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Page 1: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

Ordinary General Meeting

April 26, 2018

Page 2: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

WELCOME AND OPENING OF THE GENERAL MEETING 2018

FRANÇOIS-HENRI PINAULT

C H A I R M A N A N D C H I E F E X E C U T I V E O F F I C E R

Page 3: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

AGENDA AND REGULATORY ISSUES

ÉRIC SANDRIN

G R O U P G E N E R A L C O U N S E L

Page 4: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

CONTENTS

Full-year 2017 highlights & financial results analysis

A luxury pure player

Strategy and outlook

Sustainability

Governance

Conclusion

Statutory auditors’ reports

Questions - Answers

Vote on the resolutions

4

Page 5: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

INTRODUCTION

FRANÇOIS-HENRI PINAULT

C H A I R M A N A N D C H I E F E X E C U T I V E O F F I C E R

Page 6: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

FULL-YEAR 2017 HIGHLIGHTS AND FINANCIAL RESULTS ANALYSIS

JEAN-FRANÇOIS PALUS

G R O U P M A N A G I N G D I R E C T O R

Page 7: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

RECORD OPERATING PERFORMANCES IN 2017

* Subject to April 26, AGM approval

GROUP REVENUE

7

GROUP RECURRING

OPERATING INCOMENET INCOME GROUP SHARE DIVIDEND*

in kind

1 Puma share

for 12 Kering

shares held

€15,478m

+25.0% reported

+27.2%comparable**

€2,948m

+56.3%

19.0% recurring

operating margin

up +3.8 pt

€1,786m

+119%

in cash

6.00 € per share

+30%

** at constant scope and exchange rates

Page 8: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

€3BN ADDITIONAL REVENUE EXCLUSIVELY GENERATED THROUGH ORGANIC GROWTH

21%growth

+23%

33%growth

+32%

11%growth

+23%27%

growth

+33%

8%growth

11%

North America

Western Europe

Asia-Pacific

Japan

STRONG REVENUE GROWTH

growth at constant scope and exchange rates

RoW

Page 9: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

GROUP REVENUESUSTAINED GROWTH

BALANCED ACROSS QUARTERS

LUXURY SHARPLY OUTPERFORMING SECTOR

SPORT & LIFESTYLE STEADY GROWTH

FOCUS ON ORGANIC GROWTH

+28.6%+24.6%

+28.4% +27.4%

T1 17 T2 17 T3 17 T4 17Q1 17 Q2 17 Q3 17 Q4 17

+31.6%+25.3%

+32.3% +30.5%

T1 17 T2 17 T3 17 T4 17Q1 17 Q2 17 Q3 17 Q4 17

+14.0% +14.7%+15.9%

+14.0%

T1 17 T2 17 T3 17 T4 17Q1 17 Q2 17 Q3 17 Q4 17

Page 10: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

1,6471,886

2,948

2015 2016 2017

Recurring

operating income

Reported change

(%)

Recurring operating

income margin

(%)

