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An Economist Intelligence Unit report sponsored by SAP
Operational excellence: Enabling sustained growthSpotlight on the Americas

© The Economist Intelligence Unit Limited 2008 1
Operational excellence: Enabling sustained growth Spotlight on the Americas
Operational excellence: Enabling sustained growth is an Economist Intelligence Unit report sponsored by SAP. The Economist Intelligence Unit bears sole responsibility for this report. The Economist Intelligence Unit’s editorial team conducted the interviews and wrote the report. The findings and views expressed in this report do not necessarily reflect the views of the sponsor. Ken Waldie was the author of the report and Dan Armstrong was the editor. Mike Kenny was responsible for layout and design. Our thanks are due to all of the survey respondents and interviewees for their time and insights.
May 2008
Preface

2 © The Economist Intelligence Unit Limited 2008
Operational excellence: Enabling sustained growth Spotlight on the Americas
Operational excellence:Enabling sustained growth Spotlight on the Americas
he Americas should be a hotbed operational excellence activity. The scientists and businessmen who first applied statistics to process improvement—Deming, Taylor and others—hailed from the United States. In the 1980s, Royal Bank of Canada pioneered the use of customer relationship management (CRM) software, while Procter & Gamble rolled out an early business intelligence (BI) system. In the 1990s, Dell, Southwest, Amazon and Wal-Mart achieved dramatic growth by making their operations world-class. Companies in the Americas should lead the world in growing through operational excellence.
But they don’t—at least not among the universe of firms with US$20m through US$500m in revenues highlighted in this study. Mid-sized companies in the Americas are as focused on growth as those anywhere in the world, yet they lag their counterparts in achieving growth through operational excellence.
Less than half are promoting visibility into operations by investing in enterprise resource planning (ERP) and customer relationship management (CRM) software, while more than half are doing so in the rest of the world. Mid-sized companies in the Americas also lag Asia-Pacific firms in revenue growth, margin growth, customer satisfaction and new product launches. This is despite the fact that companies in the Americas are more likely to say they recognise operational excellence principles in their strategy and planning.
Of the 946 executives who participated in the 2008 Economist Intelligence Unit operational excellence survey sponsored by SAP, 264 (28%) were located in the Americas. Among the Americas respondents, 235 (89%) came from the US and Canada, while 29 (11%) came from Latin America. This paper—one of three regional papers—is based on their responses as well as follow-up interviews with senior executives in the region.
T
About the survey
In a survey completed in January 2008, the Economist Intelligence Unit surveyed operational, financial, IT, and sales and marketing executives around the world on the role of operational excellence in their business strategies. The survey yielded 946 responses from mid-sized companies with annual revenues of $20m-$500m. Nearly one-third of respondents were from the Asia-Pacific region, followed by 28% in Western Europe and 28% in the Americas. Approximately 34% of the respondents worked in finance, 24% in marketing and sales, 23% in operations and 19% in IT.
USA 74%
Canada 15%
Argentina 2%
Brazil 3%
Mexico 2%
OtherLatin America 4%
Source:Economist Intelligence Unit survey, January 2008.
Locations of the Americas respondents

