Print BPO Primer

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Post on 22-Jul-2015

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<ul><li><p>DRIVING OUT COSTS</p><p>Attacking a commonly overlooked and undermanaged area of spend</p><p>Excerpted from Increasing Operational Efficiency by TakingControl of Your Print Spend (InfoTrends Analysis 03/2010)</p></li><li><p>THE TRADITIONAL COMMERCIAL PRINT SUPPLY CHAIN</p><p>Lack of visibility and control</p><p>Ine!cient, high cost (hard and soft)</p><p>No centralization or leveraging of spend</p><p>IMPACT: UP TO 3% OF TOP LINE REVENUE SPENT</p><p>ON COMMERCIAL PRINT RELATED COSTS</p><p>Fragmented</p><p>Complex</p><p>Distributed</p><p>A complex web of</p><p>workflows across</p><p>multiple departments,</p><p>buyers, suppliers,</p><p>agencies, subsidiaries,</p><p>distributors, channel</p><p>partners and geo-</p><p>graphic markets.</p><p>Direct Mail</p><p>Marketing Collateral</p><p>Promotional Products</p><p>Displays &amp; Signage</p><p>Catalogues</p><p>Forms &amp; Labels</p><p>Envelopes</p><p>Folders</p><p>Packaging</p><p>Statements</p><p>Manuals</p><p>Inserts</p><p>Boxes</p><p>Books</p><p>Banners</p><p>Posters</p><p>And More</p></li><li><p>WHY?</p><p>PRINTING INDUSTRY FORCES</p><p>! Outdated distribution model</p><p>! Information asymmetry</p><p>! Price discrimination</p><p>ORGANIZATIONAL FORCES</p><p>! Structure</p><p>! Culture</p><p>! Inertia</p></li><li><p>OPPORTUNITY: PRINT BUSINESS PROCESS OUTSOURCING (BPO)</p><p>Print BPO ProviderClient</p><p>Marketing</p><p>Purchasing</p><p>HR</p><p>Finance</p><p>IT</p><p>EXPERTISE All print categories</p><p>INFORMATION NETWORK Proprietary data Technology</p><p>Supplier Ecosystem Printers Warehousing Shipping</p><p>Sourcing</p><p>Procurement</p><p>Production</p><p>Storage</p><p>Fulfillment</p><p>Management</p><p>IMPACT: IMMEDIATE COST REDUCTION OPPORTUNITY WITH NO CAPITAL</p><p>INVESTMENT, IMPROVED CONTROL AND VISIBILITY, GREATER STAFF PRODUCTIVITY</p></li><li><p>PRINT BPO DELIVERS BENEFITS ACROSS THE ORGANIZATION</p><p>! Reduced indirect costs</p><p>! Increased operational e!ciency</p><p>! Leveraged buying power</p><p>! Strategic sourcing</p><p>Finance! Single source access to large</p><p>certified supplier network</p><p>! Minority spend tracking</p><p>! Visibility into spend</p><p>! Reporting</p><p>Procurement! Increased brand consistency &amp; control</p><p>! Guaranteed quality &amp; service</p><p>! Inclusion of existing preferred suppliers</p><p>! Faster time to market</p><p>! Greater return on marketing spend</p><p>! Value engineering (product spec optimization)</p><p>Marketing</p><p>IMPACT: ALIGN CORPORATE-WIDE OBJECTIVES, CREATE MEASURABLE</p><p>RESULTS AND DELIVER SUSTAINABLE COST REDUCTION</p></li><li><p>A SUCCESS STORY: INNERWORKINGS (Nasdaq: INWK)</p><p>! A market leader in print BPO</p><p>! Proprietary data and information network</p><p>! Open book, transparent enterprise solution</p><p>! Contractually guaranteed savings</p><p>! Up-front fit/no-fit analysis</p><p>! Economic audit of current print spend</p><p>! Organizational/cultural alignment</p><p>! Established implementation model</p><p>! Return derived solely from savings (low risk)</p><p>CONTACT JIM CARINI, VP MARKETING, FOR FURTHER INFORMATION:</p><p>312-784-2607 / jcarini@inwk.com</p></li></ul>