Luxury 2,911 +50.4% 27.0%

Sport & Lifestyle 244 +98.1% 5.6%

Corporate & others (207) -19.7%

Kering 2,948 +56.3% 19.0%

GROUP RECURRING

OPERATING INCOME€2,948m

+ €1BN ADDITIONNAL RECURRING OPERATING

INCOME

19.0%

15.2%

RECURRING OPERATING INCOME AT RECORD LEVEL

Page 11: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

1,189

2,318

2016 2017

x1.95

4,371

3,049

2016 2017

- 1,322

In €m

In €m

FREE CASH FLOW €2,318mFCF FROM OPERATIONS

NEARLY DOUBLED

NET DEBT DOWN

BY MORE THAN €1.3BNNET DEBT

Debt-to-EBITDA

ratio at 0.9x

FREE CASH FLOW GENERATION UP SHARPLY,NET DEBT REDUCING

Page 12: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

In €m 2017

Reported

change

Revenue 10,796 +27.5%*

Recurring operating income

Recurring operating income margin

2,911

27.0%

+50.4%

+4.1pt

Gross CAPEX

As % of revenue

487

4.5%

+27.9%

+0.0pt

LUXURY ACTIVITIES

2017 Revenue

Reported change

Comparable change

6,211

+41.9%

+44.6%

Recurring operating income

Reported change

2,124

+69.1%

Recurring operating income margin 34.2%

1,176

+0.2%

+2.4%

294

-1.1%

25.0%

1,502

+23.0%

+25.3%

377

+40.4%

25.1%

1,907

+12.3%

+14.1%

116

+1.9%

6.1%

GucciBottega

Veneta

Saint

Laurent

Other

brands

Western Europe

34%

North America

19%

Japan

9%

Asia-Pacific

31%

RoW

7%

REVENUE BREAKDOW N BY REGION

In €m

* Comparable: +29.9%

12

Page 13: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

In €m 2017

Reported

change

Revenue 4,382 +12.8%*

Recurring operating income

Recurring operating income margin

244

5.6%

+98.1%

+2.4pt

Gross CAPEX

As % of revenue

131

3.0%

+42.3%

+0.6pt

SPORT & LIFESTYLE ACTIVITIES

Western Europe

30%

North America

27%

Japan

7%

Asia-Pacific

17%

RoW

19%

* Comparable: +14.7%

2017 revenue

Reported change

Comparable change

4,152

+14.0%

+15.8%

Recurring operating income

Reported change

244

+92.7%

Recurring operating income margin5.9%

230

-4.7%

-3.2%

0

+102.9%

0.0%

PumaOther

brandsIn €m

13

REVENUE BREAKDOW N BY REGION

Page 14: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

FINANCIAL PERFORMANCE

In €m 2017 2016

Revenue 15,478 12,385

Gross margin 10,133 7,790

Recurring operating income 2,948 1,886

Other non-financial operating income and expenses

Net financial charges

Corporate income tax

Share in earnings of associates

Net result from discontinued operations

(242)

(243)

(591)

(2)

(5)

(506)

(202)

(296)

(2)

(12)

Consolidated net income

Of which net income, Group share

1,865

1,786

868

814

Net income, Group share, from continuing opeations excluding

non-recurring items2,002 1,282

Net income, Group share, per share (in euro)

Net income per share from continuing operations, excluding non-recurring

items (in euro)

14.17

15.89

6.46

10.17

14

Page 15: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

2017 BALANCE SHEETHEALTHY FINANCIAL STRUCTURE

-1,197

609 769

700 540

1,628

2 0 1 8 * 2 0 1 9 * * 2 0 2 0 * * 2 0 2 1 * * 2 0 2 2 * * b e y o n d * *

5,1852,137

4,823

5,180

2,943

18,260

12,626

A c t i f P a s s i fA s s e t s L i a b i l i t i e s

Total

€25,577m

• Equity: 49% of total balance sheet

• Debt-to-equity ratio: 24.1%

Current

assets

Non-

current

assets

Cash

Equity

Gross

debt

CONDENSED BALANCE SHEET (In €m) LIQUIDITY OVERVIEW

NET FINANCIAL DEBT (In €m)

Non-current

liabilities

Current

liabilities

* Gross debt minus cash & cash equivalent

** Gross debt15

• Secured financing over the long term

• Optimization of debt cost/maturity

Page 16: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

DIVIDEND PER SHARE (excluding distribution in kind of Puma shares)

(In €)

DIVIDEND UP 30%

3.75 3.754.00 4.00

4.60

6.00

2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7 *

* Subject to April 26, 2018 AGM approval. Interim payment of €2.00 paid on January 17, 2018

+ 30%

16

Page 17: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

Q1 2018 REVENUE: PURE PLAYER DELIVERS SUPERIOR GROWTH

OUT STANDI NG COM PARABL E REVENUE GROWT H ON A CHAL L ENGI NG COM PARI SON BASE

* At constant scope and exchange rates

** For Q1 18, Puma, Volcom and Stella McCartney are treated as discontinued operations (IFRS 5). To reflect this, 2017 figures have been restated of Puma, Stella McCartney and Volcom

(PF = Pro Forma)

KERING

CONTINUING OPERATIONS

Q1 18: €3,108mQ1 17 PF: €2,445m

+27.1% reported

+36.5% comparable*

TOTAL HOUSES

Q1 18: €2,999mQ1 17 PF: €2,352m

+27.5% reported

+36.8% comparable*

CORPORATE & OTHERS

Q1 18: €109mQ1 17 PF: €93m

+16.8% reported

+27.2% comparable*

DISCONTINUED

OPERATIONS**

PUMA:

Q1 18: €1,135mQ1 17: €1,009m

Other:

Q1 18: €106mQ1 17: €120m

+36.5%

Q1 18

% comparable revenue growth

+28.6%

+24.6%

+28.4% +27.4%

+37.0%

+29.7%

+35.7%+33.9%

Q1 17 Q2 17 Q3 17 Q4 17

Kering as previously reported Kering Pure Player (pro forma in 2017)

Page 18: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

Source : Nasdaq, performance as of April 25, 2018 at 12:00PM

SHARE PRICE PERFORMANCE

Kering

+118%

CAC 40

+11%

18

KERING SHARE PRICE PERFORMANCE SINCE JANUARY 1, 2017(in €)

Performance in 2017: +84%

Page 19: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

A LUXURY PURE PLAYER

JEAN-FRANÇOIS PALUS

G R O U P M A N A G I N G D I R E C T O R

Page 20: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

GRADUALLY REFOCUSING ON LUXURY

2008 2017

A European Group of retail companies A global Luxury Group with iconic brands

By

ac

tiv

ity

By

re

gio

nRe

ve

nu

e b

re

ak

do

wn

*

* Excluding « corporate & others »

Redcats

18%

Fnac

23%

Cfao

14%

Conforama

16%

Puma

12%

Luxury

17%

Americas

14%

France

39%

Europe

excl. France

25%

Oceania

1%

Africa

12%

Other countries

11%

Western Europe

33%

Asia-Pacific

35%

North America

21%

Sport & Lifestyle

29%

20

Asia

9%

Luxury

71%

Page 21: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

LUXURY, PRIMARY DRIVER OF KERING GROWTH AND PROFITABILITY

Lux ur y Re v enue ( i n € bn)Luxury Recurring operating

income ( in €bn)

Luxury Recurring operating

margin

3.4

10.8

2008 2017

0.8

2.9

2008* 2017

23%

27%

2008* 2017

3.2x

CAGR: 14%3.8x

CAGR: 16%+430bps

* Luxury Recurring operating income and margin excluding corporate costs as then accounted for

at division level21

Page 22: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

A BALANCED ENSEMBLE OF COMPLEMENTARY BRANDS

An ensemble of brands at different stages of maturity

2017 data. Bubble size is representative of each brand’s revenue.

Retail including e-commerce.

Gucci

Bottega Veneta

Saint Laurent

Balenciaga

Brioni

AMQ BoucheronPomellato

Watches(Ulysse Nardin,

Girard Perregaux)Qeelin

Num

ber

of D

OS

Retail as of % of revenue

22

Page 23: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

KERING: AMONG THE BEST FINANCIAL PROFILES IN THE SECTOR

Income

statement

Cash f low

statement

Revenue 15,478

Recurring operating

margin19.0%

Cash conversion

(as % of EBITDA***)

In €m, unless otherwise stated

66.9%

Balance

sheetNet debt / EBITDA (x) 0.9x

11,326

23.9%

69.7%

1.1x

Kering 2017 reported Pro forma*

Increase in operating

profitability

Stronger cash flow

generation

Recurring operating

income2,948 2,704

Free cash flow from

operations2,318 2,195

EPS attributable to

owners of the parent**€15.89 €14.88

Net debt 3,049 3,402

Moderate increase in net debt,

partly offset by dividend

announced by Puma

A VALUE-CREATING TRANSACTION FOR THE GROUP

1

2

3

* Kering excluding Puma

** Continuing operations excluding non-recurring items

*** Reported 2017 EBITDA: €3,464m, pro forma 2017 EBITDA: €3,150m

SIGNIFICANT INCREASE IN RETURN ON CAPITAL EMPLOYED

23

Page 24: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

x3.9

63

245

2013 2017

2,985

4,136

2013 2017

INITIAL SUCCESS OF PUMA FOREVER FASTER PLAN AND RETURN TO PROFITABLE GROWTH

Operating income Market capitalization

• Gradual improvement in

operating margin

• More innovative, differentiating

products: improved gross margin

through better sell-through and

improved sourcing

• Activated operating leverage

Revenue

• Gradual acceleration of revenue

growth

• Renewed, repositioned product

offer

• Sustained, consistent growth

• Increased visibility, partnerships &

sponsorships

• Value creation

• +54.5% share performance since

12/31/2013 (from €235 to €363*)