© The Economist Intelligence Unit Limited 2008 3
Operational excellence: Enabling sustained growth Spotlight on the Americas
How to build an infrastructure for growthMid-sized companies in the Americas are inclined to make bold statements about their commitments to operational excellence. But many executives admit that they have failed to back up these commitments with consistent action. As a result, their Asia-Pacific competitors have already left them behind, and now they risk being eclipsed by firms in Eastern Europe. Mid-sized Americas companies lag Asia-Pacific in actions taken on every one of 11 strategies for driving growth included in the survey. And the EMEA region is rapidly overtaking the Americas, which leads it by very slight margins in only two of the 11 strategies.
Regional rank of 11 overall strategies for driving growth
In interviews, executives of companies in the Americas described their operational excellence strategies as works in progress. Many said that while they recognised the value of end-to-end visibility, they had not yet fully achieved it. Others pointed to cultural factors as impediments to rapidly rolling out their strategies. They provided frank insights into the obstacles they face—and advice about how these hurdles might be overcome.
Taking an enterprise-wide approachOperational excellence works best as a growth driver when it is implemented across the enterprise. But less than two-thirds of Americas survey respondents said that their companies are taking an enterprise-wide approach to evaluating and improving business processes, compared with almost 80% in Asia-Pacific.
Recognising the unique role of IT and financeEnhancing visibility into the value chain often requires investments in building and integrating ERP, CRM other technologies. And establishing performance metrics requires expertise that often resides in the finance function. Yet functional specialists in IT and
The AmericasEMEAAsia-Pacific
Organic growth
Identifying core people assets that contribute to competitive advantage
Adding functionality to existing systems to support growth
Anticipating customer needs as they emerge
Supporting idea development to identify, assess and execute opportunities for innovation
Providing integrated, single-view data reporting for management decision making
Focusing on faster time-to-market when launching new products
Providing individual employees with role-based information that allows them to continuously innovate within their own space
Source: Economist Intelligence Unit survey, January 2008.
54%53%
68%
50%54%
58%
46%66%
62%
41%40%
50%
29%33%
46%
25%38%
35%
23%30%
42%
The AmericasEMEAAsia-Pacific
Acquisition-led growth
Identifying gaps in product/service offerings that can be filled by acquisitions
Developing more efficient processes for integration of systems of acquired companies
Developing more efficient processes for due diligence of proposed acquisitions
Implementing systems easily adapted to different currencies, regulatory regimes or business models
Source: Economist Intelligence Unit survey, January 2008.
54%60%
59%
43%46%
52%
41%43%
52%
18%31%
27%

4 © The Economist Intelligence Unit Limited 2008
Operational excellence: Enabling sustained growth Spotlight on the Americas
finance complain that organisational silos limit their scope, preventing them from pushing for innovations outside of their own turf.
Making continuous change the new status quoThe Americas ranks last among the three global regions in the use of operational excellence to drive growth. Yet senior corporate leaders say it is difficult to promote continuous improvement among employees that consider their processes to be quite successful. Some executives say that the problem lies in a general tendency to resist change and a failure to recognise that the status quo is not an option.
Promoting ownership and accountabilityOperations specialists say that empowering people to innovate is difficult in a setting where they see waste in their own processes but have not traditionally been expected to do anything about it. The solution lies in setting up appropriate incentives and giving employees necessary information and control to improve their own processes.
Embracing integration and scalabilityThe Americas ranks last of the three regions in terms of IT investments to support growth. As the chart at right shows, companies in the Americas lag Asia-Pacific in all six categories of operational excellence technology, and lag EMEA in five out of six. To remain competitive, greater focus is needed on the areas with the biggest deficits: aligning systems with business needs, working to ensure legacy systems can be easily integrated with those of acquisitions and partners, and building scalable systems from the ground up. About a quarter of Americas mid-sized companies say their operational systems are not sufficiently scalable, and the same proportion say that legacy systems represent a constraint on growth.
Operational excellence-related technology investments by region
Adopting common data standardsEnterprise-wide data standards are essential for breaking down silos, building linkages among departments and creating end-to-end visibility for senior management. However, some IT executives say that they cannot manage their exponentially-growing data holdings because data ownership—and therefore the right to set standards—is spread across the organisation. Often finance (which owns management reporting) sets standards for both financial and operational data. But regardless of who owns it, the standards should be publicised and enforced. Then people will accept the information—even come to rely on it—and use it to make decisions.
The AmericasEMEAAsia-Pacific
What technologies is your company investing in? (Choose as many as apply)
Integrated ERP systems
Customer Relationship Management (CRM) systems
Inventory management systems
Demand planning systems
Production planning systems
Business intelligence or analytics systems
Source: Economist Intelligence Unit survey, January 2008.
43%41%
50%
42%54%
59%
37%48%
41%
36%44%
36%
23%35%
40%
20%27%
32%

