announcing a better inquirer
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DESCRIPTIONPromotion campaign, Announcing a Better Inquirer, Philadelphia Inquirer
Welcome toa better Inquirer.
Were changing a lot.And nothing.
Starting tomorrow, youll see many enhancements to The Inquirer.
But while we set out to make a great newspaper greater, theres one thing that doesnt change our commitment to deliver
the news accurately, to bring clarity to complex issues and to serve as a watchdog for justice and fairness for all.
Look whats coming.
More Local NewsWeve added reportersto our local news beatsin the region. So whenyou open the paper,youll see more storiesfrom the places you live,written by some ofAmericas bestreporters.
More Up FrontCheck out the newcontent on Pages A2and A3. Enjoy a newdaily look at how welive, current trends, andthe water-cooler topicsyou crave. And youllalso see more informa-tional graphics that illu-minate life in intriguingand incisive ways. More Of Us. More Of You.
Every day the first section will have moreoriginal Inquirer stories, about more thingsrelated to you than ever. Its award-winningcoverage you just cant get anywhere else.But our National and World coverage is stillthere in a new home, just a few pagesback.
More Business.More Focus.The Business section hasbeen thoroughly upgradedfor these times. Each dayyoull see a new businesstheme deeply explored,from ConsumerTechnology to SmallBusiness, from PersonalFinance to Real Estate.
More FromThe BlogosphereDont have time todigest everythingonline? We bring you inprint daily downloadsfrom our writers onlinediscussions and dia-tribes, on topics frompolitics to health andfinding a job and more.
All this and more delivered right to your home.Life today changes fast. A newspaper that doesnt change isnt serving you. The Inquirer has new sections, new pages, new content ... new ways of delivering the information you
told us you want. This is more than window-dressing. Were redeploying writers, bridging the gap between online and print, reframing the
conversation and, we hope, giving you even more reasons to pick up The Inquirer every day.
So if you already subscribe, congratulations. And if you dont ... what are you waiting for?
For home delivery, call 800-222-2765.Or subscribe at pnionline.com/homediscount
A few months ago, the new owners ofThe Philadelphia Inquirer bestowed a greatdistinction on me by naming me its editor. It is anenormous honor to lead a newspaper that has been avibrant voice for this city and our region since 1829.
Today, I am proud to announce several signifi-cant content changes that will make the newspapereven more relevant to your life and innovative in ourapproach to delivering the news.
As the new Editor, I promise that The Inquirerwill continue delivering the news accurately, bring-ing clarity to complex issues, serving as a watchdogfor justice and fairness to all citizens of our area,and celebrating the successes of those individualsand groups working to make Philadelphia an evengreater city. Our news team is committed to provid-ing a comprehensive report of local news, features,and opinion from the city and the region, whilemaintaining our coverage of issues of the nation andthe world.
Beginning tomorrow, the paper will provide sev-eral design and content enhancements. You will seesome of the details in this wraparound. PhiladelphiaMedia Network is making a large investment instate-of-the-art technology so our reporters, photog-raphers, designers, and editors can bring you thenews in the myriad ways you expect it, includinglong-form stories, video essays and interactivegraphics in print and on philly.com.
All of these changes are aimed at one thing toprovide you, our loyal readers, with the informationyou need to thrive in an ever more complex world. Inthe months ahead, we will add new exciting contentin other sections and on a broad array of additionalplatforms, so you can have the news the way youwant it, when you want it.
I want to know what you think about your dailynewspaper and website. I hope you will send yourthoughts to firstname.lastname@example.org. And thanks forreading The Inquirer.
Announcing a better InquirerWelcome To ANew Inquirer
Starting tomorrow, youll see a lot of
improvements to your Inquirer.
Were improving the first section of
the paper with a sharper focus on poli-
tics, health care, education and other
critical issues, and
Local News sec-
tions. Youll discov-
er new themes for
the Business sec-
Youll find our columnists popping up in
new places. Youll see a fresh look to our
sections and more local reporting. Youll
find us closing
Web and print
by putting in
has until now
online, while enhancing our online
offerings as well.
And youll still get the same compre-
hensive coverage of the nation and the
world, of sports, entertainment, food,
lifestyles, and health, that youve come to
expect from your Inquirer.
What you wont see is any change in
our commitment to journalism and in the
convenience of home delivery.
Changes Right Up FrontTurn past the front page and youll
notice something new right off the bat.
Page A2, for example, will be called
InSights. You wont want to start your
day without it. Here
youll find columns
by Trudy Rubin,
Karen Heller and
other writers youve
come to know. And
therell be a daily
spotlighting how we
live, todays trends,
and insight into
A3 will continue this sharp focus on
news youll want to read every day.
Each day will have a different theme
Politics, Health and the Economy among
them. This will come
through both our own
news stories and
excerpts from our many
staff blogs, many of
which have only been
available online until
now. Its our way to dis-
till the best of both
news worlds and save
you time. Two days a week the emphasis
will be on Politics, letting you know
whats really going on
in City Hall,
ing our staff to better
cover the local news
especially in the
Pennsylvania suburbs. The goal is to
offer more stories about the people,
places, and issues nearest to where you
live. In addition to generating more in-
we will also be
news blogs from
counties as well
as South Jersey,
so that readers
ways to get
and interact with our reporters.
ANew Business SectionThe world of Business has become
deeper and more varied than ever. So is
our new Business section.
Look for a theme to the Business
section every day
Monday through Friday.
One day its Consumer
Tech; another its Small
Business. Other days will
focus on Personal
Investment, Autos, and
Real Estate. But whatev-
ers happening that day
in business locally,
nationally, and globally
will still be found here as well.
The World InYour Hands
All these changes wont mean
you wont get a serious dose of
national and international news
as well. Every day youll get sto-
ries from across the United
States and the world, starting
with a full page in the front sec-
tion. And labeling will make it even easier
for you to find these stories.
ABright New LookEach section front will have a cleaner,
more modern design that will also make
it easier to read about the top stories
found inside that section, instead of hav-
ing to look for indexes scattered around
The ThingsThat WontChange
With all these
changes, what will
stay the same?
For one thing,
the commitment to
the sort of journal-
ism you expect from The Inquirer hard-
hitting, investigative, explanatory,
topical, authoritative stories
remains unwavering. The Inquirer
will continue to be the watchdog
you can trust. Well keep giving
the deep reporting and experi-
enced analysis that wouldnt exist
in Philadelphia if we werent
If you opt for home delivery,
you'll enjoy all these changes
and more to come with even greater
So welcome to your new Inquirer.
Were changing to serve you better.
All this and more and the convenience of home delivery! Call today or subscribe at pnionline.com/homediscount.
For home delivery, call 800-222-2765.Or subscribe at pnionline.com/homediscount.
Reporter Diane Mastrull
Investigative reporters Craig McCoy, DylanPurcell and Nancy Phillips
Columnist Karen Heller
Reporter George Anastasia
Reporter Suzette Parmley
Reporter Kia Gregory