As reported by Puma SE, in €m

% margin

+39%

2.1% 5.9%in €bn

3.5

5.5

2013 2017

+€2.0bn

* Share price as of 31/12/2017 24

Page 25: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

2018: CELEBRATING ITS 70 th ANNIVERSARY, PUMA AIMS EVEN HIGHER

F ive s t ra tegic p i l l ars underp inning i ts per fo rmance…

• Global brand

• Culture of innovation

• Efficient distribution model

• Leading product offer for Women

• Operational excellence

…have es tabl ished Puma as a l ead ing p layer in i t s marke t

• Legitimacy in both Sport Performance and Sportstyle

• Brand heat supported by sports icons and amabassadors

• Innovative and diversified product offer

• Balanced geographical exposure

• Sound distribution setup

Huge untapped potent ia l…

• Re-entering the basketball market

• Development in Asia, particularly China

• Focus on e-commerce and direct-to-consumer

• Innovation and new merchandise core to the product offer

• Improved visibility with new sponsorship and partnerships

• Potential for operating margin expansion

…to ach ieve new ambi t ions

• Medium term outlook (2021/22)

• c.10% revenue growth at constant currency

• Gross margin between 49% and 50%

• Recurring operating income margin around10%

25

Page 26: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

Puma

shareholding

Float

14%

Kering

86%

Float

55%

Kering

16%

Artemis

29%

Post-Distr ibutionPre-Distr ibution

TECHNICAL ASPECTS OF THE DISTRIBUTION

Distribution

ratio

Kering shareholders will receive 1 Puma share for 12 Kering shares held

• Shareholders owning a number of Kering shares lower than 12 or which does not correspond to a

multiple of 12 will receive the number of Puma shares immediately below, together with a cash

payment for the balance

• Kering: 6-month period following the distribution

• Artemis: 12-month period following the distribution

Lock-up

commitments

26

Page 27: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

INDICATIVE TIMETABLE

Calendar

April 26, 2018 • Annual General Meeting

27

May 14, 2018 (before market)

May 16, 2018 • Payment of ordinary dividend balance

• Delivery of Puma shares

• Start of the process of fractional

shares centralisation, followed by their

sale on the market

Ex-dividend date May 14, 2018 (before market)

Payment of the cash and stock dividends on May 16, 2018

15

Kering share(s)

Kering share(s)

[ex-dividend et

ex-Puma share]

Balance of ordinary

cash dividend(1)

1.25 Puma share(s) (15/12 = 1.25)(2)

[excluding tax and social security deductions]

15

Kering share(s)

€60.00

(15 x €4.00)

1

Puma share(s)delivered

0.25(2)

Fractional sharesettled in cash

+ + +

• Ex-dividend date for cash and stock

dividends

(1) An interim dividend of €2.00 per share was paid on January 17, 2018(2) Potential rounded data

Page 28: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

A VALUE-CREATING TRANSACTION

• Raising Kering’s status as a leading Luxury pure player

— Among the best financial profiles in the sector, with higher profitability, strong cash flow generation

and solid financial position

— Ambition to continue growing and developing its powerful ensemble of Luxury Houses

• Exposure to Puma value-creation potential

• Opportunity to become shareholders in one of the world’s most iconic global Sports brands

