Now is all the future that will be

A market researcher’s take…

A few signals…

3

The World Is Flat ?

Countries World-Scale Markets

Yes

No

FinlandSwitzerlandSwedenHollandS. KoreaTaiwan

IndiaChinaBrazilRussia?

USAJapanGermany (EC)

?

A View of the World Trade:1993

Countries who are home to World-Class Competitors

No Yes

Countries World-Scale Markets

Yes

No

FinlandSwitzerlandSwedenHollandS. KoreaTaiwan

IndiaChinaBrazil?Russia?

USAJapanGermany (EC)IndiaChina

A View of the World Trade:2005

Countries who are home to World-Class Competitors

No Yes

To Move Or Not to Move……FROM FIRST CURVE TO SECOND CURVE

First Curve Second Curve

MARKET

Capital Knowledge

Producer Consumer

Atlantic Pacific

Japan China

International Trade Electronic Commerce

Computers Internet

Money People

ORGANIZATIONMechanistic Organic

Engineering Ecology

Corporations Individuals and Networks

Horizontal and Vertical Integration Virtual Integration

Business Processes Culture

THE INDIVIDUALHard Work Hyper effectiveness

Security Uncertainty

Current Career Future Career

Faith Hope

Loyalty Courage

5

Is There…BOP Fortune ?PPP Market SizeBRIICS + Thailand + Mexico + Turkey 3 billion people, 70% of Developing World $ 12.5 Trillion GDP, 90% of Developing World

10$ 2$ 20Diarrhea Medical

1.8$0.025$0.04-0.05Phone

37$ 0.03$ 1.12Waterm3

5312-18%600-1000%Credit Annual Interest

Poverty Premium

Warden Road

DharaviItemWithin economy

6

The Capitalist Manifesto…

Navigate ‘Fuzzy Front End’

7

Brands…

8

Strategy Into Action…

IsThis Need

Met?

9

How to Grow When Markets Don’t Growth Crisis Demand Innovation

Unlock Hidden Assets

• Opportunity SURROUNDING the product, not product improvement

New-gen demand focus generates powerful Opportunities for core product

Combine multiple products / services into more valuable integrated offers

Improvements in customers value chain transmutes into new revenue streams

10

…Every Business is Theatre

Core Commodities

High Relevance

Premium PRICING STRATEGY

Low Differentiation

POSITIONED COMPETITIVELY

High Differentiation

Cost Driven

CUSTOMER NEEDS

Low Relevance

Basic Goods

Essential Services

Optimum Experiences

11

…Every Business is Theatre

Core Commodities

High Relevance

Premium PRICING STRATEGY

Low Differentiation

POSITIONED COMPETITIVELY

High Differentiation

Cost Driven

CUSTOMER NEEDS

Low Relevance

Basic Goods

Essential Services

Optimum Experiences

12

Consumer at the Centre…Truly

13

Identities Matter…

14

Future Uncertain the ‘new normal’

15

Overarching movement…

16

Is Yesterday Happening Today?

Across industries…MR today?

17

MR Evolution …

Brand Insights (Me)

Consumer Insights (You)

Shopper Insights (FMOT)

Insight today ( Consumer Touch point Journey)

18

The Theory That Shook the World

Survival of the Fittest

“Natural Selection is daily…scrutinizing…rejecting bad…adding up good… whenever and wherever opportunity offers…improvement…in relation to…conditions of life”

http://www.amazon.com/gp/product/0517123207/103-1572344-4939802

Pulling the Strands Together…

Into One Broad Weave

Flatter world

People the scarce resource, not capital per se

Information, the critical edge

Rapid Commoditization, the ‘new normal’

Consumer rapidly ,really moving to the Centre

Agility of response key

21

MR Opportunity

Profitable niches designed around emergent needs-agile methods, rapid proto-typing

Develop deep delivery expertise/knowledge to leverage globally

Design/experimental skills to return to the fore

Expand products into services

22

Epilogue

23