© The Economist Intelligence Unit Limited 2008 5
Operational excellence: Enabling sustained growth Spotlight on the Americas
How Latin America is differentLatin American firms have an aggressive, but so far underdeveloped, approach to operational excellence. While North American firms are nearly four times as likely to have a formal operational excellence strategy, Latin America is catching up quickly. More than 43% are in the process of developing a strategy, compared with 27% in North America.
North American companies have more experience with operational excellence than their southern counterparts. But Latin American firms report greater success in each of the four performance indicators: revenue growth, margin expansion, launches of new products and customer satisfaction. One explanation for this unexpected result is that Latin American firms operate mainly in developing markets where operational excellence pays off even more than in mature markets. Similar differences are seen between Western and Eastern Europe.
More specifically, Latin American mid-sized firms are aggressively investing in technology to support operational excellence:
● They report more investment than North American companies in integrated ERP systems, production planning systems and business intelligence or analytics systems. They are also much more likely to say they are improving tracking and analysis of customer purchase patterns.
● At a much higher rate than in North America, Latin American firms are refining systems to align more closely with business needs, reducing total cost of technology ownership, and improving IT training systems.
● Two-thirds say they are improving management visibility into operational functions and integrating processes in sales, marketing, manufacturing, product development, customer service and other functional areas. And half say they are establishing end-to-end visibility of processes throughout the organisation.
● Latin American companies are nearly twice as likely as their northern counterparts to cite integration with outside partners as a key to growth. And they say their marketing/sales teams are devoting more effort to building both external collaboration and internal integration of sales, production and delivery systems.

6 © The Economist Intelligence Unit Limited 2008
Operational excellence: Enabling sustained growth Spotlight on the Americas
In its simplest terms, operational
excellence means consistently doing things
well across the value chain as a way of gain-
ing competitive advantage. In its broadest
terms, it is a discipline that drives corporate
strategy. In their book The Discipline of
Market Leadership, Michael Treacy and Fred
Wiersema suggest that operational excel-
lence is one of three “value disciplines” that
a successful organisation must chose from
as its underlying operational model.
In practice, operational excellence is a
means to achieving the other value disci-
plines: product leadership and customer
intimacy. Doing things well across the
organisation is fundamental, but most suc-
cessful companies do one thing exceedingly
well and identifying and reinforcing core
competitive strengths is part of operational
excellence.
The defi nition in this paper has three
elements:
● superior performance and visibility
across the value chain
● value-added delivered to customers
● effective integration with external
partners.
While the concept of operational excel-
lence is simple enough, execution is another
matter. A drive for effi ciency is implicit, but
this must be achieved in a coordinated way
by building links across the organisation so
that all functions share a harmonised set
of performance metrics. The ultimate goal
is a “single source of truth” where senior
executives have shared visibility into all
parts of the organisation, enabling manage-
ment by facts. The ideal result is a high-level
dashboard for senior executives with the
ability to drill down into different business
functions, including operations, fi nance, IT,
and sales and marketing. ■
What is operational excellence?

© The Economist Intelligence Unit Limited 2008 7
Operational excellence: Enabling sustained growth Spotlight on the Americas
rowth is a priority among companies in the Americas, just as it is elsewhere in the world. And when asked about the impact of operational excellence initiatives, American executives admit that they do help to drive growth. Over 60% say, for instance, that investments in ERP, CRM or other software to streamline and expose business processes have been successful or very successful in driving growth in revenues, margins and customer satisfaction.
The problem is that mid-sized companies in the Americas are falling behind those in the rest of the world. This is particularly true for North America, which lags Asia-Pacific on nearly every indicator and manages to outperform EMEA on only a few more. Latin America does better, exceeding world averages on three of four performance indicators, while still
lagging Asia-Pacific. The key to better performance lies in more
consistent enterprise-wide execution of operational excellence. Companies in the Americas say they recognise operational principles, but in interviews executives point to myriad cultural and practical problems. These hurdles stand in the way of driving operational excellence principles into every corner of the value chain.
Companies in the region need to more aggressively attack these obstacles if they want to avoid being left behind as companies in the rest of the world—especially in the Asia-Pacific region—entrench operational excellence in their corporate cultures. More bluntly, corporate leaders need to drive the message through their organisations that doing one thing well isn’t good enough anymore.
Conclusion
G