• Direct benefit from Puma value-creation potential

• Option to keep or monetize shares

For Kering

For Kering

shareholders

28

Page 29: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

NEW PROFILE: STRATEGY AND AMBITIONS

FRANÇOIS-HENRI PINAULT

CHAIRMAN AND CEO

Page 30: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

EMPOWERING IMAGINATION

CREATION

at the heart of modern,

audacious Luxury

PROMOTE

organic growth

STRENGTHEN

synergies and integration

MULTIBRAND

model based on agility,

balance and sustainability

VISION BUSINESS MODEL STRATEGY

30

Page 31: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

CREATIVITY

GUCCI, EXCELLENCE NURTURED BY CREATIVITY

STORE NETWORK

CLIENT EXPERIENCE

COMMUNICATION & MARKETING

PRODUCTS & MERCHANDISING

SUPPLY CHAIN

PRODUCT DEVELOPMENT

PRODUCTION

31

Page 32: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

MAJOR ORGANIC GROWTH LEVERS

BOTTEGA VENETA YVES SAINT LAURENT

Determined execution,

encouraging signs

Straightforward strategy

and drivers

32

Page 33: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

MAJOR ORGANIC GROWTH LEVERS

Successful creative renewal

Ambitious 3-year investment plan

Multiple strengths,

promising momentum

BALENCIAGA

ALEXANDER McQUEEN

BOUCHERON

33

Page 34: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

PERFORMANCE ACCELERATORS

AT THE HEART OF

BRAND STRATEGY

Audacity, creativity

Operational execution

Communications

Sharing of

resourcesSupply chain

Cross-brand expertise, innovation and digital

Talent excellence and best practices

INTEGRATED MODEL

SY

NE

RG

IES

SY

NE

RG

IES

INTEGRATED MODEL

34

Page 35: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

VALUE CREATION AND FINANCIAL AMBITIONS

REVENUE

RETURN

FINANCIAL

STRUCTURE

WCR

CAPEX • Enhanced Capex allocation

OPERATIONS

CAPITAL

EMPLOYED

USE OF CASH

• Focus on same-store organic growth

LOWER NET

DEBT/EBITDA RATION (vs. pro forma ratio)

• Higher store productivity

• Ongoing adaptation of organizations

• Net debt cost/maturity

• Dividend a priority

• Planning and inventory management

IMPROVED

RETURN ON

CAPITAL

EMPLOYED

SUSTAINED

GENERATION

OF FCF FROM

OPERATIONS

35

Page 36: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

SUSTAINABILITY

MARIE-CLAIRE DAVEU

C H I E F S U S T A I N A B I L I T Y O F F I C E R A N D H E A D O F I N T E R N A T I O N A L I N S T I T U T I O N A L A F F A I R S

Page 37: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

OUR SUSTAINABILITY LEADERSHIP CONTINUES TO STRENGTHEN

In 2017, Kering placed first in numerous international rankings

which evaluate the environmental and social performance of

corporations

• Leader of the Textiles, Apparel and Luxury Goods sector of

the Dow Jones Sustainability Index for the third year

• Industry leader of the Textile, Apparel and Luxury sector of

Corporate Knights’ Global 100 most sustainable

corporations index

• The only luxury group listed on the Bloomberg Gender

Equality Index, in recognition of Kering’s commitment to

diversity and women

Page 38: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

2017: THE YEAR OF ENGAGEMENT, OF ONE AND ALL

During the course of 2017, we formalized and developed

structural tools to reinforce engagement, both internally

and externally, vis-à-vis our 2025 strategy

• Publication of The Kering Standards, a series of

environmental and social requirements covering all

of the Group’s key raw materials as well as its manufacturing

processes

• Creation of The Kering Planet, an internal digital platform

to engage our employees in sustainability

Page 39: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

THE FIRST CONCRETE ILLUSTRATIONS OF OUR NEW STRATEGY

Our actions are continuing and intensifying, across all

three pillars of our strategy: Care, Collaborate, Create

• Creation of a Charter on the working conditions and

well-being of models with LVMH

• Continuation of our commitment to women, notably via

the citizen engagement platform Stop aux Violences

Faites aux Femmes launched by Make.org, and the

#ICouldHaveBeen digital campaign ran by the Kering

Foundation

• Launch of a MOOC (Massive Open Online Course) in

tandem with London College of Fashion in order to

engage and educate future generations about the

importance of sustainability

Page 40: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

OUR AMBITION: BECOME THE WORLD’S MOST SUSTAINABLE LUXURY CORPORATION

Our goals may be ambitions, but we are confident in our

capacity to attain them

• By notably furthering the work accomplished in the past

year on the key topics of biodiversity and animal

welfare

• By continuing to question our certainties and our

ways of working, remaining vigilant and aware

• By stimulating innovation so as that it feeds each and

every one of our sustainability initiatives, right across

the business

Committing to sustainable Luxury means

increasing confidence in the future

and empowering imagination

Page 41: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

GOVERNANCE

PATRICIA BARBIZET

V I C E CHAIR OF THE BOARD OF DIRECTORS

Page 42: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

COMPOSITION OF THE BOARD OF DIRECTORS

11 members, of which 6 independent Directors

43

Page 43: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

COMPOSITION OF THE BOARD OF DIRECTORS

11 members, of which 6 independent Directors

44

Page 44: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

7 meetings held in 2017 and 3 meetings since the beginning of 2018

Average Director’s attendance rate in 2017: 97%

OPERATION OF THE BOARD OF DIRECTORS

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February 9

March 10

April 27

April 27

July 27

October 24

December 14

Dates

11/11 (100 %)

11/11 (100 %)

11/11 (100 %)

11/11 (100 %)

11/11 (100 %)

11/11 (100 %)

9/11 (81,8 %)

Directors present(attendance rate)

