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THE NEWS

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Facebook tops 1 billion users

NEW YORK - Facebook has topped 1 billion users, but the past few months have not

been easy.

CEO Mark Zuckerberg says that the company is going through a bit of a rough patch

following its rocky initial public offering.

Zuckerberg updated his Facebook status on Thursday to announce that the social

networking site has more than 1 billion active users each month. He thanked users and

said that he is committed to making Facebook better.

The Menlo Park, Calif.-based company has had a difficult time of late. There were trading

glitches the day it went public in May and concerns since then about its revenue

potential. It's also facing lawsuits from disgruntled shareholders.



L'Oréal Seeks Women in Unlikely Place: On XboxBeauty and Style App Is Console's Latest Effort to Reach Audience Beyond Core Gamers

L'Oréal is looking for women in a surprising place -- on Xbox 360.

The beauty behemoth unveiled "The Next Level" app on Microsoft's Xbox

Wednesday, yet another move in the gaming console's efforts to attract an

audience beyond core gamers.

"The Next Level," which was created with interactive solutions from BrightLine,

is designed to be a one-stop beauty and style hub for women where they can

watch how-to videos and gain more information on products. Condé Nast's

Lucky Magazine will also help build some of the content, which will be updated

regularly.


Arby’s has a new logo. Say thee yay or nay?



Music-streamer Rdio to pay artists for subscribersMusic-streaming service Rdio is going to pay artists such as Snoop Lion to refer their fans. When fans subscribe to the service, the artist gets $10.

12:03AM EST October 2. 2012 - Musicians looking for a new revenue stream

can now get commissions from music service Rdio.

Under a new artists program, the 2-year-old streaming service will pay

musicians $10 for each subscriber they bring to the service. Among the artists

already on board are Snoop Lion (the artist formerly known as Snoop Dogg)

and members of alternative rock bands The Raconteurs and Scissor Sisters.

Musicians can share tracks and playlists on Facebook and Twitter, and that

could lead some followers to subscribe to the service ($5 a month unlimited

Web streaming; $10 a month for mobile, too.) "Fans can discover new music by

seeing what their favorite artists are doing on Rdio," company CEO Drew

Larner says. "It's sort of like Twitter meets music."



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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

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