8 © The Economist Intelligence Unit Limited 2008
Operational excellence: Enabling sustained growth Spotlight on the Americas
Appendix: Survey results—Americas only Between November 2007 and January 2008, the Economist Intelligence Unit conducted a global online survey of 946 senior executives from various industries, of which 216 were from the operations function. Please note that not all answers add up to 100% because of rounding or because respondents were able to provide multiple answers to some questions.
In which region are you personally based? (% respondents)
89 North America 0
11 Latin America 0
0 Asia-Pacific 0
0 Eastern Europe 10
0 Western Europe 70
0 Middle East 20 and Africa
TheAmericas
Restof theworld
What is your primary industry? (% respondents)
IT and technology
Energy – oil & gas
Transportation and travel
Logistics service providers
Consumer products - durables
Financial services
Apparel and footwear
Automotive
Government/ Public sector
Industrial machinery and components
Pharmaceuticals
Consumer products – non-durables
Education
Healthcare
Mill products (including fabricated metals, packaging, paper)
Professional services
Wholesale distribution
Retail
Manufacturing
Construction, engineering, operations
Chemicals
Energy/ natural resources – non-oil & gas
Entertainment, media and publishing
Agriculture and agribusiness
Telecoms
Other
12 7
9 3
9 5
7 3
5 5
5 13
4 4
4 4
4 4
4 4
4 4
3 5
3 2
3 3
3 4
3 4
3 4
3 4
2 4
2 7
1 5
1 1
1 3
1
2
6 3
The Americas Rest of the world
What is your title? (% respondents)
SVP/VP/Director
Manager
CFO/Treasurer/Comptroller
CIO/Technology director
Head of Business Unit
Head of Department
CEO/President/Managing director
Board member
Other C-level executive
Other
29 8
24 39
9 11
9 5
7 7
7 11
6 8
4 3
1 5
4 6
The Americas Rest of the world

© The Economist Intelligence Unit Limited 2008 9
Appendix: Survey results Operational excellence: Enabling sustained growth
Spotlight on the Americas
1. What is your principal functional role in your organisation?(% respondents)
30 Operations 20
29 Information 18technology
21 Marketing 23and sales
20 Finance 39
TheAmericas
Restof theworld
2. What are your company’s annual global revenues in US dollars?(% respondents)
16 $20m to $50m 21
31 $50m to $100m 29
31 $100m to $250m 35
22 $250m to $500m 15The
Americas
Restof theworld
3. Which of the following statements best describes your company’s approach to operational excellence?(% respondents)
We recognise the concept of operational excellence in our strategy or planning, but do not have a formal operational excellence strategy
We are in the process of developing a formal operational excellence strategy
We have implemented a formal operational excellence strategy
We do not include operational excellence in our strategy or planning
Don’t know
38 33
29 30
23 27
10 9
11
The Americas Rest of the world
4. Which of the following do you consider the most important component of operational excellence? (% respondents)
The ability to have end-to-end visibility into financial performance, operational activities and customer relationships across all business units and geographies
The ability to add value for customers through the entire product lifecycle
The ability to integrate quickly with external systems and partners to facilitate collaboration and exchange
Other
Don’t know/Not applicable
44 46
41 40
12 13
11
11
The Americas Rest of the world
5. Which of the following statements best describes your company’s view of the perceived benefits of operational excellence? Select up to three.(% respondents)
Greater efficiency
Reduced operating costs
Increased revenues
Improved customer service
Faster responses to changing demand
Improved regulatory compliance
Improved ability to expand into new markets
Improved customer insights to facilitate development of new products and services
Faster responses to the actions of competitors
Other
57 53
56 53
53 48
41 41
24 29
12 11
10 13
10 16
9 7
12
The Americas Rest of the world