Page 45: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

SUSTAINABILITY

COMMITTEE

• Sapna SOOD (Chairwoman)

• Jean-François PALUS

• François-Henri PINAULT

• Daniela RICCARDI

REMUNERATION COMMITTEE

• Sophie L’HÉLIAS (Chairwoman)

• Patricia BARBIZET

• Sophie BOUCHILLOU

• Yseulys COSTES

• Jean-Pierre DENIS

AUDIT COMMITTEE

• Jean-Pierre DENIS (Chairman)

• Patricia BARBIZET

• Laurence BOONE

• Sophie L’HÉLIAS

APPOINTMENTS COMMITTEE

• Patricia BARBIZET (Chairwoman)

• Laurence BOONE

• Yseulys COSTES

• Baudouin PROT

• Sapna SOOD

Degree of

independence:

60%

Degree of

independence:

75%

Degree of

independence:

75%

Degree of

independence:

50%

4 SPECIALIST COMMITTEES

BOARD OF DIRECTORS

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Page 46: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

COMPONENTS OF THE REMUNERATION OF THE CHAIRMAN & CEO AND OF THE GROUP MANAGING DIRECTOR IN 2017

E x - p o s t vo t e …

Fixed remuneration

Variable part (as a percentage of the fixed annual remuneration):

Directors’ fees

No golden parachute and no indemnity relative to non-compete clause, no supplementary pension scheme

Current operating income (35%)

Free cash flow from operations (35%)

Financial targets Non-financial targets

Organisation and talent management (10%)

Corporate social responsibility (10%)

Sustainability (10%)

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Page 47: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

COMPONENTS OF THE REMUNERATION OF THE CHAIRMAN & CEO Ex-post vote

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Payable for the fiscal year

2017 2016 2015

Fixed 1 200 K€ 1 100 K€ 1 100 K€

Annual variable 1 944 K€ 1 407 K€ 1 159 K€

Directors' fees 142 K€ 117 K€ 127 K€

Other benefits 6 K€ 17 K€ 19 K€

TOTAL 3 292 K€ 2 641 K€ 2 405 K€

KMUs granted 10 471 KMUs 9 526 KMUs 11 153 KMUs

KMUs exercised ** 9,900 KMUs granted in 2014 exercisable since April 2017 0 0 0

Page 48: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

COMPONENTS OF THE REMUNERATION OF THE GROUP MANAGING DIRECTOR Ex-post vote

(1) Data restated with the 2016 exchange rate to provide information at comparable exchange rate

(2) Data restated with the 2015 exchange rate to provide information at comparable exchange rate

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Payable for the fiscal year

2017 2016 (1) 2015 (2)

Fixed 1 182 K€ 1 100 K€ 1 100 K€

Annual variable 1 586 K€ 1 407 K€ 1 159 K€

Directors' fees 185 K€ 117 K€ 127 K€

Other benefits 1 089 K€ 17 K€ 19 K€

TOTAL 4 042 K€ 2 641 K€ 2 405 K€

KMUs granted 7 196 KMUs 8 448 KMUs 9 758 KMUs

Exceptional remuneration 5 000 KMUs 0 0

KMUs exercised** no KMU exercisable in the fiscal year 0 0 0

Page 49: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

2018 REMUNERATION POLICY OF THE CHAIRMAN & CEO AND THE GROUP MANAGING DIRECTOR Ex-ante vote

Maintain the remuneration policy applied in 2017

• Fixed remuneration

• Annual variable remuneration

• Multi-annual variable remuneration

• Other remuneration

• Exceptional remuneration of KMUs: 10,000 for the Chairman and CEO

and 6,000 for the Group Managing Director

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Page 50: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

CONCLUSION

FRANÇOIS-HENRI PINAULT

C H A I R M A N A N D C H I E F E X E C U T I V E O F F I C E R

Page 51: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

STATUTORY AUDITORS’ REPORT

FREDERIC MOULIN

S T A T U T O R Y A U D I T O R D E L O I T T E

Page 52: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

CONTENTS

Report on the company financial statements

Report on the consolidated financial statements

Other reports issued by the Statutory Auditors:

Special report on regulated agreements and commitments with third parties

Statutory auditors’ report on the pro forma financial information relating to the year ended December 31, 2017

Page 53: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

Kering S.A. company financial statements certification without comment (pages 351 - 354 of the Reference Document)

• In accordance with the requirements of Articles L.823-9 and R.823-7 of the French Commercial Code (Code de Commerce) relating to the justification of our

assessments, we bring your attention to the key audit matters relating to risks of material misstatement that, in our professionnal judgement, were of most significance

in the audit of the financial statements of the current period, as well as ou responses to those risks :

• Valuation of long-term investments the gross amount of investments is compared to their value in use for the company .

