McCoy, DylanPurcell and Nancy Phillips

    Columnist Karen Heller

    Reporter George Anastasia

    Reporter Suzette Parmley

    Reporter Kia Gregory