10 © The Economist Intelligence Unit Limited 2008
Appendix: Survey results Operational excellence: Enabling sustained growth Spotlight on the Americas
6. How does your company plan to grow during the next two to three years?(% respondents)
Organically (by entering new markets, by increasing capacity, by acquiring new customers or by selling more to existing customers)
Both organic growth and M&A
Growth is not a priority for our company
Through mergers and acquisitions
Don’t know
53 52
29 30
9 8
9 10
1 3
The Americas Rest of the world
7. What are the biggest obstacles to your company in achieving operational excellence, in your view? Select up to three.(% respondents)
Lack of essential people skills in critical operational areas
Lack of end-to-end real-time visibility into operational processes for senior management
More complexity in products, manufacturing and/or service operations
Inadequate linkages among internal departmental systems
Inadequate integration/collaboration with external partners
Shortened product life cycle and time-to-market delays in launching new products or brands
Increased geographical dispersion of internal operations
Delays and/or inability in carrying out financial analysis to support new investments
Other
Don’t know
50 51
34 36
28 29
27 29
24 27
20 23
19 17
16 15
5 6
1 3
The Americas Rest of the world
8. What are the biggest obstacles to your company’s ability to grow organically, in your view? Select up to two.(% respondents)
Inability to move quickly enough to exploit market opportunities and challenge competitors
Lack of scalability of operational systems
Time-to-market delays in launching new products and services
Difficulty in integrating and/or expanding legacy systems
Lack of capacity for product-line growth and expansion into new geographical areas
Other
Don’t know
39 46
26 26
26 28
26 27
24 26
11 8
1 4
The Americas Rest of the world
9. How is your company enabling future organic growth? Select all that apply. (% respondents)
Identifying core people assets that contribute to competitive advantage
Adding functionality to existing systems to support growth
Anticipating customer needs as they emerge
Supporting idea development to identify, assess and execute opportunities for innovation
Providing integrated, single-view data reporting for management decision making
Focusing on faster time-to-market when launching new products
Providing individual employees with role-based information that allows them to continuously innovate within their own space
Other
Don’t know
54 61
50 56
46 64
41 45
29 40
25 37
23 37
4 3
1 1
The Americas Rest of the world

© The Economist Intelligence Unit Limited 2008 11
Appendix: Survey results Operational excellence: Enabling sustained growth
Spotlight on the Americas
11. How is your company enabling future growth through acquisitions? Select all that apply.(% respondents)
Identifying gaps in product/service offerings that can be filled by acquisitions
More efficient processes for integration of systems of acquired companies
More efficient processes for due diligence of proposed acquisitions
Implementing systems easily adapted to different currencies, regulatory regimes or business models
Other
Don’t know
54 59
43 49
41 48
18 29
5 4
3 7
The Americas Rest of the world
10. What are the biggest obstacles to your company’s ability to grow through acquisitions, in your view? Select up to two.(% respondents)
Inability to quickly integrate acquisitions into existing operations
Inability to identify and assess acquisition opportunities before competitors
Inability to obtain sufficient value from acquisitions after they are assimilated
Inability to manage acquisitions in unfamiliar business lines or geographical areas
Other
Don’t know
36 42
31 29
29 32
26 33
12 8
5 6
The Americas Rest of the world
Faster responses to evolving customer needs
Improved visibility into market demand and customer behaviors
Stronger collaboration with customers and partners
More effective integration of sales, production and delivery systems
Better customer care
Higher service standards
Other
Question for Sales and Marketing respondents only12. How are your marketing and sales departments aligning to support the organisation’s strategy for growth? Select up to two. (% respondents)
44 42
35 32
33 41
31 35
23 24
17 16
3 3
The Americas Rest of the world
Enhancing Customer Relationship Management systems
Improving tracking and analysis of customer purchase patterns
Enabling remote access to customer information for sales teams
Streamlining order tracking systems
Expanding data sharing with customers and logistics providers
Improving visibility into order fulfillment processes
Increasing billing accuracy
Other
Don’t know
Question for Sales and Marketing respondents only13. What is your company doing to ensure that your marketing and sales systems can support your organisation’s growth strategy? Select all that apply.(% respondents)
58 70
47 44
42 34
26 35
25 35
23 35
20 29
3 5
1
The Americas Rest of the world