• In order to assess the reasonableness of the value in use estimates of long-term investments, based on the information communicated to us, our work mainly

consisted in:

- verifying that the estimate of values in use determined by Management is based on a on appropriate justification of the valua tion method and the figures used;

- verifying the calculation of revalued shareholders’ equity, specifically of Sapardis, subsidiary of KERING SA with shareholdings in PUMA. This calculation of

revalued shareholder’s equity is based on Puma’s shareprice.

• We attest that the Board of Directors’ report on corporate governance contains the information required by Articles L. 225 -37-3 and L. 225-37-4 of the French

Commercial Code (Code de commerce).

• We have no matters to report as to the fair presentation and the consistency with the financial statements of the information given in the management report of the

Board of Directors and in the other documents addressed to shareholders with respect to the financial position and the financ ial statements.

REPORT ON THE COMPANY FINANCIAL STATEMENTS(Resolut ion 1)

Page 54: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

Kering Group consolidated financial statements certification without comment or qualification (continuation) (pages 328 - 333 of the Reference Document)

• In accordance with the requirements of Articles L.823-9 and R.823-7 of the French Commercial Code (Code de commerce) relating to the justification of our assessments,

we bring your attention to the key audit matters relating to risks of material misstatement that, in our professional judgmen t, were of most significance in the audit of

the consolidated financial statements of the current period, as well as our responses to those risks.

• Impairment tests on goodwill and intangible assets with indefinite lives The CGU or groups of CGU holding goodwill and/or intangible assets with indefinite lives,

such as certain brands, are subject to yearly impairment tests.

• We have carried out a critical review of the methods implemented by Management to determine the recoverable amount of goodwil l and intangible assets with

indefinite lives.

Our procedures consisted in:

— assessing the principles and methods of calculating recoverable amounts;

— assessing the consistency of cash flow projections with respect to Management assumptions and the economic environments in wh ich the Group operates and

the consistency of the growth rates adopted for projected cash flows with available external analyses;

— assessing the reasonableness of discount rates applied to estimated cash flows by verifying notably that the different parame ters comprising the weighted average

cost of capital (WAAC) of each CGU enable the return expected by market participants for similar activities to be reached;

— assessing the royalty rates applied to brands in the calculation of future revenue;

• Valuation of inventories inventories are valued the lower of cost determined and net realizable value.

Our work mainly consisted in :

— assessing the data and assumptions adopted by Management to determine the prospects for inventory turnover and the resulting provisions;

— analyzing the budget data and outlooks having an impact on the provisions for inventory allowance;

— assessing the assumptions and application methods adopted to determine specific provisions.

REPORT ON THE CONSOLIDATED FINANCIAL STATEMENTS(Resolut ion 2)

Page 55: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

Kering Group consolidated financial statements certification without comment or qualification (continuation) (pages 328 - 333 of the Reference Document)

• Strategic partnership agreement with the Richemont Group. The Richemont Group has acquired a minority stake in Kering Eyewear which has notably

integrated in its activities the Manufacture Cartier Lunettes (MCL) entity in France, which was consolidated in the second ha lf of 2017. The accounting impact

of this strategic partnership agreement on the Group’s financial liabilities is based partially on Management estimates.

Our work mainly consisted in:

— assessing the accounting treatment adopted by the Group to account for this strategic partnership agreement, notably with reg ard to transactions with

non-controlled interests and the integration of MCL through a business alliance;

— assessing the consistency of Management’s estimates entering into the scope of the valuation of other financial liabilities w ith respect to put options

granted to non-controlling interests as part of the strategic partnership agreement.

• The Group’s operations are subject to regular verifications by the tax administrations in each of the countries in which the Group’s different subsidiaries

operate. These tax audits can result in tax reassessments and litigation with the tax administrations The estimate of the impacts of these tax risks and the

related provisions, recorded if necessary, require Management to make significant judgments, notably to assess the outcome of the litigation underway or the

probability of the occurrence of identified risks. We have therefore considered these items to be a key audit matter.

Our work mainly consisted in:

— analyzing the responses of these tax advisors to our requests for information or the analyses that these advisors produced as part of litigation currently

underway;

— carrying out a critical review of the estimates and positions adopted by Management;

— Concerning contingent liabilities, we have, examined the procedural elements and/or the legal or technical opinions provided by law firms or outside

experts chosen by Management to assess the merits of an absence of a provision.

REPORT ON THE CONSOLIDATED FINANCIAL STATEMENTS(Resolut ion 2)

Page 56: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

Special report on regulated agreements and commitments with third parties (pages 355 - 356 of the Reference Document)

• The support agreement for services provided by Artémis SA, authorized in previous years and that is continuing in the current exercice, is presented in our special report

• We inform you that we have not been advised of any agreement or commitment authorized during the year subject to the approva l of the Shareholder Meetings.

Statutory auditors’ report on the pro forma financial information relating to the year ended December 31, 2017 (Page 362 of the Reference Document)

• On 11 January 2018, Kering’s Board of Directors unanimously proposed to submit to its shareholders the project to distribute in kind of PUMA SE shares aro und 70.4%

of the total of shares outstanding;

• The Kering Group has prepared pro forma financial information to present an economic view of the Group reflecting the future loss of con trol over Puma following

the distribution of this dividend in kind.

• The professional guidelines we have emphasized on, have mainly consisted in :

— verifying that the bases on which the pro forma financial information has been prepared is consistent with the relevant sourc e documents described in the notes;

— reviewing the probative elements substantiating the pro forma restatements;

— conducting interviews with the Senior Management of Kering SA to obtain information and explanations which we deemed necessary;

• To conclude, the pro forma financial informations have appropriately been established regarding the bases in compliance with the accounting methods of Kering.

OTHER REPORTS ISSUED BY THE STATUTORY AUDITORS

Page 57: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

QUESTIONS - ANSWERS

Page 58: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

VOTE ON THE RESOLUTIONS

Page 59: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

FIRST RESOLUTION

Approval of the parent company financial statements for the fiscal year ended December 31, 2017

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Page 60: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

SECOND RESOLUTION

Approval of the consolidated financial statements for the fiscal year ended December 31, 2017

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Page 61: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

THIRD RESOLUTION

Appropriation of net income for 2017 and setting of the dividend

Dividend in cash of €6

Dividend of €4 paid on 16 May 2018

In addition to the interim payment of €2 paid on

17 January 2018

Dividend in kind

Exceptional distribution to all shareholders:

• 1 Puma share for 12 Kering shares

• In the event that fewer than 12 Kering shares are

held, or a number which is not a multiple of 12:

cash payment corresponding to the balance

Payment on 16 May 2018

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Page 62: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

FOURTH RESOLUTION

Renewal of the term of office of Yseulys Costes as a Director

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Page 63: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

FIFTH RESOLUTION

Renewal of the term of office of Daniela Riccardi as a Director

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Page 64: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

SIXTH RESOLUTION

Approval of the remuneration paid or awarded to François-Henri Pinault, Chairman and Chief Executive Officer, for

the fiscal year ended December 31, 2017

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Page 65: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

SEVENTH RESOLUTION

Approval of the remuneration paid or awarded to Jean-François Palus, Group Managing Director, for the fiscal year

ended December 31, 2017

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EIGHTH RESOLUTION

Approval of the principles and criteria for determining, allocating and awarding fixed, variable and exceptional

components making up total remuneration and benefits in kind granted to François-Henri Pinault, Chairman and

Chief Executive Officer

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Page 67: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

NINTH RESOLUTION

Approval of the principles and criteria for determining, allocating and awarding fixed, variable and exceptional

components making up total remuneration and benefits in kind granted to Jean-François Palus, Group Managing

Director

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Page 68: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

TENTH RESOLUTION

Authorisation to be given to the Board of Directors to trade in the Company’s shares

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Autorization Resolution number Term of authorization Conditions

Share buy-back

Outstanding

(April 2017)

18 months

(October 2018)

Maximum purchase price: €320

Maximum of 10% of the share capital

10th resolution

Ad of April 26 2018

18 months

(October 2019)

Maximum purchase price: €480

Maximum of 10% of the share capital

Page 69: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

ELEVENTH RESOLUTION

Powers for formalities

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Page 70: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence

Ordinary General Meeting

April 26, 2018

Page 71: Ordinary General Meeting April 26, 2018 · • Global brand • Culture of innovation • Efficient distribution model • Leading product offer for Women • Operational excellence