12 © The Economist Intelligence Unit Limited 2008
Appendix: Survey results Operational excellence: Enabling sustained growth Spotlight on the Americas
Enhancing Customer Relationship Management systems
Improving tracking and analysis of customer purchase patterns
Expanding data sharing with customers and logistics providers
Enabling remote access to customer information for sales teams
Streamlining order tracking systems
Increasing billing accuracy
Improving visibility into order fulfillment processes
Other
Question for Sales and Marketing respondents only13a. In the previous question, you checked the following actions your organisation is taking to ensure that its sales and marketing systems can support its growth strategy. Which one of the actions you chose is the most important?(% respondents)
43 55
24 12
11 8
8 7
7 3
3 5
3 9
3 4
The Americas Rest of the world
Promoting growth in revenues (Asia-Pacific)
Promoting growth in revenues (rest of the world)
Promoting growth in margins (Asia-Pacific)
Promoting growth in margins (rest of the world)
Increasing launches of new products and services (Asia-Pacific)
Increasing launches of new products and services (rest of the world)
Promoting higher customer satisfaction (Asia-Pacific)
Promoting higher customer satisfaction (rest of the world)
Question for Sales and Marketing respondents only13b. What was the effect of your first-ranked choice on the following areas?(% respondents)
14 58 22 4 1
20 54 20 3 4
8 47 38 4 3
10 46 34 4 6
8 36 43 4 3 7
16 48 30 4 4
28 50 20 3
26 54 15 2 4
Very Successful Neither Unsuccessful Very Don’tsuccessful successful nor unsuccessful know
unsuccessful
Tighter control of financial assets, liabilities and cash flow
Faster, more relevant and more accurate financial reporting
Improved due diligence to support mergers and acquisitions
Improved ability to integrate foreign regulatory regimes
Improved ability to handle (international) financial transactions
Other
Not applicable/Don’t know
Question for Finance respondents only12. How is your finance department aligning to support the organisation’s strategy for growth? Select all that apply.(% respondents)
69 71
58 71
13 15
6 12
6 14
2 5
22
The Americas Rest of the world
Better integration of financial planning to all departmental and control systems
Improved transactional efficiency, visibility and security
More timely and accurate customer billing to reduce delayed receivables
More reliable systems for ensuring compliance and avoiding penalties
More appropriate levels of granularity in financial data
Improved access to financial information about acquisition targets
Other
Not applicable/Don’t know
Question for Finance respondents only13. What is your company doing to ensure that your financial systems can support your organisation’s growth strategy? Select all that apply.(% respondents)
65 74
58 74
40 51
33 44
31 42
21 32
4 3
1
The Americas Rest of the world

© The Economist Intelligence Unit Limited 2008 13
Appendix: Survey results Operational excellence: Enabling sustained growth
Spotlight on the Americas
Improving management visibility into operational functions
Increasing operational flexibility and agility
Integrating processes across the value chain
Creating organisational efficiencies to meet customer demand
Planning for additional operational resources needed to meet customer demand
Building new systems with scalability in mind
Ensuring that the growth strategy is supported throughout all company entities
Other
Question for Operations respondents only12. How is your operational function aligning to support the organisation’s strategy for growth? Select up to two.(% respondents)
41 40
32 37
30 28
27 30
24 27
23 19
10 11
2
The Americas Rest of the world
Better integration of financial planning to all departmental and control systems
Improved transactional efficiency, visibility and security
More timely and accurate customer billing to reduce delayed receivables
More appropriate levels of granularity in financial data
More reliable systems for ensuring compliance and avoiding penalties
Improved access to financial information about acquisition targets
Other
Question for Finance respondents only13a. In the previous question, you checked the following actions your organisation is taking to ensure that its financial systems can support its growth strategy. Which one of the actions you chose is the most important?(% respondents)
44 43
27 28
10 13
8 6
4 6
4 5
2 2
The Americas Rest of the world
Integrating processes in sales, marketing, manufacturing, product development, customer service and other functional areas
Improving visibility into customer demand, including what, where and why
Establishing end-to-end visibility of processes throughout the organisation
Improving visibility into the supply chain, including suppliers and partners
Other
Not applicable/Don’t know
Question for Operations respondents only13. What is your company doing to ensure that your operational systems can support your organisation’s growth strategy?(% respondents)
61 61
41 54
39 60
30 39
12
2
The Americas Rest of the world
Promoting growth in revenues (Asia-Pacific)
Promoting growth in revenues (rest of the world)
Promoting growth in margins (Asia-Pacific)
Promoting growth in margins (rest of the world)
Increasing launches of new products and services (Asia-Pacific)
Increasing launches of new products and services (rest of the world)
Promoting higher customer satisfaction (Asia-Pacific)
Promoting higher customer satisfaction (rest of the world)
Question for Finance respondents only13b. What was the effect of your first-ranked choice on the following areas?(% respondents)
10 50 35 2 2
20 58 19 2
10 58 23 6 2
17 57 21 3 1
2 27 60 4 6
7 35 43 5 2 7
13 44 42 2
16 48 29 3 4
Very Successful Neither Unsuccessful Very Don’tsuccessful successful nor unsuccessful know
unsuccessful

14 © The Economist Intelligence Unit Limited 2008
Appendix: Survey results Operational excellence: Enabling sustained growth Spotlight on the Americas
Refining systems to align more closely with business needs
Enhancing end user support
Reducing total cost of ownership of technology
Expanding existing systems
Building in flexibility for future integration of legacy systems and systems of acquired companies and partners
Designing role-based interfaces to improve user efficiency and to control data access
Devising faster and more efficient deployment processes
Building new scalable systems from the ground up
Improving IT training systems
Other
Question for IT respondents only13. In the previous question, you checked the following actions your organisation is taking to ensure that its IT systems can support its growth strategy. Which one of the actions you chose is the most important? (% respondents)
43 41
13 10
13 5
11 10
6 6
6 2
4 14
2 7
2 8
4
The Americas Rest of the world
Refining systems to align more closely with business needs
Expanding existing systems
Enhancing end user support
Reducing total cost of ownership of technology
Devising faster and more efficient deployment processes
Designing role-based interfaces to improve user efficiency and to control data access
Improving IT training systems
Building in flexibility for future integration of legacy systems and systems of acquired companies and partners
Building new scalable systems from the ground up
Other
Question for IT respondents only12. What is your IT department doing to support your organization’s strategy for growth? Select all that apply.(% respondents)
64 78
60 58
51 64
47 51
45 47
28 36
28 47
19 37
15 39
4
The Americas Rest of the world
Promoting growth in revenues (Asia-Pacific)
Promoting growth in revenues (rest of the world)
Promoting growth in margins (Asia-Pacific)
Promoting growth in margins (rest of the world)
Increasing launches of new products and services (Asia-Pacific)
Increasing launches of new products and services (rest of the world)
Promoting higher customer satisfaction (Asia-Pacific)
Promoting higher customer satisfaction (rest of the world)
Question for Operations respondents only13b. What was the effect of your first-ranked choice on the following areas?(% respondents)
15 58 27
23 58 15 3 1
11 46 39 3 1
13 51 32 4
9 43 42 5
16 46 28 5 1 5
16 53 27 3 1
21 56 17 3 1 2
Very Successful Neither Unsuccessful Very Don’tsuccessful successful nor unsuccessful know
unsuccessful
Integrating processes in sales, marketing, manufacturing, product development, customer service and other functional areas
Establishing end-to-end visibility of processes throughout the organisation
Improving visibility into customer demand, including what, where and why
Improving visibility into the supply chain, including suppliers and partners
Question for Operations respondents only13a. In the previous question, you checked the following actions your organisation is taking to ensure that its operational systems can support its growth strategy. Which one of the actions you chose is the most important?(% respondents)
43 36
22 29
20 27
15 9
The Americas Rest of the world

© The Economist Intelligence Unit Limited 2008 15
Appendix: Survey results Operational excellence: Enabling sustained growth
Spotlight on the Americas
14. What is your company doing to improve efficiency? Select all that apply.(% respondents)
Evaluating and improving overall business processes (HR, Finance, Operations and IT)
Improving internal systems/processes so our employees can be more efficient in their daily activities
Transforming raw data into useful information
More effective alignment of people skills with emerging business needs
Improving systems to make it easier for customers to work with us
Improving agility to adapt to business cycles, shifting customer demand and the actions of competitors
Improving systems to make it easier for external partners to work with us
Other
Not applicable/Don’t know
65 74
58 68
45 50
44 57
40 45
39 44
30 37
22
11
The Americas Rest of the world
Promoting growth in revenues (Asia-Pacific)
Promoting growth in revenues (rest of the world)
Promoting growth in margins (Asia-Pacific)
Promoting growth in margins (rest of the world)
Increasing launches of new products and services (Asia-Pacific)
Increasing launches of new products and services (rest of the world)
Promoting higher customer satisfaction (Asia-Pacific)
Promoting higher customer satisfaction (rest of the world)
Question for IT respondents only13a. What was the effect of your first-ranked choice on the following areas?(% respondents)
9 57 33 2
15 54 25 3 4
11 53 32 2 2
6 50 36 4 4
4 38 51 2 4
12 41 34 7 1 6
11 57 30 2
21 58 17 3 2
Very Successful Neither Unsuccessful Very Don’tsuccessful successful nor unsuccessful know
unsuccessful
15. In the previous question, you checked the following actions your organisation is taking to improve its efficiency. Which one of the actions you chose is the most important?(% respondents)
Evaluating and improving overall business processes (HR, Finance, Operations and IT)
Improving internal systems/processes so your employees can be more efficient in their daily activities
More effective alignment of people skills with emerging business needs
Improving agility to adapt to business cycles, shifting customer demand and the actions of competitors
Transforming raw data into useful information
Improving systems to make it easier for customers to work with you
Improving systems to make it easier for external partners to work with you
Other
31 33
18 19
16 14
12 13
9 11
8 9
6 3
11
The Americas Rest of the world
16. What strategies has your company established to maintain profitability during periods of slow economic growth? Select all that apply.(% respondents)
Overall aggressive cost control
Expanding into different market areas
Reducing staff while retaining core competencies
Aggressive pursuit of market share from competitors
Innovating to create new products or services
Increasing customer share of wallet, up-selling/cross-selling to existing customers
Implementing scalable production processes
Other
Not applicable/Don’t know
61 71
38 41
36 34
36 37
35 51
31 34
25 35
22
2 4
The Americas Rest of the world

16 © The Economist Intelligence Unit Limited 2008
Appendix: Survey results Operational excellence: Enabling sustained growth Spotlight on the Americas
Integrated ERP system (Finance & HR)
Business intelligence or analytics systems
Customer Relationship Management (CRM) system
Inventory management systems
Production planning systems
Demand planning systems
Other
19. In the previous question, you checked the following technologies in which your company has invested to achieve its operational excellence goals. Which one of the technologies you chose is the most important? (% respondents)
27 37
20 18
19 21
17 9
7 10
4 5
6 2
The Americas Rest of the world
20. Does your company have initiatives underway to improve efficiency and drive down costs in your functional area? (% respondents)
64 Yes, we have 70initiatives underway to improve efficiency and drive down costs
31 No, we do not 23have any initiatives
for improving efficiency and driving
down costs
5 Don’t know 7
TheAmericas
Restof theworld
While every effort has been taken to verify the accuracy of this information, neither The Economist Intelligence Unit Ltd. nor the sponsor of this report can accept any responsibility or liability for reliance by any person on this report or any of the information, opinions or conclusions set out in the report.
Inventory management systems
Integrated ERP system (Finance & HR)
Customer Relationship Management (CRM) system
Business intelligence or analytics systems
Production planning systems
Demand planning systems
Other
Not applicable/Don’t know
18. Has your company invested in the following technologies to achieve its operational excellence goals? Select all that apply.(% respondents)
43 45
42 56
37 45
36 41
23 38
20 29
6 4
9 9
The Americas Rest of the world
17. In the previous question, you checked the following strategies your company established to maintain profitability during periods of slow economic growth. Which one of the strategies you chose is the most important? (% respondents)
Overall aggressive cost control
Innovating to create new products or services
Expanding into different market areas
Implementing scalable production processes
Increasing customer share of wallet, up-selling/cross-selling to existing customers
Aggressive pursuit of market share from competitors
Reducing staff while retaining core competencies
Other
35 36
17 19
14 14
10 7
9 10
8 10
5 6
2 1
The Americas Rest of the world

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